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A Message from Glenn Mcgrath 15 Fundraising Ideas for Cricket Clubs

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A Message from Glenn Mcgrath 15 Fundraising Ideas for Cricket Clubs PINK STUMPS DAY CRICKET FUNDRAISING T LKIT Pink Stumps Day Cricket Fundraising Toolkit 2 Table of contents Introduction Module 4 – Fun in FUNdraising 3 A message from Glenn McGrath 15 Fundraising Ideas for Cricket Clubs 4 A message from Tracy Bevan Module 5 – Case Studies 5 A message from the Fundraising Team 18 Kingston Heath Cricket Club Module 1 – Planning your Event 19 Northern Power Cricket Club 6 PSD – Plot, Story, Divide 20 Ringwood Cricket Club Module 2 – Sourcing Support 7 Sourcing Community Support Module 3 – Promoting your Pink Stumps Day 9 Promotional Items 10 Social Media 11 Fundraising Page 12 Traditional Media 13 Guide to contacting Media 14 Jimboomba Bushrangers Cricket Club Pink Stumps Day Cricket Fundraising Toolkit 3 A message from Glenn McGrath Thanks so much for getting involved with Pink Stumps Day this season and pinking up a cricket match to support Aussie families experiencing breast cancer. After a year of ups and downs, we understand that getting out and hosting a Pink Stumps Day event may be tough this season. If you can bring together your community together safely for your Pink Stumps Day event, this cricket toolkit has been developed by our dedicated fundraising team to help every step of the way. This season Pink Stumps Day is all about playing your way, so a virtual event or backyard match may be more appropriate, and the McGrath Foundation team is here to support you. Since its conception, I have loved seeing Pink Stumps Day grow into be a fun and inclusive way to bring the spirit of the Pink Test to your own game and help fund our McGrath Breast Care Nurses. We simply couldn’t do what we do without your support! Pink Stumps Day Cricket Fundraising Toolkit 4 A message from Tracy Bevan This cricket season is one worth celebrating! Thank you for signing up to play your way this Pink Stumps Day to help continue to fund 151 McGrath Breast Care Nurses who support families experiencing breast cancer. I know it has been a tough year for many Australians and is the reason why I love seeing people support each other. Over the years I have seen the positive impact Pink Stumps Day has had on cricketing communities who unite to support our mission. Even better this season, we can continue the celebration of our Aussie Women’s Team and their triumphant win at the Women’s T20 World Cup in March. I am so excited to see everyone get involved, especially the ladies, who we know form an important part of our sporting communities. Looking forward to an incredible show of support and thank you for all you do! Pink Stumps Day Cricket Fundraising Toolkit 5 A message from the Fundraising Team We are here to support you every step of Stumps Day team that are available for the way and the best we can. This cricket any questions, ideas and assistance. Our fundraising toolkit is for those who can hope is this toolkit will be the foundations safely host an event at the local cricket of an amazing event. However, please club or in the community. At the McGrath don’t hesitate to reach us on the below Foundation we have a dedicated Pink contact details: Marcus Vinski Fundraising Officer [email protected] [email protected] 02 8962 6109 Pink Stumps Day Cricket Fundraising Toolkit 6 Module 1 Planning your event The most important part of hitting your event for a six is the planning. Now that you have registered your Pink Stumps Day, planning will help give a timeline to when certain tasks need to be done and allows you to delegate the workload amongst others. At the McGrath Foundation we use the acronym ‘PSD’ for Pink Stumps Day; but you can also use it to help you with this first module: Plot Plotting the tasks on a timeline that need to purpose of ensuring it fits in with your cricket be completed will help you understand the game and weekend competitions. It is important deadlines. Creating a timeline can act as a that every task has a specific date which will checklist to ensure you have everything ready also help you on this step of this acronym. to host your Pink Stumps Day and bring your Your timeline can look like this and can be cricket community together. It also serves the adapted to suit you: 1 2 3 Communicate and seek Register your event and Rally a team or approvals from Cricket set a date committee to help with Club / Association the allocation of tasks 4 5 6 Begin promoting, get Organise event activities Pink Up and have fun! social and seek support and create a running from local businesses order for the day Pink Stumps Day Cricket Fundraising Toolkit 7 Story