TELEVISION AND RADIO AUDIENCE ASSESSMENT JULY 2020 MARIO AXIAK B.A. HONS.(MANAGEMENT), M.B.A. (MAASTRICHT) RESEARCH & COMMUNICATIONS BROADCASTING AUTHORITY 7 MILE END ROAD HAMRUN HMR 1719 OCTOBER 2020 CONTENTS Page Foreword 3 Television 4 Types of TV reception services used 4 Most followed TV station 8 TV stations followed 10 TV stations’ audiences 12 Favourite TV Programme Genres 17 Radio 20 Most followed Radio station 20 Amount of Radio listeners 22 Radio stations followed 24 Radio programmes followed 30 Radio listenership frequency 35 DAB+ Radio ownership 36 Television Audiences by Half-hour Slots – Monday to 38 Sunday Radio Audiences by Half-hour Slots – Monday to Sunday 45 Named Programme Genres - Details 52 Named Radio Programmes - Details 59 Additional Data [July 2020] 62 Sample Profile 62 Audience Reach by Radio Station 63 Radio Audiences by Gender BY Half-hour slot 64 Radio Audiences by Half-hour slot – By Station, Mon to Sun 65 Audience Reach by TV Station 66 TV Audiences by Gender BY Half-Hour slot 67 TV Audiences by Half-hour slot – By Station, Mon to Sun 68 Additional Data [March 2020] 69-75 Additional Data [July 2019] 76-82 Technical Report 83 Questionnaire 85 PUBLISHED IN OCTOBER 2020 BY THE BROADCASTING AUTHORITY 7, MILE END ROAD, ĦAMRUN HMR1719, MALTA TEL: +356 2201 6000 E-MAIL: [email protected] WEB: HTTP://WWW.BA.ORG.MT FOREWORD Covid-19 The data for this assessment was collected during the month of July 2020. During June Covid-19 restrictions were lifted. As from 5 June all establishments were allowed to reopen subject to the implementation of establishment/ sector-specific health risks mitigation measures mainly related to hygiene, mask wearing and physical distance practices. The airport re-opened on 1 July for flights to/from 'safe corridor' territories. People coming from abroad were asked to self-quarantine for 14 days [1st March 2020] and those with symptoms who had returned from certain countries were to call their doctor or the COVID-19 helpline and were advised to refrain from visiting doctors’ clinics, health centres or the casualty department in the first instance. These and similar measures have affected daily routines. In this report the Authority included some additional information which is continuously being requested by the media service providers namely: • Sample profile. The sample has been re-classified by more age groups – 12-20 years, every 10 yrs for 21 to 70 year olds, and 71+ years. • Audience Reach. The data has been re-classified by more age groups. • Audiences by Gender by Half-hour slot. This data has been based over all the data from Monday to Sunday. This data has been re-worked for both radio and television. Radio & Television Audience Assessment 3 July 2020 TELEVISION Types of TV reception services used Respondents were asked what type of service they use when watching television. They could identify more than one service that they make use of and the responses were compared to population demographics [total population aged 12 and over = 452,887]. The most common service for watching television is that of a paid subscription [88.8%] of both local media service providers [GO and Melita]; followed by IT based services [56.0% ]; 2.9% who stated that they make use of the Free-to-air service , and 2.7% who make use of a satellite. IT based services include: Netflix [23.5%]; IPTV streaming [13.7%]; Android box [5.9%]; while another 13.0% follow TV broadcasts through other devices [laptop, mobile, or tablet streaming]. A further 0.6% said that they do not have a TV-set; while another 1.2% did not reply. TV Reception Services - July 2020 No TV-set, Paid Subscriptions, No Reply, 0.6% 1.2% 88.8% Satellite (including Dreambox), 2.7% Free-to-air, 2.9% IT Based services, 56.0% Analysis by Age More types of television services are used by those of the 21-30 age group [181.7%] while the lowest was that amongst the 70+ age group [114.0%]. Paid subscriptions ran highest with more than 85% of all the age groups. Netflix was the