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WEB USES

SOURCE flies OUTPUT flies for logos, charts, icons, or for most web graphics IMAGE & any hard-edged graphics displayed on the screen FILE TYPE PRINT USES SOURCE files HI-RES flies CHEAT SHEET to be sent to the printer can be printed at 300dpi FILE TYPES

.ai .eps . .svg .jpg . .png .tif

WEB PRINT MORE ABOUT FILE TYPES

.ai Default file typeof Illustrator, a popular vector-based program

.eps Encapsulated Postscript Vector file which can be opened outside of Illustrator

.pdf Portable Document Format Self-contained document which preservesvector images as 72dpl 300 dpl well as fonts or graphics needed to display correctly Images intended for the web Images intended for print only need to have a need to have a resolutlon of resolution of 72 dpi (dots per 300 dpi (dots per inch), as .svg Scaleable inch), which is the maximum the printing process allows XML-based vector image format supportedby modern web resolution of monitors for much greater detail browsers .jpg Joint Photographic Experts Group WHEN SENDING IMAGES TO A DESIGNER••• Sometimes displayed as .-this raster image format is best fordisplaying photographic images on web browsers Don't put images in a Word doc It is difficult to extract them and results in lower quality. .gif Graphics Interchange Format Raster image format best forsimple images made up of solid Always send a larger image than needed colors with no gradients Raster images can be sized down without a loss in quality,but when an image is stretched to larger than its original size, a .png Portable Network Graphics significant loss in quality occurs. Raster image format best fordisplaying simple images, supports Send logos as vector files Logos usually need to be separated from the background, .tif TaggedImage File Format resized, or otherwisemanipulated. Vector images offerthe Raster image format best forhigh-resolution photos most versatilityfor these purposes.

Remember.•. Although image editing programs can do wonders, it is always best to startoff with the highest qualityimage possible. You will save time and end up with the most desirable result.