Greentarget's Monthly Pr Industry Newsletter
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REENTARGET S ONTHLY G ’ M PR INDUSTRY NEWSLETTER Industry News, Tips and Articles | Brought to you by the Media Relations Team MEDIA AMBASSADOR UPDATES CHICAGO • Pensions & Investments: Lisa and Jordan met with Meghan Kilroy. Review the recap here. Please let us know if you have sources to share. • Wall Street Journal: Lisa and Jordan are planning to meet with Doug Cameron Deputy Bureau Chief and Defense/Airlines reporter at the end of February, we’ll circle back with a recap. • Midwest Real Estate News: Lisa had a call with the new editor at Illinois Real Estate Journal, Matt Baker to get acquainted. He’ll focus on covering commercial real estate news related to Illinois and Chicago in the Illinois Real Estate Journal and Chicago Industrial Properties, however any Midwest related commercial real estate news should go to Dan Rafter. • Law360: Lisa is meeting with Diana Novak Jones, senior reporter covering Chicago courts 2/15. She’ll circle back with a recap shortly. LOS ANGELES • Los Angeles Business Journal: Ted connected Henry Meier, the new managing editor who previously covered legal. The "legal column" is no more, and rarely will laterals be announced as in the past. Only hi-profile moves/groups will be considered for stories/mentions -- which can be sent directly to Henry. Given this change, in order for experts to be included, they will need to be able to weigh in on local news impacting LA in the areas. REPORTERS ON THE MOVE Misc. • Inside Energy – As of Jan. 1, Inside Energy is no longer publishing. • The Deal – The Deal launched a new website on January 29 that includes profiles for individuals and firms who have been featured in the tables. • The Wall Street Journal – The Wall Street Journal has welcomed their new Middle East correspondent Jared Malsin. • The Washington Post – Kevin Sieff, the Africa bureau chief of The Washington Post, will be moving to Mexico to become a Latin America correspondent. Boston • American Banker – American Banker brings on new reporter Hilary Burns, who will be reporting on community banking. • Fortune – Fortune magazine’s senior enterprise and tech reporter, Barb Darrow, announced via Twitter that she has left the magazine for new opportunities. Chicago • Bloomberg News – Kiel Porter is moving to the Chicago Bureau, to cover mergers & acquisitions. • Chicago Magazine – Culture editor Tal Rosenberg is leaving the Chicago Reader to join Chicago magazine as a senior editor starting Jan. 16. New York • Barron’s o Mary Childs will be joining the magazine from the Financial Times where she is a financial correspondent. No official start date has been announced. o After 17 years with Barron’s magazine, Dimitra DeFotis has accepted a buyout, and will be departing from the publication. o Ben Walsh is the newest finance reporter at Barron’s. He will cover banking and financial technology. • Bloomberg News – Bloomberg News reporter Julie VerHage has switched beats to cover the intersection of finance and technology. • CNBC o Alex Sherman decamps from Bloomberg News and will join CNBC online on Dec. 6 to cover M&A with a focus on technology and the Silicon Valley venture capital world. o Keris Lahiff has joined CNBC where she takes on the role of markets producer. • CNN – Joan Walsh is joining CNN as a correspondent after news broke that her contract with MSNBC had not been renewed. • Crain’s New York Business o Rosemary Maggiore has left the publication. o Web producer Peter D’Amato has left the publication. • Newsweek – Newsweek welcomes reporter Lauren Gill as its new breaking news reporter. • Reuters – Reuters said goodbye to banking reporter Dan Freed. • The Atlantic – The Atlantic has brought on Reihan Salam as contributing editor and will write content pertaining to U.S. and international politics. • The Deal – Michael Brown has been promoted to co-editor at TheDeal. He is also the assignment editor for TheStreet and oversees the mergers & acquisitions tipsheet. • The New York Times o Kendra Pierre-Louis joins the climate desk for the paper as a reporter. o Jeff Mays joins NYT as a full-time reporter, covering City Hall and politics. o NYT welcomes Michael Keller, joining the team as an investigative reporter covering artificial intelligence, algorithms, robots and technology. o Lauren Kelley has joined The New York Times as its newest editor, focusing on gender issues and news. • The Wall Street Journal – Gretchen Morgenson has joined The Wall Street Journal investigative team as a senior special writer. • Yahoo! Finance – Yahoo Finance has added Dion Rabouin as markets reporter. San Francisco • Bloomberg News – Alex Barinka is moving to the San Francisco Bureau to cover tech and mergers & acquisitions. • The San Francisco Chronicle – The San Francisco Chronicle welcomes Josh Koehn as its new assistant