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Download the Spirit Day Guide for Corporations take a stand against bullying. go purple. October 16, 2014 • glaad.org/spiritday How can my company participate? On October 16, 2014, millions 1. GET EMPLOYEES INVOLVED: of Americans will wear purple Send a message out to employees of your company encouraging everyone to on Spirit Day in a stand against participate in Spirit Day on October 16th. GLAAD can provide sample text. bullying and in support of lesbian, 2. TURN YOUR COMPANY’S LOGO PURPLE: gay, bisexual and transgender Whether it’s on your homepage or social media, show your support by turning your (LGBT) youth. GLAAD is once logo purple on Spirit Day. Turn your official Facebook and Twitter profile photos again working to secure the purple on Spirit Day at www.glaad.org/spiritday participation of corporations, as 3. SHARE YOUR SUPPORT: well as celebrities, media outlets, Speak out or post a photo of your CEO or staff in purple to your Facebook, Twitter, Instagram, and Tumblr using hashtag #SpiritDay. organizations, schools and local communities. By going purple on SUGGESTED POST: Spirit Day, corporations can easily Join me in going purple for #SpiritDay 10/16 to support demonstrate their support for LGBT LGBT youth. Go purple here: http://glaad.org/spiritday young people and consumers. #SPIRITDAY POST Who went purple in 2013? COMPANIES MTV TELEVISION Reba McEntire Melissa Etheridge Shonda Rhimes American Airlines Nielsen The Today Show Jason Collins Chelsea Handler Wendy Williams American Apparel PepsiCo Good Morning America Laverne Cox Andy Cohen Zendaya AT&T Publicis Groupe The View Ben Affleck Margaret Cho and more! CBS PwC The Talk Nick Cannon Chaz Bono Coca-Cola Thomson Reuters Jimmy Kimmel Live Cyndi Lauper Jenni “JWOWW” Farley OTHER NOTABLES Comcast-NBCUniversal Tumblr Conan Ricky Martin Nicole “Snooki” Polizzi The White House Delta Air Lines Uber and more! Jimmy Kimmel Kathy Griffin Times Square Disney/ABC Television Verizon Sir Ian McKellen Kesha The Las Vegas Strip Group Viacom CELEBRITIES Shania Twain Brittney Griner LAX Facebook Wells Fargo Oprah Winfrey Shaquille O’Neal Conan O’Brien All major sports leagues HBO Zip Car Demi Lovato Kerry Washington Sharon Osborne and more! Instagram and more! Chelsea Clinton Dianna Agron Bernadette Peters Johnson & Johnson How did Spirit Day begin? Spirit Day was started in 2010 by a high school student as a way to show support for LGBT youth and take a stand against bullying. With GLAAD’s help, millions of teachers, workplaces, media personalities and students wore purple, a color that symbolizes spirit on the rainbow flag. Spirit Day now occurs annually on every third Thursday in October. For more information on how your organization can get involved, contact GLAAD’s Director of Communications Seth Adam at [email protected], (646) 871-8018, and www.glaad.org/spiritday.
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