Appendix This appendix contains the textual transcripts of the fifty advertisements selected for the analysis. The are arranged in an alphabetical order and numbered in concord with the numbering of the advertisements used in the thesis.

Contents

Appendix ...... 1

1 Acer Liquid Z220 commercial ...... 4

2 Acer Liquid Z520 commercial ...... 4

3 Alcatel Onetouch Idol 2 S commercial ...... 5

4 ALCATEL ONETOUCH PIXI 3 Family commercial ...... 6

5 Helium Plus commercial ...... 8

6 ZenFone 2 and ZenFone Zoom commercial ...... 9

7 ASUS ZenFone Max commercial ...... 10

8 BlackBerry Classic commercial ...... 12

9 BlackBerry PRIV commercial ...... 13

10 BLU Life Pure Mini commercial ...... 15

11 Blu Vivo 4 8 commercial ...... 16

12 Cubot S600 commercial ...... 17

13 Doogee F5 commercial ...... 22

14 Elephone M2 commercial ...... 23

15 Elephone P6000 Pro commercial ...... 24

16 Gionee S Plus commercial ...... 25

17 HTC One M9+ commercial ...... 27

18 HTC One max commercial ...... 27

19 Ascend G6 commercial ...... 28

1

20 commercial ...... 30

21 iNew L3 commercial ...... 31

22 iNew U5 commercial ...... 31

23 iPHONE 5 commercial ...... 32

24 Lava v 2 ...... 34

25 Vibe S1 commercial ...... 36

26 Lenovo VIBE X2 commercial ...... 38

27 LG G3 Commercial ...... 38

28 LG V10 commercial ...... 40

29 Micromax Canvas 4 Plus commercial ...... 42

30 Micromax Canvas Knight commercial ...... 44

31 Lumia 950 and 950 XL commercial ...... 45

32 commercial ...... 46

33 Motorola Pure Edition commercial ...... 47

34 commercial ...... 49

35 commercial ...... 50

36 Lumia 1520 commercial ...... 51

37 Nokia Lumia 920 commercial ...... 52

38 OnePlus 2 commercial ...... 52

39 OnePlus One commercial ...... 53

40 Find 7 commercial ...... 54

41 7 commercial ...... 55

42 Philips Xenium V787 commercial ...... 55

43 GALAXY A commercial ...... 57

44 Note 5 commercial ...... 58

45 SISWOO Darkmoon R9 commercial ...... 62

46 Xperia A4 commercial ...... 62

2

47 Aster commercial ...... 63

48 Xperia E4g commercial ...... 64

49 ZTE Axon Elite commercial ...... 65

50 ZTE Blade Vec commercial ...... 67

3

1 Acer Liquid Z220 commercial

CAPTURE

CONNECT

GO

CAPTURE 5MP main camera with 89-degree wide-angle lens

CONNECT Social networking, instant messaging and more

GO Compact design with 4-inch display

Liquid Z220 CAPTURE CONNECT GO

ACER Explore beyond limits™

2 Acer Liquid Z520 commercial

Liquid Z520

The camera’s always ready, your word is its command

Who knows what could happen?

4

Hit me with your best shot!

Do you want some cheese on your toast?

Wanna take a selfie?

Liquid Z520 Better photos, hands down

ACER Explore beyond limits™

3 Alcatel Onetouch Idol 2 S commercial

Beyond style Idol2s 7.4 mm Slim and trim

Brushed metallic finish Diamond-cut edges Refined details

Brighten up your life !

Immersive Crystal clear Bright Vivid

5’’ HD IPS display

Everything you see is true to life Witness true speed 5

4G LTE cat 4 up to 150 Mbps

Forget complicated finger movements one finger zoom

Steady as a rock Video stabilization

Everything fast and smooth Quad core 1.2 GHz CPU

Now pump up the volume !

Crisp and super clear HD sound Lateral speaker

Sound powered by: ARKAMYS

Idol2s SLIM, BEAUTIFUL & FAST

ALCATEL onetouch®

Smart move.

4 ALCATEL ONETOUCH PIXI 3 Family commercial

Pixi3

CHOOSE YOUR #SIZE 6

3.5’’

4’’

4.5’’

CHOOSE YOUR #SPEED

3G+ #FAST #FASTER 5-100 Mb/s

CHOOSE YOUR #O.S.