metro editor. • Yahoo Finance – JP Mangalindan is now the chief tech correspondent. Washington, DC • Associated Press – Brad Foss, a former reporter and deputy business editor, has been named the global business editor. • Axios – Joe Uchill has joined Axios as a cybersecurity reporter. He was formerly with The Hill, covering the same. • Boston Globe – Liz Goodwin has left her position as national affairs reporter for Yahoo News to join the Boston Globe Washington Bureau as general assignment reporter. • Buzzfeed – Buzzfeed has named Tarini Parti White House correspondent. • CNN o Jim Acosta has been promoted to chief White House correspondent. o Pamela Brown, who has covered the Department of Justice for CNN since March 2014, now covers the White House as a senior correspondent. o Sara Murray replaces Brown as Department of Justice correspondent o Senior Washington correspondent Joe Johns shifts from the White House to cover national politics and the upcoming midterm elections. • E&E News – E&E News has announced the departure of longtime editor in chief Kevin Braun, who was at the helm of all E&E Publishing publications since 1998. Replacing him as the top editor is Cyril Zaneski, • NPR o Kelsey Snell has joined NPR as a congressional reporter and will focus on budget, fiscal policy, federal spending, and tax reform. o Alex Leff is joining NPR. He began his new role as the as international digital editor in December. • PBS Newshour – Yamiche Alcindor will join the NewsHour team on Jan. 16 as a White House correspondent. • The Atlantic – Elaina Plott is set to join The Atlantic as a staff writer at the end of Jan. 2018. She will be covering Congress and national politics. • The New York Times o Ali Watkins will be joining the paper to cover national security. o Katie Rogers, who joined the Washington bureau of NYT last January, is now a White House correspondent. • The Wall Street Journal – Lalita Clozel is now a banking regulation reporter for the Washington bureau of The Wall Street Journal. • The Washington Examiner – The Washington Examiner welcomes a new business editor, James Langford. • The Washington Post o The Washington Post welcomed Josh Dawsey as their new White House reporter. o Andrew Van Dam will be joining The Washington Post’s Wonkblog on Nov. 20 as a data reporter covering economics and policy. o Erica Werner will exit the Associated Press for The Washington Post, signing on as a congressional economic policy correspondent on Nov. 20. o In January 2018, Sarah Ellison will be leaving Vanity Fair to become the Washington Post’s newest media reporter. o Donna Cassata is headed to The Washington Post Jan. 8 to spearhead the daily’s Congressional coverage as deputy Congress editor. o Paul Sonne will join the outlet on Jan. 29 as Pentagon correspondent. o Shane Harris is set to join WaPo on Jan. 8 and will cover the intelligence community. o Warren Brown has ended his long-running cars column. Miami • South Florida Business Journal – Jessica Bryant has joined as a data reporter for South Florida Business Journal. Philadelphia • The Philadelphia Inquirer – A number of staffers have accepted buyouts: o Joanne McLaughlin, who had served as the deputy business editor. o Workplace and labor reporter Jane M. Von Bergen. o Linda Loyd, who had served as a reporter covering air travel, ports and tourism. o Jonathan Takiff, the paper’s technology reporter and columnist since 2015. Media Relations News Table of Contents 1. PR News Daily – “6 ways a spokesperson can embody authenticity,” February 12, 2018 2. Forbes – “13 Ways Your Business Can Win More Media Exposure,” January 31, 2018 3. PressThink – “Send the interns,” January 22, 2017 6 ways a spokesperson can embody authenticity PR News Daily February 12, 2018 Authenticity has become something of a buzzword in recent times. It is a term which seems to be increasingly applied to just about everything, from leaders and marketing to furniture and clothing. Although everyone seems to be seeking authenticity, few people can define what it is. Look it up in the dictionary and you will find terms like genuine, accurate, reliable and “not a copy.” When applied to people it seems best defined as “being yourself.” However, when it comes to media interviews, it’s not that simple. Donald Trump has many flaws, but it would be hard to argue that he isn’t himself when he appears in front of cameras and gives speeches. It’s an approach which has won him as many admirers as it has critics. At the other end of the scale is Theresa May, who particularly during the last general election, seemed unable to move beyond rigid pre-prepared messages. It was an approach which left her dubbed “the Maybot” and left the UK with a government which is anything but “strong and stable.” What, then, does being authentic mean for media spokespeople? Here are six ways to project sincerity during any presentation: 1.