CENTRAL PUBLIC ART STRATEGY FRONT COVER IMAGE: Pineapple, Bryan Poole. In the Caribbean, Europe and North America, the pineapple became associated with the return of ships from extended voyages, and an emblem of welcome and hospitality. Later this communal symbol of friendship and hospitality also became a favourite motif of architects. Stone and brass pineapples were used as decorative motifs at the entrance to private and state buildings. INTRO From exotic gardens to contemporary media tapestries. Establishing Hackney as one of the must-see boroughs of .

Hackney Central is undergoing transformation. The aims of this strategy are: As well as the borough’s civic heart with Hackney’s - To promote connectivity by establishing a series beautifully restored art deco Town Hall and Council of visual links between Station, chambers, Hackney Central is also a cultural Mare Street, Morning Lane, Bohemia Place and the destination. The broad offer ranges from Sutton House St John’s Churchyard, which in turn will promote museum to Grade II listed theatre, economic well-being. the newly renovated Hackney Picturehouse cinema, - To create a palette of creative innovations contemporary music venues such as Oslo and St John that complement the ongoing public realm at Hackney Church. improvements by introducing art to cultivate and The area is built on a rich history of fashion strengthen a sense of place, drawing attention manufacturing from the migrated Huguenot silk to local heritage and stimulating community makers once based in Sutton House to the bustle of engagement. East London’s rag trade. With significant investment The strategy employs creative, cutting edge into the borough, Hackney is gearing up to be at the and eco-friendly technology to deliver contemporary centre of the next fashion manufacturing revival. public art that references local history and traditional A major development is the creation of the world- craftsmanship in a dynamic and visually innovative way, leading fashion design, manufacturing and retail hub using creative lighting as the main medium. in the north-east of the town centre, creating new Illuminating an area creates interest. By opportunities and a welcome boost the number visitors highlighting the important details, public art can to the borough each year. contribute to the town centre environment by As the area develops, it is crucial to strengthen improving orientation, guiding visitors and residents connections with its rich heritage, and to encourage through selected routes as well as growing the area’s users to move between spaces, boosting the local footfall. A series of imaginative, modular interventions economy and supporting sustainable growth. The Arts will reinforce Hackney’s visitor economy as one of Council have pledged support to further engagement the must-see boroughs of London, emphasizing its with the local community to promote and inform importance as a hub of cutting-edge creativity, vitality residents, old and new, about the local heritage of the and innovation. town centre and how this is shaping change. This strategy will provide the foundation for This Public Art Strategy, commissioned by considering an ambitious Hackney Central town the London Borough of Hackney, and developed by centre public art programme, which could include SDNA, has been undertaken as part of the Hackney taking forward a number of lighting innovations Central Regeneration Programme and aims to take a simultaneously alongside wider cultural events and fresh approach to public art across the town centre. activities. Delivering participatory and interactive The aspiration is to promote Hackney Central as a lighting as part of Town Centre events could provide destination, inviting visitors and residents to explore new ways for residents to engage and encourage the wider local economy from the high street along residents and visitors to explore Hackney Central. the Narrow Way, through to the cultural center. 3 ABOVE & OPPOSITE: The botanical cabinet, Conrad Loddiges & Sons. Conrad Loddiges founded the Loddiges nursery. He was a keen horticulturalist and friend of John Busch, Catherine the Great’s chief gardener. 4 5 TOP: An aquatint after William Walker, 1814 ABOVE: An etching of Hackney's main thoroughfare, Church Street (now Mare Street), 1731 6 BACKGROUND Hackney's arboretum and hot-houses were world famous, drawing visitors from all over Europe and the USA, including pioneers such as Charles Darwin.

Hackney has long had a history of driving innovation They were the first, and for many years the only, and expertise in creating splendid and beautiful things for English orchid suppliers. George Loddiges was also a people to enjoy. renowned ornithologist and owned a large collection of Located just outside the bustling , hummingbirds. The Loddiges' arboretum and hothouses Hackney Village was originally a blossoming rural resort. It became world famous, and their publications of botanical was popular with fashionable Londoners, including kings, drawings remain popular to the present day. courtiers and aristocrats, from the right As London grew, Hackney cultivated new industries, through to the end of the 18th century. with textiles becoming one of the most prominent. By the In Medieval times it was a popular stop off point early 20th century, Hackney had hundreds of factories and along the Sylvester Path, also known as the Old Drover’s workshops. Clothing and footwear alone employed 15,000 Path that used to run through the Narrow Way and along people in 1901.“One third, including 2,686 bootmakers, Mare Street, a corridor of trading and economic growth were men; women included over 2,000 dressmakers, over connecting Epping Forest to the City of London. 2,000 shirtmakers or seamstresses, 1,000 tailors, over In those days Hackney was still mostly pasture. 900 milliners, and over 900 artificial flower makers”.1 Blooming market gardens and nurseries were a distinct Since then Hackney Central has flourished as one of feature of the landscape, with watercress beds irrigated the most multi-cultural areas in London. The borough's by the as it drained into the . cosmopolitan appeal has long attracted artists and St Augustine's Church, and its great tower, stood at the designers, and the cultural mix has nurtured innovation and centre of the village and is thought to have been founded ambition. in the 13th century by the Knights Templar. Today Hackney is synonymous with fashion and Hackney has a history of involving the community in creativity epitomised by the development of the Fashion decision making. From Tudor times it was governed by Hub on Morning Lane. parish meetings, providing a forum for lively debate on local issues from highway maintenance to alms for the poor. In the 18th Century, Hackney became home to the largest hothouse in the world, built by the Loddiges family to display an amazing collection of exotic palms and fabulous orchids. The Loddiges brought the rhododendron to Britain and introduced fruits such as rhubarb.

1. Census, 1901, table 35 7 INSPIRATION Exotic gardens, flowering bus stops and sumptuous textile patterns of light will branch out and flourish across paving, walls and street furniture.

Inspired by Hackney's long-established fashion and These interventions will encourage a perception of textile industries, woven together with the legacy of its Hackney as the greenest, most colourful and multicultural gardens and exotic plantations, The Hackney Central Public borough in London, with a fascinating and beautiful visual Art Strategy will transform Hackney Central with a media- history. tapestry, celebrating the area's diversity, hybridity, and rich Through a series of commissions and/or competitions visual history. involving local residents, artists, businesses and Hackney is one of the greenest borough in London, institutional bodies, this Strategy will establish a creative with its parks and canal-way. In Hackney Central, St John's network and a sense of ownership. ancient churchyard may be relatively small, but it is an The Strategy is simple, playful and effective, taking emerald jewel of trees and bird life in the midst of a busy elements from the history of Hackney Central and working and shopping area. combining them with the area's contemporary urban Our vision includes animated projections and fabric. It establishes a dialogue between past and present, innovative creative lighting to enhance Hackney Central’s grafting together diverse spatial connections throughout character, using modular interventions that can be easily the town centre. replicated, renewed and most of all enjoyed by local residents and visitors.

