DOCSLIB.ORG

Consumer Behavior (Kardes)

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Consumer Behavior (Kardes) Consumer Behavior Frank R. Kardes University of Cincinnati Maria L. Cronley Miami University Thomas W. Cline Saint Vincent College Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States I DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. I C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services Consumer Behavior © 2011 South-Western, Cengage Learning Frank R. Kardes, Maria L. Cronley, Thomas W. Cline ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any Executive Vice President and Publisher, means—graphic, electronic, or mechanical, including photocopying, Business & Computers: Jonathan Hulbert recording, taping, Web distribution, information storage and Vice President of Editorial, Business: retrieval systems, or in any other manner—except as may be Jack W. Calhoun permitted by the license terms herein. Editor-in-Chief: Melissa Acuña Executive Editor: Mike Roche Developmental Editor: Julie Klooster For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, Vice President of Marketing, Business & 1-800-354-9706 Computers: Bill Hendee Marketing Coordinator: Shanna Shelton For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Senior Content Project Manager: Further permissions questions can be emailed to Colleen A. Farmer [email protected] Media Editor: John Rich Frontlist Buyer, Manufacturing: Miranda Klapper ExamView® is a registered trademark of eInstruction Corp. Production Service and Compositor: Windows is a registered trademark of the Microsoft Corporation S4Carlisle Publishing Services used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under Senior Art Director: Stacy Jenkins Shirley license. Internal & Cover Designer: Lisa Albonetti Cover Image: iStock Photo © 2008 Cengage Learning. All Rights Reserved. Image Rights Acquisitions Account Manager: John Hill Library of Congress Control Number: 2009939851 Photo Researcher: Darren Wright ISBN-13: 978-0-538-74540-6 Sr. Text Rights Acquisitions Account Manager: ISBN-10: 0-538-74540-1 Mardell Glinski Schultz Text Permissions Researcher: Sarah D’Stair Instructor’s Edition ISBN 13: 978-0-538-74688-5 Instructor’s Edition ISBN 10: 0-538-74688-2 South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit www.cengage.com Purchase any of our products at your local college store or at our preferred online store www.ichapters.com Printed in the United States of America 1 2 3 4 5 6 7 13 12 11 10 09 DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. II C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services Brief Contents Part 1 Consumer Behavior and Marketing Strategy Chapter 1 | Understanding Consumer Behavior and Consumer Research Chapter 2 | Consumer Focused Strategy: Segmentation and Positioning Part 2 Consumer Information Processing Chapter 3 | Consumer Perception Chapter 4 | Attitude and Judgment Formation and Change Chapter 5 | Motivation and Emotion Chapter 6 | Learning and Memory Chapter 7 | Automatic Information Processing Chapter 8 | Self-Concept and Personality Part 3 Consumer Decision Making Chapter 9 | The Consumer Decision Making Process Chapter 10 | Product Consideration, Evaluation, and Choice Chapter 11 | Behavioral Decision Theory Part 4 Consumer Social Influences and Contemporary Strategies for Marketers Chapter 12 | The Influence of Culture and Values Chapter 13 | Social Influence and Behavioral Compliance Chapter 14 | Contemporary Strategies in Reaching Consumers Chapter 15 | Online Consumer Behavior Chapter 16 | Branding Strategy and Consumer Behavior Endnotes Glossary Name Index Subject Index Company Index III DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. III C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services Contents Part 1 Consumer Behavior and Marketing Strategy 2 AN INTERVIEW WITH CHERYL STALLWORTH 3 Chapter 1 | Understanding Consumer Behavior and Consumer Research 5 Reality Television Works For Consumers and Marketers 5 What Is Consumer Behavior? 8 Consumers: Individual versus Organizational 8 Consumer Activities 9 Consumer Responses 10 Why Study Consumer Behavior? 