alWaseet International Quarterly Newsletter June 2007 | Issue N.3
Waseet “Build to Last” Waseet’s 1st 7th Convention Regional Campaign
AWI at the News from Franchise Exhibition Departments The Guinness World Newbies Records Tabouk, Ihsaa, North Lebanon WASEET ‘BUILD TO LAST’ AT KUWAIT CONFERENCE
Annual convention marks 15 years anniversary for the regions’ most successful free weekly classified
AlWaseet International (AWI) gathered their 120 strong management team from all over the Middle East - MENA - at their AWI annual convention at the Hilton Kuwait Resort. Also present were VIP’s Mr. Mohamed Abdulaziz Al Otaibi and Sheikh Sabah Jaber Moubarak Al Hamad Al Sabah. The theme of the conference, ‘Build To Last’ reflects the AWI vision of the future with 2 an anticipated 100 operations planned by 2012 in the MENA region and beyond. With coverage that currently extends to nine countries the Waseet classified which has both Arabic and English versions, is already read by 20 million every week. June 2007 | Issue N.3 According to Bashar Kiwan, CEO of Alwaseet International, “It is 15 years since myself, Mohammed Abdulaziz Al-Otaibi, and Sheikh Sabah Jaber Al-Sabah, started with a small operation in Kuwait city in 1992. Since then Waseet has gone from strength to strength and our success is very much down to the committed management team headed by John Fawaz, who is driving our plan for continued corporate expansion.”
The convention lasted three days, during which the Waseet team attended the general presentations, presented their Business plans, and discussed various new Waseet projects. The second day was dedicated to different workshop sessions: Commecial, HR, Finance, Circulation, and Production, to communicate the Standard Operating Procedures (SOP’s) that should be applied in all branches. The third and last day was the closure ceremony, whereby the branches were rewarded based on the 2006 performance.
The whole team of the Kuwait branch, headed by Mr. Ashraf Georges did a great job organizing the convention, and insuring that everyone felt home.
Mohammed Al Otaibi, Bashar Kiwan & Majd Suleiman Mohammed Al Otaibi and Bashar Kiwan reading the 1st Tarek el Fahd, Samy Abdel Ahad, & Raymond Kanaan issue of Waseela Tabouk
Sheikh Al Sabah & Ashraf George Eygpt Team 23 Branches...1 Team... AWI PRESENT THEIR FRANCHISE MODEL AT THE FRANCHISE ME EXHIBITION
The alWaseet International team joined their Managing
Director, John Fawaz during March when he delivered a AWI captivating presentation on the development and future 3 June 2007 | Issue N.3 plans for Waseet at the Franchise ME Exhibition, Dubai World
Trade Centre. Waseet is the first publication in the region to John Fawaz franchise.
With Waseet’s highly recognizable brand, sophisticated circulation and demand in the international marketplace, franchising has become a crucial step in the company’s expansion plans. And with alWaseet International’s experience and success in international expansion, the company is well equipped to establish a lucrative business model that can be emulated and successfully operated anywhere in the world.
Waseet, we list it, you choose it The Franchise Department of AWI has developed its model for the international market with the expert help of the
Franchise Development Services (FDS), who have been recognized since 1981 as world leader in providing a total range of services to the franchise market.
According to Roger Nasrallah, Development Director of
AWI, “ The Franchise exhibitions form a crucial Marketing opportunity for us. These exhibitions are usually attended by entrepreneurs, and companies are seriously looking to invest in a franchise business. And through such events, we will be
The Waseet team at the exhibition able to gain exposure in various countries” Waseet Launches its First Regional Avertising Campaign
AWI Waseet launched its first regional Advertising Campaign in9 TVC: 20 sec ads with three Radio ads: recorded in 5 countries. versions each focusing on a different accents to be 4 category. The production is suitable for each market. June 2007 | Issue N.3 The campaign unified the messages of waseet in various based on 3D animations The radio ads featured markets to communicate one slogan, and therefore and settings created to add one general 30 sec spot, underline the regional identity of waseet as one publication a sense of humor to the and 3 others of 15 sec localized in 24 markets. TV concept. duration. The radio ads are straightforward, concise, The campaign’s slogan “we list it, you choose 3 actors were chosen and within the same it” characterizes Waseet as a creator of choice in terms carefully with suitable humoristic frame. of classified ads, and highlights the usage of waseet as a looks, and features to reference guide to buy or sell any items within three main match the context of the categories: Jobs, Cars, Real Estate. ad. The closing frames mentioned clearly both The campaign also communicates the actual number of Waseet and Waseela. classifieds published on a weekly basis, identifying the real strength of waseet as a regional Market leader.