8 ABOVE: Hackney Central, Anna Glover. Anna is a young designer working in Hackney. This Traveller's Palm based design was inspired by the palm trees in the Town Hall square. 9 © Tim Walker, electricphotography.co.uk

TOP: Rabbit on Hackney Road, ROA ABOVE: Star, Hackney, SDNA 10 © Tim Walker, electricphotography.co.uk

TOP: Euston Spotlight, SDNA ABOVE: Illuminated Palace, SDNA 11 A SIGNATURE

Promoting Hackney Central as a hub of cutting edge design and innovation. Establishing Hackney as one of the must see boroughs of London.

Artwork will be complemented by a distinctive Central to the success of this Strategy is a planting scheme in tune with the Loddiges exotic plants, consistent and coherent curatorship of artworks in such as the tropical palms at the Town Hall, which the public realm that include creative lighting, surface will reinforce the overall Signature and integrate with treatments and public art interventions. the proposed artistic interventions reinforcing a sense A coherent approach is essential to create a meaningful of local identity and connectivity between sites. The and useful Strategy that reinvigorates the Hackney Planting Palette is set out in the appendix and has been Central town centre and creates sustainable artwork. produced in conjunction with horticultural design and The use of creative lighting and site specific landscape specialists. animated projections provide opportunities for The signature for all designs proposed in the community participation and temporary changes both Strategy will be informed by Hackney's heritage, during initial development and ongoing content. Adopting primarily the exotic plants introduced by the Loddiges lighting as the primary medium allows the surfaces of Hot Houses as well as the styles and patterns associated the built environment and the architectural details to be with the textile industry. showcased all of which create positive appreciation of the area.

12 ABOVE: Heliconia Bihai, Bryan Poole. Bryan is a Botanical & Natural History artist who lives and works in Hackney Central. Hummingbirds such as the ones illustrated here were kept by the Loddiges. The Marvelous Spatuletail was named in honour of George Loddiges. 13 ENGAGEMENT A strength of Hackney is the synergies that exist between community arts organisations, artists and the creative industries.1

Community engagement is at the root of for designs to link to special events or over several successful urban regeneration and art in the public months or years, providing longer term art within the realm has the ability to involve residents in not only town centre. the decision making but also the creation of artworks. Using the outline site briefs it is intended that Giving people a chance to participate in changing their community involvement will be integral to each environment inspires civic pride and responsibility. innovation through workshops, collaborative artworks This strategy sets out a menu of artistic and where possible a forum for comment and guidance innovations alongside an assessment of the from residents and users on future art interventions. environmental features and constraints associated This Strategy also accommodates community with each site. As funding becomes available to take led initiatives such as performance based arts to forward each site (or several together) it is intended create semi-permanent and permanent interventions. that the strategy will provide an outline brief for each Schools should be provided with an outline brief opportunity site setting the context and overarching and encouraged to respond to the themes where design signature for community engagement and it contributes to the curriculum. Conducting creativity. practical studies and site visits will contribute to the To create and deliver these innovations over students’ awareness and understanding of their local the coming years residents, schools, local businesses environment. and community groups can participate directly in Providing versatile spaces and installing easily engagement activity as well as submitting their own accessible power points will generate permanent areas designs. The digital nature of lighting-led initiatives that are conducive to temporary creative interventions mean that once the infrastructure is in place it is for future activities and events. possible for artwork to be updated, providing chances

1. Creative Hackney - cultural policy framework 14 Ram's Place workshop. 2014 15 CURATORSHIP Promoting Hackney Central as a hub of cutting edge design and innovation. Establishing Hackney as one of the must see boroughs of London.

In order to facilitate the process of future A steering group that includes the key stakeholders commissions and ensure that both quality and public will be set up, to be consulted at all stages of the project consultation are integrated into all designs, a framework development. After an initial selection, a shortlist of for curating the collection of interventions and content of artists should be presented to the Steering Group for a installations is outlined below. final decision. Securing funding to deliver the strategy will mean Commissioning Artwork tapping into a wide range of sources that could include As each of the identified sites comes forward it is external grants, development agreements and attracting proposed that Artists' Expressions of Interest should be business sponsorship. The modular approach set out in gathered through open calls to the community. Artists' this strategy enables each site to be delivered individually submissions will be required to respond to detailed as well as providing a platform for a more ambitious Site Briefs which reflect the overarching Signature of approach which could include taking forward a number the strategy and include technical specifications for the of sites simultaneously alongside a wider cultural artwork. programme in the town centre. All interventions will need to have approval of Hackney Council to ensure safety and security of the Producing and Implementing Artwork public realm and in some instances may require Planning The commissioned artists will produce the artworks Consent or Listed Building Consent. to agreed deadlines, following a template and a set of Whilst it is likely that Artists Expressions of Interest instructions provided for each installation site. and community consultation will be coordinated by the Due to the diverse technologies used, and the site- Council, the modular nature of the interventions means specificity of the installations, it is important that all each site can be taken forward as funding is secured and new adaptable media installation commissions include a can be community led. comprehensive explanation of the methods to achieve the There are 5 main criteria for assessing artist best results. These should include: proposals: I. Structural site characteristics. Considerations such • Artistic concept and interpretation of the as architectural features, light levels and the colour of Hackney Central Signature the surfaces. • Quality of proposed artwork II. Public site characteristics. Considerations such • Experience of the artist/designers in utilising the as volume in audio installations and the speed of moving proposed media images or flashing lights. • Deliverability of the proposal III. Technical details, including where and how the • Cost and sustainability of the proposed artwork, media was produced. installation and maintenance A detailed manual listing all of the above will be Submissions will be considered, and commissions required after installing and testing the innovations offered, to artists who best respond to these criteria. onsite, and after observing the public interaction.

