Annual Report 2016 Cover Photo : View of Nippon Maru Memorial Park Introduction Introduction Highlights

ANNUAL REPORT 2 016 Culture and Tourism Bureau

TEL:(+81)- 45-671-4123 Web:www.city.yokohama.lg.jp/bunka/ City of Yokohama Culture and Tourism Bureau E-mail:[email protected] Annual report 2016 Cover photo : View of Nippon Maru Memorial Park Introduction Introduction Highlights

At the Yokohama Culture and Tourism Bureau, we focus on promoting synergy between our efforts and those of other government The city is filled with music! Promoting Yokohama as the host city for the Introduction bureaus and companies. We aim to approach issues currently facing the city through understanding and analyzing relevant data, YOKOHAMA OTOMATSURI 2016 50th ADB Annual Meeting

and by continuously observing the PDCA (plan-do-check-act) cycle. By launching and strategically applying new data management Highlights systems (EBPM: Evidence Based Policy Making) to this collected data, we are implementing effective policy promotion. The opening of the “THE BAYS,” a Creation Base for cross-platform collaboration and a trial case for a new community initiative, and the YOKOHAMA OTOMATSURI 2016, a music festival that welcomed over one million visitors to the city and provided an opportunity for citizen presentations, showcase how Yokohama is always embracing challenge as a Culture, Art and Creative City. Also, as the 50th Asian Development Bank Annual Meeting demonstrated, with over 5,000 participants from all over the world, international conferences are growing larger every year. We will meet this demand by promoting establishment of new MICE Highlights (Meetings, Incentives, Conferences, and Exhibitions) facility and enhancing Yokohama’ s presence as a Global MICE City.

TM Also, in preparation for the upcoming Rugby World Cup 2019 and Tokyo 2020 Olympic and Paralympic Games, we are Promotion implementing the “Creative Children” and “Creative Inclusion” policies to harness the creativity inherent in culture and the arts to generate new appeal and vitality for the city, and exemplify Yokohama’s liberating and innovative urban brand: “Inspire Your Soul

– Find Your YOKOHAMA.” Working together as a team, the Culture and Tourism Bureau will steadily work toward making YOKOHAMA OTOMATSURI 2016 ©oono ryusuke The 50th Asian Development Bank Annual Meeting ©ADB Yokohama a world-class city. YOKOHAMA OTOMATSURI, the Yokohama Music Festival, was held for the In May 2017, Yokohama hosted the 50th Asian Development Bank (ADB) Annual second time in 2016 under the theme of “super-universal.” This time, with the Meeting. A record number of participants, made up of ministers of finance and “18-ward Yokohama Short Films & Concerts” presented at public halls in each and central bank governors from 67 affiliated countries and regions, attended the Kozue Nakayama every ward of the city and the “Street-spread Sound Project” live street meeting to discuss Asiaʼs economic development and the challenges it faces.* As Promotion Director General of the City of Yokohama Culture and Tourism Bureau performances held on stages and open spaces making use of Yokohamaʼs unique host city, Yokohama held formal seminars on “Women Empowerment” and views, it was truly a music festival that filled the city with music. “Fostering the Next Generation,” and presented exhibitions featuring companies Prosperity The festival had 456 programs, and over a million people attended the programs based in the city. Local high school students participated in a special performance Three Enhancement Categories for Culture and Tourism Bureau Budget organized and co-organized by the Yokohama Arts Festival Excecutive Committee. during the opening session. Yokohama will continue to enhance its presence as a Achievement of Targets Global MICE City by attracting and assisting with the coordination of large-scale （Yen） international conferences. * Approximately 5,000 attendees from among 6,000 registrants, the most for any Annual 10 Promotion Capabilities billon Meeting to date. 8 billon UP 6 Prosperity billon Regional brand from collaboration of Transmitting the appeal overseas using 4 companies creators “texi yokohama” the City of Yokohamaʼs official Instagram billon ¥8.5 ¥7.5 ¥7.3 × Yokohama City Appeal Marketing Capabilities billion billion billion Culture and Art Policy 2 @findyouryokohama billon UP UP 0 FY2015 FY2016 FY2017 By utilizing data and the PDCA cycle to build a firm basis for execution Yokohama City of works while engaging in unified pursuit of all three enhancement general account ¥1.50 trillion ¥1.51 trillion ¥1.65 trillion categories, we strive to achieve increased prosperity and economic budget (original budget) vitalization. Culture and Art Policy Creative Inclusion Creative Children Organization of the Culture and Tourism Bureau

Planning Division City Brand Promotion Office General Affairs Division Ambiente 2017 international trade fair (Frankfurt, Germany)

General Affairs Department Creative City Promotion Division By bringing together the advanced technical capabilities of small and Yokohama began using Instagram from July 19, 2016, primarily for the purposes medium-sized companies in Yokohama (technic) with the ideas of local creators of boosting Yokohamaʼs recognition and brand image overseas. With over Creative Children Creative Inclusion Culture and Culture, Art and Creative City Culture Promotion Division (idea) in support of product development and market cultivation, the City of 10,000 followers, it is the largest among all municipalities using Instagram. Tourism Bureau Promotion Department Yokohama is creating new business opportunities and advancing support for Through Instagram, which can be used for intuitive transmissions and creative industry. communications going beyond words via photographs and moving pictures, we Basic Information Tourism and MICE Tourism Promotion Division Promotion Department * texi is a coined word for technic×idea are boosting the number of Yokohama fans and the cityʼs brand image overseas The creators visit the companies several times, make use of technologies to prior to Tokyo 2020 Olympic and Paralympic Games. MICE Promotion Division propose commercialization ideas, and engage in product development. The Cultural Programs Promotion Department developed products were exhibited at three exhibitions overseas (China, Taiwan, Cultural Programs Promotion Division Germany), domestic sales efforts were also conducted, and decisions have been made on sales of some of the products.

