Appendix This appendix contains the textual transcripts of the fifty smartphone advertisements selected for the analysis. The smartphones are arranged in an alphabetical order and numbered in concord with the numbering of the advertisements used in the thesis.
Contents
Appendix ...... 1
1 Acer Liquid Z220 commercial ...... 4
2 Acer Liquid Z520 commercial ...... 4
3 Alcatel Onetouch Idol 2 S commercial ...... 5
4 ALCATEL ONETOUCH PIXI 3 Family commercial ...... 6
5 ARCHOS Helium Plus commercial ...... 8
6 ASUS ZenFone 2 and ZenFone Zoom commercial ...... 9
7 ASUS ZenFone Max commercial ...... 10
8 BlackBerry Classic commercial ...... 12
9 BlackBerry PRIV commercial ...... 13
10 BLU Life Pure Mini commercial ...... 15
11 Blu Vivo 4 8 commercial ...... 16
12 Cubot S600 commercial ...... 17
13 Doogee F5 commercial ...... 22
14 Elephone M2 commercial ...... 23
15 Elephone P6000 Pro commercial ...... 24
16 Gionee S Plus commercial ...... 25
17 HTC One M9+ commercial ...... 27
18 HTC One max commercial ...... 27
19 Huawei Ascend G6 commercial ...... 28
1
20 Huawei Mate S commercial ...... 30
21 iNew L3 commercial ...... 31
22 iNew U5 commercial ...... 31
23 iPHONE 5 commercial ...... 32
24 Lava pixel v 2 ...... 34
25 Lenovo Vibe S1 commercial ...... 36
26 Lenovo VIBE X2 commercial ...... 38
27 LG G3 Commercial ...... 38
28 LG V10 commercial ...... 40
29 Micromax Canvas 4 Plus commercial ...... 42
30 Micromax Canvas Knight commercial ...... 44
31 Microsoft Lumia 950 and 950 XL commercial ...... 45
32 Motorola Moto E commercial ...... 46
33 Motorola Moto X Pure Edition commercial ...... 47
34 Nexus 6 commercial ...... 49
35 Nexus 6P commercial ...... 50
36 Nokia Lumia 1520 commercial ...... 51
37 Nokia Lumia 920 commercial ...... 52
38 OnePlus 2 commercial ...... 52
39 OnePlus One commercial ...... 53
40 OPPO Find 7 commercial ...... 54
41 OPPO Neo 7 commercial ...... 55
42 Philips Xenium V787 commercial ...... 55
43 Samsung GALAXY A commercial ...... 57
44 Samsung Galaxy Note 5 commercial ...... 58
45 SISWOO Darkmoon R9 commercial ...... 62
46 Sony Xperia A4 commercial ...... 62
2
47 Vertu Aster commercial ...... 63
48 Xperia E4g commercial ...... 64
49 ZTE Axon Elite commercial ...... 65
50 ZTE Blade Vec commercial ...... 67
3
1 Acer Liquid Z220 commercial
CAPTURE
CONNECT
GO
CAPTURE 5MP main camera with 89-degree wide-angle lens
CONNECT Social networking, instant messaging and more
GO Compact design with 4-inch display
Liquid Z220 CAPTURE CONNECT GO
ACER Explore beyond limits™
2 Acer Liquid Z520 commercial
Liquid Z520
The camera’s always ready, your word is its command
Who knows what could happen?
4
Hit me with your best shot!
Do you want some cheese on your toast?
Wanna take a selfie?
Liquid Z520 Better photos, hands down
ACER Explore beyond limits™
3 Alcatel Onetouch Idol 2 S commercial
Beyond style Idol2s 7.4 mm Slim and trim
Brushed metallic finish Diamond-cut edges Refined details
Brighten up your life !
Immersive Crystal clear Bright Vivid
5’’ HD IPS display
Everything you see is true to life Witness true speed 5
4G LTE cat 4 up to 150 Mbps
Forget complicated finger movements one finger zoom
Steady as a rock Video stabilization
Everything fast and smooth Quad core 1.2 GHz CPU
Now pump up the volume !
Crisp and super clear HD sound Lateral speaker
Sound powered by: ARKAMYS
Idol2s SLIM, BEAUTIFUL & FAST
ALCATEL onetouch®
Smart move.
4 ALCATEL ONETOUCH PIXI 3 Family commercial
Pixi3
CHOOSE YOUR #SIZE 6
3.5’’
4’’
4.5’’
CHOOSE YOUR #SPEED
3G+ #FAST 4G #FASTER 5-100 Mb/s
CHOOSE YOUR #O.S.
