Appendix Contents
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Appendix This appendix contains the textual transcripts of the fifty smartphone advertisements selected for the analysis. The smartphones are arranged in an alphabetical order and numbered in concord with the numbering of the advertisements used in the thesis. Contents Appendix .................................................................................................................................... 1 1 Acer Liquid Z220 commercial ......................................................................................... 4 2 Acer Liquid Z520 commercial ......................................................................................... 4 3 Alcatel Onetouch Idol 2 S commercial ............................................................................ 5 4 ALCATEL ONETOUCH PIXI 3 Family commercial ................................................... 6 5 ARCHOS Helium Plus commercial ................................................................................. 8 6 ASUS ZenFone 2 and ZenFone Zoom commercial ........................................................ 9 7 ASUS ZenFone Max commercial ................................................................................... 10 8 BlackBerry Classic commercial ..................................................................................... 12 9 BlackBerry PRIV commercial ....................................................................................... 13 10 BLU Life Pure Mini commercial ................................................................................. 15 11 Blu Vivo 4 8 commercial ............................................................................................... 16 12 Cubot S600 commercial ................................................................................................ 17 13 Doogee F5 commercial .................................................................................................. 22 14 Elephone M2 commercial ............................................................................................. 23 15 Elephone P6000 Pro commercial ................................................................................. 24 16 Gionee S Plus commercial ............................................................................................ 25 17 HTC One M9+ commercial .......................................................................................... 27 18 HTC One max commercial ........................................................................................... 27 19 Huawei Ascend G6 commercial ................................................................................... 28 1 20 Huawei Mate S commercial .......................................................................................... 30 21 iNew L3 commercial ...................................................................................................... 31 22 iNew U5 commercial ..................................................................................................... 31 23 iPHONE 5 commercial .................................................................................................. 32 24 Lava pixel v 2 ................................................................................................................. 34 25 Lenovo Vibe S1 commercial ......................................................................................... 36 26 Lenovo VIBE X2 commercial ....................................................................................... 38 27 LG G3 Commercial ....................................................................................................... 38 28 LG V10 commercial ...................................................................................................... 40 29 Micromax Canvas 4 Plus commercial ......................................................................... 42 30 Micromax Canvas Knight commercial ....................................................................... 44 31 Microsoft Lumia 950 and 950 XL commercial ........................................................... 45 32 Motorola Moto E commercial ...................................................................................... 46 33 Motorola Moto X Pure Edition commercial ............................................................... 47 34 Nexus 6 commercial ...................................................................................................... 49 35 Nexus 6P commercial .................................................................................................... 50 36 Nokia Lumia 1520 commercial .................................................................................... 