a Singapore Manufacturing Federation publication \ www.smfederation.org.sg MICA (P) 153/06/2013 Issue 2 2013
Enhancing Business Opportunities overseas
Addressing Business & Manpower Challenges AFBA Accelerates Food Trade Passion Fuels Prestigious University Medal 2012 Winner An SMF Publication
10 Industry Groups Over 3,000 corporate members from MNCs to SMEs Over 21,000 readers
Industry Groups Automation Technology Food & Beverage Building Products & Construction Materials Lifestyle Electrical, Electronics & Allied Industries Med Tech & Life Sciences Energy & Chemical Metal, Machinery & Engineering Fire Protection, Safety & Security Packaging Council of Singapore
2 193 ce sin For advertising enquiries, please contact: Mediactive Pte Ltd Singapore Manufacturing 245a South Bridge Road Federation Singapore 058794 Tel: (65) 6222 4987 | Fax: (65) 6227 0859 [email protected] www.mediactive.com.sg FOREWORD
Dear Members
Enhancing Business Opportunities overseas
Championing the interests and growth of our members and the manufacturing community in Singapore has always been the forefront of Singapore Manufacturing Federation (SMF). The recent dialogues with the ministers on Singapore’s population, business Editorial Advisors and manpower challenges allowed our members to have a better Ryan Chioh understanding of the government schemes and perspective. Birch Sio Patrick Chang SMF recognises the importance of global outreach and productivity Tan Jit Khoon growth to keep businesses competitive and sustainable. Committed Calvin Soh to helping companies expand their business operations abroad, SMF Lam Joon Khoi successfully launched the Business Expansion Program. Companies can Editor now approach SMF for assistance when considering options to expand Patricia Ang into Iskandar and Riau. The Federation also offers a suite of services to support members’ expansion strategies, and provide opportunities for Editorial Team companies to expand regionally. Every year, SMF organises Singapore Kristin Loo pavilions in trade fairs globally, along with business missions to emerging Zoey Ho markets. For editorial contributions, write to Increasing productivity will enhance business competitiveness and [email protected] improve quality growth. SME Centre@SMF helps businesses grow and Publisher enhance their operations through advisory services on productivity and Singapore Manufacturing Federation (SMF) government schemes. 2985 Jalan Bukit Merah Singapore 159457 Sustainability in the manufacturing sector requires constant Tel: +65 6826 3000 transformation to stay relevant. SMF provides holistic solutions and Fax: +65 6826 3008 services to our stakeholders. SMF Singapore Innovation & Productivity Email: [email protected] Institute (SiPi) has helped companies attain manufacturing excellence Website: www.smfederation.org.sg through providing a one-stop solution to analyse and enhance business SMF Connect is a quarterly magazine by the productivity. One of the institute’s latest offerings is Business Model Singapore Manufacturing Federation (SMF). Innovation, where companies are given an opportunity to explore how to SMF takes every reasonable care to ensure that transform themselves effectively to adapt to their external environment the information in this publication is accurate at time of print. The opinions expressed in this through examining and redesigning their value proposition. publication rest solely with their contributors/writers and do not constitute an endorsement by SMF. The ability to innovate, constantly adapt and SMF reserves the right to accept or reject all editorial embrace change allows companies to take or advertising material, and assumes no responsibility advantage of business growth opportunities. for the return of unsolicited artwork or manuscripts. Through strong partnerships and continuous No portion of this publication may be reproduced transformation, SMF continues to work hand without the permission of SMF. in hand with our members to provide the Distributed to more than 5,000 organisations. most timely and relevant business services to enhance their business competitiveness and sustainability.
Advertising Sales Evelyn Lim Mediactive Pte Ltd Tel: (65) 6222 4982 E: [email protected]
Publishing Consultant mediactive George Huang President Mediactive Pte Ltd Tel: (65) 6222 4982 Singapore Manufacturing Federation Fax: (65) 6227 0859 [email protected] www.mediactive.com.sg CO N TE N TS
A *Star GET-Up 10th Anniversary Event Concerning SMF Global Connections Engaging Young Minds 29 Visitors to SMF 04 Identifying Business Opportunities, EU Regulation Pushes Food Establishing Collaborations 18 Gaining Deeper Insight on Information Online 30 Singapore’s Population and Forging Stronger Business Ties Community 05 with Myanmar etworking Addressing Business and Manpower Ho Chi Minh City’s Largest N Challenges 06 Beauty Trade Fair 19 SMF Welcomes You! Step Up and Transform with SME Large International Exhibitor SMF Connects Businesses 31 Centre@SMF Participation at Food & Hotel Vietnam 2013 Joint-Partnership to Enhance Talent Flow to SMEs 07 Exploring Maritime Opportunities Connect Extra in Vietnam SMF Membership Benefits Silver Productivity 08 Showcase Your Products to the World 21 Singapore Manufacturing Boosting Productivity by Investing Federation Certificate of Origin 32 in Mature Workers 09 Local Coffee and Tea Manufacturers Gain Regional Exposure Forging Ahead on the Innovation- Led Productivity Highway 12 Integrated Platform for Payment and Retail Solutions 22 Time to Innovate your Business Models 13 One-Stop Exhibition Platform 23 Raising Standards Across Industries 14 Promoting Innovative Safety Communicate Practices in Workplaces 06 AFBA Accelerates Food Trade 25 Singapore and China Deepen Ties in Petrochemical Sectors 15 Ride the Wave of Change with Project Reach 2013 26 Passion Fuels Prestigious University Feature Medal 2012 Winner 27
Enhancing Opportunities CultureSAFE 28 in the Global Arena 16 07
Council Members Mr. Sunny Koh, PBM Fire Protection, Safety & Mr. Alban Kang Chinatown Food Corporation Pte Ltd Security ATMD Bird & Bird LLP Executive Committee Mr. Rodney Lee President Mr. Birch Sio Tacam Steel Pte Ltd Mr. Tsang Kwan Lung Mr. George Huang, PBM, DSM Concord Associates Pte Ltd GP Batteries International Limited Amoy Canning Corporation (S) Ltd Food & Beverage Mr. Ryan Chioh Mr. Cheong Chung Kin Mr. George Wong, PBM Deputy President FarEastFlora.com Pte Ltd Win Sin (Pte) Ltd Hoclink Systems & Services Pte Ltd Mr. Douglas Foo, PBM Sakae Holdings Ltd Mr. Valerio Nannini Lifestyle Mr. Adam Hamid Nestle Singapore (Pte) Ltd Ms. Zhang Jia Lin Naina Mohamed & Sons Pte Ltd Vice President Inflo Health Sciences Pte Ltd Dr. Ahmad Magad Mr. Saw Ken Wye Mr. Patrick Chang II-VI Singapore Pte Ltd Microsoft Operations Pte Ltd MedTech & Life Sciences Paclin Office Products Pte Ltd Mr. Alok Mishra Vice President Johnson & Johnson Pte Ltd Mr. Tan Boon Chong Mr. Simon Li Industry Group Chairmen Schneider Electric Singapore Pte Ltd Feoso Oil (Singapore) Pte Ltd Automation Technology Metal, Machinery & Mr. Billy Wong Engineering Mr. Lim Meng Wee Vice President Metrohm Singapore Pte Ltd Mr. John Kong SP Consulting (International) Pte Ltd Mr. Low Beng Tin, BBM M Metal Pte Ltd Oakwell Engineering Limited Building Products & Mr. Wong Weng Thong Construction Materials Packaging Council of Starhub Ltd Honorary Secretary Mr. Rowan Tan Singapore Dr. Moh Chong Tau, PBM DORMA Far East Pte Ltd Ms. Annabelle Tan NB: In alphabetical order by company Makino Asia Pte Ltd Brite Koncept Pte Ltd Electrical, Electronics & Allied Honorary Treasurer Industries NB: In alphabetical order by SMF Secretariat Mr. Philip Lee Mr. Tay Jih-Hsin industry group Mr. Lam Joon Khoi KPMG LLP Swee Hin Power Systems Pte Ltd Secretary-General Dr. Michael Teng Honorary President Energy & Chemicals Mr. Samson Wong Assistant Secretary-General Mr. Renny Yeo, PBM Mr. Brendan Wauters Asia Pacific Breweries (S) Pte Ltd Senoko Energy Pte Ltd
*Information is correct as of June 2013. Managed Exclusively by 04 Concerning smf
Visitors to SMF
Visitors from Federation of Malaysian Manufacturers
Dialogue with Mr. Winston Toh, Deputy Chief Executive and Mr. Foo Piao Representatives of Singapore Manufacturing Federation with Mr. Teo Eng Zhou, Deputy Director, Manufacturing and Construction Division, Singapore Cheong, Chief Executive Officer, and his team from IE Singapore Workforce Development Agency
Visitors from Philippines Delegates from Department of Labor and Employment (DOLE), Chinese Excellent Management Association from Taiwan, Regional Tripartite Wages and Productivity Board & SME Community over a dialogue and award winners for having Excellent management, visited session with the team from Singapore Innovation and Productivity Institute (SiPi) Singapore on a business trip 05 concerning smf
Gaining Deeper Insight on Singapore’s Population and Community Dialogue Session with Minister Grace Fu and MME IG Raises Funds for Dover Park Hospice
Through interactive display and visual aids, Ms. Grace Fu, Minister in the (From L-R) Mr. John Kong, Chairman of MME IG, Dr. Moh Chong Tau, Prime Minister’s Office, sought to explain the premise behind the Population Honorary-Secretary of SMF, Dr. Stella Wee, CEO of Dover Park Hospice and White Paper, which was released this year Minister Grace Fu
