[CREDENTIAL]LIQUID-FORCE.Pdf

ABOUT LIQUID FORCE WHO WE ARE The Story of 13 Years by Liquid Force

History 2006 Liquid Force founded.

2007 Launched LG Mobile Global Site in 45 countries.

2008 Developed SAMSUGN DESIGN TREND reports (3 consecutive years)

2009 Overall design, video production, development & management of Ubiquitous Experience Centers

for Samsung Raemian, Kolon Construction, and Byuksan Construction.

2010 Managed and operated digital contents of LG’s MC/HE/HA departments under a yearly contract.

2011 Developed and produced Hyundai Motor’s apps and commercial videos for the global market.

2012 Conducted creative development, promotion and advertisement for LG Electronics MC domestic division. (4 consecutive years)

2013 Included in LG Electronics BTL/Digital official agency pool. (up to now)

2014~2019 Overall creative ad agency for LG Mobile G series 1~7 in global/domestic market. (Digital / BTL)

Overall creative ad agency for LG Mobile V series 10~40 in global/domestic market. (Digital / BTL)

Overall creative ad agency for LG Mobile Mid-Tier Model in global market. (Digital)

Overall creative ad agency for LG Mobile Mass-Tier Model in global market. (Digital / BTL)

Created and managed LG.COM Digital Content Kit for LG H&A RAC division for a year.

Created and managed LG.COM Digital Content Kit for LG H&A SCAC B2B division for a year.

Created and managed LG.COM Digital Content Kit for LG HE department for a year.

Produced BTL videos for LG HE department’s OLED TV series. © 2019 LIQUID FORCE. All rights Reserved. 2 ABOUT LIQUID FORCE WHAT WE DO Campaign Planning / Brand Strategy Building / Commercial Film Making / Digital Marketing Planning

Commercial Film Digital Marketing Print Design Convention & Promotion Impact Business

TV Commercial Social Media Content Branding and Identities Convention & Exhibition Small Start-up Viral Film Brand/Promotion Site Editorial Design Special Event Subscription Commerce PR Film Digital Campaign Product & Lifestyle Cut Launching Show Digital Consulting Brand Film Web Development Brochure & Catalogue BTL Campaign Web/Mobile & App

© 2019 LIQUID FORCE. All rights Reserved. 3 ABOUT LIQUID FORCE ORGANIZATION Business Area Commercial Film Group Viral Marketing Strategy 7 Group Plan Group 2 6 Creative Manage Design ment Cross Group Support Movement 6 Group 1 3

Strategy Plan Group Creative Design Group Commercial Film Group Cross Movement Group Viral Marketing Group

• On/Offline brand consulting •2D&3D art work design • TV Commercial Film •Digital information display •Viral-marketing management part • Advertising planning • Motion graphic design •PR Movie • Interactive contents • Scenario planning • 3D animation design • Brand Film application • UX consulting • Contents management • User Interface design • Digital Commercial Film

Positioned and introduced as the very first 5G Smartphone at MWC.

By uncasing various multi-tasking scenes enabled by the combination of 5G’s fast data speed and DualScreen, these videos has highlighted the merits of DualScreen.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID LG Home Appliance LG EasyClean Viral Video LG EasyClean LG Home Appliance LG EasyClean Viral Video LG EasyClean

Episode ‘savor true flavor’

An apple pie carefully made with fresh ingredients. However, its taste is ruined by old chicken grease’s flavor from the dirty oven it was cooked in.

With EasyClean oven, you can simply clean it in 10 minutes with only water, and protect the original taste of your dishes.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Island Director : Hyoungyoung Kim LG Home Appliance LG EasyClean Viral Video LG EasyClean LG Home Appliance LG EasyClean Viral Video LG EasyClean

Episode ‘water is all you need’

Scenes of dirty things being washed off with water to make you feel so fresh.

Just like them, EasyClean can also finish cleaning in only 10 minutes with water.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Island Director : Hyoungyoung Kim LG Home Appliance LG EasyClean Viral Video LG EasyClean LG Home Appliance LG EasyClean Viral Video LG EasyClean

Episode ‘Effortless Cleaning’

Strange things happens to a woman: her alarm clock is accidentally crushed by half asleep pressing, a bus handle she holds suddenly tears off, her dish breaks when she cuts her steak, etc.