ANDROID WINDOWS FIREFOX
CHOOSE YOUR #COLOR
PLAY #HARD
GO #PARTY
MAKE #FRIENDS
GET
7
#APPS
Pixi3
ALCATEL one touch®
5 ARCHOS Helium Plus commercial
ARCHOS Entertainment your way
SATIN SILVER FRAME
LUMINOUS GLOSS FINISH
PEAK PERFORMANCE 4G SPEEDS
13 MP SUBLIME PICTURES
CRISP HD IPS SCREEN
64-BITS QUADCORE PROCESSOR POWERHOUSE /powerhouse?????/
ANDROID LOLLIPOP FOR A CLEAN INTUITIVE USER INTERFACE
8
5.0’’ 5.5’’ ARCHOS 50 Helium+ ARCHOS 55 Helium+
ARCHOS Entertainment your way /your – green colour, different font = stressed/
6 ASUS ZenFone 2 and ZenFone Zoom commercial
Backlight (HDR) Mode to See Through Shadows
Real-Time Beautification by One Touch
85-degree Wide Angle Selfie 140-degree Selfie Panorama
You have a new message Kimberly_Love #SeeWhatOthersCantSee
Steady 12X Zoom with OIS to See Details
Zenfone Zoom Zenfone 2 Zenfone 2 ZX550ML ZE550ML ZE551ML
Zenfone 2 SEE WHAT OTHERS CAN’T SEE
Low Light Mode for 400% Brighter Images in Dark
ASUS IN SEARCH OF INCREDIBLE
9
7 ASUS ZenFone Max commercial
SEE YOUR WORLD WITH ULTIMATE ENERGY
Zenfone Max™
High efficiency. Long-lasting battery. 5000mAh
ULTIMATE ENERGY FOR EVERY SCENARIO
ULTIMATE ENERGY FOR EVERY SCENARIO
STANDBY 38 DAYS
3G Talk Time 37.6 hours
WIFI Web Browsing 32.5 hours
Music Playback 72.9 Hours
Video Playback 22.6 Hours
POWER BANK FUNCTION
Zenfone Max Your
10
Go-everywhere Power bank
LASER AUTO FOCUS 13 MegaPixel clarity.
0.03 SENCOND
DETAILED DESIGN THAT GOES WITH STYLE
Metal-effect bezel
Look sharp
Luxurious rear cover
64-BIT SUPER QUAD-CORE PROCESSOR
64-BIT SUPER Snapdragon 410 QUAD-CORE PROCESSOR
BACKLIGHT HDR MODE
LOWLIGHT
BEAUTIFICATION
SELFIE PANORAMA
11
DUAL LED REAL TONE FLASH
WITH REAL TONE FLASH
BRAND NEW ZenUI™
Zenfone Max™
ASUS IN SEARCH OF INCREDIBLE
8 BlackBerry Classic commercial
BlackBerry
INTRODUCING THE BLACKBERRY CLASSIC
CLASSIC TRACKPAD AND NAVIGATION KEYS
BEST-IN-CLASS PHYSICAL KEYBOARD
CLASSIC DESIGN
FASTER RESULTS
FROM BLACKBERRY TO BLACKBERRY BOLD 9900 CLASSIC
60% MORE 12
SCREEN SPACE
BROWSE 3X FASTER
UP TO 50% MORE BATTERY LIFE
THE SMARTPHONE YOU TRUST
WITH THE POWER YOU COULDN’T IMAGINE
YOUR POWER UPGRADED
SERIOUS MOBILITY FOR SERIOUS BUSINESS BlackBerry CLASSIC blackberry.com/classic
9 BlackBerry PRIV commercial
PRIV BLACKBERRY SECURE SMARTPHONE POWERED BY ANDROID™
Introducing all new Android experiences
BlackBerry Hub All of your communications in one simple inbox
Pop-up Widgets Fast and private access to all 13 your widgets with a single swipe
Form and Function
Dual curved screen 5.4’’ Quad HD 540 PPI
Touch-enabled physical keyboard with SmartSlide
Best in class virtual keyboard Flick to type word prediction
Colossal 3410 mAh battery 22.5 hours of mixed use Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.
Dazzling photo quality Schneider-Kreuznach® certified 18MP OIS Dual Flash
4K video recording at 30 FPS Screen and product images simulated
Know when your privacy is at risk Take action with DTEK
DTEK Monitors your overall security by rating and suggesting action
14
Know when application access puts your device at risk
PRIVACY MATTERS, LIVE SECURE
PRIV BlackBerry Secure Smartphone Powered By Android™ BlackBerry.com/PrivacyOn
10 BLU Life Pure Mini commercial
ASTONISH DESIGN
4.5’’ HD Display 1280 x 720 Resolution
VANGUARD TECHNOLOGY
Unibody Housing 1.5Ghz Quad Core CPU under it
IN ONE BRILLIANT DEVICE
8.9 mm
16GB of Internal Memory 1GB of RAM
Massive Battery 3,000 mAh (36 Hrs Talk Time)
8.0MP Camera 15
2MP Front Camera
GESTURE CONTROL Intuitive User Interface
INTRODUCING
LIFE PURE MINI
BLÜ
BOLD LIKE US
11 Blu Vivo 4 8 commercial
PREPARE TO BE AMAZED
4.8’’ HD Super AMOLED with OGS and IPS
4 Stunning Colors
TRUE PERFECT COLOR IN HI-DEFINITION
6.9 mm Super Slim Design
Unibody housing 1.5Ghz Quad Core CPU under it
IT’S EYE-GASMIC
8MP Back and 5MP Front 1080p Video Record
16
INTRODUCING
VIVO 4.8 HD SUPER HD AMOLED
BLÜ
BOLD LIKE US
12 Cubot S600 commercial
CUBOT
Gloss & Smooth Unique Craftsmanship Unique gloss, unique curve
Touch Sense
Strong & Smooth
Smart Antenna
Sharp? Smooth? How will a cold metal give us a sense of safety and comfort? We will cut the frame corner for twice which will make it more soft when touching. Both top and bottom has subtle margin, and it allows the 2.5D glass looks shinning and rounded. Look from the far distance, S600 is strong and cool, but it is soft and safety when holding in your hand. Seamless and Natural The joint position between metal and other material 17 is extremely small and balance. High density CNC lathe processing, no deviation at all.
