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Home , New Holland Agriculture, Tractor

THE WORLD OF NEW HOLLAND PARTNERS 9 2013

very season is a busy one at New Holland; we are constantly seeds in research and Edevelopment, harvesting new ideas and technology, and working to reap the benefi ts for our customers and the environment. This issue features the latest developments that can help ease operations during your busy season: the T8 Series Auto Command™ range, the latest generation CX7000 and CX8000 Elevation super conventional combines, Making Everything Possible Super Harvesting Performance the new TC5000 conventional combines The New Holland T8 Series The CX7000 and CX8000 Elevation with exceptional comfort and style, Auto Command™ Range: super conventional combines ™ the innovative Roll- variable chamber round excellent for any kind of task are raising the bar. The world’s most and the redesigned LM telehandlers. with increased power, reduced powerful conventional combines Plus, fi nd out about the new Clean Energy costs and emissions, stability and are able to tackle any crop, Leader website, read what and manoeuvrability, absolute comfort any terrain and any conditions, contractors are saying about New Holland and precision farming solutions all over the world! Precision Land Management tools, get the latest news on the merger of Industrial and CHN Global into CNH Industrial, and more. 2 4 The New Holland T8 Series Auto Command™ Range makes it all possible: excellent for any kind of task with increased power, reduced costs and emissions, Making stability and manoeuvrability, absolute comfort and precision Everything farming solutions Possible More power, lower costs, lower emissions, the most powerful conventional CVT tractor on the market. Now it’s possible

mpossible is a thing of the Command™ continuously performance and eliminates Greater power transfer past. The fl agship T8 tractor variable . slowdowns even in the most means greater productivity Improved Stability Irange has been improved; Thanks to this, the new challenging conditions. and the right operating delivering more range-topping T8.420 speed (as low as 30m/h) and Traction and including advanced develops a maximum of whatever the task: planting, options like the super- 419 hp with Power The Right Speed , baling or road All T8 Auto Command™ wide IntelliView™ IV colour Management, making it transport. Plus, speed can models benefi t from a touchscreen, IntelliSteer® the world’s most powerful for All Needs be adjusted precisely, ground-breaking design with auto guidance option, fully continuously variable within 0.01km/h. an extended wheelbase that integrated front linkage and transmission conventional The Auto Command™ The T8 is available in 40kph provides better stability and PTO, a wide tyre offering and tractor. Through the transmission has four ECO and 50kph ECO traction. For example, the new a lift capacity increased up implementation of New operational modes - Auto, options allowing top speeds T8.420 has been fi tted with to 10%, while reducing fuel Holland engineering, Cruise, PTO and Manual at lower engine speeds, the new heavy-duty 5" bar consumption and operating the Auto Command™ - to ensure ensure superb as well as a reduction in , stretching the wheelbase costs. Now upgraded with transmission has been fl exibility fi t for the task and fuel consumption - ideal by a full 100mm for greater the Auto Command™, tailored to fi t the dimensions also improve fuel effi ciency. for businesses that carry balance during high-speed continuously variable and usage profi le of When working in Auto out extensive transport transport and even better transmission, all six T8 tractor the T8 range perfectly. mode, for example, simply activities. heavy draft performance. models provide outputs This innovative transmission select the desired working In addition to smooth speed Yet T8 still deliver ranging from 273 hp to 419 features seamless power speed and Auto Command management, it offers exceptional turn performance hp and offer seamless power application, employs intuitive adjusts the engine speed unsurpassed operating and outstanding agility. application, precision speed force-based logic and is and transmission settings comfort as the only This is the advantage provided control, cruise functionality controlled via the ergonomic for the most effi cient transmission available which by the sculpted engine and and easy manoeuvrability. CommandGrip™ handle, performance. transmits zero vibrations front axle support casting that “The T8 Auto Command will which features all of the Operating with four direct and jerks to the operator. allows a 55° turning angle. quickly become the tractor transmission functions - drive points, which have The active StartStop hill of choice and the ultimate making it possible to exert been precision engineered holder function further working tool for large-scale maximum power while to accurately match the increases driving safety as Extensive Ballasting cash crop farmers, and minimising operator exertion. four most frequently the transmission prevents forage contractors, as well Full 52hp of Engine Power used operating speeds, the tractor from creeping Options as large dairies and transport Management is available the Auto Command™ forwards or backwards intensive operations,” to supply the extra boost transmission guarantees while stationary. Advanced New Holland says to Luca Mainardi, needed to make impossible 100% mechanical solutions take traction a Head of Tractor and jobs possible. Plus, when effi ciency. step further. The TerraLock™ Telehandler Product combined with its impressive traction management system Management. “With a longer transient response, guarantees that 100% of wheelbase and even more it maintains high power is transferred to the power on tap, the T8 Auto ground. Terraglide™ front axle Command™ has impressive suspension improves traction all-round performance. and, by counteracting bouncing Furthermore, it perfectly and lifting rear-mounted complements the existing full Optimal Options equipment, offers a higher powershift model range.” level of operator comfort. In short, the T8 has it all; Though it seems impossible, New Holland products can be even better when combined the most powerful with innovative options. The super-wide IntelliView™ IV colour touchscreen enables exact conventional CVT tractor on guidance control - and is necessary when using advanced New Holland PLM® solutions Effi ciency Is Key the market grants maximum designed to increase yields, control input costs and boost productivity. It’s even possible on-site productivity and helps to track the movements of your T8 and analyse operating parameters in real time though Increased power, but also you make impossible jobs PLM® Connect. decreased costs and emissions; possible. The completely integrated IntelliSteer® auto guidance option allows hands-free precision it’s possible. The six models farming. Plus, with RTK correction signals, you can to within 2.5cm from one that comprise the T8 Auto season to the next. Command™ series are powered Commanding Agricultural fl exibility is best when the T8 Auto Command™ is paired with the optional, by effi cient ECOBlue™ SCR fully integrated, factory fi tted front linkage and PTO. Cursor 9 developed the Fields All T8 Auto Command™ models can come with 2.15m diameter rear tyres. in collaboration with FPT For applications where low ground pressure or fl oatation is important, 900/60R42 Industrial. They ensure It’s now possible to command rear tyres can be ordered. For row-crop use, 480/95R50 tyres grant a longer footprint Tier 4A emissions compliance the fi elds. The New Holland which generates better traction; these are the largest rear tyres currently available on the in addition to a 10% reduction T8 series has been enhanced market for any high-powered tractor. in fuel costs and an overall through the introduction decrease in operating costs of the renowned Auto of up to 17%.