When she takes a short break after cleaning her oven so hard, her arm has swollen like a body builder. Does she really have to toil over simple oven cleaning?

With EasyClean, she can clean her oven effortlessly in just 10 minutes with water.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Island Director : Hyoungyoung Kim LG Mobile LG G7 One Product Video LG G7 One LG Mobile LG G7 One Product Video LG G7 One

G7 One is equipped with Android One, which boasts its simple and authentic OS with always available updates of most recent versions.

Provoking curiosity by messaging “you only need to buy G7One if you want to use Androids with the most recent version always,” rather than explaining the product spec and functions.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID LG Mobile LG G6+ Line-up Video LG G6+ LG Mobile LG G6+ Line-up Video LG G6+

Line up videos for the entire G6 series to show colors, options, and functions of G6+, which was the follow up of G6.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Eliot Director : YoungGon Cho LG Mobile LG G6+ Color Video LG G6+

G6+ ‘color’ video emphasizing its new colors, water & dust proof unction.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Eliot Director : YoungGon Cho LG Mobile LG G6 Product Video 엘지 G6 LG Mobile LG G6 Product Video LG G6

Despite its huge screen, the 18:9 full vision display provides a firm grip due to its compact size.

To highlight this merit of the product, we created scenes of various people using G6’s unique functions in various places with only one hand.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Willow House Films, LLC., LA Executive Producer : Michael Evan Deitzler LG Mobile LG G6 Retail Mode LG G6

By adopting G6’s unique GUI shape consisted with two identical squares, we created videos showing a situation in two different perspectives and transitioning through the square shapes on displays at stores to catch users’ eyes.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Willow House Films, LLC., LA Executive Producer : Michael Evan Deitzler LG Mobile LG G6 Design Video LG G6

A ‘design’ video introducing G6’s premium design, materials, patterns, and 18:9 full vision display.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : GUST N GALE LG Mobile LG K10 Product Video Ver. 1 LG K10 LG Mobile LG K10 Product Video Ver. 1 LG K10

Episode ‘the shot of your life’

Even ordinary situations can turn into unexpected shots of your life when you capture them with K10’s wide camera.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Island Director : ChungKyu Choi LG Mobile LG K10 Product Video Ver. 2 LG K10 LG Mobile LG K10 Product Video Ver. 2 LG K10

Episode ‘Sorry’

There are a lot of ‘sorry’ situations when you take group pictures as someone is always cut off. If you take pictures with K10’s wide camera, you don’t need to feel sorry anymore.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Island Director : ChungKyu Choi LG Mobile LG K10 Design Video LG K10 LG Mobile LG K10 Design Video LG K10

Expressed K10’s premium level materials and specs despite its low and middle price, in classy tone and manner,

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : GUST N GALE LG TV & Home Entertainment LG 4K OLED TV Product Video LG 4K OLED TV LG TV & Home Entertainment LG 4K OLED TV Product Video LG 4K OLED TV

To highlight 4K Curved OLED panel’s immersiveness and vivid colors, we created a virtual space consists of numerous panels and created videos enabling overwhelmingly immersive and colorful experiences in the space.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : VIVE Studio Director : HyunSeok Lee LG Mobile LG V20 Retail Mode LG V20 LG Mobile LG V20 Retail Mode LG V20

Retail mode videos consists of an intro to attract users’ eyes by introducing functions with witty ideas…

… and a tutorial where a guide appears in its GUI to let the user experience its functions directly, making them not just looking at the video but actually using and learning the functions.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : hwaiu Director : HyoungYoung Kim LG TV & Home Entertainment LG Arena TV Viral Video LG Arena TV LG TV & Home Entertainment LG Arena TV Viral Video LG Arena TV

Outside a bar, a crowd is cheering a soccer game, but a man is keeping the bar alone.

However, thanks to Arena TV specialized for soccer game broadcasting, he fully enjoys himself as if he is watching the game at the site.