Culture and Tourism Bureau / Annual Report -1- -2- Culture and Tourism Bureau / Annual Report Basic Information Promotion

Brand Slogan Proactive Information Transmission

Yokohama: cherishing and protecting things with historic value, We work at proactive information transmission via our website and SNS. constantly offering new discoveries filled with sensations characterized by refined sensibilities, and bursting with excitement ■ Website Page Views that will make your heart leap. We have established the slogan in Japanese and English as a symbol to upgrade the Yokohama City FY2013 FY2014 FY2015 FY2016 brand image and are implementing promotional measures Yokohama Official Visitors' Guide 21,753,081 26,637,717 25,220,014 23,792,749 primarily revolving around videos and tools. Yokohama Art Navi 3,295,567 2,872,315 3,729,987 4,066,273 Creative City Yokohama 1,555,143 1,803,316 1,455,324 1,616,167 ■ Video example : Yokohama promotional movie ■ Tool example : ticket holders ■ Number of SNS followers SNS FY2013 FY2014 FY2015 FY2016 Facebook 6,078 Find Your Yokohama －－－ Instagram －－－ 13,236 Facebook 22,747 52,545 65,957 92,076 Yokohama Visitorsʼ Guide Twitter 9,498 10,746 11,531 13,403 weibo 8,046 16,185 29,766 30,329 *Yokohama Visitorsʼ Guide Facebook shows the total number of fans in Japanese, English, Korean, and Chinese (traditional Chinese characters) *Yokohama Visitorsʼ Guide Twitter shows the number of followers in Japanese.

Ticket holders with the brand slogan printed on are used at opportunities such as travel fairs and large-scale exhibitions to publicize the attractiveness of Yokohama. Find Your YOKOHAMA We are broadcasting the movie “Find Your YOKOHAMA,” which condenses My Trip to Yokohama the appeal of Yokohama, at conferences and event halls and on digital signage in My Trip to Yokohama (Watashi no Yokohama Torippu), a series of short television programs, was aired in the Tokyo the metropolitan area. metropolitan region and other major urban areas across Japan in order to raise people's interest in Yokohama and boost the city's brand. Taking the "Inspire Your Soul Find Your YOKOHAMA" slogan as its central theme, this show elegantly introduces various appealing aspects of the city including urban scenery, cuisine, history and culture, all from the viewpoint of a woman with refined, adult tastes.

BS-TBS Priority Promotion Projects May 2 – July 25, 2016 Oct. 3 – Nov. 28, 2016 Projects for which intensive communication of information is considered an attraction Every Monday 22:54 – 23:00 for cultivation of the Yokohama brand are designated as priority promotion projects. J:COM TV (rebroadcast) May 8 – July 31, 2016 We carry out effective and focused promotional programs for these projects. Oct. 9 – Dec. 4, 2016 Every Sunday 19:55 – 20:00

Priority Promotion Projects in 2016 Inclusion Advertising No. of Visitors Project in Media Value Conversion (people) Yokohama Film Commission Projects Creative Inclusion Creative Children

2016 ITU World Triathlon Series YOKOHAMA 412,000 654 ¥1.34 billion Including roadside support We are communicating the attractiveness of Yokohama through films by arranging locations and supporting film shooting. 2016 ITU World Triathlon Series YOKOHAMA 1,062,565 YOKOHAMA OTOMATSURI 2016 3,656 ¥1.11 billion (total of organized and ■ Major Projects Supported by the Yokohama Film Commission co-organized programs) Release Date/Broadcast Date Release Venue/Channel Title [Period] Smart Illumination Yokohama 2016 225 ¥0.17 billion 199,000 Major cinemas SHIN GODZILLA July 29, 2016 nationwide Major cinemas The 33rd Garden Necklace YOKOHAMA 2017 6,000,000 Movies CLOSEST LOVE TO HEAVEN Feb. 25, 2017 nationwide 1,697 ¥0.59 billion (FY totals / preliminary figures) Major cinemas LAST COP THE MOVIE May 3, 2017 nationwide

Creative Children Creative Inclusion PHOTO YOKOHAMA 2017 2,995 ¥1.02 billion 437,169 The Last Cop Series Oct. 2016 Nippon Television FY 2016 Priority Promotion Project Television Network Dramas Nippon Television Yokohama Marathon 2017 372 ¥0.46 billion - Selection Criteria Rent-a-Rescue Series Oct. 2016 Network (Series) Tokyo Broadcasting Osanbashi Yokohama International Passenger The Full-Time Wife Escapist Series Oct. 2016 System Television YOKOHAMA HAYATO Terminal and Passenger Ships 2,142 ¥3.01 billion 1.Must be unique to Yokohama - Junior and Senior High School 2.Must be a large-scale event or facility that Song Concert Definitive Edition! Port of Yokohama Hit Parade June 21, 2016 NHK General TV Sankeien Garden 1,327 ¥1.34 billion 474,272 Wind Ensemble from “Minatomachi can communicate worldwide Informational Nippon Premium: Minatomachi Monogatari - Yokohama, Monogatari - Yokohama, Kobe, TV Programs Sept. 25, 2016 NHK BS Premium 3.Must be an event or facility that can attract Kobe, Nagasaki – Toko Arigato SP Nagasaki – Toko Arigato SP” billion Total 13,068 ¥9.05 - particular attention during FY 2016 Kaerema Sunday March 12, 2017 TV Asahi

Culture and Tourism Bureau / Annual Report -3- -4- Culture and Tourism Bureau / Annual Report Introduction Prosperity

Introduction Number of Tourists and Tourism-related Consumption

The number of tourists was 36.14 million and the tourism-related consumption was ¥319.5 billion. Promoting Cruise Passengers Visits and Stays in Yokohama Highlights Even though this overlapped with large-scale improvements at YOKOHAMA ARENA and certain hotels, a high level is being maintained. Tourism-related consumption amounts were calculated by multiplying the number of tourists by the average consumption To promote pre-cruise stays in Yokohama, we collaborate with amount as surveyed by the FY 2016 Yokohama City Survey on Changes in Tourism and Consumption Trends. Japan National Tourism Organization (JNTO) and cruise ship

(million people) (billion yen) companies to hold seminars and make sales calls targeting travel billion 50 ¥318.8 billion ¥319.5 350 agencies in the U.S. Also, along with the expansion of the Asian （+ ¥41.7 billion）（+ ¥0.7 billion） cruise market, we work with the Port and Harbor Bureau to 45 ¥277.1billion （+ ¥43.7 billion） 300 provide tourism information to cruise companies and encourage 40 travel agencies to create tours for passengers when their ships call

Highlights ¥233.4 billion 35 250 at the port.

30 Promotion 200 25 150 20 Cruise Passengers disembarked at Osanbashi Yokohama 15 100 International Passenger Terminal 10 31.34 34.52 37.61 36.14 million people million people million people million people 50 5 （+ 3.18 million people）（+ 3.09 million people）（-1.47 million people）

0 0 Industrial Tourism in the Keihin Coastal Area Promotion 2013 2014 2015 2016 Pikachu Outbreak!

Values in parentheses represent change compared to the previous year.