3 Super Harvesting Pe

The CX7000 and CX8000 Elevation super conventional combines are raising the bar. The world’s most powerful conventional combines are able to tackle any crop, any terrain and any conditions, all over the world!

elebrating over a and Opti-Clean™ technology conventional combines. decade of success, improves cleaning In line with New Holland’s Cthe CX now proudly performance by up to 20% commitment as the Clean stands for the best in and will enhance profi tability Energy Leader, this range is conventional harvesting. for all farmers.” powered by ECOBlue™ SCR New Holland’s Harvesting From to , rice engines which meet the Centre of Excellence, and , the CX7000 stringent Tier 4A emissions the Zedelgem plant in and CX8000 can handle regulations and reduce Belgium, has produced it all, even in challenging fuel consumption by more than 210,000 terrain and conditions. as much as 10%. conventional combines and Plus, with special New has just introduced the latest Holland details and advanced to regulate straw walker performance and ultimately With the best-in-class generation of CX7000 solutions, these combines Auto-Adaptive speed to match harvesting increasing productivity self-levelling cleaning shoe, and CX8000 Elevation ensure super operator conditions and the specifi c by up to 10%. the angle is automatically super conventional combines. comfort, in addition to super Harvesting type of crop. Simply select adjusted to neutralise “The CX range was launched productivity and effi ciency. from four settings and the effects of side slopes in 2001, and today it is still Systems the CX7000 and CX8000 Elevate Productivity by as much as 17% and the most powerful, highest Elevation automatically prevent grain banking capacity conventional Super Power, Quality and performance adjusts to fi t the in-fi eld on Slopes for unsurpassed cleaning combine in the world, have never been better gradient. performance. ”explains Hedley Cooper, Super Effi cient than with auto-adaptive This ensures all of the Because of New Holland’s For operators working Head of harvesting technology. valuable grains remain inside advanced harvesting in fl atter regions, throw Product Management Delivering up to 490hp, The cutting-edge New the combine and prevents solutions, the CX7000 angles of the fi xed cleaning at New Holland. the fi ve CX7000 and CX8000 Holland Opti-Speed™ system clogging and ineffi cient and CX8000 will elevate shoe have been expanded “The introduction of our Elevation models are the is the only one in the industry separation, guaranteeing your performance, to enhance wind-assisted award-winning Opti-Fan™ world’s most powerful that enables operators greater separation even on steep gradients. separation and ensure

4 Traction Vs. Compaction

Both the super tall tyre option and the New Holland SmartTrax™ system grant super traction while helping rformance to maintain healthy soil and boost yields year after year.

Super-size Tyres Unlike any other combines available today, the CX7000 and CX8000 Elevation are fully compatible with the tallest 710/70R42 tyres. These tyres boast the widest footprint, yet comply with the stringent width and height restrictions for road transport.

SmartTrax™ The New Holland SmartTrax™ rubber track system has a triangle design and both the 24” or 30” versions create a contact area of up to 1.4m2 for improved stability during manoeuvres and maximum traction in slippery fi elds, yet have super-low rolling resistance. The other advantage is a nearly 57% decrease in soil compaction when compared to conventional wheeled .

that valuable grain reaches each grain tank has been offers superb operator it’s even easier to keep pick-up, SuperFlex, maize the tank. The award-winning increased by 1,000 litres. comfort. For everyday an eye on the header Elevate to and Varifeed headers, Opti-Fan™ system is a With greater unloading luxury, opt for the heated, and the fi eld ahead during as well as the high-capacity standard feature on CX7000 fl exibility and uploading full-leather seat including night harvesting thanks to a Whole New Level standard header. and CX8000 Elevation effi ciency - speeds are 14% integrated suspension for the high-intensity lighting Keeping business under combines. This system works faster at 125 litres/second - an ultra smooth ride and package which employs With a range of innovative control is a breeze with by automatically adjusting it is now possible to empty deep cushions that make HID halogen spot lights to optional features, PLM® Connect telematics. the fan speed to counteract the CX8090’s 11,500 litre work a pleasure. provide 55% more light at the CX7000 and CX8000 This system enables real the gravitational effects on tank in just over 90 seconds. Using the super-wide the front of the combine. Elevation super conventional time communication with crops during harvesting. 26.4cm IntelliView™ IV The package also includes combines will take the CX7000 or CX8000 When moving up a slope the colour touchscreen monitor, two rear shield mounted harvesting to a whole Elevation from inside your fan slows down to prevent Super Comfort all the main harvesting spot lights and two lights new level. offi ce where you can easily losses then increases speed parameters are conveniently that illuminate the These combines are fully plan refuelling stops or to prevent build ups when Now upgraded with the within reach and easy wheels, which are helpful compatible with the largest manage operating and moving downhill. Without industry-leading Harvest to manage. during harvesting activities modern headers: draper, organise effi cient transport. any extra effort, the operator Suite™ Cab, the CX7000 There is no more straining and when parking after is able to reap great results: and CX8000 Elevation range to see in the dark; a long working day. a better grain sample and reduced losses. Additionally, the Opti-Clean™ system comes standard in self-levelling machines and works to optimise stroke and throwing angles in the cleaning system. It offers greater capacity, a cleaner grain sample and is able to improve cleaning performance by up to 20%. Plus, it reduces vibrations for greater operator comfort. Whatever type of terrain you are working on, bigger capacity means more productivity; which is why

5 TC5000 “Ever Yellow” Building on its already triumphant heritage, the new TC5000 will continue to be a best seller because of its exceptional comfort and style, in addition to its outstanding performance in the value segment of the market. It is the full package, tailored to fit your expectations, and can be enhanced with a range of award-winning options

ew Holland’s the machine as it evolved in fi rst place. Plus, the large-scale livestock headers with precision knife Thanks to the bigger grain TC5000 range through the years. TC5070 and TC5080 are operations, cooperatives adjustment for outstanding tank - 6400 litres - the Nof conventional Don’t be fooled by the equipped with engines and contractors around crop-to-crop fl exibility. new TC5070 and TC5080 combines is ready to go. distinctive new styling, the that run on ECOBlue™ SCR the world will also benefi t It’s now even easier to take combine models can go the Developed from the same TC5000 has yellow coursing technology for Tier 4A from impressive levels of on hills with the optional distance. They can work winning spirit that has run through its veins. Flowing compliance, offering productivity. New Holland AutoFloat™ II technology. for longer periods of time throughout New Holland lines, iconic curves and the up to 10% lower fuel Varifeed™ headers deliver It automatically adjusts without having to unload. products since brilliant colour make it clear consumption and better exceptional performance header height to ground Then, with an unloading the beginning, its bright that the TC is part of the response to avoid for any type of crop and contours, preventing speed of 72 litres/second, yellow colour is an eye- New Holland family. any blockage and maintain in all conditions. The most bulldozing when going even the largest grain tank catching expression of its Yellow as ever, loyal the full harvest capacity demanding operations will uphill and maintaining can sprint for a fi rst place strong heritage. customers can be sure in changing conditions. choose the 4.87 to 6.03m uniform stubble height fi nish - emptying in less Now, upgraded with the that today’s range of Mid-sized arable farmers, heavy-duty Varifeed™ when going downhill. than 90 seconds. addition of a spacious cab conventional combines is and advanced features, the ready to make them more TC5000 models are ready successful than ever. to write a success story, Each model can be defi ned and take you with them! in a simple and economic First Class Accommodation “We have completely way or, for customers redesigned the range by demanding more features; With fi rst class accommodation and an economy class price, operators have a winning combination that will help adding premium features it can be upgraded to a them reach their ultimate destination. The TC5000 range offers affordable features with the possibility to confi gure including the all-new premium combine by adding their own combines to fi t each need - from standard features to high-level features - for all crops and all applications. Harvest Suite™ Comfort the SmartSieve™ system, The TC5000 is “ever yellow” and set for success. cab, which will set the the Opti-Fan™ system The Harvest Suite™ Comfort cab ensures a smooth ride and is a full 27% more spacious. With signifi cantly larger standard in this segment, or the moisture sensor, windows, visibility during your travels is excellent. the multi-award winning for example. The right-hand console has been redesigned, putting the main controls for managing harvesting parameters at your Opti-Fan™ technology and command. All header and unloading parameters are located on the ergonomic CommandGrip handle. the productivity-boosting, The InfoView™ II monitor has been repositioned and given a slim, new design making it readable without taking your heavy-duty Varifeed™ First Class eye off the job. It is also easy to use as it displays information in fi ve specifi ed sections. headers,” says Hedley Cooper, Head of Harvester Performance Product Management. The TC5000 range has the performance you Success in its DNA need to get to your fi nal destination and to This year, the 50,000th TC get there ahead of the combine will be produced; competition. In fact, this is a testament to the TC5060, TC5070 and its enduring appeal. TC5080 models deliver The TC5000’s golden more horsepower than heritage stretches back any other machine in this to 1992. Since then, segment, between 175 a continuous development and 258hp, making it process has helped refi ne clear who will fi nish

