Designing for Global Diversity
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“We Care. We Share.” 2007 UNITED WAY CAMPAIGN DONATION FORM FOR GM RETIREES (Please Print) 300 Renaissance Center M.C.: 482-C32-B71 NAME: ____________________________________________________________________ P.O. Box 300 Detroit, MI 48265-3000 RETIREE SOCIAL SECURITY NUMBER: ___________________________________________R SURVIVING SPOUSE SOCIAL SECURITY NUMBER (If Applicable) __________________________________________ AMOUNT PER MONTH: $ _________________ I hereby authorize commencement for deduction of my monthly United Way pledge amount from my General Motors To report a change of address or to inquire Corporation Retirement Plan benefit checks. I direct General Motors Corporation to continue the deduction without regard to changes in the amount until such time as I give written instructions to discontinue or change my pledge. I about pension, health care or life insurance benefits, understand that I may at any time notify General Motors Corporation to discontinue or change my deduction amount contact the GM Benefits & Services Center at by providing written notification to the Pension Administration Center at the address indicated below. 1-800-489-4646 or www.gmbenefits.com. SIGNATURE: _____________________________ DATE: ______________ Forward-Looking-Statements Disclaimer: In this MAIL COMPLETED GM BENEFITS & SERVICES CENTER newsletter, we use words like “believe,” “expect,” “initiative,” “plan,” “goal,” “project,” “aim,” FORM TO: P.O. Box 770003 “priorities,” “may,” “continue,” or “designed” to identify Cincinnati, OH 45277-0070 forward-looking statements, which represent our current judgment about possible future events. We believe these judgments are reasonable, but GM’s actual results may differ materially due to a variety of important factors. GM’s most recent annual report on SEC Form 10-K and quarterly reports on Form 10-Q provide information about these factors, which may be revised or supplemented in future Forms 10-K, 10-Q, and 8-K. ENCS907 Hybrids - The Industry’s Broadest Selection The Industry’s Hybrids - The Shift Crossovers to Global Diversity Designing for FALL 2007 LEADERSHIPmessage CORPORATEturnaround Turnaround by Design Creating Stand-out Products for a Global Momentum Global Marketplace CONTENTS Rapid Growth in Emerging Markets Leads the Way To make sure GM is Going global is nothing responding to – and 4 new for GM. Or is it? anticipating – the de- Designing for While GM has long been mands of its customers Diversity an international compa- worldwide, our Design GM leverages ny, historically we oper- organization harnesses its global scope ated differently in vari- the creativity of nearly to design and ous parts of the world. 1,400 creative people to deliver “hit” Much as we did with our create vehicles for GM products around U.S. brands, we encour- the world. Ed Welburn brands in 11 Design aged Britain’s Vauxhall, vice president, Centers in nine countries. Germany’s Opel and The advantage? A leaner, more Global Design Using the best ideas Australia’s Holden to agile, more global company. from this diverse, 7 remain independent and Do you feel it? There talented workforce, Crossovers focused on their home markets leads the way, Nearly 100 years of ex- is a new energy within we’re creating fresh, These vehicles markets. They operated including China, India, perience have taught us GM Global Design. contemporary vehicles are the hottest almost as independent Russia, the Middle East that we need to maintain trend in today’s and Latin America. a significant manufactur- All of this energy comes that go beyond customer companies with their expectations. This level auto market. own manufacturing, ing presence in the from one Global Design Here’s why – In fact, China accounts of diversity raises the purchasing, engineering, for nearly 70 percent regions where our team focused on GM’s and what GM vehicles are sold. GM’s “Turnaround by Design,” bar for healthy competi- has to offer in design and product of global vehicle sales tion to produce the very development operations. growth in recent years. global team has integrat- as design organizations this important ed our key functions and around the globe resolve best vehicle designs in segment. The disadvantage? And GM is well- the world. positioned to benefit positioned the company to create bold, sophisti- Missed opportunity for continued sales suc- cated vehicles with great from this growth as For GM, the journey is within these key cess around the world.¶ proportion, surfaces exhilarating as we drive functions due to a the number-one seller 8 of vehicles in China. and craftsmanship. full-speed ahead with Hybrid Highway lack of common It excites me that the beautiful, bold designs GM’s lineup of business processes. world is noticing a new that are capturing the hybrid vehicles Today, however, GM intensity of distinctive hearts and minds of helps answer the operates as one global interior and exterior our customers.