Visitors to Yokohama can also enjoy a variety of “industrial tourism,” such Prosperity as nighttime cruises around illuminated industrial plants and factory visits to see and experience cutting-edge science and technology, craftmanship Total （Persons） Total and manufacturing right at hand. 60,000 Increases in Students Visiting on School Trips Total 57,285 Together with Kanagawa Prefecture and Kawasaki City, the City of Total 53,791 50,216 High school Yokohama participates in the Keihin Coastal Area Industrial Tourism High school The number of schoolchildren visiting Yokohama on school 50,000 47,479 10,717 Promotion Council, which grasps the industrial agglomeration in the High school 9,790 Keihin Coastal Area—one of the largest in the country—as a regional trips stood in the 20,000s in FY2008, but a new record-high High school 10,331 40,000 asset and is communicating the attractiveness of this area inside and was set thanks to active sales promotion efforts to travel 10,941

Prosperity outside Yokohama. Specifically, we published a guidebook introducing the Junior high School Junior high School agencies. Tourist attraction efforts with a view to the future are 30,000 appeal of the industrial facilities in the Keihin Coastal Area and model Junior high School Junior high School 18,578 20,515 tour courses “KanaMoe Industrial Tourism Guide,” and are planning Culture and Art Policy being conducted through cooperative efforts with the 15,386 18,389 Yokohama Convention & Visitors Bureau based on the 20,000 and implementing industrial tours which visit beer factories and other facilities with the cooperation of the concerned companies in Yokohama. approach of "making unforgettable school-trip memories in Industrial Tourism Tour Cruise Ship “KanaMoe” 10,000 We also organize a tourism symposium to examine the use of industrial Yokohama to encourage repeat visits." Elementary school Elementary school Elementary school Elementary school facilities and tourism resources with the participation of various parties in 21,152 21,496 25,423 26,053 Yokohama in honor of “industrial tourism day” on October 25 each year. 0 FY2013 FY2014 FY2015 FY2016 Culture and Art Policy Total number of foreign visitors staying Working with Private Businesses to Improve High Occupancy rates at Major Hotels in Yokohama Creative Inclusion Creative Children overnight in Yokohama remains at a high level the Environment to Receive Foreign Tourists The City of Yokohama is making strides to become a more （thousand persons）（％） welcoming destination for foreign tourists by focusing on 800 720 90 hospitality initiatives, such as expanding the “hands-free travel” 700 luggage storage program and providing multilingual menus. 85 600 500 88％ Moreover, in February 2017, the City of Yokohama partnered 720 87％ with AEON Corporation to provide English language seminars 500 440 80 85％％ 86 to the businesses and citizens of Yokohama. These ongoing 400 Creative Children Creative Inclusion ‘omotenashi’ seminars are not just aimed at boosting English 0 0 language abilities, but also increasing the City of Yokohama’s

2013 2014 2015 2016 2013 2014 2015 2016 spirit of hospitality. Basic Information

The total number of foreign visitors staying overnight in Yokohama's major hotels achieved high average Yokohama remained at a high level of 720,000. By region, occupancy rates above 85% in 2016. visitors from China were the largest, followed by visitors from the U.S. and Taiwan. Image of English Seminar

Culture and Tourism Bureau / Annual Report -5- -6- Culture and Tourism Bureau / Annual Report Basic Information Introduction Prosperity

Introduction Yokohama City: Striving to Become an International Center for MICE Creating Prosperity through Events

Yokohama provides support for large-scale events that utilize According to international convention statistics (2015) calculated based on international surveys and issued by the Union of Highlights International Associations (UIA), Yokohama hosted a total of 39 conventions. Also, according to statistics (2015) by the Japan the appealing qualities of local communities and effectively National Tourism Organization (JNTO), Yokohama ranks 5th in Japan in terms of the number of international conventions held generate popular buzz and attract visitors and for and 2nd in terms of the number of middle and large-scale conventions and the number of participants. nongovernment events in order to improve the city's image and PACIFICO YOKOHAMA, one of the city's primary MICE facilities, has ranked first for 14 consecutive years in hosting the greatest draw in more visitors. number of international convention participants by facility. However, this facility is more than 20 years old and requires measures against aging and to strengthen its competitiveness, which is why large-scale repairs and improvements were initiated in 2013.

■ International Convention Facility Rankings Highlights 2013 2014 2015 Total Number Total Number Total Number Promotion Facility Name Facility Name Facility Name of Participants of Participants of Participants Minato Festival The Yokohama Parade International Fancy Dress Parade 1s t PACIFICO YOKOHAMA 210,200 PACIFICO YOKOHAMA 563,831 PACIFICO YOKOHAMA 249,189 No. of Visitors (as reported by event sponsors) Osaka International Osaka International Kyoto International 2 nd Convention Center 79,702 Convention Center 174,294 Conference Center 98,707 Event Name Dates (FY 2016) Fukuoka International FY2013 FY2014 FY2015 FY2016 Tokyo Big Sight Tokyo Big Sight 3 rd Congress Center 72,241 95,147 85,415 The 19th International Congress of Cytology Kyoto International Kyoto International Apr. 16 (Sat) – 17 (Sun), 66,621 84,467 Nagoya Congress Center 7 7,374 4 th Conference Center Conference Center Yokohama Street Performance 23 (Sat) – 24 (Sun) 410,000 700,000 780,000 480,000 Kobe International Tokyo Big Sight Osaka International 5 t h 60,156 Exhibition Hall 81,072 Convention Center 76,831 Yokohama Street Performance Promotion Apr. 16 (Sat) – 17 (Sun) 470,000 520,000 540,000 540,000 Prepared from “International Meeting Statistics,” Japan National Tourism Organization (JNTO). in Minatomirai 21

Noge Street Performance Apr. 23 (Sat) - 24 (Sun) 370,000 180,000 400,000 270,000 Prosperity

Minato Festival The Yokohama Parade May 3 (Tue/Nat. Holiday) 350,000 350,000 350,000 360,000 ■ Number of International Conventions Hosted ■ Number of International Conventions Hosted International Fancy Dress Parade (UIA Standards) (JNTO Standards) * Figures inside parentheses in the graph show number of middle and large-scale international conventions. Yokohama Port Festival June 1 (Wed) – 2 (Thu) 750,000 800,000 750,000 700,000 (Conventions) (Conventions) 994 1,000 600 557 YOKOHAMA CENTRAL TOWN FESTIVAL May 27 (Fri) – 29 (Sun) 1,059,926 882,733 1,010,992 1,117,788 531 543 (78) 889 (72) (93) 900 850 Yokohama Sparkling Twilight July 16 (Sat) – 17 (Sun) 220,000 388,000 410,000 530,000 787 500 Prosperity 800

