National All Abilities Cricket Strategy for Game and Market Development 2014/15-2017/18 2014/15-2017/18

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CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT MARKET AND GAME FOR STRATEGY ALL ABILITIES CRICKET

NATIONAL ALL ABILITIES CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT 2014/15-2017/18 2014/15-2017/18

www.playcricket.com.au/a-sport-for-all CONTENTS

FOREWORD BY JAMES SUTHERLAND, CRICKET AUSTRALIA CEO 1 A GAME FOR EVERYONE INTRODUCTION 2 Cricket is not only a great game. It is also a force for social change. Cricket helps STRATEGY LOGIC 4 build character and produce fine people. It creates friends and sustains lifelong ALL ABILITIES CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT 6 friendships. It embeds the ethos of a healthy lifestyle and what it means to have fun. Significantly, it breaks down barriers and helps bring communities together PARTICIPATION PROGRAMS 8 and unites a nation. MILO in2CRICKET SKILLS 10 Australian Cricket is proud of what our game can offer to everyone. With this MILO in2CRICKET 12 pride comes an understanding of our obligation to ensure our game touches the MILO T20 BLAST 14 lives of all Australians. We are committed to delivering on this. Our commitment stretches to all sections of our society including Australians with a disability. With MILO T20 BLAST SECONDARY SCHOOLS PROGRAM 16 one in five Australians having a disability, Australian Cricket recognises this is an CLUB CRICKET 18 area where we can make a difference. INDOOR CRICKET 20 In order to drive this engagement, Cricket Australia with States and Territories COMMUNITY CARNIVALS 22 have developed this National All Abilities Cricket Strategy. It is a bold strategy with a strong focus on grassroots access and opportunities to be part of the game STATE AND TERRITORY CARNIVALS 24 that is for everyone. HIGH PERFORMANCE PROGRAMS 26 Our aim in developing this strategy and its programs is for cricket to be a force for LORD’S TAVERNERS SHIELD 28 positive social change in the community. As a result, cricket will be richer for STATE AND TERRITORY ALL ABILITIES SQUADS 30 being a sport of choice for Australians with a disability and will leave a legacy as a sport that helps unify and connect all Australians. NATIONAL ALL ABILITIES CHAMPIONSHIPS 32 NATIONAL SQUADS 34 This is an important milestone which will see Australian Cricket significantly increase its engagement of disability communities, in particular young people, SCHOLARSHIPS 36 and ensure that we are Australia’s favourite sport – a sport for all. RESOURCES 38 I am proud to endorse and share with you the National All Abilities Cricket Strategy A SPORT FOR ALL RESOURCE 40 for Game and Market Development on behalf of the Australian Cricket family. ICC CRICKET WORLD CUP 2015 42 KFC T20 BIG BASH LEAGUE (BBL) 44 James Sutherland NATIONAL DIVERSITY CONFERENCE 46 Cricket Australia CEO NATIONAL EQUIPMENT DRIVE 48 COMMUNITY ACTIVATIONS 50 SCHOOL AMBASSADORS 52 CLUB AMBASSADORS 54 Cricket Australia would like to pay our respects to the Indigenous people of Australia, past and present, who have COMMUNITY AMBASSADORS 56 contributed to this land we all call home – Australia. We also ALL ABILITIES FIELD-FORCE DEVELOPMENT 58 acknowledge the wonderful contribution our Indigenous CONTACT US BACK COVER coaches, officials, players, umpires and volunteers have made to the game of cricket.

1 INTRODUCTION

As part of Cricket’s vision to be Australia’s favourite sport - a sport for all, the National All Abilities Strategy for Game and Market Development has been developed to grow disability participation at all levels of cricket.

Further, the strategy focuses on the creation of role representation at State and National level, the combined models across players, coaches, umpires, administrators National All Abilities Championships will be introduced. and officials. This will prepare and further develop high performance cricketers for international representation. To achieve this, a comprehensive offering of programs at both a participation and high performance level feature in Supporting programs both in the participation and high this strategy. The development of these programs has performance pathways are a series of organisation wide been driven by the principles of inclusion and is supported inititiatives such as the A Sport For All resource - diversity by a series of organisation wide initiatives. and inclusion awareness training training for cricket’s workforce including club volunteers. The participation pathway outlined in this strategy seeks to inspire the next generation of cricketers with a The implementation of the All Abilities Field-Force disability through MILO entry level programs in schools Development Program, Community Amassadors and the and in the community. A fun and inclusive introductory National Equipment Drive programs are aimed at driving experience will lead to sustainable participation in clubs, organisational and cultural change. These resources are indoor cricket centres and community carnivals. Programs driven by the principles of inclusion and will lead to will be tailored to the needs of participants in both increased access, choice and opportunities for the All mainstream and specialised settings. Abilities community.

