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Student Life Guidebook
Chinese Flagship Overseas Capstone Program in Taiwan Student Life Guidebook Fall 2021- Spring 2022 Academic Year Table of Contents Welcome! ....................................................................................................... 6 Getting from Taoyuan Int’l Airport to NYCU’s Yangming Campus ........................... 6 NYCU Yangming Campus Life .................................................................... 13 NYCU Yangming Campus Dormitories ....................................................................... 13 Recycling in Taipei ........................................................................................................ 14 Dining Options at the Yangming Campus ................................................................. 15 Restaurants near the Yangming Campus .................................................................. 16 Supermarkets near the Yangming Campus .............................................................. 17 Places of Worship ......................................................................................................... 17 The NYCU Sports Center and Athletic Facilities ......................................................... 18 NYCU Yangming Campus Student Clubs .................................................................. 19 Internet Service ............................................................................................................. 19 Living Off Campus ....................................................................................... -
Gift Pack Market Taiwan
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 7/5/2011 GAIN Report Number: TW11014 Taiwan Post: Taipei ATO Gift Pack Market Report Categories: Product Brief Approved By: Jeffrey Hesse, Chief, Agriculture Section, AIT Taipei Prepared By: Amy Chang-Chien Hsueh, Agricultural Marketing Specialist Report Highlights: Traditionally, people in Taiwan send food products in gift packages to their friends and relatives during three major lunar year festivals: Chinese New Year; the Dragon Boat Festival; and the Moon Festival. Of the many kinds of gifts given, imported food products that are perceived to provide health benefits, such as jams, nuts, dried fruits, candies and cookies -- either organic or conventional, are seen as demonstrating good prospects in Taiwan. General Information: Overview Gift packages are an important item in Taiwan's retail sales. Traditionally, people in Taiwan send food products in gift packages to their friends and relatives during three major lunar year festivals: Chinese New Year (usually in February); the Dragon Boat Festival (usually in June); and the Moon Festival (usually in September). In preparation for the traditional gift giving during these festivals, producers and importers prepare the gift boxes before the holiday time. Many food distributors aggressively promote the gift packages by holding product presentations for retailers. Retail stores print gift box brochures and adopt various promotional strategies, including price discounts and/or other extraordinary strategies to attract clients. These activities mark the start of the scramble for the festival gift box market, which is estimated at about US$2 billion or about five percent of total retail food sales in Taiwan. -
Market Snapshot - Taiwan's Retail Food Sector Report Categories: Retail Food Sector Approved By: Valerie Brown-Jones Prepared By: Angela Itoge
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 11/29/2011 GAIN Report Number: Taiwan Post: Taipei ATO Market Snapshot - Taiwan's Retail Food Sector Report Categories: Retail Food Sector Approved By: Valerie Brown-Jones Prepared By: Angela Itoge Report Highlights: Taiwan's retail food sector is becoming increasingly competitive. Challenges in the middle tier and low-priced markets include decreased sales of premium products due to the recent economic slowdown. Nevertheless, there are great opportunities for U.S. exporters as the growth of premium retail chains continues unabated. Gourmet food importers are increasing imports of premium meats, condiments and health foods, but lower-priced supermarkets will continue to rely on brand recognition and pricing compatibility in wholesale purchase decision- making. General Information: General Information: The Agricultural Trade Office (ATO) in Taipei interviewed company executives and managers at three large supermarkets representing the three subsectors of Taiwan's retail food market: City Super (high-end), Sung Ching/Matsusei (medium-priced), and PX Mart (discount). Each market category prioritizes distinct factors for overall import purchasing decisions, but brand recognition and proven success overseas are important factors for each retail subsector. The interviews also provided insight into food product trends in the Taiwan market, which often serves as a harbinger for coming trends in the greater China market. Market Overview City Super: High End Grocer -- Small But Growing Luxury retail grocers represent a growing niche market in Taiwan. As Taiwan travelers continue to go abroad in large numbers to vacation and conduct business, their appreciation and expectation of food diversity has created room for high end retailers such as City Super. -