11 To Improve Business Performance 11 To Influence Public Policy 11 To Educate and Help Consumers Make Better Decisions 13 Consumer Behavior as a Field of Study 13 The Evolution of Consumer Behavior Research 14 Motivation Research 15 A Behavioral Science Perspective 15 Interpretivism 17 Consumer Behavior Research 18 Basic versus Applied Research 19 Correlations and Causal Relationships 20 Secondary versus Primary Data 22 Primary Data Collection Methods 23 Observation 24 Direct Questioning: Surveys, Interviews, and Focus Groups 24 Experiments 26 Projective Techniques 26 Chapter Summary 27 Key Terms 28 Review and Discussion 28 Short Application Exercises 29 Managerial Application 29 IV DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. IV C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services Contents V Chapter 2 | Consumer Focused Strategy: Segmentation and Positioning 30 America’s Most Entertaining Supermarket Destination 30 A Divide and Conquer Strategy 32 How Consumers and Society Benefit from Market Segmentation 34 Factors Influencing Market Segmentation Strategies 35 Bases of Segmentation 37 Demographic Bases 37 Geographic Bases 37 Psychographic Bases 41 The VALS System 41 Behavioral Bases 46 Product Attributes or Benefits 46 Usage Occasions and Product Usage 47 Positioning 48 Positioning a Leader 49 Positioning a Follower 50 Positioning Linked to Segmentation Bases 51 Positioning by Core Benefit 51 Positioning by Price 51 Positioning by Product Usage Situation 52 Positioning by Product User 52 Repositioning 52 Perceptual Mapping 53 Chapter Summary 54 Key Terms 55 Review and Discussion 55 Short Application Exercises 56 Managerial Application 56 End-of-Part Video Short 57 Part 2 Consumer Information Processing 58 AN INTERVIEW WITH ROBERT S. WYER, JR 59 Chapter 3 | Consumer Perception 62 Apple Paints the Market 62 Defining the Perceptual Process 63 Sensory Thresholds 66 The Absolute Threshold 66 The Just Noticeable Difference 67 Adaptation 69 Subliminal Perception and Advertising 70 DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. V C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services VI Contents Physical Influences on Attention 72 Short-Term Memory 72 Arousal 73 Voluntary and Involuntary Selective Attention 74 Salient Stimuli 74 Novelty 75 Intensity 75 Complexity 76 Vividness 77 Emotional Interest 77 Concreteness 77 Proximity 79 Chapter Summary 79 Key Terms 80 Review and Discussion 80 Short Application Exercises 80 Managerial Application 81 Chapter 4 | Attitude and Judgment Formation and Change 82 Erroneous Beliefs about Homeopathic Medicines 82 Nonevaluative Judgments: Beliefs 83 Evaluative Judgment: Attitudes and Their Properties 86 Zanna and Rempel’s Model 86 Overview of Involvement 88 Attitude Models Based on High or Low Consumer Involvement 90 Expectancy-Value Models 90 The Theory of Reasoned Action 91 Information Integration Theory 92 The Elaboration Likelihood Model 94 The Heuristic/Systematic Model 95 Parameters of Judgment 96 General Strategies for Changing Attitudes 97 Chapter Summary 98 Key Terms 98 Review and Discussion 99 Short Application Exercises 99 Managerial Application 100 Chapter 5 | Motivation and Emotion 101 Nostalgia Sells 101 An Overview of Motivation and Emotion 102 The Process of Motivation 103 Motivation and Human Needs 104 Drive Theory and Maslow’s Hierarchy of Needs 104 Self-Determination Theory 105 DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. VI C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services Contents VII The Trio of Needs 106 Attitude Function Theory 107 Balance Theory 110 Cognitive Dissonance Theory 111 Emotion 113 Discrepancy-Interruption Theory 114 Excitation Transfer Theory 115 Chapter Summary 117 Key Terms 117 Review and Discussion 117 Short Application Exercises 118 Managerial Application 118 Chapter 6 | Learning and Memory 119 Martini & Rossi 119 The Importance of Learning and Memory 120 Types of Learning 120 Classical Conditioning 120 Operant Conditioning 124 Comprehension and Miscomprehension 124 Memory 126 The Seven Sins of Memory 126 Transience 127 Absent-mindedness 127 Blocking 128 Misattribution 131 Suggestibility 131 Bias 132 Persistence 132 Chapter Summary 133 Key Terms 133 Review and Discussion 133 Short Application Exercises 134 Managerial Application 134 Chapter 7 | Automatic Information Processing 135 Subliminal Advertising 135 What Is Automatic Information Processing? 