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Key Performance Indicators Key Performance Indicators February 4, 2021 0 WWE AT A GLANCE: 4Q20 HIGHLIGHTS AVERAGE US PRIMETIME CABLE TV VIEWERSHIP RAW AND PRIMETIME CABLE TV VIEWERSHIP (000s) 2,180 -21% 1,733 0% -11% 1,013 1,015 830 739 4Q19 4Q20 4Q19 4Q20 4Q19 4Q20 Raw USA Network Top 25 Cable Networks 1 WWE AT A GLANCE: 4Q20 HIGHLIGHTS AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP (000s) -21% 5,208 -31% 5,376 4,265 3,580 -15% 2,467 2,105 4Q19 4Q20 4Q19 4Q20 4Q19 4Q20 SmackDown FOX Broadcast Top 4 Broadcast Networks 2 WWE AT A GLANCE: 4Q20 HIGHLIGHTS MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) AVOD Global Views (B) 374 9.6 9.9 9.2 9.3 351 344 342 354 9.0 9.0 8.8 333 324 333 323 8.4 8.5 300 7.7 7.7 266 6.7 243 19 0.5 2010 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2010 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 2019 2020 2018 2019 2020 3 WWE AT A GLANCE: 4Q20 HIGHLIGHTS SOCIAL MEDIA: WWE REACH SOCIAL MEDIA FOLLOWERS (MM) 1,100 1,114 1,055 1,082 1,080 1,019 1,037 981 1,004 923 950 898 386 311 325 345 354 373 271 281 295 206 225 248 201 206 209 215 222 222 224 228 231 224 223 224 491 492 493 495 501 502 502 502 506 502 504 504 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 2019 2020 Facebook Twitter Other Platforms 4 WWE AT A GLANCE: 4Q20 HIGHLIGHTS WWE NETWORK ENDING PAID SUBSCRIBERS ENDING PAID SUBSCRIBERS – US & INTERNATIONAL (000s) 1,742 1,690 1,624 1,597 1,597 1,615 1,549 1,495 1,528 470 1,466 1,470 461 1,389 434 425 430 429 412 412 412 404 389 393 1,272 1,229 1,190 1,172 1,167 1,186 1,137 1,116 1,083 1,062 996 1,081 1Q 2Q 3Q 4Q 2018 2019 2020 International 5 WWE AT A GLANCE: 4Q20 HIGHLIGHTS WWE NETWORK AVERAGE PAID SUBSCRIBERS AVERAGE PAID SUBSCRIBERS – US & INTERNATIONAL (000s) 1,800 1,688 1,661 1,664 1,604 1,558 1,584 1,585 484 1,511 1,503 1,461 1,419 451 454 451 427 432 429 422 412 399 408 395 1,316 1,237 1,136 1,157 1,207 1,213 1,172 1,156 1,053 1,099 1,024 1,104 1Q 2Q 3Q 4Q 2018 2019 2020 International 6 WWE AT A GLANCE: 4Q20 HIGHLIGHTS WWE did not perform events for ticketed LIVE EVENT AVERAGE ATTENDANCE audiences beginning in mid-March 2020 NORTH AMERICA (000s)1,2 INTERNATIONAL (000s)2,3 6.3 6.9 5.9 5.8 5.8 5.4 0.9 5.7 5.6 4.8 1.1 5.0 4.5 4.4 4.9 4.5 4.1 Held one event 6.3 5.8 in 1Q20 (Super 6.9 5.4 5.0 ShowDown in 5.7 5.6 4.8 5.0 4.7 4.5 4.4 Saudi Arabia). 4.9 No int’l events 4.5 4.1 held in 1Q19 or 1Q183 N/M N/M N/M N/M N/M N/M 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 2019 2020 WrestleMania 2018 2019 2020 NUMBER OF EVENTS NUMBER OF EVENTS 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 99 61 86 64 2018 0 29 4 23 2019 90 53 67 50 2019 0 23 7 20 2020 41 0 0 0 2020 1 0 0 0 1 In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns as a result of the COVID-19 outbreak 2 Beginning in mid-March 2020, WWE did not perform live events for ticketed audiences due to public health concerns about in-person gatherings as a result of the COVID-19 outbreak 7 3 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance APPENDIX 8 FOOTNOTES – DEFINITION OF METRICS ▪ Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured by Nielsen) for each minute of a program or daypart expressed as an absolute number, in thousands. During 4Q20 and 4Q19, total U.S. television persons included an average of approximately 308 million and 307 million persons, respectively. Television viewership is measured on a Live+SD basis for 4Q20 and 4Q19 ▪ Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average Viewers P2+ (duration-weighted) in 4Q19 (excludes broadcast and premium networks). ▪ Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average Viewers P2+ (duration-weighted) are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday-Saturday 8-10pm, Sunday 7-10pm for FOX. ▪ Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includes videos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) and WWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram, Snapchat, Twitter, YouTube and WWE platforms. Beginning 4Q19, data includes TikTok. Beginning 1Q20, data includes Twitch and Snapchat Discovery. Beginning 2Q20, figures include consumption on the Free Version of WWE Network. Due to potential data re- statements by YouTube, rounding differences may occur. Third-party consumption figures, including Facebook and YouTube, are based on Google Analytics and WWE platform consumption figures are based on internal data. ▪ Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 9 FOOTNOTES – DEFINITION OF METRICS ▪ Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. ▪ Paid subscribers reflect active subscribers who have made payments in the relevant time period. ▪ Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to- consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30-day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 10.
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