6 Award-winning Options

The fi ve strawwalker combine models are Your goals are our destination. available with the Rotary The TC5000 will help get Separator. you there comfortably This extraordinary extra can dramatically improve and in record time output due to an extended powered separation area that covers 1.81m2. Additionally, the Multi- Thresh system optimises the concave position. SmartSieve™ technology is designed to help operators increase the cleaning area TC5000 combine range the sieves; when moving the Dual-Chop™ residue This new design delivers working on rolling terrain to an outstanding 4.23m2. for optimal harvesting downhill, it increases the management system. enhanced performance by automatically changing As a result, cleaning performance. Once the speed to prevent material The optional straw chopper with minimised power the throw angle of the grain capacity is increased fan speed has been set on from building up on the is fi tted with 56 razor-sharp consumption. on the sieve. by as much as 30% level ground, the Opti-Fan™ sieves. The benefi ts of blades and is engaged by Harvesting parameters This system prevents when working under system then automatically the Opti-Fan™ system are simply fl ipping a switch can now be fi ne-tuned in the build-up of grain heavy load conditions. adjusts speed as you work a better grain sample, inside the cab. When variable crop conditions and straw and is capable Additionally, the Opti- on slopes. reduced losses and material passes through via the advanced moisture of compensating Fan™ system, which has When moving uphill, consistent capacity even on the rake, the Dual-Chop™ sensor, which works by for side slopes of up had proven success on the the fan slows down to steep gradients. feature reduces the length transmitting real-time to 25%. The Dual Cascade fl agship CX and CR ranges, ensure that material does No-till operations will of cut and ensures moisture readings to cleaning shoe serves to is now available for the not travel too quickly over especially appreciate output is superfi ne. the in-cab monitor.

7 Ready for Change?

Prepare yourself for aving put more operations as well as than 225,000 straw, hay and forage Redesigned from Benefi t from a big change. The all-new Hvariable chamber contractors. the ground up, the new ™ round balers in motion “Available in 1.5 and 1.8 pick-up considerably Effi cient Roll-Belt variable chamber over the years, metre bale diameters, reduces the time it takes New Holland is considered the Roll-Belt™ to bale or complete and Uniform round balers by New Holland a pioneer in round enables operations in-fi eld work. are set to revolutionise on- baling technology and to choose the baler With up to 20% more Feeding has earned the trust that fits their needs, capacity, it will change the-job productivity. of farmers worldwide plus the standard your perspective on By adding the new feed due to their unrivalled rotor SuperFeed and productivity. assist roll, which is located The proof is in the numbers; performance. professional CropCutter farmers and contractors behind the roller wind Recently the has variants enable tailored have as standard super guard, it’s easy to maintain extensive testing shows that introduced the latest baling,” said Bob Hatz, wide 2.3 metre pickup uniform feeding while they offer up to 20% more development in baling - Head of Hay and Forage suitable for the widest working with varying the new Roll-Belt™ Product Management. of swaths. swath widths. This optional capacity and as much as 5% variable chamber round “Additionally, the all- The heavy-duty, solution features two balers - which evolved new pick-up, dual density fi ve solid tine bar pick-up, overshot and two undershot greater bale density from the BR7000. In system and endless belt with reinforced rubber counter-rotating augers. comparison, design deliver significant tines that are 10% more The augers transfer the crop this next generation productivity gains.” rigid laterally and last fi ve from the pick-up to the rotor delivers as much times longer, is great and merge the fl ow as 20% more capacity for silage & straw of the crop at the same and produces a 5% Increased Capacity operations as time to ensure that it increase in bale density. it maintains top matches the exact width These are numbers that with the New performance in uneven of the bale chamber. signify drastic change and rocky terrain. Further customise your for large livestock Pick-Up Roll-Belt™ variable chamber

8 up to20% up5% more capacity higher density

With DropFloor technology, you can help prevent Safety Above All blockages and secure Wrapping your productivity levels. When redesigning Controlled from the Roll-Belt™ variable the cab, the fl oor can simply chamber round balers, Flexibility be lowered to provide operator safety was front additional space in the of mind. It is the only baler feeding zone when large range in the industry that and Performance wedges of crop block features an electric power the rotor. safety cut- off switch. With net-only models, there is now space to The clog is averted and Located on the baler’s conveniently store up to an extra roll of net baling continues according , it cuts off in the rear of the baler. Additionally the second roll to schedule. all power to the baler can be stored directly above the active roll. Additionally, the belts’ to ensure it is fully The patented duckbill net wrapping system requires texture has been modifi ed deactivated before changing only a limited amount of power from the in-cab specifi cally to assist cleaning the net or checking the pick- connection and has been repositioned even closer and prevent clogs for up for blockages. to the bale to wrap the bale even faster. effi cient bale formation. Also, the distinctive single- The Roll-Belt™ baler features piece side shields which four 273 mm wide belts; are positioned on self- the increased belt stability supporting gas struts, open provided ensures a large wide to facilitate access for contact area with maintenance work and can the crop to improve bale only be opened using formation, limit costly a specifi c tool. round baler to improve extra density cylinder on the losses and improve fl exibility. You can choose opposite side of the standard tracking performance. the SuperFeed™ standard density cylinder, these Constructed using rotor option with New cylinders control the rate advanced endless belt Holland’s renowned ‘W’ of belt expansion. technology, these belts pattern fi ngers, where the By limiting belt expansion are much stronger 455mm diameter rotor when pressure reaches a pre- and eliminate stretching maintains high throughput set level, it produces solid, and the need for joints. independently of the type uniformly dense of crop. The CropCutter™ bales that are safer variant on the other hand, and easier to handle. Technology rolls out the densest bales, This is perfect for livestock with 15 integrated knives for farmers that must transport Changes It All fi ne-chopping performance. bales, plus it facilitates fermentation for enhanced The advanced Bale nutritional value of silage. Command™ Plus II monitor Redefi ne Density is standard, and enables operators to memorise Another big change is Change the Standards up to 20 individual bale the addition of a second count records., hydraulic density cylinder. of Productivity The Roll-Belt™ baler The advantage of the is now fully ISOBUS optional dual density system Who has time to deal with compatible as an option, on the Roll-Belt™ range is clogged balers during so the operators can an increase in density of up the busy seasons? implement the existing to 5% when compared to New Holland has listened monitor in their tractor, the BR7000. It accomplishes to farmers and come up with state-of-the-art IntelliView™ this by the addition of an an innovative solution. III colour touchscreen.