700 671 363 YOKOHAMA JAZZ PROMENADE Oct. 8 (Sat) – 9 (Sun) 146,000 151,000 150,500 128,000

400 Culture and Art Policy 336 (31) 600 (33) 517 WORLD FESTA YOKOHAMA Oct. 8 (Sat) – 9 (Sun) 330,000 300,000 260,000 180,000 500 300 253

436 ) ) )

s s s 221 396 (19) 226 218 Koganecho Bazaar 400 (45) 202200 (15) (47)190 Oct. 1 (Sat) – Nov. 6 (Sun) 14,409 43,447 12,456 13,491 176 (46) (50) 318 war d 172 war d 163 war d (58) 200 (32) ( ) 300 267 23 (15) 51 49 l ecia l ecia l ecia SHINYOKOHAMA PERFORMANCE

39 y Oct. 22 (Sat) – 23 (Sun) p p p 185,000 305,000 298,000 315,000

228 228 t i s s s ) ) ) 3 3 3

200 2 2 2

100 ( ( ( Smart Illumination Yokohama Nov. 2 (Wed) – 6 (Sun) 80,000 184,000 216,000 199,000

100 s ward special s ward special s ward special agoya C agoya Yokohama Yokohama okyo okyo okyo okyo okyo okyo Yokohama 23 23 23 N ( ( ( Yokohama City Yokohama City Yokohama Yokohama City Yokohama T T T Singapore Brussels Vienna Singapore Brussels Vienna Singapore Brussels Seoul T Fukuoka City City Osaka T Fukuoka City T Fukuoka City Sendai City Kyoto City Kyoto City Kyoto City Kyoto Culture and Art Policy 0 0 PHOTO YOKOHAMA 2017 2013 2014 2015 2013 2014 2015 Jan. to Mar. 2017 429,678 465,073 408,215 437,169

Prepared from “International Meeting Statistics Report,” Union of International Associations (UIA). Prepared from “International Meeting Statistics,” Japan National Tourism Organization (JNTO). Creative Inclusion Creative Children

■ Major International Conventions Successfully Attracted to Yokohama (in FY 2016) Contract Signed for Operation of New MICE Facility

Conventions Among Participants, Conventions Name Dates No. of Participants Period (Persons) No. from Overseas (Persons) To respond to the expansion of the global MICE market scale and Human Genome Meeting 2018 March 13 – 15, 2018 3 400 270 the demand for holding events in Yokohama, a new MICE facility International Symposium on Plant Lipids July 8 – 13, 2018 6 300 100 will be constructed next to PACIFICO YOKOHAMA (Block 20, Creative Children Creative Inclusion Minato Mirai 21 Central District), which is the representative TOCAT8-ZMPC2018 Aug. 6 – 10, 2018 800 5 1,200 MICE facility of Yokohama. The Asian Pacific Association for the Study of the Liver Single Topic Conference on HCC Nov. 13, 2018 1 500 300 We selected Pacific Convention Plaza Yokohama (PACIFICO Basic Information PRADS 2019 Sept. 23 – 26, 2019 4 300 200 YOKOHAMA) as the facility operator and signed a contract in FY 2016. Yokohama is aiming to start operating this new facility in 17th World Congress of Endoscopic Surgery Sept. 8 – 12, 2020 5 7,500 1,500 April 2020. The XXIII World Congress of the International Measurement Confederation Aug. 29 – Sept. 3, 2021 6 800 400 22nd World Congress of the International Federation of July 9 – 14, 2023 External Image Automatic Control 2023 6 2,500 1,500

Culture and Tourism Bureau / Annual Report -7- -8- Culture and Tourism Bureau / Annual Report Basic Information Introduction

Culture and Art Policy Culture, Art and Creative City

Introduction Arts Commission Projects International Exchanges From To

This organization supports artists and creators, NPOs, ■ Artist-in-residence (AIR) Programs with Other Countries Yokohama Yokohama Highlights citizens, companies, universities and others that engage in from overseas diverse creative activities and strives to cultivate an Artist-in-residence (AIR) programs enable artists to live in a certain to overseas Germany, Taiwan, etc. Taiwan, China, etc. environment that facilitates such activities. location while undertaking creative activities. Participating artists In addition to providing a one-stop point of contact for artists come into contact with local culture, history and community members 6people 26people and creators and various types of subsidies, and distributing which stimulate and inspire them, providing the driving force for new information through the Website “Creative City Yokohama,ʼ types of creative activity. AIR programs are carried out at Creation Arts Commission Yokohama is engaged in art real estate Bases together with 10 different countries and regions, providing projects using fireproof belt buildings and is holding the opportunities for local residents to experience creative activities by

Highlights “KANNAIGAI OPEN!” event in which artist and creator involving themselves with the production and presentation processes. workplaces are opened for viewing by the public. Promotion

KANNAIGAI OPEN!8 “Park Festival on the Road” ■ Exchange Project Between Cities in Japan, China and South Korea Exchanges through arts and culture are continually ■ Subsidies implemented among the City of Yokohama, Quanzhou City in China, and Gwangju City in South Korea, which were FY2013 FY2014 FY2015 FY2016 selected as the first “Culture City of East Asia” in 2014. In 2016, at YOKOHAMA OTOMATSURI 2016, Support Artists and Creators to Have their own Workspaces 5 13 10 11 traditional music groups were invited from both Promotion Creative Children Fellowship - - - cities Quanzhou and Gwangju, presented 3 performances, and held an exchange through Creative Inclusion Activities Subsidy - - - 4 traditional musical instruments took place with Prosperity students from the Yokohama Municipal Sakuragaoka High School concert band. Also, in

response to invitations from both cities, the Kishine Performance at YOKOHAMA OTOMATSURI 2016 Exchange at Yokohama Municipal Sakuragaoka High Sch ool ■ Platform to Lead Creative Activities in Yokohama Hayashiren, which received the FY2015 Yokohama Cultural Award, was sent to Quanzhou and the In FY2016, we have launched a platform which serves as a catalyst where Yokohama City Fire Band was sent to Gwangju. various players in arts and culture promotion, creative urban development, and creative industry can come together and generate synergy. Prosperity A meeting was held in March 2017 with artists, creators, arts and culture related organizations, and experts that lead Culture, Art and Creative City Yokohama toward creating a space that will generate new business and Local Cultural Support Project (Yokohama Artsite) Culture and Art Policy advanced approaches with a powerful message. To support cultural and artistic activities leading to solutions to local FY2013 FY2014 FY2015 FY2016 issues, Yokohama makes a broad public appeals and provides support for activities that further vitalize communities and the city 19 20 29 27 Meeting Summary itself through the creativity inherent in culture and the arts. This project is being advanced with the three themes of art festivals that ■ Art Real Estate Projects Using Fireproof Belt Buildings create prosperity, community art that approaches local issues, and

