DOCSLIB.ORG

Pilgrims' Expectations and Satisfaction in the Hospitality Industry

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Pilgrims' Expectations and Satisfaction in the Hospitality Industry ©International Journal of Hospitality & Tourism Systems Volume 1 Issue 1 2008 Pilgrims’ Expectations and Satisfaction in the Hospitality Industry – A Case of Katra Bharti Gupta Research Scholar, Centre for Hospitality & Tourism Management, University of Jammu, Jammu (J&K) Sonia Sharma Tourism and Hotel Management Course coordinator, UttraKhand Open University, Haldwani (Uttaranchal) Abstract:- that they can be used to boost tourism even in adverse situation like terrorism. Hospitality is one of the most important Although no definitive study had been completed components of tourism industry. In many regions on world wide religious tourism, some segments of the hospitality industry thrives only due to the the industry have been measured. According to the presence of tourism. The service providers add world tourism organization, an estimated 300 to facilities and features so as to attract and retain 330 million pilgrims visit the world’s key religious customer base. The hospitality industry of Katra sites every year. According to the U.S office of township of J&K is based on the pilgrims’ flow to Travel and tourism industries, American traveling Shri Mata Vaishno Devi. This paper tries to overseas for religious of pilgrimage purposes has determine whether the hospitality industry of Katra increased from 191,000 travellers in 2002 to really looks in to the customer satisfaction which is 633,000 travellers in 2005 (30% in this study the pilgrims’ satisfaction when the increase).According to the religious conference customer flow is constant. In order to determine Management Association, in 2006 more than 14.7 this, the paper tries to find the religious million people attend religious meetings an expectations of pilgrims from the hospitality units increase of more than 10 million from 1994 with like hotels of Katra; and their satisfaction level by 4.4 million attendes. One quarter (25%) of traveler finding the extent to which the pilgrims’ said they were currently interested in taking a expectations are met. The paper also examines the spiritual vacation (e.g. religious retreat, pilgrimage) difference between male and female level of . more than one in 10 travellers (12%) said they expectation and satisfaction. were more interested now compared to 5 years ago in taking a spiritual vacation. The appeal of a Keywords: hospitality industry, satisfaction, spiritual vacation spans the ages, with approx. one- pilgrims, expectations . third of each age group (18-34 years old, 35-54 years old and 55 plus) expressing current interest in taking such a vacation. Introduction:- At the level of countries initiatives for religious Religious tourism is a fixture of both ancient and tourist, India boasts largest portion of visitors as modern cultures- a constant through the ages. religious pilgrims. In India, the domestic tourism is Religious tourism also commonly referred to faith at a wider scale than the international tourism. tourism is a form of tourism by which people of Among the various tourism forms more than 50% faith travel individually or in group for pilgrimage, of the tourism is of pilgrimage tourism type. Infact, missionary or leisure (fellowship) purpose. The it is religious/spiritual motivation which dominates international conference on religious tourism in case of the Indian travelers. This has actually led estimates the worldwide faith tourism industry at $ the agrarian society of India to participate in 18 billion. Religious tourism comprises many tourism. The religious sites of India are thronged facets of the travel industry including pilgrimage, by pilgrims in lakhs. This can be estimated by the missionary travel, leisure and vacations, faith based annual pilgrims’ arrival to the shrine of Shri Mata cruising, crusades, conventions and rallies retreats, Vaishno Devi, which is around 7 million. The monastery visits and guest stays, faith based camps other countries who are actively promoting and religious tourist attractions. From among these religious tourism include Jordan, Cypress, Italy, facets the pilgrimage is now a major pillar of the Bahamas, Scotland, Switzerland and Israel. Jordan: nascent tourism strategy of many countries. promoting niche markets such as religious tourism Pilgrimage tourism strategies in various countries is a large part of Jordan’s overall tourism strategy. have in common that they are major growth area, Cypress: launching new marketing efforts to increase religious tourism of its current 100,000 73 ©International Journal of Hospitality & Tourism Systems Volume 1 Issue 1 2008 faith –based visitors annually. Italy: religious while some researchers found that consumers tourism in Italy alone generates $ 4.5 billion each weigh their prior cumulative experience more year. Bahamas: one of the few countries with a heavily than their most current individual service director of Religious Tourism and Staff dedicated encounters when updating their cumulative overall to attracting faith based visitors. Scotland: satisfaction, others found the opposite result. The projected to triple from religious tourism dollars of study of “Hotel Guests’ Cumulative Satisfaction GBP 80-100 to GBP 300 million by 2014. updating process in the context of service failure Switzerland: seeking to highlight its religious sites and service recovery” has investigated customer and attract more visitors. Israel: tourism Ministry satisfaction updating process in the context of looks to boost tourism from North America. service failure and service recovery in the