ANDROID WINDOWS FIREFOX

CHOOSE YOUR #COLOR

PLAY #HARD

GO #PARTY

MAKE #FRIENDS

GET

7

#APPS

Pixi3

ALCATEL one touch®

5 ARCHOS Helium Plus commercial

ARCHOS Entertainment your way

SATIN SILVER FRAME

LUMINOUS GLOSS FINISH

PEAK PERFORMANCE 4G SPEEDS

13 MP SUBLIME PICTURES

CRISP HD IPS SCREEN

64-BITS QUADCORE PROCESSOR POWERHOUSE /powerhouse?????/

ANDROID LOLLIPOP FOR A CLEAN INTUITIVE

8

5.0’’ 5.5’’ ARCHOS 50 Helium+ ARCHOS 55 Helium+

ARCHOS Entertainment your way /your – green colour, different font = stressed/

6 ASUS ZenFone 2 and ZenFone Zoom commercial

Backlight (HDR) Mode to See Through Shadows

Real-Time Beautification by One Touch

85-degree Wide Angle Selfie 140-degree Selfie Panorama

You have a new message Kimberly_Love #SeeWhatOthersCantSee

Steady 12X Zoom with OIS to See Details

Zenfone Zoom Zenfone 2 Zenfone 2 ZX550ML ZE550ML ZE551ML

Zenfone 2 SEE WHAT OTHERS CAN’T SEE

Low Light Mode for 400% Brighter Images in Dark

ASUS IN SEARCH OF INCREDIBLE

9

7 ASUS ZenFone Max commercial

SEE YOUR WORLD WITH ULTIMATE ENERGY

Zenfone Max™

High efficiency. Long-lasting battery. 5000mAh

ULTIMATE ENERGY FOR EVERY SCENARIO

ULTIMATE ENERGY FOR EVERY SCENARIO

STANDBY 38 DAYS

3G Talk Time 37.6 hours

WIFI Web Browsing 32.5 hours

Music Playback 72.9 Hours

Video Playback 22.6 Hours

POWER BANK FUNCTION

Zenfone Max Your

10

Go-everywhere Power bank

LASER AUTO FOCUS 13 MegaPixel clarity.

0.03 SENCOND

DETAILED DESIGN THAT GOES WITH STYLE

Metal-effect bezel

Look sharp

Luxurious rear cover

64-BIT SUPER QUAD-CORE PROCESSOR

64-BIT SUPER Snapdragon 410 QUAD-CORE PROCESSOR

BACKLIGHT HDR MODE

LOWLIGHT

BEAUTIFICATION

SELFIE PANORAMA

11

DUAL LED REAL TONE

WITH REAL TONE FLASH

BRAND NEW ZenUI™

Zenfone Max™

ASUS IN SEARCH OF INCREDIBLE

8 BlackBerry Classic commercial

BlackBerry

INTRODUCING THE BLACKBERRY CLASSIC

CLASSIC TRACKPAD AND NAVIGATION KEYS

BEST-IN-CLASS PHYSICAL KEYBOARD

CLASSIC DESIGN

FASTER RESULTS

FROM BLACKBERRY TO BLACKBERRY BOLD 9900 CLASSIC

60% MORE 12

SCREEN SPACE

BROWSE 3X FASTER

UP TO 50% MORE BATTERY LIFE

THE SMARTPHONE YOU TRUST

WITH THE POWER YOU COULDN’T IMAGINE

YOUR POWER UPGRADED

SERIOUS MOBILITY FOR SERIOUS BUSINESS BlackBerry CLASSIC blackberry.com/classic

9 BlackBerry PRIV commercial

PRIV BLACKBERRY SECURE SMARTPHONE POWERED BY ANDROID™

Introducing all new Android experiences

BlackBerry Hub All of your communications in one simple inbox

Pop-up Widgets Fast and private access to all 13 your widgets with a single swipe

Form and Function

Dual curved screen 5.4’’ Quad HD 540 PPI

Touch-enabled physical keyboard with SmartSlide

Best in class virtual keyboard Flick to type word prediction

Colossal 3410 mAh battery 22.5 hours of mixed use Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

Dazzling photo quality Schneider-Kreuznach® certified 18MP OIS Dual Flash

4K video recording at 30 FPS Screen and product images simulated

Know when your privacy is at risk Take action with DTEK

DTEK Monitors your overall security by rating and suggesting action

14

Know when application access puts your device at risk

PRIVACY MATTERS, LIVE SECURE

PRIV BlackBerry Secure Smartphone Powered By Android™ BlackBerry.com/PrivacyOn

10 BLU Life Pure Mini commercial

ASTONISH DESIGN

4.5’’ HD Display 1280 x 720 Resolution

VANGUARD TECHNOLOGY

Unibody Housing 1.5Ghz Quad Core CPU under it

IN ONE BRILLIANT DEVICE

8.9 mm

16GB of Internal Memory 1GB of RAM

Massive Battery 3,000 mAh (36 Hrs Talk Time)

8.0MP Camera 15

2MP Front Camera

GESTURE CONTROL Intuitive User Interface

INTRODUCING

LIFE PURE MINI

BLÜ

BOLD LIKE US

11 Blu Vivo 4 8 commercial

PREPARE TO BE AMAZED

4.8’’ HD Super AMOLED with OGS and IPS

4 Stunning Colors

TRUE PERFECT COLOR IN HI-DEFINITION

6.9 mm Super Slim Design

Unibody housing 1.5Ghz Quad Core CPU under it

IT’S EYE-GASMIC

8MP Back and 5MP Front Video Record

16

INTRODUCING

VIVO 4.8 HD SUPER HD AMOLED

BLÜ

BOLD LIKE US

12 Cubot S600 commercial

CUBOT

Gloss & Smooth Unique Craftsmanship Unique gloss, unique curve

Touch Sense

Strong & Smooth

Smart Antenna

Sharp? Smooth? How will a cold metal give us a sense of safety and comfort? We will cut the frame corner for twice which will make it more soft when touching. Both top and bottom has subtle margin, and it allows the 2.5D glass looks shinning and rounded. Look from the far distance, S600 is strong and cool, but it is soft and safety when holding in your hand. Seamless and Natural The joint position between metal and other material 17 is extremely small and balance. High density CNC lathe processing, no deviation at all.

