sustainability Review Consumer Considerations for the Implementation of Sustainable Packaging: A Review Ziynet Boz 1,2,*, Virpi Korhonen 3 and Claire Koelsch Sand 2 1 Department of Agricultural and Biological Engineering, The University of Florida, 1741 Museum Rd., Gainesville, FL 32611, USA 2 Packaging Technology and Research, LLC, PO BOX 865, Stillwater, MN 55082, USA;
[email protected] 3 Package Testing and Research Ltd., Myyrmanni Shopping Centre, Iskoskuja 3 A 19, 01600 Vantaa, Finland; virpi.korhonen@ptr.fi * Correspondence: ziynetboz@ufl.edu Received: 11 February 2020; Accepted: 2 March 2020; Published: 12 March 2020 Abstract: Packaging sustainability concepts have co-evolved with the increasing incorporation of the principles of sustainable development at various levels within industrial and organizational platforms. Currently, pollution from plastics, packaging-related waste, declining air, soil, and water quality, climate change, and other contemporary challenges are influencing the packaging industry. Barriers such as value chain complexities and negative consumer attitudes due to the economic, social, and environmental demands of sustainable behaviors can discourage companies from the implementation of more sustainable packaging. Hence, packages with improved sustainability may never make their way into the marketplace. However, the next generation of sustainable solutions can be motivated by efforts that fuel a positive consumer attitude towards sustainable packaging. In order to direct efforts, a clear