The high performance pathway within this strategy will ensure the continued engagement and progression of Andrew Ingleton cricketers with a disability. To accelerate talent, a Executive General Manager Game and Market Development scholarship program features, as well as State and National squads that provide training opportunities. Sam Almaliki Further, to facilitate access and opportunity for Senior Manager Community Engagement

2 3 PARTICIPATION PATHWAY

STRATEGY LOGIC

AGE u5-18 years u19-39 years CUSTOMERS (High Performance) uParents and carers MARKETING & uCricket Field Force COMMUNICATIONS uDelivery Partners uCustomised Branding (Blind Cricket, and Collateral Deaf Cricket, Ausrapid, Special Olympics and The Lord's Taverners)

AMBASSADORS PROGRAM GEOGRAPHY u uSchool Alignment to u delivery partner Club sites and hubs uCommunity

EDUCATION GROWTH & TRAINING MARKETS uDiversity and inclusion uFemale training for Cricket's entire uPhysical Disability workforce through the Cricket A Sport For All PATHWAY (High Performance) resource uParticipation in MILO FAN entry level programs and DEVELOPMENT community carnivals uLink to KFC T20 BBL u Transition to clubs and future female BBL and link to High Performance

4 5 ALL ABILITIES CRICKET STRATEGY FOR GAME & MARKET DEVELOPMENT 2014/15-2017/18 KEY OBJECTIVES  To grow participation through schools, entry level programs, clubs and modified programs for people with a disability by increasing access to the game.  To create cricket heroes across players, coaches, umpires, administrators and officials within the All Abilities community.  Maintain and enhance existing programs for deaf, blind and intellectually disabled people.

VISION PURPOSE OUTCOME To be Australia’s favourite sport Cricket’s purpose is to unite By 2017/18 17,578 participants with a disability - a sport for all Australians. and inspire Australia. involved in Australia’s Favourite Sport

GEOGRAPHIC TARGETS *PARTICIPANTS PATHWAY PROGRAM CHANNEL RESPONSIBILITY FOCUS 2014/15 2015/16 2016/17 2017/18 MILO in2CRICKET SKILLS Special Needs Schools Top 25 Delivery Sites & Hubs 1,100 1,250 1,625 2,000 State and Territory (Game & Market Development RCMs) MILO in2CRICKET Clubs/Associations/Private Providers Top 25 Delivery Sites & Hubs 240 951 1,027 1,109 State and Territory (Game & Market Development RCMs) MILO T20 Blast Clubs/Associations/ Private Providers Top 25 Delivery Sites & Hubs 200 1,912 2,065 2,230 State and Territory (Game & Market Development RCMs) MILO T20 Blast Secondary Schools Program Special Needs Schools Top 25 Delivery Sites & Hubs 1,000 1,250 1,625 2,000 State and Territory (Game & Market Development RCMs) PARTICIPATION Club Cricket Clubs/Associations National 6,549 7,170 7,466 7,793 State and Territory (Game & Market Development RCMs) Indoor Cricket Indoor Cricket Centre/Private Provider Top 25 Delivery Sites & Hubs 236 360 480 600 State and Territory (Game & Market Development RCMs) Community Carnivals Community Top 25 Delivery Sites & Hubs 305 473 545 617 State and Territory (Game & Market Development RCMs) State Territory Carnivals Community State and Territory 200 392 488 584 State and Territory (Game & Market Development RCMs) Lord's Taverners Shield High Performance National 72 72 120 144 CA (Game & Market Development and High Performance) State and Territory All Abilities Squads High Performance National 150 180 210 225 CA (Game & Market Development and High Performance) HIGH National All Abilities Championships High Performance National 135 180 210 225 CA (Game & Market Development and High Performance) PERFORMANCE National All Abilities Squads High Performance State and Territory 45 45 45 45 State & Territory (Game & Market Development & High Performance) All Abilities Scholarships High Performance National 3 3 6 6 CA (Game & Market Development and High Performance)

TOTAL PARTICIPANTS 10,235 14,238 15,912 17,578

All Abilities ICC Cricket National National A Sport For All KFC T20 Community School Club Community Field-Force World Cup Diversity Equipment RESOURCES Resource Big Bash League Activations Ambassadors Ambassadors Ambassadors Development 2015 Conference Drive Program

All Abilities Tailored TOOLS Regional Delivery Plans MyCricket All Abilities Data All Abilities Cricket Audit theCROWD Program Collateral, Research PlayCricket Branding & Marketing

6 7 PARTICIPATION PROGRAMS

8 9 PARTICIPATION PATHWAY

MILO in2CRICKET SKILLS PROGRAM PROFILE

WHAT A MILO in2CRICKET Skills program runs over four weeks in schools with a set curriculum e.g. Week 1: Fielding, Week 2: Bowling, Week 3: Batting and Week 4: Modified Games. This will lead into a Dream Cricket Gala Day. WHY MILO in2CRICKET Skills provides students with an introduction to cricket. WHERE To be delivered in all schools including those catering for special needs students. WHEN Based on State and Territory cricket calendars. This will lead to MILO in2CRICKET or MILO T20 Blast. WHO All Abilities Cricket Field-Force (School Ambassadors, Community Ambassadors, Dream Cricket Staff, Rotarians and Casual Staff including Cricket Australia Sport Development Program students (CA SDP)). HOW  Recruit and train a National All Abilities Cricket Field-Force.  Customise operational, promotional and administrative material.  School bookings are coordinated by the appropriate person in the region.  Recruit school ambassadors as key drivers for this program.  Provide each casual staff coordinator with a kit bag with specifically tailored equipment.