Zinc Alloy Structure,Solid Appearance

Front & Back, excellent in every aspect

High Strength 2.5D Curve Glass Maybe you haven’ t notice that S600 has no plastic protector between the glass and metal frame. In traditional situation, the plastic protect frame is used to help relieve the impact on the phone. That’ s because we use Panda glass which is also called “ Corning” for the smart phone. It has enough toughness and strengthen to resist the crash.

CUBOT S600 Quick focus & sensor

What S600 brings you? - To the fans who loves phones like us !

Wonderful camera ,amazing journey

It’ s especially for you Samsung 16MP camera S600 uses Samsung 16MP with PDAF focus chip ,it takes only 0.3s to have a quick focus ,you could easily have all wonderful pictures. Meanwhile ,5p lens could keep a high color fidelity and broader dynamic range .when you shoot the good scene around you or

18 tasty dishes during a feast ,every picture is great to post in your Wechat moments ,you get more like .

PDAF 16mp 5p f2.0 Fast focus SAMSUNG Blue Big chip Camera Lens

Flash Light x 2 In our mind, in dark conditions ,it can’ t expose the whole subject , even hard to focus, but S600 gives you double flash and supplies more in dark . occasionally you use the flashlight as the torch, that’ s a good Choice. With S600, you will begin to like taking pictures with flash.

Some times, you like to make some edit of pictures Change the angle of your pictures , Add vignetting , make a mirror image , scrawl over the picture, add 10 different post- filters to photos . More than that , manually adjusting the saturation , brightness and contrast make your work more professional . let’s look at the shooting works of Cubot S600

It’ s a good idea to post your looking with a picture . 8MP 4P Front Camera Lens

Video Call Start your front facing camera and have the video call with friends . Use video call to say your greeting when you can’ t go to your friend’ s birthday party .or you could talk with your

19 family member ,and make them have a look at the new . . - /the rest of the text is illegible/

Only 0.3s to start finger print sensor From taking the finger sampling to chip recognition , it only takes 0.3s,you don’ t have to remember the code any more .just press the touch area ,the phone is unlocked immediately ,very fast and safe ,it ‘s a trend .

It’ s safe to use your fingerprint sensor Please make assured to use the finger print sensor which uses Silead GSL6163MSB2 press finger print chip , it has the largest touch area in the market till now ,more suitable for people with bigger . more sampling point ,more accurate for recognition , you lock your privacy with this hardware level finger print sensor with nobody stealing your sampling ,yourself either .

Fast ∙ Fluent The function will be more powerful 4 core 64bit 2GB 16GB Stem from New generation LPDDR3 800MHz eMMC4.5 200MHz Cortex-A53 Processor RAM ROM

The smart screen 5.0 inch HD colourful screen Panda 93% OGS 294 Glass NTSC IPS PPI

20

You browse the phone In bright light When you enjoy the first rays of sun in spring , you are sitting quietly in a coffee house, the sunlight refracts through the window onto your screen, your phone seems no dark , on the contrary , its screen clearly show what you are browsing . you have a coffee while reading in the sun, no one is willing to bother your coziness

Gentle Brightness in Dark protects your eyes When lay down on bed for reading, how could we don’ t have a nice display? Equip with Mira Vision display technology, it were enable to produce soft light for reading. Intelligent display will lower the brightness. And it could adjust the color temperature, weaker the blue light so as to protect your eyes. Of course, that is dream we pursue along these years. brightlight screen illustration not brightlight screen illustration

Deep Color, Soft rays

Full Lamination Technology Higher Transmittance Full lamination technology combines glass, display and display touch sensor together so as to reduce the air among the component, avoiding air reflect the sunshine which will influence the display effect. Besides this, it will help the color more pure and the display more slim. 178˚ wide view angle The broad view angle technology could

21 reach 178 degree. Even when you watch the photo from the side, you are able to view clear colors. It is good for you to share a movie or photo with your friends easily.

