1 2 3 SMRT MEDIA SMRT

With close to 100 stations and 2,200 billboards all over the island, we are definitely ’s largest out-of-home marketing and advertising network.

From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences.

One of Singapore’s Largest Digital and OOH Media Company

*Source: Marketing Magazine 2012, 2013 & 2014 4 5

SMRT MEDIA SMRT CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network.

213 trains 99 stations 1,282 buses 3,593 taxis

*Source: SMRT Trains, Buses and Taxis 2014 6 7 SMRT MEDIA SMRT

ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand.

21.1 million 42 minutes weekly ridership average commuting time

*Source: SMRT Trains and Buses 2014, Singapore Census of Population 2010 8 9

SMRT MEDIA SMRT ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve.

558 digital screens 2,200 billboards 125 event spaces 10 CONTENT 11 SMRT MEDIA SMRT DIGITAL iViewSMRT 12 iPlasma 13 Media Hub 15 iBillboards 15 TRAINS Concept Trains 16 Window Stickers 18 In-train Panels 19 Train Hangers 19 STATIONS Concourse / Platform Concepts 20 Platform Screen Doors (PSD) 22 Wallscapes 24 Showcases 25 Faregates 26 Pillars 27 Escalator Murals 28 Escalator Sides 30 Stair Risers 31 Travelator Sides 31 Benches 32 Floor Stickers 33 Beams 33 BILLBOARDS 4 Sheets 34 4 Sheet Networks 34 6 Sheets 36 12 Sheets 37 Bulkheads 38 Escalator Crown Networks 38 Concourse Lightboxes 39 Large Format Lightboxes 39 ROADS Buses 40 Bus Interchange Banners 40 Bus Hangers 41 Taxis 41

Testimonials 42 Guidelines for Advertising 48 Terms & Conditions 49 SMRT TRAIN NETWORK SMRT 12 13 DIGITAL DIGITAL

SMRT MEDIA SMRT iViewSMRT

TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 iPLASMA 30 sec 13,000 Frequency 936 spots/week

Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg

Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 368 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken Plasma TV Size (mm) H720 x W1,150 by XCO • Production costs will be provided upon request Estimated Production Cost $120 per piece

Stations Premium Main Line City Hall, East, Orchard, Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line , , Bishan, , Bugis, Clementi, , Somerset, , ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) , , Woodlands, ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, , Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Admiralty, , Novena, Outram Park, , , , Tiong Bahru 5 sec 1,400 592 417 522 623 Circle Line , , Marina Bay, Paya Lebar, Stadium, Tai Seng 15 sec 4,000 1,690 1,190 1,490 1,780 Hubs Main Line , Braddell, , , Buona Vista, Canberra, Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, , , , Kembangan, 30 sec 7,200 3,060 2,160 2,700 3,240 Khatib, , Lakeside, Lavender, Marina Bay, Pier, , Newton, Pioneer, 60 sec 13,000 5,500 3,890 4,860 5,830 Queenstown, Redhill, , Tanah Merah, Crescent, Tuas Link, Tuas West Road, , Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots , MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • Operates 18 hours daily • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units , Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent 14 15 DIGITAL DIGITAL

SMRT MEDIA SMRT MEDIA HUB @ ORCHARD

Weekly Rate ($) Exclusive Concept Linkway 28,000* (incl Sticker Wall)

Resolution Aspect Display Size W x H (px) Ratio W x H (m) LED 3960 x 480 8.25:1 15.84 x 1.92 Screen

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by XCO • Production costs will be provided upon request

DIGITAL iBILLBOARDS @ RAFFLES

Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week

Full Buy Out Weekly Rate ($) 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 16 17 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 TRAINS

SMRT MEDIA SMRT CONCEPT Circle Line Trains Weekly Rate ($ per train) Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request 18 19 TRAINS SMRT MEDIA SMRT

Note: TRAINS • Min ad period: 4 weeks • All production to be undertaken by XCO • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS 3 • 120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains

No. of Panels Weekly Rate ($) TRAINS Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) WINDOW 3 Main Line + Circle Line 150 2,700 (per network) STICKERS Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 1,200* (per train) Note: Circle Line 34 1,100 (per train) • Min ad period: 4 weeks • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request TRAINS No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (single side print) 5,500* TRAIN Circle Line Trains 34 (single side print) 2,600 HANGERS

Whole Train Rate ($ per distribution)

20,000 hangers across 5 trains 8,000 Note: per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only 20 21 STATIONS SMRT MEDIA SMRT

STATIONS CONCOURSE / PLATFORM CONCEPTS

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 17,000* 11,000 8,000 6,000 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 7,000 5,600 4,200 • All production to be undertaken by XCO • Production rates will be provided upon request

Stations Premium Main Line City Hall, , Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Serangoon

Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng

Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, , Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Telok Blangah 22 23 STATIONS SMRT MEDIA SMRT

Weekly Rate ($ per station) STATIONS Premium Cosmo Lifestyle Hub Main Line 24,100* 16,600* 10,300* 7,700* PLATFORM SCREEN DOORS (PSD) 600 WINKs # 480 WINKs # 480 WINKs # 480 WINKs # PSD+ includes: 1 week of WINK+ scans at corresponding station PSD

Banner ad & logo exposure on app

Circle Line 8,400* 6,800* 5,300* PSD+ includes: 300 WINKs # 300 WINKs # 300 WINKs #

1 week of WINK+ scans at corresponding station PSD

Banner ad & logo exposure on app

Stations Premium Main Line City Hall, Jurong East*, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio*, Bedok*, Bishan, Boon Lay*, Bugis, Clementi*, Dhoby Ghaut, Somerset, Tampines*, Tanjong Pagar, Toa Payoh, Woodlands*, Yishun* In-App Banners Pop Up Banner Ad Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut^, Esplanade, HarbourFront^, Holland Village, Promenade, Serangoon

Lifestyle Main Line Admiralty*, Choa Chu Kang*, Novena, Outram Park, Pasir Ris*, Paya Lebar*, Sembawang*, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Paya Lebar^, Stadium^, Tai Seng

Hubs Main Line Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Canberra, Changi Airport, Chinese Garden*, Note: • PSD + includes WINK+ in-app pop-up banners for QR codes Commonwealth*, Dover*, Eunos*, Expo*, Gul Circle, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, at corresponding station Platform Screen Doors Lakeside*, Lavender, Marina Bay, Marina South Pier, Marsiling*, Newton, Pioneer*, Queenstown*, Redhill*, • #Maximum 1 week or when WINKs are fully redeemed • Min ad period: 4 weeks Simei*, Tanah Merah*, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee*, Yio Chu Kang* • *Half height Platform Screen Doors • Size and quantity vary by stations Circle Line Bartley^, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, • Sticker schemes are subject to approval from authorities Lorong Chuan, MacPherson, Marina Bay^, Marymount, Mountbatten, Nicoll Highway, one-north^, • All production to be undertaken by XCO • Production costs will be provided upon request Pasir Panjang, Telok Blangah • ^Landscape bottom strips only 24 25 Stations Weekly Rate STATIONS ($ per wall) Premium Orchard1 11,500 STATIONS 2 SMRT MEDIA SMRT WALLSCAPES Raffles Place 13,800

Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets • 2 Linkway Wall + 5 units of Large Format Lightbox

For enquiries on other Wallscapes, please contact our sales team. Email: [email protected] Tel: 6331 1383

STATIONS Weekly Rate ($) SHOWCASES Showcase 1 11,500 Showcase 2 11,500 @ ORCHARD (includes showcase TV screen) Specification for Screen (px) Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg

Note: • Min ad period: 4 weeks • Sticker schemes and display items are subject to approval from authorities • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 26 27 STATIONS STATIONS

