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Chris Green Our Tourism Superstar news Issue 30 www.oxfordshirecotswolds.org September Chris Green our Tourism Superstar Chris Green, a bird keeper who delights and amuses For Dream Night at the zoo (an evening for sick and thousands of visitors every year at Cotswold disabled children) he even dressed in a penguin onesie Wildlife Park with animated talks about penguins, much to the delight of the children!” was announced as the 2014 Tourism Superstar at the Oxfordshire Cotswolds Summer Networking It was the second Tourism Superstar award organised Event, hosted by Eynsham Hall and attended by by the Oxfordshire Cotswolds team in conjunction representatives from around 100 local tourism with VisitEngland and the Witney Gazette. businesses. Chris was presented Chris was his award by James chosen by public Berresford, Chief vote from a Executive of shortlist of five VisitEngland, who nominees put said: “ forward for the The Oxfordshire award by Cotswolds Tourism employers or Superstar Awards are colleagues in a terrific example of recognition of the District coming their together at the local outstanding level to celebrate customer brilliant innovation and service within customer care of the the tourism highest standard. I sector. congratulate Chris Green on this He fittingly wore James Berresford presenting Chris Green with his award tremendous a penguin design achievement.” tie as he was declared the winner and said afterwards: “It was a complete surprise! When they called my name, I Chris will now be eligible for nomination to the 2015 was so shocked. The fact it was voted for by the public VisitEngland National Tourism Superstar Awards. means so much to me and I’d like to thank everyone for taking the time to vote Green! I love my job and to win this The other shortlisted candidates were: award for something I love doing means the world to me. It HotelCatherine Marray - The Macdonald Bear was a very proud day in my life.” Reza Kezami - Blenheim Palace Ingrid Allen - Cogges Colleague Anna Fletcher, who nominated him, said: Karen Flynn - Oxford Witney Four Pillars “His talks amuse, delight and inform the public about Hotel Cotswold Wildlife Park's Humboldt penguins and their Shaun Bowles, General Manager of Eynsham Hall, plight. said: “We are delighted to have hosted the Tourism Superstar Awards for a second year running and to have “He is often asked questions by the public and is always welcomed people to Eynsham Hall. The finalists are all happy to help. He's always there with a smile, happy to incredibly worthy and we extend our congratulations to chat to the public. Chris Green on his Summer Networking Event at Eynsham Hall www.oxfordshirecotswolds.org Great for Groups 2014 Earlier this month we attended the Great for Groups show in Manchester and were delighted to have Heythrop Park Resort as our stand partners. With research showing that the greatest concentration of group travel organisers are based in the South East and North West of England, Great for Groups gave us an opportunity to target this lucrative market Tracey Norcup of Heythrop Park Resort at Great for Groups and promote the Oxfordshire Cotswolds to a wider audience. The show aimed to showcase the very best attractions and destinations that the UK has to offer group travel organisers and tour operators. We were able to generate new sales leads, showcase our products and meet group travel organisers face-to-face and remind them why they should visit the Oxfordshire Cotswolds. Re-invigorating the Golden Route Traditionally the UK‟s „Golden Route‟ for Japanese tourists has been London, the Cotswolds, Stratford, the Lake District and Edinburgh. However over recent years numbers following the route have declined steadily. In order to try and reverse this decline, we having been working with VisitBritain and their Japanese partner, JTB Look World Vacations, one of the largest travel companies in Japan. As part of this co-ordinated effort we have been helping to organise a number of familiarisation visits for JTB staff, as well as Japanese media and buyers. The first visit, including a „Downton Abbey‟ tour guided by International Friends took place at the end of July, and another group visit has just taken place with the final group due to come over at the end of February next year. JTB staff and their guide for the Downton Abbey tour The first visits have certainly generated a good deal of Japanese „twitter‟ about the Oxfordshire Cotswolds and the JTB staff, who will be the ones actively selling the area in Japan but who had never previously visited the Cotswolds, have given us some very positive feedback. We look forward to a resurgence of Japanese visitors in due course – Downton Abbey, of which only the first series has been aired in Japan so far, is certainly proving a popular pull and with at least four more series to air in Japan should continue