hotel (Wikipedia encyclopedia, 2006) industry. The results of the data analysis show that In this background it can be said that the when updating overall satisfaction, participants pilgrimage tourism has a wider existence. The weighed their current service encounter satisfaction direct benefits accrued to hospitality industry are more heavily than prior cumulative overall immense. When the flow of customer base in the satisfaction, regardless of different levels service form of pilgrim is constant there is a natural failure and service recovery. When one customer tendency to overlook the expectations of such experience service problems, it is difficult to bring customers resulting into dissatisfied guests customers’ satisfaction level back to where it was. although satisfied with his/her religious motive. (Fu yao-yi, Mount Daniel). To build lasting This study tries to determine this aspect that relationships and keep highly desirable customers whether the hospitality industry really looks in to coming back, one need to ensure that their the customer satisfaction, which is in this case the experience constantly meet their high expectations pilgrims’ satisfaction when the flow of the ( SurveyoTM). Estimates suggest that it is upto ten customer base is constant. While determining this, times more expensive to acquire a new customer the paper determines the expectations and than to retain an existing one. Building customer satisfaction of pilgrims from hospitality industry of loyalty is not only the basis for repeat business, but Katra. al a means of broadening offerings and cross selling services. For a mature business customer LITERATURE REVIEW retention is the key to increased profit ( www.hospitalitynet.org). In the hospitality and leisure (H&L) industries, Several researchers have studied customer employees contact with guests is perhaps the most satisfaction and provide theories about tourism critical part of the guests’ experience. Guest (Bramwell, 1998; Bowen, 2001). For example, service, guest satisfaction, spend rates and return parasiraman, Zeithaml, and Berry’s (1985) rates are all affected by these interactions. The best expectation- perception gap model, Oliver’s in the industry are known for their service, having expectancy- disconfirmation theory (Pizam and made these touch points a competitive advantage Milman,1993), Sirgy’s congruity model (Erdly.M et al.) Hotel managers are primarily (Sirgy,1984: Chon and Olsen ,1991), and the responsible for enhancing guests’ experience with performance –only model (Pizam, Neumann and their stay. Guests are obviously influenced by Reichel ,1978) have been used to measure tourist different touch points during their stay at the hotel: satisfaction with specific tourism destinations. In the room, reservation process, front desk services, particular, expectancy- disconfirmation has the room and different types of value- added guest received the widest acceptance among these services. In order to be actionable and relevant, the theories because it is broadly applicable. guest satisfaction program must evaluate each of Pizam and Milman (1993) utilized Oliver’s these contacts and provide diagnostics for (1980) expectancy- disconfirmation model to improvements as well as identify areas with a high improve the predictive power of travelers’ impact of guests’ overall assessment of the brand. satisfaction. They introduced the basic dynamic Most of the studies into customer satisfaction in nature of the disconfirmation model into hospitality the hospitality literature have focused on research, while testing part of the original model in identifying service attributes, which are treated as a modified form. In order to assess the causal customers’ needs and wants. From a marketing relationship between two different disconfirmation perspective, customer satisfaction is achieved when methods, they employed a regression model with a their needs and wants are fulfilled. There is a single “expectation-met” measure as the dependant general
Load more

Recommended publications
  • Newsletter December 2017 – Issue 13
    Newsletter December 2017 – Issue 13 Page 1 of 50 Newsletter December 2017 Issue 13 CONTENT Message from the Chairman by Lofty Pg. 3 - 4 Naturist Contact Details Pg. 5 - 6 News from GNA Chairman by Lofty Pg. 7 - 8 Caribbean BBQ Shrimps by Amanda Pg. 9 News from WCNA Land by Louis Pg.10 - 15 News from Eastern Cape by Chris Pg. 16 Boiled Egg Time Table by Amanda Pg,17 The Braai Pie by Lana of KZNNA Pg. 18 News form KZNNA by Christo Pg. 19 - 23 A Naturist Day at Vera Playa by Tony Pg. 25 - 28 The End of Young Naturist America, Inc Pg. 30 - 34 The Surprising Cause of Melanoma Pg. 38 - 43 Summer is Officially here by SunEden Pg.48 - 49 Page 2 of 50 Newsletter December 2017 Issue 13 Message from the SANNA Chairman On Thursday, 9th November, I collected the Report of the Public Protector (PP) - 68 pages. There is no good news for naturists in that report. The PP has clearly taken the side of the Concerned Citizens and has given the Ray Nkonyeni Local Municipality (previously Hibiscus Coast Municipality) only 60 days to reconsider the decision regarding the Mpenjati Naturist Beach. According to the PP, the Municipality approved the nudist friendly beach before making its own application to the Department of the Environmental Affairs, KwaZulu Natal Ezemvelo Wildlife and they must also approach the Office of the KwaZulu Natal MEC: Co-operative Governance and Traditional Affairs. The PP also recommends that the Municipality must consult the Chairman of the Commission for the Promotion and Protection of Cultural, Religious and Linguistic Communities (CRL) for “proper guidance and assistance in handling of this matter”.