Zinc Alloy Structure,Solid Appearance
Front & Back, excellent in every aspect
High Strength 2.5D Curve Glass Maybe you haven’ t notice that S600 has no plastic protector between the glass and metal frame. In traditional situation, the plastic protect frame is used to help relieve the impact on the phone. That’ s because we use Panda glass which is also called “China Corning” for the smart phone. It has enough toughness and strengthen to resist the crash.
CUBOT S600 Quick focus & fingerprint sensor
What S600 brings you? - To the fans who loves phones like us !
Wonderful camera ,amazing journey
It’ s especially for you Samsung 16MP camera S600 uses Samsung 16MP image sensor with PDAF focus chip ,it takes only 0.3s to have a quick focus ,you could easily have all wonderful pictures. Meanwhile ,5p lens could keep a high color fidelity and broader dynamic range .when you shoot the good scene around you or
18 tasty dishes during a feast ,every picture is great to post in your Wechat moments ,you get more like .
PDAF 16mp 5p f2.0 Fast focus SAMSUNG Blue Big chip Camera Lens Aperture
Flash Light x 2 In our mind, in dark conditions ,it can’ t expose the whole subject , even hard to focus, but S600 gives you double flash and supplies more exposure in dark . occasionally you use the flashlight as the torch, that’ s a good Choice. With S600, you will begin to like taking pictures with flash.
Some times, you like to make some edit of pictures Change the angle of your pictures , Add vignetting , make a mirror image , scrawl over the picture, add 10 different post- filters to photos . More than that , manually adjusting the saturation , brightness and contrast make your work more professional . let’s look at the shooting works of Cubot S600
It’ s a good idea to post your looking with a picture . 8MP 4P Front Camera Lens
Video Call Start your front facing camera and have the video call with friends . Use video call to say your greeting when you can’ t go to your friend’ s birthday party .or you could talk with your
19 family member ,and make them have a look at the new . . - /the rest of the text is illegible/
Only 0.3s to start finger print sensor From taking the finger sampling to chip recognition , it only takes 0.3s,you don’ t have to remember the code any more .just press the touch area ,the phone is unlocked immediately ,very fast and safe ,it ‘s a trend .
It’ s safe to use your fingerprint sensor Please make assured to use the finger print sensor which uses Silead GSL6163MSB2 press finger print chip , it has the largest touch area in the market till now ,more suitable for people with bigger palm . more sampling point ,more accurate for recognition , you lock your privacy with this hardware level finger print sensor with nobody stealing your sampling ,yourself either .
Fast ∙ Fluent The function will be more powerful 4 core 64bit 2GB 16GB Stem from New generation LPDDR3 800MHz eMMC4.5 200MHz Cortex-A53 Processor RAM ROM
The smart screen 5.0 inch 720P HD colourful screen Panda 93% OGS 294 Glass NTSC IPS PPI
20
You browse the phone In bright light When you enjoy the first rays of sun in spring , you are sitting quietly in a coffee house, the sunlight refracts through the window onto your screen, your phone seems no dark , on the contrary , its screen clearly show what you are browsing . you have a coffee while reading in the sun, no one is willing to bother your coziness
Gentle Brightness in Dark protects your eyes When lay down on bed for reading, how could we don’ t have a nice display? Equip with Mira Vision display technology, it were enable to produce soft light for reading. Intelligent display will lower the brightness. And it could adjust the color temperature, weaker the blue light so as to protect your eyes. Of course, that is dream we pursue along these years. brightlight screen illustration not brightlight screen illustration
Deep Color, Soft rays
Full Lamination Technology Higher Transmittance Full lamination technology combines glass, display and display touch sensor together so as to reduce the air among the component, avoiding air reflect the sunshine which will influence the display effect. Besides this, it will help the color more pure and the display more slim. 178˚ wide view angle The broad view angle technology could
21 reach 178 degree. Even when you watch the photo from the side, you are able to view clear colors. It is good for you to share a movie or photo with your friends easily.
