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PRESS RELEASE July 1, 2009 DACIA AND RENAULT: 10 YEARS OF SHARED SUCCESS Since Dacia was acquired by Renault on July 2, 1999, it has become a major player in the automotive industry and a key component of the Renault group’s strategy. • Dacia is ahead of its time. Its original models have changed car buying habits. Customers are attracted by the keen pricing and reassured by the link between Dacia and Renault. Dacia is considered to deliver the best value for money on the market in terms of space, strength and reliability. • Dacia has a young range - Logan, Logan MCV, Logan van, Logan pick-up, Sandero: five models launched in five years. • Dacia is a constantly growing brand. Almost one million Dacia vehicles have been sold since the launch of Logan in 2004, an increase of 11.7% in 2008, and 15.5% for the first five months of 2009. • Dacia, from national brand to global brand: Dacia vehicles are sold in more than 50 countries in 2009. 1999: Dacia joins the Renault group Renault acquired 51% of Dacia and gradually increased its stake. Since 2003, Renault has held 99.43% of the capital. 1999-2004: large-scale modernization - The Renault group invested €489 million over five years to modernize the Pitesti plant in Romania. The plan involved upgrading industrial facilities, improving quality, training personnel, changing working conditions, renovating buildings, renewing IT systems and putting in place assembly lines for Renault engines and transmissions. 1 - Two models launched in 2000 and 2003, SuperNova and Solenza played the role of “learner vehicles” to test the new industrial processes implemented by Dacia and its suppliers. These vehicles paved the way for Logan. 2004-2005: the launch of Dacia Logan, the embodiment of a high-quality attractively priced family vehicle. This reliable and affordable family vehicle was intended as an entry-level model for families in fast-growing countries (Romania, North-West Africa, etc.). In response to acclaim from the press and customer demand, Dacia Logan was launched in Europe in Spring 2005. It was an immediate success. Dacia Logan won new market share in all countries: in Eastern Europe, in North-West Africa and also in Western Europe. Logan is also sold under the Renault brand outside Europe and North-West Africa. It can now be seen on the road in more than 80 countries. At end-June 2009, more than one million Logan vehicles had been sold worldwide under the two brand names (Renault and Dacia). A few key dates June 2, 2004: world premiere of Logan at the Technocentre (France). September 9, 2004 : market launch of Logan in Eastern Europe June 2005: launch of Logan in Western Europe September 8, 2005 launch of Logan 1.5 dCi 2006-2008: three new models in the range Dacia expanded its range with Logan MCV, the estate version of Logan and two light commercial vehicles, Logan van and Logan pick-up. Logan MCV quickly established itself on all markets. Designed to carry up to seven adults in comfort, it has become the benchmark for affordable estates, with no other comparable vehicles on the market. To date, more than 220,000 Logan MCV vehicles have been sold, mainly in Europe. A few key dates March 2006: presentation at the Geneva Motor Show of Logan Steppe, Dacia’s first showcar October 2006: launch of Dacia Logan MCV February 2007: launch of Dacia Logan van February 2008: launch of Dacia Logan pick-up 2008: Dacia eco², economic vehicles that seek to respect the environment With the launch of the Dacia eco 2 eco-label at the Paris Motor Show in October 2008, Dacia showed that it is possible to make affordable cars that respect the environment. All the models in the range are available with Dacia eco 2 versions, with petrol, diesel, LPG and E85 engines emitting less than 140 g/km of CO 2. 2 2008- 2009: a brand of growing appeal With Sandero, its compact, roomy hatchback, Dacia has taken another step forwards. Sandero is not only affordable, it is also attractive and contemporary. This trend has been confirmed by Duster, Dacia’s first concept car, and Sandero Stepway, the off-roader version of Sandero. A few key dates June 2008: market launch of Dacia Sandero July 2008: launch of Dacia New Logan October 2008: launch of Dacia New Logan MCV March 2009: presentation in Geneva of Duster, Dacia’s first concept car July 2009: launch of Dacia Sandero Stepway Dacia today Dacia is continuing to reflect the changing lifestyles of consumers looking for the essential car. As proved by a few figures: - in the first five months of 2009, . Dacia grew by 15.5% on markets that fell by 16% with sales of almost 120,000 vehicles, . sales multiplied by eight in Germany, - Dacia, ninth-ranking brand in France. Dacia tomorrow Dacia will remain faithful to its positioning and continue to expand its range, with a new 4x4 model in 2010. The development of the entry-level range sold under the Dacia and Renault brand names is a priority for the Renault group. With its range of five models, the Group intends to stay one step ahead of the competition and to reflect the changing consumer habits of car buyers, both in Europe, where motorists are coming back to the essential, and in new automotive markets, where many people wish to buy a car for the first time. Press contact: Axelle de Ladonchamps + 33 (0) 1 76 84 64 69 www.media.renault.com & www .renault.com 3 APPENDICES Dacia sales Year Sales 2000 52,403 2001 54,368 2002 57,681 2003 69,166 2004 98,908 2005 163,899 2006 187,215 2007 230,473 2008 257,854 TOP 5 Countries Since 2004 1 Romania 397 049 2 France 105 239 3 Germany 58 575 4 Morocco 50 476 5 Algeria 39 201 History 1999 Renault buys a 51% stake in Dacia 2000 Launch of Dacia SuperNova with a Renault engine 2001 Renault increases its stake in Dacia to 92.72% 2002 Dacia opens a replacement parts centre Launch of the Diesel Pick-Up Diesel range with a Renault engine 2003 March 13 : Launch of Solenza Renault increases its stake to 99.43% 2004 June 2: world premiere of Logan. September 9: market launch of Logan in Romania. 2005 March 29: opening of the ILN (International Logistics Network) in Mioveni June: launch of Logan in Western Europe September 8: launch of Logan 1.5 dCi September 13: ISO 14 001 certification 2006 March: presentation at the Geneva Motor Show of Logan Steppe, Dacia’s first show-car June: opening of the Renault Technologie Roumanie engineering centre September 14: launch of Logan Prestige 1.6 16V October: launch of Logan MCV 2007 January: launch of Logan MCV in Western Europe February: launch of Logan van May: launch of Logan LPG in Romania June: inauguration in Bucharest of the Renault Design Central Europe engineering centre 2008 February: launch of Logan pick-up March: presentation in Geneva of the Sandero and Dacia’s new brand identity June: market launch of Sandero July : launch of New Logan October: launch of New Logan MCV 2009 March: presentation in Geneva of Duster, Dacia’s first concept-car May: presentation of Sandero Stepway in Barcelona 4 .
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