Culture and Art Policy art projects that communicate the attractiveness of Yokohama. Focusing on the “fireproof belt buildings” (fire-resistant buildings erected during the post-war reconstruction as urban fireproof) that is Yokohamaʼs unique post-war architectural heritage and characterizes the townscape of the Kannai and Kangai areas, Creative Inclusion Creative Children we are advancing the formation of artist and creator activity bases established and operated by the private sector under private initiative, utilizing empty buildings. Model projects at two buildings were implemented in FY2016. Smart Illumination Yokohama

Through a fusion of leading, eco-friendly, energy-saving technologies and the creativity of artists, Smart Illumination Yokohama creates an unprecedented

Creative Children Creative Inclusion night view representing the Future City Yokohama initiative. The event, centered on Zou-no-hana Park, includes programs Basic Information and works by spirited artists active inside and outside Japan, with participation from companies, citizens, and young artists. Sumiyoshicho Arai Building, 3rd floor (exterior) Sumiyoshicho Arai Building, 3rd floor (interior) Support is also provided for activities in Smart Illumination Yokohama 2016 Smart Illumination Midori ©Hideo Mori ©Masahiro Ihara Midori Ward, Izumi Ward, and in areas outside the city center.

Culture and Tourism Bureau / Annual Report -9- -10- Culture and Tourism Bureau / Annual Report Basic Information Introduction Creative Children Creative Inclusion

The City of Yokohama has compiled “Yokohama Vision toward Rugby World Cup 2019TM and Tokyo 2020 Olympic and Paralympic Yokohama places a strong focus on educating the next generation (the “Creative Childrenʼ initiative) in the areas of cultural promotion, Introduction Games.” One of the “Basic Stances” of this Vision states “On the occasion of both events which will be attended by diverse people Creative City measures, tourism, and MICE. Local communities, schools, government, corporations and others join forces to foster from all over the world, particularly Paralympic Games, aim toward realization of a convivial society where we all respect and creativity among children and the young generation in all areas, and support the activities of artists and creators. They also hold support one another.” The Culture and Tourism Bureau is implementing “Creative Inclusion” under this ideal. Highlights exchanges with internationally active researchers, and provide opportunities to learn in unique ways not available in the classroom Based on Yokohamaʼ s urban development efforts using the creativity of culture and the arts to date, Creative Inclusion works for the utilizing MICE. Through such efforts, we will enable the next generation of leaders to be active within Yokohama and throughout the creative resolution of issues transcending differences including disabilities, race, nationality, religion, age, and sex, and for a society world and cultivate a Yokohama City brand centering on new Culture, Art and Creative City, as well as tourism and MICE. and organizations where everyone can participate under equal relations.

■ Art and Culture Education Program Promotion Project Elementary Junior high Schools for special ■ Yokohama Paratriennale school School needs education The Yokohama Paratriennale—where citizens, professionals in diverse fields and Classes providing participants with opportunities to experience art and culture (schools) (No. Held) 160 338 350 artists can collaborate, transcending disabilities, to create new artistic expression— Highlights were led by artists in order to develop the expression and communication abilities 324 307 was held for the first time in FY2014. of children who will lead the next generation. Specialists from cultural facilities and 140 8 9 10 300 In its second year, Yokohama Paratriennale 2017 will be held to foster further art-related organizations serve as Promotion 6 8 opportunities toward realizing a convivial society. coordinators, and plan classes 120 12 250 together with schoolteachers and 205 100 8 artists in order to achieve effective 200 80 8 educational programs tailored to Yokohama Paratriennale 2014 ©427FOTO the aims of each school. 150 60 112 122 121 76 100 ■ Music in the Dark (Tokyo 2020 Cultural Olympiad) 40 As a performance under the YOKOHAMA OTOMATSURI 2016 concept

Promotion Total Total Total Total 50 Yokohama City Art and 20 “super-universal,” an orchestra of members with and without visual impairments Culture Education Program 92 134 136 138 Promotion Project Movie held a concert where all the lights were turned off and the hall was pitch black for 0 0 Prosperity Taiko Drum Class at Yokohama Municipal Iwasaki Elementary School FY2013 FY2014 FY2015 FY2016 part of the program. This was a valuable opportunity for both the performers and the audience to experience music sharpening their senses other than sight. This program was certified as part of the Tokyo 2020 Cultural Olympiad by the ■ Classic Yokohama ■ Junior High School Concert Band Tokyo Organising Committee of the Olympic and Paralympic Games. Classic Yokohama is held over a three–month Workshops and Performances Music in the Dark ©oono ryusuke period. It includes the Student Music Concours of with Yokohama City Fire Band Japan nationwide competition, which is the most As a next generation education project of YOKOHAMA

Prosperity prestigious such competition for students in Japan OTOMATSURI 2016, Yokohama City Fire Band held and serves as the main event. Classic Yokohama concert workshops at 18 junior high schools. This was a

provides opportunities for young musician to Unique Yokohama Art Festivals Culture and Art Policy Museum Concert at Iwasaki Museum precious experience for the students, who normally have perform as well as music events for the citizens of few opportunities to receive instruction from professionals. Yokohama to enjoy at nearby locations. We hold the YOKOHAMA TRIENNALE, Dance Dance Dance @ YOKOHAMA and Yokohama Music Festival These efforts were united “YOKOHAMA OTOMATSURI” every year as unique art festivals characteristic of Yokohama with the aim of fostering at a combined concert greater prosperity throughout the city. with a powerful program In FY 2016, the entire City of Yokohama became a stage for the YOKOHAMA OTOMATSURI 2016. Based on a ■ International Music Seminar: Music including presentations of "super-universal" concept, this music festival featured a wide range of genres and was available for participation and attendance Masters Course Japan (MMCJ) the workshop results and by people of all generations and genders, regardless of professional/amateur status, disability, etc. Young musical performers from all over the joint performances of the