    [Show full text]
  • Religious Tourism: a Road Map for Sustainable Development
    Excel Journal of Engineering Technology and Management Science (An International Multidisciplinary Journal) Vol. I No.9 December - January2015-16 (Online) ISSN 2277-3339 Religious Tourism: A Road Map for Sustainable Development Prof Shreekala Padmanabhan (Bachav), Asst Professor, DYPSOM, Pune Dr E.B.Khedkar , Dean, Faculty of Management, Savitribai Phule Pune University, Pune Introduction Tourism is one of the fastest growing industries with an annual average growth rate about 5%, and numbers of international travel might nearly double until 2020. Tourism is also a major source of foreign exchange earnings for many developing countries. The tourism industry ranks about 6th in international trade after trade in fossil fuels, telecommunications and computer equipment, automotive products, and agriculture. In the tourism business, natural resources are intensively used and consumed, and tourism has major impacts on environment, ecosystems, economy, societies and culture. If it is managed well, tourism can contribute significantly to regional development, if not; it can have devastating effects on nature and society. Religious tourism is as old as the religion itself and consequently it is the oldest form of tourism in the world (Karar, 2010, p. 99; Rinschede, 1992, p. 53). Smith (1992) and Shackley (2005) noted that most religions require, whatever the aim is, to visit holy places. A good example is the Zoroastrians (Sarahani and Musa, 2012), which motivated pilgrimages in ancient times, which is still going on un-interrupted today. Each year around 300-330 million tourists visit world’s key religious sites (UNWTO, 2011a). In addition UNWTO (2011a) has reported that 60% of the world population practices a religion and these believers form demographic base of religious tourism.
    [Show full text]
  • Post-Secular Tourism
    Mats Nilsson | Post-Secular Tourism | Nilsson | Post-Secular Tourism Mats Post-Secular Tourism This thesis takes its starting-point in the post-secular changes in society and how 2016:2 these interplay with tourism. In spite of the intensive academic debate on and theorisation of the post-secular and post-secularism, the role of tourism in this change, called the return of religion, has not been studied. Conversely, neither has the role of post-secularism in tourism been addressed. The overall aim of this Post-Secular Tourism thesis is to describe and understand the relation between post-secularism and tourism. Specifically, the aim is to clarify and understand the relation between A Study of Pilgrimages to Santiago de Compostela religious faith, place and tourism in our time on the basis of a case study of pilgrimage in the area of Santiago de Compostela. In other words, the thesis highlights the role of tourism in the emergence of what is now called the post- secular condition. Mats Nilsson This thesis shows that contemporary pilgrimage to Santiago de Compostela is a post-secular performative and place-creating phenomenon. Post-secular tourist places are subjective and spiritually meaningful destinations. Unlike traditional pilgrimage destinations a key attribute is that neither traditional religious faith nor loyalty to institutionalised faith are (pre)ordained. Rather, place is constructed by the narratives and experiences of post-secular tourists. ISBN 978-91-7063-679-0 Faculty of Arts and Social Sciences ISSN 1403-8099 Human Geography
    [Show full text]
  • Religious Festival Marketing: Distinguishing Between Devout Believers and Tourists
    religions Article Religious Festival Marketing: Distinguishing between Devout Believers and Tourists Kuo-Yan Wang 1 , Azilah Kasim 2,* and Jing Yu 1 1 Department of Marketing in School of Economics and Management, Guangdong University of Petrochemical Technology, Maoming 525000, China; [email protected] (K.-Y.W.); [email protected] (J.Y.) 2 School of Tourism, Hospitality & Event Management, Universiti Utara Malaysia, Sintok 06010, Malaysia * Correspondence: [email protected] Received: 2 July 2020; Accepted: 10 August 2020; Published: 12 August 2020 Abstract: Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivation of participants attending religious festival of Mazu in Taiwan and then classifies religious festival participants according to their motivations. Using cluster sampling, a total of 280 responses were obtained and analyzed. The results revealed four different motivation categories: Fun traveler, devout believer, cultural enthusiast, and religious pragmatist. The study concludes that while festivalgoers are influenced by secularization to some extent, the original doctrine of the religion epitomized in the festivals fundamentally retains the essence and spirit of its religious rituals. The findings may have a significant value for the development of religious tourism marketing as it offers a foundation for future research seeking to develop regional cultural and religious sightseeing attractions sustainably. Keywords: festival; customer classification; factor analysis; motivation; folklore belief 1.
