80 years of progress Derksen Printers founder chooses ink over plow printing plant. By this time, The Carillon by Wes Keating News had become a force in the com- ERHARD S. Derk- munity beside its parent publication, The Steinbach Post. sen found it difficult The firm contracted printing jobs of to adjust to the farm a hundred various descriptions. And the G rest, as they say, is history. life on the Saskatchewan The Gerhard S. Derksen who started prairie, and nine years after it all 80 years ago would be able to look immigrating to Canada he back with amazement at the changes new technology has wrought. moved his wife and young Plant supervisor, plant manager, pro- family to Steinbach where duction boss or whatever other title he answers to, Norm Sobering has only he began work as a writer been with the company for 38 years, and with the German-language in that time the changes he has seen have newspaper, The Steinbach been amazing enough. Sobering says the linotype machines Post. were still at the shop when he started At the time, the German newspaper work as a young press man in 1978. But and its small commercial printing shop even then, they were dinosaurs, standing was operated by Arnold Dyck, a friend idle at the back door, waiting to be hauled and former colleague of Derksen’s in away to the scrap heap. The era of lead Russia. type was definitely over. By 1936, Derksen reached a position Installation of $50,000 worth of com- where he could buy the business. An ac- puter typesetting equipment, during the countant with the firm that audited the spring of 1970, marked the third phase of company’s books expressed amazement a five-year expansion and modernization that a man of 48 years of age would have program at Derksen Printers. the will to start a business and make a The program began with the purchase success of it. of an $85,000 three-unit offset press in But in the printing and publishing busi- 1965 and continued with the comple- ness, Derksen had found his calling, and tion of construction of a new building in by 1948 was able to establish a modern 1968. Gerhard S. Derksen (right) and B. Kornelson look over a Free Press article about school grants to be translated See “ Derksens” on page 2D to German for the next issue of The Steinbach Post. After 70 years The Carillon still raising bar for community newspapers become weekly newspaper publishers, by Wes Keating owning the Estevan Mercury and the Weyburn Review, respectively. ERHARD S. Derk- Though the founder of Derksen Print- sen created more ers passed away in 1957, Bruno Derk- than just a success- sen died suddenly in 1967, and Eugene G Derksen, the driving force behind the ful printing business when newspaper for many years, died in 1994, the company remained a vibrant family he changed career paths in enterprise under the direction of Eu- 1932. As editor of the Ger- gene’s son Rick (Erich) until it was sold man-language Steinbach to the present ownership in 2011. Rick Derksen, like his father Eugene Post, he brought home to and Eugene’s father before him, exhibit- his family his enthusiasm ed a strong sense of community, quietly working very much behind the scenes, and his love for the role of using his understanding of the strength the community newspaper of a community newspaper to help keep his community growing. in people’s daily lives. The Carillon arrived in time to herald For more than seven decades, Derk- the changing status of Steinbach from sen Printers was very much a family a village under municipal government affair, starting with Derksen’s sons Eu- control to a town ready to stand on its gene, George and Bruno, and his son-in- own. law Peter Rosenfeld. The Incorporation of Steinbach be- A decade after buying the printing came official January 1, 1947 and The business, which was home of the Stein- Carillon camera was there to record the bach Post, the Derksens decided to add changing of the guard. The Carillon an English language newspaper to serve camera is still there recording important all of the Southeast. While continuing to events in communities throughout the publish the German-language Post, they Southeast. launched a weekly newspaper, taking A shrinking population wiped out the name of the constituency dozens of hamlets in the Southeast over which would encompass a large part of the years, but the loyal readership of The their target coverage area. Carillon is kept up to speed on the news The Carillon made its debut Feb 21. from home on the Internet. 1946 and became an instant success The Carillon has become the harbinger under the guidance of Eugene Derksen of news, both good and bad, that matters as editor, Bruno Derksen as advertising to people in the Southeast and for many manager, and typesetters George Derk- distant readers, the newspaper continues sen and Peter Rosenfeld. to be a welcome letter from home. Ernest Neufeld, a brother-in-law, also If news happens anywhere in south- became a partner and worked as a type- eastern Manitoba, it is a sure bet one of setter and sports reporter while his wife three dozen community correspondents, Irene was the office manager. from Anola to Woodridge, will let their Eugene Derksen proudly displays the biggest issue of The Carillon News to date as he waits at the curb for a Both George Derksen and Ernest readers know about it. truck to pick up the 1½ tons of newsprint that went into printing the October 20, 1950 copy of the 24-page paper. Neufeld moved to Saskatchewan later to See “The Carillon” on page 4D

