BRANDS PRESENTATION for Personal Use Only Use Personal For
Total Page:16
File Type:pdf, Size:1020Kb
BRANDS PRESENTATION For personal use only USA Dec 2016 1 For personal use only 2 REMEMBER WHEN GAMING WAS JUST FOR BOYS? For personal use only 3 AND WII REVOLUTIONIZED THE MARKET For personal use only 4 THE DRONE MARKET IS NEXT: ARE YOU IN FOR THE RIDE? “… The worldwide market for drones is $6.8 billion anticipated to reach $36.9 billion by 2022…” For personal use only Source: Wintergreen Research Inc, 2016 5 KEY FACTORS DRIVING THE GROWTH 1. Experiences are King A shift towards the value of experiences and memories 2. Social validation through sharing Users value being able to share their experiences with the world at the touch of a button 3. Simplicity of use Winning products make life easy for the consumer and require no time to learn new skills 4. Affordable price Todays consumers know they can have what they want for a price that suits them For personal use only 6 A NEW OPPORTUNITY HAS ARRIVED NOVICE • Current drone space • Dominated by tech savvy male consumers who live and breathe the latest trends • As technology becomes more accessible, a new space in the market is emerging FEMALE • Young women and men who have never MALE flown before CURRENT SPACE • Eager to try new experiences and find the next big thing • This area of the market is young, rapidly For personal use only growing and loves a selfie EXPERT 7 A SNAPSHOT OF THE SELFIE MARKET † Over 1 million selfies are taken globally every day † 52% of women and 50% of men have taken a selfie † 48% of selfies are shared on Facebook † Selfies make up 30% of photos taken For personal use only by people between the age of 18-24 8 UNDERSTANDING THEIR NEEDS IS CRITICAL TO UNLOCK THE MASSIVE MARKET OPPORTUNITY Ease of Safe Use For personal use only Fun 9 REMEMBER THIS? For personal use only 10 BECAME THIS: For personal use only 11 THE SELFIE REVOLUTION IS HERE For personal use only 12 ROVA: FLYING SELFIES Purpose: Bringing the experience of flying selfies to a whole new generation and demographic KSP: Simple. Fun. Robust. SIMPLE FUN ROBUST - Only minutes to learn - Choose your ROVA’s body - Object avoidance how to use and fly color to suit your - Enclosed propellers - No assembly required personality - Carbon fiber reinforced For personal use only - Small enough to release body from your hand 13 VIDEO For personal use only Watch https://youtu.be/0ISgajQDbEs 14 FUN… BUT ALSO ROBUST † Choose a color to suit your personality † ROVA is no toy; with carbon fiber materials and enclosed propellers ROVA is built to last † Feel confident to fly because of the object avoidance feature † Weighs less than 9 ounces For personal use only 15 SIMPLE AND EASY † No calibration, no detailed set up; just connect to your smart phone and go! † Fly your ROVA for up to 8 minutes to take the perfect selfie † Life streaming straight to your apps † ROVA has a wide range of flight and control modes to perfectly capture every moment † One button auto take off and return to home functionality For personal use only 16 A CAMERA THAT’S READY FOR YOUR CLOSE UP † Video: MP4, 1080p @ 60 fps, 1080p @ † Flash for enhanced photography 30 fps † CMOS-Sensor † Photography: 12MP JPEG † Lens: FOV 120° † Single shot, snapshot, continuous shot For personal use only 17 A LAUNCH EVENT TO IGNITE THE CATEGORY † Commitment to partner major celebrities to promote the launch to gain global awareness † No other brand will be as connected to celebrities as our flying selfies † Major launch event in LA with key celebrities, press and influencers invited For personal use only Justin Bieber Kylie Jenner Selena Gomez 90 million 80.1 million 103 million 18 THE 360° SUPPORT PACKAGE In-store Support Facebook • To be tailored to each retailer • Community engagement • Experiential • User generated content • Competitions Paid Media 100 million reach Website • Search engine marketing Substantial support • Product information and optimisation spend • Customer care • Banner ads • Order accessories • Retargeting ads Content for online viral Social Media For personal use only Bloggers sharing • Send product to top 20 bloggers • Celebrity endorsement, pay • Regular videos • Top 30 social influencers celebrities to post about our brand • News & commercials • Create online community 19 IMPACT IN STORE For personal use only 20 TO RECAP: A UNIQUE BRAND IN A GROWING MARKET † Bringing a new group to the market: women! † Only flying camera with a range of colors to capture your personality † Easy to use and worry free † Small enough to be released from your hand † Carbon fiber structure makes ROVA durable and the enclosed propellers increase safety † Object avoidance to allow you to fly with confidence For personal use only † Affordable price point MSRP: USD $399 21 ROVA PRODUCT SPECS Flight Features 4 direction obstacle avoidance, one Photography & Video 12MP JPEG push photo and video, 360° turning, Single