At the closed door dialogue session hosted by the Singapore As part of their outreach, the MME Industry Group went Manufacturing Federation (SMF) on 2nd April 2013, about about publicising their efforts and collecting donations 130 participants had the opportunity of engaging Ms Grace over a period of 6 months. They had also previously Fu, Minister in the Prime Minister’s Office on several trends donated a special refrigerator to the hospice. that have implications for business. Speaking to the crowd, Mr. John Kong, Chairman of the “Dialogues are necessary and effective platforms for both Industry Group also announced that the MME Industry the government and the public to better understand each Group had adopted the Dover Park Hospice as part of their other. For the government, they will be able to understand community effort. the concerns and challenges that the participants are facing; while the participants will get to listen to the perspective and considerations of the government,” shared Dr. Moh Chong Tau, Honorary-Secretary of SMF. Organised as an avenue for members to better explore Singapore’s policies, the hour-long session saw Ms. Grace Fu addressing a repertoire of topics, ranging from the Population White Dr. Moh Chong Tau Paper to the Nation’s total fertility rate. presenting a token of appreciation to the Guest- of-Honour, Ms. Grace Fu, Citing a real-life sample study, Ms. Grace Fu projected Minister in the Prime Singapore’s population moving into 2030, and highlighted the Minister’s Office issues and dangers of having a largely shrinking workforce. “It is dangerous to strike comparisons between different generations; to compare the baby boomer period with “SMF aims to be a world-recognised national federation the current one. Instead, we should focus our thoughts committed to creating value and services for our members, on what jobs we have today, and think about what jobs we the manufacturing sector and Singapore. However, it is need to have in the future, so our children can be gainfully important for members to know that we not only focus on employed,” shared Ms. Grace Fu, responding to questions our business; we also focus on the community,” he added. on the current foreign labour policies. “We are deeply and sincerely grateful to you for your strong Following the dialogue session, Ms. Grace Fu witnessed support, steadfast efforts and commitment in helping the presentation of $15,400 that had been raised towards Dover Park Hospice. Our patients are very grateful to SMF the purchase of a new van for the Dover Park Hospice members and staff for their continued support in raising through the initiative of the SMF Metal, Machinery and much needed funds to help defray their financial burden,” Engineering (MME) Industry Group. The donation signifies concluded Dr. Stella Wee, CEO of Dover Park Hospice. the Federation’s stand on the importance of healthcare and eldercare for a rapidly aging population. 06 Concerning smf
Addressing Business and Manpower Challenges CEO Dialogue with MOM & MTI Ministers
On 3rd May 2013, the Singapore Manufacturing Federation (SMF) organised a closed door CEO Dialogue with Mr. Tan Chuan-Jin, Acting Minister for Manpower and Mr. Teo Ser Luck, Minister of State, Ministry of Trade and Industry, to highlight and discuss the current concerns and challenges faced by businesses in Singapore. More than 135 participants comprising CEOs, senior management and representatives Mr. Teo Ser Luck, Minister of State, Ministry of Trade and Industry (3rd from left), Mr. Tan Chuan-Jin, Acting Minister for Manpower (4th from left) with of trade associations attended the dialogue session. (From L-R) SMF Council Members Mr. Douglas Foo, Mr. Ryan Chioh, Mr. George Huang, Dr. Moh Chong Tau and Mr. Simon Li Over the dialogue session, several questions were fielded on rising business costs, the tight manpower situation Participants were very satisfied with the CEO dialogue in manufacturing industries and the impact of various and were appreciative of the ministers taking the time to government schemes on SMEs. Participants had a candid participate and share at the dialogue. Ms. Claire Ariela Shen, discussion with both ministers and shared views on the Director of Cooking Art Industries Pte Ltd, commented that direction and pace of transformation that the Singapore “it makes a big difference getting CEOs together and having economy should take. The ministers explained that these the opportunity to speak to ministers.” policies were implemented as Singapore is going through a period of transformation and transition under the “Through interacting with the ministers, we had the current phase of economic restructuring. They assured the opportunity to find out what the government is doing participants that there were at least 20 government schemes and how they are balancing the economy, businesses and in place, and encouraged them to visit the SME Centre@ citizen matters. I have a better understanding now on their SMF to find out which schemes would cater to their needs. perspective,” said Mr. Goh Eng Kwee, Business Development Manager of Closed-Loop Technology Pte Ltd. There were also concerns among the audience regarding poaching and job hopping. Mr. Tan Chuan-Jin shared that “We had a good meaningful discussion on the challenges to retain employees, companies should focus on building and issues facing the manufacturing industry here in an engaged workforce. This includes improving the quality Singapore today. Many of the SMF members voiced their of leadership, creating a culture and environment which is concerns on the impact conducive for retaining happier and more productive workers. of the foreign manpower changes and the pace of “SMEs face a difficult time coping with rising business cost economic restructuring. and a tightening labour market. Economic restructuring As I assured them, the and raising productivity is the sustainable way to overcome Government remains these challenges and strengthen our business sector. The committed to helping government will help companies through this transition businesses through period with a wide range of schemes and programmes. this transition, and We are also working closely with the trade associations they are certainly not and chambers to raise awareness of our schemes. Our alone here. Together, Mr. George Huang, President of SMF, presenting a token of appreciation to Mr. Tan focus remains on building a vibrant economy that creates we can help businesses Chuan-Jin, Acting Minister for Manpower opportunities for our people and businesses,” said Mr. Teo stay competitive, while Ser Luck. employers together with the Government develop our workforce in the manufacturing sector. I am confident we will be able to continue to nurture a Singapore Core and grow the industry in the years ahead,” concluded Mr. Tan Mr. George Huang, President of SMF, (From L-R) Mr. Tan Chuan-Jin, Acting Minister for Manpower, Mr. George Chuan-Jin. presenting a token of appreciation to Huang, SMF President and Mr. Teo Ser Luck, Minister of State, Ministry of Mr. Teo Ser Luck, Minister of State, Trade and Industry at the panel discussion Ministry of Trade and Industry 07 concerning smf
Step up and Transform with SME Centre@SMF More than 500 participants attended the 5th Enterprise Development Centre Conference held on 25th March at Max Atria, Singapore Expo. The theme for this year’s EDC conference is “Step up and Transform”.
Alluding to the theme of this year’s conference, Guest-of- Honour MOS Teo Ser Luck Minister of State introduced The unveiling of the new SME Centres mark the Government’s commitment the suite of measures in the recent budget to help smaller in helping small firms overcome the increasingly challenging business environment firms boost productivity, including the PIC Bonus, Wage Credit Scheme and Enhanced Workfare Training Scheme. relevant aid programmes, will be expanded to become SME Highlighting the efforts of the five Enterprise Development Centres from 1 April 2013. This will enable firms to access Centres (EDC) island-wide in assisting more than 70,000 more information and seek advice on a wider range of SMEs over the last 7 years, he also encouraged SMEs to assistance programmes through the SME Centres from both constantly review and update their business model to adapt the private and public sectors. to the fast pace of technological change.
Enhancing business competitiveness has always been Joint-Partnership to Enhance at the forefront of Singapore Manufacturing Federation (SMF). One of the beneficiaries of the Federation’s efforts Talent Flow to SMEs is BG Streets Holdings, a company that owns the license SME Talent Programme and distributorship for brands such as Disney and Cartoon Network in Singapore and Malaysia. It was almost a On the 6th June 2013, the SME Talent Programme (STP) year ago that Ms. Looi Sheau Chian, owner of BG Streets was launched. A Memorandum of Understanding was approached EDC@SMF to learn more about how to grow signed in a ceremony among the 5 Polytechnics, the her business. Through a comprehensive diagnosis, the EDC Institute of Technical Education (ITE) and 6 participating representative helped Ms Looi identify her company’s needs Trade Associations & Chambers (TACs). The Singapore and current gaps. From there, Ms Looi was able to tap on the Manufacturing Federation being one of the appointed TACs. Innovation and Capability Voucher (ICV) scheme to engage a consultant. What resulted was a customised roadmap The STP, initiated by SPRING Singapore, aims to attract for BG Streets Holdings to build capabilities and a training local talents from the Polytechnics and ITEs to SMEs plan to help employees upgrade themselves and improve by sponsoring students with study awards and job productivity. opportunities upon graduation. The programme aims to match 3,000 Polytechnic and ITE students with 700 to 800 In a move to champion this transformation, the Government SMEs. Participating SMEs are eligible for up to 70% funding also announced that the five EDCs, set up to lead SMEs to from SPRING Singapore.