Support 4G network FDD-LTE S600 has dual SIM card dual standby , it also supports FDD-LTE standard network which enables the phone to run smoothly. Good quality for calling guarantee the perfect phone call experience. Band GSM: 850 / 900 / 1800 / 1900 WCDMA: 850 / 900 / 1900 / 2100 FDD-LTE: B1 / B3 / B7 / B20 more information on cubot pls focus on us

13 Doogee F5 commercial

Thin Light Luxury

13MP Samsung 3M2 sensor ISOCELL sensor

360˚fingerprint sensor Security at your fingertip

5.5’’ stunning display 82% screen-to-body ratio

Exclusive form cutting Handsome appearance Strong material for outer frame 22

DOOGIEF5 I like who i am

DOOGEE www.doogee.cc

14 Elephone M2 commercial

Mentallic feeling comfortable grips

3GB RAM 32GB ROM

Fingerprint to unlock entinguished screen

Fingerprint Sensor

Precise navigation

5.5-inches LG&FHD screen commerce in hands panoramic photography

13 MP Sony IMX214 F/2.0

Dual SIM 4G FDD-LTE/TDD-LTE

23

MTK6753

Elephone M2 Not only for business www.elephone.hk

15 Elephone P6000 Pro commercial

What is 3GB RAM

Rapid algorithm speed run big games easily

What is 64-bit Octa core

64bit Octa MT6753 world mode LTE

Mali-T720 GPU outstanding performance

Fast stable and energy efficient

What is 4G LTE

Large download in minutes

Samsung 13MP camera

LG, 5.0’’ 1280*720 24

PPI=293

What is Android 5.1

Brand new color interface

Fluid and purposeful motion effect

More comprehensive functions hardly tear yourself from it

How does the art piece break cocoon

Carefully quality control for each step in the process

Peg away at every test before leaving the factory

Elephone P6000 Pro 2GB/3GB Upgrade for passionate love www.elephone.hk

16 Gionee S Plus commercial

Technology Imitates Nature

Liquid Inspired Design

Extreme Metallic Texture

25

Bright, Glossy Finish

Detailed to Perfection

Limited Edition Style

Type- USB Faster and Easier

3150mAh Battery Fast charge

Ami Locker Turn it On. Sense the Difference

5MP Front Camera with f2.0 Aperture

Face Unlock Scans Face to Unlock the Phone

13MP Rear Camera with f2.0 Aperture

IMAGE+ PDAF Technology 65MP Photos

5.5’’ AMOLED Display Immersive Display with Tactile Feedback

DTS Sound + Hi-Fi Headset

S PLUS SENSE THE PLUS

26

GIONEE

17 HTC One M9+ commercial

Manually tested by experienced craftsman

More than 70 exacting processes

Only 5% make it to the final product

Over 300 minutes from start to finish

Dual tone anodizing

Htc one M9+ The One. Made from the passion of many.

18 HTC One max commercial

Premium metal body and big screen

Fingerprint Scan Change how you activate your phone BlinkFeed™ Live home screen

Sweep Panorama

Dual Capture Change your point of view

27

Htc Zoe™ Your gallery brought to life

Video Highlights Change to effortless editing

HTC Scribble Change your live creations

Htc BoomSound™ Dual frontal stereo speakers

Htc one MAX CHANGETOPREMIUM snapdragon htc

19 G6 commercial

HUAWEI Ascend G6 4G

AUTO FACE ENHANCEMENT Auto Face Enhancement demonstration is created by visual effect

SELFIE PREVIEW WINDOW Selfie Preview Window demonstration is created by visual effect

Text messaging demonstration is created by visual effect

AUDIO PHOTO 28

Audio Photo demonstration is created by visual effect

8MP REAR CAMERA WITH PANORAMA Panorama demonstration is created by visual effect

Video playback demonstration is created by visual effect

4G LTE Cat4 WITH UP TO 150Mbps DOWNLOAD SPEED Sharing interface demonstration is created by visual effect Download speed depends on the individual configuration of the mobile as well as on network configuration and other physical conditions Information provided for reference only

AUTO SCENE RECOGNITION Auto Scene Recognition demonstration is created by visual effect

5MP WIDE ANGLE FRONT CAMERA Sharing interface demonstration is created by visual effect

HUAWEI Ascend G6 4G Share Better

MAKE it POSSIBLE | 4G LTE

HUAWEI consumer.huawei.com

29

20 Huawei Mate S commercial

2.5D

Super Slim Profile

Diamond Cut Bezel

Full Metal Body

Fingerprint Control

Force Touch

Visual effects optimized for demonstration only.

Double Knuckle Screen Capture

Knuckle W for Instant Messaging

Knuckle Crop

Knuckle C for Professional Camera Mode

Product color, shape, interface and functions are for reference only. The actual product may vary.