www.thecarillon.com www.derksenprinters.com 2D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com Derksens expands under partnership of father and son continued from page 1D The construction, renovation Textmaster, in 1970, ushered in a ther streamlined the operations other suburban newspaper with a throughout the 1980s, with the “bang-on”, Sobering explains. and expansion was in essence the whole new era of typesetting and of rural Manitoba’s largest news- circulation of 16,000. constant upgrading of typeset- Today’s press room at Derksen first father/son project for Rick was capable of producing 1,000 paper printing plant. The new press added a number ting equipment, construction of Printers has six four-color tow- Derksen who had become a part- characters a minute. The equip- The new equipment had a ca- of community newspapers to the a new press building and the in- ers, two of which are ultraviolet ner in the business with Eugene, ment required only three people pacity far beyond the printing of Derksen Printers printing list as stallation of a huge (for its day) printers, capable of printing on buying his uncle’s shares after as operators, but could keep five The Carillon News, The Beause- well, including Stonewall, Al- Goss Community press. coated gloss paper at high speed. Bruno Derksen’s death in 1967. capable typesetters busy. jour Beaver, the Morris-Emerson tona and Carman. Derksen Print- But that, too has gone the way There are 24 printing units, The three-phase expansion and Beginning the week of March Journal, and The Steinbach Post ers quickly became a favorite of of the linotype machines, with compared to 1965, when there modernization of the Steinbach 12, 1970, all copy in The Caril- for which it was originally used. groups printing ethnic just one feeder left and Goss were three, Sobering points out. printing plant was only the be- lon News and two other Derksen To follow their dream to weeklies in several languages units being dismantled for parts Today, the main press is ca- ginning of a continuous program newspapers, The Morris-Emer- make Derksen Printers a centre other than English . Publishers of over the years. pable of printing 23,000 copies of renovations, additions, and in- son Journal and The Beausejour for printing other publications Filipino, French, Ukrainian and But for Sobering and other an hour, with automatic splicers stallations of new equipment that Beaver was set by the ultra-mod- as well, the company bought a Polish newspapers struck up a long time employees, the big- eliminating the necessity to stop has kept Derksen Printers abreast ern computerized typesetting five-unit Harris offset press in lasting working relationship with gest changes came late in the the presses to change paper rolls. of the changing technologies of units. the mid-1970s. Early examples the Steinbach plant. 1990s, when the company went Printing 130,000 flyers takes the printing industry for the past Photon typesetting made the of new customers included the But Derksen Printers was not from computer type outputted only 4 1/2 hours. 80 years. Steinbach newspaper-publishing printing of 35,000 copies of one a company prone to standing for paste-up on big sheets to a One Winnipeg newspaper, the The brand new Photon 713 and printing firm unique and fur- magazine and the printing of an- still, and expansion continued computer-to-film system, which Metro, is on the press and printed eliminated the big cameras and in about three hours, five nights a saved hours of work, week. The next step came in 2004- The working day in the press 2005, when a computer-to-plate room at Derksen’s covers 17 system eliminated the whole hours, with a two-shift system stripping department. Now the initiated two years ago. The night company is equipped with a shift covers nine hours and the third generation of this type day shift eight, which includes of equipment. Technology has much of the necessary ongoing taken the human equation out of press maintenance and clean-up plate making and registration is work.

Linotype operators A. Neustaedter, Peter Rosenfeld and George Derksen. www.thecarillon.com The Carillon, Thursday, February 25, 2016 Steinbach, Man. – 3D

The Derksen Printers web press crew takes a look at the latest edition of The Carillon. Over the years Derksen Printers has invested in new technology which has helped the company remain a print leader in the province, continuing the legacy started by Gerhard S. Derksen 80 years ago.

Congratulations to THE CARILLON, for 70 years of delivering Best Wishes news that matters to 70 DERKSEN PRINTERS people in southeastern years on 80 years of Manitoba, and THE CARILLON DERKSEN PRINTERS, quality printing service 80 the home of quality years and printing for 80 years. DERKSEN PRINTERS THE CARILLON on 70 years of Congratulations as you celebrate 70 years of delivering news excellent news coverage to southeast and 80 years of Manitoba quality printing! 15% OFF your current hourly rates for non-Kelty customers and FREE network assessments for the first 10 businesses to contact my office. TED FALK, Member of Parliament for STEINBACH Klassen PH: 1-866-333-1933 tedfalk.ca Computers

CONGRATULATIONS Leaving it to Loewen’s to Derksen Printers & for years The Carillon 79 on your wonderful achievements.

