Short North Alliance Helped Connect My Business to 2016 Residents in the Area As Well As Other Businesses in the District

Home , The Short North

The SNA is constantly helping small businesses and making sure everyone is in a working community and getting to > know and support one another.

Travis Samson Samson Men’s Emporium >

My favorite Short North moment in 2016, possibly in my entire short life, was when Nina West and her crew invited the entertainers north from Pulse Night Club to Axis. They had hopeful messages for the families of those killed in alliance Orlando.

Jeni Britton-Bauer Jeni’s Splendid Ice Creams >

Through promotional events and the monthly Gallery Hops, the Short North Alliance helped connect my business to 2016 residents in the area as well as other businesses in the District. It’s comforting to know they annual are just a call away. Kate Stevens report Red Giraffe Designs >

Regular updates and communica- tion on conventions, events, and The SNA is a constant source promotions keep us ahead. I love of relief and strength for us, how the Alliance comes and pays whether it’s Ambassadors personal visits and checks in on helping us or their leadership [my] business. > fighting for us at the city level.

Melanie Hutchins Josh Quinn Chunky Armadillo TigerTree I never take for granted the value of being able to cook in one of the ABOUT THE SHORT cities great neighborhoods. The

NORTH ALLIANCE Short North has such great energy and a wildly creative culture. > The Short North Alliance (SNA) is a 501(c)3 nonprofit organization serving Bill Glover both the property owners and business Executive Chef Hilton Columbus owners of the Short North Arts District. It Downtown and Gallerie Bar is funded in large part by the Short North and Bistro Special Improvement District and is con- tracted annually to fulfill the Short North Special Improvement District’s Plan of Services. LETTER FROM THE The mission of the Short North Alliance is to nurture the Short North Arts District EXECUTIVE DIRECTOR as a vibrant, creative, and inclusive community and leading arts destination. Our People Are The Secret The Short North Alliance is here to to To Our Success help all those special people thrive. We The Short North Alliance will: spend considerable time and resources Just about every week, I get a phone thinking about how we can improve our v Advocate (for the SNAD’s success) call from another community inquiring business environment and improving v Improve (the SNAD’s public spaces) how we have done it. How did we create it; we dream about better amenities, this amazing neighborhood? What did events, and activities to attract visitors v Engage (the SNAD’s unique stakeholders) we do to create one of the country’s and deepen their experience in the Short North Arts District and do them; v Sustain (the SNAD’s resources and greatest success stories for urban and we spend hours on the phone, supportive relationships) revitalization? How have we attracted private investment? What are the convening meetings, and beating the v Market (the SNAD’s success and guarded secrets that they can glean pavement from shop to shop all to foster opportunities) in hopes of recreating the authenticity, a spirit of community and collaboration vibrancy, and culture we all love about among everyone who lives, works, the Short North Arts District? While the and celebrates in the Short North Arts process to get to where we are was District. complex, the secret to our success is quite simple, it isn’t so secret, and is In 2016 we more than doubled our social right out there hiding in plain site. media reach and visitors to our website, TABLE OF CONTENTS created new resources and programs It is our people. designed to help our small businesses thrive, secured and increased our base The Short North Arts District is home of funding for the next five years, sig- Letter from the to one of the largest communities of nificantly increased the net profits from Executive Director 1 independently owned, locally headquar- our fundraising efforts so that we can tered businesses in all of Ohio. We’re a reinvest more back into the District, and Short North by the Numbers 2 breeding ground for entrepreneurs and continued to steward unprecedented Clean & Safe Programs 3 creatives. We showcase and celebrate business growth and development in our the work of literally thousands of locally District along with policies that ensure a Beautification & Public Art 5 loved and internationally respected successful environment for all people in artists each year. And it is those people the District. Business & Visitor Services 6 who own shops, offer services, show- Advocacy & Neighborhood case artists, and create our favorite The pages that follow not only report Development 7 beers, spirits, and meals that make the how we did in 2016, but they share how Short North Arts District so special. our people did too. The secret to our Events & Initiatives 9 success is our people. And that is something you can’t replicate.

BETSY A. PANDORA, MCRP EXECUTIVE DIRECTOR, SHORT NORTH ALLIANCE 1 I feel fortunate to have a creative team working for me on marketing and help-

ing to drive customers to

> > the Short North for special events.