The campaign used a funny and attractive approach, based on the slang Arabic and English spoken expressions about jobs, real estate and cars.
Qatar
Lebanon
Sudan AWI 5 June 2007 | Issue N.3
UAE
Eygpt
KSA
Kuwait
Bahrain HR Department
The HR Department at AWI started the implementation of As for the main features the new Human Resources Information System, which will set of this HRIS, in addition and unify the Companies General Parameters including: to the main Personnel & Companys’ main details. Administration functions, Definition of both analytical and general accounting analysis and HR: DEPARTMENTS information. Skills Management. Unified HR Coding and Terminology. Training Management. 6 Unify HR policy and practice all over linked operations. Career Planning. June 2007 | Issue N.3 Definition of the company’s organizational chart. Performance Evaluation.
The system will link the branches to the head office, where Before end of the year management can see all the information live, from the 2007, the system will be branches, which would help in analyzing data and taking implemented in all Waseet/ manpower decision in an easier and faster way. Waseela operations.
HR SOP As for the scope of this SOP, Personnel records - Training in supervisory/ In the first quarter of 2007, it encompasses: official employee records management AWI launched the new HR Personnel policy, maintenance, processing development, and job skills SOP, the SOP will be: interpretation and integration of personnel actions and commonly needed (but not A system of internal controls. of Waseet personnel performance evaluations, technical job skills training). Criteria for decisions regulations, and trends. and employment Grievance and appeal on appropriate Human Job postings and verification. resolution but not Resources treatment. recruitment assistance. Statistical reporting: representation of managers Direction and guidance in Layoff, separation and turnover, sick leave or employee. connection with processes reemployment consultation. usage, Equal Employment Design and maintenance and procedures that must Payroll and compensation Opportunity (EEO) of employee evaluation be uniform throughout all plan maintenance. demographics, employee and work performance our operations. statistical abstract, etc. standards. Commercial Department
In January 2007, during the Waseet convention, the 1. Maged Saad from Cairo branch with a 107% Q1 Sales Achievement vs. Target! Commercial Department launched the WASEET SALES 2. Bassel Domit from Kuwait branch with a 101% Q1 Sales Achievement vs. Target! MANAGER BAHRAIN FORMULA ONE CONTEST to evaluate the performance of the Waseet sales team in the first quarter of The winners the year, and reward the best achievers. Two winners were took part of the selected based on the best Sales Achievement Vs Target Bahrain Grand for Quarter 1. The three winners accomplished the sales Prix experience target within the 1st quarter and therefore deserved to be and enjoyed 3 rewarded! days of speed,
thrill, fun, and partying!! All expenses paid by Bassel Doumit and Maged Saad The 2 winners with Raymond Kanaan ,Fadi AWI. Harfoush and Roland Khoury Operations Development Department
Another Department, Another Challenge A new department is born at the AWI Head Quarter. The Operations Development The department’s objectives Department is now established to startup and launch any new corporate operation. for 2007 are challenging. It The new department has a long list of new operations until 2011, with an average of 8 new includes opening of Waseet operations a year. Al’Jahra in Kuwait, Waseet Southern Lebanon, Waseet DEPARTMENTS This entity’s job starts by identifying new potential markets for Waseet, surveying and getting AlSaiid in Egypt, Waseet acknowledged with the market place, studying operational and financial feasibility of Moscow, Waseet RAK in 7 the probable new operations, having the new projects approved by Board of Directors, UAE, Waseet Nicosia in June 2007 | Issue N.3 and finally, launching and managing the pre-opening procedures until issue 5 of the new Cyprus and finally Waseet branch. Istanbul in Turkey; All are corporate branches. The Operations development is lead by Maher Nassar who paved his path in Waseet since 1999, assisted by Lieziel Gante who’s responsible for data collection & analysis supporting Maher and his team will not succeed in their mission if not the build up of the new operations. By end 2007, a group of talented fresh graduate people supported by all GM, EM and AWI department Heads who will join to guarantee the successful launch of multiple Waseet Corporate Operations. will be playing major roles in the opening procedures and mature periods same as at any active operation.