To find out more, please contact: Janice at janicekwok@ SME Centre smfederation.org.sg or Jimmy at jimmyjun@smfederation. @ SMF org.sg
Formerly known as EDC @ SMF, the name changed to SME Centre @ SMF on 1 April 2013. SME Centre @ SMF is a one- stop centre, educating SMEs via capability and awareness workshops and roadshows, and organizes networking opportunities. The centre helps businesses grow and enhance their operations through consultancy services. It serves to inform SMEs on government schemes, means of application as well as facilitates business leads. By providing productivity and business diagnosis, the centre serves to propel businesses forward and expand overseas. To find out more, please contact SME Centre@SMF at Guest-of-Honour Mr. Teo Ser Luck, Minister of State for Trade and Industry [email protected] or 6826 3020. (7th from left), with Dr. Ahmad Magad, Vice President, SMF (2nd from right) 08 Concerning smf
Silver Productivity Nurturing and Enriching the Singapore Mature Workforce
With the Government’s re-employment legislation while reducing their need to increase labour. The training encouraging the re-employment of older workers beyond programme enhances the welfare of mature workers in the the age of 62, the Silver Productivity programme, a FIRST workplace by redesigning policies, processes and improving training programme of its kind, was created to raise the overall working environment. productivity for companies while enhancing the well-being of the older workers. After going through the Silver Productivity programme, these companies experienced significant increases in their Over the past year, a Silver Productivity programme has productivity levels, greater levels of satisfaction among their helped many companies in their quest to increase productivity mature workers and increased profit margins, while also noticing a drop in the number of workplace injuries and medical costs. “The Silver Productivity programme helped our managers to understand the concept of productivity For more information and our Success Stories, head to management and identified challenges faced by http://www.smfccl.sg mature workers, which initiated our focus on improving workflow in all processes. This helps to ensure the continuity of the workforce and “The Silver Productivity programme helped job retention with lower turnover, prolonged to educate the workers to not only increase employability and even attracted more mature productivity, but also improved their work while workers to join us.” making equipment easier to handle.”
Mr T. P. Chan Dr. Moh Chong Tau Managing Director of President & CEO of Makino Asia Systematic Laundry & Uniform Services Pte Ltd 09 concerning smf
Boosting Productivity by Investing in Mature Workers Systematic Laundry & Uniform Services Network Pte Ltd and SMF Centre for Corporate Learning Wins Award for NTUC May Day Model Partnership Awards 2013
This award serves to recognise institutions and individuals who have worked with partners to raise wages and productivity through the Progressive Wage Model innovation, technology automation, gain-sharing and job re-design, and/or increase job worth through skills upgrading to develop a Resilient and Adaptable Workforce.
Being the first training programme to raise productivity and enhance the well-being of older workers at the workplace, the Silver Productivity Programme is jointly organised by SMF, e2i May Day Awards group photo and Republic Polytechnic (RP). Systematic Laundry & Uniform Services Pte Ltd and training partner Singapore Manufacturing Federation Centre for “Winning the May Day Award is a bonus to the company and Corporate Learning (SMF CCL) have won awards for the I think it is very encouraging, especially for SMEs. I am happy NTUC May Day Model Partnership Awards 2013 (Institutional that our efforts have been recognised and our elderly workers Category) for being the early adopter and training partner of who participated in the project are extremely delighted with the Silver Productivity Programme respectively. the good news.” said Mr. Chan.
Systematic Laundry’s Story Systematic Laundry and Uniform Services Pte Ltd provides total solutions for all areas of textile care management and services, from laundry management services for hotels and service apartments, dry cleaning uniforms, to providing education and training on-site or for selected centres.
With 9% of their employees being mature workers (50 years old and above), and increasing market demand, Systematic Laundry felt the need to heighten their market readiness.
Through the programme, Systematic Laundry identified constraints and challenges faced by their pool of mature workers. One such challenge was being inundated by labour-intensive manufacturing processes. By recognising Mr. T. P. Chan, Managing Director of Systematic Laundry & Uniform Services those issues, the company was able to work towards raising Pte Ltd productivity. As such, the company successfully enhanced their business competitiveness, reduced their reliance on Currently, after participating in the Silver Productivity foreign workers, and achieved a more efficient job redesign Programme, the company has about 25 elderly workers for mature workers. ranging from 60 to 70 years old. They are now able to carry out their tasks in a less demanding environment. This group “As a company that values our mature workers, the company of workers have also been given salary adjustments between prides itself in adopting a flexible working environment for 3-8% based on their performance. With an improved the workers. We have invested in advanced equipment that working environment, mature workers will be able to boost caters to their physical needs which will relieve physical productivity a step further by enhancing and tapping on the demands by reducing hand and body movement,” shared Mr. advanced equipment catered to their physical needs. They are Chan, Managing Director of Systematic Laundry & Uniform also more assured of their prolonged employability, annual Services Pte Ltd. performance incentive and salary adjustment.
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Forging Ahead on the Innovation-Led Productivity Highway With a pool of productivity resources and close partnerships with local government agencies and industry experts, the Singapore Innovation & Productivity Institute (SiPi) aims to champion manufacturing excellence through innovation and productivity in Singapore’s manufacturing sector. Driving the success of SiPi are passionate and dedicated SiPi Productivity Managers. The Connect Team finds out more from SMF’s Productivity Managers Mr. Chang Phuan Heng and Mr. Siew Ying Choy on their own and SiPi’s development, and how SiPi can give companies a business edge.
What is productivity, and why should companies focus on increasing productivity? PH & YC: Productivity is about doing more with less. It is measured by the amount of input we use to the amount of desired output we get, where having less input to achieve SiPi Productivity Managers Mr. Siew Ying Choy (left) and Mr. Chang Phuan Heng more output is ideal. Focusing on productivity is important (right), help companies to improve productivity by practising lean diagnostics because it helps companies become competitive. This and provide specially tailored solutions to aid in companies’ specific needs enables them to survive in the business world. Times are challenging for some SMEs as they face labour issues. As How do you see yourselves and SiPi developing in the such, they need to focus on continuing to be profitable. future? This can be facilitated through raising productivity and PH: I believe that SiPi will become a leading driver of implementing best processes. innovation thinking and be able to provide the best practices in Singapore. Personally, I would like to be exposed to a What do Productivity Managers do to help clients variety of business projects as all organisations are diverse improve their productivity? in their systems and processes. PH & YC: We first perform diagnostics to understand the gaps of the company. With this, we are able to deliver customised YC: I hope to see SiPi grow to become a national icon and solutions to clients, give companies a set of productivity leader in terms of innovation and productivity. As for myself, tools, and provide training for their staff on how to make use I want to journey, value-add and work hand-in-hand with of these tools. We will advise companies to seek funding to SMF to work on bringing SiPi to the exceptional recognised lessen their costs. For SMEs, diagnostics is complimentary level which I envision. as they are subsidised by the government through the Innovation and Capability Voucher Scheme (ICV). What excites you about doing the SiPi work? PH: With 4 key knowledge strategies Resources, Generation, How does your expertise and past experience help in Implementation and Dissemination, SiPi services are your engagement with clients? designed to assist SMEs embark on a business productivity PH: I have been working for MNCs for over twenty years. I excellence journey. In recognition of these 4 areas, SPRING have learnt many best practices and good business models Singapore and IE Singapore have awarded us with the from there. Using all the skill-sets that I acquired over the Local Enterprise and Association Development (LEAD) years, with this knowledge and know-how, I am able to Programme funding to drive initiatives to improve the customise this into an actionable plan that SMEs can apply. overall capabilities of SMEs in their industries.
YC: In my previous job, I was involved in enhancing YC: Having the opportunity to meet with diversified productivity on processes and overcoming challenges with customers is an eye-opener that expands my horizons and innovative ideas that would see outcome increased by business acumen. Having to face different sets of problems leaps and bounds. I hope to translate this learnt knowledge during our consultation work means that we have to think and expertise to my current work situation to assist SMEs, out of the box to generate creative yet pragmatic solutions Large Local Companies (LLCs) and MNCs to enable them together with our clients. When our clients benefit from to improve their business processes through these different our programmes, there is a sense of self-satisfaction and multi-pronged approaches. fulfilment that spurs me on in the continuum of work. 13 concerning smf
Time to Innovate your Business Models The tightening of foreign labour policies has forced industries to wean off their reliance on foreign workforce. With globalisation, SMEs also recognise the declining need for intermediaries such as agents and distributors. Hence, many SMEs are pressed to change their business models and expand their business offerings to survive. More importantly, these SMEs need to creatively rethink their processes to create new competitive edge and to ensure productive use of manpower resources. One method is to infuse the product manufacturing and services with new value proposition to capture new markets. How do SMEs transform themselves productively, thriving Examples of companies innovating their business model to on innovation that guarantees returns on investments? sell product-service system include Apple with the iPod, While Product Innovation and Process Innovation are Amazon with the Kindle, Nestle with the Dolce Gusto, and bite-sizeable goals to reach, entrepreneurs could explore Dell with its build-to-order business model. Business Model Innovation. Themed ‘Business Model Innovation’, the Singapore What is Business Model Innovation? Innovation and Productivity Conference 2013 will invite Business model refers to the design of a business to deliver value. experts and distinguished speakers to share insights As such, business model innovation refers to how companies with SMF members. SMF and Singapore Innovation and could implement innovative ways to create, capture and deliver Productivity Institute (SiPi) will also organise master classes value. Business model innovations have helped redistribute and focus group discussions on Business Model Innovation. value to and re-shape industries to achieve a state of inclusive To join us for these events, please write to [email protected] growth. indicating your interest.
Case in Point: Sakae Sushi Back in the mid 1990s, when sushi was considered a novelty, Sakae Sushi emerged into the restaurant scene. Her first outlets set up in 1997 was located in the heart of the financial district. However, the company met with the SARS outbreak shortly and was challenged to rethink its business model.
