Downtown Strategic Development Plan
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Downtown Strategic Development Plan LOVELAND, OHIO 29 MAY 2019 Prepared for: Dear Reader, Letter from project leadership (Mayor, Dave, Tim, etc) City of Loveland, Ohio 120 West Loveland Avenue Loveland, Ohio 45140 513-683-0150 lovelandoh.gov Prepared by: Sincerely, YARD & COMPANY in collaboration with: Name Name Title Title BOOKS BOOK 1: LOOK BOOK Each Book has a particular function depending on need and audience. The Look Book is your pitch deck to land a partner or financing. Site + Context is for when you need to see the discussion and research logic behind The Plan. The Action Plan unpacks what development partners do in the first three BOOK 2: DISCOVERY years and how that builds in five and ten year time horizons. It also contains a link to a live Work Plan to track progress. The Technical Appendix provides the supportive studies and BOOK 3: STRATEGY presentations that correspond to the overall plan. BOOK 4: TECHNICAL APPENDIX DRAFT 190529 [ DOWNTOWN STRATEGIC DEVELOPMENT PLAN ] DRAFT 190529 Our Story The City of Loveland, Ohio has crafted a Downtown Strategic Development Plan to inform and shape investments over the next several years. It recognizes that people who raised their families here and those just now coming to start ones can settle down in Loveland without settling. Loveland’s renowned trail and traditional village form make Downtown walkable but it can be even more so through placemaking, rich experiences and best-in-class hospitality. Now is the time for Loveland to boldly enter its next generation of growth as an authentic, thriving town center of life and activity. see more: lovelandoh.gov DRAFT 190529 It’s all about Community We uncovered something through building our growth strategy that was hiding in plain site: Loveland is all about community. When it comes to our future, we will look at every design, proposal and program through a lens of strengthening, diversifying and celebrating both our new and old local residents, families, businesses and traditions. DRAFT 190529 DAYTON, OHIO [50 MILES] COLUMBUS, OHIO [90 MILES] Location 22 Loveland is the Cincinnati region’s premier river and trail town, located just fifteen miles from Downtown and Uptown Cincinnati. Downtown Loveland has unparalleled access to the historic Little Miami River and Little Miami Scenic Bike Trail. It has 60,000 people that live within a 75 1 0 5 M ten minutes’ drive and has close proximity to Interstates M IL IL E E S 71 S 71 and 275. LOVELAND BLUE ASH Road deira MONTGOMERY Ma land GOSHEN Love 126 m ia i M Little R i RIDE AND PLAY ON OVER v e KENWOOD r MADEIRA MILFORD 275 562 74 100 miles Uptown MARIEMONT CINCINNATI OF TRAIL AND RIVER OHIO Downtown LUNKEN O MT. CARMEL h io AIRPORT R RIGHT OUT YOUR FRONT iv e r KENTUCKY CVG AIRPORT 471 DOOR [35 MILES] DRAFT 190529 In Loveland, YOU CAN SETTLE WE GO IN FEET WE PROVIDE AN YOU CAN SPEND THE DOWN WITHOUT FIRST UNMATCHED DAY OR STAY THE SETTLING EXPERIENCE NIGHT DRAFT 190529 The Strategy Loveland is set to become a better version of itself. Our strategy focuses first on tweaking how we’ve done things in the past and testing new ideas before going big. We’re going to make smart small bets that will have a big impact and go on to shape larger, more ambitious growth built on the fundamentals that got us here. Most importantly, we are going to build this together and want you to be part of it. DRAFT 190529 Loveland today N 11 12 7 10 3 2 12 1 9 4 13 6 14 8 5 1 CITY HALL 8 LOVELAND STAGE CO. 2 LITTLE MIAMI SCENIC TR. 9 E. LOVELAND NATURE PR. 3 TANO’S + BISHOPS QRTR. 10 WEST LOVELAND 4 LOVELAND CANOE & KAYAK 11 POST OFFICE 5 EADS FENCE 12 TUFTS SCHILDMEYER 6 LOVELAND STATION 13 FIRE STATION 7 NISBET PARK 14 LINDA COX PARKING LOT 2 3 10 DRAFT 190529 The first 36 months N 1 2 4 5 3 8 7 5 6 9 Lay the groundwork for growth through pilot projects + smart small initiatives 1 TOWN HOUSES 6 OVERFLOW PARKING 2 W. LOVELAND AVE PILOT 7 MID-BLOCK CROSSING 3 THE “LANDING” 8 HARRISON CONNECTION 4 SWIM HOLE 9 DESIGN GUIDELINES 5 TRAILSIDE FACILITIES 10 LAUNCH A “DOWNTOWN LOVELAND, INC.” 2 3 4 DRAFT 190529 Years 3 to 5 N 1 5 4 2 3 7 6 Investments That Shape Bolder Initiatives 1 WEST LOVELAND AVENUE 5 REDEVELOP RIVERFRONT 2 NEW DRIVE CONNECTION 6 REDEVELOP EADS 3 IMPROVE KARL BROWN 7 ACTIVATE TOWN GREEN 4 REDEVELOP CITY HALL 8 OPEN BOUTIQUE HOTEL 1 4 6 DRAFT 190529 Years 5 to 10 N 1 3 2 4 Informed Infrastructure Changes 1 RECONFIGURE INTERSECTION 2 EXTEND RAILROAD AVENUE TO BROADWAY STREET 3 DEVELOP PARCELS 4 CONFIRM SQUARE ABOUT FEASIBILITY 2 3 4 DRAFT 190529 Putting it all together N TRAILSIDE THE RIVERSIDE RAILROAD DEVELOPMENT LANDING DEVELOPMENT AVENUE DRAFT 190529 Key places Loveland is already memorable. We expect that what we build adds even more distinct places to what we have