SMRT MEDIA SMRT FAREGATES

Weekly Rate ($ per zone) STATIONS Premium Cosmo Lifestyle Hubs PILLARS Main Line 11,000* 7,480 5,600 4,000 Circle Line 4,750 3,950 2,800

Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Weekly Rate ($ per station) Note: Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks Clementi, Dhoby Ghaut, Somerset, Tampines, • Size and quantity vary by stations Main Line 4,030 3,300 2,500 1,800 • Site measurements are required Tanjong Pagar, Toa Payoh, Woodlands, Yishun • Sticker schemes are subject to approval from authorities Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Circle Line 2,100 1,800 1,300 • All production to be undertaken by XCO • Production costs will be provided upon request Esplanade, HarbourFront, Holland Village, Promenade, Serangoon Stations Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Stadium, Tai Seng Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Promenade, Serangoon Buona Vista, Changi Airport, Chinese Garden, Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Commonwealth, Dover, Eunos, Expo, Joo Koon, Bahru Kallang, Kembangan, Khatib, Kranji, Lakeside, Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Simei, Tanah Merah, Yew Tee, Yio Chu Kang Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Note: Yio Chu Kang • Min ad period: 4 weeks Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations Mountbatten, Nicoll Highway, one-north, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, • Site measurements are required • Sticker schemes are subject to approval from authorities Pasir Panjang, Telok Blangah Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • All production to be undertaken by XCO Pasir Panjang, Telok Blangah • Production costs will be provided upon request 28 29 STATIONS SMRT MEDIA SMRT

Note: Stations Weekly Rate ($ per wall) • Min ad period: 4 weeks • Size and quantity vary by stations STATIONS 1 Premium City Hall 11,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Orchard 5,750 • All production to be undertaken by XCO • Production costs will be provided upon request ESCALATOR AMBIENT 2 1 Escalator Wall + Planter Raffles Place 8,000 • • 2 Escalator Wall + Crown

For enquiries on other Escalator Ambient, please contact our sales team. Email: [email protected] Tel: 6331 1383 30 31 STATIONS STATIONS STATIONS

SMRT MEDIA SMRT ESCALATOR STAIR RISERS SIDES Weekly Rate ($ per flight of stairs per station) Premium Cosmo Lifestyle Hubs Main Line 3,000 2,500 1,800 1,300 Circle Line 1,600 1,300 900

Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Weekly Rate ($ per escalator per station) Tanjong Pagar, Toa Payoh, Woodlands, Yishun Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, • Size and quantity vary by stations Main Line 3,000 1,210 900 700 • Site measurements are required Esplanade, HarbourFront, Holland Village, • Sticker schemes are subject to approval from authorities Promenade, Serangoon Circle Line 770 650 450 • All production to be undertaken by XCO • Production costs will be provided upon request Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Stations Tiong Bahru Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Lebar, Stadium, Tai Seng Tanjong Pagar, Toa Payoh, Woodlands, Yishun Hubs Main Line Aljunied, Braddell, Bukit Batok, Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Bukit Gombak, Buona Vista, Changi Airport, Promenade, Serangoon Chinese Garden, Commonwealth, Dover, Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng Bay, Marina South Pier, Marsiling, Newton, Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Pioneer, Queenstown, Redhill, Simei, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Tanah Merah, Yew Tee, Yio Chu Kang Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Tanah Merah, Yew Tee, Yio Chu Kang Note: Farrer Road, Haw Par Villa, Labrador Park, • Min ad period: 4 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations • Site measurements are required Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Mountbatten, Nicoll Highway, one-north, • Sticker schemes are subject to approval from authorities Pasir Panjang, Telok Blangah Pasir Panjang, Telok Blangah • All production to be undertaken by XCO • Production costs will be provided upon request

Weekly Rate ($ per travelator per station) STATIONS Cosmo Lifestyle Hubs TRAVELATOR Circle Line 2,500 Stations SIDES Cosmo Circle Line Serangoon

Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request 32 33 STATIONS STATIONS STATIONS

SMRT MEDIA SMRT BENCHES FLOOR STICKERS

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 8,050 6,600 5,000 3,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 4,200 3,500 2,500 • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Premium Main Line City Hall, Orchard, Raffles Place, Jurong East

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Note: Weekly Rate ($ per station) • Min ad period: 4 weeks Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Pasir Ris, Toa Payoh, Yishun • Size and quantity vary by stations Premium Cosmo Lifestyle Hubs • Site measurements are required Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon • Sticker schemes are subject to approval from authorities Main Line 4,600 3,740 2,800 2,000 • All production to be undertaken by XCO Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, • Production costs will be provided upon request Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Stations Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Yio Chu Kang Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Pasir Panjang, Tai Seng, Telok Blangah Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Weekly Rate ($ per side per station) Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, STATIONS Premium Cosmo Lifestyle Hubs Tanah Merah, Yew Tee, Yio Chu Kang Main Line 1,500 1,000 800 600 BEAMS Circle Line 640 550

Note: • Min ad period: 13 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Premium Main Line Jurong East

Cosmo Main Line Ang Mo Kio, Bedok, Clementi, Boon Lay, Tampines, Toa Payoh, Woodlands, Yishun

Circle Line Bayfront

Lifestyle Main Line Admiralty, Novena, Pasir Ris, Paya Lebar

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, Kembangan, Khatib, Kranji, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang 34 35 BILLBOARDS SMRT MEDIA SMRT

Rate does not include Sticker Wall Rate does not include Sticker Wall

Weekly Rate ($ per poster per station) Stations BILLBOARDS Premium Cosmo Lifestyle Hubs Premium Main Line City Hall, Jurong East, Raffles Place Cosmo Main Line Main Line 440 390 300 250 Ang Mo Kio, Bedok, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, 4 SHEETS Toa Payoh, Woodlands, Yishun Circle Line 250 210 180 Circle Line Bras Basah, Esplanade, Holland Village, Serangoon

LRT 100 Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Paya Lebar Material Size (mm) H1,530 x W1,010 Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Display Size (mm) H1,500 x W990 Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Estimated Production Cost $50 per piece Lavender, Marina Bay, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang

Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, , Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction

Note: • Min ad period: 13 weeks • All production to be undertaken by XCO

No. of Weekly Rate BILLBOARDS Panels ($ per network) Stations Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and Broadcast Network1 105 13,700 5 panels across LRT stations 4 SHEET Shopping & 55 8,300 Shopping & 50 panels across Main Line stations and 5 panels across Circle Line stations Entertainment Network2 Entertainment Network NETWORKS PMET Network2 20 4,000 Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Youth Network2 20 3,600 Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun

PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Material Size (mm) H1,530 x W1,010 Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Raffles Place, Tampines, Tanjong Pagar, Display Size (mm) H1,500 x W990 Tiong Bahru Estimated Production Cost 105 panels - $3,200 Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi, Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, 55 panels - $1,800 Yio Chu Kang, Yishun 20 panels - $1,000 Note: • Min ad period: 2 weeks • 1 Max 2 panels per station • 2 Min 1 panel per station • All production to be undertaken by XCO 36 37 Static Panels Static Panels BILLBOARDS Weekly Rate ($ per poster per station) BILLBOARDS Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Premium Cosmo Lifestyle Hubs BILLBOARDS SMRT MEDIA SMRT 6 SHEETS 12 SHEETS Main Line 880 730 550 420 Main Line 830 660 500 Circle Line 470 360 270 Circle Line 420 350 280

Rate does not include Sticker Wall

Stations (static panels) Stations (static panels) Premium Main Line Orchard, Jurong East Premium Main Line Jurong East

Cosmo Main Line Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Circle Line Esplanade Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Promenade

Lifestyle Main Line Pasir Ris Lifestyle Main Line Choa Chu Kang

Circle Line Paya Lebar, Stadium, Tai Seng Note: • Min ad period: 13 weeks • All production to be undertaken by XCO Hubs Circle Line Dakota, MacPherson, Mountbatten