shot, snapshot, continuous shot forwards and backwards directional Flash for enhanced photography switch, flight safety control, one push Electronic stabilization take-off and landing, low power 1080p@60fps, 1080p@30fps landing 12 second automatic video, 360°spin video Position System Barometer, accelerometer, infrared Hover Accuracy Horizontal ±8 in. distance module, optical flow Vertical ±4 in. Maximum Ascent Speed ≤40 in/s Weight and Dimensions 9 ounces 8 x 8 x 1 in. Maximum Descent ≤ 20 in/s Lens FOV 120° Speed Maximum Horizontal ≤ 80 in/s Memory 16 GB SD card included Flight Speed Up to 64GB SD card supported Communication Range ≤ 98 ft. Video Transmission Range Maximum 720p at 98 ft. For personal use only Operating Temperature 14F°- 122F° Sharing One button sharing directly to social media Storage Included 16 GB SD card Up to 64GB SD card supported 22 For personal use only 24 ROAM-E IS SO UNIQUE IT APPEALS TO THE CORE OF THE MARKET NOVICE • For women who love selfies but don’t want to look like a techie • For men who fly drones and want the FEMALE MALE latest innovation to add to their CURRENT SPACE collection • For novice and experienced fliers alike For personal use only who are early adopters of new technology EXPERT 25 THE ONLY BRAND THAT MEETS THE SELFIE AND TECH NEEDS Stand out from the crowd For personal use only Affordable 26 ROAM-E IS LIKE NOTHING THAT HAS BEEN SEEN BEFORE Purpose: Transform the way people think about drones KSP: Stand out from the crowd with the world’s first dual axis collapsible blades with smart facial recognition technology FOLLOW ME UNIQUE TIME COMPACT - Can track your - Advanced - Up to 20 minutes - Folds into the face no matter technology of fight time and size of a water where you look - Looking like no fast batter re- bottle – fits For personal use only or how many other with it’s dual charging into your bag people you are axis collapsible - Live streaming with blades on the move 27 VIDEO For personal use only Watch https://www.youtube.com/watch?v=LjAk8lbWMDc&t=7s 28 A UNIQUE LOOK DUE TO INNOVATIVE FLYING † Dual axis collapsible blades – patents filed † Ground breaking design vs quadcopters † Collapse down for storage and carrying For personal use only 29 A CAMERA THAT’S READY FOR ACTION † 90 degree angle tilt on camera – more control from the app for perfect photography † Our 8MP camera shoots in 1080p in static photos, burst and panorama modes † 720p video at 60 fps for stunning aerial footage † For personal use only Facial recognition technology that will follow your face – not matter what you do! 30 A LAUNCH TO STAND OUT FROM THE CROWD † Commitment to partner major celebrities to promote the launch to gain global awareness † No other brand will be as connected to celebrities as our flying selfies † Major launch event in LA with key celebrities, press and influencers invited For personal use only Zayn Malik Ariana Grande Kendall Jenner 16.8 mil 90.2 mil 69.3 mill 31 THE 360° SUPPORT PACKAGE In-store Support Facebook • To be tailored to each retailer • Community engagement • Experiential • User generated content • Competitions Paid Media 100 million reach Website • Search engine marketing Substantial support • Product information and optimisation spend • Customer care • Banner ads • Order accessories • Retargeting ads Content for online viral Social Media For personal use only Bloggers sharing • Send product to top 20 bloggers • Celebrity endorsement, pay • Regular videos • Top 30 social influencers celebrities to post about our brand • News & commercials • Create online community 32 IMPACT IN STORE For personal use only 33 TO-RECAP: STAND OUT FROM THE CROWD † Style – compact and totally different to any other drone on the market † Revolutionary technology † With smart facial recognition technology † Dual axis collapsible blades with naked coaxial rotors † Time – 20 mins flight time and fast battery recharge † Simple – easy to fly, fun to use, share with For personal use only friends † Affordable price point – USD$499 MSRP: USD $499 34 IMPACT IN STORE CAMERA 1080P static photo CONTROL MODE Mobile application - iOS and Android PHOTO MODE Single photo, Burst, Panorama DIMENSION (body) 13.9 x 3 x 3 in. BURST MODE Every 0.3 second DIMENSION (blades) 8.9 x 1.5 x 0.1 in. VIDEO RESOLUTION 720P@ 60 fps WEIGHT 1.98 pounds CAMERA TILT ANGLE From -90° to +10° CHARGING TIME 2 hours MAX. FLIGHT SPEED 13 ft/s MICRO SD STORAGE SLOT 16GB included MAX. FLIGHT ALTITUDE 33 ft. SENSORS 3-axis 14-bit Accelerometer, 3-axis 16-bit Gyroscope. Barometer. Compass (Magnetometer) MAX. FLIGHT DISTANCE 82 ft. from user GPS On-board GPS / GLONASS FLIGHT TIME Up to 20 min. OPERATING TEMPERATURE 41F° – 113F° BATTERY 5000 mAh CHARGER 240V AC Input, 8.4V output WI-FI 802.11 N 2.4GHz TRUE FOLLOW YOU FUNCTIONALITY Smart facial recognition feature, with complete object detection, recognition and For personal use only tracking functions COMMUNICATION RANGE 82 ft.