136 The Adaptive Unconscious 137 Thin Slice Theory of Informational Processing 138 Implicit Memory 139 The Priming Effect 140 The Implicit Association Test (IAT) 143 Familiarity Effects 144 Distraction Effects 144 DESIGN SERVICES OF # 103506 Cust: CENGAGE Au: Kardes Pg. No. VII C/M/Y/K S4CARLISLE Title: Consumer Behavior Server: Short / Normal / Long Publishing Services VIII Contents Subliminal Advertising Revisited 145 Chapter
Load more

Recommended publications
  • Education Kit Years 7-12 the Writing’S on the Wall - a Short History of Street Art
    Education Kit Years 7-12 The Writing’s on the Wall - A Short History of Street Art The word graffiti comes from the Italian language and means to inscribe. In European art graffiti dates back at least 17,000 years to wall paintings such as are found in the caves of Lascaux in Southern France. The paintings at Lascaux depict animals from the Paleolithic period that were of cultural importance to the people of that region. They are also believed to be spiritual in nature relating to visions experienced during ritualistic trance-dancing. Australian indigenous rock art dates back even further to about 65,000 years and like the paintings at Lascaux, Australian indigenous rock art is spiritual in nature and relates to ceremonies and the Dreaming. The history of contemporary graffiti/street art dates back about 40 years to the 1960s but it also depicts images of cultural importance to people of a particular region, the inner city, and their rituals and lifestyles. The 1960s were a time of enormous social unrest with authority challenged at every opportunity. It is no wonder graffiti, with its strong social and political agendas, hit the streets, walls, pavements, overpasses and subways of the world with such passion. The city of New York in the 1970s was awash with graffiti. It seemed to cover every surface. When travelling the subway it was often impossible to see out of the carriage for the graffiti. Lascaux, Southern France wall painting Ancient Kimberley rock art Graffiti on New York City train 1 The Writing’s on the Wall - A Short History of Street Art In 1980 an important event happened.
    [Show full text]
  • Download The
    S PRING 2 013 BEAUTY OR BLIGHT? Concordia experts analyze graffiti and street art UNIVERSITY MAGAZINE CELTIC CANADIANS > EDUCATING EDUCATORS > CONSIDERING QUEER FILM Discover why over 375,000 graduates enjoy greater savings Join the growing number of graduates who enjoy greater savings from TD Insurance on home and auto coverage. Most insurance companies offer discounts for combining home and auto policies, or your good driving record. What you may not know is that we offer these savings too, plus we offer preferred rates to graduates and students of Concordia University. You’ll also receive our highly personalized service and great protection that suits your needs. Find out how much you could save. Request a quote today 1-888-589-5656 Monday to Friday: 8 a.m. to 8 p.m. Saturday: 9 a.m. to 4 p.m. melochemonnex.com/concordia Insurance program sponsored by the The TD Insurance Meloche Monnex home and auto insurance program is underwritten by SECURITY NATIONAL INSURANCE COMPANY. The program is distributed by Meloche Monnex Insurance and Financial Services Inc. in Quebec and by Meloche Monnex Financial Services Inc. in the rest of Canada. Due to provincial legislation, our auto insurance program is not offered in British Columbia, Manitoba or Saskatchewan. *No purchase required. Contest organized jointly with Primmum Insurance Company and open to members, employees and other eligible persons belonging to employer, professional and alumni groups which have an agreement with and are entitled to group rates from the organizers. Contest ends on October 31, 2013. Draw on November 22, 2013. One (1) prize to be won.