16 ABOVE: Untitled, Maya Angeli. Submitted to the phase one illuminations open call. 17 Management and Maintenance of Artwork Kickstart sites Future management and maintenance must Two sites have been identified as kick start projects be considered as an integral factor to each of the within the Town Centre to begin to foster connectivity commissions. Each installation will require an individual around the Hackney Central area through public art. maintenance plan setting out the requirements of the Design work and implementation of creative lighting at artwork including frequency of maintenance, general and Churchwell Path (Site 3) and Morning Lane (Site 6) have specialist considerations. been developed alongside the Strategy and as further Establishing the owner of the maintenance will be funding is secured other sites will come forward to crucial to ensuring the sustainability of the artwork. The complement a sizable programme of regeneration. ‘owner’ of the artwork may depend on the location of An early draft of this document was presented to the installation. In many instances Hackney Council will members of the community in November 2013, hosted be responsible for the long term management of the at the pop-up shop Heart of Hackney on the Narrow artwork, although may not be the owner. The contract Way. In addition, a Public Realm Steering Group that with the commissioned artist will set out a maintenance includes local community and business representatives schedule and copyright terms. has been established and had input to the Strategy. In addition to the implementation plan artwork SDNA presented two proposed interventions for will be required to have a maintenance manual supplied opportunity sites 3 and 6 (see map on page 27). SDNA by the artist at the time of completion in order to and the Council worked with the Hackney Historic inform future maintenance. This manual should include Buildings Trust, St. John’s Parochial Church Council, specifications, materials used, relevant fabricators, Hackney Central Public Realm Steering Group, local trades people and all health and safety issues. On receipt landowners and resident groups to develop these of the manual, the maintainer and artist will agree all innovations. professional standards relating to the work.

Decommissioning One of the benefits of digital lighting innovations is the ability to create high impact artwork that does not damage or compromise the urban fabric as well as ensuring artwork remains relevant to the local area. However, even with the latest LED technology, innovations will not last forever and will need to be removed and properly disconnected. The most likely reason for decommissioning the initiatives in this strategy will occur when the infrastructure (for example projectors or lights) come to the end of their natural life and cannot be repaired at a reasonable cost. A decommissioning clause will be included in the contract with each commissioned organisation. The clause will require the organisation to co-operate fully with the commissioner in relation to decommissioning and will include review periods, life expectancy and maintenance arrangements. In most instances the commissioner shall be responsible for paying for decommmisioning costs and for maintaining appropriate insurance.

18 ABOVE: Morning Glory, Bryan Poole. 19 INNOVATIONS The following technologies (innovations) have been chosen for their artistic versatility, impact, durability and sustainability.

Architectural Lighting

Light is the medium that allows us to experience space and forms through our vision. It also evokes emotions and changes our perception of environments. Therefore it has an essential role in enhancing structures in the public realm and setting the mood of a space. Architectural Lighting design is the permanent illumination of buildings and structures. It takes into consideration aesthetic impact, energy consumption and amount of light required. Architectural lighting is one of the only options suitable for buildings with Listed Status.

IMAGE: St Luke's Old Street, Illumination 20 Gobo Projections

Gobo projectors can be described as lights that project stencils or photographic slides on to horizontal or vertical surfaces. They can be pole mounted, wall mounted or attached to existing architectural structures. They come prepared for outdoor use. They are available as static conventional units and animated LED. The static conventional unit has a conventional bulb commonly used in street lighting and maintainable without specialist knowledge. However it consumes more power and produces a static colour projection only. An animated LED unit utilises LED technology and can house multiple designs with options such as colour changes and animated effects. It requires DMX (Digital Multiplex), a common form of lighting control, and specialist maintenance. The expected LED lifetime is around 60,000 hours and it consumes significantly less power.

IMAGE: Shine Festival, SDNA

Tree Illumination

Illuminating trees is a simple and effective technique to assign visual character to a space and enhance its perception. It should only be used in certain areas to create a sense of place. LED sources should be used to minimise power consumption. Wattage, colour rendering and lamps life need to be considered in conjunction with a tree being lit, its colour and its absorption. The distance from the viewpoint is also an important factor. The closer the object, the less it needs to be lit to achieve impact.

IMAGE: Tree Lighting, Crescent Moon 21 Data Projections

Data or Video projectors are moving image projectors which can be pole mounted, wall mounted or attached to existing architectural structures within weatherproof enclosures. The projection system is designed for simplicity and minimal maintenance, but with the potential to include further additions like interactivity and sound. LED video projectors have 20,000 hours (equivalent to 10 years operation) of unmaintained bulb life and can be mounted discreetly and out of reach, housed in anti vandal enclosures. The housings are sealed environment enclosures that protect the projector and reduce maintenance. A solid- state media delivery system is used; these are small and easily installed digital players offering industry proven stability. The player can be placed within the projector housing or mounted within easy reach (for example in feeder boxes) to facilitate content updates. The system can easily be programmed to operate using a photoelectric sensor and/or timer. It can also be operated manually or integrated into existing control systems. Power requirements will depend on the final design but will not exceed a standard 16 amp supply.

TOP: Camden Spotlight, SDNA BOTTOM: Alice in Sunderland, SDNA 22 Bespoke Street Furniture

When new bespoke furniture is installed, its design should be guided by the main botanical and textile themes set out in this document. Bespoke furniture should only be considered in certain areas when it aids a distinctive and consistent look. It should be sculptural and have a simple easily-maintained structure. It comes with inherent cost and maintenance issues suffered less by turn-key solutions.

TOP: Walking stool, Charlie Davidson BOTTOM: The Blue Carpet, Thomas Heatherwick 23 Sound Installations

Outdoor sound projectors can be pole mounted, wall mounted or attached to existing architectural structures. They come prepared for outdoor use. The sound projectors are robust, built-in full range speakers. This makes them suitable for installations in outdoor environments, where clear high quality directional sound is required. Commission opportunities should be offered to sound composers whose practice encompasses creating new acoustic architecture that enhances our sense of place and can dissolve the sensation of a busy urban environment. Sound trails can be an effective approach for guiding visitors through a chosen route.

IMAGE: Aeolus, Luke Jerram

Urban Wallpaper

Like a mural, urban wallpaper is an artwork painted or applied directly on a wall or other surface (paving, walls, bus stops, lamp posts, post boxes) through a variety of media and techniques suitable for the public realm. It is distinguished by the integration of a pattern into the design, which establishes a visual link with textiles. Its imagery is based on the themes established in this Strategy: exotic flowers bird life and plants associated with the Loddiges and textile patterns that connect to the Hackney textile industry.

IMAGE: Street artist at work 24 AMBITIONS

The eleven sites set out in the Hackney Central programme for the town centre to build on an existing Creative Lighting Strategy are intended to create a cultural programme, heritage and community events network of locally prominent sites that reflect local that could support the growing visitor economy and character and create visually striking landmarks across wider economic development of the Hackney Central the town centre, including the kick-start initiatives at area. Churchwell Path and Morning Lane as well as major Using the design Signature set out in this document public realm improvements along the Narrow Way, larger scale events and public art can be explored Morning Lane Triangle and Trelawney Pocket Park. including the potential to incorporate interactive and Interventions from the strategy can be delivered participatory lighting features. individually or together as part of a larger ambitious

ABOVE: Ram's Place Artwork. 2014 25 LOCATIONS

This Strategy employs innovations to promote connectivity between the new developments of the Fashion Hub on Morning Lane and Hackney Central town centre. It focuses on the main pedestrian routes of Mare Street, Morning Lane and St John's Churchyard. A similar modular approach should be considered in other parts of Hackney, using a complementary palette of innovations to stimulate connectivity and a coherent identity.