9 Reaching New Heights The completely redesigned, heavy-duty LM range of telehandlers allow operators to achieve new heights, six to nine metres to be exact, and offers the performance and premium comfort that you have come to expect from New Holland machinery

he all-new LM nimble extension - 6.3 metres best-in-class visibility and telehandler range helps on LM6.32, 7 metres on ergonomic details for the T operators reach the top LM7.35 and 9.1 metres highest operating comfort. with high lift extension, high lift on LM9.35 models. With all key controls capacity, high performance Manufactured from high grouped together and main and highly comfortable, tensile steel, the heavy-duty boom functions controlled ergonomic design. boom makes for top-notch via a fi nger-tip electronic “After extensive customer lifting performance and joystick, operating is smooth consultation, the LM range accuracy. Plus, the new LM and simple. has been redesigned from telehandlers offer high lift the ground up,” explains capacity, from 3,200kg to Luca Mainardi, head of 4,200kg, and a full 131° of tilt High-Level Tractor, Telehandler and when emptying. Upgraded Precision Farming Product hydraulic capacity and Flexibility Management. “We have improved cycle times enables combined impressive output the standard LM machines New Holland equipment in terms of lift capacities to provide 120 lpm for is designed to deliver and power with improved transporting heavy loads. the speed and fl exibility machine fl exibility, a best-in- demanded to tackle any class operator experience and task, and the LM series class-leading visibility.” Elite Advantages is no exception. It’s all in the Name The fi ve models in the range - The 4x3 powershift LM 6.32, LM 6.35 Elite, Elite telehandler models transmission on standard New Holland has revolutionised its system for product numbering. Now, it’s easy to LM 7.35, LM 7.42 Elite and offer even higher models provides the perfect understand the specifi cations of all blue and gold equipment because the name says it all. LM 9.35 – have all been performance, delivering up spread of speeds across The new LM telehandler range replaces the existing LM5040, LM5060 and LM5080 have been designed and to 143 hp and optimal lift the working range for models and the names of the new machines fall in line with this clear-cut identifi cation built by New Holland to offer capacity. To guarantee that tough jobs and transport. system. The fi rst digit indicates the maximum lift height in metres and the second two the world’s medium and even the most demanding Elite models, on the other numbers denote the maximum lift capacity in hundreds of kilograms. large-scale livestock farmers, arable contractors can lift the hand, were designed with large arable operations largest grain buckets with transport-focused operations and contractors, maximum ease, the LM6.35 Elite can lift in mind. These special material handling capabilities. 3,500kg, 300kg more than models feature automatic Standard models have raised the standard model. steering alignment and the bar for what should be The LM7.42 Elite can lift up to the 6 x 3 powershift considered standard in the 4,200kg, which is 20% more transmission with auto- industry, while Elite models than the standard version. shifting functionality helps go beyond and set a whole In addition, these models select the most effi cient new, sky-high benchmark. offer 142° tilt, ensuring that to signifi cantly reduce buckets are fully emptied fuel consumption. and hydraulic capacity Both types of transmissions Always Above of up to 140 lpm. allow speeds of up to 40kph during road transport. Standard Another fl exible feature High-Class Comfort is the upgraded front The entire LM range runs on attachment, which is fully New Holland’s renowned Nef Redesigned, outside and compatible with a wider engine with ECOBlue™ SCR in, the cab on the new LM range of implements and technology. In addition to Tier range is now quieter and has allows super-fast hitching. 4A compliance, this results in outstanding performance and exceptional fuel economy. In High lift extension, high lift fact, standard LM machines capacity, high performance and develop up to 121 maximum horsepower and enable highly comfortable…the new LM extraordinary lift heights and range is reaching for the top

10 1964-2014 Happy 50th Birthday Basildon! Celebrating the 50-year history driving New Holland’s Basildon tractor factory

New Holland is proud to celebrate the 50th anniversary of the gates fi rst opening to its factory in Basildon. More than 1.6 million British-made tractors have rolled off the production line ready for work around the four corners of the world

he manufacturing the debut Tier 1 tractor. Union Flag for the Queen’s numbers of the site’s The beating heart of diamond jubilee, and a T2014 Golden Jubilee are Basildon is indeed its bronze makeover for a as remarkable as the factory bustling production line. T7.270 to celebrate securing itself – which now contains But it is New Holland’s the coveted Bronze World a production line stretching technological development Class Manufacturing award. over two kilometres in a that is the brain behind Special editions have even facility covering 40 hectares. putting together state-of- included a one-off gravity- One-thousand employees the-art tractors that stay powered tractor go-kart help to produce an average at the cutting edge of created by apprentices to of 23,000 tractors each year, agricultural operations. compete in a madcap Red using 600 tonnes of material Examples are the T6.160 Bull race. And this year each day. To put the years into Auto Command™, which on Golden Jubilee celebratory perspective, enough tractors top of its next generation Auto Command models have been made for every transmission bristles were fi rst launched and living person in Northern with features such as the seen at LAMMA, catching Ireland to have one each, industry-leading Horizon™ the eye with metallic dark or to provide every large farm Cab, super-effi cient blue paint, gold insignias in the with ECOBlue™ SCR engines and and bonnet – and a unique a fl eet of 43 packed into ergonomic SideWinder™ II 50-year Basildon logo. their yard. armrests. Over fi ve decades a lot has It shows what has been The list goes on of advances been achieved at Basildon. achieved since 1964 when that simply make customers’ Indeed, the heights that the very fi rst of the stream lives easier: the T7.270 Auto have been scaled by the of tractors to have been Command is fi tted with the factory and its team just in built there started its engine CommandGrip™ multi- the fi rst decades of the 21st to begin life as the function handle and highly century shows the future dependable work horse accurate IntelliSteer™ auto of tractor-manufacturing of its proud owner. guidance, to name just two in the UK remains as bright Then it was the Ford 3000, more and boasts the best as ever. The impressive 4000 and 5000 series. Now, power-to-weight ratio in the showroom has been New however, Basildon is better sector. The site has grown in Holland’s latest addition known as the home of the prestige with the addition of and refl ects a signifi cant powerful and popular T6 and a gleaming new Customer fi nancial investment in T7 ranges which fl y the fl ag Centre in 2011. the plant. A selection of for British manufacturing not Recent VIP visits have machinery manufactured in only in the UK and Ireland included British Prime New Holland plants around but also in the 120 countries Minister David Cameron the world is on display in worldwide where they are and even the Olympic torch the showroom, while the exported. In between, the passed by on its way to the Innovation Area features factory has been the scene London Games. the modern technology of major advances: the fi rst And as the landmark dates of the machines produced turbocharged Ford 7000 have come and gone, specifi cally at the Basildon tractor in 1971, the Ford 10 Basildon has responded facility. We encourage all series becomes the fi rst truly with rare collections of machinery lovers to visit the modern tractor in 1982, and specially designed tractors: plant – we look forward to in 1998 the New Holland TS is emblazoned with the welcoming you!