Mr. Douglas Foo, Chief Executive Officer and founder of Sakae Sushi, realised a strong need to better serve customers through quality and speedy service. Inspired by the Toyota Production System, he introduced the conveyor belt system, i.e. a rotating stream of freshly made sushi, extending the buffet and self-service concept to value-conscious customers. Sakae Sushi also introduced the central kitchen concept to support the operations of new outlets. Preparation of rice and other raw materials were automated in the central kitchen, which allowed for cost savings during procurement of ingredients, imposing higher quality controls.
With the innovative use of technology in food preparation and food service and at the same time imposing higher quality controls. Sakae Sushi was able to overcome her business challenges and forge forward to become the highly successful company and brand we see today. 14 CCommoncerunnicianteg smf
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Raising Standards Across Industries Administering Standards Development with SMF-SDO
SMF is widely recognized as a leader in manufacturing and a strong advocate of the implementation of standards in various industries. SMF-SDO is one of the two Standards Development Organisations appointed by SPRING for a period of three years from 1st April 2011. SMF-SDO is tasked with the administration of standards development work across three committees: General Engineering & Safety Standards, Food Standards and Biomedical Standards.
With their respective technical committees and working (From L-R) Mr. Caleb Ng, Auditor, PSB Singapore Pte. Ltd, Mr. Lam Joon groups, SMF-SDO successfully launched a suite of Khoi, Secretary-General, SMF, Ms. Jacqueline Monteiro, Chairman of BMSC, Mr. Jason Low, Senior Manager, Standards, SPRING Singapore, Professor standards across various industries, bringing about a James Goh, Professor and Head of Department of Bioengineering, NUS and great enhancement in the economic competitiveness of Dr. Eddie Ang, Deputy Chairman, NMTC 212 the sector. The General Engineering & Safety Standards 23 standards over the last year, and is looking forward to launching 5 new standards.
In the month of March, SMF-SDO organized appreciation events for the respective three committees, thanking their volunteers and various partners for their time and commitment. The number of volunteers involved in its activities has accumulated to 690 to date. For 2013, SMF- SDO plans to review 47 standards. In addition, 7 standards launches will be organised this year. To further boost awareness and opportunities of Singapore standards, SMF- SDO promotes active industry engagement and outreach through the organization of standards launches, exchanges, and awareness seminars. Questions covered during the Panel Discussion include clarifications on the major changes made to the Technical Specification, as well as applications of the SS
Committee (GESSC) in particular, has developed a total of 35 out of 53 Singapore Standards, making up the bulk of the 56 Approved Codes of Practice (ACOP) gazetted in the Workplace Safety and Health Notification of 2012. The Biomedical Standards Committee (BMSC) organized an industry briefing session on Singapore Standards (SS582) Thermal Images for Human Temperature Screening on 22 March 2013. The TR 15 (the reference point for the SS) is the first technical specification for thermal imagers in the world. Some of the major updates include the specification (From L-R) Mr. Chan Yew Kwong, Chairman of GESSC, Mr. Lim Meng Wee, Managing Director of SP Consulting (International) Pte. Ltd, Mr. Cheong Tak of detector pixels, the types of temperature screening and Leong, Deputy Director, Standards Division of SPRING Singapore and the addition of specific requirements for thermal imagers. Mr. Seet Choh San, Deputy Chairman of GESSC The Food Standards Committee (FSC) reviewed a total of 15 conCcerommnuningic smfate
Promoting Innovative Safety Practices In Workplaces Workplace Safety and Health (Manufacturing) Awards Presentation Ceremony 2013
On 17 May 2013, the Workplace Safety and Health Council sessions with relevant government agencies and provide (WSHC), in collaboration with the Ministry of Manpower feedback on HSSE legislations, policies and industry (MOM) and Singapore Manufacturing Federation (SMF), standards with the aim of promoting a safer manufacturing presented two annual Workplace Safety and Health Awards. work environment,” concluded Mr. Birch Sio, Chairman of SMF would like to thank the event sponsors, Honeywell HSSE Function Committee. Safety Products and Lloyd’s Register Asia for their support.
The Workplace Safety and Health Awards for Supervisors acknowledged and recognised valuable contributions by supervisors who cultivated safe and healthy workplaces by taking care of workers under their charge and improving the safety and health performance in their workplaces. The Workplace Safety and Health Innovation Awards recognised the companies and teams with innovative practices or solutions which improved safety and health in the workplace. The Gold awardees’ projects include an Edge protector that Mr. George Huang, SMF President (1st from left) and Mr. Birch Sio, prevent cut injuries from handling glass panels, a light weight Chairman of HSSE Function Committee (1st from right), with winners of the Gold award for the Workplace Safety and Health Innovation Awards scrapper that removes floss and a process that eradicates the need for the wire cutting process. Gold Award Winners “HSSE Function Committee will continue its efforts to • ESH Elite Team from AFPD Pte Ltd engage the manufacturing sector through the SMF Industry • B.A.S.I.C from the Polyolefin Company (Singapore) Groups by leveraging on our strong strategic alliances Pte Ltd and partnerships with relevant authorities, agencies, • Wafer SAW from REC Wafer Pte Ltd institutions and companies to organise more dialogue
Singapore and China Deepen Ties in Petrochemical Sector
platform for the exchange of views between petrochemical industries in China, Singapore and Southeast Asia,” shared Mr Brendan Wauters, Chairman of SMF Energy & Chemicals Industry Group, President and CEO of Senoko Energy Pte Ltd.
CPIC 2013 attracted big petrochemical players from 8 countries, including Eastman Chemical Ltd, The Chemical Daily, Sembcorp Industries Ltd, The Catalyst Group and Nippon Concept Singapore Pte Ltd.
Panel of VIPs (from L-R): Following a Q&A session, the next part of the session began Mr. Lam Joon Khoi, Secretary-General, SMF; Mr. Terence Koh, Executive Director of Singapore Chemical Industry Council (SCIC); Ms. Grace Zeng, Deputy with a presentation of the Petrochemical trades between Managing Director of CNCIC; Mr. Jiang Xinmin, Deputy Director of Centre for China and Major ASEAN Countries. Participants were Energy Economics & Development Strategy Energy Research Institute, NDRC introduced to a comprehensive export and import analysis, of China; Mr. Chau Tak Vui, Managing Director of McKinn International Pte Ltd regulation and policy analysis. This was followed by a discussion on the impact of external environmental and In a joint collaboration with China National Chemical economic conditions on the trades, inciting the interests of Information Centre, SMF Energy & Chemicals Industry the participants on future trading opportunities. Group brought together more than 100 thought leaders and decision makers at the China Petrochemical Industry “CPIC offers a good opportunity for business networking Conference 2013 (CPIC 2013). This was held at Swissotel with industrial players. Our company is one of the most Merchant Court Singapore on 18th April 2013. Singapore active Singapore chemical distributors in China, and as and China aim to increase collaborations through ramping China is the largest chemical producing and consuming up efforts on trade and business partnerships, thereby country in the world, it is essential to keep abreast of the emerging even stronger in the petrochemical industry. latest developments in the petrochemical industry in China. CPIC provides the right avenue to meet this objective,” “The objective is to share development prospects for and shared Mr. Chau Tak Vui, Managing Director of McKinn cooperation opportunities with the petrochemical industry International Pte Ltd, a fellow supporter of the CPIC event in China. I hope that the conference will be a high-end for two consecutive years. 16 CFommeatuunreicate Enhancing Opportunities in the Global Arena Interview with Mr. Simon Li, Vice President of SMF and Chairman of Global Business Groups Function Committee
At Singapore Manufacturing Federation, the Global Business Groups (GBG) help members of the Federation promote and expand their business in Singapore and globally. Vice President of SMF and Chairman of Global Business Groups Function Committee, Mr Simon Li, shares his plans and visions for GBG with Connect.
Feoso (Singapore) joined the then SMA in 1980. After 26 years of membership, Feoso Oil took over the membership due to restructuring in 2006, with Simon being the CEO of Feoso Oil (Singapore) Pte Ltd. Together with Total Oil and Singapore Petroleum Company, the Oil & Gas Industry Group was formed. As a regional oil group, Feoso also partners with ExxonMobil, Shell, PetroChina, Sinopec and Cosco in joint-ventures in China. The group now has 12 companies operating locally.
“My involvement in various positions in the federation over the past 7 years has given me numerous opportunities to network with many like-minded senior executives. Born in Hong Kong, these opportunities have helped assimilate me into the business culture of Singapore. Since taking on the role as the Chairman of the Global Business Groups in 2011, I have broadened my horizons enormously through interacting with various diplomats, government officials and business leaders at home and abroad. Within this year, we have met ambassadors and high commissioners from the ASEAN, Latin America and middle East,” shared Simon.
GBG assists members in enhancing international competitiveness and branding by organizing country conferences, regional seminars, networking sessions, workshops and industry-specific educational and outreach programmes. With funding from IE Singapore under the iMAP scheme, every year GBG organises Singapore pavilions in around 40 trade fairs globally, along with about a dozen business missions targeting mainly emerging markets.
Business missions enable delegates to assess market potential through interacting with government officials and business counterparts, while trade fairs provide the platform for making contact with potential customers or distributors. Occasionally, buying missions are organised to visit trade fairs overseas. In addition, GBG helps members leverage and utillise Free Trade Agreements (FTAs) by advising companies on how to tap on FTAs for their benefit.