When he turns off the TV, he comes back to his reality.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Discovery of daily life Director : SungJoo Kim LG Home Appliance LG CordZero Viral Video LG CordZero LG Home Appliance LG CordZero Viral Video LG CordZero

A corded vacuum has lost its place after a cordless vacuum has arrived. He admires and wants to be like the cordless vacuum but he is stuck with his cord plugged to the wall. At the end, he is unplugged and stops.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Discovery of daily life Director : SungJoo Kim LG Mobile LG G3 TV Commercial LG G3 LG Mobile LG G3 TV Commercial LG G3

To take good pictures, you need good gears, lights, and many more.

But with G3? “Just shoot!”

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Discovery of daily life Director : SungJoo Kim LG Mobile LG G4 Viral Video LG G4 LG Mobile LG G4 Viral Video LG G4

The new rear side leather cover applied to LG G4 : the behind story of G4 leather cover which is not simply mass produced but made with true craftsmanship.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : Discovery of daily life Director : SungJoo Kim LG R&D LG IoT Life Story LG IoT Life Story LG R&D LG IoT Life Story LG IoT Life Story

Based on the contemplation of our changes of lifestyle in impending IOT era, we created a video picturing near future with implementation-ready technologies.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : VIVE Studio Director : HyunSeok Lee LG TV & Home Entertainment LG MiniBeam Product Video LG MiniBeam LG TV & Home Entertainment LG MiniBeam Product Video LG MiniBeam

MiniBeam is small but powerful. With MiniBeam, your living room turns into soccer field, and your camping site becomes a movie theater.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID LG TV & Home Entertainment LG OLED TV Product Video LG OLED TV LG TV & Home Entertainment LG OLED TV Product Video LG OLED TV

What is the difference between LED and OLED? Why do you have to watch OLED TV? An intro video of OLED, providing colors and functions in a whole different level.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID LG Mobile LG V10 Lifestyle Video - Zion.T LG V10 LG Mobile LG V10 Lifestyle Video - Zion.T LG V10

A life style video to glam up V10 by picturing the product integrated into lifestyle of a selected celeb, who is best in showing its features including powerful multimedia, second screen, etc.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : early high Director : Masaki LG Mobile LG V10 Lifestyle Video - Stephanie LG V10 LG Mobile LG V10 Lifestyle Video - Stephanie LG V10

A life style video to glam up V10 by picturing the product integrated into lifestyle of a selected celeb, who is best in showing its features including powerful multimedia, second screen, etc.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : early high Director : Masaki LG Mobile LG V10 Lifestyle Video - Jang Jin LG V10 LG Mobile LG V10 Lifestyle Video - Jang Jin LG V10

A life style video to glam up V10 by picturing the product integrated into lifestyle of a selected celeb, who is best in showing its features including powerful multimedia, second screen, etc.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : early high Director : Masaki LG Mobile LG Watch Urbane Product Video LG Watch Urbane LG Mobile LG Watch Urbane Product Video LG Watch Urbane

A life style video to glam up V10 by picturing the product integrated into lifestyle of a selected celeb, who is best in showing its features including powerful multimedia, second screen, etc.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID LG Mobile LG X Series & iKON Love Story LG X Series LG Mobile LG X Series & iKON Love Story LG X Series

A teenage drama-like video which naturally dissolved X Series’ three special features into a love story of three men and a girl, struggling between their friendship and love.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : early high Director : Masaki LG Mobile LG G8X ThinQ 2019 IFA Video LG G8X ThinQ LG Mobile LG G8X ThinQ 2019 IFA Video LG G8X ThinQ

To emphasize the powerful multi-tasking functionality enabled by the combination of G8X ThinQ and DualScreen, we developed various practical and applicable multi-tasking scenes and displayed them at 2019 IFA.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID LG Mobile LG G8S ThinQ Feature Video LG G8S ThinQ LG Mobile LG G8S ThinQ Feature Video LG G8S ThinQ

To let users easily understand G8S’ new features, we explained them intuitionally. To easily immerse the viewers, we produced series of 20 second short videos with BGMs with addictive beats.

Credits

Advertising Agency : Liquid Force, Korea Creative Director : Taeha Min Commercial Video Producer : Seunghun Ham Art Director : Hyoungjun Ahn Producer : Hanwoong Cho Post Production : SPOID PORTFOLIO