Culture and Art Policy world gathered at Yokohama Minato Mirai participating students Hall for instruction from the creators of this and the Yokohama City Junior High School Concert Band Workshop and Performance with Yokohama City Fire Band seminar – conductor Naoto Otomo and Fire Band. © Manaho Kaneko Creative Inclusion Creative Children Alan Gilbert – and other world-class MMCJ Orchestra Concert performers, and presented the results of ©K.Miura their efforts by holding a concert. ■ Educating Future Generations to Achieve a Pervasive Film Culture in Yokohama Making full use of the sophisticated expertise and technologies of the Tokyo University of the Arts YOKOHAMA OTOMATSURI 2016 Dance Dance Dance @ YOKOHAMA 2015 Michael LANDY, A rt Bin , 2010/2014 ■ Next generation Education ©Fumiaki Fujimoto The Tokyo Ballet Photo:Kiyonori Hasegawa Photo: KATO Ken Projects through MICE Graduate School of Film and New Media, education Photo courtesy of Organizing Committee for Yokohama Triennale was provided through showings and explications of

Creative Children Creative Inclusion In conjunction with international conventions and selected films (Theater for Children), and animation exhibitions held in Yokohama, we invite researchers workshops with a and other professionals active inside and outside of Christmas motif were Universal Tourism Basic Information Japan to serve as lecturers for seminars and held primarily for workshops for pupils and students in Yokohama City, Seminar for the next generation The City of Yokohama is advancing universal tourism to be a tourism city where all people can enjoy travel without concern, children, who will regardless of age, disability, etc. In FY 2017, we are going to survey the barrier-free status of hotels, commercial facilities, and other creating an opportunity for the next-generation to meet internationally active become leaders of the facilities often used by tourists in Yokohama and produce a guidebook with model tour courses with related organizations, etc. researchers and learn about state-of-the-art technology and information through next generation. special education that cannot be experienced in the classroom.

In FY 2016, nine lectures and workshops were held. Christmas Animation Workshop

Culture and Tourism Bureau / Annual Report -11- -12- Culture and Tourism Bureau / Annual Report Basic Information Introduction

Overview of Key Facilities Yokohama has various cultural, art, tourism and other facilities, primarily in the city-center waterfront area. Basic Information The following section provides an overview of facilities and numbers of visitors. Tourism and MICE Facilities Art and Cultural Facilities Creation Bases Introduction THE BAYS PACIFICO YOKOHAMA Yokohama Museum of Art YCC Yokohama Creativecity Center (10,000 persons) (persons) (persons) Highlights 500 1,200,000 120,000

400 800,000 80,000 300 584,725 529,748 533,750 200 400,000 40,000 100 95,205 105,482 116,072 423 483 425 432 61,841 1,058,689 0 0 0 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 This large-scale MICE facility combines a 5,000-person international convention hall, a This museum has approximately 12,000 works of art from the modern period onward. A creative space that citizens can easily visit was put aside in the historical former Daiichi 20,000 m2 exhibition hall and a hotel all in one place. It serves as Yokohamaʼs primary In addition to its seven exhibition rooms, the art studio offering a rich variety of workshop Bank Yokohama Branch building to increase understanding and empathy with Culture, MICE facility, operated with the aim of making Yokohama an international tourism and events and other features make this one of Japanʼs leading facilities. Art and Creative City Yokohama and to promote collaborative programs among Highlights MICE city. companies, citizens, the community, etc. The facility utilizes the former Kanto Finance Bureau Yokohama Local Finance Office building Promotion THE BAYS, operated by the Japanese professional baseball team YOKOHAMA ARENA Yokohama Minato Mirai Hall Kogane Studio / Hinode Studio Number of visitors to Koganecho Bazaar (10,000 persons) (persons) (persons) the Yokohama DeNA Baystars, opened in March 2017 with 250 600,000 45,000 “sports × creative” as the theme as a new Creation Base to attract 200 creative industry, generate prosperity and revitalize the economy. 400,000 30,000 150

100 14,409 13,491 200,000 15,000 12,456 50 YOKOHAMA ARENA 43,447 562,894 555,396 541,481 537,937 181 185 237 117 0 0 0 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 Renovations Complete

Promotion This large, multipurpose event hall has a 17,000-person maximum capacity in the main Featuring a spacious concert hall (2,020 seats) with a large pipe organ, this facility with a New studios in former red-light district shops and underneath the Keikyu Corporation arena and boasts computer-controlled, moveable spectator seating which enables sea view is loved by visitors from Japan and overseas and offers music events catering to elevated railway tracks are being used by artists, local citizens and others as venues for affective adjustment of floor space to meet the specific needs of each event. the tastes of a wide range of audiences. their activities as part of local revitalization and community-building efforts revolving

around art. Prosperity

Yokohama Marine Tower Yokohama Noh Theater (persons) (persons) BankART Studio NYK (persons) 300,000 60,000 120,000

90,000 200,000 40,000

60,000 54,223 100,000 20,000 30,000 Lighting fixtures completely changed to LED. 58,939 116,687 67,611 285,462 257,147 273,586 267,265 46,667 49,756 53,888 52,883

Prosperity 0 0 0 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 The YOKOHAMA ARENA was built in 1989 as a project The tower was renovated and reopened in May 2009 to mark the 150th anniversary of In addition to presenting Noh, Kyogen and other Japanese traditional performing arts on This organization utilizes renovated warehouse buildings as event halls and galleries, to commemorate the city’s 100th anniversary and as core the opening of Yokohamaʼs port. a Noh stage with a history of more than 140 years, the Yokohama Noh Theater is operating them as "alternative spaces" for communication of creative activities. facility for the development of Shin Yokohama. In 2016, Culture and Art Policy This tourism and exchange facility with a height of 106 meters features an observation implementing “barrier-free Noh” and other initiatives so a wide range of people can come complete renovation works including improved information deck, cafes, restaurants, and a Yokohama souvenir shop and more. to know the wonders of Noh and other performing arts. display signs and the adoption of LED lighting took place over the six months from January through June to reinsure Yokohama Doll Museum Yokohama City Performance Arts Center (Yokohama Nigiwaiza) Zou-no-hana Terrace security and safety and better respond to the needs of event (persons) (persons) (persons) 500,000 organizers and visitors. 90,000 120,000 400,000 60,000 80,000 300,000 Large Increase in Visitors to 200,000 30,000 40,000 Culture and Art Policy 100,000 Yokohama Doll Museum 328,579 332,616 390,766 413,536 52,217 61,919 56,187 80,917 89,342 91,464 104,845 93,442 0 0 0 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 Creative Inclusion Creative Children This museum houses more than 10,000 folk dolls and locally crafted dolls from more than This performing arts hall seats 391 when box and bench seating are included. A rich This facility was opened in June 2009 as a commemorative project marking the 150th 100 different countries.Exhibits include displays of priceless dolls made by Mr. Goyo assortment of performances is hosted at this popular entertainment venue, including anniversary of the opening of Yokohama's port. Located in Zou-no-hana Park, it serves as Hirata, who was considered a living national treasure, as well as spiritual dolls from rakugo and manzai comedy, kodan storytelling, and rokyoku narrative singing and more. an artistsʼ space with combined with a rest space, providing a venue for cultural and around the world. tourism-related exchanges.

