Nash FM: Under the Hood “We Conducted Extensive Market Research and Considered Multiple Options,” Cumulus EVP/Co-COO John Dickey Tells Country Aircheck
January 22, 2013, Issue 329 Nash FM: Under The Hood “We conducted extensive market research and considered multiple options,” Cumulus EVP/Co-COO John Dickey tells Country Aircheck. “Opportunity for Country is different today given the explosive growth of the format and its wider appeal.” And that opportunity was a big part of the rationale behind flipping recently acquired WRXP/New York to Country, using the Nash FM 94.7 brand (Breaking News 1/21). Calls will John Dickey eventually be changed to WNSH. Launched yesterday (1/21), Nash FM is jockless and commercial-free with solid music and imaging for now (read further for analysis). “Talent will be announced Class Bottleneck: WMIL/Milwaukee hosts its Class of 2013 in a little bit,” Dickey says, adding that “exciting promotions crew Saturday (1/19). Pictured (l-r) are the station’s Kerry and marketing are planned starting in February.” Some Wolfe, Mercury’s Damon Moberly, Valory’s Shari Roth, Nashville labels have already been approached by Cumulus Mercury’s Charlie Dean, Thomas Rhett, Stoney Creek’s Jen Joe, Kasey Musgraves, BBR’s Dawn Ferris, Valory’s George about February performances in the market. Briner, Greg Bates, Dustin Lynch, Stoney Creek’s Heather As for expectations? “Listeners will ultimately define the Propper and Randy Houser. success of the station,” says Dickey, who declined to be specific about ratings or revenue goals. Asked whether he believes Nash-FM: Big And Growing? support from Country labels or artists will be ramped up now With Nash branding and content to be featured on all that the format is back in the nation’s No.
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