RESOURCES  Tailored operational manual, promotional and administrative material. 2014/15 1100 PARTICIPANTS  Kit bags with tailored and customised equipment.  Trained All Abilities Cricket Field-Force. 2014/15 target based on a phased 2015/16 1250 PARTICIPANTS* pilot program.

* Based on one program in each of the 2016/17 1625 PARTICIPANTS** identified 25 delivery sites and hubs consisting of 50 participants. 2017/18 2000 PARTICIPANTS** ** Incremental targets are based on growth of 15 participants per program in remaining years. 0 250 500 750 1000 1250 1500 1750 2000 2250 10 11 PARTICIPATION PATHWAY

MILO in2CRICKET PROGRAM PROFILE

WHAT RESOURCES MILO in2CRICKET introduces girls and boys to Australia’s favourite sport. It’s great  Tailored operational fun, safe and teaches basic skills to help kids learn to play just like their Australian manual, promotional and cricket heroes. The program runs over 8 weeks, develops fundamental movement administrative material. skills, uses modified equipment and is delivered by accredited coordinators in 60-90 minute weekly sessions.  Kit bags with tailored and customised equipment. WHY  Trained All Abilities National Cricket Field-Force. MILO in2CRICKET provides participants with an opportunity to sample cricket and further develop their skills. WHERE To be delivered at cricket clubs, associations and community run centres (integrated into mainstream programs) with several additional specialist centres run, based on regional profiling demographic data. WHEN Based on State and Territory cricket calendars. This will lead into MILO T20 Blast. WHO All Abilities Cricket Field-Force (School Ambassadors, Community Ambassadors and casual staff/private providers including Cricket Australia Sport Development Program (CA SDP) students). HOW  Recruit and train a National All Abilities Cricket Field-Force.  Customise operational, promotional and administrative material.  Recruitment done via MILO in2CRICKET Skills Programs, Dream Cricket Gala Days, Activations and localised private provider marketing.  Recruit school and community ambassadors and private providers as key drivers for this program.  Provide each specialist centre with a kit bag with specifically tailored equipment.  Centre Coordinator to oversee administration and logistics 2014/15 240 PARTICIPANTS of centre. 2015/16 951 PARTICIPANTS**

2016/17 1027 PARTICIPANTS**

2014/15 target based on a phased pilot program. 2017/18 1109 PARTICIPANTS**

** incremental growth based on 8% growth each year from 2015/16 to 2017/18. 0 200 400 600 800 1000 1200 12 13 PARTICIPATION PATHWAY

MILO T20 BLAST PROGRAM PROFILE

WHAT RESOURCES MILO T20 Blast gives girls and boys the opportunity to play fun games of cricket in an  Tailored operational active and social setting. The structure of the MILO T20 Blast program ensures manual, promotional and everybody gets to bat, bowl and field. Kids play modified games of twenty20 cricket administrative material. using customised equipment including a soft ball. Delivered by accredited coaches with games lasting up to 90 minutes, kids make new friends; it’s fast, fun and always  Kit bag with customised active. There is a festival like atmosphere which includes music and dancing. equipment.  Trained All Abilities WHY National Cricket Field- MILO T20 Blast provides participants an opportunity to sample cricket and further Force. develop their skills. WHERE To be delivered at cricket clubs, associations and community run centres (integrated with mainstream kids) with several additional specialist centres run, based on regional profiling demographic data. WHEN Based on State and Territory cricket calendars. This will lead into Club Cricket, Indoor Cricket or a Community Carnival. WHO All Abilities Cricket Field-Force (School Ambassadors, Community Ambassadors and Casual Staff/Private Providers including Cricket Australia Sport Development Program (CA SDP) students). HOW  Recruit and train a National All Abilities Cricket Field-Force.  Customise operational, promotional, administrative material and packs.  Recruit via MILO in2CRICKET Skills, MILO in2CRICKET, Dream Cricket Gala days and localised private provider marketing.  Recruit School and Community Ambassadors and establish private providers as key drivers for this program. 2014/15 200 PARTICIPANTS  Provide each specialist centre with a kit bag with specifically tailored equipment. 2015/16 1912 PARTICIPANTS**  Centre Coordinator to oversee administration and logistics of centre. 2016/17 2065 PARTICIPANTS**

2014/15 target based on a phased pilot program. 2017/18 2230 PARTICIPANTS**

** Incremental growth based on 8% growth each year from 2015/16 to 2017/18. 0 500 1000 1500 2000 2500 14 15 PARTICIPATION PATHWAY MILO T20 BLAST SECONDARY SCHOOLS PROGRAM PROGRAM PROFILE

