Balancing an Imbalanced Score Card at BPL Engineering Limited-A Case Study
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Global Journal of Management and Business Research Administration and Management Volume 13 Issue 5 Version 1.0 Year 2013 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Balancing an Imbalanced Score Card at BPL Engineering Limited- A Case Study By Dr. Sunita Panicker Christ University Hosur Road, Bangalore Abstract - The Indian electronics Industry has evolved from a undersized government regulated and sluggish growth industry in early 1990,s to a multi-segment export oriented that is witnessing rapid growth and high competition due to changes in Governments policy regime. The once protective policies have been relaxed to a great extent in a bid to attract foreign capital and adapt technology across borders, so that a globally competitive industry is developed. Feeling the heat of the resistance from global brands on its home territory and reeling under the beat of widespread slowdown in the economy, BPL group management worked out a blueprint to substantially reduce its workforce in the year 2002 as part of its restructuring plan. BPL group is an Indian electronics company that deals with consumer appliances (such as refrigerators and washing machines), home entertainment products and health care devices. Over the years, BPL's growth has been subject to constant challenges. GJMBR-A Classification : JEL Code: L63, L88 BalancinganImbalancedScoreCardatBPLEngineeringLimited -ACaseStudy Strictly as per the compliance and regulations of: © 2013. Dr. Sunita Panicker. This is a research/review paper, distributed under the terms of the Creative Commons Attribution- Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction inany medium, provided the original work is properly cited. Balancing an Imbalanced Score Card at BPL Engineering Limited- A Case Study Dr. Sunita Panicker mainly concentrating on the requirements of the parent I. Introduction company which is into the production of Television and he Indian electronics Industry has evolved from a white goods. A part of their production was also undersized government regulated and sluggish exported to European, Asian and African markets. The growth industry in early 1990,s to a multi-segment onslaught of the Korean and Japanese products who 2013 T export oriented that is witnessing rapid growth and high flooded their products into the market with their high competition due to changes in Governments policy profile audio and video equipments and white goods ear Y regime. The once protective policies have been relaxed which where competitively priced, started to erode the to a great extent in a bid to attract foreign capital and market share of BPL. 9 adapt technology across borders, so that a globally The components industry has evolved from a competitive industry is developed. Feeling the heat of small government regulated and slow – growth- industry the resistance from global brands on its home territory in the early 1990’s to a multi segment, export-oriented and reeling under the beat of widespread slowdown in industry that is witnessing rapid growth and high the economy, BPL group management worked out a competition due to changes in the technology. The blueprint to substantially reduce its workforce in the year industry structure comprises over different segments. 2002 as part of its restructuring plan. BPL group is The industry domain has expanded rapidly over the an Indian electronics company that deals with years and has accommodated a lot of players; all this consumer appliances (such as refrigerators and factors have lent support to the highly fragmented washing machines), home entertainment products and structure of the industry, with no company enjoying a health care devices. Over the years, BPL's growth has major market share. been subject to constant challenges. BPL engineering Demand for components is generated primarily from two sources, the OEMs ( Original Equipment ) Limited which is a part of the BPL group is engaged in A the manufacture and sale of components, with its Manufacturers) and the replacement market, the former ( corporate office located in Bangalore, Karnataka. has a majority share in demand. The industry has been Karnataka state has sizeable presence in automotive enjoying a robust demand in both domestic and export and engineering sectors. The proactive policies along markets. with capability and natural resources drive attractiveness BPL Limited (BPL) was incorporated in 1963 as for these sectors. a Private Limited company and was promoted by Mr. TPG Nambiar for the manufacture of indicating II. Industry P rofile and Company instruments and Electronic Test and Measuring