TELEVISION AND RADIO AUDIENCE ASSESSMENT MARCH 2019 MARIO AXIAK B.A. HONS.(MANAGEMENT), M.B.A. (MAASTRICHT) HEAD RESEARCH & COMMUNICATIONS BROADCASTING AUTHORITY 7 MILE END ROAD HAMRUN HMR 1719 JUNE 2019 CONTENTS Page Television 3 Types of TV reception services used 3 Most followed TV station 6 TV stations followed 8 TV stations’ audiences 9 Favourite TV Programme Genres 14 Radio 17 Most followed Radio station 17 Amount of Radio listeners 19 Radio stations followed 20 Radio programmes followed 25 Radio listenership frequency 30 DAB+ Radio ownership 31 Radio Programmes which listeners normally follow 33 Television Audiences by Half-hour Slots – Monday to Sunday 42 Radio Audiences by Half-hour Slots – Monday to Sunday 49 Technical Report 56 Questionnaire 58 PUBLISHED IN JUNE 2019 BY THE BROADCASTING AUTHORITY 7, MILE END ROAD, ĦAMRUN HMR1719, MALTA TEL: +356 2201 6000 E-MAIL:
[email protected] WEB: HTTP://WWW.BA.ORG.MT TELEVISION Types of TV reception services used Respondents were asked what type of service and A further 0.3% said that they do not have a TV-set; platforms they have to watch television. The while another 1.1% did not reply. responses were compared to population demographics [total population aged 12 and over = Analysis by Age 432,844]. More types of television services are used by those of the 21-30 age group while the lowest was that The most common service for watching television is amongst the 70+ age group. Paid subscriptions ran that of a paid subscription [90.4%] of both local highest with about 90% of all the age groups.