1 St John at Hackney Church 2 St John’s Churchyard 3 Arch, Churchwell Path 4 The Wall 5 Morning Lane South 6 The Morning Lane Triangle 7 Hackney Empire's Fly-tower 8 The Alleyway (Mare St – Tesco) 9 The Railway Bridge on Mare St 10 Saint Augustine’s Tower 11 The Narrow Way

Area of Study

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2725 St John at Hackney Church

Within St John's Churchyard is the Church of St and Lower Clapton Road via Churchwell Path. John at Hackney, a prominent landmark of Hackney The building would benefit from architectural Central. This beautiful Grade II classical style brick lighting that enhances its elegant features. The church building was built in 1792 by James Spiller. At the time spire is clearly visible from both Hackney Central station it was the largest Parish in with a capacity of and Morning Lane. The portico, with its bricked up 2,000 people. windows presents a compelling template for data and Today St John at Hackney Church is not only a video projections. A tree lighting and planting scheme spiritual hub, but also a budding contemporary music inspired by the Loddiges palette, as proposed in the venue. Churchyard, extended to the forecourt would contribute St John at Hackney has great potential to become to the sense of connectivity and coherence. a focal point of the creative lighting scheme, connecting St Augustine's Tower and the Narrow Way - the main high street in Hackney Central - with the Fashion Hub

28 1

SITE CHARACTERISTICS • Beautiful Grade II building in the heart of the Town Centre • Connectivity between the Narrow Way, the Fashion Hub and Lower Clapton Road • The church spire is visible from a distance • Vibrant contemporary music venue • Hub of spiritual and creative activities

POSSIBLE INNOVATIONS • Gobo Projections • Data Projections • Architectural Lighting • Tree Lighting • Sound installation

29 St John's Churchyard

Surrounding St John at Hackney Church is St lines and lowering the fences would further create a John's Churchyard,­ one of the most beautiful tranquil more inviting and less intimidating space, especially spots in Hackney Central. The Churchyard is the natural the central­ paddock which is often dominated by dogs pedestrian connection between the Fashion Hub and running off-lead. In addition, planting inspired by the The Narrow Way leading to the Overground Rail Loddiges palette would reinforce the coher­ence of the Lines. Despite being only a few hundred meters away Hackney Central signature. from Morning Lane, St John's Churchyard is relatively Continuing the use of creative lighting from St undiscovered by people visiting the Fashion Hub. It is Augustine's Tower and the Arch on Churchwell Path also hidden from the Narrow Way by the Old Town Hall through the Churchyard would encourage­ footfall in and the daytime market stalls. It has huge potential to the evenings, especially during winter. This could be become a vibrant meeting place and a thriving business achieved by up-lighting trees, which are particularly fine location. With its large open spaces and pedestrian ancient specimens, as well as the walls and the paving routes the Churchyard can foster a unique playground stones. Subtle sound installations would help create an for public art innovations and community led events. atmosphere of elegance and contemplation. The lighting innovation on Churchwell Path, one of Lighting innovations would greatly enhance the the kickstart projects, will draw residents and visitors appearance and perception of St John’s Churchyard and from Morning Lane into the Churchyard and onto the remarkably improve connectivity and footfall between Narrow Way. A new café and relaunched weekend the Fashion hub and the Narrow Way, especially in the market are already in the pipeline. Opening up the sight dark winter months.

30 2

SITE CHARACTERISTICS • Beautiful open space in the heart of the Town Centre • Direct connectivity between the Narrow Way and the Fashion Hub on Morning Lane • Currently hidden as it is visually obstructed • Dark and unwelcoming at night time • Fenced and discouraging of public use

PROPOSED INNOVATIONS • Architectural Lighting • Tree Lighting • Gobo Projections • Sound installation

31 Arch on Churchwell Path

From the green space of the Churchyard, the Narrow Way and viceversa. the Arch on Churchwell Lane leads directly to Further plans include replacing the existing the Fashion Hub. The route is potentially a very fittings within the tunnel with more attractive units appealing walk, joining together the historical that highlight the arch’s intricate brickwork and attractions of St John at Hackney, its churchyard, create a lighter, safer route. Resurfacing the path St. Augustine’s Tower and Sutton House to the and de-cluttering the southern side of the arch contemporary excitement of the Fashion Hub. would increase visibility and access. However, the thoroughfare currently feels unsafe As a principal pedestrian and cycling route, and unattractive. the arch is of great importance to this strategy. As one of the kickstart projects, the pavement At present the arch is fairly obscure, but these on the northern side of the arch will be animated interventions will increase its visibility and will with atmospheric projections of Loddiges-inspired complement the ongoing development of the textile patterns. The playful and colourful lighting Fasion Hub. Atmospheric sound installations could innovation is designed to attract pedestrians from add further interest to the route. Morning Lane to the Churchyard and eventually to

32 3

SITE CHARACTERISTICS • Pedestrian and cycle traffic (including designated cycle lane) • Limited lighting at night time • Currently perceived as unsafe • Street clutter • The main connection between Morning Lane and St John's Churchyard • Next to St John and St James Primary School

PROPOSED INNOVATIONS • Gobo Projections • Architectural Lighting • Sound installations

33 The Tesco Wall 4

Visible from the Fashion Hub and from Mare Street, west on Morning Lane. As Tesco is a prominent and very The Tesco Wall is currently a prominent blank structure well-used retail outlet, the wall mural/projection could occupying a large uninspiring space, dominating the north provide a pleasant experience for shoppers as well as the side of Morning Lane. At present it is unattractive, and residents of the nearby estates. does not add any visual interest to the area, but it has strong potential to be a major landmark artwork, visible by day and night. The Tesco Wall presents an opportunity for a commissioned mural, incorporating the Signature themes of the Loddiges Hothouses and textile patterns, to create a strong colour and design impact. The mural could be SITE CHARACTERISTICS periodically renewed. • Heavy pedestrian and motor traffic A Gobo projection could also create visual interest • Blank canvas in the evening for road and pedestrian traffic. Data • Located on a busy road projections are not recommended in this location as • Underlit at night • Street clutter moving images may distract motorist and other road users. PROPOSED INNOVATIONS The public art innovation on the Tesco Wall would be • Urban Wallpaper the first thing seen from the Fashion Hub when heading • Gobo Projections • Tree Lighting • Sound installations