Support 4G network FDD-LTE S600 has dual SIM card dual standby , it also supports FDD-LTE standard network which enables the phone to run smoothly. Good quality for calling guarantee the perfect phone call experience. Band GSM: 850 / 900 / 1800 / 1900 WCDMA: 850 / 900 / 1900 / 2100 FDD-LTE: B1 / B3 / B7 / B20 more information on cubot pls focus on us
13 Doogee F5 commercial
Thin Light Luxury
13MP Samsung 3M2 sensor ISOCELL sensor
360˚fingerprint sensor Security at your fingertip
5.5’’ stunning display 82% screen-to-body ratio
Exclusive form cutting Handsome appearance Strong material for outer frame 22
DOOGIEF5 I like who i am
DOOGEE www.doogee.cc
14 Elephone M2 commercial
Mentallic feeling comfortable grips
3GB RAM 32GB ROM
Fingerprint to unlock entinguished screen
Fingerprint Sensor
Precise navigation
5.5-inches LG&FHD screen commerce in hands panoramic photography
13 MP Sony IMX214 F/2.0
Dual SIM 4G FDD-LTE/TDD-LTE
23
MTK6753
Elephone M2 Not only for business www.elephone.hk
15 Elephone P6000 Pro commercial
What is 3GB RAM
Rapid algorithm speed run big games easily
What is 64-bit Octa core
64bit Octa MT6753 world mode LTE
Mali-T720 GPU outstanding performance
Fast stable and energy efficient
What is 4G LTE
Large files download in minutes
Samsung 13MP camera
LG, 5.0’’ 1280*720 24
pixels PPI=293
What is Android 5.1
Brand new color interface
Fluid and purposeful motion effect
More comprehensive functions hardly tear yourself from it
How does the art piece break cocoon
Carefully quality control for each step in the process
Peg away at every test before leaving the factory
Elephone P6000 Pro 2GB/3GB Upgrade for passionate love www.elephone.hk
16 Gionee S Plus commercial
Technology Imitates Nature
Liquid Inspired Design
Extreme Metallic Texture
25
Bright, Glossy Finish
Detailed to Perfection
Limited Edition Style
Type-C USB Faster and Easier
3150mAh Battery Fast charge
Ami Locker Turn it On. Sense the Difference
5MP Front Camera with f2.0 Aperture
Face Unlock Scans Face to Unlock the Phone
13MP Rear Camera with f2.0 Aperture
IMAGE+ PDAF Technology 65MP Photos
5.5’’ AMOLED Display Immersive Display with Tactile Feedback
DTS Sound + Hi-Fi Headset
S PLUS SENSE THE PLUS
26
GIONEE
17 HTC One M9+ commercial
Manually tested by experienced craftsman
More than 70 exacting processes
Only 5% make it to the final product
Over 300 minutes from start to finish
Dual tone anodizing
Htc one M9+ The One. Made from the passion of many.
18 HTC One max commercial
Premium metal body and big screen
Fingerprint Scan Change how you activate your phone htc BlinkFeed™ Live home screen
Sweep Panorama
Dual Capture Change your point of view
27
Htc Zoe™ Your gallery brought to life
Video Highlights Change to effortless editing
HTC Scribble Change your live creations
Htc BoomSound™ Dual frontal stereo speakers
Htc one MAX CHANGETOPREMIUM Qualcomm snapdragon htc
19 Huawei Ascend G6 commercial
HUAWEI Ascend G6 4G
AUTO FACE ENHANCEMENT Auto Face Enhancement demonstration is created by visual effect
SELFIE PREVIEW WINDOW Selfie Preview Window demonstration is created by visual effect
Text messaging demonstration is created by visual effect
AUDIO PHOTO 28
Audio Photo demonstration is created by visual effect
8MP REAR CAMERA WITH PANORAMA Panorama demonstration is created by visual effect
Video playback demonstration is created by visual effect
4G LTE Cat4 WITH UP TO 150Mbps DOWNLOAD SPEED Sharing interface demonstration is created by visual effect Download speed depends on the individual configuration of the mobile as well as on network configuration and other physical conditions Information provided for reference only
AUTO SCENE RECOGNITION Auto Scene Recognition demonstration is created by visual effect
5MP WIDE ANGLE FRONT CAMERA Sharing interface demonstration is created by visual effect
HUAWEI Ascend G6 4G Share Better
MAKE it POSSIBLE | 4G LTE
HUAWEI consumer.huawei.com
29
20 Huawei Mate S commercial
2.5D Gorilla Glass
Super Slim Profile
Diamond Cut Bezel
Full Metal Body
Fingerprint Control
Force Touch
Visual effects optimized for demonstration only.
Double Knuckle Screen Capture
Knuckle W for Instant Messaging
Knuckle Crop
Knuckle C for Professional Camera Mode
Product color, shape, interface and functions are for reference only. The actual product may vary.