TABLE of CONTENTS Chapter One Introduce
TABLE OF CONTENTS Chapter One Introduce……………………………………………...…2 1.1 About BeeHouse…………………………………………....2 1.2 Business Philosophy…………………………………….….2 1.3Figures of products …………………………………………3 Chapter Two Our Product…………………………………………….10 2.1 work content……………………………………………….10 2.2 Internship Journal………………………………………….11 2.2.1 Internship journal 1……………………………………11 2.2.2 Internship journal 2……………………………………12 2.2.3 Internship journal 3……………………………………13 Chapter Three Recommendation ………………………….…………14 3.1 Recommendation for future internship students …………..26 TABLE of Figures 1.3.1 Logo of Bee house……………………………………………..3 1.3.2 Taiwan Sun Moon Lake Longan Honey……………………….3 1.3.3 Taiwan Alishan Flower Honey ………………………………..4 1.3.4 Taiwan Taroko Mountain Honey………………………………4 1.3. 5 Taiwan Honeycomb Honey…………………………………...5 1.3. 6 AA honey……………………………………………………...5 1.3. 7 SOD honey……………………………………………………6 1.3. 8 LP honey………………………………………………………6 1.3. 9 Γ honey………………………………………………………..7 1.3. 10 Taiwanese Bee Pollen………………………………………..7 1.3. 11 Taiwanese Royal Jelly……………………………………….8 1.3. 12 Enzyme………………………………………………………8 1.3. 13 Vinager………………………………………………………9 Appendix Work photo……………………………………………....27 1 Chapter One Introduction 1.1 BeeHouse The BeeHouse story begins with Mr. Ta Huang and the first generation of beekeeper. During the 1950 Taiwan was largely an agricultural economy, and Huang started the business from scratch. Years of hard work and accumulated experience plus careful attention to quality paid off as Huang's honey gained a solid reputation among consumers. As he reached an age where he could no longer do everything himself, Huang looked for a successor to take up the work. He hoped his three sons would carry on the family business, and the sons were ready to honor their father's legacy by indeed returning home to carry on the task. -
Report Name: Exporter Guide
Required Report: Required - Public Distribution Date: August 05,2020 Report Number: TW2020-0036 Report Name: Exporter Guide Country: Taiwan Post: Taipei ATO Report Category: Exporter Guide Prepared By: Cleo Fu Approved By: Chris Frederick Report Highlights: Taiwan is the United States' seventh-largest export market for food and agricultural products. In 2019, Taiwan imported $3.79 billion of food and agricultural products from the United States. Taiwan relies on imports of various food products which are not locally produced or not produced in sufficient volumes. Consequently, Taiwan is full of opportunities for U.S. food and agricultural suppliers. This report is a practical guide for U.S. food exporters interested in marketing and shipping products to Taiwan. COVID—19 may dampen overall agricultural imports in 2020 but Taiwan will remain one of the most steadfast export destinations for U.S. food and agricultural products. THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Market Fact Sheet: Taiwan Executive Summary Quick Facts Though it only has a population of 23.6 million, Taiwan is the United States’ seventh largest trading partner in 2019 Imports of Consumer-Oriented Products agricultural goods and tenth largest overall U.S. trading partner. In 2019, U.S. exported $3.65 billion in agricultural and related products, which accounts for 25% $5.8 billion of the import market share, making the United States the leading foreign supplier. Products with Potential Growth in Host Market Imports of Consumer-Oriented Products Beef Poultry In 2019, Taiwan imported consumer-oriented agricultural Milk & Cheese Fresh Fruit products worth nearly $5.8 billion. -
Report Name: Retail Foods
Required Report: Required - Public Distribution Date: June 09, 2021 Report Number: TW2021-0035 Report Name: Retail Foods Country: Taiwan Post: Taipei ATO Report Category: Retail Foods Prepared By: Cindy Chang Approved By: Emily Scott Report Highlights: Taiwan’s retail food sector is becoming increasingly competitive and chain operators such as Costco, 7- Eleven, PX Mart, and Carrefour continue to dominate Taiwan’s food retail market. The United States is the leading supplier of many consumer-oriented food and agricultural products including red meats, fresh fruit and vegetables, poultry, packaged foods, and beverages to these and other retail operators in Taiwan. Taiwan is the United States' eighth-largest export market for food and agricultural products, according to U.S. Department of Agriculture data. Due to the COVID-19 global pandemic, including Taiwan’s recent, first significant outbreak, 2021 could be a challenging year for Taiwan’s retail sector. THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Taiwan Fact Sheet Quick Facts Executive Summary Though it only has a population of 23.6 million, 2020 Imports of Consumer-Oriented Products Taiwan is the United States’ eighth largest trading (USD) partner in agricultural goods and ninth largest overall U.S. trading partner. In 2020, U.S. exported US$3.32 $6.4 billion billion in agricultural and related products, which accounts for 23 percent of the import market share, making the United States the leading foreign supplier. Products with Potential Growth in Host Market Beef Poultry Imports of Consumer-Oriented Products Milk & Cheese Fresh Fruit In 2020, Taiwan imported consumer-oriented Tree Nuts Fresh Vegetables agricultural products worth nearly US$6.4 billion. -