11

A fresh farming community is born as My New Holland launches online

In a time when the value of communities is increasingly recognised, New Holland is using the internet to strengthen the links that connect people within the agricultural world

y New Holland My New Holland stand out He made the business so the variety of comments was launched in as an online community is case for farmers joining and feedback has MSeptember as a its regular section, environmental schemes intensifi ed – rewarding Tips & Tricks, website dedicated to The Special, in which to achieve sustainable everyone with insight fi nd suggestions the diverse farming a guest expert sparks intensifi cation; and support. on My New Holland community – whether discussion by raising topics his experience and expertise Joining My New Holland trading with it, actively ranging from conservation was the perfect opener for is simple: following initial working the land, agriculture to effi cient the exciting and diverse registration, the new or simply interested farming practices. series of discussions. members will complete in the livestock, crops The fi rst to meet the They will each be open for their profi le, where they can and machinery that My New Holland several weeks to attract include the details of the make it tick. Joining community was the a range of opinions, agricultural machines ww.mynewholland.com 2010 Farm Awards’ Farm material or images to they own. To see for Improve and share opens up an array of Manager of the Year, inspire a thought-provoking yourself, go online to your knowledge opportunities to swap Alastair Brooks. He trained white paper available to ww.mynewholland.com opinions and experiences, at the Royal Agricultural download afterwards. or follow the link from pick up tips and tricks, College and runs Lord The My New Holland the New Holland UK and regularly hear fresh Rothschild’s Waddesdon community is growing. and advice from industry- in Buckinghamshire. As more people join, websites. leading experts to improve productivity and results. There’s a lighter-hearted side to it too with a series of fun online challenges for members to take on, completing simulated tractor jobs using the T6 Auto Command™. In fact, even more doors are open on the website to reward existing owners of New Holland equipment who can access extra premium content that will help them get the best from their machines. By registering their machines onto their profile, they gain the privilege of downloading their models’ operator manuals and training course material. One of the most eye- catching features to make

14 Now Online The new Clean Energy Leader website is now online. With enhanced features, easy-to-use format and a fresh new look, the website provides all the information you need

ew Holland’s Clean of New Holland, and today Calculator, available to social media networks you can keep reaping the Energy Leader® this can also be seen in the Your Source help you reduce the presented directly on the rewards of your hard work. Nstrategy perfectly brand’s digital presence. environmental impact of site’s home page. Like your business, refl ects the commitment for Information operations on your farm. New Holland is constantly to sustainable agriculture. evolving. We continuously Since 2006, it has driven the What’s New? Currently visible in English Our Commitment seek to be at the forefront development of numerous and German, this website Social Media of research and innovation. pioneering initiatives, which The new Clean Energy offers visitors all the most The Clean Energy Leader We encourage you to visit have been designed around Leader website current information on Stay up to date with the strategy infl uences every the website regularly the needs of farmers, www.thecleanenergyleader.com alternative fuels and energy latest news and share the decision at New Holland. to learn more about latest the machinery they use and is now online, showing sources - , , information you fi nd with It is at the heart of our developments, recent the impact it has on the a fresh, user-friendly design , hydrogen and others; the new website business and it characterises achievements and the environment. The Clean that refl ects the principles energy independent allows you to share articles our operations every day. future challenges that we Energy Leader strategy of this strategy. farming - recycling used through a variety social As your sustainable farming are aiming to tackle as we expresses the company’s It can be accessed by all machinery ECOBlue™ SCR media platforms and there partner, New Holland is continue to uphold our values, which are the types of internet browsers technology and Tier 4 is a stream of related news dedicated to safeguarding commitment to being your cornerstone of every factory, and devices, available to compliance. collected from the main our planet to ensure that Clean Energy Leader. offi ce and product featuring users everywhere and easier Learn more about Precision the New Holland brand. to fi nd thanks to search Land Management, As a company committed engine optimisation features. mechanised harvesting to our customers, Tag clouds highlight all the equipment and other the overarching goals of keywords so that you can fi nd innovations that every What is your ? the Clean Energy Leader exactly what you’re looking should be familiar programme include for in one simple click. with. Plus, there is reliable One useful feature on the new Clean Energy Leader® website is the CarbonID™ helping farmers achieve Plus navigation is intuitive reference material that Calculator Tool developed by New Holland to support you in reducing the energy independence, as content is organised explains conservation environmental impact of activities on your farm. increasing their production according to the pillars agriculture and ECOBraud, This calculator tool measures the carbon footprint of your current tractor fl eet effi ciency and improving of the Clean Energy Leader New Holland’s sustainable (up to 20 tractors) based on fuel usage or tractor hours and also shows how the sustainability of their strategy: growing energy, viticulture programme. implementing ECOBlue™ technology can help decrease this impact. agribusinesses. effi cient productivity, Here you can read about It’s a small bit of information that can make a big difference! Innovation and sustainable sustainable farming carbon footprinting and effi cient technology and being a committed there are also handy tools, are the foundation company. such as the CarbonID™

15 PLM Revolutionises Here’s what farmers and contractors in the UK have to say about New Holland Precision Land Management PLM is Fundamental for Contractors

Contractors have as much to gain as farmers from precision farming equipment, but for different reasons; that’s what the owner of a central England business, which has invested in a New Holland Precision Land Management package, believes

or farm contractors, benefi t from the investment. investigated the government when drilling, “which saves area mapping and “Investing in precision grants available under me both time and money, Fautomatic steering farming equipment had the Farming and Forestry and it also saves systems have become interested me for a while. Improvement Scheme, my customers in seed indispensable tools in What really convinced which we found could help and spray costs.” “It’s the ability to measure providing an economic, me was when I talked to signifi cantly in covering that justifi es the investment fair and accurate service, my local farm business the equipment cost.” according to Nick Ford, consultant and the precision Nick worked with his dealer Accurate Estimates in precision farming equipment who owns and runs farming specialist from my to determine the system for me as a contractor.” Wiltshire-based Ford local dealer about what that would suit his spread As the seasons change, so Agricultural Contractors. reduced overlaps could of work, choosing a 2.5 cm- should job estimates. - Nick Ford, Ford Agricultural Contractors That, he says, means both save me in terms of fuel accuracy RTK system “If they’ve not been recently he and his customers and time. Plus, we also operated through an FM750 measured, fi eld sizes can be touchscreen display and EZ- different to the old fi gures PilotTM steering system. farmers have been working The system was fi tted last from – hedges have often “With auto-steer I can out as a contractor, such year into his primary tractor, grown wider to encroach on increase drilling speed, as mowing. “I can work a New Holland T6080 fi elds, hedge or fence lines although drilling depth faster – up to about 15 Power Command, which have changed, or fi elds have accuracy is also a priority so, km/h – without having to is run alongside a T6070, been split, for example. while I could probably go concentrate on keeping the TM165 and TM140. It could be quite possible to faster still, I prefer to keep full, and being able “Our dealer’s PLM specialist be 5-10% out on fi eld area forward speed reasonable to measure the fi eld and set the system up and and that’s a lot of additional and ensure the job is done mark it out from the initial was able to help with any time and fuel,” says Nick. well. Auto-steering is even headland round is really issues we had as we began The PLM system, however, useful in less complicated advantageous in terms of implementing it. We were “allows me to ensure that jobs like fl at rolling and time, fuel and accuracy, able to make full use of fi eld work areas are calculated harrowing of grassland, as it means the land auto-steering in time for precisely, so that my charges where it makes matching can be cut in the most spring drilling and noticed are accurate and fair.” bouts easier and takes some effi cient way,” he says. the difference almost “For every task I can print of the monotony out In addition to 600ha of fi rst immediately.” off the job data and supply of the job.” The PLM and and second-cut grass silage it with the invoice to the auto-steering systems are chopped with a New Holland customer, showing him totally reliable as well, FX40, Nick uses two Precision Drilling exactly what has been done. staying on track even on the New Holland BB big balers to It’s the ability to measure that rare occasion that the signal make 25-30,000 big square “Well-matched drilling is an justifi es the investment in is lost, and it is a time-saving bales annually, as well as operator art, but not having precision farming equipment tool in the fi elds. “As a 5,000 round ones with a to worry about it means for me as a contractor.” contractor, I’m often on the New Holland BR740. In all the driver can concentrate phone with customers, and of these applications, he on other things, such as I can make and answer calls has found the auto-steering forward speed and the The Auto-Steering easily while the auto-steer system helpful; “even where performance of the drill,” does its job,” Nick explains. the customer has mowed Nick explains. “Especially Advantage the grass himself, and then for combinable crop drilling, asked me to row up and bale and particularly for sowing “The effect that the auto- Extra Applications or chop for silage, I can work maize, it simply makes steering system has on out the fi eld area by simply the job so much easier on tractor operating quickly The same bout-matching entering my rake width, and the operator.” PLM also became clear,” says Nick, benefi ts have proved the same holds true where minimises overlaps and who employs four staff, with themselves in other I am buying hay or straw facilitates matching bouts another hired in summer. applications Nick carries in the swath.”