    [Show full text]
  • “Religious Tourism and the Evolution of Religious Accommodation”
    “Religious tourism and the evolution of religious accommodation” Silvia Baiocco Research Fellow in Management Project Manager Master MEMATIC Introduction • The lesson presents the topic of religious tourism widely considered as one of the most important historical antecedents of modern tourism, and still relevant in terms of number of travelers and turnover. • Through this lesson, specific knowledge is acquired about the main features of religious tourism and pilgrimages and about the evolution of religious accommodation over time. • The learning outcome of this lesson is twofold: i) the understanding of religious tourism and pilgrimages as tourism products, thus implying both tourism offering and demand with specific characteristics; ii) the comprehension of a new sustainability-oriented hospitality model. Agenda 1. Relationship between tourism and religion 2. Religious tourism and pilgrimage ✓ Similarities ✓ Differences ✓ Pilgrims quotes ✓ Main characteristics ✓ Main issues 3. Religious accommodation ✓ Demand of religious accommodation ✓ Accommodation offering ✓ Renewal and launch of religious accommodations in Rome ✓ Development of religious accommodations in Rome 4. Conclusion Relationship between tourism and religion (I) The relationship between tourism and religion is 1. Historical 2. Social 3. Economic Historical relationship (I) • Traveling for religious purpose is considered one of the most important historical antecedents of modern tourism; • Archaeologists and anthropologists have identified traces of pilgrimages in tribal societies of all continents and in the first great civilizations of history. (Roussel, 1954 and 1972; Rinschede, 1992; Battilani, 2001; Digance, 2003) Historical relationship (II) • The era between the XII and XIII centuries represented the apogee of the Christian pilgrimage because it involved a growing mass of faithful, gaining also a strong social prestige.
    [Show full text]
  • Factors Affecting Residents' Support for Religious Tourism
    Artigo DOI: http://dx.doi.org/10.7784/rbtur.v10i3.957 Factors affecting residents’ support for religious tourism development: the case of Santa Cruz (RN), Brazil Fatores que afetam o apoio dos residentes para o desenvolvimento do turismo religioso: o caso de Santa Cruz (RN), Brasil Factores que Influyen en el Apoyo de los Residentes para el Desarrollo del Turismo Religioso: el caso de Santa Cruz (RN), Brasil Gilmara Barros da Silva1 Sérgio Marques Junior2 Abstract: This study is about the primary stakeholder management - the resident community, aiming to analyze the factors that can influence the residents’ support for the development of religious tourism in Santa Cruz, State of Rio Grande do Norte (RN), Brazil, and the existing interrelationships between factors. In order to achieve this objective, it was necessary to use descriptive research, followed by a quantitative approach with application of questionnaires to 422 residents of Santa Cruz city, RN. The study is based on a model of relationship between variables proposed by Nunkoo and Ramkissoon (2012), it was also used the technique of Structural Equation Modeling - SEM, aiming to explain the relationships between the constructs studied. Findings suggest that the more the residents perceive the benefits generated by tourism, and the more they trust in government actors, responsible for tourism development, the more likely the support of the development of religious tourism will be. We conclude that the structural model that best represents the reality of Santa Cruz, RN is composed of the constructs: benefits and costs of tourism development in the local, as well as trust in government actors.