Mr. Simon Li, Vice President of SMF and Chairman of Global Business Groups Function Committee
SMF has given me privileged opportunities to gain knowledge and friendships. Therefore, I always remind myself that when I learn, I also teach. What I get is what I give in return, and when I get, give. Sometimes a small thing we do can mean a lot in another person’s life, concluded Simon 17 CommFuneaticuarete
This year, GBG successfully launched the Business Expansion Program to help companies to expand Iskandar and Riau. These two regions were selected in view of their close proximity to Singapore and hence, companies can better leverage on Singapore’s strengths when expanding overseas. GBG also has plans to invest in an online portal to enable companies to have a ready source of information and carry out an online self-analysis on the requirements of expanding to Iskandar and Riau.
Simon shared that not all companies are ready for expansion, as it depends on whether the company has enough resources and whether the company has a need to expand. “If there Singapore delegates at a Timor Leste business mission to find out more is no obvious niche for you to expand into, it is better about the business potential and opportunities in the country to do so only when the need arises. On the other hand, if there is a clear area to expand to, it would be beneficial to conduct strategic planning to compare if organic growth is better than expanding through acquisition. To help Singapore companies to venture overseas, IE Singapore has a Market Readiness Assistance (MRA) Grant which supports professional services for market assessment, market entry and business restructuring through internationalization,” advised Simon.
Ever so passionate in the work he does, Simon’s motto has been ‘we make a living by what we get, but we make a life by what we give.’
Mr. Simon Li, Vice President of SMF presents a corporate gift to Mr. Wang Yunpeng, Mayor of Tai’An Municipal What is Business Expansion Programme? With support from SPRING Singapore, Singapore Manufacturing Federation offers you the following services to help you with your Iskandar and Riau endeavours: 1 Outreach programmes, comprising seminars, presentations, roundtable discussions, site visits 2 Referrals to banks and business networks 3 Consultancy through pool a of external consultants 4 advice on relevant funding schemes 5 Facilitation assistance, introductions, advice on forms, individual business meetings, policies, Mr. Simon Li, together with GBG and Singapore Delegates on a Myanmar regulation, leveraging on SMF’s connections Business Mission, where a business matching session was held with 6 upcoming Tool Kit Portal to provide online leading Burmese industrialists and business organisations diagnostic help to companies 18 Global ConnectionS
Identifying Business Opportunities, Establishing Collaborations Business Mission to Iskandar, Malaysia
To enhance the competitiveness of companies through exploring new markets and business opportunities, the Singapore Manufacturing Federation (SMF) organised a business visit to Iskandar Malaysia for more than 200 participants from more than 80 organisations on 4th April 2013.
The visit came at a time when there was growing interest amongst local Small and Medium Enterprises (SMEs) to Participants eagerly anticipating the start of a slew of briefings on the updates relocate or expand their of the Iskandar Development Region business to Iskandar Malaysia. Located a Setia, Cresendo and Ascendas. Participants were given the mere hour away from platform to learn more about each development in detail, Dr. Ahmad Magad, Vice President of SMF Singapore, Iskandar whereas visits to key industrial sites were crucial in their presenting a token of appreciation to His Excellency, Dato’ Mohamed Hussin bin Nayan, Malaysia is slowly decision-making process. Malaysian High Commissioner to Singapore gaining reputation of being an attractive “Overall, the business visit to Iskandar Malaysia was very destination for many Singapore SMEs due to its rapid beneficial to me. Where we would typically have to go progress into a world class industrial and commercial hub. through an agent for information, this trip has made it possible for direct one-on-one interaction with developers. The itinerary included briefings given by the Iskandar SMF did a good job in providing potential investors with clear Regional Development Authority (IRDA) and the Malaysian directions as to the options and issues to face when we decide Investment Development Authority (MIDA). The occasion to invest in Iskandar Malaysia. Beyond that, SMF has also served as a viable platform for participants to clarify their helped us greatly with regards to applying for government doubts and view some of the key industrial sites. grants. As a result of their assistance, our company was able to obtain a cash payout that went toward the purchasing “This business visit to Iskandar Malaysia is part of Singapore of laptops for the entire company,” commented Dr. Garrie Manufacturing Federation’s (SMF) efforts to support Giam, Business Director of PT Business Network (Pte) Ltd. businesses moving northwards. As the representative voice of the local manufacturing community, we understand that “Due to space constraints in our Singapore factory, we many businesses are still cautiously exploring the region, have been exploring the possibility of moving to Iskandar and require assistance to do business in Iskandar Malaysia. Malaysia. Up until this trip, I thought moving was not SMF is pleased to be able to join hands with these local SMEs, possible. Now that I am here, I realise that the region is to facilitate their move across the border,” said Dr. Ahmad very well-managed with impressive infrastructure. This has Magad, mission leader and Group Managing Director of II- definitely changed my opinion of buying a place and moving VI IR Asia. here,” shared Mr. Watson Seetoh, Group Managing Director of M.C. Packaging (Pte) Ltd. Briefings conducted by various developers included SP
A group photo of the delegates at the close of the first round of briefings by representatives from IRDA and MIDA 19 Global ConnectionS
Forging Stronger Business Ties with Myanmar
On the 19th to 23rd March this year, a delegation of 31 Singapore (AmCham), Association of Electronic Industries participants, led by Mr. Simon Li, Vice President of SMF, in Singapore (AEIS), Association of Small and Medium Chairman of Global Business Groups and Chief Executive Enterprise (ASME), Hong Kong - Singapore Business Officer of Feoso Oil (Singapore) Pte Ltd, visited Nay Association (HSBA), Singapore Business Advisors & Pyi Taw and Yangon, Myanmar. This was organised by Consultants Council (SBACC), Singapore-German Singapore Manufacturing Federation (SMF), together with Chambers of Industry and Commerce, and Singapore Green the Embassy of the Republic of the Union of Myanmar in Building Council (SGBC). The support garnered from both Singapore and International Enterprise Singapore. the Myanmar Government and associations in Singapore had indicated the significance of the Business Mission and The 31 delegates comprising 25 companies include the strong affiliation SMF has with these counterparts. members of SMF, American Chamber of Commerce in The mission program was packed with an array of business meetings and schedules from meeting Ministers, Deputy Ministers, and Director Generals from different Ministries, established Association and Chambers like International Business Promotion Centre (IBPC), and The Republic of the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) to private sector companies in Myanmar.
The SMF Delegation to Myanmar had proven to be successful and fruitful for the participants. The delegates had face-to-face engagements with key policy makers in Myanmar, gained invaluable insight to the Myanmar business environment, and made important business Group photo of SMF Delegation to Myanmar with Director General of Ministry of Planning and Economic Development, U Aung Naing Oo contacts pertaining to their area of business interests.
Ho Chi Minh City’s Largest Beauty Trade Fair COSMOBEAUTE Vietnam 2013
COSMOBEAUTE Vietnam 2013 took place from 11 to 13 April 2013 at Saigon Convention & Exhibition Centre, Ho Chi Minh City, Vietnam. 12 Singapore companies from the Beauty, Spa & Wellness industry participated under the Singapore Pavilion. Into its 6th edition, this fair is an excellent platform for Singapore companies exhibiting at this fair to meet international visitors, government officers and manufacturers in Vietnam.
“This is the 4th year that Sansho Cosmetics International Pte Ltd has been participating under the Singapore pavilion at Cosmobeaute Vietnam trade fair. The economy of Vietnam has improved over the last 2 years. Vietnamese are more aware of good quality cosmetics and skin care Mr. Masato Tajika, Managing Director with his business partner in Vietnam, products now,” said Mr Masato Tajika, Managing Director in front of his booth at the fair of Sansho Cosmetics International Pte Ltd, a GS1 member. A Storm Within? Are you aware if any of your workers are dealing with anxiety, depression or stress?
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Large International Exhibitor Participation at Food & Hotel Vietnam 2013
Organised bi-annually, Food & Hotel Vietnam (FHV) Parks Management is an established trading platform for Vietnam’s food and Liberty and hospitality industry. The trade exhibition unveiled Central. This event an impressive gathering of 434 international exhibitors was supported by and 19 international group pavilions, with 24 Singapore SMF and received companies exhibiting under the Singapore Pavilion. Mr a good turnout of Sunny Koh, Chairman of SMF Membership & Industry 54 participants. Groups Function Committee and Managing Director Mr. Sunny Koh, the of Chinatown Food Corporation Pte Ltd, was one of the exhibition leader, exhibitors. His company was elected as the Exhibition announced the Mr. Sunny Koh, Exhibition Leader for FHV Leader for FHV 2013. Participating companies shared recent launch of 2013 (left), presented a token of appreciation that they had met many new potential business contacts the ASEAN Food to Mr. Daniel Pok, Manager of Sembcorp and achieved their objectives for their participation. and Beverage Parks Management (right) Many revealed that they are contemplating to exhibit in Alliance (AFBA) in FHV 2015. the opening. “AFBA will help to harmonise food policies and standards, and to enhance the trade of safe as well as On 25 April 2013, the Singapore Pavilion exhibitors high quality food in ASEAN,” concluded Mr. Koh, AFBA attended a networking dinner hosted by Sembcorp Chairman for Singapore.
