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INDEX A Audi, 8 Advertising, 155–156 Australia, 197 Affinity China, 111, 180–181 Affluent consumers, 149–150 B Affordable-luxury sector, 183–186 Baccardi, 172 Age of Discovery, 44, 45, 50 Badge brands, 108 Age of Exploration, 42 Bali, 198 Aging population, 151–152 Bang & Olufson, 185 Agriculture, 37, 58, 66, 122 Barry, Max, 53 Agriculture Industry Commerce Baskin-Robbins, 18 Association (AIC), 94 Baudelaire, Charles, 49 Alcohol consumption, 9 BDA China, 69 Alibaba, 125, 130–132, 204–205 Beard, Mary Ritter, 191 Ali Pay, 132 Bedding, 31 Ali Wang Wang, 132 Beer, 9 Amazon, 131, 132, 204 Beijing: American brands, 183, 185 Galleries Lafayette in, 127 American Century, 80–85 Lenovo in, 157 American Dream,http://www.pbookshop.com 3, 6, 83–85, 118 as part of Coastal China, 8, 92 American products, preference for, retail outlets in, 18 135 7-Eleven in, 121 Americans, individualism of, 173 Beijing Olympics, 73, 74 Amsterdam: The Story of the World’s Beijing Snowflake, 96 MostCOPYRIGHTED Liberal City (Shorto), 50 Belstaff, MATERIAL 185 Amway, 207 Best Buy, 127 Ancestor worship, 38 BesTV, 206 Annan, Kofi, 41 Biederman, Paul, 191 Anticorruption drives, 107 Billboards, 155 Apparel, 18, 70, 71, 118, 127, 140, Billionaires, 9 151, 164–168 BMW, 183 Apple, 204 Bohai Bay, 8 Appliance market, 95–96, 163 Boston Consulting Group, 135, Asia, as Chinese travel destination, 197 163 213 214 Index Brands: hypermarkets, 119–120 in broadcast media, 172 lifestyle stores, 126–127 in department stores, 115 malls, 116–118 and travel, 198 multibrand retail, 127 Brand advertising,
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