34 Morning Lane South 5

The pavement on the south side of Morning Lane Lighting interventions on the trees and possibly is the principal pedestrian route between the civic and along the wall of Trelawney Estate would continue the cultural centre of Hackney, Mare Street and the Fashion tree lighting scheme proposed for St John's Churchyard Hub. It leads on to the Hackney Town Hall, the Hackney onto Morning Lane. The shop on the corner of Belsham Empire and the Picturehouse cinema. Morning Lane is a Street represents a further opportunity for a projection busy street with a major superstore and housing estate, or lighting intervention due to its high visibility from the but has no visual character or sense of urban design Triangle and from the corner of Mare Street. There is also continuity. Visual improvements of Morning Lane South are an opportunity for a sound installation to mask some of vital for promoting connectivity between Mare Street and the daytime noise. the Fashion Hub. Funding has been secured for public realm improvements of the Morning Lane Triangle and the SITE CHARACTERISTICS landscape design of the Trelawney Estate gardens for • Poorly lit and uninviting delivery in Spring 2015. In order to create a sense of • Lack of clarity of the route wayfinding and continuity, Gobo or Data projections could • Street clutter • Versatile for lighting innovations be installed along Morning Lane South to highlight a clear path between Mare Street and the Fashion Hub, either on PROPOSED INNOVATIONS building facades or on the pavement, complementing the • Tree Lighting planned landscaping work. • Data Projections • Gobo Projections • Sound Installations

35 The Morning Lane Triangle 6

The Morning Lane Triangle is a key signifier on the route pedestrian route and to provide a resting space. The interventions from Mare Street to the Fashion Hub. Currently, when exiting could be strategically placed to enhance both uses. To comple- Mare Street into Morning Lane, pedestrians are faced with the ment the additional planned planting, tree lighting could be cluttered Morning Lane Triangle site on the south side of the installed to help draw residents and visitors attention away from road, which has no clear visual direction or sight-lines. Recent the traffic laden road and Tesco car park. public realm improvements have sought to address these issues and creative lighting could create a visual pathway that links the areas together. This would help to create cohesion and a sense of place. The Morning Lane Triangle is a natural pause-point and therefore requires a coherent and integrated vision that takes SITE CHARACTERISTICS • Busy and cluttered advantage of the opportunity to further present the Signature set • Roadside with heavy traffic out in this document. • Floor space enough for a rest area As part of the planned repaving and de-cluttering of the • Potential to create a plaza / meeting Triangle, artistic interventions could include projections and dis- place • Adjacent to the Trelawney Estate Park tinctive street furniture. Continuing similar interventions into the Trelawney Estate Pocket Park will create a cohesive and welcom- PROPOSED INNOVATIONS ing transformation for residents and visitors navigating Morning • Tree Lighting Lane. The Triangle is being re-designed to both serve the busy • Data Projections • Gobo Projections • Bespoke street furniture

36 Hackney Empire's Fly-tower 7

The theatre’s fly-tower is designed to have minimal visual impact. However, it has potential to guide the eye to one of the most significant cultural buildings in the borough, the internationally-renowned Hackney Empire. Visible from the Fashion Hub and many other sites east of Mare Street, the east face of the Hackney Empire Fly-Tower presents a canvas for an ambitious projection intervention that highlights Hackney Central’s significant cultural heart. The prominent location of the artwork would serve as a beacon to visitors of the Fashion Hub to use the amenities on Mare Street increasing footfall and bolstering the local economy. SITE CHARACTERISTICS • Highly visible from a distance when lit • Potential of attracting visitors from the Fashion Hub to Mare Street • Blank canvas • Part of an historical building

PROPOSED INNOVATIONS • Data projection

37 The Alleyway: Mare St–Tesco 8

This alleyway offers a convenient short-cut between the Town Centre and the very busy Tesco car park. The alley is currently obscured and perceived as uninviting. A hand rail designed for safety purposes is acting as a barrier to the space, and the cut-through is poorly lit in the evening. The southern wall has been covered with a corrugated steel cladding, which has attracted fly SITE CHARACTERISTICS posters and graffiti. It could be made more attractive • Convenient shortcut between Mare Street and Morning Lane through Tesco through interventions including urban wallpaper and car park lighting. A data projection would greatly improve the • Poorly lit white northern wall and there is a tree that could also • Unattractive, flyposted and with be enhanced with lighting. Such interventions could ease graffiti the integration of the alleyway into Mare Street, and • Adjoining Tesco car park • A grown tree and two walls suitable augment connectivity between key areas by encouraging for innovations passers by to use this short-cut. PROPOSED INNOVATIONS • Data projection • Gobo projection • Urban wallpaper • Tree lighting

38 Railway Bridge on Mare St 9

The Railway Bridge over Mare Street marks one of the busiest junctions in Hackney Central, connecting Mare Street with Hackney Central Station, The Narrow Way and Amhurst Road. It marks the beginning of the pedestrian route for visitors arriving at Hackney Central Station and destined for the Fashion Hub via Mare Street. A signature inspired mural or gobo projection on one side of the bridge would be of high visual impact and a mirrored intervention on the other side of the bridge could balance the visual effect. The intervention would need to complement the existing bold lighting scheme and create a memorable gateway to visitors try- SITE CHARACTERISTICS • Motor traffic ing to find their bearings in the area. • Motor and pedestrian traffic Data projections are not recommended as the • Large blank canvas bridge is located at a busy traffic junction. • High Footfall • Located in a busy traffic junction

PROPOSED INNOVATIONS • Urban wallpaper • Gobo projection

39 Saint Augustine’s Tower

‘Justitia Turris Nostra – Justice is our Tower’: Lighting up St Augustine's Tower, the oldest Hackney’s motto as it appeared on the coat of arms building in Hackney, will draw attention to the historical until 1965. importance of the borough, establishing a connection between the present and the past. People arriving from Located in the heart of the Current Area of Study, Hackney Central Station or alighting from Mare Street St Augustine's Tower is a key gateway to connectivity buses can see St Augustine's Tower, so the illumination between the Fashion Hub and Hackney Central's will serve as a beacon and provide a focal point in the economic centre. It is also an attraction in its own right Town Centre. and figures in many guides to London. Architectural lighting of the west, east and St Augustine's Tower is a local landmark and a southern façade will increase the visibility of the tower much-loved part of Hackney, incorporated into the further and acknowledge its historical importance. borough's official coat of arms. However, at present, it is unlit and often unappreciated.

