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Diapositiva 1 1 2 3 Premessa In occasione delle Olimpiadi Invernali di Vancouver 2010, si prevede la realizzazione e la gestione di una struttura in loco destinata al CONI, alle Federazioni e alle Aziende Partner del progetto. Casa Italia rappresenterà durante i Giochi il simbolo del Made in Italy: immagine integrata di sport, cultura e arte italiani. Casa Italia conterrà: Sede istituzionale del CONI Sede commerciale delle Aziende Partner Centro nevralgico per le attività di PR Punto di incontro per gli operatori media Sede degli studi televisivi Sede di mostre, ed eventi di Gala TIMING CASA ITALIA Vancouver: Tot: 23 gg (06/02/10 - 28/02/10) 4 CASA ITALIA - PECHINO 2008 5 CASA ITALIA - PECHINO 2008 Casa Italia alle Olimpiadi di Pechino 2008 è stata un punto di riferimento per istituzioni ed atleti italiani in Cina, affiancati dalle Aziende partner del progetto Italia Team. A livello mediatico la copertura televisiva in Italia ha avuto 132 collegamenti live (Rai e Mediaset), 275 news e servizi (Rai, Mediaset e La7) e un totale di 371 ore di programmazione su 116 emittenti areali. A livello mondiale la copertura televisiva ha compreso 129’ di programmazione e ben 41 servizi realizzati dai diversi canali della tv cinese. La rassegna stampa italiana conta oltre 100 articoli pubblicati su siti web italiani e numerosissime pubblicazioni relative alle Olimpiadi di Pechino che citano Casa Italia e gli eventi ad essa legati. La rassegna stampa cinese comprende 122 articoli pubblicati da quotidiani, magazine e siti web. 6 CASA ITALIA - PECHINO 2008 - I numeri 348.887 visitatori (11.630 di media giornaliera) 24.036 ospiti (801 di media giornaliera) 1.398 giornalisti 156 membri dello staff 374.477 presenze totali 1.200 pasti quotidiani serviti dal ristorante di Casa Italia 7 chef italiani, 21 aiuto cuochi e 70 camerieri 7 CASA ITALIA - PESCARA 2009 8 CASA ITALIA - PESCARA 2009 L’hospitality house del CONI a Pescara ha condiviso le gioie della Squadra Italiana e della città, coinvolgendo i visitatori con un ricco programma di eventi musicali, sportivi, culturali e gastronomici allestito da Assist group, Octagon e Podium. La copertura televisiva italiana ha totalizzato 364 servizi sulle emittenti RAI, Mediaset, La7 e SKY, pari a 212 ore di programmazione totale su emittenti nazionali. Sulle emittenti areali italiane Casa Italia Pescara 2009 ha totalizzato 1.482 trasmissioni, corrispondenti a 607 ore di programmazione. Le emittenti televisive europee hanno dedicato un totale di 1.924 servizi. La rassegna stampa italiana conta 206 articoli e 25 uscite ADV a colori sui principali quotidiani e magazine nazionali. 9 CASA ITALIA - PESCARA 2009 - I numeri 70.000 visitatori 3.250 metri quadri di allestimento 152 medagliati azzurri hanno festeggiato a Casa Italia 107 membri dello staff 25 eventi in 10 giorni d’apertura 8.000 pasti serviti dal ristorante di Casa Italia 10 Casa Italia Vancouver 2010 11 VANCOUVER 2010 Le Olimpiadi Invernali di Vancouver 2010 saranno un evento sportivo che andrà in onda su un palcoscenico di portata mondiale. I numeri riassumono le potenzialità enormi della manifestazione: • 5.500 atleti • 82 nazioni partecipanti • 1.600.000 biglietti messi in vendita • 10.000 circa i giornalisti accreditati • 25.000 circa i volontari Gli impianti in cui si svolgeranno le gare Olimpiche si trovano a Vancouver e a Whistler, cittadina montana a circa 150 km di distanza. Per maggiori informazioni vedi slide successiva con la dislocazione delle sedi di svolgimento delle discipline. 12 Vancouver 2010: Quadro riassuntivo delle venues olimpiche 13 CASA ITALIA Il progetto prevede la divisione di Casa Italia in 5 aree: 1. Spazio polifunzionale: Il centro nevralgico e l’area più vivace della struttura. Un calendario fitto di appuntamenti vedrà susseguirsi incontri con atleti medagliati e celebrità del mondo sportivo, cooking show ed appuntamenti gastronomici d’eccellenza, alta moda ed eventi musicali. 2. Area media: accoglie e ospita gli operatori media accreditati (tv, stampa, radio, internet). All’interno dell’area media sarà attivo un Centro di Produzione Tv, oltre ad un’area riservata con gli uffici di RAI, Mediaset, La7 e Sky. Lo spazio offrirà anche una serie di facilities tecniche: - connessioni wireless - corner interviste - postazioni internet per videoconferenze - studi televisivi 14 CASA ITALIA 3. Business lounge: Zona con accesso riservato ai possessori di pass, con spazi riservati per operazioni di B2B con imprenditori locali, autorità, esponenti delle Istituzioni, del CONI e del CIO, giornalisti, opinion leaders e celebrità presenti a Casa Italia. 4. Spazio EXPO: Sede commerciale/espositiva: uno spazio modulare, con stand di rappresentanza per operazioni di B2B e B2C, a disposizione delle aziende simbolo dell’eccellenza italiana per promuovere il made in Italy. 