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160 Omands Creek Blvd. Steinbach Winnipeg, MB R2R 1V7 Phone: 204-326-3491 4D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com The Carillon sees amazing changes over seven decades

continued from page 1D

Eugene Derksen believed a picture was worth Abe Warkentin left the newspaper for service with In 2014, the community newspaper and its com- the Derksen family that built the business. a few thousand words, and given the choice, a Mennonite Central Committee in 1976, Dyck took mercial printing operation was awarded business- Over the next four years, FP Newspapers Inc. good photograph and caption could tell the story over the editor’s chair. of-the-year honors by the Steinbach Chamber of invested over $2.5 million to the company, and in- as well as a 2000-word feature story. Meeting the The long-time editor of The Carillon played a Commerce, in its medium business category. tends to continue to grow and continue to provide challenge of producing those quality pictures on huge role in the continued success of the news- Publisher and general manager Glenn Buffi e said the necessary resources. newsprint, not only in The Carillon but also in the paper, and Dyck was still on the job when he suf- when FP Newspapers Inc. purchased the company “The community has been very good to us,” dozen other small weeklies printed at the Stein- fered a fatal heart attack, early in December 2012. in 2011, it was important to carry on the legacy of Buffi e said. bach plant, led to the installation of the most up- Rick Derksen became the fi nal family member to-date printing equipment at Derksen Printers. to own Derksen Printers when he purchased the Eugene and his brother Bruno were a perfect company from his father in the early 1980s. He partnership in the early years of The Carillon continued the family tradition of producing an News, as E.D. would keep his public informed, award winning weekly while going the extra mile leaving it up to his brother to sell ads and printing to promote community events and support com- jobs to pay the bills. They shared duties as staff munity causes throughout the Southeast. photographers. While the community has seen astonishing Bruno’s sudden death in 1967 left a void in the changes in the past 80 years, nowhere is the ad- advertising department that was soon to be ade- vancing technology more evident than at 377 quately fi lled by Rick Derksen, who cut his teeth Main Street. in the business by selling ads for his high school Reporters and editors have gone from working yearbook. on manual typewriters and face-to-face interviews Peter Dyck, who joined the editorial staff at to the world of e-mail and the Internet. The Carillon in 1969, and was with the newspa- On the print side of things, the lead type and per for more than 40 years, also got his start in sheet-fed newspaper presses of the old days have journalism with that same Steinbach Collegiate been replaced by the latest in digital computerized yearbook committee. When The Carillon editor technology.

Congratulations!

Eugene and Rick Derksen shared their dream of producing the best regional weekly newspaper in Canada, THE CARILLON DERKSEN PRINTERS at Derksen Printers. Rick shifted roles from employee to part owner in 1967 and bought up the remaining shares over the years to become sole owner by the mid-1980’s. That did not break up the father-son team, as Eugene continued to occupy his corner office at 377 Main Street and contribute a weekly column to The Carillon until his death in 1994. While Rick never moved into his father’s office, now the board room, he re- mained active with the company until its sale to FP Newspapers Inc. in 2011.

70 years of award-winning 80 years of news coverage in quality printing. southeastern Manitoba.

Never one to pass up the opportunity for a good news photograph, The Carillon editor Peter Dyck holds the umbrella for Steinbach golf pro Larry Robinson during a golf marathon charity fund-raiser in 1981. Extending hearty congratulations to The Carillon and Derksen Printers. Congratulations to Derksen Printers on 80 years in print! www.phil-mar.com agfagraphics.com www.thecarillon.com The Carillon, Thursday, February 25, 2016 Steinbach, Man. – 5D

To everyone at The Carillon & Derksen Printers, CONGRATULATIONS!

Wishing you many more years of continued success.

FP Newspapers chief financial officer Dan Koshowski and Winnipeg Free Press publisher Bob Cox join Rick Derksen as news of the newspaper’s sale to the publicly traded company hits the front page on March 3, 2011. Congratutions to all at The Carillon & Derksen Printers

Kelvin Goertzen, MLA Steinbach Constituency LAMINATING, SUPPLIES & DIGITAL PRINT 204-326-5763 [email protected] 256 Henderson Hwy, Winnipg, MB 204.661.3563 www.kelvingoertzen.com

THE CARILLON

70AND DERKSEN80 PRINTERS Continuing the tradition of excellence.