Dawn McCombs Glean

SHORT NORTH ARTS DISTRICT BY THE NUMBERS SHORT NORTH SPECIAL IMPROVEMENT DISTRICT 119Services & Salons 11Lodging & Hotels BOUNDARIES

103Eating & Drinking 348Total Businesses KING AVE

81Shopping 3,900,000+Square feet of residential and commercial building area FIFTH AVE 15Arts & Galleries 700+Property owners 19Community Organizations

THIRD AVE

WHO LIKES THE SHORT NORTH FIRST AVE

ARTS DISTRICT?

HIGH ST HIGH

FOURTH ST FOURTH SUMMIT ST SUMMIT 450,000 website visitors 67,000 twitter followers w 80% Increase from 2015 10% Increase from 2015

29,000 Facebook followers 20,300 Instagram followers 7% Increase from 2015 137% Increase from 2015 GOODALE PARK I-670

GOODALE WHO’S TALKING ABOUT THE AVE SHORT NORTH ARTS DISTRICT? The Short North Alliance helped to generate over 150 positive news stories for the Short North Arts District in 2016, including stories from these national news outlets The New York Times, Forbes, The Detroit News, USA Today, Budget Travel, The Chicago Tribune, Brit+Co, The Cleveland Plain Dealer, The Tampa Tribune and Southwest Magazine. 2 My wife calls me the Mr. Rodgers of the Short North. Because of the work of the

> SNA, it’s always a beautiful > day in the neighborhood.

Dave Weibel Edward Jones

CLEAN & SAFE PROGRAMS

Clean & Safe Programs The Short North Alliance runs the Short North Ambassador Program, which is staffed by a team of five full-time ambassadors who spend over 7,700 hours per year keeping the Short North Arts District clean and safe. Here are some of their accomplishments over the last four years.

CLEAN SERVICES % Change Event 2013 2014 2015 2016 from 2015

Snow removal (man hours) 150 243.15 145.98 39.87 -72.69% Landscaping (man hours) N/A 147.4 180.6 112.75 -37.57% Watering (man hours) 211 114.4 229.18 358.58 56.46% Gallons of Water Used 6,821 8,302 19,515 135.06% Graffiti removed 981 1,869 2,952 1,877 -36.42% Trash cans emptied 2,061 438 219 572 161.19% In 2016, we saw very minimal snowfall, we relied on external vendors to install land- SAFETY SERVICES scape materials, and we saw less graffiti. % Change However, we invested more time in water- Event 2013 2014 2015 2016 from 2015 ing plant material and in trash removal.

Number of Security Tours 1,344 1,983 2,300 2,205 -4.13% Short North Ambassadors invest a signifi- Security Tours (Miles) 2,016 2,971.6 3,450 3,304.4 -4.22% cant amount of their time toward crime pre- Be On The Lookout (Email) 24 38 34 57 67.65% vention and safety support. As a result, we have seen a decrease in the total number Be On The Lookouts (Text) 13 26 100% of safety incidents our team records due in Business Checks 1,335 1,699 2,212 2,310 4.43% large part to their eyes on the street. Hotline calls (Total) 759 286 518 495 -4.44% For many, the Short North Ambassadors Incidents 639 1,982 1,514 1,395 -7.86% are the first point of contact people meet in 311 requests 31 18 31 18 -41.94% the Short North. They work continuously to provide information to visitors and serve as a welcoming voice to our neighborhood. We recorded less instances of hospitality VISITOR SERVICES service this year. Ambassadors tracked % Change Event 2013 2014 2015 2106 from 2015 less visitor initiated questions in 2016. We attribute this to both a change in reporting Hospitality 636 425 600 258 -57.00% and more public information available to visitors. 3 L The Short North Alliance is extraordinarily helpful at I’m always impressed by how reinforcing to the public that the responsive the Alliance is to our Short North is a destination for needs as merchants. Everything entertainment, shopping, and from access to information to the

eating, and they create tremen- “boots on the ground” of the

> > dous business opportunities.em Ambassadors; we get what we ipsum dolor sitmod tincidunt ut l need when we need it. Deb Neimeth Happy Go Lucky Home & HerAddress Duff Lindsay Lindsay Gallery

INCIDENT LOCATION/RESOLUTION The Top 5 Locations for Recorded Safety Incidents in 2016

Greenwood Park 133 UDF 117 White Castle 50 Family Dollar 44 Stonewall Columbus 39 >