WHAT The MILO T20 Blast Secondary Schools Program is a four week program run in Secondary Schools with a set curriculum which concludes with a inter or intra school carnival. WHY The MILO T20 Blast Secondary Schools Program provides students an opportunity to sample cricket and further develop their skills. WHERE To be delivered in special needs schools within delivery sites and hubs. WHEN Based on State and Territory cricket calendars. This will lead into Club Cricket, Indoor Cricket and Community Carnivals. WHO National All Abilities Cricket Field-Force (School Ambassadors, Community Ambassadors and casual staff including Cricket Australia Sport Development Program (CA SDP) students). HOW  Recruit and train a National All Abilities Cricket Field-Force.  Establish partnership with key Special Schools.  Customise operational, promotional and administrative material.  School bookings are coordinated by relevant person in region.  Recruit school ambassadors as key drivers for this program.  Provide each coordinator with a kit bag. RESOURCES  Tailored operational manual, promotional and administrative material. 2014/15 1000 PARTICIPANTS  Kit bags.  Trained National All Abilities Cricket Field-Force. 2014/15 target based on a phased pilot program. 2015/16 1250 PARTICIPANTS* * Based on one program in each of the identified 25 delivery sites and hubs consisting of 50 2016/17 1625 PARTICIPANTS** participants in 2015/16.

** Incremental targets are based on the national 2017/18 2000 PARTICIPANTS** rollout of the program and growth of 15 participants per program in 2016/17 and 2017/18. 0 500 1000 1500 2000 16 17 PARTICIPATION PATHWAY

CLUB CRICKET PROGRAM PROFILE

WHAT Club cricket is what many often refer to as traditional community cricket and played within an incorporated Association. Club cricket provides opportunities for participants to further develop their cricket skills in a structured, safe and enjoyable learning environment. WHY Club cricket is the cornerstone of the Australian Cricket Talent Pathway. WHERE Community cricket clubs within each local cricket association. WHEN During the traditional cricket season in each State and Territory. WHO Community cricket club administrators, coaches, volunteers and players. HOW  Provide A Sport For All resource to help make clubs more welcoming and inclusive.  Customised promotional material as part of the PlayCricket campaign.  Introduce the Five Star Club Mark program.  Enhance cricket club facilities through the National Community Facilities Funding Scheme.  Improve the quality of player experience through coach education and ‘Club Assist’ initiatives.  Recruit Club, School and Community Ambassadors as key drivers for the A Sport For All resource.

RESOURCES  ‘Club Assist’ resource/s.  Tailored promotional and administrative material. 2014/15 6549 PARTICIPANTS  A Sport For All Club e-resource.

2015/16 7170 PARTICIPANTS*

2016/17 7466 PARTICIPANTS*

2017/18 7793 PARTICIPANTS*

* Based on 25% of National Club Cricket target. 0 2000 4000 6000 8000 18 19 PARTICIPATION PATHWAY

INDOOR CRICKET PROGRAM PROFILE

WHAT RESOURCES A six week Indoor Cricket competition for 12 to 18 year olds organised by  Tailored operational manual, Cricket Australia accredited Indoor Centres. promotional and administrative material. WHY  Kit bag with To provide further opportunities for cricketers with a disability to participate in customised equipment. cricket and continue to develop their skills.  Trained All Abilities National WHERE Cricket Field-Force. To be delivered in communities within delivery sites and hubs where there is an accredited Cricket Australia indoor centre. WHEN Based on State and Territory cricket calendars. WHO Delivered by Indoor Cricket Centre Managers with support from the Indoor State and Territory bodies, private providers and Cricket Australia Sport Development Program (CA SDP) students or equivalent. HOW  Recruit and train a National All Abilities Cricket Field-Force.  Customise operational, promotional, administrative material.  Recruit via MILO in2CRICKET Skills, MILO in2CRICKET, MILO T20 Blast, MILO T20 Blast Secondary School Program, Club Cricket and localised private provider marketing.  Recruit School and Community Ambassadors and establish Cricket Australia Indoor Centres as key drivers for this program.  Provide each Indoor Centre with a kit bag with specifically tailored equipment.  Centre Coordinator to oversee administration and logistics of centre.

* 2014/15 target based on phased 2014/15 236 PARTICIPANTS* pilot program. 360 PARTICIPANTS ** Five leagues in Vic, NSW, Qld, WA & SA 2015/16 REPRESENTING 60 TEAMS** consisting of six teams per league with 12 players per team. 2016/17 480 PARTICIPANTS REPRESENTING 80 TEAMS*** *** Incremental targets are based on an additional two teams per league in each 2017/18 600 PARTICIPANTS REPRESENTING 100 TEAMS*** corresponding year. 20 21 0 100 200 300 400 500 600 PARTICIPATION PATHWAY

COMMUNITY CARNIVALS PROGRAM PROFILE

WHAT Community inspired cricket carnivals for cricketers of All Abilities. WHY To provide cricketers of All Abilities an opportunity to participate in a structured cricket carnival. WHERE Regional Centres and communities. WHEN Varies based on local planning. WHO Local Community organisers supported by State and Territory Cricket Associations and the National All Abilities Cricket Field-Force. HOW  Recruit and train a National All Abilities Cricket Field-Force.  Customise operational, promotional and administrative material.  Recruit via MILO T20 Blast Secondary Schools programs, Indoor Cricket , Activations and localised marketing in priority regions.  Recruit School and Community Ambassadors as key partners to help deliver the carnivals.  Provide each deliverer with a customised kit bag with specifically tailored equipment.

