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World Hepatitis Day 2021 INFLUENCER GUIDE

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World Hepatitis Day 2021 INFLUENCER GUIDE World Hepatitis Day 2021 INFLUENCER GUIDE #WorldHepatitisDay worldhepatitisday.org INTRODUCTION INTRODUCTION 500 million Social media impressions were made on the World Your support on World Hepatitis This guide providers influencers with the tools to Hepatitis Day hashtag in get involved in World Hepatitis Day (WHD) on the 2020 Day could help save lives. 28 July. Viral hepatitis is one of the The World Hepatitis Alliance, the global co-ordinators of the day, are also here to support most neglected health crisis of you and can be reached on email at our time. By raising awareness [email protected] of this global killer we can save 15 countries lives. #WorldHepatitisDay trended in 15 countries and 28 July worldwide in 2020 HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 2 INTRODUCTION WORLD 325m Globally, 325 million people HEPATITIS DAY live with hepatitis Held on July 28 each year, WHD WHD is one of the World Health Organization’s officially mandated global public health days. It is is our day to raise awareness a day when the world comes together to raise of viral hepatitis. On this day we awareness of hepatitis, one of the most deadly aim to unite the global community and neglected diseases and health crises – one that is claiming a life every 30 seconds. Globally, to demand action from decision 325 million people live with hepatitis, with more makers globally to prioritise the than 1.1 million lives lost each year to hepatitis B elimination of viral hepatitis. and hepatitis C. Yet, we have the tools to eliminate the disease by 2030. On July 28, we raise our collective voices to call for more action for the people affected by hepatitis. Across the world, campaign supporters will raise their voices on social media, hold webinars, speak to the media and hold events to spread the message and raise awareness of hepatitis. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 3 INTRODUCTION TOGETHER WE CAN ELIMINATE HEPATITIS HEPATITIS CAN’T WAIT BY 2030 ‘Hepatitis Can’t Wait’ is the new Launching in May, 2021 the Hepatitis Can’t Wait global campaign highlights the need to accelerate campaign theme to launch WHD hepatitis elimination efforts, especially during the 2021. This will bring WHA and COVID-19 pandemic. our global network of over 300 Alongside this, it will also highlight the social members in nearly 100 countries injustice and inequity caused by the current lack together to lead the campaign of action on hepatitis elimination and focus on internationally. the positive action needed to get on track to meet our 2030 elimination goals. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 4 INTRODUCTION ACTION CAN’T WAIT With a person dying every 30 People living with viral hepatitis Community organisations seconds from a hepatitis related unaware can’t wait for testing can’t wait for greater investment illness – even in the current Decision makers can’t wait COVID-19 crisis – we can’t wait People living with hepatitis can’t wait for life saving treatments and must act now to make hepatitis to act on viral hepatitis. elimination a reality through political Pregnant mothers can’t wait for will and funding. hepatitis screening and treatment Newborn babies can’t wait for birth dose vaccination People affected by hepatitis to end stigma can’t wait This WHD campaign will passionately and discrimination demand urgent action from all stakeholders and the population. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 5 INTRODUCTION WHAT IS HEPATITIS Hepatitis is an inflection that 325 million people are living with With a vaccine and effective attacks the liver, left untreated it hepatitis around the world treatments for hepatitis B and a can lead to liver cirrhosis and liver cure for hepatitis C, no one should 9/10 people living with viral hepatitis die because of viral hepatitis. cancer - one of the world’s most are unaware of their condition deadly cancers. The majority of people living with hepatitis are 1.1 million people die from It is time for action. unaware of their condition resulting hepatitis every year is diagnosis when its too late. Hepatitis impacts every country and can impact anyone. However the disease has a greater impact on the poorest countries in the world. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 6 INTRODUCTION Policymakers NEWBORN can’t wait to act 43% BABIES Only 43% of children CAN’T receive the hepatitis WAIT B birth dose vaccine. 