HUAWEI Mate S

Touch. Made Powerful

HUAWEI

30

21 iNew L3 commercial

High-definition Camera

Metal Frame

Corning Gorilla Glass iNew

Ultra-thin Handset

HD Large Screen

Nano-coating water-resistance

PDAF Fast Automatic Focus

INEW L3 iNew®

22 iNew U5 commercial

5.0 Inches IPS screen

Infrared remote control

High-definition Camera

CPU Quad core 16GB ROM + 1GB RAM

31

Enter “Music” interface by drawing “M”

INEW U5 iNew®

23 iPHONE 5 commercial

Introducing iPhone 5 With Widescreen Extend the possibilities

All New Design

All New Design Unibody construction Antenna at top and bottom of handset with glass cutout RF windows 9mm taller, 22% thinner

7.6 mm 22% thinner

7.5% lighter (4.6 ounces – 130grams)

Hardware Enhancements 4’’ 16:9 widescreen display, dramatically thinner with in-cell technology 640 x 1136 pixels at 326ppi, 18% larger screen 32

Next generation LTE (4G) wireless communication

Hardware Enhancements A6 processor RAM upgraded to 1GB Storage increased to 32, 64 & 128GB 720p front FaceTime camera

New Mini Dock Connector

New Mini Dock Connector All new 9-pin connection Over 50% smaller port Faster transfer speeds with USB 3

New Nano Sim Card

New Nano Sim Card 4FF Sim Card designed by Apple 40% smaller than Micro Sim Card 12.3mm x 8.8mm x 0.67mm

Fingerprint Scan to Unlock

Fingerprint Scan Hybrid fingerprint matching On-chip encryption 8mm x2mm fingerprint Sensor array at 500ppi

Fingerprint Scan Built into the Home Button

33 iOS Enhancements

Mission Control Swipe up with two fingers to reveal Mission Control panel Access frequently used system settings Control display brightness

Mission Control Adjust audio playback controls Swipe up with two fingers to reveal more apps

New UI for Calendar App

New UI for Contacts App

Maps beautifully designed from the ground up

New Passbook app

Ask Siri for Sports, Restaurants and Films iPhone 5 With Widescreen Retina Display Extend the possibilities

24 Lava pixel v 2

Blue glass filter

34

5P lens

Large f2.0 Aperture to transmit 66% more light

1.4 micron pixel size for clearer & brighter images

Pic focus

8MP front camera & front flash

Amazing selfies Beauty-Fi Wide angle lens Wide angle selfie

Power-packed for ultimate performance

Optimised battery performance

Slim & sleek

Fits beautifully in hand

Just 70.8 mm wide

Super tough Dragon-Trail Glass

Advanced 3-layer touch panel

Smooth Oleophobic Coating

35

Star 2.0 OS based on Lollipop 5.1

LAVA pixel V2 Smartphone photography redefined

LAVA

25 Lenovo Vibe S1 commercial

GET READY FOR THE POWER OF TWO

INTRODUCING THE WORLD’S FIRST DUAL SELFIE CAMERAS

8MP PRIMARY CAMERA SEE EVERY DETAIL

2MP SECONDARY CAMERA FOR DEPTH OF FIELD

BLUR EFFECT

SLIDE TO BLUR

SELECT BLUR EFFECT

GOODBYE PHOTOBOMBERS

ONE-TOUCH REFOCUS

36

REFOCUS ANYWHERE

MORE PROFESSIONAL SELFIES

BACKGROUND SWAP

CUT YOURSELF OUT

PASTE ON ANY BACKGROUND

FASHION & STYLE Selfie special 10 steps to The perfect SELFIE!! COVER GIRL CELEBRITY