Top 5 Types of Safety Incidents in 2016 I think of the Short North Alliance as ... someone who Open containers 437 is there when I need them Illegal Camping 215 and always happy to show Panhandling 210 me the way. [They] stood up Aggressive Panhandling 152 for me when it really mat- Threatening or Intimidating Behavior 57 tered to me and my business. I take comfort in know- ing that help and guidance Top Methods of Resolution for Safety Incidents in 2016 is literally only a phone call away. Ambassador Cleared 70.8% Cleared by other means 17.4% Jonas Laughlin Hotline calls - Cleared prior to arrival 4.6% Laughlin Bakery Information only report 4.4% CPD engaged & warned the subject 2.8%

Top Method of Reporting Incidents in 2016

Ambassador Observed: 58.71% Informed by other means: 22.09% Hotline calls: 16.85% Walk up: 2.22% CPS informed Ambassadors: 0.36%

4 Kevin Stress & Curt Everitt > Enso Tattoo >

The ambassadors are very responsive and friendly; it is a pleasure to see them on the street. I continue to be proud of

> the Short North mural project. > Maria Galloway pm gallery

BEAUTIFICATION & PUBLIC ART The Short North is so dynamic, constantly changing, evolving- In 2016, the Short North Alliance led several beautification and public art projects to very grateful to the Alliance enhance the public space in the Short North Arts District. for their advocacy and hard work! Landscaping Partnership with Franklin Holiday Decor Park Conservatory and Dummen Orange The Short North Alliance partnered with Melanie Mahaffey The Short North Alliance continued Light It Up Columbus to add significantly to Mary Catherine’s Antiques our partnership with Franklin Park the holiday decor found throughout the Conservatory as its exclusive landscape Short North Arts District in 2016. We again vendor for the District. Trained horticul- installed a live 20-foot holiday tree in Poplar turists from Franklin Park Conservatory Park donated by Timbuck Farms, installed a > designed and maintained four seasonal holiday display in Greenwood Park, distrib- plantings for planters on High Street, in uted over 150 poinsettia plants and window Poplar Park, in Chase Park, in Greenwood clings to district businesses, hung holiday Park, and along Buttles Avenue. banners on the arches, and wrapped light Additionally, the Short North Alliance poles with evergreen garland. partnered with Columbus-headquartered international plant grower Dummen Orange to feature a summer-long instal- lation of plants along High Street on conjunction with the American Hort’s Cultivate Convention, one of our cities largest conventions.

5 We at Stonewall Columbus were so thankful this year for the continued support of the Short North Alliance BUSINESS & VISITOR SERVICES in keeping our LGBTQ community > members secure and protected in The Short North Alliance provides a comprehensive roster of supportive services for businesses located within the Short North Special Improvement District’s the Short North. boundaries and those who are Friends of the Short North Business Members. We served over 330 businesses on a daily basis, offering marketing support, Lori Gum District promotions, and engagement with almost 3 million annual visitors coming Stonewall Columbus through the Short North Arts District.

New Tools The Short North Alliance created five new business category specific guides to help visitors better connect with businesses in the District. These include an update of the highly popular

