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The Future of Media Buying Is Here

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The Future of Media Buying Is Here Audience One The future of media buying is here. Welcome to your one-stop integrated robust intelligent strategic media-buying shop Connecting brands to 7.7+ million households 1 20+ million consumers 2 66+ million screens3 in the largest TV market That’s the power of the New York Interconnect (NYI), a joint venture between Altice USA, Charter & Comcast. Sources: 1. Nielsen January 2021 NY DMA HH Universe Estimate, includes broadband only homes 2. Claritas 360, 2020. 3. Leichtman Research Group: Emerging Video Services 2020 and Nielsen January 2021 NY DMA HH Universe Estimate, includes broadband only homes. HUDSON VALLEY MEET NYI WELCOME We help you CONNECTICUT target audiences PENNSYLVANIA on any screen or WESTCHESTER platform — at any time — for smart, powerful and effective campaigns. NEW JERSEY LONG ISLAND NYI AT-A-GLANCE: MASSAPEQUA TARGETING PLATFORM DATA Traditional TV, Addressable TV, OTT, Audience Proprietary TV viewing data STB VOD, Live Streaming & YouTube One and 1st & 3rd party data CONTENT EXCLUSIVE NEWS NETWORKS FOOTPRINT DMA 100+ cable� Most trusted hyper-local 70+ geographic New York: networks & providers networks, News 12 & NY1 zones �the #1 market THE POWER OF NEW YORK WELCOME Why New York? It’s the most New Yorkers New Yorkers New York is have the highest �are the biggest a diverse income spenders market They are 114% more likely to They have an effective New York is the #1 and #2 have a household income over buying income 28% higher market, respectively, for Black 2 3 powerful $250K vs. the total US.1 than the total US. and Hispanic TV households. market. Period. New York has New York New Yorkers more cable & has huge TV �are watching satellite homes coverage on every screen 81% of NY homes have cable, 96% of the households in the New Yorkers spend 50% of their satellite or telco, 11% more New York market have either linear time watching VOD, OTT, and live 5 6 than the �total US.4 TV or broadband-only service. streaming in an average week. Sources: 1. Scarborough USA+ 2020 Release 1 Revised 9-21-2020 Household Total (Jan 2019 – May 2020). Base A18+. Index based on NY DMA vs Total US. 2. Claritas 360. 2021. 3. Nielsen, 2020-2021 DMA Universe Estimates for TV Households 4. Nielsen 2019-2020 Total HH Universe Estimates. 5. Nielsen 2019-20 Universe Estimates, NY DMA. 96% = Traditional TV service + Broadband Only Households. Base: Total Households. 6. MRI July 2020 Cord Evolution Study – 2019 Doublebase Fusion, NY DMA, A18+ Q40b WE BRING YOU NEW YORK WELCOME We bring you New York. The on-demanders. The live streamers. The app users. The YouTubers. The traditionalists. All with one simple ad buy. NEW YORK IS #1 WELCOME New York is #1 AUTO ENTHUSIASTS FOODIES RX-ERS New Yorkers get New Yorkers New Yorkers� behind the wheel love to eat in 100 aren’t generic The NY DMA ranks #1 in �vehicle They are 89% more likely to have They are 17% more likely to registrations.1 used a restaurant delivery service prefer brand-named meds, like Grubhub and Uber Eats in the even if they cost more.2 past 30 days.2 WOMEN SHOPPERS MARKET TYCOONS DELIVERY ENTHUSIASTS New Yorkers are New Yorkers have New Yorkers prefer casual shoppers money to invest instant delivery They are 73% more likely to have They are 91% more likely to have a They are 119% more likely to have spent $500 or more on women’s net worth of over $2 million.2 used a grocery delivery service like casual clothing in the past year. 2 Instacart, Peapod, or Shipt in the past 30 days.2 HEALTH NUTS SHOP-TIL-YOU-DROPPERS TECHIES New Yorkers live a New Yorkers New Yorkers healthier lifestyle �buy, buy, buy are tech savvy They are 5% more likely to �follow They are 25% more likely �to have They are 21% more likely to have an exercise routine.2 spent $2,500 in online purchases advanced tech and are willing to in the past year.2 pay for top quality.2 Sources: 1. IHS Markit, NY DMA, 2020. New registrations only. 2. Scarborough USA+ 2020 Release 1 Revised 9-21-2020 Household Total (Jan 2019 – May 2020). Base A18+. Index based on NY DMA vs Total US THE (ONE-STOP) SECRET TO OUR SUCCESS WELCOME The (one-stop) secret to our success We arm advertisers with the most impactful ways to reach today's audiences — all in one single platform. ONLY NYI GIVES YOU: Team NYI The #1 The Best Market Content Around Don’t trust your ad buys to a robot; We offer an impressive Over 100 of the most-watched let our experienced media consultants footprint of over 7.7M networks on TV, spanning a diverse help build strategic media plans to households in the largest range of genres and audiences. ensure the highest possible ROI. advertising market. NEWS There’s no shortage