Exploring Maritime Opportunities in Vietnam INMEX Vietnam 2013 INMEX Vietnam Given the current surge in offshore drilling and exploration 2013, a bi- activities in Vietnam, INMEX Vietnam 2013 was an ideal annual event, platform for production and exploration managers, took place from engineers and consultants involved in maritime to source 5th to 7th March for the latest equipment via this platform. A special feature 2013 at Tan of INMEX Vietnam 2013 was the Buyers Programme which Binh Exhibition provided buyers and visitors an opportunity to meet & Convention suppliers for focused one-to-one appointments. Centre, Ho Chi Minh City, “We find the fair well-organized with a good flowof Vietnam. A total visitors from targeted industries. We have collected several of 18 Singapore contacts for potential future business. We would like to The Singapore Pavilion in INMEX Vietnam 2013 companies under thank Singapore Manufacturing Federation (SMF) for the the Singapore outstanding work,” shared Mr Zenco Tiwari of Aerodynamic Pavilion, which is supported by IE Singapore, participated. Metals Pte Ltd, an SMF member company.
Showcase Your Products Electrical, Electronics & Allied / Building Products & Construction Materials To The World BuildTech Asia 2013, Singapore July 24 – 26, [email protected] Join the 2013 International Marketing Activities CamBuild 2013, Phnom Penh, Cambodia Programme (iMAP) Trade Shows under the SMF- Sept 10 – 12, [email protected] organised Singapore Pavilion to showcase your products. DelhiBuild 2013, New Delhi, India Interested companies please contact SMF exhibition Sept 12 – 14, [email protected] project managers as stated: Metal, Machinery & Energy Lifestyle The 12th China Int’l Equipment Manufacturing Exposition Cosmobeaute Asia 2013, Kuala Lumpur, Malaysia 2013, Shenyang, China July 15 – 18, [email protected] Sept 1 – 5, [email protected] 22 Global ConnectionS
Local Coffee and Tea Manufacturers Gain Regional Exposure International Coffee & Tea Industry Expo 2013 It was an exhibition to entice the senses, as more than 95 the event was also coffee and tea exhibitors from 22 countries participated graced by Guest-of- in Café Asia 2013 and International Coffee & Tea Industry Honour, Mr. Teo Ser Expo 2013 at Marina Bay Sands Expo and Convention Luck, Minister of Centre on 14th March 2013. State for Trade and Mr. Patrick Lim, General Manager of Naturefarm Industry. “With more Marketing Pte. Ltd., went through months of research to identify the best choice of milk to The inaugural Café Asia 2013 exhibition marks Southeast than 15 Singapore- supply to coffee chains Asia’s first trade and consumer event. Held concurrently based companies with the International Coffee & Tea Industry Expo 2013, participating in Café Asia, this event is also an important platform to help Singapore’s home-grown brands market and promote their products and services to regional buyers,” noted Mr. Teo in his opening address.
“We decided to participate in the exhibition to introduce and create awareness on our products. The exhibition is a valuable opportunity for us to network with our industry peers, to better understand the coffee business,” said Mr. Patrick Lim, General Manager of Naturefarm Marketing Pte Ltd, a member of Singapore Manufacturing Federation.
Bali-favourite Domba Coffee similarly enjoyed brisk traffic throughout the day. “We joined Singapore Manufacturing Federation to gain more exposure for the brand. Even though this is our first time participating, response has exceeded our expectations,” concluded Ms Julie Tan, With close to 15 years of experience in the business, Domba Coffee prides Director of Domba Coffee. itself on robust and aromatic flavor of its luwak rock coffee
Integrated Platform for Payment and Retail Solutions Cards & Payments Asia 2013 and RFID World Asia 2013
The 18th of card-related equipment and the provision of card service Annual Cards bureau to both commercial and retail markets. & Payment Asia and the “We can leverage on talks and events organised by SMF to 10th Annual expand our business overseas. We have recently expanded RFID World our operations to Iskandar Malaysia with the help of SMF. Mr. Burt Png-Yap (second from the right), Director Asia were held With great competition from neighbouring countries like of Smartstripe Marketing Pte Ltd, together with at Marina Bay China, we will definitely collaborate more with SMF to explore staff from Smartstripe Sands Expo & business opportunities in Myanmar and Cambodia as we Convention Centre, from 24 to 25 April 2013. There were aim to provide a one-stop solution over 200 exhibiting companies, with 22 exhibitors in the provider for our clients,” Singapore pavilion. shared Mr. Burt Png-Yap.
Mr. Burt Png-Yap, Director of Smartstripe Marketing Pte Mr. Lam Joon Khoi (Third from the right), Secretary- Ltd, who was an exhibitor, commented that it was his General, Singapore second year participating in Cards & Payments Asia. The Manufacturing Federation, with Guest-of-Honour event was a good opportunity to showcase his products as Mr. Chris Skinner (3rd from his company hopes to branch out to a wider community. left), CEO of Balatro Ltd and His company, Smartstripe Marketing Pte Ltd, specialises in Founder & Chairman of the Financial services Club, SMF manufacturing polyvinyl chloride (PVC) cards, distribution staff and show organisers 23 Global ConnectionS
One-Stop Exhibition Platform Fire & Disaster 2013, LEDTEC Asia 2013 and Semicon Singapore 2013
Three concurrent exhibitions – Fire & Disaster Fire & Disaster Asia (FDA) 2013 2013, LEDTEC Asia 2013 and Semicon Singapore The 10th Fire & Disaster Asia was held together with 2013 were held from 7 – 9 May 2013 at Marina two other big events – Safety & Security Asia and Bay Sands, Singapore. the Workplace Safety & Health Asia 2013, where the combined exhibitions provided participants with a more comprehensive understanding on different aspects of issues, solutions and technology for safety. Participating in the Singapore Pavilion were 17 exhibitors, occupying a total of 288sq metres.
Mr. Mak Ka Weng, Sales Manager of Eversafe Extinguisher, an SMF member who joined the exhibition under the Singapore Pavilion with SMF, has participated in FDA2011 and is back in this trade fair for the second time. “We generated good leads over the FDA2011, with many of the contacts we met previously becoming our key customers. When people see your products, they VIPs opening the Fire & Disaster Asia 2013 trade show will have more in-depth of understanding what you are selling and would be more open to doing business with LEDTEC Asia 2013 you,” shared Mr. Mak. With a year-on-year increase in LED equipment spending in Southeast Asia, LEDTEC Asia held the second LED/ OLED Industry Trade Show in Singapore. They had their first taste of success in Singapore, attracting many participants from the region, including lighting designers and engineers, architects, and trade delegations. 20 companies exhibited their products with the Singapore Pavillion, organised by SMF Global Business Groups (GBG).
“We are definitely looking-forward to future collaborations with SMF. Such events help in our networking with both potential clients and our business partners,” shared Mr. Paul Zhang, Chairman of Dr. LED Pte Ltd. Mr. Mak Ka Weng, Sales Manager from Extinguisher (left) with his team
Semicon Singapore 2013 Southeast Asia’s Biggest Annual Microelectronic Event, event had two main focuses – to demonstrate the latest Semicon Singapore 2013, drew a big crowd over three technology developments in the microelectronics days, with more industries, and to emphasize that a skilled workforce is than 40 hours of crucial to powering the growth of these industries. business events and over 100 “This trade fair is good exposure for products and services exhibitors. 15 and we meet many potential customers from here. With companies also representatives from MNCs viewing our products, they took part in this may push their suppliers to make a purchase from us,” trade fair with commented Mr. Elton Tan, Assistant Manager from the Singapore Optical Gaging (S) Pte Ltd, a 14-year long member with Pavilion. The SMF. Mr. Elton Tan, Assistant Manager from Optical Gaging (S) Pte Ltd Enjoy an Allergy Free Lifestyle with prevention. Air Purifiers Dustmite Proof Mattress Encasings Anti-Dustmite Solutions Anti-Bedbug Solutions Dehumidifiers Mold and Mildew Solutions Petcare Vacuum Cleaners Water Filters
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Untitled-1.indd 1 11/27/12 4:33 PM 25 Communicate AFBA Accelerates Food Trade
The participants joining hands to signify the new alliance
The ASEAN Food and Beverage Alliance (AFBA) was AFBA aims to facilitate intra- and inter-regional trade by officially launched in Singapore on 18thA pril 2013 by senior strengthening partnerships between governments and ASEAN officials and leading experts from the region’s food national industry associations; providing constructive input and beverage industry. The new organisation, made up of into proposed food laws and standards; and promoting national industry associations from all ten member states awareness and dialogue on the scientific and regulatory of the Association of South East Asian Nations (ASEAN), will issues underpinning the food sector. help to harmonise food policies and standards to enhance the trade of safe and high quality food. The launch included presentations by Ms. Sulaimah Mahmood, SEOM leader of Singapore, ASEAN Director, AFBA Chairman for Singapore, Mr Sunny Koh, who welcomed Ministry of Trade and Industry; Dr. Roy Sparringa, Chairman guests to the launch, said AFBA will work with partners of the ASEAN Prepared Foodstuff Product Working Group; throughout ASEAN to help reduce the complexities of food Ms. Tan Poh Hong, CEO of the Agri-Food Veterinary trade between countries, encouraging economic growth. Authority of Singapore and Mr. Sundram Pushpanathan, Managing Director of EAS and Principal Advisor to AFBA. “We know that the road to harmonisation will not be easy, but we stand ready to help. As an industry, we Adding on, Ms. Tan Poh Hong, CEO of Agri-Food Veterinary understand the perils of fragmentation and we want to Authority of Singapore said, “The formation of AFBA is a leverage on the support of all stakeholders to accelerate significant milestone and I am confident that it will lead the harmonisation of standards and reduce the barriers to greater collaborations between the food industry in to trade. Singapore itself has played a key role in ASEAN ASEAN as well as the various ASEAN Committees and economic integration, including Customs cooperation and Working Groups tasked with harmonisation of standards, standards harmonisation. Like Jakarta, our city has become culminating in the realisation of the ASEAN single market. an important hub for ASEAN businesses and industry AVA, as Singapore’s food regulatory agency, will do its part to associations. It is our commitment to work with all partners help achieve this.” in AFBA to support the work of ASEAN leaders in achieving the Economic Community and accelerate trade,” shared During the event, the members of the AFBA Executive Mr. Sunny Koh. Board presented their collective Vision Declaration to Ms. Mahmood, Dr. Sparringa and Ms. Tan Poh Hong, as a symbolic commitment to the wider partnership.