Box 299, Landmark, MB R0A 0X0 Phone 204-355-4517 | Fax 204-355-9083 6D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com No railway, no problem Trucks keep Steinbach growing Vogt Brothers had an IGA store rural community could not be It could be “Carload Frank” by Wes Keating next to the town’s most popular expected to survive, never mind Reimer trucking in another TEINBACH had its first restaurant, Reimer Foods across grow, without railway access for train carload of beans to stock “big box” store long be- the street had grown to cover transporting goods, the pioneers the shelves at P.B. Reimer and Sfore anyone knew what a almost half a city block, and of Steinbach found a way, not Sons; P.K. Penner and his son supermarket was. Main Street Penner’s Tom Boy had a 16,000 only to survive, but to prosper, Milton hauling in another load in the little village of Steinbach square-foot food and hardware with the nearest train station of car parts from or boasted a 17,000 square-foot store on Main Street, as well. some eight miles away. George Coleman and his son general store that stretched back When the town’s grocery The popular rally cry of “It’s “Red” making sure all those a city block, and sold everything stores extended their hours to Worth the Trip,” helped to boost cans of milk were picked up at from groceries to grease guns, include evening shopping on automobile sales, and a local the farm gate in a timely fash- to ladies knee-high leather boots Thursdays and Friday’s, The trucking company had a slogan ion. to plow shares. Carillon moved its publication of its own, to remind residents Through it all, the business H.W. Reimer’s was a one- day to Wednesday to accom- just how important their indus- centre of the community grew as stop shop established by one modate subscribers who looked try was to the growth of the the population grew, and family of Steinbach’s earliest pioneer forward to comparing prices in community. “If you bought it in businesses like Derksen Printers families, in an era when goods the weekly grocery ads. Steinbach, it came by truck.” and The Carillon passed from a were transported by rail and Steinbach merchants have It is more than a coincidence first generation to a second, and people by horse and buggy. always found a way to meet that three major transport compa- on to a third, attracting outside When the H.W. Reimer fam- the challenge of competition nies got their start in Steinbach. corporate interest along the way. ily decided in 1963 to close against the big city supermar- Nor is it a surprise that all three Today, Steinbach, with a pop- their store after 77 years, other kets. In fact, they have been so have their roots in family busi- ulation of over 14,000, is the Steinbach families had already good at it, the big city super- nesses. Reimer Express, South- third largest city in the province. stepped forward, to make sure markets have opened shop in the east Transfer and Penner’s Trans- While many family businesses a growing population would country. fer kept growing right along with have given way to large corpora- not run short of groceries. The Founded in an era when a the community they served. tions, the vibrant business com- munity previous generations established and nurtured is still very much evident. The Steinbach Chamber of Commerce hardly needs to re- mind shoppers in the Southeast and its big city neighbors that it Henry H.W. Reimer would sell a customer a loaf of enriched white is still “Worth the Trip.” bread only after taking the time to explain how much healthier his own brand of homemade brown bread was.

Southeast Transfer shows it can compete with the railway in 1951, both on freight rates and delivery, when Red Coleman brings in a load of tractor wheels for John D. Penner at Steinbach Penner Tire and Rubber.

Parking spaces are at a premium on a Steinbach Main Street lined with vehicles as late night shoppers take advantage, of bargains during a Chamber of Commerce “Moonlight Sales” promotion.

Allan and Milton Penner are still at the Steinbach office of Penner International, the transport company founded by Milton’s father and Allan’s grandfather in 1923. www.thecarillon.com The Carillon, Thursday, February 25, 2016 Steinbach, Man. – 7D

A LEADING MANUFACTURER OF PREMIUM NEWSPRINT

Richard Reimer, his Kleefeld students, and their white rats, are back in the news when their second attempt at demonstrating the value of a healthy school lunch goes much better than the first. Since its inception, Alberta Newsprint initiated a strategy to manufacture the highest quality newsprint in North America. Through the tireless efforts of our employees, the right capital investments and the support of our customers, we have done just that. Project-based learning is Proud supplier nothing new for Hanover zine, was that the experiment was brought to a suc- by Wes Keating cessful conclusion. DUCATION successes and failures, which At the end of four weeks, the heaviest rat on the have always been an integral part of the good school lunch weighed 250 grams. The heaviest Elearning experience for students in The Caril- rat on the poor diet weighed 102 grams. At this point, lon coverage area, have been reported by community the poor diet was supplemented with fruit and veg- Congratulates correspondents, feature writers and editorial page etables. Immediately, a marked increase in weight of columnists for the past 70 years. the scrawny, underdeveloped rats was noted. Every once in a while an article that appears in The well-fed rats had never been as irritable, ner- the weekly paper strikes a chord nationally and the vous or biting as their brothers in the next pen. Their community receives national and, sometimes, even hair was shiny and sleek. Their eyes were bright and international exposure. they developed into beautiful, mature rats. One of those stories dates back to 1951, when a The Kleefeld students and their teacher took the young Hanover School District school teacher at rats in class as a matter of course. The students made Kleefeld found himself in the spotlight in Time Mag- the pens in the shop class. They fed, cleaned and ob- azine for a failed initial attempt to teach his class “A served the rats, and Mr. Reimer supervised the proj- Good School Lunch is Best.” ect. To the dismay of the teacher’s family, he took Richard Reimer’s Kleefeld students set out in Oc- the rats home to his residence on weekends. The Re- tober of 1951 to prove the benefi ts of healthy eat- imer family never slept on weekends, because their ing, feeding two pairs of white rats, which occupied science project chose that time in the darkness, to a cage on the teacher’s desk, during the week and dart here and there, scratch the pens and gnaw on the A leader went home with him on the weekends. boxes. Plans were foiled, however, when the two rats be- The children in the Kleefeld district and their par- ing fed the good school lunch of brown bread, meat, ents learned fi rsthand the effects of good and poor YEARS fruits and vegetables became sick and died of pneu- school lunches. At the conclusion of the experiment, in mococcal meningitis, and the two rats being fed the 30 parents met at the school to see the rats and dis- poor school lunch gave birth to 10 wee ones. cuss the lesson on nutrition. Undeterred, the students restarted their project in Sixty Hanover teachers later met at the school January, using their own rats this time, and to be on to listen to the story of the rats, and two Kleefeld web printing the safe side, their teacher selected four males from students took their experiment on the road, visiting the litter. schools at Grunthal and Steinbach with the cages, The good news, which did not make Time Maga- proving “A Good School Lunch is Best.” 80 CONGRATULATIONS TO

