Professional Sports Publications SOUVENIR PUBLICATIONS • NASCAR Official Race Programs provide fans with the drama, excitement and inside stories on America’s hottest and fastest growing sport. • There are 75 million NASCAR fans in the US; television ratings are second among sports only to the National Football League; average attendance at NASCAR’s premiere events top 190,000. • NASCAR is no longer a regional sport. Today, there is true national exposure. FOX and NBC televise 26 events (seven in prime time) and only half of the races are now held in the traditional south. • There is no better way to reach this loyal fan base than at the race through the Official Race Program. Each Race publication is available at the respective track for the corresponding Sprint Cup, Xfinity and Camping World race and allows the fans to take home a piece of their experience. • For the racing fan who thrills to 750-horsepower racing and rejoices in all the interests of the audience’s active, pedal-to-the-metal lifestyle, the program delivers everything they need. KEY BENEFITS Great Editorial The Only Game in Town The official program meets the needs With exclusive distribution rights of fans each and every race with both through the tracks, these programs national and local coverage. provide the fans with their only official source of insider information. These high-quality coffee table collectible programs provide fans High-Quality, Pre-Qualified with the hottest insider information Audience only an official magazine can deliver. • With both national and customized local team editorial, your advertising While editorial varies across the network message is delivered to a pre-qualified of official souvenir publications, key audience of interested fans in a positive, elements are typically included, such as: receptive environment. • NASCAR programs are sold at a • Sprint Cup Series updates, premium cover price of $10 or more. information and schedules These are highly considered purchases • Race and track highlights and history by very interested readers. • NASCAR feature articles • Technology and automotive advances • NASCAR history • Driver and team profiles • Track details, maps, schedule of activities, etc. • Statistics And most importantly, great action photography! Jimmie Johnson and Kyle Busch... Daytona and Talladega... 200-mph fender-to-fender action. It’s all in the Official Raceday Program, a key part of every fan’s race experience. Official Race Association NASCAR publications provide advertisers with a low-cost official race association. DAYTONA 500 The 2019 Daytona 500, which will be the historic 61st running of NASCAR’s biggest and most prestigious event, will return to its traditional date on Presidents’ Day weekend. The Daytona 500 isn’t just any race and Daytona International Speedway isn’t just any track; it’s an American icon. The Daytona 500, nicknamed “The Great American Race,” is the biggest, richest, and most prestigious race in America. It is the culmination of a 10-day festival of speed, which includes the Lucas Oil 200 Driven By General Tire, Advance Auto Parts Clash, Daytona 500 Qualifying By Kroger, Duel At Daytona, NextEra Energy Resources 250, Daytona 300, and the Daytona 500. The Daytona 500 Program is not only sold the day of the race, but also at all Daytona 500 events during the week leading up to the race, as well as nationally through the internet, newsstands, bookstores, and retail outlets. Align your brand with the ‘Super Bowl of Stock Car Racing’ through the Official Race Program for the 61st Daytona 500, scheduled for February 17, 2019, at the Daytona International Speedway. Full-Page, Net-Rate: $29,500 Includes customized ticket/ merchandising allowance INDY 500 The Indianapolis 500 is often referred to as “The Greatest Spectacle in Racing” and is an American institution. Held at fabled Indianapolis Motor Speedway in Speedway, IN, affectionately known to race fans as “The Brickyard,” the Indy 500 draws upward of 350,000 spectators, making it the largest, single day sporting event in the world. With an epic experience that is the “Greatest Spectacle in Racing” comes an epic keepsake: the Official Indianapolis 500 Race Program. The 2016 program, which commemorated the 100th running of the Indianapolis 500, was over 300 pages, making it the biggest volume ever for the publication that dates