The Beast Is Back!
The First Real Online Radio in Bulgaria Contents
History in Brief
Tangra Mega Rock Profile
Bulgarian Rock is Alive
Tangra Mega Live
Statistics
Audience Profile
Unique Selling Points
Conclusion History in Brief
1992 : Radio Tangra is established by Kiril Marichkov & Konstantin Markov, leaders of Shturtsite and Tangra - two of the most popular Bulgarian bands. Radio Tangra is among the first privately owned radio stations. Format: rock music. 1994 : Radio Tangra has already become the market leader in Sofia. David Byrne from the Talking Heads performs a big concert for the radio’s birthday. 1998 : The first radio to support music made by Bulgarian artists – plays 3 songs per hour, organizes live concerts. History in Brief
1999 : Officially becomes Rock Radio Tangra – “The only one in Bulgaria!” with a huge concert on May 31st in the center of Sofia in front of 15,000. 2000 : Wins licenses for broadcasting in 8 of the biggest cities in Bulgaria. 2002 : Majority of shares sold to a “strategic investor”, who is expected to expand the network. 2003 : The “strategic investor” transforms the radio into a sports one, name changes to Gong. Rock Radio Tangra is dead. 2006 : After 2-year preparations, Vassil Varbanov and part of the old team start Tangra Mega Rock online. History in Brief
17 Sep 1999 – the Day of Sofia. The concert in front of the National Palace of Culture, organized by Rock Radio Tangra. Tangra Mega Rock Profile
Professional radio, having original program animated live by legendary radio voices and famous musicians.
Magnificently balanced combination of classical and modern rock music.
Exclusive interviews with the world’s biggest rock stars and all Bulgarian rock heroes.
Correspondents in London, Paris, Bonn, Los Angeles, Seattle, Amsterdam.
Dynamic web site with hot news, games, forums, sponsors’ banners
24 hours a day.
High audio quality. Bulgarian Rock is Alive
In May 2006 Tangra Mega Rock started the operation Bulgarian Rock is Alive to revive the memory of the best Bulgarian rock bands. More than 50 of our best musicians visited our studio in May to tell the stories behind their music. In June we received demo tapes from more than 70 young rock bands. Bulgarian Rock is Alive
The luxurious post card Bulgarian Rock is Alive visualized 45 rock bands. It was distributed throughout the country in Shell, Office 1 Superstore and Pingvinite bookstores. Circulation: 10,000 Tangra Mega Live I
Billy Gould from Faith No More inaugurated the concert on June 5th, 2006 for the official launch of Tangra Mega Rock. Tangra Mega Live I
Date: 5 Jun 2006
Headliner: La Plebe (USA)
Supporting Acts: Switchstance, Panican Whyasker , Bicheto, R.O.B.T.F.
Venue: club Black Box, Sofia
Audience: 1,000 people (sold out)
Sponsored by: vivatel Tangra Mega Live II Tangra Mega Live II
Date: 21 Sep 2006
Headliner: Er Maluk
Supporting Acts: Saltriver, Gabana, Cigaretta, C4, Leepra De Luxe
Venue: club SPS, Sofia (open air)
Audience: 900 people (bad weather)
Sponsored by: Jack Daniel’s Tangra Mega Live III Tangra Mega Live III
Date: 1 Dec 2006
Headliner: Kultur Shock (USA)
Supporting Acts: Wickeda, Balkandji
Venue: club Traffic, Sofia
Audience: 1,200 people (sold out)
Sponsored by: Jack Daniel’s & Coca-Cola Statistics – Internet (Bulgaria)
People aged 15+ years, who used the Internet once or more times per day (as of Jan 2006): 1 040 000 (15.6%)
People who used the Internet to listen to music (online or downloaded) in 2006: 655 408
People aged 18+ who listened to Tangra Mega Rock in April 2006: 300 000
Source: e-Bulgaria 2006, Applied Research and Communications Fund Alpha Research Survey, April 2006 Statistics – Radio (Bulgaria)
rd Tangra Mega Rock started on April 3 2006 and immediately made an immense revolution on the radio market in the country, climbing in the Top 6 of the Official National ratings.
The word is REVOLUTION as Tangra Mega Rock is an online media, available "only" on the Internet at www.radiotangra.com. Tangra Mega Rock is competing in the ratings with all traditional big players in the Bulgarian radio industry.
The huge response from the fans facilitated advertising deals with key accounts like Tuborg, Honda, Shell, Mtel, vivatel, etc. Statistics – Radio (Bulgaria)
Top 10 radio stations (nationwide, listeners 18+ years): Horizont 24.7 % Vesselina 10.0 % Darik 9.9 % FM+ 5.2 % BG Radio 5.1 % Tangra Mega Rock 5.0 % Atlantic 4.3 % Fresh 4.3 % City 3.9 % Hristo Botev 3.1 %
Source: Alpha Research Survey, April 2006 Audience Profile
Tangra Mega Rock listeners: - from the office: 60% - from home: 25% - from internet cafes/clubs: 10% -other: 5%
Source: Tangra Mega Rock Audience Profile
Distribution of Tangra Mega Rock listeners by age: 18-24 years: 25% 25-39 years: 60% 40-55 years: 5%
Source: Tangra Mega Rock Unique Selling Points
The first rock radio station in Bulgaria, having 14 years’ experience
The best Bulgarian radio DJ’s and musicians
Two-layered media: audio + visual
Web based, overcoming the boundaries found within traditional radio stations
Supported by the rock community in the country and abroad
National / worldwide coverage Unique Selling Points
Educated audience with above average incomes
Precise internet statistics: how many people listen, time spent listening, etc.
More than fifty of the world’s biggest rock stars recorded exclusive IDs for Tangra Mega Rock: Pink Floyd, Scorpions, Duran Duran, Therapy?, Twisted Sister, Dave Navarro, Faith No More, Type O Negative, Peter Gabriel, Placebo, Fun Lovin’ Criminals, etc. Conclusion
Rock music has marked its great comeback in Europe and America with the new progress of guitar bands and today is No.1 again.
The rock concerts in Bulgaria in 2005 and 2006 were most visited, with the largest crowds and social response. Even more is expected in 2007!
Tangra Mega Rock heads out to be among the leading media in Bulgaria and to sustain its position as the best rock radio. Thank you!
Danail Tsonkov Sales Manager Tangra Mega Rock Ltd. 2A Patriarch Evtimii Blvd. 1000 Sofia Tel.: (+359) 987 11 25 Mob.: (+359) 887 64 84 14 E-mail: [email protected]