    [Show full text]
  • Context and Visual Culture in Recent Works of Allen Fisher and Ulli Freer
    Article How to Cite: Virtanen, J 2016 Writing on: Context and Visual Culture in Recent Works of Allen Fisher and Ulli Freer. Journal of British and Irish Inno- vative Poetry, 8(1): e3, pp. 1–34, DOI: http://dx.doi.org/10.16995/biip.20 Published: 27 May 2016 Peer Review: This article has been peer reviewed through the double-blind process of Journal of British and Irish Innovative Poetry, which is a journal published by the Open Library of Humanities. Copyright: © 2016 The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and repro- duction in any medium, provided the original author and source are credited. See http://creativecommons. org/licenses/by/4.0/. Open Access: Journal of British and Irish Innovative Poetry is a peer-reviewed open access journal. Digital Preservation: The Open Library of Humanities and all its journals are digitally preserved in the CLOCKSS scholarly archive service. The Open Library of Humanities is an open access non-profit publisher of scholarly articles and monographs. Juha Virtanen, ‘Writing on: Context and Visual Culture in Recent Works of Allen Fisher and Ulli Freer’ (2016) 8(1): e3 Journal of British and Irish Innovative Poetry, DOI: http:// dx.doi.org/10.16995/biip.20 ARTICLE Writing on: Context and Visual Culture in Recent Works of Allen Fisher and Ulli Freer Juha Virtanen University of Kent, GB [email protected] This article is a study of Allen Fisher’s Proposals and SPUTTOR, and Ulli Freer’s Burner on the Buff.
    [Show full text]
  • Is Graffiti Art?
    IS GRAFFITI ART? Russell M. Jones A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS May 2007 Committee: Andrew Hershberger, Advisor Allie Terry ii ABSTRACT Dr. Andrew Hershberger, Advisor Illegal graffiti is disconnected from standard modes of visual production in fine art and design. The primary purpose of illegal graffiti for the graffiti writer is not the visual product, but “getting up.” Getting up involves writing or painting one’s name in as many places as possible for fame. The elements of risk, freedom and ritual unique to illegal graffiti serve to increase camaraderie among graffiti writers even as an individual’s fame in the graffiti subculture increases. When graffiti has moved from illegal locations to the legal arenas of fine art and advertising; risk, ritual and to some extent, camaraderie, has been lost in the translation. Illegal graffiti is often erroneously associated with criminal gangs. Legal modes of production using graffiti-style are problematic in the public eye as a result. I used primary and secondary interviews with graffiti writers in this thesis. My art historical approach differed from previous writers who have used mainly anthropological and popular culture methods to examine graffiti. First, I briefly addressed the extremely limited critical literature on graffiti. In the body of the thesis, I used interviews to examine the importance of getting up to graffiti writers compared to the relative unimportance of style and form in illegal graffiti. This analysis enabled me to demonstrate that illegal graffiti is not art.
    [Show full text]
  • A Produção (Inter)Subjetiva De Objetos De Discurso No Universo Dos Graffitis E a Recriação Da Realidade
    UNIVERSIDADE ESTADUAL DO CEARÁ CENTRO DE HUMANIDADES PROGRAMA DE PÓS-GRADUAÇÃO EM LINGUÍSTICA APLICADA FRANCISCA POLIANE LIMA DE OLIVEIRA RECATEGORIZAÇÃO PARA ALÉM DOS MUROS: A PRODUÇÃO (INTER)SUBJETIVA DE OBJETOS DE DISCURSO NO UNIVERSO DOS GRAFFITIS E A RECRIAÇÃO DA REALIDADE. FORTALEZA – CEARÁ 2017 FRANCISCA POLIANE LIMA DE OLIVEIRA RECATEGORIZAÇÃO PARA ALÉM DOS MUROS: A PRODUÇÃO (INTER)SUBJETIVA DE OBJETOS DE DISCURSO NO UNIVERSO DOS GRAFFITIS E A RECRIAÇÃO DA REALIDADE. Tese apresentada ao Programa de Pós- Graduação em Linguística Aplicada, do Centro de Humanidades, da Universidade Estadual do Ceará, como requisito parcial para obtenção do título de doutora em Linguística Aplicada. Área de concentração: Linguagem e Interação. Orientadora: Profª. Drª. Maria Helenice Araújo Costa. FORTALEZA – CEARÁ 2017 Às minhas mães, Francisca e Helenice. AGRADECIMENTOS Minha eterna gratidão: À Helenice, minha mãe-amiga acadêmica, por ser a “mansão da paciência” comigo, por me ensinar, antes de mais nada, o que é amar primeiro ao próximo e depois a si mesmo; À minha mãe, Francisca, por ser tudo e mais um pouco, incondicionalmente, ainda que as diferenças se acentuem de vez em quando; Aos meus irmãos, Paulo e Pate, por uma vida inteira compartilhada; Ao meu “siribim”, Marcos Paulo, por ser o que é para mim, um amor; Ao meu cunhado por ser riso, força e amor para minha irmã; Ao meu companheiro e amigo de todas as horas, Zé, por ser força, sustento, alento, amor e fé; Aos meus amigos-irmãos, Emanoel e Eduardo, por serem mais do que eu pedi a Deus, amor