HUAWEI Mate S
Touch. Made Powerful
HUAWEI
30
21 iNew L3 commercial
High-definition Camera
Metal Frame
Corning Gorilla Glass iNew
Ultra-thin Handset
HD Large Screen
Nano-coating water-resistance
PDAF Fast Automatic Focus
INEW L3 iNew®
22 iNew U5 commercial
5.0 Inches IPS screen
Infrared remote control
High-definition Camera
CPU Quad core 16GB ROM + 1GB RAM
31
Enter “Music” interface by drawing “M”
INEW U5 iNew®
23 iPHONE 5 commercial
Introducing iPhone 5 With Widescreen Retina Display Extend the possibilities
All New Design
All New Design Unibody construction Antenna at top and bottom of handset with glass cutout RF windows 9mm taller, 22% thinner
7.6 mm 22% thinner
7.5% lighter (4.6 ounces – 130grams)
Hardware Enhancements 4’’ 16:9 widescreen display, dramatically thinner with in-cell technology 640 x 1136 pixels at 326ppi, 18% larger screen 32
Next generation LTE (4G) wireless communication
Hardware Enhancements A6 processor RAM upgraded to 1GB Storage increased to 32, 64 & 128GB 720p front FaceTime camera
New Mini Dock Connector
New Mini Dock Connector All new 9-pin connection Over 50% smaller port Faster transfer speeds with USB 3
New Nano Sim Card
New Nano Sim Card 4FF Sim Card designed by Apple 40% smaller than Micro Sim Card 12.3mm x 8.8mm x 0.67mm
Fingerprint Scan to Unlock
Fingerprint Scan Hybrid fingerprint matching On-chip encryption 8mm x2mm fingerprint Sensor array at 500ppi
Fingerprint Scan Built into the Home Button
33 iOS Software Enhancements
Mission Control Swipe up with two fingers to reveal Mission Control panel Access frequently used system settings Control display brightness
Mission Control Adjust audio playback controls Swipe up with two fingers to reveal more apps
New UI for Calendar App
New UI for Contacts App
Maps beautifully designed from the ground up
New Passbook app
Ask Siri for Sports, Restaurants and Films iPhone 5 With Widescreen Retina Display Extend the possibilities
24 Lava pixel v 2
Blue glass filter
34
5P lens
Large f2.0 Aperture to transmit 66% more light
1.4 micron pixel size for clearer & brighter images
Pic focus
8MP front camera & front flash
Amazing selfies Beauty-Fi Wide angle lens Wide angle selfie
Power-packed for ultimate performance
Optimised battery performance
Slim & sleek
Fits beautifully in hand
Just 70.8 mm wide
Super tough Dragon-Trail Glass
Advanced 3-layer touch panel
Smooth Oleophobic Coating
35
Star 2.0 OS based on Lollipop 5.1
LAVA pixel V2 Smartphone photography redefined
LAVA
25 Lenovo Vibe S1 commercial
GET READY FOR THE POWER OF TWO
INTRODUCING THE WORLD’S FIRST DUAL SELFIE CAMERAS
8MP PRIMARY CAMERA SEE EVERY DETAIL
2MP SECONDARY CAMERA FOR DEPTH OF FIELD
BLUR EFFECT
SLIDE TO BLUR
SELECT BLUR EFFECT
GOODBYE PHOTOBOMBERS
ONE-TOUCH REFOCUS
36
REFOCUS ANYWHERE
MORE PROFESSIONAL SELFIES
BACKGROUND SWAP
CUT YOURSELF OUT
PASTE ON ANY BACKGROUND
FASHION & STYLE Selfie special 10 steps to The perfect SELFIE!! COVER GIRL CELEBRITY
AROUND THE WORLD
REAR CAMERA SELFIES
PLACE YOURSELF OVER A LIVE SHOT
HANDS FREE
LOW LIGHT
*Optional accessory
A REVOLUTIONARY NEW SELFIE EXPERIENCE LENOVO VIBE S1
Lenovo™
37
26 Lenovo VIBE X2 commercial
LENOVO VIBE X2 SMARTPHONE
5 MEGAPIXEL SELFIE CAMERA
FIND
THE RIGHT
EXPRESSION
INTELLIGENT BEAUTY LOOK THE BEST
BLINK TO CAPTURE
WAVE TO CAPTURE AVOID CAMERA SHAKE
LENOVO VIBE X2 SMARTPHONE
27 LG G3 Commercial
Metallic Skin
Floating Arc Design
38
The Finest Visibility 5.5’’ Quad HD Display
Laser Auto Focus
Laser Auto Focus Advanced OIS + Dual Flash 13MP
Laser Auto Focus Touch & Shoot
Touch & Shoot
1 Watt Speaker with Booster Amp
2800 mAh 3000mAh Removable Battery
KnockON Knock Code™
Simple Flat Style Graphic User Interface
Smart Keyboard With Adjustable Keyboard Height with Adaptive Keyboard
Smart Notice
39
Hassle-Free Wireless Charging
LG G Watch
Harman Kardon Signature Sound Bluetooth Stereo Headset TONE Infinim™
Retractable Wire Management Bluetooth Stereo Headset TONE Infinim™
Simple is the New Smart LG G3
LG Life’s Good
28 LG V10 commercial VALUABLE VERIFY
VISION VOGUE
VARY
VOYAGE
V10
Strong Beauty
40
FRONT CAMERA
Dual Front Camera
Selfie + Groufie Dual Front Cameras
Selfie Camera
Groufie Camera
Second Screen
24/7 Always-on Second screen
Enhanced Multitasking Second Screen
Durable Build
Distinctive Durability Dura Skin / Dura Guard The action is simulated
Next Level Multimedia
Record Without Blur Steady Record