RESOURCES  Tailored operational manual, promotional and administrative material.  Kit bag with customised equipment. 2014/15 305 PARTICIPANTS*  Trained National All Abilities Cricket Field-Force.

2015/16 473 PARTICIPANTS**

2016/17 545 PARTICIPANTS**

* 2014/15 target based on phased pilot program. 2017/18 617 PARTICIPANTS**

** Incremental targets are based on National rollout of program. 0 100 200 300 400 500 600 700 22 23 PARTICIPATION PATHWAY STATE AND TERRITORY CARNIVALS PROGRAM PROFILE

WHAT A structured day of competition where teams of players of all abilities play round robin games culminating in finals matches in two divisions, MILO T20 Blast (participation) and super league (high performance). The format of the day is very similar to MILO T20 Blast Schools Cups. WHY To provide opportunities for cricketers with a disability to participate in a structured cricket carnival and to provide an opportunity for State and Territories to conduct talent ID for their State and Territory All Abilities Squads. WHERE State and Territory Carnivals are to be delivered in the one metropolitan location in each state and territory. WHEN Based on State and Territory cricket calendars. This will lead into selection for State and Territory All Abilities Squads. WHO State and Territory Community Engagement Specialist and the National All Abilities Cricket Field-Force. HOW  Recruit and train a National All Abilities Cricket Field-Force.  Tailor/ customise operational, promotional and administrative material.  Recruitment done via MILO T20 Blast Secondary Schools programs, Indoor Cricket, Activations and localised marketing in priority regions.  Recruit School and Community Ambassadors as key partners to help States and Territories deliver the carnival.  Provide each deliverer with a customised kit bag with specifically tailored equipment.  Regional Cricket Manager to oversee logistics and administration of the centre. RESOURCES  Tailored and customised operational manual, promotional and administrative material. 2014/15 200 PARTICIPANTS*  Kit bags with tailored and customised equipment.  Trained National All Abilities Cricket Workforce. 2015/16 392 PARTICIPANTS**

2016/17 488 PARTICIPANTS** * 2014/15 target based on phased pilot program. 2017/18 584 PARTICIPANTS** ** Incremental targets are based on an additional State and Territory Carnival each year. 0 100 200 300 400 500 600 700 24 25 HIGH PERFORMANCE PROGRAMS

26 27 HIGH PERFORMANCE PATHWAY LORD’S TAVERNERS SHIELD PROGRAM PROFILE

WHAT National Indoor Cricket Championships for State and Territory All Abilities indoor cricket squads. The Lord’s Taverners Shield is a division within the National Indoor Cricket Championships (e.g. Mainstream competition). WHY To provide a competition and training-based opportunity that accelerates and showcases All Abilities Cricket talent. WHERE Indoor Cricket National Championships are hosted on a rotational basis by each State. WHEN Annually in July each year. WHO Team Management Staff (Coach, Assistant Coach, Team Manager, Physiotherapist/s and other support staff as required). As well as industry sector leaders appointed selection panel. HOW  Through the appointment of a selection panel.  Selection of players is based on performance and development growth potential at all levels (club, State/Territory and national squads).  Cricket Australia provide Director of Coaching for the week assisted by two other coaching support staff.

RESOURCES  Appointed Team Management and selection panel.  Develop and execute training based program/curriculum.

2014/15 72 PARTICIPANTS*

2015/16 72 PARTICIPANTS*

2016/17 120 PARTICIPANTS** * Existing six Male teams consisting of 12 players in each team. 2017/18 144 PARTICIPANTS** ** Incremental targets are based on four Female teams in 2016/17 and six female teams in 2017/18. 0 40 60 80 100 120 140 160 28 29 HIGH PERFORMANCE PATHWAY STATE AND TERRITORY ALL ABILITIES SQUADS PROGRAM PROFILE

WHAT State and Territory Squads for players who are blind, deaf or have an intellectual disability. WHY To provide a training based opportunity that accelerates All Abilities cricket talent. WHERE To be based at State and Territory Cricket Centres. WHEN November/December leading into the National All Abilities Championships. WHO State and Territory Community Engagement Specialist and High Performance staff. HOW  Develop and execute training based program. RESOURCES  Training curriculum.