AROUND THE WORLD

REAR CAMERA SELFIES

PLACE YOURSELF OVER A LIVE SHOT

HANDS FREE

LOW LIGHT

*Optional accessory

A REVOLUTIONARY NEW SELFIE EXPERIENCE LENOVO VIBE S1

Lenovo™

37

26 Lenovo VIBE X2 commercial

LENOVO VIBE X2 SMARTPHONE

5 MEGAPIXEL SELFIE CAMERA

FIND

THE RIGHT

EXPRESSION

INTELLIGENT BEAUTY LOOK THE BEST

BLINK TO CAPTURE

WAVE TO CAPTURE AVOID CAMERA SHAKE

LENOVO VIBE X2 SMARTPHONE

27 LG G3 Commercial

Metallic Skin

Floating Arc Design

38

The Finest Visibility 5.5’’ Quad HD Display

Laser Auto Focus

Laser Auto Focus Advanced OIS + Dual Flash 13MP

Laser Auto Focus Touch & Shoot

Touch & Shoot

1 Watt Speaker with Booster Amp

2800 mAh 3000mAh Removable Battery

KnockON Knock Code™

Simple Flat Style Graphic User Interface

Smart Keyboard With Adjustable Keyboard Height with Adaptive Keyboard

Smart Notice

39

Hassle-Free Wireless Charging

LG G Watch

Harman Kardon Signature Sound Stereo Headset TONE Infinim™

Retractable Wire Management Bluetooth Stereo Headset TONE Infinim™

Simple is the New Smart LG G3

LG Life’s Good

28 LG V10 commercial VALUABLE VERIFY

VISION VOGUE

VARY

VOYAGE

V10

Strong Beauty

40

FRONT CAMERA

Dual Front Camera

Selfie + Groufie Dual Front Cameras

Selfie Camera

Groufie Camera

Second Screen

24/7 Always-on Second screen

Enhanced Multitasking Second Screen

Durable Build

Distinctive Durability Dura Skin / Dura Guard The action is simulated

Next Level Multimedia

Record Without Blur Steady Record

15sec. Auto Edit

Quick Share

Capture Just The Audio You Want 3 Directional Mics

41

32 bit Hi-Fi DAC

Removable Battery micro SD Slot

Qualcomm snapdragon The color and design of products vary by country

Be You

LG V10

Innovation for a Better Life

LG Life’s Good

29 Micromax Canvas 4 Plus commercial

CAN UNLEASH COLOURS

Canvas 4+

CAN BE SLEEK

SLIM 7 mm

LIGHT WEIGHT

13 Mega pixel

42

CAN BE BRILLIANT

12.7cm (5), AMOLED HD SCREEN

1280X720 PIXELS, 293PPI

CAN BE ELECTRIFYING

1.7 GHz OCTACORE

RAM 1GB

CAN CAPTURE REALITY

13MP REAR CAMERA

CAMERA FRONT 5MP

CAN CLICK INSTANTLY

CAMERA WIDGET

CAN BE ADDICTIVE

ANDROID KITKAT 4.4.2

A LOOK CAN DO IT ALL

QUICK LOOK NEWS->WEATHER->TWITTER->FACEBOOK

COLOURS CAN TELL

43

SMART ALERTS E – MAILS CALLS

CAN ACCESS QUICKLY

SMART GESTURES CUSTOMIZABLE GESTURES FOR QUICK ACCESS

Canvas 4+

30 Micromax Canvas Knight commercial

Canvas KNIGHT

CAN experience blazing fast speeds!

OCTACORE 1.7 GHz PROCESSOR

CAN capture reality!

16MP 8MP REAR FRONT CAMERA CAMERA

FULL HD VIDEO RECORDING

44

CAN get hooked!

ANDROID KITKAT 4.4

CAN be real!

DISPLAY GLASS 12.7 cm CORNING® FULL HD GORILLA®

CAN make a style statement!

Full Black Black & Gold White & Gold

Canvas KNIGHT CAN BE FURIOUSLY FAST

Micromax nothing like anything

31 Microsoft Lumia 950 and 950 XL commercial

Unlocks with Windows Hello Beta

Super sharp imaging

Triple LED flash for natural colors

Built for performance 45

Up to 564ppi for amazing detail

USB-C fast charging

Consistent Windows 10 experience Screens simulated. Sequence shortened.

Power a second screen Screens simulated. Sequence shortened. Accessories sold separately. Office 365 subscription required for some Office features.

The phone that works like your PC.

Microsoft Lumia 950 950 XL

Microsoft

32 Motorola Moto E commercial

The new moto e

Choose to Start

4G LTE with Quad-core Processor

Front and Rear Cameras

The device will receive at least one software upgrade to the current Android™ 5.0 Lollipop .

46

Android is a trademark of Inc. The Android robot is reproduced of modified from work created and shared by Google and used according to terms described in the Commons 3.0 Attribution License.

Latest Android™

All battery life claims are approximate and based on average mixed use profile that includes both usage and standby time. Actual battery performance may vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

All-Day Battery the new #choosetostart moto e starting at $119 motorola.com MOTOROLA and the Stylized M are registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2014 LLC. All rights reserved.

33 Motorola Moto X Pure Edition commercial

INTRODUCING MOTO X PURE EDITION

BEAUTIFUL INSIDE AND OUT.

5.7 QUAD HD 47

DISPLAY

21 MP CAMERA

5 MP WIDE-ANGLE

FRONT FACING CAMERA

WITH FLASH

All battery claims are approximate and based on a standard mixed use profile. The mixed use profile is based on Motorola devices on major 4GLTE networks with excellent coverage and includes both usage and standby time. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

ALL-DAY BATTERY

Battery must be substantially depleted; charging rate slows as charging progresses. Charger sold separately in some markets.

Up to 10 hours of power IN 15 MINUTES

TURBOPOWER™

48

CHARGING

PURE ANDROID™ EXPERIENCE

PERSONALIZE WITH MOTO MAKER

GENUINE WOOD AND LEATHER

Moto x Choose the phone PURE EDITION that loves you back. Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA and the Stylized M Logo are trademarks of Motorola Trademark Holdings, LLC. Android, Google and are trademarks of Google Inc. Corning and Gorilla are registered trademarks of Corning Incorporated. Qualcomm is a registered trademark and Snapdragon is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners. © 2015 Motorola Mobility LLC. All rights reserved.

34 Nexus 6 commercial

NEXUS

6

Quad core 2.7 GHz CPU

Ergonomic contours

Stunning 5.96’’ AMOLED display

49

Turbo charging technology

13MP camera with optical

And features Lollipop

The sweetest release yet from Android

6

Google

35 Nexus 6P commercial

NEXUS

P

Sculpted aluminium body

One touch fingerprint security

5.7’’ Quad HD AMOLED display

Larger, 1.55µm pixels for great pictures in any light

Fast charging and reversible USB Type-C

50

Featuring Marshmallow. The fastest and freshest Android yet.