Keith Taylor - 30 years Paul Friesen - 36 years

Vic Penner - 41 years Wes Unger - 25 years Congratulations to ON YOUR

TH on their 80th Anniversary 80 and ANNIVERSARY The Carillon FROM on their 70th Anniversary from

www.jewishpostandnews.ca

We are proud to be a customer of PERFORMANCE REALTY Derksen Printers - and are exceedingly www.SteinbachRealty.com grateful for the consistent quality of work.

CORNELL FRIESEN WES UNGER TERI FUCHS VIC PENNER PAUL FRIESEN BONITA LAFORME MONICA DUECK ROB FRIESEN KEITH UNGER KEITH TAYLOR ELMA FRIESEN SANDI KEHLER KRISTIN FRIESEN 8D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com Sports plays prominent role in all Carillon communities HILE researching back issues to put to- stallation of artifi cial ice, and the achievements of gether a special section to mark the 70th local athletes who make it to the big time, all have Wanniversary of The Carillon and the 80th been part of the fabric of this community newspa- anniversary of Derksen Printers, I was again struck per for the past 70 years. by the prominent role sports has always played in And three generations of subscribers, who read every one of the more than 50 communities covered the sports pages every week, have collected enough by the newspaper. clippings to fi ll many a scrapbook. A blow-by-blow description of a hockey match Many of those clippings have been recycled in between long-time rivals, or the box scores of a a series of Sports Snapshots from the Archives, summer’s weekend baseball tournament, often which have been appearing in The Carillon since shared space on the front page over the years. The 2003. construction of a new arena or curling rink, the in- Here are a few. –W.K.

No matter what uniform he was wearing, fastball, volleyball, coach, referee or umpire, for more than five de- Steinbach’s Da le Krentz made an auspicious debut before a huge contingent of family and friends at the cades Peter Dick always had time for his fans. The popular Steinbach high school physical education teacher Winnipeg Arena, Feb. 8, 1989, when he scored what proved to be the winning goal for the Detroit Red Wings left his mark on the Southeast sports scene with scrapbooks of Carillon sports pictures for the legions of ath- against the Winnipeg Jets. letes he coached over the years.

We’ve come a long way . . .

Montreal Canadiens great Jean Beliveau visited La Broquerie in 1999 to help the community celebrate 50 years of La Broquerie Habs hockey. Louis Cote, a long-time member of the La Broquerie Habs, took the oppor- tunity to have his picture taken with Beliveau and the L. A. Barkman Memorial Trophy the team won as HTHL champs.

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301 PTH 12 North Steinbach, MB. PH: 204-326-4154 www.thecarillon.com The Carillon, Thursday, February 25, 2016 Steinbach, Man. – 9D

Lynx captain Celest Boulianne turns cheerleader after the final The La Broquerie Habs hockey team went to the bush to cut timber to build an arena after their first season point gives her team the 1982 in 1948-49. The first in the Southeast to realize their dream of an indoor arena, these six were on hand to kick Manitoba High Schools Athletic off 50th anniversary celebrations in 1998. (l to r) Georges Boily, Marcien Boily, Denis Nadeau, Alphonse Boily, Association’s “AA” volleyball title. Gerard Pelletier and Gerard Tetrault. The Ste Anne team wins a dozen games in a row on their way to the high school championship.

Ste Anne hockey fans are used to the familiar scene of a pair of Ste Anne Aces captains circling the ice with championship trophy held aloft, to top off yet another successful season like this one in 1987.

The corner pin wobbles and falls in the fourth frame, but that is as close as Alvin Funk comes to missing a strike on his way to bowling a perfect game in Novem- ber, 1987. The Steinbach bowler is one of half a dozen from across Canada to post a 450 during the 1987-88 season.