Note: Material Size (mm) H1,800 x W1,200 Material Size (mm) H1,500 x W3,050 • Min ad period: 13 weeks • All production to be undertaken by XCO Display Size (mm) H1,715 x W1,145 Display Size (mm) H1,450 x W2,970 Estimated Production Cost $70 per piece Estimated Production Cost $200 per piece 38 39 BILLBOARDS BILLBOARDS BILLBOARDS SMRT MEDIA SMRT BULKHEADS CONCOURSE LIGHTBOXES

Weekly Rate ($ per poster per station) Panel No. Material Size Display Size H x W (mm) H x W (mm) Stations Panel No. Weekly Rate Premium Cosmo Lifestyle Hubs ($ per poster) 1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890 Main Line 660 Premium City Hall 1 1,600 3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990 Orchard 1 1,200 Stations 5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990 2, 3 2,000 Premium Main Line Raffles Place Estimated $180 per piece Raffles Place 1, 4 1,600 Note: Production Cost • Min ad period: 13 weeks • All production to be undertaken by XCO 2, 3, 5, 6 1,200 For enquiries on other Bulkheads, Jurong East 1 2,300 please contact our sales team. Email: [email protected] 2, 3, 4, 5 1,200 Tel: 6331 1383 BILLBOARDS Note: Estimated Production Cost Vary by size of panel • Min ad period: 13 weeks • All production to be undertaken by XCO LARGE

Weekly Rate ($ per network per station) FORMAT BILLBOARDS Premium Cosmo Lifestyle Hubs ESCALATOR Main Line 900 500 LIGHTBOXES Stations CROWN Cosmo Main Line Tampines NETWORKS Hubs Main Line Pasir Ris, Tiong Bahru Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Main Line 2,200 1,870

Stations Panel Material Size Display Size No. H x W (mm) H x W (mm) Material Size (mm) H735 x W485 Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680 Display Size (mm) H720 x W470 6 - 7 1,680 x 5,800 1,605 x 5,680 No. of Panels 10 panels per network 8 1,655 x 4,340 1,615 x 4,250 Estimated $800 per piece Estimated $240 per network Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680 Production Cost of 10 pieces Production Cost Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580 Note: Note: • Min ad period: 13 weeks Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680 • Min ad period: 13 weeks • All production to be undertaken by XCO • All production to be undertaken by XCO 40 41 ROADS ROADS

SMRT MEDIA SMRT BUS HANGERS

ROADS Whole Bus Rate ($ per distribution)

20,000 hangers across 7,000 Note: BUSES 10 buses per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only

Note: • Min ad period: 12 weeks • All production to be undertaken by XCO

Type Weekly Rate ($ per bus) Fab Pro Omni (Long Haul Estimated Production (Shopping) (Business) / Feeder service) Cost ($ per bus) Double Wrap with eLumiNex 2,600 2,300 1,600 3,650 Double Wrap 1,800 1,600 1,100 3,650 Bendy Wrap 850 800 700 2,650 Single Wrap 700 600 525 2,000 Full Rear Panel 150 (Single & Bendy) 400 In-bus Panel $40 per bus $50 per panel

ROADS BUS INTERCHANGE BANNERS

Interchanges Banner No. Weekly Rate ($ per banner) Bukit Panjang 1, 2 625 Choa Chu Kang 1, 2, 3 625 Taxi Type Weekly Rate ($ per taxi) Woodlands 1, 2, 3, 4, 5 625 ROADS Epica Taxi Wholly 100 Yishun 1, 2, 3 625 TAXIS Painted Taxi Note: • Min ad period: 4 weeks • Size vary by banner • Site measurements are required Note: • Banner schemes are subject to approval from authorities • Min ad period: 12 weeks • All production to be undertaken by XCO • Min quantity: 50 taxis • Production costs will be provided upon request • Includes production costs 42 43 SMRT MEDIA SMRT

TESTIMONIALS We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities ROYCE’ “ for us to reach out to our target audience. By strategically

placing our communications in prominent spots where it can

be easily viewed, our message has reached out to a sizeable portion of daily commuters. XCO is proven to be effective in “ mass interaction and audience activation. Janice Cai Account Manager Adbox Advertising Pte Ltd

TESTIMONIALS We were able to reach a large group of captive audiences

with SMRT’s concept train, and reinforced our new brand SUPER “ message throughout their journeys. We received very “ positive feedback from the public about the Super Smile COFFEE campaign in SMRT trains. Lillian Wong Marketing Manager Super Coffee Corporation Pte Ltd 44 45

TESTIMONIALS SMRT MEDIA SMRT PANADOL

We launched the latest 2-in-1 Cough & Cold Relief on SMRT’s iBillboards “ @ Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to

highlight our fast action and non-drowsy

formula in a dynamic and captivating way. The campaign successfully targeted “ professionals and executives, and raised both awareness and sales. May Tan Brand Manager GlaxoSmithKline Pte Ltd

TESTIMONIALS SILKPRO

XCO gave us the opportunity to create a synchronised advertising experience across “ their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro’s future marketing and advertising plan, to help us achieve our goal of increasing brand

and product awareness, and more. Moving

forward, we will definitely choose XCO as an effective platform for our integrated “ media plan.

Lervinia Swee Marketing Manager Tohtonku (S) Pte Ltd 46 47 SMRT MEDIA SMRT

We are impressed that the linkway advertising space TESTIMONIALS turned out to be more than just a static wall. It allowed “ us to engage consumers while generating hype for the SAMSUNG sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined

motion and sound to fully immerse commuters in the

S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along “ the prime shopping belt effectively. Irene Ng Vice President of Marketing Samsung Asia Pte Ltd

TESTIMONIALS DULUX

We wanted an impactful way to inspire Singaporeans, and help “ them visualize what colours can do in beautifying their living spaces. SMRT’s train stations have some of the best platforms to portray interesting concepts and designs

to engage consumers’ minds.

We love how compelling transit advertising is, and are looking “ forward to greater partnerships.

Josephine Lee Head of Marketing, Singapore and New Markets Akzo Nobel Paints Singapore Pte Ltd 48 GUIDELINES FOR TERMS & CONDITIONS 49