2014/15 150 PARTICIPANTS* * 10 Squads consisting of five blind, three deaf and two intellectual disability. 2015/16 180 PARTICIPANTS**

** 12 squads consisting of five blind, four deaf & three intellectual disability. 2016/17 210 PARTICIPANTS***

*** 14 squads consisting of five blind, five deaf & four intellectual disability. 2017/18 225 PARTICIPANTS****

**** 15 squads consisting of six blind, five deaf & four intellectual disability. 0 50 100 150 200 250 30 31 HIGH PERFORMANCE PATHWAY NATIONAL ALL ABILITIES CHAMPIONSHIPS PROGRAM PROFILE

WHAT A National All Abilities Championships featuring Blind, Deaf and Intellectual Disability divisions. WHY To showcase and accelerate All Abilities Cricket talent. WHERE To be determined by Cricket Australia and the industry sector leaders in consultation with affiliates. WHEN March 2015 onwards. WHO Tournament Directors (three) nominated by each industry sector leader supported by Cricket Australia’s Staff. HOW  Develop and execute a competition operational plan which will include a financial model (budget/resource sharing).  Develop and execute a marketing/communications plan. RESOURCES  Competition operational plan.

2014/15 135 PARTICIPANTS* * Nine teams consisting of five blind, three deaf and Australian Tri Nations team. 2015/16 180 PARTICIPANTS** ** 12 teams consisting of five blind, four deaf & three intellectual disability teams (own separate division). 2016/17 210 PARTICIPANTS***

*** 14 teams consisting of five blind, five deaf & four intellectual disability teams. 2017/18 225 PARTICIPANTS****

**** 15 teams consisting of six blind, five deaf & four intellectual disability teams. 0 50 100 150 200 250 32 33 HIGH PERFORMANCE PATHWAY

NATIONAL SQUADS PROGRAM PROFILE

WHAT National Blind, Deaf and Intellectual Disability squads. WHY To provide a competition and training based opportunity that accelerates and showcases All Abilities Cricket talent. WHERE To be determined as opportunities arise (Ashes, World Cups and Tri-Nations) with also a week fixed training program for all at the BUPA National Cricket Centre. WHEN Competition to be based on the representative opportunity. The one week training at a State based Cricket Centre will be held in August leading into the season. WHO Team Management Staff (Coach, Assistant Coach, Team Manager, Physiotherapist/s and other support staff as required). As well as industry sector leaders appointed selection Panel. HOW  Through the appointment of a selection panel. Selection of players is based on performance and development growth potential at all levels (club, State/Territory and national squads).  Cricket Australia provided Director of Coaching for the week assisted by 2 other coaching support staff.

RESOURCES  Appointed Team Management and selection panel.  Develop and execute training based program/curriculum. 2014/15 45 PARTICIPANTS*

2015/16 45 PARTICIPANTS*

2016/17 45 PARTICIPANTS* * Three representative squads (Blind, Deaf and intellectual disability) particip ating in a 2017/18 45 PARTICIPANTS* National/ International Competition consisting of 15 squad members each (17 squad members for blind squad). 0 10 20 30 40 50 34 35 HIGH PERFORMANCE PATHWAY

SCHOLARSHIPS PROGRAM PROFILE

WHAT WHO All Abilities Cricket Scholarships (training based) offered Cricket Australia and industry sector selection panels will to emerging talent. determine scholarship recipients. WHY HOW To provide training based opportunity that accelerates Develop and execute training based program. emerging All Abilities Cricket talent. RESOURCES WHERE Training curriculum. BUPA National Cricket Centre or State Cricket Centres. WHEN From 2014/15.

2014/15 3 PARTICIPANTS

2015/16 3 PARTICIPANTS

2016/17 6 PARTICIPANTS*

2017/18 6 PARTICIPANTS*

* Growth increments are based on increased investment and program growth. 0 2 4 6 8 10 36 37 RESOURCES

38 39 RESOURCES

A SPORT FOR ALL RESOURCE

OBJECTIVE OUTCOMES For Australian Cricket to be a more welcoming and  3,750 Club Ambassadors by 2017/18 entrenching inclusive sport for all Australians. diversity and inclusion in more than 90% of Australian cricket clubs. HOW  Delivery of A Sport For All diversity and inclusion  Develop A Sport For All resource. This resource will workshops to the Australian Cricket workforce include a diversity and inclusion textual guide to (paid and non-paid) cover cricket’s 75 regions. inclusive engagement as well as case studies and  Female, Multicultural, Indigenous and Disability situational scenarios. The resource will cover all areas communities better reflected in Australian Cricket as of cricket including indoor centres, clubs and schools. fans, players volunteers, coaches and umpires. It will provide guidance for engagement of diverse An informed education and training framework in communities and the spirit of cricket.  place across Australian Cricket to achieve sustained  Delivery of A Sport For All diversity and inclusion participation in women’s cricket at the elite level. training seminars to the Australian Cricket workforce By 2016 all elite Australian cricketers, male and female (paid and non-paid) cover cricket’s 75 regions.  will have taken part in diversity training.  Recruitment and training of Club Ambassadors as educators within in their clubs (phased process over four years to reach 3,750 across Australia by 2018. TIMELINES  Delivery of A Sport For All resource presentations by 2014/15 Program rollout. Club Ambassadors to volunteers at their club. 2015/16 First round of program delivery complete.  Integration of A Sport For All resource content into all of RESOURCES Cricket Australia’s educational and in-services training, including MILO in2CRICKET and MILO T20 Blast  A Sport For All resource. coordinator training (230 per annum Australia wide).  Club Ambassadors.  Work with Deakin University and the Australian Cricketers Association on a high level research project about the professionalism of the women’s game.  Through research gain a greater understanding of how professional identity is interpreted and practiced across the different layers of engagement across the industry.