    [Show full text]
  • Preserving Traveller's Memory in Religious Destinations
    International Journal of Religious Tourism and Pilgrimage Volume 7 Issue 2 Special Issue : Volume 1 of Papers Presented at 10th International Religious Article 12 Tourism and Pilgrimage Conference 2018, Santiago de Compostela 2019 Preserving traveller’s memory in religious destinations Polyxeni Moira University of West Attica, [email protected] Dimitrios Mylonopoulos University of West Attica, [email protected] Anastasia Parasxi Technological Educational Institute of Ionian Islands, [email protected] Follow this and additional works at: https://arrow.tudublin.ie/ijrtp Part of the Tourism and Travel Commons Recommended Citation Moira, Polyxeni; Mylonopoulos, Dimitrios; and Parasxi, Anastasia (2019) "Preserving traveller’s memory in religious destinations," International Journal of Religious Tourism and Pilgrimage: Vol. 7: Iss. 2, Article 12. doi:https://doi.org/10.21427/ercj-j216 Available at: https://arrow.tudublin.ie/ijrtp/vol7/iss2/12 Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License. © International Journal of Religious Tourism and Pilgrimage ISSN : 2009-7379 Available at: http://arrow.dit.ie/ijrtp/ Volume 7(ii) 2019 Preserving traveller’s memory in religious destinations Polyxeni Moira [email protected] Dimitrios Mylonopoulos [email protected] University of West Attica/Department of Tourism Management Campus 1, Agiou Spyridonos 28, Aegaleo 12243, Greece Anastasia Parasxi [email protected] Technological Educational Institute of Ionian Islands Preserving memory from the visit of a tourist destination plays an important role in tourist activity. In pilgrimage in particular, and in religious tourism in general, the preservation of this memory constitutes a spiritual process associated with the sanctity of the place.
    [Show full text]
  • The Religious Tourism As a Competitive Advantage of the Prefecture of Pieria, Greece
    Journal of Tourism and Hospitality Management, May-June 2021, Vol. 9, No. 3, 173-181 doi: 10.17265/2328-2169/2021.03.005 D DAVID PUBLISHING The Religious Tourism as a Competitive Advantage of the Prefecture of Pieria, Greece Christos Konstantinidis International Hellenic University, Serres, Greece Christos Mystridis International Hellenic University, Serres, Greece Eirini Tsagkalidou Aristotle University of Thessaloniki, Thessaloniki, Greece Evanthia Rizopoulou International Hellenic University, Serres, Greece The scope of the present paper is the research of whether the prefecture of Pieria comprises an attractive destination for religious tourism and pilgrimage. For this reason, the use of questionnaires takes place which aims to realizing if and to what extend this form of tourism comprises a comparative and competitive advantage for the prefecture of Pieria. The research method of this paper is the qualitative research and more specifically the use of questionnaires with 13 questions in total. The scope was to research whether the prefecture of Pieria is a religious-pilgrimage destination. The sample is comprised of 102 participants, being Greek residents originating from other Greek counties, the European Union, and Third World Countries. The requirement was for the participant to have visited the prefecture of Pieria. The independency test (x2) was used for checking the interconnections between the different factors, while at the same time an allocation of frequencies was conducted based on the study and presentation of frequency as much as relevant frequency. Due to the fact that, no other similar former researches have been conducted regarding religious tourism in Pieria, this research will be able to give some useful conclusions.
    [Show full text]
  • Religious Tourism and Pilgrimage: Bibliometric Overview
    religions Article Religious Tourism and Pilgrimage: Bibliometric Overview Amador Durán-Sánchez 1, José Álvarez-García 2 ID , María de la Cruz del Río-Rama 3,* ID and Cristiana Oliveira 4 1 Faculty of Finance, Business and Tourism, University of Extremadura, 10071 Cáceres, Spain; [email protected] 2 Financial Economy and Accounting Department, Faculty of Finance, Business and Tourism, University of Extremadura, 10071 Cáceres, Spain; [email protected] 3 Business Organisation and Marketing Department, Faculty of Business Administration and Tourism, University of Vigo, 32004 Ourense, Spain 4 Rector of the European University of the Canary Islands, 38300 Santa Cruz de Tenerife, Spain; [email protected] * Correspondence: [email protected]; Tel.: +34-988-368727 Received: 6 July 2018; Accepted: 9 August 2018; Published: 21 August 2018 Abstract: This paper reviews the academic literature related to religious tourism through a bibliometric study and citations of articles indexed in the multidisciplinary database Web of Science (WoS). Through an advanced search by terms, a representative set of 103 documents that form the ad-hoc basis of the analysis were selected. In view of the results, it is concluded that the United States is at the forefront of research, with almost 20% of the articles affiliated to one of its centres, mainly university centres. Publications on religious tourism are currently in an exponential growth stage, supported by the annual increase in the number of citations received. These papers are published in a small number of journals well positioned in their JCR category, classified within the field of Social Sciences Research. Keywords: religious; pilgrimage; bibliometric analysis; Web of Science; WoS 1.