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SITE CHARACTERISTICS • The oldest building in Hackney Central • Tourist attraction • Community focal point • Occupies a prominent position • Has scarce visibility at night due to lack of lighting • Pedestrianised area

PROPOSED INNOVATIONS • Architectural Lighting

41 The Narrow Way 11

Adjacent to St Augustine’s Tower and bordering St John at Hackney Churchyard, is the Narrow Way, the main high street in Hackney Central. The Narrow Way is a well used and convenient destination and has been an historic thoroughfare for centuries. However, SITE CHARACTERISTICS its visual aspect is less appealing and there is significant • General clutter • Lack of cycling routes and bike opportunity to be more clearly linked to the Fashion stands Hub and the rest of the borough's offerings. • Proximity to Grade 1 listed St The Narrow Way has recently been awarded fund- Augustine’s Tower ing from Transport for London to undertake a trans- • Local high street and retail heart of Hackney Central formative public realm improvement programme and • Soon to become pedestrianised has benefited from shop front upgrades and a cultural • Annual programme of cultural programme running throughout the year. New street activities furniture, lighting, paving and bike stands are all op- portunities for artistic innovations and the Signature PROPOSED INNOVATIONS • Data and image projections onto the outlined in the strategy will contribute to the redesign pavement and onto the buildings to of the street. achieve a strong visual impact and encourage the evening economy • Sound installations • Bespoke street furniture

ABOVE: Hackney Central, Anna Glover 42 APPENDIX In the following pages you will find information about some of the Hackney based artists contacted while compiling this strategy, as well as more details about our technical partners.

ABOVE: Textile Print, Ellie Curtis 43 ARTISTS & Anna Glover • VISIT: fabrications1.co.uk DESIGNERS Pattern Desiger Bryan Poole Botanical & Natural These are some of the Hackney based artists we have contacted History Artist while compiling this strategy.

Having studied Textile Design at University College Falmouth, Anna returned to London in 2009 to work for Circleline Design Ltd. As a highly Bryan Poole is a New Zealand creative Hackney based studio born Botanical & Natural they specialise in artwork History artist who has been for high end fashion prints working in the and trend prediction. Their since the early 1980s for a design are showcased around variety of clients in this the globe by brands such as specialist area. These include Givenchy, Cacerel, Etro and The British Homeopathic Armani. In 2013 Anna left the Journal, The World Wide Fund fashion industry to set up her for Nature (WWF), The Natural own luxury interiors brand. History Museum and the McMillan Her first collection of highly Press Publications for the distinctive wallpapers and soft Royal Horticultural Society. furnishings will be launched His formal training as a in 2014. botanical artist stems from his association with The Royal Botanic Gardens at , where Barley Massey he worked under Dr Christopher Grey-Wilson, former editor Textile Designer of The Kew Magazine (which incorporated Curtis Botanical I use my creative skills and Magazine in 1984), and author passion for all kinds of of numerous books on botanical textiles to offer a 'portfolio' and horticultural subjects, or 'multi disciplinary' in particular the Illustrated approach. I love to collaborate Flora of Britain & Northern as each of us have different Europe. strengths and experiences. I am "Bryan Poole follows in a committed to sustainability, long line of fine botanical community led initiatives and illustrators. Unusually, he the potential of craft and has the gift to be able to design to create positive, combine traditional methods of social and environmental illustration and reproduction change" with a very modern approach My work has been used in a to botanical art and design. wide variety of contexts and His appealing and distinctive sectors. work adds hugely to the wide

44 range of talent found amongst tackled. The unthreatening and botanical artists today." Dr and works with a wide range of familiar qualities of yarn and Christopher Grey-Wilson people to help uncover their fabrics bring to mind home and • VISIT: etchart.co.uk creative potential. domesticity. I utilize all these thoughts in the viewers’ • VISIT:cerysturner.com minds and juxtapose them with the subject nature of my Cerys Turner narratives. Textile Designer Clare Sams • VISIT:claresams.co.uk Textile Artist

Ellie Curtis Textile Designer

Cerys studied Textile Design at Central Saint Martins, My interest lies in life specialising in printed journeys, and how the choices textiles. Since graduating a person makes, or events she has worked in the fashion which occur can have dramatic industry and continues to consequences on where and how I'm a London based Printed work as a freelance textile people live. Much of the work Textiles Designer and designer, designing prints for is focused on buildings, which Illustrator and I work from a fashion and interiors. Designs are usually a home of sorts. cooperative print studio called have sold internationally The first knitted tapestry I East London Printmakers in to renowned brands such as created was ‘Hackney Siege’ , Hackney. Salvatore Ferragamo, Topshop, which documented he two week Commercially, I mainly Forever 21 and Gap. siege in which Levi took a sell my printed textiles to Often inspired by her hostage and the police attempts individuals looking for home collection of unusual, eclectic to contain the situation. Using furnishing fabrics and my objects- some of which she knit to portray this story drew illustration commissions have has had since childhood and people in, thinking that it been for editorial, film and influenced by past styles and was a quirky friendly homespun music festivals. other cultures, Cerys has tale. The reality was a tale of Most of my artwork is an eye for putting unusual violence and urban desperation, figurative and is often loosely things together with a strong Fire, guns and death. I realized based around narratives which I sense of colour. She enjoys that knit was a powerful tool, invent myself. These are often experimenting and working and also a unifying one, which inspired by someone I've seen hands-on with traditional could draw in many. or met or a situation I've techniques like cross stitch My work as a textile artist encountered. I have always and screen printing and also looks to document people loved medieval tapestries develops ideas digitally. and places on the fringes and I like the idea of a She also enjoys helping of society, and generally design having something more others discover and develop focuses on urban environments to the eye than simply being their creativity and leads I use knit as a narrative decorative. I'm also interested workshops to assist people tool to relate tales that I in people coming up with their in learning a new skill in a encounter. Using textiles own interpretations of the friendly environment. Cerys creates a blanket of comfort prints and drawings. believes that learning to which protects the often tragic I'm inspired by people express yourself creatively can and uncomfortable subjects watching, noting down lead to a more fulfilling life characters, animals, trips 45 fascination. Oppression and to anthropological museums, revelation. showed her creativity for botanical gardens, dancers, Artists who have influenced my contemporary design. Continuing medieval tapestries, Egyptian work include Cindy Sherman and her success, Samsung then went frescoes. Susan Hiller. on to choose her to create a From time to time I run I also work with film and one-off collection for their workshops in printmaking at commercial that was aired my print studio and within worldwide. schools. I have also run them After a return to London at the V&A Museum of Childhood in early 2009, Hardinge where I created a huge graphic set up her fashion label. mural with another Artist. Subsequently, in July of that Most recently I ran another year, she was chosen to take printmaking workshop with a part in All Walks Beyond The friend at the British Museum Catwalk, a project that was corresponding to work in the set up by Caryn Franklin and Islamic gallery. Erin O’Connor to challenge the I'm currently working on