Looking forward to partner together for perfection!! Production Department
In alignment with the Waseet regional approach to Projects on the run: standardize the look and international publication The new design of the All the Waseet Stationery standards, the production department has worked on residential bags has been were finalized to fit within unifying the size of the KSA, Qatar, UAE, Lebanon, and Syria rolled out. The purpose of the the new identity, as well as Waseet editions to 29 x 35 cm. bag is to protect the Waseet produced, and dispatched publication from being to all markets. As part of the continuous strategy of improving the damaged by any external waseet quality standards, the production department, factors, and to avoid being Roy Abboud has joined the in coordination with the marketing department, will be placed on the floor, in addition production department, developing a workshop to the production teams of Waseet to presenting Waseet to the as assistant production اﺑﻮ ﻇﺒﻲ Abu Dhabi 02-6411111 02-6411111 .manager دﺑﻲ و ا�ﻣﺎرات اﻟﺸﻤﺎﻟﻴﺔ from all branches, whereby the key objectives and points readers in a decent way. It will Dubai & Northern Emirates 04-6052222 04-6052222 will be as follows: also give an opportunity to the advertisers to brand the bag, and use it for product sampling. Identifying the main production criteria for developing our publication in terms of type of printing, paper quality, The VIP Bag underwent a colors… facelift, and a new layout Highlighting the brand manual guidelines and assessing any was created to go with the adequate modifications new Waseet identity. The Enhancing on the ‘look’ of the publication and usage of the bag is limited advertisements artwork to a VIP list of people who Understanding the ‘fillers’ usage and best way of receive Waseet in a weekly implementation basis, under their personal Improving on the overall skills of the production team name and address. Marketing Department
Marketing department has turned on its engine, this time to its highest speed to expand its activities, and meet the increasing demand of the various branches. Wael Steitie is the New Marketing Manager of AWI, taking in charge big tasks and spreading his responsibilities in nine DEPARTMENTS markets. 8 Wael comes from an FMCG background, supported by a five year experience in June 2007 | Issue N.3 the advertising field; he is theperfect candidate to handle his position at AWI. The Agenda of the Marketing Department includes many “emergency tasks” and “pending projects” to be executed, ASAP!!
POS Projects: Waseet New Stand:
Classifiedsare the core essence and the key business As part of the POS projects, but running separately, a driver of Waseet as a publication and by expanding our partnership with different types of POS, Waseet will be able new Waseet stand is being produced. The stand will be to build proximity with our readers/customers and create Sales Kit: interactive convenience with the classified ads. located in major POS and strategic POD’s in all Waseet
1. Set up a well defined list of POS categories and identify A unifiedSales kit will be put markets, and it will serve as a pick up point for the weekly respective partnership approach for each one of these together and distributed to categories all branches to unify the edition, and a branding tool. 2. Create and dispatch efficiently the POS material as to sales team communication guarantee a successful “pathway influence” with clients and agencies. The stand is expected to be in use as of June 2007. 3. Initiate incentive based programs and promotions in The Sales Kit will contain alliance with the POS common information about various Waseet services, The project is in progress and a full manual will be created categories, and market to support the implementation within the branches. This will specific information about ensure standardization and easier implementation. the circulation structure, and various rate cards to Tactical promotions: the 27 editions. Franchise Department The Focus of the Marketing Department is highly directed to give the classified ads a good boost! Regional привет promotional activities will be put into action to endorse Waseet has signed the Franchise agreement to open a the various classified sections, and the upgrading options. franchise in Moscow, Russia. In January 2007, Waseet was In the coming quarter, various joint promotions with approached by a Russian investor, Mr. Ernest Mayshev. After leading in depths market studies, and after frequent well established brands will be launched in KSA, Syria, visits to Moscow, the two parties came to a mutual Bahrain, and Khartoum. The tactical promotions will be agreement. The Franchise agreement was signed in May, to communicated through various ATLs and BTLs channels to open a Waseet Operation in Moscow. create the right impact. Find all the details in our next issue!! Circulation Department We’re almost there!