6P

Google

36 commercial

CARL THOMAS ARCHITECT

20MP PUREVIEW CAMERA

Screen images are simulated and sequences shortened

NOKIA STORYTELLER

OFFICE BUILT IN

6’’ 1080P FULL HD DISPLAY

WHAT’S YOUR STORY?

NOKIA LUMIA 1520

NOKIA

51

37 Nokia Lumia 920 commercial

Shot with a leading Smartphone

Shot with Nokia PureView

Wireless charging

PureView™ camera

PureMotion™ HD+

Smart Shoot

Nokia City Lens

Super Fast IE10

Cloud

Live tiles

World’s best

This is Lumia.

Nokia Lumia 920 nokia.com/Lumia 920 Windows Phone

Nokia Learn more about Nokia Lumia 920 here.

38 OnePlus 2 commercial

52

FINGERPRINT SENSOR

5.5’’ IN-CELL DISPLAY

USB TYPE-C

13MPx 1.3µm CAMERA LASER FOCUS OIS

ALERT SLIDER

DUAL SIM 4G

QUALCOMM® SNAPDRAGON™ 810 V2.1

4GB LPDDR4 RAM

NEVER SETTLE

1+

39 OnePlus One commercial

Touch-on-Lens Technology

5.5’’ CABC & DRAM Display

1080p LPTS IPS

Sandstone Black

53

Silk White

Subtle Curvature

13MP Sony Gen2 Sensor

6 Lens Elements f/2.0

2.5GHz Snapdragon 801 3GB RAM

Global 4G Support

3,100 mAh Li-po Battery

1+

40 OPPO Find 7 commercial

OPPO Find 7

The Rules Have Changed A New Era Has Begun

VOOC Tech Starts Charging

13MP HD Camera Taking 50MP Pictures

2K Screen 2560x1440 Resolution

VOOC Rapid Charge 54

4 Times Faster Charging

Find More OPPO Find 7

41 commercial

OPPO /THESE TWO LINES ARE PERMANENT DURING THE COMMERCIAL/ Neo7 ISAYANA SARASVATI MUSICIAN

EXPRESS YOURSELF

ELEGANT DESIGN

CREATIVE CAMERA MODE

SHOW THE BEST

BREAK THE RULES

GRAB YOUR MOMENT

Neo7 RISE AND SHINE

OPPO

42 Philips Xenium V787 commercial

Classical Metal body and design

55

The 3rd generation long standby

Philips SoftBlue Anti-Blue Light technology

Tweak blue light emissions

Easy on eyes without sacrificing color Philips SoftBlue Technology Traditional Blue light reducing technology

Philips Xenium Technology

Powerful 5000mAh battery

Up to 36 days standby time

Up to 20 hours video viewing time

Ample battery Amazing energy

Up to 15 hours gaming play

Up to 24 hours talk time

5 inch full HD SoftBlue screen

1.3GHz Octa-core processor (64-bit support) 2G RAM

A life content that you’ll never miss

13Megapixel PDAF camera

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0.2 second fast focus

84˚ front facing wide angled camera You get what you see

4G network(TD-LTE/FDD-LTE) Connecting the world with speeding

Discover the profound power Philips Xenium V787 All data above are measured in the laboratory environment * MicroSD memory card is not included. Actual available memory for end user usage may vary from market to market due to pre- configuration. Specifications indicated are subject to change without prior notice. All visuals provided are for reference purposes only. Actual product features such as phone colors and screenshots may vary from those pictured.

Innovation+you

PHILIPS www.philips.com/mobilephones

43 Samsung GALAXY A commercial

WHERE SHOULD I START?

WHAT AM I GOOD AT?

57

HOW CAN I MAKE A DIFFERENCE?

WHAT ARE MY LIMITS? Professional stuntman. Do not attempt.

WHAT’S NEXT?

Professional in controlled environment. Do not attempt.

THE ANSWER IS IN YOU

YOU ARE THE ANSWER

Samsung GALAXY A

44 commercial

You wanted more from your phone

More screen space

The ability to do more

To create more

Introducing SAMSUNG Galaxy Note5 58

All new design

Beautiful glass and metal curves

Ergonomically fits in one hand with a curved back slimmer bezel and a large, best-in-class display

Gold Platinum Color options may not be available in some countries.

Black Sapphire

White Pearl

Silver Titanium

All powerful pen

Instant access to your favorites Air Command

Capture full articles as a seamless image Scroll Capture

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Select and share your interests Smart Select

Instant note taking without unlocking the screen

Captivating experience

5.7’’ Quad HD Super AMOLED display 518 ppi

The power to do more seamlessly Multi Window 64-bit Octa-core, 4GB LPDDR4 RAM, LTE Cat. 9 Screen simulated and sequence shortened. LTE Category 9 support may vary by country or carrier.

Hear music like it was intended wirelessly Level On Wireless Pro Sold separately.