1 INTERPRETATION Cancellation of Any Order SMRT MEDIA SMRT ADVERTISING In this Agreement, the following expressions shall have the following meanings: 2.2 Subject always to the right of XCO to allow the same at its sole discretion and without prejudice to any of the other rights and/or 1.1 “ Advertiser/Company” means the person (including a natural person, remedies of XCO, the Advertiser/Company may, without prejudice to Approval of Artwork partnership, body corporate or incorporate) who has entered into Clause 7 (Payment), be entitled to cancel any Order for advertisement this Agreement with XCO and shall include his successors in title and space by way of written notice to XCO provided always that the assigns where relevant. Advertiser/Company pays to XCO the following amounts for such 1) One coloured copy of Final Artwork (FA) must be 3) For window sticker, the flip of the visual for the other cancellation: 1.2 “ Advertising Materials” are the final product that are displayed on submitted to XCO for approval at least 3 weeks side of the stickers facing the platform should XCO’s advertisement spaces. a. Cancellation fee, which shall be calculated as follows: before the Display Commencement Date. XCO be submitted. 1.3 “ Advertising Rate” means such rate quoted by XCO herein or If before the Display Commencement Date: reserves the right to reject a FA which, in its otherwise for advertisement space. i. 50% of the Contract Amount should such written notice be opinion is objectionable, controversial or likely received by XCO less than eight (8) weeks (but more than four 4) XCO shall not be liable for any late-posting of the 1.4 “ Applicable Laws” means any and all treaties, statutes, laws, by- (4) weeks) before the Display Commencement Date; or to elicit negative feedback from the public, or for advertisement materials due to late delivery laws, regulations, rules, orders, judgments, awards, injunctions, ii. 80% of the Contract Amount should such written notice be decisions, determinations or requirements made or issued by any received by XCO less than four (4) weeks before the Display any other reasons. of FA. The charge for displaying them shall statutory body or competent governmental authority in Singapore. Commencement Date. be calculated from the commencement of the 1.5 “ Artwork” is the final artwork that the Advertiser/Company provides If after the Display Commencement Date: Advertising Material Contract Period. to XCO for purpose of the advertisement production. iii. 50% of the Advertising Rates of the remaining Contract Period should such written notice be received by XCO less than eight 1.6 “ Contract Amount” means the total aggregate value of the contract (8) weeks (but more than four (4) weeks) before the expiry of the 1) All advertising materials shall meet our Collection of Advertisement Materials (exclusive of all applicable taxes). For the avoidance of doubt, any Contract Period; or requirements. XCO reserves the right to reject deductions made by XCO pursuant to this Agreement or otherwise and/or additional payments made by the Advertiser/Company iv. 80% of the Advertising Rates of the remaining Contract Period any advertising materials that do not adhere to Advertiser shall collect all advertising materials within pursuant to Clause 9.4(b) of this Agreement shall not go towards or should such written notice be received by XCO less than four the requirements. All CD must be submitted to in any way affect the computation of the total aggregate value unless (4) weeks before the expiry of the Contract Period. 14 days from the expiry of the Contract Period or the parties so consent in writing. XCO at least 2 weeks before commencement date of termination of the Agreement, whichever b. all of the Production Costs incurred up to the date of cancellation; 1.7 “ Contract Period” means the period during which the advertisement and date of the Display. is earlier. Posters that are not collected will be is displayed or the period during which the OptiMAX Truck has been disposed accordingly. contracted for use by the Advertiser/Company. c. the cost of all commitments to third parties and works in progress.

2) All artwork (including associated files and fonts 1.8 “ Display Timing” means the daily timing during which the 2.3 Notwithstanding Clause 2.2, if the Advertiser/Company cancels the used in the artwork) for posters shall be saved advertisement is displayed. order for production of stickers and posters before approving the proofs or before production has started in accordance with Clause 8 and delivered to XCO at least 3 weeks before 1.9 “ Display Commencement Date” refers to the date from which the (Production of Stickers and Posters), there will be no charges payable commencement date to the display in the display of the advertisements or use of the OptiMAX Truck shall by the Advertiser/Company except for the cost of materials which commence as specified in the Order. were specially purchased or ordered for this Order. following format: a) Output: CD-ROM or DVD-ROM 1.10 “ Downtime” means the disruptions caused by preventive 3 ADVERTISING AGENCIES/MEDIA SPECIALIST maintenance and technical malfunction of OptiMAX Truck(s), An Advertiser/Company who is an advertising agency or media specialist b) Software used: Freehand MX, Illustrator CS, iViewSMRT, digital platforms or WINK (as the case may be). shall be deemed to contract as principal with such rights and liabilities including (without limitation) full responsibility to make punctual and complete Photoshop CS, Indesign CS. 1.11 “ OptiMAX Truck” means the vehicles on which advertisements are payments as required under this Agreement and full authority to approve c) Scanned image should be CMYK and saved displayed on the exterior of the said vehicles which shall include all and/or amend the Advertising Materials. fittings, installations and accessories affixed to the vehicle from time as TIF (not compressed) or EPS format or to time. 4 ADVERTISING COMMISSION PSD format. All accredited advertising agencies will be entitled to an agency 1.12 “ Order” means an order for the display of advertisement space commission of 15% of the Contract Amount less any such discount d) Minimum image requirement: placed with XCO and/or order for production of stickers or posters. given by XCO to the Advertiser/Company. For bus, taxi and train exterior 1.13 “ Parties” shall mean the Advertiser/Company and XCO. 5 ADVERTISING RATES – min. 300 dpi on actual size Save for advertisements on taxis, digital platforms, iViewSMRT, For posters and other sticker schemes 1.14 “ Production Costs” means all costs, charges, fees and expenses OptiMAX Truck and WINK, all Advertising Rates are exclusive of the incurred for the material creation of advertisement(s) arising out of or Production Costs and the cost of the Advertising Materials, both of – min. 300 dpi on actual size in connection with an Order. which shall be borne fully by the Advertiser/Company.

e) All files must be in layers format. 1.15 “ XCO” means The X Collective Pte Ltd and shall include its 6 CHANGE OF ADVERTISING RATES f) Text and layout: preferably to be done in successors in title and assigns. AND CONDITIONS