YES, we’re almost there. This is our vocation which we started shaping a while ago, and now it is becoming a fact.
We were a “Distribution dept.” for a long period although our objectives were building Waseet readership with the least possible number of copies. By that time, our systems were still under construction & growing, so we didn’t enjoy the privileges of “Circulation” title. Today, we are proud to announce that our dept. is transformed officially to Circulation by name, by role & responsibilities. DEPARTMENTS
What’s the difference between Distribution & Circulation? 9 “A Distribution dept. is the “delivery hand” while a Circulation dept. plans Where, When, How & How much June 2007 | Issue N.3 “A Print Distribution dept. delivers copies, while a Print Circulation dept. distributes contents” “A Print Distribution dept. distributes, while a Print Circulation Dept. creates Readership”
Moving into the next level introduced a set of new concepts that were not that obvious to us, like Geo-Marketing, Geographic Information Systems, Direct Mailing, Research & Statistics, Quality Control and data banking & mining.
GEO-MARKETING stands for the use of geographical information QUALITY Control Finally, all these changes system in companies in order to physically analyze questions relevant to is providing Waseet were supported by the marketing, sales, coverage and service issues. Circulation Team with heads of circulation macro & micro analysis departments from all the Company-owned data as well as population, economic and potential data are analyzed focusing on weaknesses branches, who have gained by means of digital maps. Customer analysis, market analysis, location and territory analysis & switching them into enough experience, and are typical areas where geo marketing is used. Apart from that, there are many other areas competent strengths. have shown dedication and like the planning of fare zones and delivery zones, distribution areas of means of advertising eagerness to improve the or the analysis of regional statistics. Further, geo marketing tools serve a clear presentation of Computerized systems department. data and therefore are excellent tools for graphic business reports. & mechanisms were established to ensure For you all dear Circulation The Waseet Circulation team now masters the Direct Mailing whether in planning or in standardization and quality Team, a deep appreciation. operating Mass, Selective, Addressed & Events mailing solutions. The circulation team is results. From now on, our now able to operate multiple deals a day and tons & millions of flyers a week: a great IT Solution is scheduling achievement clusters audit, analyzing & especially when it filtering claims, following comes to Dubai, up closing claims on Riyadh, Jeddah & time & finally informing Kuwait operations. the Circulation Manager about late Claims through We were able to automatic sms. transform our tasks from experimental activity to a proven know-how based on statistics, research and market feedback. No more decisions based on experience or based on assumptions; statistics are now our main tools to decide for our main steps to do on field, covering a sub-region or not, decreasing or increasing circulation in some regions, identifying pools of consumptions and measuring advertisers’ Maher Nassar - AWI feedback, measuring people’s interaction with Waseet and calculating our penetration Operations & Development growth & single copy reach and many others… & Circulation Manager Waseela Al Ihsaa & Tabouk
Waseela expands in Saudi Arabia is a significant Tareq Fahd. General Waseela Ihsa is the 8th Saudi Arabia with a part of the AWI expansion Manager, Waseela. KSA publication in the Kingdom, new office opening strategy in the Middle East, commented, “Our decision raising the total publications in Ihsaa especially considering to expand came following to 27 in the region. In the economy of KSA ongoing research and January 2007, Waseela CLASSIFIED It’s a remarkable the largest in the region. study of the requirements Tabouk was launched with a achievement of record We are confident that of the Saudi market, circulation of 80,000 copies 10 growth in the region, AWI by establishing a new specifically in terms of weekly, and gained a good June 2007 | Issue N.3 has recently launched integrated office in Ihsaa, branch numbers and the reputation from the widely Waseela in Ehsaa, its Waseela will contribute to services provided. This step spread brand name in KSA. eighth branch in Saudi the record development forms part our expansion Arabia. of the Saudi market and strategy and is in response service its clients in the to the local demands for Kingdom directly and more service providers. This event effectively. is considered to be a new achievement in the AWI records.”