Dozens of teams from all over the Southeast challenged for a brief possession of the Molloy Cup over the years, but this 1963 Steinbach Huskies team was special in that players from at least four communities were part of the team that season. Ralph Rempel and Jack Rennie keep a tight grip on the trophy, surrounded by A.D. Penner keeps a close eye on the sprinkler system, as the fair- Steinbach teammates Jim Steel, Denver Wiebe and Peter Guenther; Niverville’s Jake Dyck, La Broquerie’s ways of the new Steinbach Fly-In begin to take shape in 1969. Louis Balcaen, Jean Guy Tetrault and Johnny Balcaen, and Friedensfeld’s Freund brothers, Arnold and Elmer. Proud to be SE Manitoba’s ARCTIC CAT DEALER Carillon Ad - December 6, 2002 since 2002!!

RIKSID C ent. ltd. E Congratulations 204-326-3421 35091 RD. 38N (CLEARSPRING RD) to our friends at WWW.CRIKSIDE.COM The Carillon - 70 years Derksen Printers - 80 Years LOCALLY OWNED & OPERATED 10D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com Newspaper a good forum for diverse public opinion by Wes Keating of Steinbach’s English-language increased subscription sales and stopped losing candidates, no But there was one Steinbach Trudeau-mania ushering in Mark weekly in 1946, hardly kept it advertising revenue at the same matter what political stripe, of politician who never complained Smerchanski for a brief visit, OTHING grabs the atten- a secret that he wholeheartedly time. Once elected, no matter blaming The Carillon for their about anything that appeared in until decided to run in tion of the public quicker supported the Liberal Party. But what their political stripe, the for- misfortunes at the polls. For all the newspaper. He launched his Provencher. David Iftody won the Nthan a good political de- it never stopped him from provid- tunate MLA or MP, as the case attempts at remaining as objective political career about the same seat back for the Liberals a couple bate, and for 70 years subscrib- ing equal space in The Carillon may be, was afforded the extra as possible in the political arena, time Gerhard Derksen’s sons of decades later, when Epp decid- ers have followed the fortunes of for opposing political views. bonus of providing readers of The Carillon editors, over the years, were launching their newspaper ed to retire. their elected officials in the pages Letters to the Editor could be Carillon with a weekly column. have been unable to completely careers. Former Manitoba Justice Min- of The Carillon. counted on to increase readership, That tradition continues today. escape the responsibility of ad- A.D. Penner was a member ister found it was Eugene Derksen, the founder and increased readership meant Of course, this has never versely influencing the public. of the village committee, and “Worth the Trip,” when he left the upon attaining town status, was big city to accept the Provencher a member of the first Steinbach Conservative nomination and Town Council. When L.A. Bark- won back the seat from the Liber- man, another auto dealer, decided als. to move on to provincial politics, The Provencher vote proved to A.D. became Steinbach’s most be just as strong for the Conserva- colorful mayor. tives when Toews resigned before Steinbach council seats became the end of his term and Steinbach the stepping stone for more than Credit Union chairman of the one aspiring politician, as Jake board Ted Falk put his name on Epp went on from a position the ballot in a by-election. Falk on council to become Canada’s lost his seat on the credit union health minister. Steinbach grocer board at the next Steinbach Credit Jim Penner started his career as Union annual meeting, but still a city councillor and went on to holds his seat in Opposition in be an MLA, holding the provin- . cial seat the Liberals have never It would appear a kind of regained since the 1970s. Bob Trudeau-mania has again envel- Banman, another Steinbach for- oped the country during the fed- mer councillor unseated former eral election, but this time around Steinbach mayor L.A. Barkman. it failed to catch on in Provencher. These former municipal politi- The foibles of politicians, the cians, along with a former R.M. of regional concerns of the elector- Hanover reeve. Albert Driedger, ate, the announcements of the have long painted provincial poli- next flood of money intended to tics in the Southeast Tory Blue. sway public opinion, and the pat- On the federal scene, the Con- on-the-back columns of elected servatives have enjoyed almost officials, all have made for inter- unlimited success as well, with esting reading in The Carillon for the only glitches coming with the past 70 years.

Some projects are more important than others and three levels of government were on hand for the official opening of Steinbach’s new outdoor pool. MLA Bob Banman and MP Jake Epp held the ribbon for Steinbach Mayor A.D. Penner.

WouldÊ LikeÊ toÊ Congratulate

DerksenÕ sÊ PrintingÊ onÊ 80Ê Years Outgoing mayor L.A. Barkman appears to have a firm grip on the gavel as he passes it to A. D. Penner in an official changing-of-the-guard in ofÊ GreatÊ Service! 1970.

Our Best Wishes to everyone at The Carillon and Derksen Printers on your milestone anniversaries.