    [Show full text]
  • Tourists Or Pilgrims: Classification of the Visitors at the Baptism Site of Jesus Christ in Jordan
    International Review of Management and Marketing ISSN: 2146-4405 available at http: www.econjournals.com International Review of Management and Marketing, 2020, 10(1), 72-78. Tourists or Pilgrims: Classification of the Visitors at the Baptism Site of Jesus Christ in Jordan Mohammad Ibrahim Al Zoubi1*, Yahaya Ibrahim2 1Department of Tourism, Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia, 2Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia. *Email: [email protected] Received: 23 October 2019 Accepted: 03 January 2020 DOI: https://doi.org/10.32479/irmm.8893 ABSTACT The purpose of the present study about the baptism site of Jesus Christ together with the holy site portrayal, diverse aspects of the visits to the Baptism Site such as statistics, demographic features of the visitors, their motivations and practices, In addition, classifying the visitors on the site, accordingly, the research aimed to depict the reasons and motivations driving the visits to the baptism site, and examining the potential outcomes of the classification of the visitors at the holy site. 200 surveys have been handed out among Jordanians Christians visitors of which 120 were completed and valid. Accordingly, visitors have been classified into five groups of Religious journeys (pilgrims), cultural pilgrimage tourists, historical pilgrimage tourists, secular tourists, and educational tourism. Keywords: Jordan, Religious Tourism, The Baptism, Religious Pilgrimage JEL Classifications: Z32, Z31, Z39, Z12, N35 1. INTRODUCTION types of tourism based on non-economic factors, they state that 200 million pilgrims are taking part in the world every year, which A standout amongst the most vital yet rather disregarded types comprise of 150 million Christian, and in excess of more than 40 of the tourism industry is religious tourism, which is known as a million Hindus, Buddhists, Jews, and Moslems (Ebadi, 2015).
    [Show full text]
  • Religious Tourism Development: the Case of Thessaloniki
    A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Zouni, Georgia; Digkas, Dimitrios Article — Published Version Marketing suggestions for multi-religious tourism development: The case of Thessaloniki Journal of Tourism, Heritage & Services Marketing Suggested Citation: Zouni, Georgia; Digkas, Dimitrios (2019) : Marketing suggestions for multi-religious tourism development: The case of Thessaloniki, Journal of Tourism, Heritage & Services Marketing, ISSN 2529-1947, International Hellenic University, Thessaloniki, Vol. 5, Iss. 2, pp. 36-42, http://dx.doi.org/10.5281/zenodo.3601675 This Version is available at: http://hdl.handle.net/10419/215630 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by-nc-nd/4.0/ www.econstor.eu Journal of Tourism, Heritage & Services Marketing, Vol.
    [Show full text]
  • A Case of Camino De Santiago
    sustainability Article Motivational Landscape and Evolving Identity of a Route-Based Religious Tourism Space: A Case of Camino de Santiago Hany Kim 1 , Semih Yilmaz 2 and Soyoun Ahn 3,* 1 Department of Tourism and Convention, Pusan National University, Busan 46241, Korea 2 Department of Hospitality, Recreation and Tourism, California State University, East Bay, Hayward, CA 94542, USA 3 Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea * Correspondence: [email protected] Received: 9 May 2019; Accepted: 25 June 2019; Published: 27 June 2019 Abstract: Religious destinations today are visited by a large number of tourists, whose travel motives may vary from purely religious to purely secular. Diverse motives and on-site experiences are, in turn, causing a shift in the identity perception of these destinations. However, research is still limited regarding the dynamic relationship between travelers’ motivation and the perceived identity of a religious space. Using a theoretical–thematic analysis, this study analyzes the online written accounts of visitors to Camino de Santiago (a route-based pilgrimage site) to understand (i) the motivational and experiential differences among religious versus non-religious travelers, and (ii) the perceived identity of Camino with respect to Smith’s “pilgrimage–tourism continuum”. Despite the increase in secular motives, the majority of travelers showed some form of spiritual connection with Camino. Concurrent with the contemporary shifts in the idea of “religion”, Camino continues to be a religious place driven by inner goals, albeit in a more personal, interpretive, and “spiritual” way. Keywords: religious tourism; route-based tourism; pilgrimage; destination identity; motivation; push–pull; Camino de Santiago 1.
    [Show full text]