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Short North Alliance Helped Connect My Business to 2016 Residents in the Area As Well As Other Businesses in the District

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Short North Alliance Helped Connect My Business to 2016 Residents in the Area As Well As Other Businesses in the District The SNA is constantly helping small businesses and making sure everyone is in a working community and getting to > know and support one another. Travis Samson Samson Men’s Emporium > My favorite Short North moment in 2016, possibly in my entire short life, was when Nina West and her crew invited the entertainers north from Pulse Night Club to Axis. They had hopeful messages for the families of those killed in alliance Orlando. Jeni Britton-Bauer Jeni’s Splendid Ice Creams > Through promotional events and the monthly Gallery Hops, the Short North Alliance helped connect my business to 2016 residents in the area as well as other businesses in the District. It’s comforting to know they annual are just a call away. Kate Stevens report Red Giraffe Designs > Regular updates and communica- tion on conventions, events, and The SNA is a constant source promotions keep us ahead. I love of relief and strength for us, how the Alliance comes and pays whether it’s Ambassadors personal visits and checks in on helping us or their leadership [my] business. > fighting for us at the city level. Melanie Hutchins Josh Quinn Chunky Armadillo TigerTree I never take for granted the value of being able to cook in one of the ABOUT THE SHORT cities great neighborhoods. The NORTH ALLIANCE Short North has such great energy and a wildly creative culture. > The Short North Alliance (SNA) is a 501(c)3 nonprofit organization serving Bill Glover both the property owners and business Executive Chef Hilton Columbus owners of the Short North Arts District. It Downtown and Gallerie Bar is funded in large part by the Short North and Bistro Special Improvement District and is con- tracted annually to fulfill the Short North Special Improvement District’s Plan of Services. LETTER FROM THE The mission of the Short North Alliance is to nurture the Short North Arts District EXECUTIVE DIRECTOR as a vibrant, creative, and inclusive community and leading arts destination. Our People Are The Secret The Short North Alliance is here to to To Our Success help all those special people thrive. We The Short North Alliance will: spend considerable time and resources Just about every week, I get a phone thinking about how we can improve our v Advocate (for the SNAD’s success) call from another community inquiring business environment and improving v Improve (the SNAD’s public spaces) how we have done it. How did we create it; we dream about better amenities, this amazing neighborhood? What did events, and activities to attract visitors v Engage (the SNAD’s unique stakeholders) we do to create one of the country’s and deepen their experience in the Short North Arts District and do them; v Sustain (the SNAD’s resources and greatest success stories for urban and we spend hours on the phone, supportive relationships) revitalization? How have we attracted private investment? What are the convening meetings, and beating the v Market (the SNAD’s success and guarded secrets that they can glean pavement from shop to shop all to foster opportunities) in hopes of recreating the authenticity, a spirit of community and collaboration vibrancy, and culture we all love about among everyone who lives, works, the Short North Arts District? While the and celebrates in the Short North Arts process to get to where we are was District. complex, the secret to our success is quite simple, it isn’t so secret, and is In 2016 we more than doubled our social right out there hiding in plain site. media reach and visitors to our website, TABLE OF CONTENTS created new resources and programs It is our people. designed to help our small businesses thrive, secured and increased our base The Short North Arts District is home of funding for the next five years, sig- Letter from the to one of the largest communities of nificantly increased the net profits from Executive Director 1 independently owned, locally headquar- our fundraising efforts so that we can tered businesses in all of Ohio. We’re a reinvest more back into the District, and Short North by the Numbers 2 breeding ground for entrepreneurs and continued to steward unprecedented Clean & Safe Programs 3 creatives. We showcase and celebrate business growth and development in our the work of literally thousands of locally District along with policies that ensure a Beautification & Public Art 5 loved and internationally respected successful environment for all people in artists each year. And it is those people the District. Business & Visitor Services 6 who own shops, offer services, show- Advocacy & Neighborhood case artists, and create our favorite The pages that follow not only report Development 7 beers, spirits, and meals that make the how we did in 2016, but they share how Short North Arts District so special. our people did too. The secret to our Events & Initiatives 9 success is our people. And that is something you can’t replicate. BETSY A. PANDORA, MCRP EXECUTIVE DIRECTOR, SHORT NORTH ALLIANCE 1 I feel fortunate to have a creative team working for me on marketing and help- ing to drive customers to > > the Short North for special events. Dawn McCombs Glean SHORT NORTH ARTS DISTRICT BY THE NUMBERS SHORT NORTH SPECIAL IMPROVEMENT DISTRICT 119Services & Salons 11Lodging & Hotels BOUNDARIES 103Eating & Drinking 348Total Businesses KING AVE 81Shopping 3,900,000+Square feet of residential and commercial building area FIFTH AVE 15Arts & Galleries 700+Property owners 19Community Organizations THIRD AVE WHO LIKES THE SHORT NORTH FIRST AVE ARTS DISTRICT? HIGH ST HIGH FOURTH ST FOURTH SUMMIT ST SUMMIT 450,000 website visitors 67,000 twitter followers w 80% Increase from 2015 10% Increase from 2015 29,000 Facebook followers 20,300 Instagram followers 7% Increase from 2015 137% Increase from 2015 GOODALE PARK I-670 GOODALE WHO’S TALKING ABOUT THE AVE SHORT NORTH ARTS DISTRICT? The Short North Alliance helped to generate over 150 positive news stories for the Short North Arts District in 2016, including stories from these national news outlets The New York Times, Forbes, The Detroit News, USA Today, Budget Travel, The Chicago Tribune, Brit+Co, The Cleveland Plain Dealer, The Tampa Tribune and Southwest Magazine. 2 My wife calls me the Mr. Rodgers of the Short North. Because of the work of the > SNA, it’s always a beautiful > day in the neighborhood. Dave Weibel Edward Jones CLEAN & SAFE PROGRAMS Clean & Safe Programs The Short North Alliance runs the Short North Ambassador Program, which is staffed by a team of five full-time ambassadors who spend over 7,700 hours per year keeping the Short North Arts District clean and safe. Here are some of their accomplishments over the last four years. CLEAN SERVICES % Change Event 2013 2014 2015 2016 from 2015 Snow removal (man hours) 150 243.15 145.98 39.87 -72.69% Landscaping (man hours) N/A 147.4 180.6 112.75 -37.57% Watering (man hours) 211 114.4 229.18 358.58 56.46% Gallons of Water Used 6,821 8,302 19,515 135.06% Graffiti removed 981 1,869 2,952 1,877 -36.42% Trash cans emptied 2,061 438 219 572 161.19% In 2016, we saw very minimal snowfall, we relied on external vendors to install land- SAFETY SERVICES scape materials, and we saw less graffiti. % Change However, we invested more time in water- Event 2013 2014 2015 2016 from 2015 ing plant material and in trash removal. Number of Security Tours 1,344 1,983 2,300 2,205 -4.13% Short North Ambassadors invest a signifi- Security Tours (Miles) 2,016 2,971.6 3,450 3,304.4 -4.22% cant amount of their time toward crime pre- Be On The Lookout (Email) 24 38 34 57 67.65% vention and safety support. As a result, we have seen a decrease in the total number Be On The Lookouts (Text) 13 26 100% of safety incidents our team records due in Business Checks 1,335 1,699 2,212 2,310 4.43% large part to their eyes on the street. Hotline calls (Total) 759 286 518 495 -4.44% For many, the Short North Ambassadors Incidents 639 1,982 1,514 1,395 -7.86% are the first point of contact people meet in 311 requests 31 18 31 18 -41.94% the Short North. They work continuously to provide information to visitors and serve as a welcoming voice to our neighborhood. We recorded less instances of hospitality VISITOR SERVICES service this year. Ambassadors tracked % Change Event 2013 2014 2015 2106 from 2015 less visitor initiated questions in 2016. We attribute this to both a change in reporting Hospitality 636 425 600 258 -57.00% and more public information available to visitors. 3 L The Short North Alliance is extraordinarily helpful at I’m always impressed by how reinforcing to the public that the responsive the Alliance is to our Short North is a destination for needs as merchants. Everything entertainment, shopping, and from access to information to the eating, and they create tremen- “boots on the ground” of the > > dous business opportunities.em Ambassadors; we get what we ipsum dolor sitmod tincidunt ut l need when we need it. Deb Neimeth Happy Go Lucky Home & HerAddress Duff Lindsay Lindsay Gallery INCIDENT LOCATION/RESOLUTION The Top 5 Locations for Recorded Safety Incidents in 2016 Greenwood Park 133 UDF 117 White Castle 50 Family Dollar 44 Stonewall Columbus 39 > Top 5 Types of Safety Incidents in 2016 I think of the Short North Alliance as ... someone who Open containers 437 is there when I need them Illegal Camping 215 and always happy to show Panhandling 210 me the way.
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