When is elected MP for Provencher in 1957 he wastes little time following the time-honored tradition of sponsoring the Provencher Senior Hockey League championship trophy. St Pierre’s Ed St. Hilaire is the first to share a photo opportunity with the new MP.

Printing Graphic Paper Supplies & Systems

Sign & Industrial Display Supplies & congratulations Packaging to Derksen Printers on 80 years! www.spicers.ca www.thecarillon.com The Carillon, Thursday, February 25, 2016 Steinbach, Man. – 11D

Congratulations to Derksen Printers on 80 years of quality printing.

In this photo, taken after the votes are tallied in the 1958 election for mayor in Steinbach, it’s difficult to pick the winner. A.D. Penner, at right, is still smiling after being soundly trounced at the polls by L.A. Barkman. Wishing you continued success!

Politicians know a good photo-op when they see one. Provincial deputy minister Terry Goertzen joins Stein- bach MLA and Steinbach mayor Chris Goertzen as they ham it up at the Steinbach Arts Council’s annual gala in 2014. www.mpia.ca

NN E CO . A -O TE P Congratulations! S 70 85th

THE CARILLON 1 & 931 - 2016 DERKSEN PRINTERS 80 for excellent coverage and quality printing!

Come experience our friendly, compassionate & highly trained STE. ANNE CO-OP FAST FACTS 2015

staff. We strive to educate, • 120 million liters of fuel pumped. empower & inspire our customers That’s 7 Super B truckloads per day! to achieve their health goals! • 29,000 members served (and growing) • 1,644 new members in 2015 • 2 million served transactions • 6.9 million total cash back to members

on maternity leave • 160 people employed DENNIS LEANE SARAH KAITLIN VANESSA PAMELA KATIE TAMI NICOLE general store product advisor / product advisor / product advisor product advisor / product advisor / product advisor / receptionist / manager manager cosmetic merchandiser supplement marketing / food merchandiser healthy living coach / cashier merchandiser consumer education personal trainer CONGRATULATIONS TO DERKSEN PRINTERS ON THEIR 80TH ANNIVERSARY AND THE STEVE AVERY JANELLE AMY LORI KELLY HEATHER CAROL TIFFANY warehouse ops / receptionist / ideal protein coach / receptionist / E-Commerce & IT naturopathic doctor purchasing / accountant cga CARILLON FOR 70 YEARS OF NEWS COVERAGE inventory management cashier product advisor cashier acupuncturist product advisor

Ste. Anne Co-op 204-346-2667 www.stacoop.com www.gnnhealthyliving.ca 116 PARK RD W, STEINBACH 204-326-9565 12D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com