back to the race’s inaugural running in 1911. Be a part of the “Greatest Spectacle in Racing” with the official Indianapolis 500 Race Program, scheduled for May 26, 2019, at the Indianapolis Motor Speedway. Full-Page, Net-Rate: $29,500 Includes customized ticket/ merchandising allowance NASCAR MARKETS Date Race Venue Location Price 2/17/19 Daytona 500 Daytona International Speedway Daytona Beach, FL $29,500 2/24/19 Folds of Honor QuikTrip 500 Atlanta Motor Speedway Atlanta, GA $24,500 3/10/19 TicketGuardian 500 ISM Raceway Phoenix, AZ $24,500 3/17/19 Auto Club 400 Auto Club Speedway Fontana, CA $24,500 3/24/19 STP 500 Martinsville Speedway Martinsville, VA $24,500 3/31/19 O’Reilly Auto Parts 500 Texas Motor Speedway Fort Worth, TX $24,500 4/7/19 Food City 500 Bristol Motor Speedway Bristol, TN $24,500 4/13/19 Toyota Owner 400 Richmond Raceway Richmond, VA $24,500 4/28/19 GEICO 500 Talladega Superspeedway Talladega, AL $24,500 5/5/19 AAA 400 Drive for Autism Dover International Speedway Dover, DE $24,500 5/11/19 Monster Energy Cup Series Kansas Speedway Kansas City, KS $24,500 5/26/19 Coca-Cola 600 Charlotte Motor Speedway Charlotte, NC $24,500 6/2/19 Pocono 400 Pocono Raceway Long Pond, PA $24,500 6/9/19 FireKeepers Casino 400 Michigan International Speedway Brooklyn, MI $24,500 6/23/19 Toyota/Save Mart 350 Sonoma Raceway Sonoma, CA $24,500 6/30/19 Overton’s 400 Chicagoland Speedway Joliet, IL $24,500 7/6/19 Coke Zero 400 Daytona International Speedway Daytona Beach, FL $24,500 7/21/19 New Hampshire 301 New Hampshire Motor Speedway Loudon, NH $24,500 7/28/19 Gander Outdoors 400 Pocono Raceway Long Pond, PA $24,500 8/4/19 GoBowling at The Glen Watkins Glen International Watkins Glen, NY $24,500 8/11/19 Consumers Energy 400 Michigan International Speedway Brooklyn, MI $24,500 8/17/19 Bass Pro Shop NRA Night Race Bristol Motor Speedway Bristol, TN $24,500 9/1/19 Bojangles’ Southern 500 Darlington Raceway Darlington, SC $24,500 9/8/19 Big Machine Vodka 400 Indianapolis Motor Speedway Indianapolis, IN $24,500 9/21/19 Federated Auto Parts 400 Richmond International Raceway Richmond, VA $24,500 9/29/19 Bank of America 500 Charlotte Motor Speedway Charlotte, NC $24,500 10/6/19 Monster Energy NASCAR Cup Dover International Speedway Dover, DE $24,500 10/13/19 1000Bulbs.com 500 Talladega Superspeedway Talladega, AL $24,500 10/20/19 Hollywood Casino 400 Kansas Speedway Kansas City, KS $24,500 10/27/19 First Data 500 Martinsville Speedway Martinsville, VA $24,500 11/3/19 AAA Texas 500 Texas Motor Speedway Fort Worth, TX $24,500 11/10/19 Can-Am 500 ISM Raceway Phoenix, AZ $24,500 11/17/19 Ford EcoBoost 400 Homestead-Miami Speedway Homestead, FL $24,500 * Roster and sponsor titles are subject to change. Ticket/Merchandising Customize your package to meet your clients’ objectives with: • Tickets to the races • Trips & tickets to select sporting events Full Season Package • Full-page, four-color advertisement in full network • 33 Races • Timing: February-November Full Network Net Cost: $499,500 Advertising package includes a customized merchandising allowance Auto Racing Audience Profile GENERAL DEMOGRAPHICS % Comp Index AUTO/TRAVEL % Comp Index Men 53 109 Intend to Purchase/Lease Automobile 30 96 Managers/Professionals 32 130 Own/Lease New Vehicle 49 108 Attended/Graduated College 58 99 3+ Domestic Trips 19 132 Median HHI $77,500 Member of Frequent Flyer Program 21 114 Median Respondent Age 44 5+ Nights in Hotel/Motel 42 162 SPORTS ACTIVITIES (in the last 12 months) APPAREL/SPORTING GOODS Baseball 8 185 Purchased $1,000+ in Clothing 5 58 Basketball 14 174 Purchased $100+ in Sports Clothing 24 127 Football 9 205 Golf 11 132 CONSUMER ELECTRONICS Jogging/Running 8 67 Has Access to the Internet 95 109 Swimming 35 207 Owns Cellular/Mobile Phone/Smartphone 98 103 Tennis 0 0 Owns a Digital Camera 35 158 HH Owns MP3 Player 29 140 LEISURE ACTIVITIES HH Owns LCD/Plasma/LED/DLP/OLED TV 83 125 Goes to Bars/Nightclubs 32 186 HH Owns DVD or Blu-ray Player 61 108 Dines Out 62 117 HH Owns Video Game System 62 129 Entertains Friends or Relatives at Home 27 82 HH Owns a Personal Computer 87 113 Attend Music Performances 33 150 Source: 2017 Spring GfK MRI FINANCIAL Base: Adults, Attend Auto Races Intend to Invest in Stocks, Bonds or Mutual Funds 22 115 Has an IRA and/or 401K 26 103 Owns Stocks 11 104 Mark Miller [email protected] (561) 707-0138 .