Freehand software, converted to path. 1.16 “ WINK” means XCO’s loyalty programme at website www.winkwink. 6.1 XCO shall be entitled at any time to vary, amend or adjust the: g) A copy of the visual in PDF low resolution sg which allows consumers to redeem e-vouchers with points accumulated by consumers. a. Advertising Rates and/or should be submitted in the CD. 2 TERMS AND CONDITIONS FOR b. these Terms and Conditions. ANY ORDER 2.1 These terms and conditions shall be deemed to have been accepted If XCO exercises its right to vary, amend or adjust the Advertising and agreed to by the Advertiser/Company when he places an Order; Rates and/or Terms and Conditions pursuant to this Clause 6.1, it and shall not be varied or amended without the prior written consent will give written notice of such change to the Advertiser/Company of XCO. XCO shall not be or be deemed to be bound by any terms or and, any such changes by XCO shall, unless the Advertiser/Company rates stated on or that accompany (whether attached, enclosed and/ exercises its right under Clause6.2, take effect on the date specified or annexed to) any Order. by XCO in such written notice or four (4) weeks after service of such written notice on the Advertiser/Company, whichever date is the later. 6.2 In the event that XCO exercises its rights under Clause 6.1 the 8.2 The Advertiser/Company shall provide XCO with high resolution 50 b. Buses iv. On the Display Commencement Date, only g. Digital i. The Advertiser/Company acknowledges that 51 Advertiser/Company shall be entitled to cancel any Order it has images suitable for the production of stickers and/or posters. XCO 50% of the agreed number of buses in the platforms XCO shall have the right at all times to, with placed with XCO prior to such changes without incurring any liability shall not be liable for any poorly produced images on the stickers Order will have the Advertising Materials prior notice or reference to the Advertiser/ by giving XCO two (2) weeks written notice of cancellation of Order and/or posters due to inappropriate resolution images provided. displayed on them. The remaining buses will Company, stop, suspend or disrupt any of within two (2) weeks from the date of it being so informed by XCO. have the Advertising Material displayed on the advertisements displayed on any digital If XCO does not receive any such written notice from the Advertiser/ 8.3 XCO may submit proofs for the Advertiser/Company’s approval: them after the Display Commencement Date. platforms (whether the advertisement is SMRT MEDIA SMRT Company within the aforementioned period, the cancellation fees playing midway or otherwise). under Clause 2.2 shall be payable by the Advertiser/Company if the a. should there be any alterations or changes, XCO may charge the c. Shopping i. While XCO shall use reasonable endeavours ii. The Advertiser/Company acknowledges Advertiser/Company decides to make any cancellations after the Advertiser/Company an additional charge. Malls to display the Advertising Materials that XCO does not guarantee the smooth aforementioned two (2) weeks period. supplied by the Advertiser/Company running and display of any advertisements on b. Once the proofs are approved by the Advertiser/Company, XCO during the Contract Period, XCO shall be any digital platforms, and that such display 7 PAYMENTS shall not bear any liability as long as the final product is produced entitled to change the Contract Period by may be affected (negatively) or marred Advertiser/Company Payment Terms in accordance to the approved proofs. The Advertiser/Company giving reasonable notice to the Advertiser/ (completely) by Downtime on the digital acknowledges and agrees that they bear the responsibility to check Company. platforms. XCO shall not be liable and the 7.1 Subject always to Clause 7.3, all other payments by the Advertiser/ the accuracy of the Artwork, images, logos or wordings in the ii. XCO may start posting the Advertising Advertiser/Company shall have no claim Company shall be made: proofs. Materials on the night prior to the Display against XCO for any Downtime up to 20% of Commencement Date. Removal of posters the Contract Period. a. 30 days after the date of the relevant invoice or by the due date 8.4 If the Advertiser/Company has given prior instructions to proceed will take place similarly during the allotted specified in XCO’s invoices; and without the need for their approval of the proofs, XCO shall not bear times prior to and after the date fixed for the h. WINK i. The Advertiser/Company acknowledges any liability for the printing outcome of the end product. completion of any Order. that XCO does not guarantee the smooth b. unless otherwise instructed in writing by XCO, by crossed cheques running and display of any advertisements drawn in favour of XCO, and with the invoice number written 8.5 XCO shall not be responsible for any delay in the production of the d. OptiMAX i. While XCO shall use reasonable endeavours on WINK, and that such display may be behind such cheques if they are not accompanied by a covering Order if the delay is caused by the Advertiser/Company or if there is Truck to display the Advertising Materials affected (negatively) or marred (completely) letter or copy of the relevant XCO’s invoice; and any request for suspension by the Advertiser/Company. supplied by the Advertiser/Company by Downtime of WINK. XCO shall not be during the Contract Period, XCO shall be liable and the Advertiser/Company shall have c. For the avoidance of doubt, the Advertiser/Company is responsible 8.6 Notwithstanding Clause 2.2, if the Advertiser/Company cancels the entitled to change the Contract Period by no claim against XCO for any Downtime up for the payment of any applicable taxes (including but not limited order for production of stickers and posters before approving the giving reasonable notice to the Advertiser/ to 20% of the Contract Period. to Goods and Services Tax) and fees including but not limited proofs or before production has started, there will be no charges Company. ii. In the event that the Advertiser/Company to transfer fees and payment processing fees in relation to all payable by the Advertiser/Company except for the cost of materials e. Taxis i. While XCO shall use reasonable endeavours decides to purchase the services of any third amounts payable under the invoice. which were specially purchased or ordered for this Order. to display the Advertising Materials party in relation to advertising on WINK and supplied by the Advertiser/Company as promoted, operated, offered or marketed Late Payment Interest 8.7 The Advertiser/Company shall ensure that all Artwork, images, logos during the Contract Period, XCO shall be by XCO to the Advertiser/Company, the or wordings provided by them shall not infringe any intellectual entitled to change the Contract Period by Advertiser/Company agrees that it shall 7.2 Interest at the rate of 1.00% per month shall be charged by XCO for property rights of any third parties and shall indemnify XCO for any giving reasonable notice to the Advertiser/ abide by the terms and conditions dictated and on any and all late payments calculated on a daily basis. loss or damage arising out of or in relation to such infringement. Company. by such third party for such services and that ii. XCO shall be entitled to change the positions XCO shall not be liable or accountable in any Upfront Payment 9 DISPLAY OF ADVERTISEMENTS for the display of Advertising Materials by way for the performance, non-performance giving reasonable notice to the Advertiser/ or standard of performance of such services. 