video projections to create ritualised territories with film, light, veils and mirrors - a revelation of the hidden. A gateway between worlds. • VISIT: francesnutt.com Georgia Hardinge Fashion Designer expectations of ready-to-wear an illustration for a music Georgia Hardinge’s transient early life and international imagery by showcasing a variety festival poster, my own of age, shape and sizes of illustrative project revolving background gave her much opportunity to travel and model. The catwalk event shown around a children's book idea at London Fashion Week also and a new printed fabric. develop her fascination with design. Georgia’s signature included designers Mark Fast, • VISIT: elliecurtis.com style achieves the rare quality Hannah Marshall and David Koma of encompassing both an avant- and was hosted by Britain’s garde yet wearable aesthetic. first lady Sarah Brown. Frances Nutt This innovative young • VISIT: georgiahardinge.co.uk designer’s inspiration for Illustrator design comes from a passion I am an illustrator creating for architectural shapes and Karis Knight images using in-camera sculpture, which can be seen effects, collage and digital throughout her work, forming Illustrator manipulation combined with landscape shapes to uniquely handdrawn patterns. accentuate and flatter the I would like to consider My work involves the creation female silhouette. Fashion is myself as an avid explorer of talismanic images – making Georgia’s way of molding design of my thoughts, emotions and patterns, summoning elemental techniques to create an art actions. Translating these emotions and iconic essences. piece of lasting purpose discoveries via pen and paper Some cultures believe that Graduating from Parsons to communicate to others photography steals the soul, my Paris School of Art and Design how I interpret the world. work aims to respect the power in 2008, Hardinge was awarded But more importantly express of the image, make it tangible ‘the Golden Thimble’ for best and discover who I am as an and create a visceral response. designer for her graduate individual. Through my eyes Working with stereotypes collection. She was recognized the world is rich with shape, and archetypes.Glamour and for creating highly technical pattern, texture and colour, and structural pieces that 46 I would just like to leave a Her paintings have and highbrow sounds have proved visual impression on others been presented in various to be the perfect recipe for to realise, appreciate, and exhibitions in Milan and Peter Adjaye. explore that too. A sort of elsewhere in Italy. His musical diversity and imaginative escapism of the She has been working as a natural flare has brought him to everyday routine. freelancer set and costume Visualisations are a language, designer since 2008 for opera, a form of communication that dance and theatre shows in heavily relies on innovation, different venues in Italy, originality, professionalism London, Cyprus and Greece. and execution to be successful. Among others, she designed Qualities I strive to engrain “Il Turco in Italia” of into my work ethic as well as G.Rossini at Teatro Olimpico di my art. Vincenza in Italy directed by Fascinated by the term Francesco Micheli, “Thivais” of Magdalena Zira at the Festival of ancient drama in Delphi in Greece, “Medea” of Euripides for the International Festival of ancient drama, “Oscar et la dame rose” at the National Theatre of Cyprus(THOC) and work closely with his brother the play “In Two Minds” which David Adjaye OBE writing has been represented within music for Adjaye Associates the highlights of Cyprus at the presentations, lectures and Prague Quadrennial in 2011. installations. He has written She also worked as a scenic the score or, better the artist at the Royal Opera House ideal sound-companion to the and Polka Theatre in London. Adjaye Associate exhibition the ‘Asymmetric Chamber’ at • VISIT: cargocollective.com/ the Cube Gallery Manchester mayaangeli and exhibited in places such as Studio Museum, Harlem, New York. In June 2005 marking the exoticism, and what really Peter Adjaye re launch (100th winner) and defines the internal and opening of the Nobel Institute external boundaries of Sound artist, in Norway, Oslo, Peter environments. I juxtapose designed an interactive sound exotic plants and animals with Composer composition for David’ main architecture and everyday winners ‘gallery’ known now as pattern to create imagery that Peter Adjaye has been involved the Nobel Field. represents a beautiful but in the music scene as a In 2011 Peter started unorthodox representation of composer, musician, DJ and his new project “Music for a modern nature in an ever recording artist for the last Architecture”, an exciting changing world. 20 years. In 1991 his wide- cross disciplinary exploration ranging musical abilities gave of sound in urban environments. start to the visionary outfit Maya Angeli RPM (or Revolution Per Minute) • VISIT:http://www. releasing a string of singles musicforarchitecture.com llustrator & on the fledgling Mo Wax imprint, and toured Europe alongside Set Designer James Lavelle and DJ Shadow. Studio Can Can In 1995, he formed Runaways Maya Angeli was born in (releasing two albums with Multi disciplinary Nicosia, Cyprus in 1984. She is cover artwork on the 2nd album a set/costume designer and a provided by Chris Ofili) on Design Studio visual artist currently based Three Sixty Records and also in London. co-founded Ultimate Dilemma Can Can is a design studio Maya studied fine arts (B.A.) recordings. born after a group of like and set and costume design Musical taste, technical minded designers met at Hackney (M.A.)at the Milan Academy of expertise and a massive library Downs Studios, London. Fine Arts (Brera). collection of rare records Together we investigate-

47 -and create exploratory, informative and engaging to the weird and wonderful design with am emphasis on world of plants. communication within society. Our combined specialisms span • VISIT: studiocancan.com a broad range of creative areas including illustration, photography, set design and Susie Foster printing. Through Can Can, and as individuals, we have worked Artist Illustrator both in the UK and abroad with an eclectic mix of clients and Designer including Cambridge University Botanic Garden, Paperchase, Saatchi&Saatchi, Moma, Nike, Susie Foster is an Artist Marks & Spencer, Microsoft, Illustrator and Designer. Her Vogue and National Geographic. work aims to intrigue, entice Recently Can Can was and delight, rewarding the commissioned by Cambridge senses, mind and imagination. University Botanic Garden to Her sensitive, considered design and create a series of approach and attention to four informative trial guides detail unites a diverse for children, introducing them practice including meticulously observed drawing, exquisite paper constructions and innovative textiles.