today. In the years ahead, there exist a number of sites that, through investment, can meaningfully contribute to our city’s fabric. This new development should reflect not only the scale and street life that are synonymous with our best places, but add to the richness, quality and vitality of everything that is Loveland. DRAFT 190529 The Landing DRAFT 190529 The Landing DRAFT 190529 Railroad Avenue DRAFT 190529 Loveland Trailside DRAFT 190529 Build with us City of Loveland, Ohio 120 West Loveland Avenue Loveland, Ohio 45140 513-683-0150 lovelandoh.gov Discovery In this Book Introduction 2 The Process 3 Welcome To Downtown Loveland 4 The Discovery Process 8 The Job to be Done 16 DRAFT 190529 INTRODUCTION The City of Loveland is conducting a strategic development planning process for its Downtown. This work uncover ed what physical and programmatic investments should be made to improve Downtown and help shape what new development should look like over the next 3-5 years and beyond. To assist with the preparation of the plan, the City has engaged the urban growth firm YARD and Company. Loveland’s recent rise in development interest and invest- ment has highlighted a need for both an updated city-wide Comprehensive Plan and a new growth strategy for Down- town. As such, the City of Loveland has commissioned both an update to the broader Comprehensive Plan and the creation of a new Downtown Strategic Development Plan. Over the next few months the Downtown Plan will be com- pleted and that will lead directly into the Comprehensive Plan update process. The Downtown Strategic Development Plan engaged the community around what growth might look like. This effort desires to ensure that growth is reflective of the city’s his- tory and culture and broadens its economic vitality and potential as a regional draw for new residents, business owners and visitors. The strategy includes a ten year vision, five year investment strategy and a 36-month demand and supply Work Plan grounded in market reality and coupled with clear steps towards positive change. The purpose of this section is to summarize and distill what was learned in the initial, Discovery phase of the project and how that knowledge shapes thinking and recommen- dations for Downtown Loveland moving forward. The fol- lowing pages include an overview of the engagement and discovery effort and the primary themes that emerged to inform the ultimate recommendations. DOWNTOWN STRATEGIC DEVELOPMENT PLAN LOVELAND, OHIO DISCOVERY 2 DRAFT 190529 THE PROCESS The approach to both the Downtown Strategic Plan and the Comprehensive Plan is a coordinated, collaborative and integrated technical effort that require a range of profes- sional services. The team consists of engineers, planners, designers and architects. The Downtown Strategic Devel- opment Plan is being led by YARD & Company with the assistance of McBride Dale Clarion and TEC Engineering. The primary phases of the project are as follows: Discovery December 2018 - January 2019 Exploring options and testing ideas February - March Deciding and doing April - May CITY OF LOVELAND, OHIO CLIENT/PROJECT MANAGEMENT Dave Kennedy and Tom Smith ACTION COMMITTEE STAKEHOLDERS/PUBLIC YARD & COMPANY PROJECT LEAD/URBAN DESIGN/DEVELOPMENT STRATEGY Joe Nickol Kevin Wright McBRIDE DALE CLARION TEC ENGINEERING COMPREHENSIVE PLANNING CIVIL ENGINEERING Elizabeth Fields Ed Williams Greg Dale Dylan Osborn The January 14 walking tour DOWNTOWN STRATEGIC DEVELOPMENT PLAN LOVELAND, OHIO DISCOVERY 3 DRAFT 190529 WELCOME TO DOWNTOWN LOVELAND Loveland is a city of approximately 13,000 residents just northeast of Cincinnati. It’s a place with a strong sense of community and history, with walkable amenities throughout its historic Downtown. Downtown has always been the central gathering spot for the community and, in recent years, that has become even more apparent as new residents, business owners, visitors and developers have become drawn to the lifestyle the district has to offer. Once a busy railroad hub, Downtown is now the premiere stop along the Little Miami Trail and home to one of the most popular canoe liveries along the Little Miami River. These recreational amenities, coupled with vibrant green space, regular community events, eclectic mixed-use buildings, a diverse set of outdoor dining spaces and good schools, make Loveland one of the most livable communities in the Cincinnati region. Loveland is a destination for those who want a quiet yet active lifestyle that provides everything you need within walking or biking distance. The Little Miami Scenic Trail in Downtown Loveland DOWNTOWN STRATEGIC DEVELOPMENT PLAN LOVELAND, OHIO DISCOVERY 4 DRAFT 190529 Location + Access COLUMBUS, OHIO Loveland, Ohio, is approxi- [90 MILES] DAYTON, OHIO mately 20 miles northeast [50 MILES] of Cincinnati just outside the Interstate 275 loop.