Waseet North Lebanon Ishaa Tabouk
Welcome Waseet North Lebanon
Waseet North Lebanon businesses in the area. has a mature joined the Waseet According to Raymond business expanding network in Kanaan, Country Manager market. January 2007. The project of Waseet Lebanon, the Advertisers was explored a year ago, initiation to issue an edition are eager to and a full market study to cover Tripoli and northern increase their covering the northern region Lebanon was crucial, due advertising expenses, as 50 part timers, managed by of Lebanon revealed the to a high demand for local the demand is growing”. Nabil Tokko, and reporting need for a Waseet branch advertising mediums. “Tripoli Waseet North Lebanon to Waseet Beirut. to cater to the various is a fast growing city, and employs 17 full timers and North Lebanon Waseet Kuwait
Waseet Kuwait kicked off a promotion to boost its various classified sections by rewarding the classified advertisers with free Internet access. Every classified ad NEWBIES in Waseet Kuwait will be exchanged for one internet 11 card, allowing 15 hours on June 2007 | Issue N.3 free Internet usage.
Waseet Dubai
1. Waseet Dubai took part of the yearly musical event, the Circulation news: Production news: Dubai International Jazz Festival. The event gathered some New circulation lines have An Event calendar of the finest jazz musicians and attracted more than 10,000 been established for both was introduced to the attendees over 3 days. The event was held in Media City. Dubai publications, to widen English publication, HR news: the coverage of Waseet informing readers of Waseet training program 2. Hassle free, Pay by sms!! Now you can book a classified in Dubai and northern events, exhibitions, art was launched among the ad in Waseet Dubai (Arabic and classified English) and pay Emirates. performances, concerts employees. Two employees by sms by texting to a 4 digit number. Distribution of the English and upcoming activities in were selected to attend The new payment method was introduced to simply make Edition shifted from Tuesday Dubai. Thus extending the courses to develop their skills life easier & Wednesday to Saturday lifecycle of the publication and improve their execution and Sunday. to the whole week. skills. Sales news: Waseet Dubai activated Hani El Baba – Sales A special Mothers’ day supplement was issued in March, a special distribution Cine Star section was Representative, was giving the opportunity to many advertisers to target the operation in Souk Madinat also added to the English promoted to Sales mothers on this special occasion. Jumeirah over two Publication, informing Supervisor New record has been reached for issue 276, with sales consecutive weekends. the readers of the full Cine Star Sayed Ibrahim – Sales reaching 400,000 AED Waseet distributors were fully movies’ schedule in the UAE Representative, was The Sales team of both Waseet Arabic and English are now dressed in their Uniforms, promoted to Sales under the supervision of one Sales Manager, Talal Mustapha. and created a good impact Supervisor Talal joined the Waseet team three years ago, and has by promoting the waseet achieved substantial results. publication inserted in the residential bags to the Souk Visitors.
Waseet Dubai team distributing in Madinat Jumeirah Waseet Abu Dhabi
Waseet Abu Dhabi launched the first Waseet Real Estate supplement, a free monthly publication of 20 pages, specialized in all the real estate projects in Abu Dhabi. The first run was of 35,000 copies directed to VIPs and distributed through the TMM team. The supplement follows the latest NEWBIES development projects in the city, and features interviews with some of the leading figures in the Real Estate business, 12 discussing the major commercial and residential projects initiated in Abu Dhabi. June 2007 | Issue N.3
Waseet Abu Dhabi launched a tactical campaign to push the classified ads, and to introduce the new rates. The promotion announced three monthly draws to win three Kia Picatta 2007. Upon placing a classified ad, the customer receives draw entry, and a double chance upon upgrading his/her classified ad. The promotion was launched beginning of April using outdoor and print channels in Abu Dhabi, and it attracted more than 5,000 entries on the first draw. The first winner was announced on April 25th: Mr.Fathi Hssan Naim who booked a classified ad. Mr. Naim is a regular Waseet client and was enthusiastic to win the Kia Picatta.
The remaining two draws are scheduled on end of May, and June, and the winners will be Waseet Classified Campaign in Abu Dhabi announced in Waseet.
Cine Star Promotion
Waseet Dubai signed a deal with Cine Star the biggest Cinema theaters in the UAE to exchange marketing services.