    [Show full text]
  • Domain Analysis Applied to Online Graffiti Art Image Galleries to Reveal Knowledge Organization Structures Used Within an Outsider Art Community
    Knowl. Org. 47(2020)No.7 543 A. M. Graf. Domain Analysis Applied to Online Graffiti Art Image Galleries to Reveal Knowledge Organization Structures … Domain Analysis Applied to Online Graffiti Art Image Galleries to Reveal Knowledge Organization Structures Used Within an Outsider Art Community Ann M. Graf Simmons University, 300 The Fenway, Boston, MA 02115, <[email protected]> Ann M. Graf is an assistant professor in the School of Library and Information Science at Simmons University in Boston, MA. She teaches courses on information organization and art and cultural heritage documentation. She researches documentation and knowledge organization practices, both within and outside professional settings. Graf, Ann M. 2020. “Domain Analysis Applied to Online Graffiti Art Image Galleries to Reveal Knowledge Or- ganization Structures Used Within an Outsider Art Community.” Knowledge Organization 47(7): 543-557. 34 references. DOI:10.5771/0943-7444-2020-7-543. Abstract: Domain analysis is useful for examination of individual spheres of intellectual activity, both academic and otherwise, and has been used in the knowledge organization (KO) literature to explore specific communities and uses, including web pornography (Beaudoin and Ménard 2015), virtual online worlds (Sköld, Olle 2015), gour- met cooking (Hartel 2010), healthy eating (McTavish 2015), art studies (Ørom 2003), the Knowledge Organization journal (Guimarães et al. 2013), and domain analysis itself (Smiraglia 2015). The results of domain analyses are useful for the development of controlled vocabularies, taxonomies, ontologies, metadata schemas, and other systems for the documentation, description, and discovery of resources, as well as for knowledge discovery in general (Smiraglia 2015; Hjørland 2017). This research describes a methodology for the elucidation of knowledge or- ganization systems (KOS) currently in use on image websites that document graffiti, graffiti art, and street art around the world.
    [Show full text]
  • Facets of Graffiti Art and Street Art Documentation Online: a Domain and Content Analysis Ann Marie Graf University of Wisconsin-Milwaukee
    University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations May 2018 Facets of Graffiti Art and Street Art Documentation Online: A Domain and Content Analysis Ann Marie Graf University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Library and Information Science Commons Recommended Citation Graf, Ann Marie, "Facets of Graffiti Art and Street Art Documentation Online: A Domain and Content Analysis" (2018). Theses and Dissertations. 1809. https://dc.uwm.edu/etd/1809 This Dissertation is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. FACETS OF GRAFFITI ART AND STREET ART DOCUMENTATION ONLINE: A DOMAIN AND CONTENT ANALYSIS by Ann M. Graf A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in Information Studies at The University of Wisconsin-Milwaukee May 2018 ABSTRACT FACETS OF GRAFFITI ART AND STREET ART DOCUMENTATION ONLINE: A DOMAIN AND CONTENT ANALYSIS by Ann M. Graf The University of Wisconsin-Milwaukee, 2018 Under the Supervision of Professor Richard P. Smiraglia In this dissertation research I have applied a mixed methods approach to analyze the documentation of street art and graffiti art in online collections. The data for this study comes from the organizational labels used on 241 websites that feature photographs of street art and graffiti art, as well as related textual information provided on these sites and interviews with thirteen of the curators of the sites.