to do so for some time to come! www.oxfordshirecotswolds.org PR masterclass Rock The Cotswolds™ launched this summer to Following on from the success of her first PR showcase the creativity, venues, events, people and workshop, held in June, Catherine Warrilow, world-leading businesses that call the Cotswolds director of the Oxfordshire PR agency Seriously PR, has kindly agreed to host another FREE half day home. workshop for Oxfordshire Cotswold businesses. It seeks to prove that among the glorious rolling Seriously PR specialise in travel, tourism and leisure hills, picturesque stone walls and stunning chocolate- so the workshop will be especially beneficial if you box villages, there is a cool, colourful Cotswolds fall into these categories but will be relevant to all waiting to be discovered by a new generation. business sectors. Through a programme of annual events and the Catherine has over 10 years industry experience and will be able to answer all of your questions - she's showcasing of unique (and often hidden) venues, full of great ideas and really knows how to find the events and businesses, the team at Rock the newsworthy stories within your business. She'll give Cotswolds™ is trying to change perceptions and you tips specific to what you do and help you to feel open the eyes of people who think they already inspired and motivated to promote your business know what the Cotswolds offers. effectively. At the colourful launch event in July, 75 Rockers - a Topics covered will include: „Rocker‟ is a cool and unique business, person, event The differences between PR, marketing, or venue located in the Cotswolds - were advertising and social media announced, with 5 more being announced each How to prepare your business for PR The basic principles of PR to help you start communicating your news How to really understand your target market Finding your news story Getting your news into the press and on the radio Some really important do's and don'ts Monitoring your efforts and maximising your impact Christmas PR and getting local publicity for the festive season month since then. Booking is essential, as places are limited: contact The campaign has won widespread local business Chris Jackson to reserve a place. support and sponsorship with endorsement from Date: Wednesday 5 November dozens of well-known figures, TV celebrities, Time: 11am – 3pm (light lunch included) politicians (including Prime Minister David Cameron) Venue: West Oxfordshire District Council, and sports stars. Woodgreen Offices, Witney OX28 1NB Nominations for new Rockers are open all the time and The Rock the Cotswolds™ team is encouraging Oxfordshire Cotswolds businesses, events, venues, destinations or people to nominate themselves. To find out more, or to nominate yourself, visit www.rockthecotswolds.com www.oxfordshirecotswolds.org Group Travel Awards Cotswold Life Congratulations to Blenheim Palace who were named Best Historical House for Groups (and who Food and Drink were also shortlisted in the Best Group Dining Experience category) at this year‟s Group Travel Awards Awards. Over 550 guests, finalists and sponsors joined Cotswold Life to celebrate the 12th Cotswold Life Food & Drink Awards in July at an awards ceremony hosted by Adam Henson. The Cotswold Life Food and Drink Awards are designed to champion and highlight the good and the great from the region‟s food and drink industry, including local producers and suppliers, small farming businesses, chefs, restaurants, pubs and hoteliers. Our congratulations to Emily Watkins of The Kingham Plough, who was chosen as 2014 Cotswold Food Hero. Each year the readers of Group Travel Organiser magazine are asked to vote for who they think are the The Kingham Plough was also Highly best suppliers in more than 20 categories: from the pre- Commended in the Best Pub Restaurant visit information to where groups stay and the category. attractions they visit when they get there, every aspect of group travel is covered. Congratulations also to Jaffe & Neale of Chipping Norton, who were highly commended in the Local Tea/Coffee Shop category. The Old Swan and Minster Mill goes green The Old Swan and Minster Mill is going for green energy, installing an Archimedes screw to produce renewable energy. A “fish friendly” technology, the Archimedes Screw was selected for its low impact on the river‟s ecosystem and its efficient energy production. A fish pass will also be developed as part of the scheme to improve fish spawning grounds. Based on Archimedes‟ ancient screw pump design, the 2 by 5 metre screw is turned as water flows through it, activating the turbine Staff from the Old Swan and Minster Mill watch as the installation begins and harnessing up to 87 percent of the energy from the falling water. The technology enables the scheme to give a peak output of 10 kW and generate power of 48,000kwh/year.
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