Sankeien Garden Yokohama Red Brick Warehouse No. 1 Steep Slope Studio Number of persons using the studio (persons) (persons) (persons) 500,000 600,000 25,000

400,000 500,000 20,000 400,000 300,000 15,000

Creative Children Creative Inclusion 300,000 Sylvanian Families® exhibition 200,000 10,000 200,000 100,000 100,000 5,000 As the start of a new Yokohama Doll Museum upon 20,853 21,155 13,726 16,076 378,122 364,722 453,331 553,936 380,076 422,476 442,702 474,272

0 0 0 entering its 30th year, more exhibitions were held to once Basic Information FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 FY2013 FY2014 FY2015 FY2016 again broaden the base of doll culture. Various publicity This Japanese garden occupying on area of approximately 175,000 m2 features a This warehouse building, which was completed in 1913, makes the best possible use of This former wedding hall has been renovated for use as training studios for the activities were also implemented, including utilization of masterful arrangement of buildings with high historic value (10 designated as important the halls and exhibition spaces available. It has been converted into a venue for performing arts. Servings as a center for the discovery and cultivation of new human cultural properties and 3 designated by Yokohama City as tangible cultural properties) contemporary dance performances, contemporary art and other cultural activities. resources, the facility provides support for public performance production activities, etc. SNS and the publication of “DOLL NEWS.” relocated from places such as Kyoto and Kamakura. As a result of these efforts, some 80,000 persons visited the museum, exceeding the annual target of 70,000.

Culture and Tourism Bureau / Annual Report -13- -14- Culture and Tourism Bureau / Annual Report Basic Information Introduction Basic Information List of Cultural and Tourist Facilities

Introduction Yokohama Cityʼs Policy Regarding Culture, Art and Creative City Measures Facility Name Location Telephone Number (+81) Website

In December 2012, the Culture and Tourism Bureau established Yokohama City's Policy Regarding Culture, Art and Creative City Measures Highlights Creation Bases in order to promote integration of culture and art-related measures with creative city measures to produce a greater synergistic effect. YCC Yokohama Creativecity Center 6-50-1 Honcho, Naka-ku, Yokohama 45-307-5305 http://yokohamacc.org/ [Basic Principles] BankART Studio NYK 3-9 Kaigandori, Naka-ku, Yokohama 45-663-2812 http://www.bankart1929.com/ • Each citizen is a wellspring of vitality and creative talent. Koganecho Area Management Center 2-158 Hinode-cho, Naka-ku, Yokohama 45-261-5467 http://www.koganecho.net/ (Kogane Studio / Hinode Studio) • Therefore, we will strive to promote culture and art, which are tied to improvements in citizensʼ lives. Zou-no-hana Terrace 1 Kaigandori, Naka-ku, Yokohama 45-661-0602 http://www.zounohana.com/ • By initiating various measures that take advantage of the creativity inherent in culture and art, we strive to vitalize the Steep Slope Studio 26-1 Oimatsu-cho, Nishi-ku, Yokohama 45-250-5388 http://kyunasaka.jp/ community and more as part of creative urban development efforts. We aim to create new prosperity and vitalize the Contact: economy through creative undertakings utilizing Yokohamaʼ s social resources, development of culture and art that baystars_info@ https://www.baystars.co.jp/thebays/ Highlights THE BAYS 34 Nihon-odori, Naka-ku, Yokohama moves people emotionally, etc. denabaystars.co.jp Yokohama City film culture facilitie Bashamichi Bldg. (Department of Film Production): 45-650-6200 http://www.fnm.geidai.ac.jp/ (three buildings at the Graduate School of Film and New Media, Tokyo University of the Arts) (excerpt) Promotion 4-44 Honcho, Naka-ku, Yokohama Yokohama City Mid-Term4 Year Plan 2014 ~ 2017 With the aim of pioneering a new future for Yokohama, we aim to gather knowledge and strength from all kinds of people Art and Culture Facilities and engage in cooperative efforts with various organizations by sharing policies and measures — the foundations of this new future — with all of Yokohama's citizens and corporations as the entire city works together to realize the Yokohama General Yokohama Museum of Art 3-4-1 Minato Mirai, Nishi-ku, Yokohama 45-221-0300 http://yokohama.art.museum/ Plan (Long Term Vision).* The following are measures in the plan that relate to the Culture and Tourism Bureau. Yokohama Minato Mirai Hall 2-3-6 Minato Mirai, Nishi-ku, Yokohama 45-682-2020 http://www.yaf.or.jp/mmh/index.php * A 20-year foundational plan for Yokohama City (scheduled for conclusion around 2025).