N ote-Electronics and Instruments in technical and financial collaboration with BPL Instruments Limited, U K.The Company started Engineering Industry manufacturing Hermetically Sealed Panel Instruments at India’s electronics industry offers opportunity for its factory in Palakkad (Kerala) for defence use. Later, it growth than need to be tapped to reduce dependence started the manufacture of Electronic Test and on imports. The industry structure comprises over 5,000 Measuring Instruments and Electro Medical Instruments various components that are classified under different - Defibrillators and Central Monitoring Systems. In 1979 segments such as speakers, transformers, power cords Permission was obtained for manufacture of plain paper and cables, vehicle alarm system, transducers, relays, copiers in technical collaboration with Gestaner UK. washing machine motors, and compressors. Later improved state-of-the art plain paper copiers were The company was started at a time when the introduced in technical collaboration with Sanyo, Japan. government had reserved many areas of business for In the year 1982, the Company diversified into Global Journal of Management and Business Research Volume XIII Issue V Version I the public sector. It had also virtually barred most consumer electronics field, colour television receivers, entrepreneurs from entering other fields through black & white TV receivers, video cassette recorders etc. reservations on licensing. With the company’s supplies The products are marketed under the brand name`BPL'.It was in this year the Company had embarked on the manufacture of components and Author : Assistant Professor Department of Management Studies, Christ University Hosur Road, Bangalore. compressors and formed consumer business groups. E-mail : [email protected] The consumer business (under BPL Ltd) was © 2013 Global Journals Inc. (US) Balancing An Imbalanced Score Card At BPL Engineering Limited-A Case Study streamlined into four key business groups such as components and compressor division in total. The entertainment electronics, home appliances, soft energy Compressor Division of the engineering company is and medical systems. The component line of business engaged in manufacturing of hermitically sealed will comprise BPL Display Devices Ltd, Electronic compressors for refrigeration industry. Most of these Research Ltd, BPL Automation Ltd and BPL Engineering components recorded robust growth in turnover during Ltd. its initial days and up to 2001. BPL Engineering Ltd., a subsidiary of BPL Ltd., Profit After Tax and net worth of the firm was incorporated in 1982. The company, BPL in Crore Rs . Engineering Ltd is the component manufacturing arm of Year Profit After Tax Net Worth BPL Ltd. They were supplying components to various 2000 6.65 125.61 consumer electronics and home appliances for their 2001 6.68 129.45 parent company. BPL Engineering Ltd product line 2002 3.62 116.78 includes speakers, transformers, power cords and 2003 -6.39 49.40 2013 cables, vehicle alarm system, transducers, relays, 2004 -18.6 30.80 washing machine motors, and compressors, The 2005 -8.85 21.98 ear Y Company employs around 487 employees in both their 2006 -41.99 -20.01 10 Graphical Representation of the PAT and Net Worth of the firm Crore 160 140 125.61 129.45 120 116.78 100 80 NW 60 40 49.4 PAT 20 ) 6.65 6.68 30.8 21.98 A 0 3.62 ( -6.39 -8.85 -20 2000 2001 2002 2003 2004-18.9 2005 -40 Rs. Years From the above graph of BPL Engineering position of the company, hence instead of searching for Limited it is seen that there is steady growth in the year a single best ratio Prof. Edward Altman has built a new 2000 and 2001. But there has been a steep fall in the model that distils five key performance ratios into a profits after tax of the company in the year 2002 but still single score called Z-Score. on the positive side. In the year 2003 2004 the He has used multiple discriminating analysis company’s profits have dipped drastically indicating the weightage used for the different ratios which are used fatal state of the company. In the year 2003-2004 for the different ratios which are: corporate debt restructuring scheme has been adopted X1= (Working Capital/ Total assets) x 0.717; and in 2005 the firms losses have reduced. But due to failure of the same the losses have again fallen X2= (Retained earnings/Total assets) x 0.847 drastically and reached -41.99. X3= (EBIT/TA) x 3.107 The net worth of the company has been slowly deteriorating from 2001-2002 and shown no X4= (capital Fund / TL) x 0.42 improvement therefrom. The company was unable to Global Journal of Management and Business Research Volume XIII Issue V Version I X5= (sales/ TA) x 0.998 fight competition and adopt