15sec. Auto Edit
Quick Share
Capture Just The Audio You Want 3 Directional Mics
41
32 bit Hi-Fi DAC
Removable Battery micro SD Slot
Qualcomm snapdragon The color and design of products vary by country
Be You
LG V10
Innovation for a Better Life
LG Life’s Good
29 Micromax Canvas 4 Plus commercial
CAN UNLEASH COLOURS
Canvas 4+
CAN BE SLEEK
SLIM 7 mm
LIGHT WEIGHT
13 Mega pixel
42
CAN BE BRILLIANT
12.7cm (5), AMOLED HD SCREEN
1280X720 PIXELS, 293PPI
CAN BE ELECTRIFYING
1.7 GHz OCTACORE
RAM 1GB
CAN CAPTURE REALITY
13MP REAR CAMERA
CAMERA FRONT 5MP
CAN CLICK INSTANTLY
CAMERA WIDGET
CAN BE ADDICTIVE
ANDROID KITKAT 4.4.2
A LOOK CAN DO IT ALL
QUICK LOOK NEWS->WEATHER->TWITTER->FACEBOOK
COLOURS CAN TELL
43
SMART ALERTS MESSAGES E – MAILS CALLS
CAN ACCESS QUICKLY
SMART GESTURES CUSTOMIZABLE GESTURES FOR QUICK ACCESS
Canvas 4+
30 Micromax Canvas Knight commercial
Canvas KNIGHT
CAN experience blazing fast speeds!
OCTACORE 1.7 GHz PROCESSOR
CAN capture reality!
16MP 8MP REAR FRONT CAMERA CAMERA
FULL HD VIDEO RECORDING
44
CAN get hooked!
ANDROID KITKAT 4.4
CAN be real!
DISPLAY GLASS 12.7 cm CORNING® FULL HD GORILLA®
CAN make a style statement!
Full Black Black & Gold White & Gold
Canvas KNIGHT CAN BE FURIOUSLY FAST
Micromax nothing like anything
31 Microsoft Lumia 950 and 950 XL commercial
Unlocks with Windows Hello Beta
Super sharp imaging
Triple LED flash for natural colors
Built for performance 45
Up to 564ppi for amazing detail
USB-C fast charging
Consistent Windows 10 experience Screens simulated. Sequence shortened.
Power a second screen Screens simulated. Sequence shortened. Accessories sold separately. Office 365 subscription required for some Office features.
The phone that works like your PC.
Microsoft Lumia 950 950 XL
Microsoft
32 Motorola Moto E commercial
The new moto e
Choose to Start
4G LTE with Quad-core Processor
Front and Rear Cameras
The device will receive at least one software upgrade to the current Android™ 5.0 Lollipop operating system.
46
Android is a trademark of Google Inc. The Android robot is reproduced of modified from work created and shared by Google and used according to terms described in the Commons 3.0 Attribution License.
Latest Android™
All battery life claims are approximate and based on average mixed use profile that includes both usage and standby time. Actual battery performance may vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
All-Day Battery the new #choosetostart moto e starting at $119 motorola.com MOTOROLA and the Stylized M are registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2014 Motorola Mobility LLC. All rights reserved.
33 Motorola Moto X Pure Edition commercial
INTRODUCING MOTO X PURE EDITION
BEAUTIFUL INSIDE AND OUT.
5.7 QUAD HD 47
DISPLAY
21 MP CAMERA
5 MP WIDE-ANGLE
FRONT FACING CAMERA
WITH FLASH
All battery claims are approximate and based on a standard mixed use profile. The mixed use profile is based on Motorola devices on major 4GLTE networks with excellent coverage and includes both usage and standby time. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
ALL-DAY BATTERY
Battery must be substantially depleted; charging rate slows as charging progresses. Charger sold separately in some markets.
Up to 10 hours of power IN 15 MINUTES
TURBOPOWER™
48
CHARGING
PURE ANDROID™ EXPERIENCE
PERSONALIZE WITH MOTO MAKER
GENUINE WOOD AND LEATHER
Moto x Choose the phone PURE EDITION that loves you back. Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA and the Stylized M Logo are trademarks of Motorola Trademark Holdings, LLC. Android, Google and Google Play are trademarks of Google Inc. Corning and Gorilla are registered trademarks of Corning Incorporated. Qualcomm is a registered trademark and Snapdragon is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners. © 2015 Motorola Mobility LLC. All rights reserved.
34 Nexus 6 commercial
NEXUS
6
Quad core 2.7 GHz CPU
Ergonomic contours
Stunning 5.96’’ AMOLED display
49
Turbo charging technology
13MP camera with optical image stabilization
And features Lollipop
The sweetest release yet from Android
6
35 Nexus 6P commercial
NEXUS
P
Sculpted aluminium body
One touch fingerprint security
5.7’’ Quad HD AMOLED display
Larger, 1.55µm pixels for great pictures in any light
Fast charging and reversible USB Type-C
50
Featuring Marshmallow. The fastest and freshest Android yet.