7.3 XCO in its sole discretion, has the right to request for the Advertiser/ 9.1 Any changes to the Contract Period and/or Display Commencement Company. Company to make upfront payment of the Contract Amount prior to Date stated in the Order by the Advertiser/Company, requires a iii. On the Display Commencement Date, only 9.3 APPROVAL OF ARTWORK & COMMENCEMENT OF DISPLAY the Display Commencement Date and the Advertiser/Company shall written request at least four (4) weeks in advance and all such 50% of the agreed number of taxis in the CHARGE be responsible for ensuring that XCO receives the same at least 14 requests shall be subject to XCO’s right to agree to such request(s) Order will have the Advertising Materials days prior to the Display Commencement Date: at its sole discretion. The Advertiser/Company shall make payment of displayed on them. The remaining taxis will The Advertiser/Company must obtain XCO’s written approval of the an additional sum of 30% of the Contract Amount to XCO in respect have the Advertising Materials displayed on Artwork (including but not limited to video clips, television commercial a. In the event that the Advertiser/Company’s registered office is not of the second and each subsequent request thereafter made by the them after the Display Commencement Date. clips and static posters) at least three (3) weeks before the Display located within Singapore, XCO may request for full payment of the Advertiser/Company. Commencement Date. Notwithstanding any delay or withholding Contract Amount. f. iViewSMRT i. XCO shall be entitled to change the location of such written approval by XCO, the Advertiser/Company shall 9.2 Terms relating to the display of advertisements on/in specific of any of the iViewSMRT, the dates of be liable to pay for the display of Advertising Materials from the b. in the event that the Advertiser/Company’s registered office is advertising spaces are as follows: the Contract Period, the Display Timing, commencement date of this Agreement. within Singapore, XCO may request for payment of fifty percent the position of the display of any of the (50%) of the Contract Amount. However, in cases where the advertisements and/or the Advertising 9.4 SUPPLY OF ARTWORK Contract Amount consists of Production Cost for stickers or a. Trains and i. XCO shall use its reasonable endeavours Materials without prior reference or notice to MRT/LRT to display the Advertising Materials on the posters, XCO may request for full payment of the Contract Amount the Advertiser/Company and at XCO’s sole a. Once XCO has given its written approval of the Artwork, the stations Display Commencement Date. XCO may from the Advertiser/Company and absolute discretion. Advertiser/Company shall supply and deliver all Artwork at its own start posting the Advertising Materials on the ii. The Advertiser/Company acknowledges expense to XCO at least fourteen (14) days before the Display night prior to the Display Commencement Right of Set-Off that XCO shall have the right at all times Commencement Date. Such delivery shall be addressed and Date and will complete the posting within to, without prior notice or reference to delivered to XCO at its current address or to such other address or five (5) working days after the Display 7.4 The Advertiser/Company agrees that XCO shall have the right to, the Advertiser/Company, stop, suspend addresses as XCO shall specify. exercised at XCO’s sole discretion, use any monies paid by the Commencement Date. Removal of posters or disrupt any of the advertisements will take place similarly during the allotted Advertiser/Company under Clause 7.3 to offset against any amounts displayed on any of the iViewSMRT (whether b. Notwithstanding any late delivery or non-delivery of such Artwork times prior to and after the date fixed for the due and owing to XCO from the Advertiser/Company (whether as the advertisement is playing midway or by Advertiser/Company, the charge for displaying them shall be completion of any Order. a result of the Advertiser/Company’s breach of the terms herein or otherwise). calculated from the commencement of the Contract Period stated ii. XCO reserves the right to unilaterally change otherwise), without further reference to the Advertiser/Company. iii. The Advertiser/Company acknowledges in the Agreement without XCO being liable for any delays arising the Display Commencement Date by giving 4 that XCO does not guarantee the smooth from such late delivery or non-delivery. During any period of non- weeks prior written notice to the Advertiser/ 7.5 In the event that XCO exercises its right to make any deductions or running and display of any advertisements display of Advertising Materials, XCO shall have the absolute right Company. offset from or against any upfront payment of the Contract Amount on iViewSMRT, and that such display may be to display any other Advertising Materials as it deems fit. pursuant to the terms herein, the Advertiser/Company shall, forthwith b. Buses i. XCO shall be entitled to change the routes of affected (negatively) or marred (completely) on demand by XCO, pay XCO the full amount so deducted or offset any of the buses, the areas or positions for by Downtime of iViewSMRT. XCO shall not 9.5 COMPLIANCE WITH SPECIFICATIONS by XCO in cash or by such other method as may be instructed by the display of the Advertising Materials on be liable and the Advertiser/Company shall XCO in writing. the buses without prior reference or notice to have no claim against XCO for any Downtime All Advertising Materials supplied to XCO by the Advertiser/Company the Advertiser/Company and at XCO’s sole up to 20% of the Contract Period. shall comply with such specification and requirements of XCO as may General Lien and absolute discretion. iv. In the event that the Advertiser/Company be varied by it and notified to the Advertiser/Company from time to ii. While XCO shall use reasonable endeavours decides to purchase the services of any third time. 7.6 XCO shall be entitled to a general lien, where appropriate, on any to display the Advertising Materials supplied party in relation to advertising on iViewSMRT Advertising Materials in XCO’s possession for all sums, whether by the Advertiser/Company during the and as promoted, operated, offered or liquidated or not, due from the Advertiser/Company to XCO. Contract Period, XCO shall be entitled marketed by XCO to the Advertiser/ to change the Contract Period by giving Company, the Advertiser/Company 8 PRODUCTION OF STICKERS AND POSTERS (IN RELATION TO reasonable notice to the Advertiser/Company agrees that it shall abide by the terms and BUSES, TAXIS, TRAINS, MRT/LRT STATIONS, SHOPPING MALLS iii. XCO shall be entitled to change the positions conditions dictated by such third party for AND OPTIMAX TRUCK(S) ONLY) for the display of Advertising Materials by such services and that XCO shall not be giving reasonable notice to the Advertiser/ liable or accountable in any way for the 8.1 The selection of production house for the stickers and posters shall Company. performance, non-performance or standard be determined by XCO. In the event of any deviation, XCO has the of performance of such services. right to charge an additional 10% of Production Cost of the Stickers and Posters to the Advertiser/Company. 52 9A TERMS RELATING TO THE USE OF OPTIMAX TRUCKS ONLY d. Upon the earlier of the end of Campaign Period or earlier 10.3 Notwithstanding Clause 10.2, in the event that the Advertiser/ 11.4 XCO shall not be obliged to give any prior notice to the Advertiser/ 53 termination of the Agreement, Advertiser/Company shall within one Company requests for a change or touch-up or repair of the Company of XCO’s intention to remove or discontinue the display of 9A.1 Definitions for the purposes of this Clause 9A: (1) day thereafter duly reinstate the interior of the OptiMAX Truck Advertising Materials and during the period of such change, touch- any such Advertising Materials or its intention to cancel any Order “Authorised Driver” shall mean the driver(s) contracted by XCO who to the same condition when Advertiser/Company took possession up or repair, the relevant bus(es), train(s) and/or taxi(s) are not in if at the request, directions, instructions or order of any statutory is duly authorised by XCO to drive and/or operate the OptiMAX Truck. of the OptiMAX Truck. If Advertiser/Company fails to do so, XCO operation, the Advertiser/Company shall pay to XCO the following body or relevant authority, such as but not limited to the Land “Event” shall mean the event activation and/or roadshow organized may effect the same at Advertiser/Company’s costs and expense additional charges within thirty (30) days of the Advertiser/Company’s Transport Authority of Singapore. XCO shall not be liable or in any