15 CASA ITALIA 5. Qualità italiana: Area ristorante a disposizione del CONI, delle Istituzioni, dei giornalisti, delle aziende partner e dello staff di Casa Italia. Parte del Ristorante sarà dedicata ai cooking show, eventi di degustazione dedicati ai prodotti che hanno reso celebre la cucina italiana nel mondo. 16 CASA ITALIA Vancouver 2010 Si prevede quindi: Visibilità istituzionale in occasione dell’Inaugurazione Ufficiale di Casa Italia a Vancouver 2010 backdrop comunicati stampa, materiale informativo, supporti multimediali, etc. Visibilità istituzionale in occasione della Conferenza Stampa iniziale di presentazione della Squadra Olimpica Italiana a Vancouver 2010 backdrop comunicati stampa, materiale informativo, supporti multimediali, etc. Visibilità istituzionale in occasione della Conferenza Stampa di fine percorso dei Giochi Olimpici di Vancouver 2010 backdrop comunicati stampa, materiale informativo, supporti multimediali, etc. 17 CASA ITALIA Vancouver 2010 Il marchio del Fornitore sarà posizionato su: Pannelli, cartellonistica, totem direzionali interni a Casa Italia Retro biglietti, pass, materiale cartaceo e video distribuito a Casa Italia Catalogo di Casa Italia N. 1 marchio; dimensioni variabili 18 CASA ITALIA Vancouver 2010 Visibilità garantita nelle immagini video in onda sugli schermi di Casa Italia CASA ITALIA CHANNEL Tutti i punti video presenti a Casa Italia trasmetteranno in sincrono immagini video secondo un palinsesto prestabilito. Immagini degli Eventi svolti a Casa Italia, di sport, del CONI e di tutte le Federazioni Sportive. Al Fornitore saranno garantiti: - 15’ al gg totali a disposizione per esposizione brand e promozione di prodotti/servizi sulla copertura totale di immagini video in onda. 19 CASA ITALIA Vancouver 2010 Disponibilità all’interno di Casa Italia di uno Spazio Hospitality di 16 mq, riservato per attività commerciali, B2B ed esposizione di prodotti/servizi. Specifiche: - Spazio arredato con possibilità di personalizzazione dello stesso (ferma restando la brand identity di Casa Italia) Dotazioni: - Allacciamenti - Connessione internet 24h Servizi: - Possibilità di svolgere attività promozionali e di sampling all’interno - Disponibilità magazzino Nota: lo Spazio Hospitality potrà essere diviso modularmente in Spazio Business e Spazio Espositivo secondo le esigenze e la classe merceologica del Fornitore (fermo restando i mq totali a disposizione e la modularità di base degli spazi stessi). 20 CASA ITALIA Vancouver 2010 EVENTI RISERVATI PER OPERAZIONI DI PR N. 1 Cocktail dedicato per 100 ospiti da utilizzare come appuntamento di PR e di rappresentanza. Possibilità di personalizzazione con elementi extra, in coordinamento con il palinsesto generale. N. 10 inviti riservati per l’Evento Inaugurale di Casa Italia N. 4 inviti riservati in occasione di ogni evento o manifestazione già in programma all’interno di Casa Italia. Possibilità di organizzare concorsi/promozioni per i propri Clienti utilizzando il soggiorno a Casa Italia come premio finale (previa approvazione del CONI del regolamento del concorso e della selezione del vincitore) 21 CASA ITALIA Vancouver 2010 Servizi - N. 5 PASS STAFF: Pass per accesso illimitato a tutte le aree e a tutti gli eventi, buoni pasto per il ristorante ed il bar. - N. 5 PASS OSPITI: Pass giornalieri comprensivi di accesso alle aree polifunzionale, commerciale e business di Casa Italia e a tutti gli eventi, buoni pasto per il ristorante ed il bar. - N. 10 PASS VISITATORI: Pass giornalieri comprensivi di accesso alle aree polifunzionale e commerciale di Casa Italia, nei relativi orari di apertura al pubblico. - Assistenza logistica e organizzativa - Report foto e video per documentazione presenza a Casa Italia 22 CASA ITALIA Vancouver 2010 PACCHETTI OSPITI: N. 2 Biglietti a/r categoria business su volo dedicato per Vancouver N. 5 notti per 2 persone a Vancouver in camere singole/doppie standard luxury Servizio accoglienza Servizi logistici di organizzazione viaggi a disposizione 23 CASA ITALIA Vancouver 2010 N. 2 biglietti a disposizione per la Cerimonia d’Apertura o di Chiusura dei Giochi (*) N. 10 biglietti a disposizione per le principali Gare (*) Possibilità di acquisto biglietti a prezzo di listino Secondo disponibilità (*) La quantità di biglietti e pass a disposizione dei Fornitori è da definirsi di volta in volta in volta secondo disponibilità CONI 24 25 EMITTENTI NAZIONALI ITALIA N EMITTENTE 1RAI 1 2RAI 2 3RAI 3 4 CANALE 5 5ITALIA 1 6 RETE 4 7LA 7 8 RAI SAT SPORT 9 SPORTITALIA 10 EUROSPORT ITALIA 11 SKY SPORT 1 12 SKY SPORT 2 26 EMITTENTI AREALI ITALIA N EMITTENTE REGIONE LOCALITÀ 1 ATV7 ABRUZZO Cappelle dei Marsi 2 RETE 8 ABRUZZO ABRUZZO Chieti Scalo 3 TV ATRI Abruzzo
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