6P
36 Nokia Lumia 1520 commercial
CARL THOMAS ARCHITECT
20MP PUREVIEW CAMERA
Screen images are simulated and sequences shortened
NOKIA STORYTELLER
OFFICE BUILT IN
6’’ 1080P FULL HD DISPLAY
WHAT’S YOUR STORY?
NOKIA LUMIA 1520
NOKIA
51
37 Nokia Lumia 920 commercial
Shot with a leading Smartphone
Shot with Nokia PureView
Wireless charging
PureView™ camera
PureMotion™ HD+
Smart Shoot
Nokia City Lens
Super Fast IE10
Cloud
Live tiles
World’s best touchscreen
This is Lumia.
Nokia Lumia 920 nokia.com/Lumia 920 Windows Phone
Nokia Learn more about Nokia Lumia 920 here.
38 OnePlus 2 commercial
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FINGERPRINT SENSOR
5.5’’ IN-CELL DISPLAY
USB TYPE-C
13MPx 1.3µm CAMERA LASER FOCUS OIS
ALERT SLIDER
DUAL SIM 4G
QUALCOMM® SNAPDRAGON™ 810 V2.1
4GB LPDDR4 RAM
NEVER SETTLE
1+
39 OnePlus One commercial
Touch-on-Lens Technology
5.5’’ CABC & DRAM Display
1080p LPTS IPS
Sandstone Black
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Silk White
Subtle Curvature
13MP Sony Gen2 Exmor Sensor
6 Lens Elements f/2.0
2.5GHz Snapdragon 801 3GB RAM
Global 4G Support
3,100 mAh Li-po Battery
1+
40 OPPO Find 7 commercial
OPPO Find 7
The Rules Have Changed A New Era Has Begun
VOOC Tech Starts Charging
13MP HD Camera Taking 50MP Pictures
2K Screen 2560x1440 Resolution
VOOC Rapid Charge 54
4 Times Faster Charging
Find More OPPO Find 7
41 OPPO Neo 7 commercial
OPPO /THESE TWO LINES ARE PERMANENT DURING THE COMMERCIAL/ Neo7 ISAYANA SARASVATI MUSICIAN
EXPRESS YOURSELF
ELEGANT DESIGN
CREATIVE CAMERA MODE
SHOW THE BEST
BREAK THE RULES
GRAB YOUR MOMENT
Neo7 RISE AND SHINE
OPPO
42 Philips Xenium V787 commercial
Classical Metal body and design
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The 3rd generation long standby
Philips SoftBlue Anti-Blue Light technology
Tweak blue light emissions
Easy on eyes without sacrificing color Philips SoftBlue Technology Traditional Blue light reducing technology
Philips Xenium Technology
Powerful 5000mAh battery
Up to 36 days standby time
Up to 20 hours video viewing time
Ample battery Amazing energy
Up to 15 hours gaming play
Up to 24 hours talk time
5 inch full HD SoftBlue screen
1.3GHz Octa-core processor (64-bit support) 2G RAM
A life content that you’ll never miss
13Megapixel PDAF camera
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0.2 second fast focus
84˚ front facing wide angled camera You get what you see
4G network(TD-LTE/FDD-LTE) Connecting the world with speeding
Discover the profound power Philips Xenium V787 All data above are measured in the laboratory environment * MicroSD memory card is not included. Actual available memory for end user usage may vary from market to market due to pre- configuration. Specifications indicated are subject to change without prior notice. All visuals provided are for reference purposes only. Actual product features such as phone colors and screenshots may vary from those pictured.
Innovation+you
PHILIPS www.philips.com/mobilephones
43 Samsung GALAXY A commercial
WHERE SHOULD I START?
WHAT AM I GOOD AT?
57
HOW CAN I MAKE A DIFFERENCE?
WHAT ARE MY LIMITS? Professional stuntman. Do not attempt.
WHAT’S NEXT?
Professional in controlled environment. Do not attempt.
THE ANSWER IS IN YOU
YOU ARE THE ANSWER
Samsung GALAXY A
44 Samsung Galaxy Note 5 commercial
You wanted more from your phone
More screen space
The ability to do more
To create more
Introducing SAMSUNG Galaxy Note5 58
All new design
Beautiful glass and metal curves
Ergonomically fits in one hand with a curved back slimmer bezel and a large, best-in-class display
Gold Platinum Color options may not be available in some countries.
Black Sapphire
White Pearl
Silver Titanium
All powerful pen
Instant access to your favorites Air Command
Capture full articles as a seamless image Scroll Capture
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Select and share your interests Smart Select
Instant note taking without unlocking the screen
Captivating experience
5.7’’ Quad HD Super AMOLED display 518 ppi
The power to do more seamlessly Multi Window 64-bit Octa-core, 4GB LPDDR4 RAM, LTE Cat. 9 Screen simulated and sequence shortened. LTE Category 9 support may vary by country or carrier.
Hear music like it was intended wirelessly Level On Wireless Pro Sold separately.