40 41 RESOURCES

ICC CRICKET WORLD CUP 2015

OBJECTIVE OUTCOMES To inspire passion and participation in a celebration of  Help to position cricket as Australia’s favorite sport – a cricket that will bring lasting benefits to the game locally sport for all Australians by reaching and engaging fans. and internationally.  Strengthen opportunities for children, families and multicultural communities to participate in cricket HOW programs and social cricket events.  Recruit 2,000 skilled volunteers across Australia to  Support the development of new skills, networks and support the delivery of the ICC Cricket World experiences for cricket staff and volunteers. Cup 2015.  Leverage funding (cash and in-kind) from government  Attract high quality Indigenous and multicultural Net and others to grow and diversify community Bowlers for the Tournament. cricket participation.  Promote a celebration of world cricket to more than  Establish/strengthen partnerships between 250,000 people through involvement with large-scale government, multicultural communities, media and community festivals, events and carnivals. corporate, amongst others.  Help to create a cricket culture in up to 4,000 Australian schools through the development of a new TIMELINES cricket curriculum. January 2014 to March 2015.  Assist up to 1,000 Australian primary schools to develop a deeper appreciation and understanding of RESOURCES the countries and cultures that make up the ICC Cricket World Cup 2015.  ICC Cricket World Cup 2015 Community Engagement Plan.  Establish and develop partnerships with multicultural media agencies to increase the public profile of cricket throughout multicultural communities.  Create brokerage opportunities to develop and/or strengthen networks with multicultural communities.

KFC T20 BIG BASH LEAGUE (BBL)

OBJECTIVE We want cricket to be a sport that all Australians enjoy regardless of their age, background, gender or ability. The KFC T20 Big Bash League (BBL) plays a part in this strategy and was created to appeal to kids, families and women as well as cricket lovers – the objective of the BBL is to drive new fans and participants to the game of cricket.

From a fan perspective the BBL is easily accessible with simple rules, short games and a social festival like atmosphere. From a player perspective the BBL inspires those with disabilities to get involved in the game from participating in the MILO entry level programs through to club cricket and community carnivals. National squads and the national all abilities championships provide a complete pathway for players with the BBL a key inspiration to picking up the bat and bowling the first ball. HOW  BBL Community Engagement Strategy/Matrix.  BBL Community Engagement Leaders.  Strategic Growth Market Funding.  BBL and Game & Market Development Integration.  Community Rookie Contracts.  Fan Development Plan.  Schedule fan friendly BBL season.  Create an accessible, easy to consume and entertaining sport for all Australians. OUTCOMES  Increase new and diverse fans to cricket through the Big Bash League.  Build attendances and television viewership.  Drive city-based rivalries.  Create the next generation of T20 heroes.  Build fan passion TIMELINES Ongoing. RESOURCES  BBL Community Engagement Strategy/Matrix.  Fan Engagement Plan.

44 45 RESOURCES NATIONAL DIVERSITY CONFERENCE

OBJECTIVE A leading National Diversity Conference that showcases best practice in diversity and inclusion across Australian Cricket in conjunction with commercial and community partners. HOW  To organise an annual conference for key internal and external stakeholders. OUTCOMES  Increased level of awareness and education of diversity and inclusion in Australian Cricket.  The ongoing evolution of diversity and inclusion strategies and programs in Australian Cricket to reflect industry best practice.  Australian Cricket is a leader on diversity and inclusion in sport. TIMELINES Roll out 2015/16 then ongoing. RESOURCES  Conference operational plan.

46 47 RESOURCES

NATIONAL EQUIPMENT DRIVE

OBJECTIVE Ensure that cricket equipment is accessible to every child who wants to play cricket.

HOW  Collect cricket gear at major Australian cricket fixtures.  Storage and distribution through external partners.  Promote the program and establish an enquiry process. OUTCOMES  Equipment is accessible to any child who wants to play the game in particular those amongst the focus communities.  Sustainable program maximising the availability of equipment.  Reduce financial barriers in taking part in the game of cricket. TIMELINES Roll out 2015/16 then ongoing. RESOURCES  Communication plan.  Operations plan for the collection, transportation and distribution of equipment.

48 49 RESOURCES

COMMUNITY ACITIVATIONS

OBJECTIVE Showcase cricket and build a database of potential participants and fans in focus communities. Recognise and celebrate key dates amongst the focus communities e.g. Harmony Day, International Women’s Day, NAIDOC Week, International Day of People with Disability and Australia Day. HOW  Coordinate attendance at key community carnivals, festivals and conferences in conjunction with States and Territories and local communities.  Incorporate a come and try activity into all activations. OUTCOMES  Generate goodwill in the community and develop relationships with key stakeholders.  Establish a database with prospective participants and fans.  Raise awareness of the Australian Cricket brand amongst focus communities. TIMELINES Roll out 2014/15 then ongoing. RESOURCES  Data collection form.  Calendar of events.

