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Creating the Entrepreneurial Organisation Case Futurice Creating the Entrepreneurial Organisation Case Futurice Teemu Moisala 13.1.2020 CEO Technology is at the heart of your business Supporting role Collaboration Tech-led Tech is the Differentiation business Business (Informattion as a resource) as (Informattion Formal walls Tech pervades a value) heart the of at (Technology and moats Revolution Industrial 4th 3rd Industrial Revolution Industrial 3rd digital business Tech / business Tech boundaries blur Collaborative execution Tech creates digital assets To win in this digital era, you need A strong software To be fanatical A culture that Organizational engineering about customer breeds agility to adapt and foundation experience innovation respond to market needs quickly The digital disruption needs builders, innovators and change agents to show the way. That’s us. Helen Solar Story IN FINLAND? “HOW TO MAKE OWNING A SOLAR PANEL SUPER EASY?” “…WHEN YOU LIVE IN AN APARTMENT BUILDING?” HOW DO YOU PROTOTYPE A POWER PLANT? A CONCRETE, STRATEGIC SUCCESS. Cross-functional teams Meeting Customers face-to-face Autonomy, creativity & innovativeness Experiments, learning, celebrating mistakes. FUT URE . CO -CREATED. Nordic Roots, Global Mindset PEOPLE NATIONALITIES Tampere 550+ 38 Helsinki Oslo Stockholm OFFICES YoY GROWTH 8 30% Family of Companies Berlin London eCommerce & Artificial Intelligence The career partner for tech Stuttgart Growth Hacking & Machine Learning professionals. Munich Process - achieving ownership and results FUTURICE EXPONENTIAL Organisational Paradigms CLASSIC INNOVATION Managing Uncertainty Plan Experiment Decision making Hierarchy & top down Autonomy & bottom-up Team Large & Functional Small & Cross Functional Metrics Revenue, EBIT, ROI Innovation accounting Value creation Products Digital Services futuOS Culture has been a key driver in our success so far ● From 20 in 2005 to 550 in 2019 ● From tech to design to data science/AI to business consulting ● From single legal entity to a family of companies Year 2008: What is going on? Smart reliable people have become stupid & irresponsible? Success factors for culture Rule of Thinking: Everyone at Futurice can make Complete transparency. any decision, that is good for our clients, people and numbers today and tomorrow. Growth strategy = 100% wholly owned subsidiaries ● 2001 Helsinki Nordics DACH ● 2008 Tampere ● 2009 Berlin ● 2011 London group ● 2013 Lausanne, Switzerland ● 2015 Munich ● 2015 Stockholm ● 2018 Oslo ● 2019 Stuttgart Growth strategy = 100% wholly owned subsidiaries + Family of companies ● Renewal in Group Nordics DACH ● Renewal through Family group eCommerce & Artificial Intelligence The career partner for tech Growth Hacking & Machine Learning professionals. The challenge: How to scale a 2-sided platform? TALENT CLIENTS Find a bridge.. ..but don’t let it blind you. Photo by Cody Hiscox on Unsplash Caring Trust Transparency Continuous Improvement How to transition culture? “Never leave your swim buddy” ● Double the Leadership: market + FutuBuddy ● Expats ● FutuCamps ● FutuHikes ● Competence meet-ups, code camps.. ● AI-car races! ● Cross-border projects ● Futuway of doing things.. (core processes) Proven, Open-sourced Methods How do we scale an agile and networked organization? FUTURICE EXPONENTIAL Organisational Paradigms CLASSIC INNOVATION DATA & AI Managing Uncertainty Plan Experiment Simulate Decision making Hierarchy & top down Autonomy & bottom-up Data Team Large & Functional Small & Cross Functional Modelled & Optimised Metrics Revenue, EBIT, ROI Innovation accounting Realisation of Probabilities Value creation Products Digital Services Data Business Models We are (all) in the business of ... yet most is inaccessible Knowledge & Talent = How do we capture, expose, & channel knowledge AND quantify success EXPLORATIONS Organizations are very much communication networks. Could we find a way to make our interactions more transparent? (chat) (hour markings) Degree is highest for C (=6), while in betweenness A gets a higher value. The top 50 people connecting Futurice EXPLORATIONS Who should I consult about this topic? How can I find the person, who knows most about a given topic? Journey continues! Teemu Moisala [email protected].
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