Mercados y Negocios ISSN: 1665-7039 ISSN: 2594-0163
[email protected] Universidad de Guadalajara México Competing for tomorrow´s customers: a view from the future Church, Nancy J. Competing for tomorrow´s customers: a view from the future Mercados y Negocios, no. 39, 2019 Universidad de Guadalajara, México Available in: https://www.redalyc.org/articulo.oa?id=571860887002 This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International. PDF generated from XML JATS4R by Redalyc Project academic non-profit, developed under the open access initiative Nancy J. Church. Competing for tomorrow´s customers: a view from the future Artículos de investigación Competing for tomorrow´s customers: a view from the future Compitiendo por los clientes de mañana: una mirada hacia el futuro Nancy J. Church Redalyc: https://www.redalyc.org/articulo.oa? State University of New York at Plattsburgh, Estados id=571860887002 Unidos
[email protected] Received: 08 October 2018 Accepted: 03 June 2019 Abstract: is paper includes a compilation of the most important activities that marketers will need to perform in order to be competitive in the coming years. As changes occur and new competitive processes or practices are developed, practitioners oen create acronyms that come into general use as a type of shorthand. is paper will discuss several acronyms that have become central to competing for tomorrow’s customers. e purpose of this investigation is to provide marketing professionals with important information about where they will need to focus their efforts, update their knowledge, and continue to build their marketing skill sets if they are to succeed in the future and to provide business professors with leading edge information so that they can best prepare their marketing students to be highly competitive when they graduate and enter the business world.