Never miss a moment Quick Launch
Vivid and crisp photos Rear Camera: 16MP F1.9 Real-time HDR with Smart OIS
Front Camera: 5MP F1.9 with Real-time HDR
Advanced video recording Video Collage 4K (UHD) video recording
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Easy navigation with S Pen
Livestream natively directly from your phone Live Broadcast powered by YouTube Speed and performance may vary based on network.
Charging : Faster than ever
Full charge within 90 minutes Travel Adaptor (Fast Charge) Results may vary based on conditions of the device or environment.
Full charge within 120 minutes Wireless Adaptor (Fast Charge) Sold separately. Results may vary based on conditions of the device or environment.
Charge on the go Battery Pack (Fast Charge) Sold separately. Results may vary based on conditions of the device or environment.
All new design. All powerful pen.
SAMSUNG Galaxy Note5 NEXT IS NOW
SAMSUNG
/the screen with small print not included/
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45 SISWOO Darkmoon R9 commercial
Darkmoon SISWOO R9
Darkmoon …
Mobile phone + Ebook
Front 8MP FF Main 13MP AF
DUAL SCREEN
Passive light source to reduce visual burden
Low power consumption
MT6752 1.7GHz 8 cores 64bit 3GB RAM + 32GB ROM
WWW.SISWOO.COM
46 Sony Xperia A4 commercial
XPERIA A4
Compact warmth
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Compact
Comfort
Comfort Comfort Comfort
Friendly warmth
Fit Your Style
XPERIA A4 NTT docomo
BE MOVED
SONY
47 Vertu Aster commercial
V
INTRODUCING THE NEW ASTER
HANDMADE BY A SINGLE CRAFTSMAN
63
RANGE OF LUXURY LEATHERS
ACCESS TO INVITATION-ONLY EVENTS
VERTU CONCIERGE & EXCLUSIVE SERVICES
SAPPHIRE CRYSTAL SCREEN & TITANIUM BODY
EXTRAORDINARY ENGLISH CRAFTSMANSHIP THE NEW ASTER
VERTU HANDMADE IN ENGLAND
48 Xperia E4g commercial
SONY PRESENTS
XPERIA E4g
Acclaimed craftsmanship
Attention to details
Ergonomic design
Sony camera technology 64
Recognizing 52 scenarios and makes ideal settings on its own
NFC connect and share
Optimize how your battery is used
Extend your battery life when you’re not using your apps
Personalize your home screen Easily change it back to the original
Easy transfer from your old phone to your new phone
XPERIA E4g Icons and images are for illustrative purposes only.
SONY
49 ZTE Axon Elite commercial
WHAT MAKES A PHONE TRULY SHINE?
FROM ITS DESIGN TO ITS FEATURES 65
A PHONE THAT MADE ENTIRELY WITH YOU IN MIND
QUALCOMM SNAPDRAGON 810 CHIPSET
INNOVATIVE HEAT SINK DISSIPATION TECHNOLOGY
DUAL REAR 6-ELEMENTS CAMERA LENSES
LARGE 1.8 APERTURE DUAL LENSES WITH STUNNING BOKEH EFFECT ULTRA FAST AUTO FOCUS
4K UHD VIDEO RECORDING WITH ADRENO 430 GPU
PANORAMIC SLOW MOTION MULTI-EXPOSURE INTERVAL SHOOTING REAL-TIME FILTER SPORT MODE MANUAL MODE
32GB ROM + 128GB SD
AKM4961 Audio Chipset
2-PATH Hi-Fi SOUND WITH AKM 4961 DUAL AUDIO CHIPSETS
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INDEPENDENT Hi-Fi PLAYBACK AND RECORDING
LATEST FINGERPRINT TECHNOLOGY FROM FPC 160 X 160 RESOLUTION WITH UP TO 5 FINGERS
THE GATEWAY TO INTERNET OF THINGS
A PHONE UNLIKE ANY OTHER
WORLD’S FIRST SMARTPHONE WITH CORNING ANTI-MICROBIAL GORILLA GLASS
IMAGINATION COMES TRUE FHD 5.5’’ DISPLAY COLLABORATED WITH TEAGUE (BOEING 787 DREAMLINER DESIGN TEAM)
IT’S THE NERVE CENTER OF ALL THINGS YOU
AXON IT’S ALL YOU.
ZTE Tomorrow never waits
50 ZTE Blade Vec commercial
Ultra-thin Slim and meticulous 7.5mm
Android 4.4 Operating system
Dual SIM Dual Standby 67
One SIM for work and the other one for life.
Powerful Front Camera Wonderful self-portraits and video call effects. 5MP 1080P 2.2 Aperture BSI 88 Wide angle lence
Professional Rear Camera Delivers high-quality images even in very low light. 13MP 1080P 2.2 Aperture BSI
Live photo/Best shot/Continue shot/Zero shutter Delay
5.0Inch HD Screen 16.7M color 1280x720 resolution IPS, all angles of view
True Octa-Core Power MTK6592 Octa Core
ZTE Blade Vec A Sentient Robot in the Information Age
Bringing you Closer
ZTE
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