of choices in New York, but New Yorkers always demand the best from everyone they do business with. Trusted Local In-Depth Premium News Sources Data Inventory That’s why NYI only works with the best. We take pride in aligning ourselves with the Two of the most-watched local news Our rich, proprietary data allows The most desirable spots top media and data partners, who not only complement each other perfectly, but who brands in one hyper-local solution:� for better precision targeting are yours for the taking. know how to work together to deliver the audiences our clients are looking for across News 12 and Spectrum News NY1. across the Audience One platform the market — all in one single platform. — down to the household level. THE FUTURE IS TV AUDIENCE ONE No matter what device or platform, TV content engages viewers, elicits emotions and builds trust between consumers and brands like no other medium can. The DID YOU KNOW... Future is TV Whether you're watching from your comfy couch, or catching last night's episode during your 6 hrs. 75% +2x brand lift morning commute, TV is all Adults 18+ watch TV accounts for 75% Brand favorability lift doubles around us and is the go-to almost 6 hours of total video viewing when combining Linear medium for information and of video daily1 for Adults 18+1 TV & OTT vs. OTT only2 entertainment. Sources: 1. VAB 1Q 2020 “Left to Your Own Devices.” 2. VAB 2018 “Living Together in Harmony.” AUDIENCE ONE Audience One: It’s all about impressions. NYI targets audiences whenever and wherever they're watching. Best of all, you can now benefit from our Data and Attribution insights across the platform. NYI’s Audience One platform reaches NY consumers beyond traditional TV + TV+ (with data Addressable TV STB VOD + & attribution) TV Live Over-the-Top YouTube Streaming (OTT) TV AUDIENCE ONE TV: Align your brand with cable's most popular programming. Deliver your campaign to live TV audiences across the New York market. LIVE Adults spend 36% 94% of TV viewing 58% of consumers of their media time on cable is done LIVE2 prefer advertising on TV Traditional TV never 1 3 watching TV over any other medium looked so good. Sources: 1. Nielsen TV Audience Report Nov 2020. Data based on 2Q ’20 Adults 18+. TV = Live + Time-shifted viewing. 2. Nielsen, NY DMA, 4Q20, NYI cable networks, Persons 2+, Mon-Sun 3A-3A. 3. Clutch 2018, “What Consumers Want in Advertising." TV+ AUDIENCE ONE TV+ It's traditional TV, with data and attribution. The first of its kind in the NY Market. Learn what your traditional TV plans can really do by adding NYI’s coveted data and attribution capabilities to effectively close the campaign loop—and definitively prove your ROI. More robust, Best-in-class The full data-infused conversion reach linear media plans analytics of the NYI footprint. that target your audience using 1st-party data from Altice 100 and grow your potential USA, Charter and Comcast, as customer base. well as 3rd-party data from industry-leading partners. Over 100 Award-winning Customized networks programs media plans ADDRESSABLE TV AUDIENCE ONE Target the audience Addressable TV: you want to reach. Make it about the household, not the program. Give your ad a bigger impact in this new media landscape by engaging active viewers using hyper-targeted household-level data. Addressable TV is the perfect vehicle to help you: • Deliver an ad to the specific households you want to reach • Reduce waste and maximize your budget • Target based on thousands of segmentation variables NYI offers brands two ways to deliver Addressable TV ads with greater attribution: CREATIVE A CREATIVE B CREATIVE C Spot-Based: Impression-Based: Target households you’re looking to reach Locate the precise households you with multiple creatives that deliver relevant want to reach, and deliver your and relatable messages. message directly to them. TV EVERYWHERE AUDIENCE ONE Viewers are watching TV everywhere STB Video on Demand (VOD) Live Streaming Extend your campaign beyond traditional TV When viewers turn to on-demand channels on Access exclusive MVPD inventory across multiple media & reach audiences across every screen. their set-top boxes, they're giving you their undivided providers and networks via CTV, mobile and desktop attention. The best part? VOD content is available (and platforms. Plus, authenticated viewing allows for a viewed) around the clock! fraud-free environment for more accurate viewership reporting. Includes Xfinity, News 12 & Spectrum TV apps. EXCLUSIVE INVENTORY EXCLUSIVE INVENTORY 70+ PROGRAMMING NETWORKS I RETURN PATH DATA AVAILABLE. ADDRESSABLE TARGETING THROUGH IP TECHNOLOGY Over-the-Top (OTT) YouTube Reach audiences through FEP on publishers' websites or Video targeting in a highly selective, curated apps.
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