SMRT MEDIA SMRT and held by the Advertiser/Company (or the Advertiser/Company’s and all costs and expenses incurred by XCO shall be paid by request: way responsible to the Advertiser/Company nor shall the Advertiser/ representatives and/or agents) in which the OptiMAX Truck will be Advertiser/Company to XCO within seven (7) days of demand from Company have any claim against XCO in respect of any cost, hired by the Advertiser/Company and used for such Event. XCO, and in this connection, a certificate of XCO as to the amount expense, damage or loss arising out of or related to or in connection “Incidental Charges” shall mean all incidental charges in connection of costs and expenses incurred shall be conclusive and binding on Advertisement on the Vehicle Cost with the removal or discontinuance (by XCO or its authorized with the normal operation of the OptiMAX Truck including but not Advertiser/Company save for manifest error. Double Decker Bus Wrap* $1,000 per bus per day representative) of any display of any Advertising Materials or the limited to fuel and other consumables necessary, parking charges, cancellation of any Order under this clause. ERP charges and all other outgoings. e. Advertiser/Company shall seek the prior written approval of XCO Single Decker Bus Wrap* $600 per bus per day “Purpose” shall mean the placement of Advertisement and/or the on the activities to be conducted on/ in the OptiMAX Truck during 11.5 Except for all indirect, incidental and consequential damages Rear/Side advertisement of Single $300 per bus per 4 hours approved usage of the OptiMAX Trucks in Event(s). the Event and/or how the OptiMAX Truck will be used at the Event. including without limitation any losses or damages resulting from loss Decker Bus The Advertiser/Company shall not carry out any activities involving of use or profits and/or loss of revenue arising out of or connected 9A.2 Use of the OptiMAX Truck the OptiMAX Truck without the prior written approval of XCO. Rear/Side advertisement of Double $500 per bus per 4 hours with this Agreement regardless of whether XCO has been advised Decker Bus of the possibility of such losses or damages, XCO shall indemnify a. Driving Route of the OptiMAX Truck 9A.3 General Obligations of the Advertiser/Company in relation to the the Advertiser/Company for damages, losses, expenses including i. XCO and the Advertiser/Company shall mutually agree on OptiMAX Truck Wholly Painted Taxi $200 per day per taxi reasonable attorney fees in connection with any such loss arising the driving route of the OptiMAX Truck prior to the Display from XCO’s wilful and/or gross negligent conduct with respect to the Taxi Door $200 per day per taxi Commencement Date. The Advertiser/Company agrees and undertakes: performance of this Agreement. Except for the losses including all ii. All foreseeable Incidental Charges relating to the use (including Taxi Top $200 per day per taxi reasonable attorney fees arising from XCO’s wilful misconduct and/ the parking) of the OptiMAX Truck. a. To make payment in accordance with Clause 7 (Payment) of all or gross negligence, under no circumstances whatsoever shall XCO’s iii. In the event of any unforeseeable event, such as road accidents Incidental Charges. Concept Trains $1,000 per day per train total and cumulative liability for all losses or damages arising out of and road works/closures, which result in any detour or change b. To observe and comply with all rules, regulations or directives as Train Window Stickers $500 per half day per train or in connection with this Agreement or termination of this Agreement of route of the OptiMAX Truck, all Incidental Charges shall be communicated by XCO from time to time. exceed the maximum aggregate amount of the total Contract Amount. borne by the Advertiser/Company. c. To procure and maintain all applicable licences required or * Wrap of single decker and double decker buses shall always be iv. XCO shall be entitled to change the routes of any of the necessary for the Purpose and use of the OptiMAX Truck for the based on 2/3 of the length of the bus. 11.6 Notwithstanding any other provision contained herein, in no event will OptiMAX Trucks, the areas or positions for the display of the Purpose. XCO be liable for any special, indirect, incidental or consequential Advertising Materials on the OptiMAX Truck without prior d. To comply with all summons and pay all fines and penalties (if 11 LIABILITY damages (including without limitation any losses or damages resulting reference or notice to the Advertiser/Company and at XCO’s any) arising out of any breach caused by and/or attributable to from loss of use, earnings, profits, revenue, business, goodwill and/or sole and absolute discretion. Advertiser/Company. 11.1 XCO shall not be liable for or in any way responsible to the Advertiser/ reputation) arising out of or connected with this Agreement (including v. Should XCO, in its sole and absolute discretion, choose to e. To permit XCO to inspect the OptiMAX Truck at all reasonable Company nor shall the Advertiser/Company have any claim against Downtime) even if XCO has been advised of the possibility of such change the route for any reason, except such unforeseeable times at such place as determined by XCO. XCO in respect of: losses or damages. This limitation will apply regardless of the form of events which are stated in Clause 9A.2(a)(iii), without prior f. To take all reasonable steps to prevent any loss or damage to the a. any loss of or damage to Advertising Materials supplied to XCO; action brought against XCO. notice to the Advertiser/Company, all additional Incidental OptiMAX Truck and to indemnify XCO for loss or damage to the b. any loss of articles, cash or items kept or left in the OptiMAX Truck Charges arising from such change will be borne by XCO. OptiMAX Truck caused by Advertiser/Company. howsoever arising; 12 XCO’S RIGHT TO REFUSE/DISCONTINUE/SUSPEND DISPLAY OF g. To keep the OptiMAX Truck free from distress, execution or any c. any non-display, late display or incorrect display of advertisement ADVERTISING MATERIALS b. Unless otherwise approved by XCO, the OptiMAX Truck shall only other enforcement or legal proceedings. and/or Advertisement Materials; be driven and/or operated by the Authorized Driver. h. To comply with all requests of XCO to provide assistance in any d. the display of any damaged Advertising Materials; and/or 12.1 XCO shall be entitled to, without prior notice or reference to the action or proceedings arising from any accident or collision and e. any damage or loss howsoever caused, and including but not Advertiser/Company and without incurring any responsibility or c. Advertiser/Company shall: this undertaking shall remain in full force and effect regardless of limited to disruption or loss of business, or access, inconvenience, liability on the part of XCO, refuse to accept or discontinue or i. Not display, affix or paste any installation, advertisement, label, the expiry or earlier termination of this Agreement. costs and expenses arising out of any works carried out to, on or remove the display of any Advertising Materials supplied to it by the artifact, marking, plate or notice on the exterior of the OptiMAX i. at its sole cost and expense, obtain and maintain in force during in the vicinity of the Station and/or Shopping Mall, including works Advertiser/Company if: Truck for any reason or purpose without the authorization and the Campaign Period, insurance against all risks which may arise in carried out by any third party, which impacts (including but not a. in XCO’s opinion, they are objectionable, inappropriate, likely to approval of XCO. connection with the Event including (but not limited to) liabilities to limited to the obstruction or destruction of) the advertisements or cause offence, damaged, defaced, or unsuitable for any reason; ii. Not display, affix or paste any installation, advertisement, label, third parties including XCO. Advertiser/Company shall name XCO the display of advertisements, unless and except where XCO is b. the Advertiser/Company is in breach of Clause 7 (Payments); artifact, marking, plate or notice on the interior of the OptiMAX as an additional insured in its policies of insurance and include a proven to be wilfully and grossly negligent, c. the advertisements do not comply with the specifications Truck unless authorized and approved by XCO. Should cross liability clause and waiver of right of subrogation clause in stipulated by XCO pursuant to Clause 9.5 (Compliance With such authorization and approval be obtained the Advertiser/ favour of XCO. 11.2 Advertiser/Company shall be liable for and shall indemnify XCO Specifications); Company may do so at its own cost. against any loss, expense, costs, damages, liability or claim d. the advertisements or the Advertiser/Company do/does not comply iii. Not use the OptiMAX Truck for carriage of passengers or 9A.4 Repossession of OptiMAX Truck whatsoever which XCO may incur or suffer directly or indirectly in with Applicable Laws; or property for hire or reward. respect of: e. any statutory body or relevant authority so requests, directs, iv. Not allow more than twenty (20) people into the OptiMax a. XCO may at any time repossess the OptiMAX Truck without prior a. personal injury to or the death of any person whomsoever arising instructs or orders (and the Advertiser/Company acknowledges Truck at any one time and ten (10) people onto the extendable notice and for this purpose to enter onto any premises wherein the out of the hire of the OptiMAX Truck; that in such case, it shall not make any claims against such platform of the OptiMAX Truck at any one time. OptiMAX Truck is believed to be located and to use such measures b. injury or damage of any kind to any property real or personal statutory body or relevant authority and XCO shall not be liable or v. Not use the OptiMAX Truck for any commercial purposes as may be necessary to gain access thereto without being liable (including any property of the XCO) arising out of the hire of the in any way responsible to the Advertiser/Company). except as otherwise set out in this Agreement or with the prior for any action or proceeding at the claim of Advertiser/Company OptiMAX Truck; written approval of XCO. or anyone claiming for and on behalf of Advertiser/Company in c. any seizure, confiscation, loss, damage or repossession of the 12.2 The Advertiser/Company acknowledges that the exercise by XCO vi. Not do or permit or suffer anything to be done whereby any the event that the Advertiser/Company fails to make payment in OptiMAX Truck; of its right under this Clause is without prejudice to XCO’s right policy of insurance of XCO may be rendered void or voidable or accordance with Clause 7 or where the Advertiser/Company has d. all rectification costs if any unauthorised alteration, addition, to recover any sums of money that are owing by the Advertiser/ any premium payable thereunder may be increased. failed to perform any obligation in accordance with the provisions modification, tampering or repairs have been made to the OptiMAX Company to XCO. vii. Not license, assign or sublet or part with possession or dispose of this Agreement. Truck or any component or part of the OptiMAX Truck by the of the OptiMAX Truck except with the prior written approval of Advertiser/Company. 12.3 Without prejudice to XCO’s rights specified in Clause 11 (Liability), XCO who shall in its absolute discretion withhold its approval. b. Should repossession of the OptiMAX Truck under Clause 9A.4(a) e. any seizure, confiscation, loss, damage or repossession of the XCO shall be entitled to suspend the display of any advertisements viii. Not use the OptiMAX Truck or to permit or suffer the OptiMAX become necessary, the Advertiser/Company shall within three (3) OptiMAX Truck; under any Order without prior reference or notice to the Advertiser/ Truck to be used in any manner contrary to any laws, days of the date of repossession of the OptiMAX Truck by XCO, at f. any breach by Advertiser/Company of any of the terms herein Company if the Advertiser/Company is in breach of Clause 7 regulations or directives made by the Authority. its own cost, collect any belongings left in the OptiMAX Truck from g. claims of defamation, infringement of copyrights, trademarks or (Payment). Remounting of suspended Advertising Materials will be ix. Not use the OptiMAX Truck or to permit or suffer anything to XCO’s premises failing which XCO shall be entitled to dispose of any non-compliance with all Applicable Laws. unless and except subject to additional charges as specified in Clause 6 (Change of be done which might cause the OptiMAX Truck liable to be the belongings in whatever manner they deem fit and Advertiser/ where the same is shown to be due solely to any negligent or wilful Advertising Materials). confiscated, seized or detained by any Authority or any other Company shall have no claim whatsoever against XCO. XCO act of XCO or of any person for whom XCO is responsible. party. shall not be responsible for any article or property (whether of 13 STATUTORY REQUIREMENTS x. Not remove, obscure or deface any existing component, Advertiser/Company or otherwise) left in the repossessed OptiMAX 11.3 XCO shall have the right, after giving the Advertiser/Company installation, artifact, marking, plate, label or notice affixed in or Truck. reasonable notice: 13.1 XCO shall comply with all Applicable Laws concerning the use of onto the OptiMAX Truck. a. to cancel any Order or any site for the display of advertisements. The Advertiser/Company xi. Not alter, add, modify or tamper with or to permit or suffer any 10 CHANGE OF ADVERTISING MATERIALS b. to alter the position of or withdraw temporarily or permanently shall be responsible and shall indemnify XCO fully for and against any unauthorised person to alter, add, modify or tamper with the any item of advertising media for operational, aesthetic or other liability, loss or damage arising out of or in connection with or related OptiMAX Truck or any component or part of the OptiMAX Truck. 10.1 The Advertiser/Company shall give XCO at least four (4) weeks’ prior reasons and no claims of any nature shall be made against XCO in to the advertisements (or the subject matter or content thereof). written notice for a change of Advertising Materials. respect thereof.