16 Farming in the UK Auto-Steering Innovation for Farming

For one farm in the , investing in the technology for automatic steering has been a natural extension of its early moves into precision farming

ombinable crop in and it began operations are key activities farmer Anthony using precision farming six Auto-Steering Ease for Rankin Farms and CRankin was looking years ago. “When I fi rst the benefi ts of the auto- for a package that looked at investing in a In 2010, the farm decided steering system have been can be adapted to enhance precision system, the cost to invest in an Autopilot™ undeniable. Anthony, who every task - from helping was high, but the benefi ts system with an FM-1000 runs his business with two with harvesting were easy to see. display to boost effi ciency staff, plus an additional to providing the ultimate Since then, the prices and reduce operator fatigue worker in the summer, says in drilling accuracy. have continued to come when its largest tractor, he would consider auto That’s why he chose down and, by the time a New Holland T8050, steering now an essential to invest in New Holland we reconsidered the was used for tillage and component of a large Precision Land technology, I felt the drilling tasks. Meanwhile, tractor. “The main benefi t Management technology. benefi ts outweighed the T6090 was equipped of auto-steering for almost Having run an auto-steering the costs. Now, I know with a full auto-steer every job, whether on the system for three years, that cost is justifi ed.” package that shares a tractor or the combine, “I wouldn’t consider running a he now says The latest development terminal and monitor with is the reduction in driver combine or large tractor without it.” “I wouldn’t consider to revolutionise work the 7.32m CR9070 combine, fatigue,” explains Anthony. running a combine or on the Rankin Farm, optimising the tractor’s use “On the combine, for - Anthony Rankin, Rankin Farms Ltd large tractor without it,” has been the addition of the system for example, auto-steering says Anthony. of automated steering drilling. Today, cultivation, is fantastic,” he says. Rankin Farms Ltd is based systems. drilling and combining “I think a combine driver

probably spends around limiting the amount of three-quarters of his time land that’s traffi cked,” concentrating on steering, explains Anthony. and it makes such a difference to let the machine steer itself so that I can focus The Future on settings and performance. By not having to constantly of Farming concentrate on keeping the header full, it makes the “Now, I don’t think that I whole job much less tiring.” would even consider buying Matching bouts has been a big tractor that wasn’t made much simpler with auto-steer ready,” Anthony Autopilot™ and the FM-1000 says. “Our T6070 is the next display, making the job one of our tractors that will of drilling much easier on come due for renewal, and the operator, and virtually I think that it will certainly eliminating any risk of be replaced with a machine overlaps and misses. equipped like our other “When working long hours two tractors.” at harvest time it’s worth a “In general, I’m sure that lot, particularly on tasks such in the near future the as drilling because marking second-hand value of high- equal and even bouts is horsepower tractors that much simpler. are equipped as such It has also enabled us will be notably higher to avoid repeating tramlines, than those without.”

17 Welcome to CNH Ind The company continues to grow and evolve with the ultimate goal of better serving you. Now it is stronger than ever due to the strategic integration of Fiat Industrial and CNH Global

CNH Industrial in Numbers

The following numbers are the proof of the company’s current achievements and potential for future success. Today, CNH Industrial is present in all major markets worldwide; Working on 5 continents 64 manufacturing facilities million invested in research R&D centres 900 and development annually 49 Another set of numbers demonstrates the unifi ed corporate commitment to protecting the environment and strengthening the communities in which CNH Industrial operates:

million invested million donated in initiatives protecting 3.8 to local communities 36 the environment

Signifi cant reductions in CO2 emissions, water consumption and the amount of waste generated.

18 ustrial

Focus on Sustainability

Sustainability is an integral part of the group’s daily approach to business, a compass which guides us as we work to be more environmentally and socially responsible. Our commitment is based fi rmly on the belief that our progress as an organisation is inseparable from our corporate values. The Fiat Industrial 2012 Sustainability Report serves to update customers, employees and stakeholders on the status of existing projects, current performance and results achieved as part of the Sustainability Plan implemented over the past year. The report also defi nes new targets for the future, ensuring continuous improvement which is essential for long-term growth. You can fi nd a complete copy of the 2012 Sustainability Report at: http://www.cnhindustrial.com/en-US/sustainability2013/FiatDocuments/Fiat_Industrial_Sustainability_2012.pdf

t’s offi cial! Fiat Industrial , buses, coaches, as The group also shows and CNH Global are well as emergency equipment excellent growth prospects Imerging to create CNH and civil defence vehicles; through solid market Industrial, a diversifi ed group and today, FPT Industrial recovery and a strong operating in the capital goods is an iconic name in the presence in emerging and sector. With this most recent design and manufacturing of expanding markets. phase of its evolution, the transmissions and engines for group will continue to be vehicles, marine applications underpinned by successful and power generation. Looking Forward like New Holland. CNH is a worldwide leader New Holland represents the in the agriculture and to the Future highest quality standards and equipment promotes ongoing product industries. The CNH name The driving force behind development and advanced combines Case and New this strategic integration is research to consistently deliver Holland; bringing together the aspiration of making the industry-leading product the two brand families with company even stronger than ranges, today and tomorrow. the strength and resources it is today, ensuring a bright The integration of these of its worldwide commercial, tomorrow. “This fusion is two global leaders has industrial, product support the natural culmination of given way to a new, solid and fi nance organisations. a long evolution process force in the industrial sector. that began years ago in the CNH Industrial is a major interests of simplifi cation, international enterprise set Strength in Unity but also to bolster growth, to build on the foundation autonomy and effi ciency,” of continuity and heritage The recently created CNH explained the chairman of the established by two Industrial group incorporates group, . companies over the past knowledge and experience “The merger allows the decades. The objective is gained over many years, company to operate to construct a bright future integrating the technological in a unifi ed way, unleashing Visit the new website at for our company and our know-how and business its potential. Fiat Industrial We believe that success www.cnhindustrial.com customers. skills that have been and CNH are now a fully is judged by how it is developed throughout integrated group, achieved, that is why our the history of these long- a multinational that is able to ultimate goal is to pass our Brand Power standing brands. compete at the highest levels success on to our customers. As a whole - representing in the capital goods industry.” As we look forward to the CNH Industrial has a large 11 commercial brands in all - “Yet the true value of a future, CNH Industrial seeks industrial base operating it is a global leader in capital multinational, such as CNH to ensure that our ambitious through multiple businesses goods by scale, scope and Industrial, is determined by objectives for growth are in – , FPT Industrial and size. The group is uniquely how it conducts its activities, harmony with the principles CNH brands - each a major diversifi ed across products through its contribution to of sustainable development international player in its and continents, boasts a improving the present and and we will continue to look respective sector. Iveco has portfolio of powerful brands building the future and its for new ways to protect become a benchmark in the that are well-known for commitment to society as and enrich the environment engineering and production high quality products and a whole,” the chairman and communities in which of , commercial technological innovation. concluded. we work.

