Bucknell University Bucknell Digital Commons Global Manager Abroad Global Management Spring 2018 Could Aldi Succeed in Canada? Sonia Boyer
[email protected] Justin Carr
[email protected] Sam Loomis
[email protected] Maria Prothero
[email protected] Quentin Street
[email protected] See next page for additional authors Follow this and additional works at: https://digitalcommons.bucknell.edu/glbm400 Recommended Citation Boyer, Sonia; Carr, Justin; Loomis, Sam; Prothero, Maria; Street, Quentin; and Chen, Jimmy, "Could Aldi Succeed in Canada?" (2018). Global Manager Abroad. 7. https://digitalcommons.bucknell.edu/glbm400/7 This Article is brought to you for free and open access by the Global Management at Bucknell Digital Commons. It has been accepted for inclusion in Global Manager Abroad by an authorized administrator of Bucknell Digital Commons. For more information, please contact
[email protected]. Authors Sonia Boyer, Justin Carr, Sam Loomis, Maria Prothero, Quentin Street, and Jimmy Chen This article is available at Bucknell Digital Commons: https://digitalcommons.bucknell.edu/glbm400/7 Could Aldi Succeed in Canada? GLBM 400 Professor Chen Sonia Boyer, Justin Carr, Sam Loomis, Maria Prothero, and Quentin Street TABLE OF CONTENTS Contextual Information 2 History of Aldi 2 Research Questions 5 Competitive Landscape 6 United States 7 Canada 8 Comprehensive Venture Analysis 11 Cultural and Social Aspects 12 Political Aspects 14 Economic Aspects 14 Recommendations 15 References 18 Appendices 20 1 1. CONTEXTUAL INFORMATION AND RESEARCH QUESTIONS 1.1 History of Aldi Initial Growth In 1946 a pair of brothers named Karl and Theo Albrecht founded the supermarket chain Aldi in Essen, Germany. The storefront, a local grocery store, had been in operation since 1913 when the Albrecht’s mother began the business (“Company Profile”, 2018).