Never miss a moment Quick Launch

Vivid and crisp photos Rear Camera: 16MP F1.9 Real-time HDR with Smart OIS

Front Camera: 5MP F1.9 with Real-time HDR

Advanced video recording Video Collage 4K (UHD) video recording

60

Easy navigation with S Pen

Livestream natively directly from your phone Live Broadcast powered by YouTube Speed and performance may vary based on network.

Charging : Faster than ever

Full charge within 90 minutes Travel Adaptor (Fast Charge) Results may vary based on conditions of the device or environment.

Full charge within 120 minutes Wireless Adaptor (Fast Charge) Sold separately. Results may vary based on conditions of the device or environment.

Charge on the go Battery Pack (Fast Charge) Sold separately. Results may vary based on conditions of the device or environment.

All new design. All powerful pen.

SAMSUNG Galaxy Note5 NEXT IS NOW

SAMSUNG

/the screen with small print not included/

61

45 SISWOO Darkmoon R9 commercial

Darkmoon SISWOO R9

Darkmoon …

Mobile phone + Ebook

Front 8MP FF Main 13MP AF

DUAL SCREEN

Passive light source to reduce visual burden

Low power consumption

MT6752 1.7GHz 8 cores 64bit 3GB RAM + 32GB ROM

WWW.SISWOO.COM

46 A4 commercial

XPERIA A4

Compact warmth

62

Compact

Comfort

Comfort Comfort Comfort

Friendly warmth

Fit Your Style

XPERIA A4 NTT docomo

BE MOVED

SONY

47 Vertu Aster commercial

V

INTRODUCING THE NEW ASTER

HANDMADE BY A SINGLE CRAFTSMAN

63

RANGE OF LUXURY LEATHERS

ACCESS TO INVITATION-ONLY EVENTS

VERTU CONCIERGE & EXCLUSIVE SERVICES

SAPPHIRE CRYSTAL SCREEN & TITANIUM BODY

EXTRAORDINARY ENGLISH CRAFTSMANSHIP THE NEW ASTER

VERTU HANDMADE IN ENGLAND

48 Xperia E4g commercial

SONY PRESENTS

XPERIA E4g

Acclaimed craftsmanship

Attention to details

Ergonomic design

Sony camera technology 64

Recognizing 52 scenarios and makes ideal settings on its own

NFC connect and share

Optimize how your battery is used

Extend your battery life when you’re not using your apps

Personalize your home screen Easily change it back to the original

Easy transfer from your old phone to your new phone

XPERIA E4g Icons and images are for illustrative purposes only.

SONY

49 ZTE Axon Elite commercial

WHAT MAKES A PHONE TRULY SHINE?

FROM ITS DESIGN TO ITS FEATURES 65

A PHONE THAT MADE ENTIRELY WITH YOU IN MIND

QUALCOMM SNAPDRAGON 810 CHIPSET

INNOVATIVE HEAT SINK DISSIPATION TECHNOLOGY

DUAL REAR 6-ELEMENTS CAMERA LENSES

LARGE 1.8 APERTURE DUAL LENSES WITH STUNNING BOKEH EFFECT ULTRA FAST AUTO FOCUS

4K UHD VIDEO RECORDING WITH 430 GPU

PANORAMIC MULTI-EXPOSURE INTERVAL SHOOTING REAL-TIME FILTER SPORT MODE MANUAL MODE

32GB ROM + 128GB SD

AKM4961 Audio Chipset

2-PATH Hi-Fi SOUND WITH AKM 4961 DUAL AUDIO CHIPSETS

66

INDEPENDENT Hi-Fi PLAYBACK AND RECORDING

LATEST FINGERPRINT TECHNOLOGY FROM FPC 160 X 160 RESOLUTION WITH UP TO 5 FINGERS

THE GATEWAY TO INTERNET OF THINGS

A PHONE UNLIKE ANY OTHER

WORLD’S FIRST SMARTPHONE WITH CORNING ANTI-MICROBIAL GORILLA GLASS

IMAGINATION COMES TRUE FHD 5.5’’ DISPLAY COLLABORATED WITH TEAGUE (BOEING 787 DREAMLINER DESIGN TEAM)

IT’S THE NERVE CENTER OF ALL THINGS YOU

AXON IT’S ALL YOU.

ZTE Tomorrow never waits

50 ZTE Blade Vec commercial

Ultra-thin Slim and meticulous 7.5mm

Android 4.4 Operating system

Dual SIM Dual Standby 67

One SIM for work and the other one for life.

Powerful Front Camera Wonderful self-portraits and video call effects. 5MP 1080P 2.2 Aperture BSI 88 Wide angle lence

Professional Rear Camera Delivers high-quality images even in very low light. 13MP 1080P 2.2 Aperture BSI

Live photo/Best shot/Continue shot/Zero shutter Delay

5.0Inch HD Screen 16.7M color 1280x720 resolution IPS, all angles of view

True Octa-Core Power MTK6592 Octa Core

ZTE Blade Vec A Sentient Robot in the Information Age

Bringing you Closer

ZTE

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