“The formation of AFBA is a significant milestone for the ASEAN food industry. It will lead to greater partnerships between the food industry and government. HPB hopes that AFBA can help accelerate the harmonisation of food and nutrient standards in the ASEAN region. Singapore Manufacturing Federation has provided strong leadership and has made a start locally, bringing together stakeholders from different sectors of the food industry to form working groups with public agencies like AVA and HPB. An example is (From L-R) Mr. Zee Yoong Kang, CEO of HPB; Mr. Sunny Koh, AFBA the recent formation of a working group to look at front-of- Chairman; Ms. Tan Poh Hong, CEO of AVA, Mr. Sundram Pushpanathan, pack labelling. We look forward to AFBA playing a similarly Managing Director of EAS and Principal Advisor to AFBA; and Mr. Ted Tan, Deputy Chief Executive (Industry Development / International Partnership strong leadership role,” concluded Mr Zee Yoong Kang, Office), SPRING Singapore had a fruitful seminar Chief Executive Officer, Health Promotion Board. 26 Communicate Communicate Ride the Wave of Change with Project Reach 2013
A total of 100 students took center stage at the recent Project Reach 2013 held on 12th of April 2013. Boasting a tagline The panel of expert judges graded each of “Campaigning for Change 2013”, student teams worked presentation based with various non-profit organisations, and formulated on the quality and feasibility of ideas sustainable communication strategies to enable these organisations to proactively educate and engage the public on its community efforts.
Encompassing a wide spectrum of third sector causes, ranging from welfare travelling to charitable arts, this year’s list of beneficiaries include organisations such as UN Women Singapore, Bowling Association for the Disabled and Children’s Cancer Foundation.
“Working together with non-profit organisations, our students learn the importance of understanding client needs and translating those needs into workable communications solutions. Through this hands-on approach, Project Reach gives students a valuable learning experience and equips them with relevant industry skills necessary to achieve success in the future,” noted Dr. Angela Tan, Head of School, SMF Institute of Higher Learning.
The organisers of Project Reach “Project Reach 2013 serves to equip our students with skills and abilities that enable them to be better prepared to meet career in PR entails. Having said that, it was also a challenge the needs of their future careers and employers,” shared to some of us, as we had to juggle our full time jobs with Mr. Richard Soh, Chief Executive Officer, SMF Institute of the demands of the project in terms of client servicing and Higher Learning. research,” said Ms. Pearl Teo, team member of Blue Sky Communications. Students were appreciative of the unique course structure. “The campaign management module is a very different The winning teams this year are Connect PR, Blitz PR module compared to the others, as it gave us the opportunity and Think 20s, bagging the first, second and third prizes to work with real-life clients, and to get a taste of what a respectively.
Team Eureka! devised a communications strategy comprising both traditional Winners of Project Reach 2013, proudly showcasing their Best Presentation and online platforms Award Certificates 27 Communicate Passion Fuels Prestigious University Medal 2012 Student
Cassandra Tan Si Hui was recently awarded a University With her student transcript of Medal from Murdoch University. As part of the class of 2012, Distinctions and High Distinctions, Cassandra is one out of seven undergraduate students, it almost seems as if academics hand-picked from the entire student cohort of close to come easily to Cassandra. “It was actually really tough. At 20,000 students globally to be awarded the prestigious that point of time, I was juggling a full time job, studying University Medal. part time, and even managing my own online store. But I was determined to make it work, and to excel at my studies,” “I was both shocked and surprised to learn that I had been shared Cassandra. awarded the University Medal for 2012,” shared Cassandra. Indeed, her efforts did pay off. Citing passion as her Cassandra took her classes seriously and looked to the motivational factor, it is this same passion that has favoured school and her lecturers for guidance. “My educational Cassandra as she continues to chart her progress forward. journey at SMF Institute has been very rewarding for me. Not only are the lecturers knowledgeable and helpful, the “I hope that one day I can achieve my career goals which school is also very responsive to feedback,” said Cassandra. will enable me to contribute back to society. I believe that there is greater learning in giving, and that life should be a When asked on her decision to enroll at SMF Institute of continuous learning journey,” concluded Cassandra. Higher Learning, she immediately singles out the high standards of the educational provider as the main factor.
Cassandra graduated “I learnt about SMF Institute through an online forum with Distinctions and thread. I quickly realised that SMF Institute was able to High Distinctions. She cites passion as her provide me with an overall higher standard of teaching. It motivation to keep her also helped that others had spoken highly of the quality of moving forward the lecturers here.”
Allowing her to complete a double degree in Communications and Commerce, she also attributed her decision to the flexibility endorsed by SMF Institute with regards to areas of study and focus. “I was shopping around for a Communications degree, and was pleasantly surprised to discover that the Murdoch University double major programme at SMF Institute allows students to take up a combination of degrees. This was definitely a big plus point for me, as it meant that I could do a combination of marketing and communications. To my knowledge, SMF Institute of Higher Learning is the only educational provider to offer this.”
My educational journey at SMF Institute has been very rewarding for me. Not only are the lecturers knowledgeable and helpful, the school is also very responsive to feedback 28 Communicate CultureSAFE Integrating Workplace Safety and Health into Companies’ Cultures
CultureSAFE is a comprehensive programme to help CultureSAFE Model & Index System organisations nurture a strong workplace safety and health The CultureSAFE model comprises 6 organizational (WSH) culture. The programme helps inculcate a safety attributes dictating the WSH practices, perceptions and mindset and the importance of incorporating safety into beliefs of its stakeholders. These attributes influence work culture in every member of the organisation. what and how the organisation responds to WSH at their workplaces. Developed by the WSH Council, the programme is based on the WSH culture model and framework. Through a five- step cycle, CultureSAFE measures the organisation’s WSH culture and benchmarks it against other organisations by:
(1) Diagnosing the current WSH culture state; (2) Reporting strengths and pointing out gaps; (3) Planning for cultural shifts; (4) Implementing action plans and initiatives; (5) Reviewing and evaluating the progress. 6 Attributes of WSH CultureSAFE Model
Through employee surveys and on-site assessments, the WSH cultural profile of the organisation will be quantified using an index system which represents five distinct levels of WSH culture maturity. It also reveals the strengths and gaps of the organisation’s WSH culture. With this information, organisations can implement programmes to meet WSH needs, and help CultureSAFE Model Index System to continually raise WSH standards at the workplace.
How will CultureSAFE benefit companies? Who is CultureSAFE For? CultureSAFE aims to make WSH culture a way of life by: CultureSAFE is designed for all • using a broad-based model that is applicable to all industries in organisations which have: Singapore; • Providing a free model for assessment; • achieved bizSAFE Level 3 or above; or • Driving employee engagement and social cohesion in your • Implemented a WSH management organization; system (WSHMS) • Improving safety practices by sharing of thoughts, ideas and best practices on WSH culture perspectives; • Continually reinforcing the WSH culture by benchmarking against How to Sign Up? other organisations; Join the CultureSAFE community and • Being a part of the reputable CultureSAFE community. embark on your WSH journey today! For more information, visit www.wshc.sg Ultimately, CultureSAFE promotes a safer and more supportive working environment which will minimise work risk and maximise productivity. 29 Communicate A*STAR GET-Up 10th Anniversary Event 10 years of equipping SMEs to Leverage on Technology and Innovation
The Growing Enterprises with Technology Upgrade (GET- Up) programme commemorated its 10th anniversary on 14th May 2013, at Resorts World Convention Center, Singapore. GET-Up is a key programme in A*STAR targeting to upgrade technological capabilities of local technology-intensive companies, with the focus on local Small and Medium Enterprises (SMEs). The programme included a Technology for Enterprise Capability Upgrading (T-Up) Award ceremony and sharing of success stories by keynote speakers.
An insightful panel discussion and Q&A session on SMEs, research, technology and government schemes was moderated by Dr. Raj Thampuran, Managing Director, A*STAR. Panelists for the discussion were Ms. Chew Mok Panelists for the panel discussion and audience Q&A. (From L – R) Mr. Ang Yuit, Vice President, Strategies and Development; Ms Chew Mok Lee, Assistant Chief Executive, Entrepreneurship and Lee, Assistant Chief Executive, Entrepreneurship and Innovation; Innovation, Mr. Douglas Foo, Deputy President, SMF and Dr. Raj. Thampuran, Managing Director, A*STAR; Mr. Douglas Foo, Deputy CEO, Sakae Holdings, Mr. Ang Yuit, Vice President, Strategies President, SMF and CEO, Sakae Holdings; and Dr. Simon Goo, Executive Director, and Head of Risk Analytics, Risk Management and Development and Dr. Simon Goo, Executive Director, and Head of Risk Analytics, Risk Management. Another question raised was how to get researchers to understand the problems faced by SMEs. Mr. Ang Yuit, The first question raised was how to have a one-stop centre Vice President, Strategies and Development, proposed that to help SMEs identify the right schemes out of the plethora of having focus group discussions would be beneficial to both schemes available. Mr. Douglas Foo, Deputy President, SMF parties. Mr. Douglas Foo shared his story on how he worked and CEO, Sakae Holdings, responded that the SME Centre@ with various research institutes to gather information SMF offers business and productivity advisory services, on key business areas and incorporated new technology to help SMEs gain a better understanding of government into his new products. He encouraged SMEs to consider schemes that suit their needs. collaborations with researchers, as they will understand the problems faced when they play a part in the business.
of the challenges faced by Small and Medium Enterprises (SMEs).