19 • NEWS DAL MONDO CNH INDUSTRIAL • NEWS FROM THE CNH INDUSTRIAL WORLD • NEUES AUS DER WELT VON CNH INDUSTRIAL •

• FPT INDUSTRIAL • • FIAT INDUSTRIAL • Fiat Industrial confi rmed as Sector Leader in Dow Jones Sustainability

or the third equity indices (DJSI), consecutive year, is limited to companies FFiat Industrial has judged best-in-class in been named Sector terms of their economic, Leader in the Dow environmental and social Jones Sustainability performance. Indices (DJSI) World and The Chairman of Fiat . Based on 2013 Industrial, Sergio assessment, the Group Marchionne, commented: received a score of “Our commitment 88/100 compared with to maintaining the an average of 49/100 for highest standards of the universe of Industrial sustainability as part of Engineering companies our business model has evaluated by RobecoSAM, been recognised once the specialists in FPT helps Beijing go greener sustainable investment. Inclusion in the DJSI World and DJSI Europe, nvestment in public transport is a key strategic choice 1,000 engines delivered in 2008, FPT Industrial played an which form part of the and is a vital part of Beijing’s ongoing evolution as an important part in achieving extremely low emission levels most prestigious family Iinternational metropolis. FPT has been a continuing in the city centre during the Beijing Olympic Games. of sustainability-focused partner of the Chinese capital in its progress towards Now, fi ve years later, FPT Industrial is supplying a further lower toxic emissions, improved quality of life 1,200 gas-powered engines for BPT vehicles, marking and reduction in urban traffi c congestion. another major milestone in this ten-year partnership. Over 4,000 technologically cutting-edge compressed These 1,200 new Beijing buses will produce drastic natural gas and diesel engines have already been emission reductions, thanks to 350 Cursor 8 engines supplied by FPT to Beijing’s public transport company and 850 NEF 6 engines. (BPT) since 2003, when an initial consignment of 300 gas-powered engines marked the beginning of a long- term collaboration. Subsequently, with more than

• •

The W170C wheel For further information, contact your nearest New Holland Construction makes short work dealer: newholland.com of handling your silage

he W170C wheel loader, which will be on the New Holland stand at the Agritechnica show, works fast, effi ciently and doesn’t fear dust; a great addition to the farmyard fl eet, it is the ideal machine for silage Toperations. Its pushing power and unyielding traction on all surfaces combined with fast cycles make it a superb companion to the farm’s and tractors when it’s time to bring the silage in. The unique design and unconventional positioning of the cooling system away from the ground means that it can perform even in the dustiest of conditions. Last but not least, the W170C features New Holland’s SCR engine technology, which signifi cantly lowers maximum temperatures reached by the catalyst, reducing the risk of fi re ignition, making it safer for operation in dry crop conditions. The W170C wheel loader was born to farm! NEWS DAL MONDO CNH INDUSTRIAL • NEWS FROM THE CNH INDUSTRIAL WORLD • NEUES AUS DER WELT VON CNH INDUSTRIAL • NIEUWS VAN DE WERELD VAN CNH INDUSTRIAL DE WERELD VAN VON CNH INDUSTRIAL • NIEUWS VAN NEWS DAL MONDO CNH INDUSTRIAL • FROM THE WORLD NEUES AUS DER WELT • NEUES AUS DER WELT VON CNH INDUSTRIAL • NIEUWS VAN DE WERELD VAN CNH INDUSTRIAL • NOTÍCIAS DO UNIVERSO CNH INDUST NOTÍCIAS DO UNIVERSO CNH INDUSTRIAL • AKTUALNOS´CI ZE S´WIATA CNH INDUSTRIAL • NOVEDADES DEL MU NEWS FR E O UR M LT TH ICU E W GR OR ND A LD OF NEW HOLLA

• • • FRANCE •

t the 2013 Sitevi show, New Holland Global Partner A was awarded the Important gold medal for its innovative Opti-Grape™ technology, which delivers best-in-class Expo Milano 2015 cleaning performance. Recognition This unique solution features a rotary turbine that blows again. We are proud to he Fiat Group, theme “Feeding the Planet, air through a fi ne mesh have been included in the including Energy for Life.” In line with eliminating all material at Sitevi 2013 Dow Jones Sustainability T and CNH Industrial, that theme, Fiat-Chrysler will other than grape before Indexes for the third have announced that they provide a fl eet of courtesy it falls down into consecutive year and will be Global Partners of throughout the the hopper. intend to set even more Expo Milano 2015. For universal exposition in Milan Growers have the challenging objectives as over 160 years world fairs (May 1 - October 31, 2015), advantage of producing CNH Industrial takes that have been organised in for the sustainable mobility higher quality wine New Holland was presented commitment forward.” cultural capitals around of the delegates coming and the end result is the world as a way to from all over the world. increased profi tability. with a gold medal and received present technological With its own 1,600m2 Additionally, the CAN bus honourable mention at this innovations and propose pavilion which will be system, which displays data year’s international exhibition solutions to the current specifi cally designed and from FORCE-A’s real-time challenges facing built to be eco-friendly grape maturity sensor on for the Vine-Wine sector mankind. and energy effi cient, the IntelliView™ III monitor This grand international of 9000 machines, event will be built around will present its vision for was recognised with an the idea of sustainable sustainable farming now honourable mention. development with the and in the future. “We are delighted that these advances in grape harvesting technology have been recognised,” New Holland with said Gaffoglio Maggiorino, head of Grape Harvester Product Management. “We are fully committed to ensuring that our complete range of Braud grape harvesters delivers unsurpassed quality for today’s exacting viticulture businesses and customers.”

• •

his summer and the Kaya Kardes¸ler New Holland Plaza, all services are Grand Opening in Turkey Tcelebrated the now available at one opening of a new facility,” explained . dealership, Bas¸aranlar Irfan Özdemir, assistant Traktör in Çanakkale and general manager Kaya Kardes¸ ler Traktör at TürkTraktör, in the city of Zara. a joint venture between These new centres will Koç Holding and CNH, provide tractor sales, and the largest spare parts and services factory in the country to the northwestern manufacturing 35,000 and the central part tractors per year. of Turkey. “Here, we will not only ‘’We are proud to offer introduce the latest the high-performance New Holland models products made by to farmers, we will New Holland - the favorite serve the people of brand among farmers Çanakkale and Zara in Turkey - to our through our reliable customers in Çanakkale after-sales services. and Sivas. I believe that the new Thanks to the renovation plaza will be benefi cial of the Bas¸aranlar Plaza for everyone.’’