Story telling is a very important part of a ‘why’ behind getting involved, which will be fundraising event. Your decision to hold a Pink what motivates people to turn up, donate and Stumps Day was based on something that support. People want to know the impact their inspired you. Make sure you clearly explain the support is having on the cause. “Nearly eleven years ago I “Pink Stumps Day provides an experienced first-hand the opportunity for people who fantastic work McGrath have a common link with cricket Breast Care Nurses do, to express joy and gratitude when my sister was for the work that is done by diagnosed, so it was a no organisations such as the brainer to support through McGrath Foundation” Pink Stumps Day.” Joshua, Head of Cricket, Debbie, Lara Cricket Club Barker College “It was a super special day and I am so proud of what our ladies team achieved and the unity within the club that Pink Stumps Day brought about. The ladies played in the truest spirit of the game and brought so much joy to those women in the team and community who have experienced breast cancer.” Sally Oman, Southern Spirit Ladies Divide Divide and conquer. Once you have a great plan empower them to be as passionate as you are and a touching story, people will naturally follow about Pink Stumps Day and share the success at to pitch in and do their part. Don’t be afraid the end. to ask for help! Hold people accountable and Pink Stumps Day Cricket Fundraising Toolkit 8 Module 2 Sourcing Support Now that the planning has been bowled over, you can now look to how you can source support from a range of stakeholders within your Cricket Club that LOVE cricket and supporting a cause. Batsman – cemented his place as a top-order Captain batsman, works at a local sporting goods store that may donate prizes for a raffle or auction. Umpire – loves the game and has cricket networks to tap into and gain support from an Association level. May also allow ‘pinking up’ on field. New Recruit – young lad that has come up the New Batsman ranks at a rival club and was convinced to play Recruit for your squad. Has parents who have been on numerous social committees and can be major players in helping to organise the day, by Umpire Spin sourcing tables, chairs, BBQs, merchandise and Bowler much more. Captain (Skipper) – has influence on a team and Spin Bowler – been around the club for over 15 coach that can help rally support from other years and is now a board member that can help teams to assist with fundraising efforts. source local business support. Remember Pink Stumps Day is about bringing the community together and celebrating the game of cricket. If you are a well-known member of the Cricket Club you shouldn’t have a hard time approaching different members to get them on board. And even if you don’t know many people within the Club, it is a great opportunity to connect with people outside of cricket and build lasting relationships. There are plenty of resources that help in making that ask for support, both on and off the pitch. • Sponsorship request letter • Dollar Matching Template Pink Stumps Day Cricket Fundraising Toolkit 9 Module 3 Promoting your Pink Stumps Day Now that you have a plan and have had some great initial conversations with your club, it is important to keep your run-rate up. Remember your Pink Stumps Day planning is a team effort and promoting the event will take a few people and may even require your twelfth man. Promotional Items Traditional forms of promotional items such as posters and flyers can be used in and around the clubhouse and on local community notice boards. Although, it may be old-fashioned the more people who see your collateral regularly in the community, the broader your reach gets. Throughout the time you promote your event, people will begin to associate the colour pink with the cricket club. Some top tips: Make sure you include Utilise your Logo and important details like McGrath Foundation’s event date and time. Community Friend Logo. Ensure the details In the lead up, hand are concise and the out flyers at community promotional item is pink. events and match days. We have some great templates you can use as base, and please remember to gain approvals from the McGrath Foundation before you go to market. Pink Stumps Day Cricket Fundraising Toolkit 10 Social Media Social media platforms are a great tool to share your story and promote Pink Stumps Day. This is where you can get creative and broaden the reach even further. We know most juniors and teenagers are quite up-to-speed with social media, so why not pass on the responsibility to them? It’s a way you can empower different types of people in your club and allow them to also make a difference in their own way.
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