The dialogue session was also a welcomed initiative for the Federation to proactively share its perspective on ground sentiment and present collective views on behalf of the manufacturing community.
Mr. Marc Lim, Management Associate and Planning Mr. Lam Joon Khoi, Secretary-General of SMF’ giving the participants an Officer at the Ministry of Education, expressed overview on the role of Singapore Manufacturing Federation appreciation for the exchange of ideas. “The dialogue succinctly highlighted the value of the manufacturing Engaging Young Minds industry in Singapore, as well as the intricacies of the sector as a whole in relation to externalities and the More than 50 young local public service staff gathered at multiplier effect.” SMF House on 2nd April 2013 to engage the Federation in meaningful discussion on government policies and “We laud SMF’s commitment in engaging the industry as the prevailing business environment. a whole, as well as in coordinating the multiple schemes for the SMEs to provide them with assistance at every The dialogue session was a window of opportunity for step of the way,” he concluded. these young public servants to gain a better understanding 30 Global ConnectionS
EU Regulation pushes food information online Making Food Information Accessible to Consumers
In November 2011, the European Union (EU) published a new food information regulation, which will take effect in December 2014. The goal of this regulation is to ensure that consumers have access to the information they need.
As well as changes to on-pack labelling, the regulation sets out new requirements for information that should be provided to the consumer before they purchase food online. If the information is not available, the food cannot be sold on a website.
This places a clear responsibility on those involved in the food supply chain to make the same information that is available on the physical package also available to the consumer when they buy online. Companies need to start planning now if their information is to be available by December 2014.
GS1 is helping industries to meet these regulation requirements by making digital product information easy to share. About GS1 Singapore GS1 Singapore is a not-for-profit GS1 Source framework has been developed such that: organization established in 1987 to implement and administer the global • Brand owners can share relevant product information easily, thus, building trust with consumers standard used in many industries and • Online retailers can ensure they are delivering to improve the efficiency and visibility of authentic data supply chains. GS1 Standards include GS1 • Consumers can feel confident that the digital product Identification and Barcodes, GS1 eCom information they access is accurate, no matter how or (electronic business messaging), GS1 GDSN where they engage with products (Data Synchronisation) andwww.gs1.org.sg EPCglobal Find out more at The framework is already being piloted in a number of EU (RFID). countries and will become fully operational by the end of 2013.
understand the GS1 bar code symbols requirements. All Do you know? Many retailers achieve scan these factors can contribute to poor bar code symbols. rates over 99%, while 1% of product scan failures cause great costs and disrupts supply chain efficiency. Register for the GS1 Bar Code Training Workshop by 24th July 2013 to learn the dos and don’ts of using bar codes. Companies face the issue of not being able to assign their numbers correctly or using inappropriate symbol Please visit www.gs1.org.sg to find out more about sizes. Accurate knowledge may not be passed on due the course details or email: [email protected] / to a change of staff or lack of understanding. Moreover, [email protected] for more information on the some are printer companies or design companies do not training workshop. 31 NETWORKING SMF welcomes you! SMF is pleased to welcome the following new members* as part of our family.
1. Ace Standard Pte Ltd 28. Nanoveu Pte Ltd 55. Cj Gls Asia Pte Ltd 2. Acumen Research Laboratories Pte Ltd 29. Neuvital Pte Ltd 56. Novo Tellus Capital PteL td 3. Aerodynamic Metals PteL td 30. Prime Star Foods PteL td 57. Expresso System Technology PteL td 4. All Market Singapore PteL td 31. Project Nine Pte Ltd 58. Fung Yip Electrical (S) PteL td 5. Asia Medical Supplies PteL td 32. Rentwise (Singapore) PteL td 59. Nokyon Corporation PteL td 6. Bette Pte Ltd 33. Servicom Medical Singapore PteL td 60. Linnhoff Technologies PteL td 7. Biodyne Labs (Singapore) PteL td 34. Sheng Aik Trading PteL td 61. Evermarch Logistics (S) Pte Ltd 8. Bloch Brewing Company PteL td 35. Singapore Ars Pte Ltd 62. Fujicon Engineering PteL td 9. Boisson Singapore PteL td 36. Singapore Clinical Research Institute 63. Home’s Favourite PteL td 10. Cj Med International Pte Ltd 64. Techone International PteL td 11. Classee 37. Singapore Kingyama Food Co., PteL td 65. Vegatable Oil PteL td 12. Cmc Contract Manufacturing PteL td 38. Surgipro Private Limited 66. Modern-Pak Pte Ld 13. De Feng Hardware & Engineering 39. Synergix Technologies PteL td 67. Reytec Pte Ltd 14. Delifrance Singaporewholesale PteL td 40. Syspex Technologies PteL td 68. Brain Domain Pte Ltd 15. Domba Coffee Singapore PteL td 41. Telesensory (S) PteL td 69. Whitford Pte Ltd 16. Epi Mobile Health Solutions 42. Tian Xin Su Shi Bao Dian 70. Rentwise (Singapore) PteL td (Singapore) Pte Ltd 43. Tiffin’s OverseasA ( sia) Pte Ltd 71. Csi Services Pte Ltd 17. Esta Pte Ltd 44. Tritech Group Limited 72. Nichromax Asia Pte Ltd 18. Global Builders’ Supplies PteL td 45. True Colours Make-Up Cosmetics Pte Ltd 73. Syspex Technologies PteL td 19. Hitchhiker Designs PteL td 46. Tuku Singapore PteL td 74. Surgipro Pte Ltd 20. Hock Seng Marine Engineering PteL td 47. Vesbo Asia Pte Ltd 75. Biomedix Singapore PteL td 21. InfinityL ifestyle Group Pte Ltd 48. Vmb Banu’s Global PteL td 76. Epi Mobile Health Solutions (S) PteL td 22. Innogreen Solution PteL td 49. Waterco International PteL td 77. De Dietrich Singapore PteL td 23. Innogrity Pte Ltd 50. Wei Her Pte Ltd 78. Assisted Living Pte Ltd 24. Ito En Singapore PteL td 51. Willis (Singapore) PteL td 79. Hock Lian Huat Foodstuff Industry PteL td 25. Liberchem (S) Pte Ltd 52. Wong Lung Ji (Ap) Pte Ltd 80. Innova Technology PteL td 26. Mech Marine Engineering PteL td 53. Kronicles (Singapore) PteL td 81. KG Catering Pte Ltd 27. Mitra Engineering Services PteL td 54. Height Protection Solutions PteL td
*Listed in alphabetical order and accurate as of 5 June 2013.
Be part of SMF today. Email us at [email protected] for enquiries or log on to www.smfederation.org.sg for more information or to download the application form.
SMF Connects Businesses Be a member of SMF today! (New Members’ Quotes)
Join SMF’s exhibitions and missions to reach out to potential business partners, network with like-minded members at our events or take up any of our services from our six Centres of Excellence.
Our company joined Singapore Manufacturing Federation to find As a young company, we are honoured to be out ways to increase productivity accepted into SMF and be among giants in the through the seminars organised manufacturing industry. It is a great platform by the federation. We plan to for sharing insights with industry peers and incorporate what we learnt into we can tap on the various schemes and events our business. organised by SMF to help our company grow.
Ms. Claris Koh, Executive Manager, Mr. Kimming Yap, Wang Foong Foodstuffs Suppliers Pte Ltd Managing Director of Creativeans Pte Ltd 32 connect EXTRA
SMF Membership Benefits To thank you for your support, we have sourced the following exclusive deals specially for you!
• Discounts of up to 77.5% on Trade Exhibitions • up to 10% discount on advertisements in CONNECT administration fee and reimbursements of up to 50% magazine. for participation in trade exhibitions program under • Gain access to wider scope of local and international the International Marketing Assistance Programme business contacts through networking sessions. (iMAP) of IE Singapore. • Participate in closed door dialogue sessions with • up to 50% off on seminar marketing packages, Government agencies to obtain latest information on networking and conferences. international and industry developments and domestic • up to 25% discount on endorsement of manual government policies. Certificate of Origin (CO) and 37.5% discount on • Receive Business Advisory Services on understanding electronic CO, with GST fully absorbed. of the various Government Assistance Schemes and • up to 20% discount on rental rate for training rooms at Productivity Programme for your business needs. SMF Institute Campuses. • Exclusive AIA group-buying welfare benefits packages • up to 15% discount for SMF Centre for Corporate for members’ employees. Learning (CCL) workshops and training courses. • Complimentary publications – e.g. Tradelink, Annual • up to 10% rebates on SMF Institute of Higher Learning Report and quarterly CONNECT magazine. (IHL) academic programs.
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