Tour de 2013 SOCIAL MEDIA RACE - STAGE 10 - 15 GENERAL CLASSIFICATION TOP 5 GAINING NEW FOLLOWERS (TWITTER FOLLOWERS ADDED FROM JUNE 29, 2013 - JULY 14, 2013) Stage 1 - Stage 15 (# OF NEW LIKES FOR TEAM PAGE FROM JUNE 29, 2013 - JULY 15, 2013)

Christopher Mark Froome Cavendish 39,444 33,174 @chrisfroome @MarkCavendish 18,465

13,551 Alberto Bauke Cadel Contador Mollema Evans 19,006 13,699 12,992 @albertocontador @BaukeMollema @CadelOfficial 11,274 TOP 5 FAN PAGE GROWTH (FACEBOOK FANS ADDED FROM JUNE 29, 2013 - JULY 14, 2013)

9,982

8,150

5,695 11,656 9,679 8,613 6,680 5,598

Peter Mark Rui Chris Michal Sagan Cavendish Costa Froome Kwiatkowski 5,607 5,572 TOP 5 TEAM PAGE GROWTH (FACEBOOK FANS ADDED ON JULY 14, 2013 : STAGE 15)

5,281

4,629

2,432 873 739 542 488 Random selection of 4 teams under Top 10

3,795 2,141 2,095 1,036

The top tweets were selected for each stage. 648,962 Stage 10 Stage 11 Stage 12 TOTAL TWEETS WITH #TDF FROM 06/29/2013 - 07/15/2013

111,417 TOTAL TWITTER FOLLOWERS ADDED FOR ALL TEAMS FROM 06/29/2013 - 07/15/2013

114,000 TOTAL FACEBOOK LIKES

ADDED FOR ALL TEAMS Source: Le (@letour) Source: MARCA (@marca) Source: BBC News (World) (@BBCWorld) “ gana y Froome saca 2’ a Contador y Valverde “The hazards of being a Tour de France worker: “Fans FROM 06/29/2013 - “The pirate @marcelkittel! Retweet for him throw things at us... sometimes stones” http://bbc. 07/15/2013 #TDF pic.twitter.com/yqFVS1dRyo” http://ow.ly/mPL2y #TDF” in/18bVBRu #NewsFromElsewhere #TDF” 9 July 2013, 8:56 AM. Tweet. 10 July 2013, 8:42 AM. Tweet. 11 July 2013, 11:59AM. Tweet.

Rest Day #1 Stage 13 Stage 14 Stage 15

Source: (@chrisfroome) Source: Le Tour De France (@letour) “This is what rest day is all about... #tdf “*** Security Message for Saturday, Source: BBC Sport (@bbcsport) Source: Team Sky (@teamsky) http://instagram.com/p/bgM9QqGxgP/” Sunday, & stages: do not run beside “Italy’s wins stage 14 of the Tour de “Chris Froome and @TeamSky put in a stunning 8 July 2013, 4:24 AM. Tweet. the riders, please respect the race, riders France. Britain’s Chris Froome retains yellow jersey ride to win stage 15 of the #TDF on and @letour *** #TDF” bbc.in/12L7HsJ #tdf” in yellow. what a finish! #VaVaFroome” 12 July 2013, 8:47AM. Tweet. 13 July 2013, 7:59 PM. Tweet. 14 July 2013, 7:32 AM. Tweet.

The Tour de France Social Media Race is compiled using data from Twitter and Facebook. We use a social media monitoring site by Google, Twitter Counter and Topsy. Chris Hahn created this infographic for Bicycle Retailer and Industry News, the leading source of global news and information about the bicycle industry. Follow the Tour de France Social Media Race at: www.bicycleretailer.com, facebook.com/bicycleretailer and twitter.com/bicycleretailer

Sources: en.teameuropcar.com, pic.twitter.com/0OvhJdpMaT, www.1t4i.com, www.blancoprocyclingteam.com, www.bmcracingteam.com, www.cannondale.com, www.cyclisme.ag2rlamondiale.fr, www.equipe-cofidis.com, www.equipe-sojasun.com, www.equipecyclistefdj.fr, www.euskalteleuskadi.com, www.greenedgecycling.com, www.katushateam.com, www.letour.fr, www.lottobelisol.be, www.movistarteam.com, www.omegapharma-quickstep.com, www.proteam-astana.com, www.radioshackleopardtrek.com, www.slipstreamsports.com, www.teamlampremerida.com, www.teamsaxotinkoff.com, www.teamsky.com, www.uciworldtour.com, www.vacansoleildcm.co.uk