ISSN (Online) - 2349-8846 Ajmer Sharif's Photo Booths Capture an Islam that is Diverse and Local SOHAIL AKBAR Sohail Akbar (
[email protected]) is associate professor, AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi. Vol. 53, Issue No. 5, 03 Feb, 2018 The attitudes towards objects procured at the holy site of Ajmer Sharif attest to an Islam that is richly diverse and local. The existential value of this visual diversity cannot be overemphasised in an age where religion is partnering economics in perpetuating global homogenisation. One of the most unique tourist traditions of India is religious tourism, known as tirth to Hindus and ziyarat to Muslims—it is the idea of going on pilgrimage to offer prayer to the many deities that dot the Indian landscape. Many middle-class Indians use their holidays for this kind of tourism; beyond the religious, it is also considered as a time to mix pleasure with devotion. Even as pilgrimage sites attract large numbers of the faithful, they also become business hubs of sorts, generating jobs and facilities that cater to the needs of the visitors. This article focuses on one popular pilgrimage site in central India—the shrine of Khwaja Moinuddin Chishti in Ajmer Sharif—and lays emphasis on the making of images as markers of memory, place and spiritual experience. The article also draws one’s attention to the performance of piety and the many forms of image making associated with the sites concerned. Finally, I also look at the image as a material object as visitors carry their bit of the place to their distant homes in many visual forms: as a poster, a framed picture, a video ISSN (Online) - 2349-8846 CD or a photograph, which may, incidentally, also mark their presence.