10.2 XCO will use reasonable efforts to complete the change of Advertising Materials within ten (10) days. 54 13.2 The Advertiser/Company warrants and undertakes that: 15. GENERAL PROVISIONS 55 a. all Advertising Materials comply with all Applicable Laws, including but not limited to the Code of Advertising Practice laid down by a. NOTICES the Advertising Standards Authority of Singapore and all Applicable Any notice given hereunder may be delivered or sent by hand or by Laws relating to the use of the OptiMAX Truck; post or by email or facsimile transmission and shall be deemed to b. all necessary consents, licences and payments for use of any be served if:

SMRT MEDIA SMRT intellectual property, material or appearance of any person in the i. sent by hand: at the time of delivery. Advertising Materials have been obtained or made; ii. sent by post to the address of the party to be served as c. it shall comply with its obligations herein; and specified on the Order or such other address as may be notified in writing from time to time: 48 hours after posting. 14 TERMINATION iii. sent by email to the email address of the party to be served as specified on the Order or such other email address as may be 14.1 If at any time: notified in writing from time to time: at the time of transmission a. The Advertiser/Company fails to make payment in accordance with provided for in the confirmation of delivery provided that a copy Clause 7 (Payment); or is sent by hand or post. b. any lawful authority shall lawfully withdraw, or refuse to renew iv. Sent by facsimile transmission: the time stated in the any consent previously given, or shall require XCO to remove any confirmation of transmission receipt. advertisements; or c. the Advertiser/Company or XCO shall become bankrupt or go b. FORCE MAJEURE into liquidation proceedings or the Advertiser/Company or XCO is XCO shall not be obliged to perform any of its obligations presumed insolvent; or under this Agreement and/or be deemed to be in breach of this d. a receiver shall be appointed of the whole or any part of XCO’s or Agreement by reason of its failure to perform its obligations due the Advertiser/Company’s undertakings; or to any cause or causes beyond its control (an event of “Force e. any form of execution of distress is threatened, levied or issued Majeure”). Without prejudice to the generality of the foregoing, against the OptiMAX Truck or any of Advertiser/Company’s assets the following shall be regarded as such causes: (i) acts of (and if levied or issued, the same is not withdrawal or discharged God, lighting, floods, fire, explosion, tempest or accident; (ii) within seven (7) days; nationalisation, expropriation, acts of war, terrorism, civil interest, f. XCO or the Advertiser/Company breaches its obligation(s) under riots, strikes or nuclear fission; and; (iii) any other circumstances this Agreement which breach is incapable of remedy; or beyond the control of the quality workshop including without g. XCO or the Advertiser/Company breaches any of these terms and limitation, outbreak of epidemics and infectious diseases such as conditions and fails/neglects or refuses to remedy the breach severe acute respiratory syndrome, bird flu, plagues, quarantine within ten (10) days of a written request by the non-breaching party restrictions. (“Innocent Party”) to remedy the same;or h. Advertiser/Company shall have offered or given or agreed to c. ASSIGNMENT give to any person any gift or consideration of any kind as an The Advertiser/Company shall not assign his rights and obligations inducement or reward for doing or forbearing to be or for having in whole or in part under this Agreement without the prior written done or forborne to do any action in relation to the obtaining or consent of XCO. The Advertiser/Company agrees and accepts that execution of this Agreement with XCO or for showing or forbearing XCO shall be entitled to assign its rights and obligations in whole to show favour or disfavour to any person in relation to this or in part under this Agreement without requiring the Advertiser/ Agreement or any other contract(s) with XCO, or if the like acts Company’s consent. shall have been done by any person employed by Advertiser/ Company or acting on his behalf (whether with or without the d. RENEWAL knowledge of Advertiser/Company), or if in relation to this XCO may give priority to any Orders which are bookings for Agreement or any other contract(s) with XCO, Advertiser/Company renewal of existing advertisements made by the Advertiser/ or any person employed by him or acting on his behalf shall have Company in writing received at least four (4) weeks before the committed any offence under the Penal Code (Cap. 224) of the expiry of the Contract Period. For the avoidance of doubt, the Prevention of Corruption Act (Cap. 241) or shall have abetted or Advertiser/Company accepts and agrees that in any event, such attempted to commit such an offence or shall have given any fee or renewals are not guaranteed by XCO. reward the receipt of which is an offence under the said Acts, then the innocent party shall be entitled to terminate the Agreement e. SEVERANCE forthwith in whole or in part by notice in writing without incurring The various clauses and sub-clauses of this Agreement are any responsibility or liability on the part of the Innocent Party and severable and if any provision is held to be invalid or unenforceable without prejudice to the Innocent Party’s rights to recover whatever by any court of competent jurisdiction then such invalidity or sums of money that is due and owing to the Innocent Party or any unenforceability shall not affect the remaining provisions of this other rights that it may be entitled to hereunder, at law or in equity. Agreement which shall remain in full force and effect.

14.2 All accrued rights or liabilities of the Parties and any provision which f. WAIVER is expressly or by implication intended to come into or continue in The failure by XCO or the Advertiser/Company to enforce at any force on or after such termination shall not be affected. time or for any period any one or more of the terms and conditions of this Agreement shall not be a waiver of them or of the right 14.3 In the event that the land in the vicinity of the MRT Station and/or the at any time thereafter to enforce all terms and conditions of this MRT Station or parts thereof is developed, redeveloped, renovated, Agreement. retrofitted or upgraded, XCO shall be entitled to: a. relocate the Advertising Materials to another part of the MRT g. ENTIRE UNDERSTANDING Station as XCO in its sole discretion shall decide, with prior This Agreement constitutes the entire understanding of the parties SMRT Experience Pte Ltd notification to the Advertiser/Company; and supersedes all prior written or oral proposals of agreement 2 Tanjong Rd b. delay the display of the Advertising Materials for such a period as between the parties pertaining to the subject matter. jointly determined by XCO and Advertiser/Company; and/or #08-01, Tower 3 c. terminate this Agreement by giving the Advertiser/Company at h. GOVERNING LAW least seven (7) days’ notice in writing to that effect. XCO shall This Agreement shall be governed by and interpreted in Paya Lebar Quarter refund all unutilized monies paid by Advertiser/Company under this accordance with the laws of the Republic of Singapore and the Singapore 437161 Agreement in such an event. parties hereby submit to the non-exclusive jurisdiction of the Singapore courts. Except for SMRT Corporation Limited and its Collection Of Advertising Materials After The Expiry Or Termination Of This related corporations (as defined in the Singapore Companies Act T +65 6331 1383 Agreement (Cap. 50)), any person who is not a party to this Agreement may not enforce any of its terms under the provisions of the Contracts E [email protected] 14.4 The Advertiser/Company shall collect all Advertising Materials (Right of Third Parties) Act. www.xco.sg supplied to XCO within fourteen (14) days from the expiry of the Contract Period or date of termination of this Agreement, whichever is earlier. In the event of late collection or non-collection of such SMRT is committed to economic and ecological Advertising Materials, XCO shall: sustainability. Our efforts in environmental conservation XCO a. not be liable to return them after they have been displayed; and include energy, water, waste and air management. b. be entitled to destroy or dispose of them in any manner as it deems fit without any liability whatsoever. © XCO 2019 • Information is correct at time of print. thexcollectivesg 56 SMRT MEDIA SMRT