A fully branded Waseet booth was installed at the Cine star location, Mall of Emirates, Marina Mall, and Dubai City Center over a one month period during which Waseet will promote its Dubai and Abu Dhabi publications, distributing flyers, giving out promotional items, and answering any queries about the Waseet services. A trained promoter was constantly present at the stand to ensure the success of the promotion.
In return, Cine Star’s schedule will be featured in the Waseet English edition on a weekly basis for readers to check out the latest movie releases and timings, in addition to occasional offers from Cine Star exclusively to Waseet readers. Marina Mall, Abu Dhabi City Center, Dubai Waseet Beirut
New Location: Mabrouk el nakleh lal Waseet!! Waseet Beirut moved its offices to a new location in Sin El fil. NEWBIES 13 Sales: Annual The Sales department of dinner June 2007 | Issue N.3 Waseet Beirut branch had closed at 100% from overall March target, and the Sales Annual department of Waseet meeting North branch had closed over 92% for the issue no 532.
For these two occasions, the two teams were invited to a dinner and karaoke night, to celebrate and to get to know each other better outside the work environment especially between the two branches. Mothers Human resource: day Waseet management decided to celebrate Dinner & mother’s day by giving a karaoke tribute to the precious mothers and wives of all the Waseet employees by offering symbolic gifts through the Waseet Circulation team.
Joe Issa was appointed as North a Country Sales Manager lebanon for Waseet Beirut. Issa was branch the Executive Manager of Waseet Manama. Name: Walid A. Ghandour New Identity Age: 34 Position: Executive Manager – Qatar Education: MS degree in Name: Wael Steitie Marketing & Communications Age: 32 from ESCP – EAP (Paris); MBA Position: Marketing from “ESA” (Beirut); a BA Manager - AWI degree in Economics from NEWBIES Education: B.S - emphasis the “AUB” and a BS in Business Marketing (LAU) Admin. from the “LAU”. 14 Previous work experience: Previous work experience: June 2007 | Issue N.3 1999-2001: Dunes Graphic - Account manager “Saatchi& Saatchi” and “L&R design (Pepsi account- Communications”, regional) - Marketing & Sales Manager with “Lindustry” (3M authorized 2001: Account Manager – converter and distributor), Publicis Graphics - Assistant General Manager at Chamber of Commerce & 2002 – 2006: Food & Drug Corporation (F.D.C.) - Brand Manager Industry of Beirut. then promoted to position of Regional Development Manager - Part-time professor in the Faculty of Economic Sciences at Hobbies: Sports, and Movies Saint-Joseph University (USJ) since 4 years; What made you join AWI: the prospects, potential and Hobbies: sports mainly swimming and body fitness, reading, subsequent challenges of the Waseet Operations chill music, and collecting rare items Your motto in life: Stay positive - things will definitely go your way What made you join AWI: the great opportunity for professional growth with a promising company that succeeded to be known in a short period of time, and in all the places it started its operation, so this is the right place for building a career. Name: Hayan Hamzeh Any funny incidents since you joined in: Nothing funny till now Age: 39 except that I found out some old and very qualified friends of Position: Executive Manager mine coming from different professional sectors, happen to be Sudan Branch my colleagues. Still waiting for the opportunity to see them! Education: MBA Your motto in life: Face a challenge; all you need is effort and (Management & Int’l discipline! Relations) Previous Work Experience: Admin. Assistant (for the UN) Name: Philippe Khoury 4 years Age: 30 Finance Assistant (for the Position: Agency Sales Manager UN) 4 years Education: BS Business Admin Regional Program Coordinator (for the IPPF) one year Previous work experience: 121 Chief of University Secretariat (UoK) one year Interactive Beirut (managing Trainer/instructor (for the Management & Marketing Center) partner) one year Hobbies: Tennis, Snowboard Hobbies: Playing guitar & flute, and planting trees What made you join AWI: Why made you join the Waseet team: AWI is one of the most Opportunity to make a famous multinational corporations in the Arab World where I difference in a fast growing can learn and contribute for more success Company Your motto in life: Great achievements start with well Any funny incidents since you joined in: preparation. Let it be. I got married Motto in life: Brain Sells Guinness World Records
In 2006, AlWaseet International signed a partnership contract with the Guinness World Records to obtain the exclusive right to publish, distribute and market the Guinness World Records Book Arabic Edition, and certify the NEWBIES record breaking attempts in the MENA. 15 In the new 2007/08 contract AWI also obtained the regional June 2007 | Issue N.3 license for GWR TV, one of the best-loved factual entertainment TV franchises around the globe as well as product and branding licensing. هل تريد ادراج Record attempts are ‘news’ and ا�سمك يف GWR have a number of plans for املو�سوعة؟ the year including the launch of the annual hardcover edition of the يف حال كنت ترغب يف book, Guinness World Records 2008 حتطيم او ت�سجيل رقم Arabic), in late September. The) قيا�سي نرجو منك االت�صال book launch will be supported with باي فرع للو�سيط! an integrated marketing campaign to maximize consumer awareness of the new edition and drive book sales. A worldwide celebration of the popular “Guinness World Records Day” is also planned for November 8th.