TRIAL • AKTUALNOS´CI ZE S´WIATA CNH INDUSTRIAL • NOVEDADES DEL MUNDO CNH INDUSTRIAL • NEWS DAL MONDO CNH NEWS SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSI

• CURIOSITIES • The ancient practice of agriculture The development of humanity has always been intrinsically linked with the agricultural practices that made it possible for early communities to live in fixed settlements and thus develop the techniques, skills and knowledge essential for the fl owering of civilisation

The Sumerians The ancient Egyptians The Etruscans

The Sumerians were the fi rst sedentary population in the world. The ancient Egyptian economy was based predominantly The Etruscans developed the science of measuring Agriculture was the foundation of their economy. on agriculture and the cultivation of the land close to the the area of cultivated land, using a special instrument called The earliest experiments with crop cultivation in the Middle River Nile. From July to October this great river overfl owed a “groma”. This consisted of two equal arms crossing one East date back to at least 7,000 BC, but it was not until its banks and fl ooded the surrounding plains, depositing another at right-angles, with a plumb-line hanging the arrival of the Sumerians, around 3,500 BC, rich silt, a dark mud that made the soil extremely fertile. from each of the four extremities, supported horizontally that Mesopotamian agriculture made its giant leap forward, When the fl ood waters retreated, farmers could sow their by a vertical pole. The groma was used to delineate precise thanks to this people’s ability to create systems. seeds and be rewarded by abundant crops. In order to take right-angled lines on the ground to establish boundaries. Fields were planted near canals, which were built above full advantage of the fl ooding season, the Egyptians built Etruscan priests had the duty of establishing the boundaries ground level so that their water could fl ow down naturally complex systems of canals, dams and reservoirs. between plots of land with different owners, with the to the cultivated land. But to irrigate their crops they also used various tools: warning that anyone found moving a single stone or Fields were laid out in rectangular shapes, with the short water could be transported in special jars fi xed to long boundary marker, would be put to death. side adjacent to the canal and ploughed and irrigated poles, making it easier to transport on their shoulders, The Etruscans were also well acquainted with all parallel to the long side: this made it possible to irrigate and for raising water from one level to another, they used the irrigation techniques developed in Egypt, Mesopotamia larger areas. The areas closest to the canals were planted an implement called a “Shadoof”. This was a simple but and Greece. They were experts in building canals and dams with onions, garlic, vegetables, date trees and olive trees, ingenious instrument consisting of two vertical poles for irrigating dry land, and also in reclaiming swamplands while the less irrigated areas furthest from the canals, anchored to the ground and joined at the top by using drainage systems. were used for growing : barley, wheat and spelt. a horizontal pole, supporting a long lever-pole with a stone counterweight attached to one end and a rope and bucket to the other. Apparently, a single operator, working this device all day long, could collect and raise roughly 3,000 litres of water. CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSITETER • GIOCHI • JEUX • SPELLETJES • GAMES • GRY • JOGOS • CURIOSIDADES KURIOSITÄT KURIOSITETER GIOCHI JEUX SPELLETJES GAMES GRY • CURIOSITIES CIEKAWOSTKI CURIOSITÀ • CURIOSITÉS WETENSWAARDIGHEDEN • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSI TETER • GIOCHI • JEUX • SPE

TETER • GIOCHI • JEUX • SPELLETJES • GAMES • GRY • JOGOS • JUEGOS • SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS •

• CURIOSITIES • World population and

THE WORLD OF NEW HOLLAND The world’s population is growing at unprecedented rates, and it seems that PARTNERS AGRICULTURE 9 2013 by mid-century it will reach the 9 billion mark. This will probably create serious Partners food supply problems. Such problems already exist, but are mainly caused by XVIII - n. 31 - 11.2013

the unequal distribution of available resources This magazine is distributed free of charge.

Editor-in-Chief % Carlo Lambro 60 Editor % Erica Mallarini % Publisher billion New Holland Agriculture, 9 43 110 a division of CNH Maize, rice, cereals and soya are the basic To satisfy the rising demand for food, by the middle Contributors to this issue foodstuffs for the world’s population, providing of this century the world’s agricultural production Gonçalo Carvalho Andrew Dunne The number of people on earth in 2050. 43% of globally consumed calories and 40% of maize, rice, cereals and soya will have to rise Gianluca Feligini of nutritional protein. by between 60% and 110% in relation to the Stefano Ferro Sigurn Ghyselen amounts harvested in 2005. At current growth Lionel Gleyroux rates, however, global production may only rise Maria Laura Iascone by between 38% and 67% over the coming Carlos Jimenez Laurent Libbrecht 40 years. This would leave two possible options Marco Lombardi for dealing with the problem: increasing the total Manuela Marengo Denis McGrath cultivated area and increasing productivity. Antonio Mussutto Barbara Prossen Lien Pyfferoen Alessio Quatraro 1.3 billion 870 million Sara Sebastianelli Klaus Senghaas Giovanni Trezzi Every year, despite managing to consume more This was the number of people suffering from Maria Lorena Valenti than the planet is capable of regenerating, serious malnutrition in 2012 - the equivalent of 1.4 billion Jimmie Vestergaard we waste no less than one third of all food 12.5% of the world’s population. This statistic Mariangela Vicenti Jerzy Wrobel products: to be precise, 1.3 billion tons of food. covers only a small part of the billions of This is the number of people in the world who are If we fail to adopt a more sustainable style of inadequately nourished people who suffer from overweight, with 500 million people technically Editorial Coordination consumption, by 2050 it will take three planet various health problems as a result. classifi ed as obese. DGTmedia - Unità Editoriale Via Legnano, 26 Earths to satisfy our food needs. 10128 Torino - ITALIA sources: www.un.org, www.fao.org www.dgtmedia.com

Printing SGI Società Generale dell’Immagine srl • GAMES • Via Pomaro, 3 - Torino Printed in Italy

Internet www.newholland.com

Letters to the Editor TrSome stories ue seem incredible,or but false?are actually true. Other stories are simply inventions. Can you tell which is which? Erica Mallarini New Holland Agriculture New Holland House 1 2 Via Plava, 80 - Ingr. 31 The purple carrot from the Middle East Tomatoes as decorative plants 10135 Torino - ITALIA E-mail: [email protected] Carrot growing began in Afghanistan about 5000 years The plant reached Europe after the discovery of the Americas, but until the mid ago and the fi rst specimens produced in that region were seventeenth century it was used exclusively as a decorative plant. It was in fact believed purple. In the late Middle Ages, the Arabs introduced to be poisonous, given its resemblance to another plant with a similar appearance. carrots to the Mediterranean area. It was the Dutch And so the wealthy, who were the only people who could afford to own them, who made them orange, around 1720: planted them in ornate vases and used them they decided to change the colour in honour to embellish windows and courtyards. of the reigning dynasty, the House of Orange. Only much later did the tomato begin to be used The transformation came about gradually in as a fruit with curative properties, and even later Dutch fi elds by selection. In the space of a few as a culinary ingredient. years an orange carrot was obtained.

3 Roses in vineyards One frequently sees rose plants at the end of lines of vine plants. This is above all a French tradition, but it has spread to many wine-growing areas. These roses are there mainly for decorative purposes: thanks to them the vineyard landscape takes on aneven more romantically picturesque appearance. But the roses also infl uence the bouquet of wine, that’s to say the aromatic complex created by the synergy of many molecules which endows wines with their unique characteristics. Contribute to Partners! Partners is your magazine. Should you have any suggestions on how to improve it, stories that you would like to see reported,

in rose plants and a few days later in vines, thus giving wine-makers time to take preventive action. Nowadays, scientifi c analytic systems exist for this purpose, but the roses remain as a tribute to tradition. tradition. to tribute a as remain roses the but purpose, this for exist systems analytic c scientifi Nowadays, action. preventive take to time wine-makers giving thus vines, in later days few a and plants rose in send it to us by e-mail at ciencies. All of these threats, are in fact, manifested immediately immediately manifested fact, in are threats, these of All ciencies. defi mineral

True. True. False. Traditionally roses were used as ‘sentinels’, signalling the arrival of diseases, parasites or or parasites diseases, of arrival the signalling ‘sentinels’, as used were roses Traditionally False. True. True. [email protected]

ELLETJES • GAMES • GRY • JOGOS • JUEGOS • SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • WZCURIOSITIES •