2.3m 2.3 million people live with HIV and hepatitis C. People who inject drugs 1.1m can’t wait more than 1.1 million lives are REFUGEES lost each year to hepatitis B CAN’T and hepatitis C. WAIT HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 7 INTRODUCTION People in prison MEN WHO HAVE can’t wait SEX WITH MEN 30s CAN’T WAIT Every 30 seconds someone loses their 7% life to a hepatitis of people living related illness. with TB also live with hepatitis C. Pregnant mothers can’t wait INDIGENOUS 2.7m PEOPLE 2.7 million people live with CAN’T WAIT HIV and hepatitis B. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 8 CAMPAIGN ACTIVATIONS HEP CAN’T WAIT Campaign guidelines #HepCantWait 9 CAMPAIGN ACTIVATIONS JOIN OUR Twitter VIRTUAL Facebook RELAY To show support of WHD you can join our virtual global relay across our social media channels. In 2020 our virtual relay crossed 37 countries across every time zone as messages came in from policymakers, civil society organisations and campaign supporters. Instagram To join the 2021 relay all you need to do is post a 30-second video on World Hepatitis Day, explaining why action on viral hepatitis is important to you and encouraging your followers to get involved in the campaign at www.worldhepatitisday.org If you are able to send your video in advance we can also play it on the WHA channels. Just email your submission to [email protected] HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 10 CAMPAIGN ACTIVATIONS CREATE A 30 SECOND REEL As part of the virtual relay you can create your own Instagram reel to share on social channels. 30 second reels are the perfect tool for this. Follow these steps to take part: 1. Open the Instagram app and tap on the reels symbol. 2. Tap on the white icon to the left side of the screen which shows ‘15’ in a circular shape to change the length to 30 seconds. Customise any other settings and hit the record button. 3. Talk about why hepatitis is an important issue to you and your followers. 4. Add the WHD and Hep Can’t Wait GIF stickers to your reel with our hashtags #WHDRelay and #WorldHepatitisDay to share on your stories and pages. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 11 CAMPAIGN ACTIVATIONS POINT TO THE TIME To show support of WHD we have come up with a simple gesture to use to show visually that hepatitis can’t wait. This universal symbol shows that time is running short and calls for urgent action now. Follow these steps to take part: 1. Take a photo or video of yourself/yourselves intentionally and clearly posed pointing to the time. This can be any form of watch or clock. Take it in a clear space with a plain backdrop. Try to look stern/concerned in your facial expression and not too smiley as it’s a serious topic. 2. Upload the photo/video to your favoured social media channel(s) as a post or story. 3. Tag your photo/video with our hashtag #WorldHepatitisDay and add our branded stickers if using Instagram. 4. Share with your friends and followers. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 12 CAMPAIGN ACTIVATIONS FRAME YOUR Jenny Smith PROFILE PICTURE To show support of WHD you can add a frame to your facebook profile picture. Follow these steps to take part: 1. Open the Facebook app and to open your profile. Jenny Smith 2. Tap on your profile picture and select ‘add frame’. 3. Search for the World Hepatitis day frame and select it. Customise any additional settings. 4. Tick ‘Share your update to News Feed’ and hit save. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 13 CAMPAIGN ACTIVATIONS SIGN THE PLEDGE I CAN’T WAIT To show support of WHD you can sign the pledge to join the mailing list with further information and updates throughout JOIN OUR the campaign. MAILING LIST Follow these steps to take part: 1. Click the sign up button. 2. Fill in your contact information for updates. 3. Share the fact that you’ve signed the pledge on Twitter/Facebook/Instagram/LinkedIn/ Whatsapp and ask your friends to join too. LET’S ELIMINATE HEPATITIS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis urna orci, volutpat non libero at, cursus lobortis dolor. Vivamus quis est in velit vestibulum facilisis at vel ipsum. Donec vulputate non nisl faucibus malesuada. Duis HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 14 RESOURCES HEP CAN’T WAIT Campaign guidelines #HepCantWait 9 CAMPAIGN RESOURCES SOCIAL MEDIA POSTS A selection of images and headlines are available to be used – alternatively use our creator tool to produce your own materials. When sharing any of our assets on social media always make sure to tag us @worldhepatitisalliance on Facebook and Instagram and @hep_alliance on twitter and use the hashtag #WorldHepatitisDay. RODGERS Download and create customised social media graphics at worldhepatitisday.org/ CAN’T WAIT Rodgers was born with hepatitis B but doesn’t campaign know it. Left untreated, it could shorten his life. Don’t wait. Get tested. Treatment could save your life.
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