second most used service [23.5%] and had its highest percentage amongst the 21-30 year olds [45.7%] and diminished to 2.7% of all 71+ year olds. All IT based services reached their highest amongst the 21-30 year olds with 89.6% and diminishing to 10.5% for 71+ year olds. '12-20' - TV Reception Service '21-30' - TV Reception Service July 2020 July 2020 0 20406080100 0 20406080100 Paid Subscriptions 94.2 Paid Subscriptions 85.6 Netflix 35.3 Netflix 45.7 IPTV 16.4 IPTV 16.0 Android Box 4.7 Android Box 4.1 Others 18.2 Others 23.7 Free-to-air 1.0 Free-to-air 2.3 Satellite 2.7 Satellite 1.6 No Reply No Reply 2.1 No TV-set No TV-set 0.5 Radio & Television Audience Assessment 4 July 2020 '31-50' - TV Reception Service '51-70' - TV Reception Service July 2020 July 2020 0 20406080100 0 20406080100 Paid Subscriptions 85.7 Paid Subscriptions 89.4 Netflix 29.5 Netflix 8.1 IPTV 18.6 IPTV 11.2 Android Box 10.0 Android Box 4.4 Others 13.9 Others 8.8 Free-to-air 2.5 Free-to-air 3.4 Satellite 1.9 Satellite 4.2 No Reply 1.3 No Reply 1.3 No TV-set 0.9 No TV-set 0.5 '71+' - TV Reception Service July 2020 0 20406080100 Paid Subscriptions 95.0 Netflix 2.7 IPTV 3.4 Android Box 2.4 Others 2.1 Free-to-air 4.4 Satellite 3.4 No Reply 0.3 No TV-set 0.5 TV Reception Services - July 2020 0 20 40 60 80 100 120 140 160 180 200 Total Males Females 12-20 21-30 31-50 51-70 71+ Southern Harbour Northern Harbour South Eastern Western Northern Gozo and Comino Paid Subscriptions Netflix IPTV Android Box Others Free-to-air Satellite No Reply No TV-set Free to air Services Analysing the data by demographics, 2.9% of the population [≈13,000] follow television on the Free-to-air platform. Of this group, 55.2% [≈7,100] have an only Free-to-air connection while the rest make use of one or more of the other services available besides Free-to-air– see below. Free to air services was 1.0% amongst N% the 12-20 year olds, 2.3% for 21-30 year Free to air Services n % [Base=452,887] olds, 2.5% for 31-50 year olds, 3.4% of Free-to-air Only 7,140 55.2 1.6 all 51-70 year olds, and 4.4% for all Free-to-air & Paid Subscription 1,083 8.4 0.2 those over 71+ year olds. Free-to-air & IT based services 4,707 36.4 1.0 12,930 100% 2.9% Radio & Television Audience Assessment 5 July 2020 Covid-19 There was a marked increase in the number of services used – as much as an 11.5% increase over the previous assessment period of March 2020. The highest increase was that amongst the 31-50 year olds [+22.4%] while there was a decrease of 4.7% amongst the 12-20 year olds. As a percentage over the whole population, the highest increase was that for Netflix [+5.8% - amongst all the age groups] while the highest decrease was that for Paid Subscriptions [-3.0% amongst all age groups]. Southern Northern South Gozo & Total Males Females 12-20 21-30 31-50 51-70 71+ Harbour Harbour Eastern Western Northern Comino Mar-2020 140.7 139.2 142.2 177.3 168.8 141.8 125.7 109.7 134.5 143.8 142.2 140.5 145.1 127.4 Jul-2020 152.1 152.7 151.6 172.6 181.7 164.2 131.4 114.0 141.4 156.8 153.3 153.2 157.4 139.0 "+/-" 11.5 13.5 9.3 -4.7 12.8 22.4 5.7 4.3 6.9 13.0 11.1 12.7 12.4 11.7 Paid Subscriptions -3.0 -4.3 -1.6 2.0 -6.0 -2.3 -5.0 -0.6 -0.7 -6.0 -3.8 -2.7 -0.2 0.4 Netflix 5.8 5.9 5.8 5.4 7.2 10.4 0.7 1.8 7.9 8.2 -2.8 2.2 9.5 5.4 IPTV 3.2 5.1 1.1 2.1 6.6 4.4 1.6 -0.1 -2.0 5.6 1.7 6.9 2.8 1.4 Android Box -0.6 0.4 -1.7 -9.4 -5.6 3.4 0.1 0.6 -0.3 -2.9 0.8 -0.3 1.6 0.4 Other IT-Based 4.1 3.3 4.8 0.7 9.1 5.5 2.4 -0.5 -0.3 5.1 11.4 3.7 -0.2 5.1 Free-to-air 1.0 1.5 0.5 1.0 0.3 0.6 1.6 1.7 0.4 0.9 4.0 -0.4 0.8 0.0 Satellite 0.1 0.7 -0.6 -4.5 -0.3 -1.0 2.7 1.3 0.1 1.3 -1.3 0.9 -1.7 -0.7 No Reply 0.8 0.7 0.8 0.0 1.0 1.0 1.0 0.0 1.2 0.8 0.7 1.1 0.3 0.0 No TV-set 0.1 0.1 0.2 -2.0 0.5 0.3 0.5 0.1 0.4 0.0 0.4 1.2 -0.6 -0.4 Total "+/-" 11.5 13.5 9.3 -4.7 12.8 22.4 5.7 4.3 6.9 13.0 11.1 12.7 12.4 11.7 Compared to the same period of last year the increase in the services used was even higher [16.68%] with the highest increase being registered amongst the 31-50 year olds [+23.36%].