BRANDS PRESENTATION For personal use only use personal For
USA Dec 2016 1 For personal use only use personal For
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REMEMBER WHEN GAMING WAS JUST FOR BOYS? For personal use only use personal For
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AND WII REVOLUTIONIZED THE MARKET For personal use only use personal For
4 THE DRONE MARKET IS NEXT: ARE YOU IN FOR THE RIDE?
“… The worldwide market for drones is $6.8 billion anticipated to reach $36.9 billion by 2022…”
For personal use only use personal For Source: Wintergreen Research Inc, 2016
5 KEY FACTORS DRIVING THE GROWTH
1. Experiences are King A shift towards the value of experiences and memories 2. Social validation through sharing Users value being able to share their experiences with the world at the touch of a button 3. Simplicity of use Winning products make life easy for the consumer and require no time to learn new skills 4. Affordable price
Todays consumers know they can have what they want for a price that suits them For personal use only use personal For
6 A NEW OPPORTUNITY HAS ARRIVED
NOVICE • Current drone space • Dominated by tech savvy male consumers who live and breathe the latest trends • As technology becomes more accessible, a new space in the market is emerging
FEMALE • Young women and men who have never
MALE flown before CURRENT SPACE • Eager to try new experiences and find the next big thing
• This area of the market is young, rapidly
For personal use only use personal For growing and loves a selfie
EXPERT 7 A SNAPSHOT OF THE SELFIE MARKET