Taiwanese Consumers' Purchasing Behaviours and Divers Of
Taiwanese Consumers’ Purchasing Behaviours and Divers of Horticulture Products: Based on Consumer Testing and Focus Group Discussions, as well as In-depth Interviews with Supermarket Managers Full Report Nielsen Taiwan April 2017 Table of content Chapter 1 Research Background ............................................... 1 Chapter 2 Research Objectives and Expected Outcomes ................ 2 Chapter 3 Research Design ...................................................... 3 Chapter 4 Key Research Findings Summary ................................. 7 Chapter 5 Horticultural Product Evaluation: How Consumers Evaluate the Looks, the Preparation Process, and Trial Results ..... 12 Chapter 6 In-store Manager Key Suggestions ............................. 52 Chapter 7 Conclusions and Recommendations.......................... 104 i Chapter 1 Research Background As part of the federally funded project, Murray Darling Basin Regional Economic Diversification Program– “High Value Horticulture Value-chains for the Queensland Murray Darling Basin” (MDBREP) and the Department of Agriculture and Fisheries that is in partnership with Trade and Investment Queensland (Taipei office) are working in collaboration with horticulture growers and exporters from the Queensland Murray Darling Basin region. The goal is to develop, expand, and sustain Australia’s horticultural product exports. As part of this project a successful trade mission, the research project “Taiwanese Consumers’ Purchasing Behaviours and Divers of Horticulture Products: Based on Consumer -
A Shopper Survey of Px Mart, Carrefour, and Costco
IMPROVING MARKETING STRATEGIES: A SHOPPER SURVEY OF PX MART, CARREFOUR, AND COSTCO By Ming-Chia Lee 李鳴家 Submitted to the Faculty of Department of International Affairs in partial fulfillment of the requirements for the degree of Bachelor of Arts in International Affairs Wenzao Ursuline University of Languages 2021 WENZAO URSULINE UNIVERSITY OF LANGUAGES DEPARTMENT OF INTERNATIONAL AFFAIRS This senior paper was presented by Ming-Chia Lee It was defended on November 28, 2020 and approved by Reviewer 1: Yu-Hsuan Lee, Assistant Professor, Department of International Affairs Signature: ___________________________ Date: ____________________________ Reviewer 2: Mark Lai, Associate Professor, Department of International Affairs Signature: ___________________________ Date: ____________________________ Adviser: Daniel Lin, Associate Professor, Department of International Affairs Signature: ___________________________ Date: ____________________________ i Improving Marketing Strategies: A Shopper Survey of PX Mart, Carrefour, and COSTCO Ming-Chia Lee Wenzao Ursuline University of Languages, 2021 Abstract There are many different types of markets nowadays. Each focus on different target customers and provides different marketing strategies. Some stores keep coming up with new ideas in order to attract more shoppers. However, not every marketing strategy is efficient. The purpose of the study is to investigate shoppers’ perceived influences of different stores’ market strategies on their shopping behaviors. Customers from the PX Mart (a supermarket), -
Annual Report
Annual Report www.worldvision.org.tw In Exodus 33:14, the Lord said, “My presence will go with you, and I will give you rest.” Serving vulnerable children and families is an arduous task, but through God's grace and your companionship, we will continue to bring hope to the vulnerable and the oppressed around the world. Thank you for your support, which has empowered and enabled children who wish only for an opportunity. We hope you will continue to walk with us on this endless yet rewarding path toward God's countless blessings. l t a r 02 Board Chairperson's Message u o n 2016 p n e 03 Executive Director's Message A R 04 Domestic Programs 07 Education Aid 08 Health Maintenance 09 Diversified Community Development 10 Family Support 11 Child and Youth Protection 12 Child and Youth Protection – Government Commissioned Services 15 Livelihood Development 16 Domestic Emergency Relief 18 International Programs 22 Health and Nutrition 23 Water, Sanitation, and Hygiene 24 Education 25 Children's Rights Advocacy 26 Resilience and Livelihoods 29 International Emergency Relief 31 2016 Financial Summary 32 Looking Back and Giving Thanks 36 Board of Directors and Supervisors Every child is a child of God In November of 2016, I visited Bogota, Colombia for World Vision’s Triennial Council. During the council, the Bob Pierce Award, named after World Vision’s founder, was presented to Paulo Uchôa of Fortaleza, Brazil. His story is nothing short of inspirational. Fortaleza is infamous for its problems with gang violence and drug abuse; its adolescent homicide rate is the highest in Brazil. -
GTM-Taiwan-2 Layout 1