51 37 Nokia Lumia 920 commercial ...................................................................................... 52 38 OnePlus 2 commercial .................................................................................................. 52 39 OnePlus One commercial ............................................................................................. 53 40 OPPO Find 7 commercial ............................................................................................. 54 41 OPPO Neo 7 commercial .............................................................................................. 55 42 Philips Xenium V787 commercial ................................................................................ 55 43 Samsung GALAXY A commercial .............................................................................. 57 44 Samsung Galaxy Note 5 commercial ........................................................................... 58 45 SISWOO Darkmoon R9 commercial .......................................................................... 62 46 Sony Xperia A4 commercial ......................................................................................... 62 2 47 Vertu Aster commercial ................................................................................................ 63 48 Xperia E4g commercial ................................................................................................ 64 49 ZTE Axon Elite commercial ......................................................................................... 65 50 ZTE Blade Vec commercial .......................................................................................... 67 3 1 Acer Liquid Z220 commercial CAPTURE CONNECT GO CAPTURE 5MP main camera with 89-degree wide-angle lens CONNECT Social networking, instant messaging and more GO Compact design with 4-inch display Liquid Z220 CAPTURE CONNECT GO ACER Explore beyond limits™ 2 Acer Liquid Z520 commercial Liquid Z520 The camera’s always ready, your word is its command Who knows what could happen? 4 Hit me with your best shot! Do you want some cheese on your toast? Wanna take a selfie? Liquid Z520 Better photos, hands down ACER Explore beyond limits™ 3 Alcatel Onetouch Idol 2 S commercial Beyond style Idol2s 7.4 mm Slim and trim Brushed metallic finish Diamond-cut edges Refined details Brighten up your life ! Immersive Crystal clear Bright Vivid 5’’ HD IPS display Everything you see is true to life Witness true speed 5 4G LTE cat 4 up to 150 Mbps Forget complicated finger movements one finger zoom Steady as a rock Video stabilization Everything fast and smooth Quad core 1.2 GHz CPU Now pump up the volume ! Crisp and super clear HD sound Lateral speaker Sound powered by: ARKAMYS Idol2s SLIM, BEAUTIFUL & FAST ALCATEL onetouch® Smart move. 4 ALCATEL ONETOUCH PIXI 3 Family commercial Pixi3 CHOOSE YOUR #SIZE 6 3.5’’ 4’’ 4.5’’ CHOOSE YOUR #SPEED 3G+ #FAST 4G #FASTER 5-100 Mb/s CHOOSE YOUR #O.S. ANDROID WINDOWS FIREFOX CHOOSE YOUR #COLOR PLAY #HARD GO #PARTY MAKE #FRIENDS GET 7 #APPS Pixi3 ALCATEL one touch® 5 ARCHOS Helium Plus commercial ARCHOS Entertainment your way SATIN SILVER FRAME LUMINOUS GLOSS FINISH PEAK PERFORMANCE 4G SPEEDS 13 MP SUBLIME PICTURES CRISP HD IPS SCREEN 64-BITS QUADCORE PROCESSOR POWERHOUSE /powerhouse?????/ ANDROID LOLLIPOP FOR A CLEAN INTUITIVE USER INTERFACE 8 5.0’’ 5.5’’ ARCHOS 50 Helium+ ARCHOS 55 Helium+ ARCHOS Entertainment your way /your – green colour, different font = stressed/ 6 ASUS ZenFone 2 and ZenFone Zoom commercial Backlight (HDR) Mode to See Through Shadows Real-Time Beautification by One Touch 85-degree Wide Angle Selfie 140-degree Selfie Panorama You have a new message Kimberly_Love #SeeWhatOthersCantSee Steady 12X Zoom with OIS to See Details Zenfone Zoom Zenfone 2 Zenfone 2 ZX550ML ZE550ML ZE551ML Zenfone 2 SEE WHAT OTHERS CAN’T SEE Low Light Mode for 400% Brighter Images in Dark ASUS IN SEARCH OF INCREDIBLE 9 7 ASUS ZenFone Max commercial SEE YOUR WORLD WITH ULTIMATE ENERGY Zenfone Max™ High efficiency. Long-lasting battery. 5000mAh ULTIMATE ENERGY FOR EVERY SCENARIO ULTIMATE ENERGY FOR EVERY SCENARIO STANDBY 38 DAYS 3G Talk Time 37.6 hours WIFI Web Browsing 32.5 hours Music Playback 72.9 Hours Video Playback 22.6 Hours POWER BANK FUNCTION Zenfone Max Your 10 Go-everywhere Power bank LASER AUTO FOCUS 13 MegaPixel clarity. 0.03 SENCOND DETAILED DESIGN THAT GOES WITH STYLE Metal-effect bezel Look sharp Luxurious rear cover 64-BIT SUPER QUAD-CORE PROCESSOR 64-BIT SUPER Snapdragon 410 QUAD-CORE PROCESSOR BACKLIGHT HDR MODE LOWLIGHT BEAUTIFICATION SELFIE PANORAMA 11 DUAL LED REAL TONE FLASH WITH REAL TONE FLASH BRAND NEW ZenUI™ Zenfone Max™ ASUS IN SEARCH OF INCREDIBLE 8 BlackBerry Classic commercial BlackBerry INTRODUCING THE BLACKBERRY CLASSIC CLASSIC TRACKPAD AND NAVIGATION KEYS BEST-IN-CLASS