Diskuze v psychologii, číslo 2, 2020, 33–47 doi: 10.5507/dvp.2020.006 #QuédateEnCasa, because it’s not just flu: The impact of cognitive authorities’ communication on human behaviour during the pandemics Kristína Böhmer Institute of European Studies and International Relations, Faculty of Social and Economic Sciences, Comenius University in Bratislava, Mlynské luhy 4, 821 05 Bratislava, Slovakia,
[email protected] Abstract: The main objective of this study is to point out the importance of communication by cognitive authorities, in this case of political elites, during the health crisis. Their rhetoric can have an enormous impact on the behaviour of the general population. If these cognitive authorities recommend following the advice of health authorities, people are more likely to follow the advice. This can come out as a crucial factor in preventing the spread of the virus during any epidemics. A virus could be more predictable if human behaviour were predictable as well. Confirming the impact of cognitive authorities on the general public’s behaviour during a health crisis might help us understand what needs to be done differently by those political elites if there will be any other health crisis in the future. Keywords: cognitive authority, social media, health crisis, pandemics 1 Introduction “Trust in our public health system which is perfect for tors have an impact on the spread of pandemics, and this type of crisis,”1 said prime minister of Spain Pe- sometimes these factors differ from country to country. dro Sánchez after the confirmation of the first case of Nevertheless, one of the most powerful factors is the hu- COVID-19 in mainland Spain.