ALL ABILITIES ABILITIES ALL CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT NATIONAL ALL ABILITIES CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT 2014/15-2017/18 2014/15-2017/18 www.playcricket.com.au/a-sport-for-all CONTENTS FOREWORD BY JAMES SUTHERLAND, CRICKET AUSTRALIA CEO 1 A GAME FOR EVERYONE INTRODUCTION 2 Cricket is not only a great game. It is also a force for social change. Cricket helps STRATEGY LOGIC 4 build character and produce fine people. It creates friends and sustains lifelong ALL ABILITIES CRICKET STRATEGY FOR GAME AND MARKET DEVELOPMENT 6 friendships. It embeds the ethos of a healthy lifestyle and what it means to have fun. Significantly, it breaks down barriers and helps bring communities together PARTICIPATION PROGRAMS 8 and unites a nation. MILO in2CRICKET SKILLS 10 Australian Cricket is proud of what our game can offer to everyone. With this MILO in2CRICKET 12 pride comes an understanding of our obligation to ensure our game touches the MILO T20 BLAST 14 lives of all Australians. We are committed to delivering on this. Our commitment stretches to all sections of our society including Australians with a disability. With MILO T20 BLAST SECONDARY SCHOOLS PROGRAM 16 one in five Australians having a disability, Australian Cricket recognises this is an CLUB CRICKET 18 area where we can make a difference. INDOOR CRICKET 20 In order to drive this engagement, Cricket Australia with States and Territories COMMUNITY CARNIVALS 22 have developed this National All Abilities Cricket Strategy. It is a bold strategy with a strong focus on grassroots access and opportunities to be part of the game STATE AND TERRITORY CARNIVALS 24 that is for everyone. HIGH PERFORMANCE PROGRAMS 26 Our aim in developing this strategy and its programs is for cricket to be a force for LORD’S TAVERNERS SHIELD 28 positive social change in the community. As a result, cricket will be richer for STATE AND TERRITORY ALL ABILITIES SQUADS 30 being a sport of choice for Australians with a disability and will leave a legacy as a sport that helps unify and connect all Australians. NATIONAL ALL ABILITIES CHAMPIONSHIPS 32 NATIONAL SQUADS 34 This is an important milestone which will see Australian Cricket significantly increase its engagement of disability communities, in particular young people, SCHOLARSHIPS 36 and ensure that we are Australia’s favourite sport – a sport for all. RESOURCES 38 I am proud to endorse and share with you the National All Abilities Cricket Strategy A SPORT FOR ALL RESOURCE 40 for Game and Market Development on behalf of the Australian Cricket family. ICC CRICKET WORLD CUP 2015 42 KFC T20 BIG BASH LEAGUE (BBL) 44 James Sutherland NATIONAL DIVERSITY CONFERENCE 46 Cricket Australia CEO NATIONAL EQUIPMENT DRIVE 48 COMMUNITY ACTIVATIONS 50 SCHOOL AMBASSADORS 52 CLUB AMBASSADORS 54 Cricket Australia would like to pay our respects to the Indigenous people of Australia, past and present, who have COMMUNITY AMBASSADORS 56 contributed to this land we all call home – Australia. We also ALL ABILITIES FIELD-FORCE DEVELOPMENT 58 acknowledge the wonderful contribution our Indigenous CONTACT US BACK COVER coaches, officials, players, umpires and volunteers have made to the game of cricket. 1 INTRODUCTION As part of Cricket’s vision to be Australia’s favourite sport - a sport for all, the National All Abilities Strategy for Game and Market Development has been developed to grow disability participation at all levels of cricket. Further, the strategy focuses on the creation of role representation at State and National level, the combined models across players, coaches, umpires, administrators National All Abilities Championships will be introduced. and officials. This will prepare and further develop high performance cricketers for international representation. To achieve this, a comprehensive offering of programs at both a participation and high performance level feature in Supporting programs both in the participation and high this strategy. The development of these programs has performance pathways are a series of organisation wide been driven by the principles of inclusion and is supported inititiatives such as the A Sport For All resource - diversity by a series of organisation wide initiatives. and inclusion awareness training training for cricket’s workforce including club volunteers. The participation pathway outlined in this strategy seeks to inspire the next generation of cricketers with a The implementation of the All Abilities Field-Force disability through MILO entry level programs in schools Development Program, Community Amassadors and the and in the community. A fun and inclusive introductory National Equipment Drive programs are aimed at driving experience will lead to sustainable participation in