GO TO MARKET REPORT: Taiwan The U.S. Department of Agriculture’s Foreign Agriculture Service (FAS) provided funding for these reports through the Organic Trade Association’s Organic Export Program Organic Trade Association (OTA) does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation or marital/family status. Persons with disabilities, who require alternative means for communication of program information, should contact OTA. TABLE OF CONTENTS: 1!OVERVIEW 1!COMMONLY IMPORTED PRODUCTS 3!MARKET CONDITIONS BY SECTOR GO TO MARKET REPORT: 5!DISTRIBUTION 5!RECENT TRENDS Taiwan 6!RESOURCES 7!REFERENCES Overview: Domestic agricultural production in Taiwan is limited, making Taiwan increasingly dependent on imported food and other agricultural products. In 2012, food and agriculture product imports in Taiwan were valued at US$11.108 billion, up from US$3.87 billion in 2011. The United States is the leading supplier of food and agricultural imports to Taiwan, and Taiwan was the seventh largest market for U.S. Agricultural exports in 2012, with US$3.2 billion. Although US exports have been bulk commodities, consumer-oriented products imported from the U.S. in 2012 (red meats, poultry, fresh fruits, processed fruits and vegetables, tree nuts, dairy products and snack foods) were valued at US$1.1 billion, up a record six percent. Approximately 70 percent of organic food and beverages sold in Taiwan are imported. Health and wellness sales grew in 2012, fueled in part by diet-related health concerns and a mini baby boom in 2011 and 2012. Within Taiwan’s farming sector, about 45 percent of the labor force is over age 65, leading to additional government assistance for the agriculture sector, including promoting transition to organic production and further development of the high-value-added food processing industry. -
National Cheng Kung University Institute Of
National Cheng Kung University Institute of International Management Chinese customers’ satisfaction and dis satisfaction with service of chain drugstores in Taiwan Final Project Report Qualitative Research Method Instructor: Prof. James Stanworth Students: Tim Lin (RA7081185) Vivienne Wang (RA7091041) Bess Chen (RA7091130) June 26, 2021 CONTENTS INTRODUCTION 4 1.1 Research Background 4 1.2 Research Questions 5 LITERATURE REVIEW 5 2.1 Customer Satisfaction 5 2.2 Chinese Customers 6 2.3 Taiwan Chain Drugstore 6 METHOD 7 3.1 Methods 7 3.2 Sampling Plan 8 3.3 Time Schedule 8 DATA COLLECTION AND ANALYSIS 8 4.1 Interview Guideline 8 4.2 Data collection 10 4.3 Coding, Category, and Findings 11 CONCLUSIONS 16 REFERENCES 18 APPENDIX 19 APPENDIX A: INTERVIEW GUIDELINE 19 APPENDIX B: TRANSCRIPTS WITH CODING 21 Interviewee 1 21 Interviewee 2 23 Interviewee 3 26 Interviewee 4 29 Interviewee 5 30 Interviewee 6 32 Interviewee 7 33 Interviewee 8 36 APPENDIX C: CATEGORY OF CODING AND LABELING 41 2 3 1. INTRODUCTION 1.1 Research Background Since Taiwan launched the National Health Insurance in 1995 and Taiwan’s population ag eing has been increasing year by year. According to the aging index (the ratio of the number of eld erly people to the number of young people) calculated by the Ministry of the Interior in 2020, sinc e 2017 has been more than 100% (representing that the number of elderly people is more than the number of young people), it is expected to continue to climb to 127.8% by the end of 2020. In addi tion to the survey of household consumption items conducted by the Executive Yuan in 2018, the p roportion of health care expenditures has increased to 15.9%. -
Country Market Profile: Taiwan Euromonitor Reports That Taiwan's
Country Market Profile: Taiwan Euromonitor reports that Taiwan’s economy actually grew in 2020. Domestic activity has been affected by measures taken to contain the Coronavirus (COVID-19) pandemic, but the recession has not been as sharp as in other countries, which were slower to react to the pandemic. Export performance is limited by the global slowdown due to COVID- 19. Growth of real Gross Domestic Product (GDP) should continue rising to 4.4% in 2021, before dipping to around 1.7% per year in 2025-2027. • Real GDP grew to 3.1% in 2020, up from growth of 2.7% in 2019. • The real value of private final consumption grew by 2.2% in 2019 and a fall of 1.7% is expected in 2020. Consumer spending has been limited by Coronavirus (COVID- 19) pandemic measures. • The rate of employment has been slowly rising and presently accounts for about two- thirds of the working-age labor force. Unemployment was 3.9% in 2020. Many businesses are struggling to weather COVID-19 and have to make lay-offs or are facing closure. • The present government’s goal of lessening economic dependence on China will be a key priority over the next several years. The key to this strategy is Taiwan’s New Southbound Policy, which aims to promote trade and investment with other Asian countries. A long-term challenge is to remain competitive with Asian rivals as they expand their free trade deals with Taiwan’s trading partners. Taiwan’s new Asia Silicon Valley Development Plan aims to promote research and development for devices and applications of the “internet of things”.