    [Show full text]
  • Youth Graffiti Vandalism : Liminal Perspectives in the Light of Masculinity, Social Contract Theory and Transformative Process
    University of Louisville ThinkIR: The University of Louisville's Institutional Repository Electronic Theses and Dissertations 8-2015 Youth graffiti vandalism : liminal perspectives in the light of masculinity, social contract theory and transformative process. Alton C. Frabetti University of Louisville Follow this and additional works at: https://ir.library.louisville.edu/etd Part of the Philosophy Commons Recommended Citation Frabetti, Alton C., "Youth graffiti vandalism : liminal perspectives in the light of masculinity, social contract theory and transformative process." (2015). Electronic Theses and Dissertations. Paper 2256. https://doi.org/10.18297/etd/2256 This Doctoral Dissertation is brought to you for free and open access by ThinkIR: The nivU ersity of Louisville's Institutional Repository. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of ThinkIR: The nivU ersity of Louisville's Institutional Repository. This title appears here courtesy of the author, who has retained all other copyrights. For more information, please contact [email protected]. YOUTH GRAFFITI VANDALISM: LIMINAL PERSPECTIVES IN THE LIGHT OF MASCULINITY, SOCIAL CONTRACT THEORY AND TRANSFORMATIVE PROCESS By Alton C. Frabetti B.A., University of Massachusetts, Amherst, 1992 MA, MFA, Stony Brook University, 2007 Dissertation Submitted to the Faculty of the College of Arts and Sciences of the University of Louisville in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in Humanities Department of the Humanities University of Louisville Louisville, KY August 2015 Copyright 2015 by Alton C. Frabetti All rights reserved YOUTH GRAFFITI VANDALISM: LIMINAL PERSPECTIVES IN THE LIGHT OF MASCULINITY, SOCIAL CONTRACT THEORY AND TRANSFORMATIVE PROCESS By Alton C.
    [Show full text]
  • The Online Street Art Walk
    The Online Street Art Walk Using Digital Technology to Support Community Engagement with Young Street Artists: A report on the Katoomba Street Art Walk Dr Neil Hall Sera Harris June 2016 Young and Well CRC Unit 17, 71 Victoria Crescent Abbotsford VIC 3067 Australia youngandwellcrc.org.au The Online Street Art Walk Using digital technology to support community engagement with young street artists: A report on the Katoomba Street Art Walk Dr Neil Hall Director of Academic Program Social Work and Community Welfare Western Sydney University Sera Harris Research Assistant Western Sydney University ISBN: 978-0-9945688-8-5 Hall, N & Harris, S 2016, The Online Street Art Walk: Using digital technology to support community engagement with young street artists: A report on the Katoomba Street Art Walk, Young and Well Cooperative Research Centre, Melbourne. This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Young and Well CRC. Requests and enquiries concerning the reproduction and rights should be addressed to the Chief Executive Officer, Young and Well CRC, 17/71 Victoria Crescent, Abbotsford VIC 3067, Australia. 2 // Safe. Healthy. Resilient. Acknowledgements The authors would like to acknowledge that the Street Art Walk is located on the traditional lands of the Darug and Gundungurra peoples. We pay respect to their unique values, and their continuing and enduring cultures, which deepen and enrich the life of our nation and communities. We pay respect to Elders past, present and future. The authors would like to acknowledge the partnership and work of SAMA, the Blue Mountains Council & Blue Mountains Cultural Centre and their pivotal roles in creating the Street Art Walk.