48 TECHNICAL as Vangelis, His Holiness the Pope and the X factor. He is an PARTNERS Enliten artist in his own right. Architectural • Contact: Broa Sams Audiologic Greenlight Lighting Ltd Audio Systems Technologies Architectural Lighting Audio solutions and products Solar Light for professional audio visual Martin Exterior 400 IP - Is and installation contractors Emitting Tiles an LED fixture with multiple We are one of industry’s rotating gobos and colour leading providers of pro audio Greenlight Technologies filters. sound equipment with a product represents a number of lighting Callisto 150W metal halide range and customer service few manufacturers whose products projector is a single static can match. offer unique and exciting image. Small or large projects opportunities to integrate benefit from our professional lighting within projects • Contact:Paul Simson audio, in-depth knowledge and without excessive capital or enthusiasm. revenue cost, an important consideration in today’s Pavegen • Contact: sales@audiologicuk. challenging economic climate. com Many of the products on offer Power generating are entirely self powered, creating further savings and and light emitting Volker Highways opportunities to integrate lighting into places where it paving tiles Street lighting and would normally be impractical. electrical services • Contact: Reg Gove Pavegen is a paving tile which harvests the wasted kinetic energy from footsteps and turns (current LBH it into useful electricity. Digiverse The power generated can contractors) be used to run low voltage Digital Display applications such as street Provide a wide variety of lighting and wayfinding lighting Street Lighting & Electrical Systems solutions. Services as part of an integrated highways delivery Digiverse is a distributor, • Contact: Jonathan Keeling approach. dealer, consultancy and product • Contact: Sid Hopes sourcer of truly professional networked, standalone and Pelikinesis Ltd interactive solutions to retail outlets, exhibitions, museums, Custom projector Audipack projector schools, offices and galleries alike all over the UK and housing fabricator mount across Europe with over 13 Projector Housing years experience in this field. Broa is a specialist fabricator Our expertise and experience, engaged primarily within Fine Manufacturer backed up by an array of arts, live music and the bespoke manufacturers, enables film industry. He has worked Audipack is for 30 years us to provide display solutions with an exhaustive list of built around a range of SD and a leading manufacturer in contemporary British artists supportive solutions for the HD professional players that including Roger Hiorns, Anish are manufactured to endure audio visual market. Audipack Kapoor and Rachael Whiteread. designs safety and ergonomic under the more demanding International artists include conditions. Our player solutions, quick install Paul Macarthy, Ernesto Neto and mounting solutions and lift accessories can bring your Jeff Koons. Clients for other displays to life. systems for flat screens and projects have been as diverse projectors. • Contact: James Mortimer • Contact: Chris Athanasiou 49 PLANTING General trees Shade

PALETTE • White Mulberry: Morus alba • Ferns: credit was given links with fashion make this to the Loddiges for the Compiled by an appropriate reintroduction Victorian fashion for Templeman Harrison ferns and their widespread garden design practice • Birches (the Betula’s peeling cultivation. bark with the Arbutus would be good partners alongside • Rhododendron ponticum: it was grasses) here that this hugely popular plant from Turkey was grown • Arbutus andrachne (though x from seeds and distributed. andrachnoides may be easier It is now considered a pest to source) and Arbutus unedo and would be very contentious Strawberry Tree but interesting choice.

• Palms: Hardy examples include • Rhododendron molle subsp. Trachycarpus fortunei, japonicum Phoenix caneriensis, Chamaerops humilis and some • Rhododendron calendulaceum Musas (Bananas). • Camellia japonica: the • Conifers: Pinus resinosa, successful tea plantations Thuja occidentalis in Madeira were using partly 'Filformis'(treat as a shrub- Camellia sinensis from would work well with the Loddiges Eucalyptus pulverulenta) • Bamboo: Phyllostachys nigra • Hawthorns: Crataegus laevigata (was oxyacantha). • Cornus: Various dogwoods These was a particularly large Hawthorn collection. • Fuschias

• Eucalyptus pulverulenta • Climbers

• Service tree: Sorbus • Wisteria sinensis domestica • Wisteria consequana Annuals • Climbing roses • Perennials Plant Fairchild’s Mule Dianthus caryophyllus barbutus (a cross • Scabious caucasia between a sweet William and a carnation). Whilst this was • Liliumin in particular created by Thomas Fairchilds supposedly Bushianum nearer , the world’s first hybrid is something that • Geraniums Hackney as a whole should celebrate. • Dahlias

• Roses: Charles Darwin commented on seeing various Roses on his visit in 1279

50 HISTORICAL Hackney Historic Buildings Loddiges Trust is an established The botanical cabinet consists SOURCES Buildings Preservation Trust of coloured delineations of that has rescued a number of plants, from all countries, derelict and at risk’ buildings with a short account of each, British History Online in Hackney and restored, directions for management by Is the digital library refurbished and found new uses Conrad Loddiges. containing some of the core for them. biodiversitylibrary.org/ printed primary and secondary http://www.hhbt.org.uk/ item/91698#page/8/mode/2up sources for the medieval and modern history of the British HACKNEY COUNCIL WEBSITE HACKNEY ARCHIVES Isles. HomeLeisure > CultureArchives Hackney Archives cares for the www.british-history.ac.uk/ > Local HistoryHistory and archives and local studies report.aspx?compid=22696 Heritage collections of the London www.hackney.gov.uk/xp- Borough of Hackney and makes The National Archives factsandfigures-history.htm#. them available to the puclic As the government's national UtkD3vRdV8F for research. archive for , Wales Hackney Archives has a and the United Kingdom, it DAILY TELEGRAPH:The surprising collection of Loddiges papers holds over 1,000 years of the history of Hackney (D/F/LOD). The Local Studies nation's records. In London's East End, the Collection (published, www.nationalarchives.gov. borough of Hackney is in a reference material that uk/education/tudorhackney/ constant state of flux. Dr provides local context to a localhistory/lochhy4.asp Matthew Green recounts a local myriad of subjects and themes) history replete with gleaming contains many documents THE HACKNEY SOCIETY palaces, pig swinging and baby linked to Loddiges. There are Works to preserve Hackney's massages. also a number of interesting unique heritage and make the www.telegraph.co.uk/travel/ publications linked to the area a better place in which to destinations/europe/uk/ fashion/textile industry. live and work. london/9448019/The-surprising- http://www.hackney.gov.uk/ca- www.hackneysociety.org/ history-of-Hackney.html archives.htm#.U6qxm_ldV8E 51 About SDNA

SDNA is a creative studio based in London commissions we take. Our team of collaborators producing distinctive digital artwork. include a fantastic array of animators, Our objective is to explore techniques of designers, sound composers, performers and interaction within public spaces, using emerging actors who bring their expertitse to the technologies and unusual presentation media. Our different projects we undertake while keeping a interdisciplinary approach, integrating site- recognisable approach and distinctive aesthetic. responsive installation and live performance, Our work varies from audio visual installation aims to widen the scope of digital art. and performance to interactive public art. Established in 2004 by directors Ben Foot We have collaborated with an exciting array of and Valentina Floris, SDNA continues to develop well known artists across multiple disciplines and present digital artwork and theatrical that have included Christian Marclay, Steven productions for festivals, fashion labels, Issleris, Bill Fontana, Mira Calix and Ron Arad. museums, city councils, musicians and many more. Previous projects have regulaerly taken In the past ten years we have received many place internationally. In London venues have commissions for video design and multiple included the V&A Museum, The Science Museum, the projection installations. Roundhouse, and the ICA. From interactive gardens at Hampton Court to public art installations and international band tours, we are constantly looking for new collaborations to extend the variety of

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From exotic gardens to contemporary media tapestries. Establishing Hackney as one of the must-see boroughs of London.

2015