Staging a huge sales promotion in 1960, the Steinbach Auto Dealers got together as a group for first time to be photographed by The Carillon News. They are: (seated) Richard Kliewer, manager at J.R. Friesen & Son; Her- man Loewen, service manager at Loewen Chevrolet-Oldsmobile; John D. Penner, Meteor, Mercury-Lincoln dealer; Henry Kliewer, manager of the Dodge DeSoto firm; Ed J. Friesen, Ford-Monarch dealer and Simon Rieger, Plymouth-Chrysler dealer. Standing are: Jake Banman, Volkswagen dealer; Johnny Broesky, Studebaker dealer; Dick Hildebrandt, Renault dealer; Len Barkman, Pontiac-Buick dealer and A.D. Penner, Dodge-Chrysler dealer. Auto dealers make it “Worth the Trip” with christening Steinbach the economy in numbers for any buy- nipeg radio stations supplement- There has always been some dealership was established on by Wes Keating “Automobile City,” believed in ing group, but A.D. and the Stein- ing fl yers and advertising in The question of whether, “It’s Worth Main Street a century ago and ev- WISE old Steinbach may- taking a similar approach to busi- bach Automobile Dealers took a Carillon, to lure potential buyers the Trip” was an automobile deal- ery model of Ford ever made has or once said it didn’t mat- ness, especially the car business. novel approach and applied the to Steinbach with the promise that ers’ slogan, or was created by a been sold at that location; fi rst by Ater what people said about For “A.D.”, it didn’t matter where formula to their selling group as it would be “worth the trip.” Derksen Printers’ ad man to pro- the Friesen family, and now by a politician, as long as they were you bought your car, as long as well. The huge car lot auctions, the mote a larger group of Steinbach the Loeppky family. talking about him. you bought it in Steinbach. The dealers group ran joint pro- annual spring sale, and even a “Car businesses for the Chamber of Today, Fairway Ford and A.D. Penner, the man credited It is well-known that there is motions with advertising on Win- Wars” promotion, all seemed pret- Commerce. Steinbach Dodge remain as the ty tame when compared to some of Third generation Dodge dealer Main Street anchors of the new the bizarre ideas A.D. thought up Paul Neustaedter sets the record car business, still family-owned to increase sales at his Main Street straight in the same positive way and still very much a part of the Dodge dealership. his grandfather used to do, when Steinbach Auto Dealers Associa- One year, Penner decided to he thought he was telling some- tion. help rid the countryside of a both- body something that should be Ron Loeppky at Fairway Ford ersome crow population by buy- common knowledge. is Steinbach Auto Dealers presi- ing up crows’ eggs. Another time, dent and Paul Neustaedter is part he offered a 50-cent-per-pound “It was the auto dealers.” of a fi ve-member board, repre- discount to farm truck buyers and And for Paul Neustaedter, it senting six Steinbach dealer- any number were quick to line up certainly was “Worth the Trip” ships: Highway Mazda, Harvest to step on his scale, with the pros- back home from Saskatchewan in Honda, Fiat of Steinbach, Led- pect of picking up a quick $150. 1988, where he had been gaining ingham GM, Steinbach Dodge- Every spring it would be time valuable experience in the auto- Chrysler and Fairway Ford. for “spring cleaning” on the mobile business with Auto Clear The joint effort may involve Steinbach car lots, and every fall in Saskatoon. different advertising strategies all the dealers would get decked Paul joined his father Jim, who than his father and grandfather out in cowboy hats for the annual had regained the family’s Dodge employed, but the goal of the “Roundup Sale”. The Star Wars Chrysler franchise in 1982, a de- auto dealers association is still movie craze was ushered in with cade after Penner Dodge had be- the same, Neustaedter says. “Car Wars” by the Steinbach Auto come Penner Chev. “When people come to Stein- Dealers. Over the years, the fi rm was bach to buy a car, truck, SUV Probably one of the biggest awarded the Plymouth and Jeep or van, they leave with a truck, campaigns came in 1960, when Eagle franchises, making Stein- SUV or van.” nearly a dozen dealers got to- bach Dodge Chrysler the largest For decades, people from all gether for a team photograph to full line Chrysler dealership in over Manitoba and Ontario have launch an “Automobile Extrava- Manitoba, Neustaedter points out. looked to Steinbach when ready ganza”, offering free meals, free Today, A.D. Penner’s grand- to buy another vehicle, and if accommodation and other in- son is the president of Steinbach they have a good experience they centives, in addition to the low- Dodge. send their friends. est prices on the prairies to lure The Steinbach Auto Dealers is “And that’s not only good for customers from hundreds of miles a smaller group, and certainly not the auto dealers, but everyone The Steinbach Auto Dealers moved their annual spring sale to the wide open spaces of the Clearspring mall away with the promise to make it as high profi le as in the days of who lives and works in Stein- in 1992. “Worth the Trip”. old, but the Automobile City is bach.” still giving big city dealer groups Steinbach has grown to be the a run for their money, and still third largest city in the province, lives up to the name. still proud of its automobile heri- Steinbach’s fi rst automobile tage.

Congratulationsto

It has often been said that if you bought it in Steinbach, it came by truck. That holds true for most of the new cars on Auto City dealers’ lots, as well, and Main Street parking spots are at a premium when the latest for 70 years of award-winning shipment of new models rolls into town. news coverage.

Manitoba Community Newspapers Association Finding a parking spot for a 55-foot long Rolls Royce is not easy, but Jim Penner at Clearspring mall offered a permanent home for John Henry Friesen’s Automobile City creation, and is joined by the artist and Steinbach Auto Dealers president Jim Neustaedter to unveil a plaque in September, 1991. www.thecarillon.com The Carillon, Thursday, February 25, 2016 Steinbach, Man. – 13D

Fit to print Eye for detail Jeff Toews shows off Derksen Printers Miller printer technology. Norm Prost keeps close watch on the folder in the Derksen Printers bindery department.

to Derksen Printers for 80 years of excellence Congratulationsin printing.

Best wishes to THE CARILLON for 70 years of award-winning news coverage Congratulations, in southeastern Manitoba, and to DERKSEN PRINTERS Derksen Printers for 80 years of quality printing. 80 and The Carillon70

coated — uncoated specialty & other papers

STEINBACH CITY COUNCIL - 2016

Steinbach - incorporated in 1946

www.cellmark.com STRONG ROOTS, REAL GROWTH Committed to community growth and progress. 14D – The Carillon, Thursday, February 25, 2016 Steinbach, Man. www.thecarillon.com

Customers were always welcome to drop into Derksen Printers unannounced and none was more welcome than the proprietor of Pete’s Inn, just down the street. Pete Kehler brought Cokes and New Year’s cookies to help the staff celebrate another Carillon News Christmas issue.

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RECOVERY CASCADES.COM ... and for the P ast ears Congratulations 36 Y on this historic milestone. You, our customers were there for us.

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