    [Show full text]
  • Graffiti Artists “Get Up” in Intellectual Property’S Negative Space 1
    Roundtree Galley 7.11 FINAL (Do Not Delete) 7/12/2013 5:03 PM GRAFFITI ARTISTS “GET UP” IN INTELLECTUAL PROPERTY’S NEGATIVE SPACE 1 INTRODUCTION ................................................................................. 960 I.THE ODD COUPLE: GRAFFITI ART, AND IP LAW ............................. 962 A. A Crash-Course in Graffiti History ................................ 962 B. Intellectual Property Law’s Uncertain Purview as Applied to Graffiti .......................................................... 967 1. Copyright .................................................................. 967 2. Visual Artists Rights Act .......................................... 969 II. IN THE PENUMBRA OF IP LAW, WHAT IS GRAFFITI TO DO? .......... 971 A. Common Law Solution: ................................................. 971 B. Legislative Solutions and Informal Alternatives: ............. 972 III.BOOTS ON THE GROUND: IN THE ABSENCE OF DE JURE IP PROTECTIONS, CUSTOM RULES! ............................................. 975 A. Graffiti Through the Lens of Law and Norms Methodology .................................................................. 975 B. The Shape of Things: Custom-Based IP Norms Within the Graffiti Community .................................................. 979 1. Behave: Informal Substantive Rules Within the Graffiti Community .................................................. 979 i. Copyright-like Substantive Norms ....................... 979 ii. VARA-like Substantive Norms ........................... 981 iii. The Limitations of
    [Show full text]
  • (AKA Abby TC5): Graffiti As “An Art Form”
    Wilderness House Literary Review 8/4 Pam Rosenblatt Pam Rosenblatt What is graffiti? Abby Andrews (AKA Abby TC5): Graffiti as “an art form” What is graffiti? Perhaps an eas- ier question to begin with is “What Freelance artist/entrepreneur Abby is art?” Can it be simply a line on Andrews, AKA Abby TC5, is known as a blank piece of paper? Can it be a one of the first women graffiti artists in doodle on a diner napkin? Or does New York City, even though the craft of it have to be created on a canvas graffiti probably began during the cave- covered with watercolors, acrylics, man era. Modern graffiti was born in and/or oils? Perhaps. the 1960s by people like Top Cat, Corn- bread and Taki183. Abby TC5 began And what is the purpose of creating graffiti in high school during art? Is it to create visual impact, the 1980s. have a religious or political mes- sage, or simply to beautify a private Defined as “writing on walls, or or public space? more specifically as drawings or words that are scratched, painted, or sprayed All of these questions seem on walls or other surfaces in public”,1 to lead to other rhetorical inqui- graffiti is not a drawing or a few words ries: Does it take a Michelangelo to on walls but it is “an art form” to Abby paint religious images on the ceiling TC5. of the Sistine Chapel or an Andy Warhol to create Campbell Soup Abby TC5’s colorful, imaginative, grids for a piece to be considered a highly technical graffiti and paintings real artwork? Or can it just be words catch her audience’s attention through and images written or painted on a their boldness, playfulness, and cre- public or private space like graffiti ativeness.
    [Show full text]
  • The May Lane Art Project-Making a Better City Through Better Graffiti.Pdf
    This exhibition is supported by Visions MAY’S: The May Lane Street Art Project Touring nationally in 2010, 2011 and 2012 of Australia, an Australian Government Featuring works by: Adam Hill, B.U.G.A.U.P., Bathurst Regional Art Gallery NSW program supporting touring exhibitions Chor Boogie, Cultural Urge, Deb, Die Laughing 15 October — 28 November 2010 by providing funding assistance for the Collective, Dlux!, Dmote, Jumbo, Kamion, development and touring of Australian Artspace Mackay QLD Kenji Nakayama, Luna, Mare, Mini Graff, cultural material across Australia. 11 March — 1 May 2011 Nails, Numskull, Otis, Peque, Peru, Peter Burgess, Phibs, Scram, Spice, Taring Padi Samstag Museum of Art SA Collective, Zap and Zombe. 13 May — 1 July 2011 Curated by Tugi Balog. Lake Macquarie City Art Gallery NSW 29 July — 11 September 2011 Project coordination by Sarah Gurich. Belconnen Arts Centre ACT Photography by Sharon Hickey. 24 Sept — 22 October 2011 A Bathurst Regional Art Gallery touring exhibition in partnership with May Lane Cockatoo Island NSW 5 — 27 November 2011 Publication sponsor Arts Association Inc. Gosford Regional Gallery NSW 4 February — 1 April 2012 Latrobe Regional Gallery VIC 28 April — 24 June 2012 Bathurst Regional Art Gallery is supported by This catalogue is copyright. Apart from fair National Library of Australia Cataloguing-in-Publication entry: dealing for the purposes of private study, research, criticism, or review as permitted Title May’s: the May Lane Street Art Project. under the Copyright Act 1968, no part may Edition 1st ed. be reproduced without prior permission from the publisher. ISBN 9780947301828 (pbk.) Published by Bathurst Regional Art Notes Exhibition curator Tugomir Balog ; contributors, Gallery 2010 James Dodd, Blair French, Kurt Iveson ; photography, Sharon Hickey.
    [Show full text]