Mobile Phone Companies of

1. CAPLIGHT 2. Airfone 3. Acer Phones 4. Airnet 5. Ajanta Mobile 6. Airphone 7. [AROMA Mobiles] 8. Apple Inc. 9. Blackberry 10. Bleu 11. Beetel 12. BPL Group (BPL) 13. Byond tech 14. Color mobile 15. 16. Daya 17. 18. Digibee Mobiles 19. eTouch 20. Fujezone 21. Fly 22. Fortune 23. S.p.Singh mobile 24. GEEPEE Mobiles 25. gfone 26. G-Five 27. Haier 28. Hansum Mobiles 29. Hi-Tech 30. htc 31. ICube 32. Intex 33. Ion 34. iNQ 35. 36. Lava Mobiles 37. Lemon 38. Lexus 39. LG 40. Logitec 41. Magicon 42. Maxwood Mobiles 43. Maxx 44. Melbon 45. Micromax Mobile 46. 47. Movil 48. Munoth Mobiles 49. 50. Nelson 51. Olive 52. Onida 53. Orion Mobiles 54. Orpat 55. pagaria 56. Philips 57. Philiray 58. Quantum 59. Rage 60. Ray 61. Sagem 62. 63. San Mobile 64. Sansui 65. Siemens 66. Simoco 67. Sony Ericsson 68. Spice Telecom 69. Technotouch 70. T-Series 71. Ultra Mobile 72. UNITEL 73. Usha-Lexus 74. Vodafone 75. Videocon 76. Voice 77. VOX 78. Winncom 79. Xcite 80. Zen Mobiles 81. Rk mobile 82. ViP Mobile 83. Rahul 84. CAPLIGHT 85. Wyncomm 86. Alcatel 87. Spice 88. MVL

The mobile handset manufacturers in India are:

y Accord y Ace y Acer y Airfone y Airnet y Ajanta y Amplicom y Apple y Aqua y Aroma y Blackberry y Bleu y Boss y Bossh y Brado y Byond Tech y Celkon y Colors y Dell y DigiBee y Fly y Fortune y Frio y Fujezone y G-Fone y G7 y Gee Pee y Grapes y Hansum y Hi-Tech y HTC y y I-Tel y I4 y I5 y Icube y Intex y INQ y IO Sound y ION y Joy y JXD y Karbonn y Kenson y Lava y Lemon y LG y Lima y Longtel y Magicon y Markson y Maxx y Melbon y Micromax y Motorola y Movil y MTS y Munoth y Murphy y MVL y Nokia y Olyne y Onida y Orpat y OSCAR y Pagaria y Paxma y Pine y Rage y Ray y Reliance y Reysol y Riviera y Sagetel y Samsung y Simoco y Sky y Sony Ericsson y Spark y Sunsky y T-Series y Tekshiv y Usha-Lexus y Videocon y Viva y Vodafone y Voice y VOX y Wespro y Wynncom y Xcite y Zen

Mobile handset companies and their brand ambassador

This will interest you. I tried to compile the list of Brand Ambassadors which Mobile companies have signed up in India. Its interesting list, as there are very few cricketers who endorse mobiles.

y Alcatel Ice3: Kangana Raut y Aroma mobiles: Yuvraj Singh, Sreesanth y Karbonn: Virendra Sehwag, Gautam Gambhir y LG Mobile: John Abraham, Genelia D͛souza and y Lemon Mobile: Anuj Sawhney y Maxx Mobile: M S Dhoni y Micromax: , Twinkle Khanna y Motorola: Abhishek Bacchan y Movil mobile: Giselli Monteiro y Nokia: sharukh khan, y Olive Mobile: Kapil Dev y Onida Mobile: Rimi Sen and Manjari Phadnis y Samsung: y Sony Ericsson: Kareen and y Spark Mobile: R Madhavan y Spice Mobile: Sonam Kapoor y Wynncom Mobile: Saif Ali Khan, y Zen Mobile: Amitabh Bacchan

Kindly comment if you would like to add to the list.

Companies who still don¶t have any brand ambassadors are Acer, Apple, Blackberry, Fly, G- Fone, HTC, INQ, Lava, Me-Fone, Pine Mobile,Videocon mobile. Who can become Brand Ambassadors of these companies.

Apple ± Sachin ??

TOPIC: THE INFLUENCE OF ADVERTISING ON CONSUMER BRAND PREFERENCE IN MOBILE HANDSET MARKET IN BARODA CITY.

QUESTIONNAIRE:

Personal Details of the Respondent:

Name:______

Gender:

Age:______

Occupation:______

Main Questionnaire:

Q1. Which brand of mobile do you possess?

Q2. Do you watch advertisements? y/n

Q3. Does any advertisement compel you think about the product? y/n

Q4. Do you think that the product/service advertised is always good? y/n«. why?? Reason??

Q5. If the advertisement is good, will you prefer that brand? And vice-versa.. ?? y/n

Q6. Why did you buy this brand of cellphone??

 By watching an Ad  By reference of friends and family.  Impulse purchase  Word of mouth  Insistence by the salesman

Q7. Do you think that a catchy ad will compel you to buy a particular model? y/n

Q8. Have you watched any ad related to mobile handset recently??

y/n

Q9. If yes in Q8, then which brand it was?

 Nokia  Samsung  Sony ericsson  Micromax  Maxx  Onida  Fly  Karbonn  Lava  LG  Motorola  Videocon  Zen  Spice  Alcatel  Intex  Lemon  HTC  Blackberry

Q10. Can you pair the brand ambassador with the appropriate brand?

1. Nokia------Shahrukh Khan 2. Samsung------Aamir Khan 3. Micromax------Akshay kumar and Twinkle khanna 4. Maxx------M.S.Dhoni 5. Zen------Amitabh Bachhan 6. Motorola------Abhishek Bachhan 7. Spice------Sonam Kapoor 8. Karbonn------Virendra Sehwag and Gautam Gambhir 9. Alcatel------ 10. Wyncomm Mobile------Saif ali khan and bipasha basu 11. L.G.------John, genelia and abhay 12. Sony ericsson------Hrithik Roshan and