From January 2007 till May Guinness Arabic World Records has been tremendously active in various Arab countries! GWR is a concept built around people. It recognizes great personal achievement, pride and self esteem. For some, it represents a call for personal action, whilst to others it is an unlimited source of inspiration!! Here are some of the 2008 records breaking achievements that were registered through the Guinness Arabic world Records: Fast News
Waseela KSA has AWI took part of the converted to the new GEMAS awards tabloid size of 29x35 cm. in Dubai, the event that The KSA team initiated a awarded some of the best study to reveal the most advertising campaigns on ENTERTAINMENT frequently used adv spaces both local, and regional in the past few years, and levels. 16 accordingly, a new rate Waseet sponsored the June 2007 | Issue N.3 card was introduced to the winning category of the advertisers to provide them best use of print. At GMAS Awards with better results.
Food for the thought!!
Manage Better
“You will never get the best from employees by trying to build a fire “Good underneath them – you’ve got to build a fire within them” ob Nelson management is
not what happens “If you always do what you’ve always when you are done, you’ll always get what you’ve always got.” “To any there, but what Mike Ferry, President, the Mike Ferry Organization organizational happens when you problem first ask: ‘What is the are not there.” “The most solution?’ Then Ken Blanchard, motivating thing ask, ‘what can be one person can do for another is to done?’” Management Consultant listen” Peter F. Drucker, Roy Moody, President, Roy Moody & Associates Management Consultant Read a book
There’s No Such Thing As “Business” Ethics: There’s Only One Rule For Making Decisions by John C. Maxwell, Author
The author uses his friendly baritone voice and moral groundedness to offer a classic lesson: Morality at work is ENTERTAINMENT no different from morality anywhere else, if you base your 17 actions on the Platinum Rule, which is to treat others BETTER than you want to be treated yourself.. His generous spirit June 2007 | Issue N.3 and security with himself open the ear and heart to an audio lesson that should never go out of fashion.
One Night @ The call centre
Is a gripping story and one would like to finish it off in one reading. Start is a bit unconventional and there are surprises all the way through. The book takes you through the journey into the minds of different characters. Author has make sure that there is not a boring moment throughout the book
Surf the net
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thousand words – so what if you could collect
a group of images that summed up how you feel and what you like about each
area of your life? This, in a very simply form is what Imagini is helping people to do – we call it discovering your visualDNA www.imagini.net Record Brakers in Waseet
Waseet Abu Dhabi and
ENTERTAINMENT Kuwait scored a great 18 achievement in June after June 2007 | Issue N.3 issuing their biggest
edition, with 72 full pages!
Mabrouk for both 72 pages Abu Dhabi 72 pages Kuwait branches!!!
Games
Find the 8 differences Newsletter Team Noura Kiwan Nada Barakat-Diab
Printing Press The Printers
Contributors Maher Nassar (AWI - UAE) Bassil Doumit (Kuwait) Jocelyne Whebe (Lebanon) FOLLOW OUR RED LINE... and more togo... Ihsaa North Lebanon Tabouk Al Madina Abah Al Jazira Al Qasim Dammam Jeddah Riyadh Cairo Khartoum Alexandria Delta Homs Hamah Lattakia Aleppo Damascus Doha Al-Manama Dubai Abu Dhabi Beirut Kuwait