Yokohama Noh Theater 27-2 Momijigaoka, Nishi-ku, Yokohama 45-263-3055 http://ynt.yafjp.org/ (inside Kamonyama Park) Promotion Yokohama City Performance Arts Center 3-110-1 Noge-cho, Naka-ku, Yokohama 45-231-2525 http://nigiwaiza.yafjp.org/ (Yokohama Nigiwaiza) Tourism and MICE (Measure 23) 1-1-1 Shinko, Naka-ku, Yokohama 45-211-1515 http://akarenga.yafjp.org/ Yokohama Red Brick Warehouse No. 1 [Objectives and Orientation] Prosperity 45-315-2828 http://ycag.yafjp.org/ Yokohama Civic Art Gallery 26-1 Miyazaki-cho, Nishi-ku, Yokohama • Utilize the excellent opportunity provided by the decision to hold Tokyo 2020 Olympic and Paralympic Games by Yokohama Civic Art Gallery Azamino 1-17-3 Azaminominami, Aoba-ku, Yokohama 45-910-5656 http://artazamino.jp/ conducting city promotion measures to enhance the presence and brand strength of Yokohama both in Japan and overseas 4-42-1 Sumiyoshi-cho, Naka-ku, Yokohama 45-662-1221 http://kannaihall.jp/ Yokohama Civic Culture Hall (Yokohama Kannai Hall) • Strengthen measures to attract visitors from both within Japan and abroad and make the city's environment more Tsurumi Ward Culture Center (Salvia Hall) Sea Crane, 1-31-2 Tsurumichuo, Tsurumi-ku, Yokohama 45-511-5711 http://www.salvia-hall.jp/ welcoming for tourists while encouraging visitors to explore the city more in order to generate prosperity and vitality • Strive to make Yokohama an international center of MICE events through measures suitable to a Japan Global MICE Kanagawa Ward Culture Center (Kanack Hall) 1-10-1 Higashikanagawa, Kanagawa-ku, Yokohama 45-440-1211 http://kanack-hall.info/ City, including the establishment of a new MICE facility integrated with the existing PACIFICO YOKOHAMA and active Konan Ward Culture Center (Himawari-no-Sato) 4F, Yumeooka Central Building, 1-6-1 Kamiookanishi, 45-848-0800 http://www.himawari-sato.com/ Konan-ku, Yokohama pursuit of measures to attract medium-and large-scale international conventions, medical conferences and other such Prosperity (Sunheart) 5F, Futamatagawa Life, 1-3 Futamatagawa, 45-364-3810 http://www.sunheart.info/ events that create major economic ripple effects Asahi Ward Culture Center Asahi-ku, Yokohama Target Values 4F, La Vista Shinsugita, 1-1-1 Sugita, Isogo-ku, Yokohama 45-771-1212 http://www.sugigeki.jp/ (Sugita Theatre) Culture and Art Policy Isogo Ward Culture Center Indicators Latest Results (End of FY 2017) Midori Ward Culture Center (Midori Art Park) 2-1-3 Nagatsuta, Midori-ku, Yokohama 45-986-2441 http://www.m-artpark.com/ Number of InternationalConferences 1 Hosted (UIA Standards) 51 (in 2013) 75/year Aoba Ward Culture Center (Philia Hall) 5F, AOBADAI TOKYU SQUARE South-1Honkan Building 45-985-8555 http://www.philiahall.com/html/ Total Numbers of Foreign Visitors 2-1-1 Aobadai, Aoba-ku, Yokohama 2 Staying Overnight at Lodging Facilities 440,000 (in 2013) 600,000/year (Sakura Plaza) 16-17 Totsuka-cho, Totsuka-ku, Yokohama 45-866-2501 https://totsuka.hall-info.jp/ Totsuka Ward Culture Center (inside the Totsuka Ward Office facility) 3 Tourism-related consumption ¥233.4 billion (in 2013) ¥247.5 billion Sakae Ward Culture Center (Lilis) 1-2-1 Kosugaya, Sakae-ku, Yokohama 45-896-2000 http://www.lilis.jp/ Izumi Ward Culture Center (Théâtre Fonté) 5-4-13 Izumichuominami, Izumi-ku, Yokohama 45-805-4000 http://www.theatre-fonte.com/ Cultivation of appeal and vitality through Culture, Art and Creative City measures Yoshino-cho Citizensʼ Plaza 5-26 Yoshino-cho, Minami-ku, Yokohama 45-243-9261 http://yoshinoplaza.jp/ (Measure 24) Culture and Art Policy http://iwamaplaza.jp/ Iwama Citizensʼ Plaza 1-7-15 Iwama-cho, Hodogaya-ku, Yokohama 45-337-0011 [Objectives and Orientation]

2-10-1 Okurayama, Kohoku-ku, Yokohama 45-544-1881 http://o-kurayama.com/ Creative Inclusion Creative Children Okurayama Memorial Hall (inside Okurayama Park) • Enhance support efforts for citizen culture and art activities throughout Yokohama City while providing opportunities for 114-4 Nagahama, Kanazawa-ku, Yokohama http://www.nagahama-hall.com/ Nagahama Hall (inside Nagahama Noguchi Memorial Park) 45-782-7371 children to experience culture and art and discovering, cultivating and supporting talented new artists with the aim of 8-21-7 Okamura, Isogo-ku, Yokohama http://www.kuraki-noh.jp/ nurturing members of the next generation Kuraki Noh Stage (inside Kuraki Park) 45-761-3854 • Utilize local resources within Yokohama to bring together artists and creators to promote creative industries in pursuit Pottery Center 59-3 Honmokusannotani, Naka-ku, Yokohama 45-623-8904 http://www.yokohamasitougeicenter.com/ (inside Honmoku Shimin Park) of community-building that makes use of creativity The Osaragi Jiro Memorial Museum 113 Yamate-cho, Naka-ku, Yokohama 45-622-5002 http://osaragi.yafjp.org/ (inside Minatonomieru-Oka Park) • Communicate Yokohama's appeal both within Japan and abroad as a cultural hub for Asia through the continued B1F, Yokohama ST Building, 1-11-15 Kitasaiwai, 45-325-0411 http://stspot.jp/ ST Spot Nishi-ku, Yokohama hosting of unique art festivals characteristic of Yokohama such as YOKOHAMA TRIENNALE, pursuit of Culture City of East Asia measures, etc. Creative Children Creative Inclusion Indicator Latest Results Target Values Tourism and MICE Facilities (End of FY 2017) Percent of visitors from the greater Tokyo area to the Yokohama Museum of Art and Yokohama Museum of Art: 14.9% Yokohama Museum of Art: 17% http://www.pacifico.co.jp/ 1 Yokohama Minato Mirai Hall *1 Yokohama Minato Mirai Hall: 15.6% Yokohama Minato Mirai Hall: 17% Basic Information PACIFICO YOKOHAMA 1-1-1 Minato Mirai, Nishi-ku, Yokohama 45-221-2155 (Kanagawa Prefecture excluding Yokohama, and Tokyo, Saitama and Chiba Prefectures) (FY 2013) Yokohama City Art and Culture Education Program Promotion Project: Sankeien Garden 58-1 Honmokusannotani, Naka-ku, Yokohama 45-621-0634 http://www.sankeien.or.jp/ （ FY2013） 2 number of school programs implemented 205 280 Yokohama Marine Tower 15 Yamashita-cho, Naka-ku, Yokohama 45-664-1100 http://marinetower.jp/ 3 Recognition rate in Yokohama City of Creation Bases (4 locations)*2 40.1%（FY2013） 50% Yokohama Doll Museum 18 Yamashita-cho, Naka-ku, Yokohama 45-671-9361 http://www.doll-museum.jp/ *1 Percentage of respondents who answered “Have visited the facility in the past” in the survey implemented by the city. YOKOHAMA ARENA 3-10 Shinyokohama, Kohoku-ku, Yokohama 45-474-4000 http://www.yokohama-arena.co.jp/ *2 Four Creation Bases: YCC Yokohama Creativecity Center, BankART Studio NYK, Zou-no-hana Terrace, Koganecho Studio / Hinode Studio

Culture and Tourism Bureau / Annual Report -15- -16- Culture and Tourism Bureau / Annual Report Basic Information