50 51 RESOURCES

SCHOOL AMBASSADORS

OBJECTIVE To recruit 10,000 active School Ambassadors to drive cricket in the schoolyard and assist in converting students to become registered players and fans by 2016. HOW  School Ambassador Incentive Scheme.  School Sport Australia (SSA) partnership/endorsement.  Implement Gold, Silver, Bronze Incentive Scheme.  Implement a Participation Points Scheme. OUTCOMES  10,000 active School Ambassadors by 2016.  Significant increase in the conversion rate of students to registered players and fans.  Each Australian school to have a self-sustained cricket culture. TIMELINES 2014/15 Program rollout. RESOURCES  School Ambassadors website including e-resources.  Customised collateral, branding and marketing eg. newsletter templates, banners, posters, hype reels, etc.  Lesson plans.

52 53 RESOURCES

CLUB AMBASSADORS

OBJECTIVE TIMELINES To further engage community cricket clubs by providing 2014/15 Program rollout. resources, education and communication through Club 2015/16 First round of program delivery complete. Ambassadors. RESOURCES HOW  Kits for Club Ambassadors which includes  Undertake a recruitment process of club volunteers position description. as ambassadors within their club (a phased process  Presentation and training – How to Guide. over four years to reach 3,750 across Australia).  Marketing and merchandise material.  Provide education and training to all registered Club Ambassadors as part of induction to the program.  Establish an incentive based ambassador program that rewards and encourages take-up of Cricket Australia and State and Territory initiatives.  Promotion of Cricket Australia resources, education programs and support services through a Club Ambassador dedicated page on the Club Assist website. OUTCOMES  3,750 Club Ambassadors by 2017/18.  Every community club with an ambassador has signed up to the five-star club mark program.  All Club Ambassadors will be trained to deliver the A Sport For All resource to volunteers in their club.  Have a direct a point of contact with community clubs that enhances the flow of information and communication from the governing bodies to grassroots cricket.

54 55 RESOURCES

COMMUNITY AMBASSADORS

OBJECTIVE TIMELINES The aim of the Cricket Australia Community Ambassador Program is to 2014/15 Program rollout. ensure that cricket has a meaningful presence within Australian communities. The Community Ambassador will be an integral part of RESOURCES promoting cricket within the four focus communities.  Customised collateral, branding and marketing, e.g newsletter templates, HOW posters and flyers.  Engage with focus communities, identifying their key people  Community Ambassador and collating their contact details into Cricket Australia training program. community database.  Community Ambassador  Organise and deliver cricket related activities and events. incentive scheme.  Represent Cricket Australia at community festivals.  Transition teams into Cricket Australia structured club cricket and increasing number of participants (players, coaches, referees and volunteers).  Distribute relevant National and State communication, increasing awareness of cricket and community based initiatives.  Assist cricket in promoting relevant events in community media, as well as participating in local community programs.  Demonstrate the attributes of a positive role model.  Promote Cricket Australia resources, education programs and support services.  Collaborate with Regional Cricket Managers to engage with the four focus communities and integrating them into broader Australian communities.  Implement a Gold, Silver, Bronze Incentive Scheme. OUTCOMES  500 Community Ambassadors by 2017/18.  Network of well informed Ambassadors to promote Australian cricket amongst the four focused communities.  Well developed network of Ambassadors capable of delivering cricket related activities and events.

56 57 RESOURCES ALL ABILITIES FIELD-FORCE DEVELOPMENT PROGRAM PROFILE

OBJECTIVE OUTCOMES To recruit and retain coaches, umpires, administrators  25 Field-Force trained Development Officers. and program delivery specialists focused on All Abilities programs.  25 Level 0 accredited coaches.  15 Level 1 accredited coaches. HOW  Five accredited umpires.  Five Development Officers to undergo  Recruit 25 Development Officers (casual) through professional development opportunities regional cricket managers to deliver programs in at State and Territory offices. the top 25 priority regions.  By 2017/18 three development officers employed  Provide Field-Force training to Development Officers. in full time positions in the Game and Market  Ensure all Development Officers have completed a Development Field-Force. Level 0 course and Level 1 within 12 months.  Identify potential umpires and provide TIMELINES development opportunities. 2014/15 Program rollout.

RESOURCES  Online coaching course.  Online umpiring course.

58 59 60 MORE INFORMATION

WWW.PLAYCRICKET.COM.AU/A-SPORT-FOR-ALL DEVELOPMENT MARKET AND GAME FOR STRATEGY ALL ABILITIES CRICKET

CONTACT US SAM ALMALIKI AARON DRAGWIDGE 2014/15-2017/18 SENIOR MANAGER ALL ABILITIES COMMUNITY ENGAGEMENT CRICKET OFFICER Phone: +61 3 9653 9928 Phone: +61 3 9653 9990 Fax: +61 3 9653 8889 Fax: +61 3 9653 8889 Email: [email protected] Email: [email protected]