¶ call for greater product development designs – brands that are energy diversity. organization. Our strong and differentiated. “global team” has integrated key functions 13 and positioned us for Health Care continued sales suc- Enrollment cess around the world. Update So now we have one The latest in- purchasing organiza- formation on tion, one manufacturing retiree health system, one engineering care benefits. group and one design care team – which is featured in this issue. The advantage? GMencore KEYcontacts A leaner, more agile, more global company. is published by www.gm.com GM Retiree Communications And our strategy is working. GM’s sales out- Susan Waun, Editor http://retiree.gm.com side the U.S. accounted 300 Renaissance Center for 58 percent of global ABOUT the cover GM Benefits & M.C.: 482-C32-B71 Services Center sales in the second quar- With quality levels rising for ter of 2007, setting an P.O. Box 300 all automakers, design has 1-800-489-4646 Detroit, MI 48265-3000 all-time record. Rapid become a key product differ- www.gmbenefits.com sales growth in emerging fall 07 fall fall 07 fall | | entiator for customers. Access online at GM Family First http://retiree.gm.com (See related article on page 4.) 1-800-235-4646 www.gmfamilyfirst.com encore encore | | 02 03 PRODUCTadvantage PRODUCTadvantage Designing for Diversity GM Designers Serve Global Marketplace Time was when the quality, advanced tech- “ Nearly every manufacturer today produces power and responsibil- nology and competitive vehicles with great quality, advanced ity of designing GM pricing, so design has technology and competitive pricing, so products rested primar- become the key differ- ily in the hands of a entiator,” said Bryan design has become the key differentiator.” single director. Trend- Nesbitt, vice president Bryan Nesbitt, vice president of Design for GM North America setting as their efforts of Design for GM North The 2007 Ward’s AutoWorld were, the designs of America. “Styling is the our resources and expertise in the reg- magazine “Interior of the visionary GM legends way to get your car or Year” award. such as Harley Earl truck to stand out in a ions,” he said, “which ultimately profits the and Bill Mitchell were crowded and very com- entire enterprise.” The Inside Story targeted mainly at an petitive marketplace, American market. which means design has In Warren, Mich., the Not only is GM driving Design Center at GM’s a return to excellence in Today’s auto business even greater strategic Technical Center is the exterior design, it is also is vastly more complex, value to this business.” hub of the company’s redoubling its efforts to as the automotive mar- To compete in this global design activities, create outstanding inter- ket has become global marketplace, Nesbitt ior design. says GM has adopted the location of major At the newly expanded and the customer base program reviews, and a global approach to GM Europe Design GM recently received eight increasingly diverse. houses North American awards in the 2007 Ward’s its design and product Center in Rüsselsheim, Products must appeal Design responsibilities. AutoWorld magazine “Inte- development process. Germany, vehicles for to discerning buyers Using the latest technol- rior of the Year” awards. The aim is to create the Opel, Vauxhall and who have many more ogy tools, design strate- cars and trucks that hit Saab brands are created. Winners included: Saturn choices than they did gies can be shared by the mark every time In Sweden, the Saab Aura, Popular-priced Cars even a decade ago. linking all the centers into in their respective seg- Brand Center in Pixbo category; Chevy Silverado, “Nearly every manufac- a single network, enabling ments around the world. brings a unique Scandi- Popular-priced Trucks turer today produces designers to hold real- “Thanks to the colla- navian perspective to category; and Cadillac SRX, vehicles with great time design reviews. boration between our the process. Premium-priced CUV* cate- Global Design teams, GM Asia Pacific is home gory. Industry at-large win- The role of GM do Brasil we’re able to leverage to four design centers: ners included the Saturn Design continues to ex- Incheon, South Korea; Outlook, Popular-priced pand with a focus on CUV category; and Cadillac GM Holden in Port small cars and trucks Escalade, Premium-priced Melbourne, Australia; for the South American Trucks category. PATAC in Shanghai, China; and other markets. and GM’s new center in GM won in every category in Bangalore, India. GM’s four advanced which it was nominated.¶ design centers in *Crossover utility vehicle Warren; Los Angeles; Coventry, England; and Rüsselsheim, develop concept vehicles and new production de- signs for many brands and regions.¶ Comfort, safety and design harmony are top factors in a successful interior design. | fall 07 | fall | fall 07 | fall encore encore | | 04 05 PRODUCTadvantage PRODUCTadvantage More Than Just Curb Appeal New Chevy Models are Proof of GM’s Design-driven Turnaround 2008 Chevrolet Malibu The all-important midsize car category has a new GM entry.