clubs, organisational and cultural change. These resources are indoor cricket centres and community carnivals. Programs driven by the principles of inclusion and will lead to will be tailored to the needs of participants in both increased access, choice and opportunities for the All mainstream and specialised settings. Abilities community. The high performance pathway within this strategy will ensure the continued engagement and progression of Andrew Ingleton cricketers with a disability. To accelerate talent, a Executive General Manager Game and Market Development scholarship program features, as well as State and National squads that provide training opportunities. Sam Almaliki Further, to facilitate access and opportunity for Senior Manager Community Engagement 2 3 PARTICIPATION PATHWAY STRATEGY LOGIC AGE u5-18 years u19-39 years CUSTOMERS (High Performance) uParents and carers MARKETING & uCricket Field Force COMMUNICATIONS uDelivery Partners uCustomised Branding (Blind Cricket, and Collateral Deaf Cricket, Ausrapid, Special Olympics and The Lord's Taverners) AMBASSADORS PROGRAM GEOGRAPHY u uSchool Alignment to u delivery partner Club sites and hubs uCommunity EDUCATION GROWTH & TRAINING MARKETS uDiversity and inclusion uFemale training for Cricket's entire uPhysical Disability workforce through the Cricket A Sport For All PATHWAY (High Performance) resource uParticipation in MILO FAN entry level programs and DEVELOPMENT community carnivals uLink to KFC T20 BBL u Transition to clubs and future female BBL and link to High Performance 4 5 ALL ABILITIES CRICKET STRATEGY FOR GAME & MARKET DEVELOPMENT 2014/15-2017/18 KEY OBJECTIVES To grow participation through schools, entry level programs, clubs and modified programs for people with a disability by increasing access to the game. To create cricket heroes across players, coaches, umpires, administrators and officials within the All Abilities community. Maintain and enhance existing programs for deaf, blind and intellectually disabled people. VISION PURPOSE OUTCOME To be Australia’s favourite sport Cricket’s purpose is to unite By 2017/18 17,578 participants with a disability - a sport for all Australians. and inspire Australia. involved in Australia’s Favourite Sport GEOGRAPHIC TARGETS *PARTICIPANTS PATHWAY PROGRAM CHANNEL RESPONSIBILITY FOCUS 2014/15 2015/16 2016/17 2017/18 MILO in2CRICKET SKILLS Special Needs Schools Top 25 Delivery Sites & Hubs 1,100 1,250 1,625 2,000 State and Territory (Game & Market Development RCMs) MILO in2CRICKET Clubs/Associations/Private Providers Top 25 Delivery Sites & Hubs 240 951 1,027 1,109 State and Territory (Game & Market Development RCMs) MILO T20 Blast Clubs/Associations/ Private Providers Top 25 Delivery Sites & Hubs 200 1,912 2,065 2,230 State and Territory (Game & Market Development RCMs) MILO T20 Blast Secondary Schools Program Special Needs Schools Top 25 Delivery Sites & Hubs 1,000 1,250 1,625 2,000 State and Territory (Game & Market Development RCMs) PARTICIPATION Club Cricket Clubs/Associations National 6,549 7,170 7,466 7,793 State and Territory (Game & Market Development RCMs) Indoor Cricket Indoor Cricket Centre/Private Provider Top 25 Delivery Sites & Hubs 236 360 480 600 State and Territory (Game & Market Development RCMs) Community Carnivals Community Top 25 Delivery Sites & Hubs 305 473 545 617 State and Territory (Game & Market Development RCMs) State Territory Carnivals Community State and Territory 200 392 488 584 State and Territory (Game & Market Development RCMs) Lord's Taverners Shield High Performance National 72 72 120 144 CA (Game & Market Development and High Performance) State and Territory All Abilities Squads High Performance National 150 180 210 225 CA (Game & Market Development and High Performance) HIGH National All Abilities Championships High Performance National 135 180 210 225 CA (Game & Market Development and High Performance) PERFORMANCE National All Abilities Squads High Performance State and Territory 45 45 45 45 State & Territory (Game & Market Development & High Performance) All Abilities Scholarships High Performance National 3 3 6 6 CA (Game & Market Development and High Performance) TOTAL PARTICIPANTS 10,235 14,238 15,912 17,578 All Abilities ICC Cricket National National A Sport For All KFC T20 Community School Club Community Field-Force World Cup Diversity Equipment RESOURCES Resource Big Bash League Activations Ambassadors Ambassadors Ambassadors Development 2015 Conference Drive Program All Abilities Tailored TOOLS Regional Delivery Plans MyCricket All Abilities Data All Abilities Cricket Audit theCROWD Program Collateral, Research PlayCricket Branding & Marketing 6 7 PARTICIPATION PROGRAMS 8 9 PARTICIPATION PATHWAY MILO in2CRICKET SKILLS PROGRAM PROFILE WHAT A MILO in2CRICKET Skills program