Dining Guide, a new Gallery Guide, a > Shopping Guide, a Business Services Matt Boehme Guide, and a Guide to Parking and DaLevee Transit. Additionally in 2016, the Short North Alliance launched Newsfeed, a bi-monthly newsletter with comprehensive information for the business community designed to keep business owners more engaged and better Start with Art Campaign informed of District happenings, resources, and information. Finally, Public Art Throughout 2014, the Short North in 2016 we piloted a visitor touring The Short North Alliance collaborated with Alliance convened conversations program in conjunction with The Ohio District galleries on the planning of a fourth with the District’s galleries in order State University, Experience Columbus, temporary mural series in partnership with to develop a promotional campaign and several major conventions providing local author, Larry Smith. The next series, aimed at building awareness of the experiences that engage visitors with to be installed in 2017, will be the first to arts in the District. In 2016, the Short the arts and creative merchants in the feature original commissioned works of North Alliance continued the Start District. art installed by six word poems about with Art Campaign. The campaign Columbus. consisted of targeted editorial and ads Small Business Resources using brand elements and messaging, In November, the Short North Alliance Additionally, the Short North Alliance’s videos highlighting individual galleries, launched a new continuing education Public Art Committee worked hard to plan a new section of ShortNorth.org, and series for small businesses (predomin- another permanent public art project for the Arts Passport - all to encourage antly focused on small retailers) called the District. Entitled, The Messenger Wall, beginning experiences in the District the Short North Arts District Small the Short North Alliance selected local with art. Business Boot Camp. The series artists Eric Rausch and Jen Kiko to com- features a mix of locally and nationally mission an original carved brick artwork to Special Promotions respected experts along with District be permanently installed in early 2017 on The Short North Alliance coordinated merchants who share best practices on the side of the building occupied by Dress several district-wide promotions to a variety of topics integral to promoting for Success on 5th Avenue. The commit- unify businesses and engage visitors the success of small businesses. The tee also led a call for artists for The White throughout 2016. They included three series will continue quarterly in 2017. Castle public art project. As of the end of established seasonal promotions Additionally, the Short North Alliance 2016, an artist was selected and the project (Winter Sale, End of Summer Sale, and partnered with The Business Analytics is working its way through the commission Holiday Hop), new holiday promo- Center at The Ohio State University’s approval process. tions (Deck The District Tree Lighting Fisher College of Business to conduct Celebration, Short North Pole Shop a study of our Short North merchant Night, and Wrap It Up Saturday), and point of sale practices in order to offer 31 Things To Do In the Short North, a capacity building training for merchants promotion for the attendees of the 31 on customer engagement. Gifts convention. 6 I was thrilled to open a retail store in the Short North this year. We immediately felt welcomed to the

neighborhood and it’s exciting to > be part of a vibrant, growing community. >

Olivera Bratich Surprise! Modern Party + Cocktail Goods

There hasn’t been a day that I haven’t seen the Ambassadors’ (or Avengers, as we call them) smiling faces. Patrolling our neighborhood, keeping it clean and safe, is really commendable.

Sang Lakhani The Table >

ADVOCACY & DEVELOPMENT

Advocacy

The Short North Alliance serves as an v Worked with City of Columbus Officials advocacy voice for businesses and prop- and District businesses to develop plans erty owners throughout the Short North to mitigate for construction impact Arts District. In 2016, we supported the related to the High Street Streetscape community in numerous ways. Improvements Project.

v Continued collaborations with Exper- v Advocated for the continued invest- ence Columbus, the City of Columbus, ment in structured parking garages and and other downtown districts to create parking policy and technology improve- a unified anti-panhandling campaign ments for the Short North Arts District, that will launch in 2017. resulting in economic development agreements creating two new public v Worked with Columbus City Council parking garages and zoning code and other public officials to pass changes that will create the Short North legislation renewing the Short North Special Parking District. Special Improvement District for another five years, including increasing its funding. Development The Short North Arts District continues to v Secured funding for the High Street thrive as Columbus’ premier shopping, Streetscape Improvements Project dining, and culture destination. In 2016, we planning and construction in the 2016 continued to see unprecedented growth and 2017 City of Columbus Capital in our business community and announce- Budgets. ments for new developments along High Street.

7 The SNA welcomed us … [and] continue to contribute to our The commuity has been great to business with activities, traffic- us... from the bottom of our hearts, driving events and collaboration we want to say ‘thank you.’ This that showcases the pride and > has truly been a blessed 18 years. > passion they have for this Paul Liu awesome arts district. Haiku Poetic Food & Art Robert Grimmett Robert Mason

BUSINESSES EXITED IN 2016: 26 BUSINESSES OPENED IN 2016: 34

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In 2016, I am most proud of celebrating my 10 year anni- versary of the Marcia Evans Gallery. I am also grateful to New Development the Short North Alliance’s The following new developments were announcements or completed in 2016. creation of the Start with Art campaign, which has been Completed instrumental in promoting the Donatos Building Phase 2 The Diplomat Building galleries while continuing to showcase our strong presence Redevelopment of Former Portions of the Convention Little Brothers and Bio Blood Center Renovations & Expansion in the community. Components Marcia Evans Marcia Evans Gallery Announced or In Construction Redevelopment of Haiku Redevelopment of Former Ibel Agency Building Redevelopment of City Owned Parking Lot at High and Lincoln Redevelopment of Grandview Mercantile Redevelopment of Lot at Pearl and Lincoln Redevelopment of IBEW Building The Brunner Building Redevelopment of UDF White Castle and Redevelopment Redevelopment of Bollinger Tower of City Owned Parking Lot at High and Second Redevelopment of The North Market

Karrio Ballard What we love so much about the Barrel On High Short North is the people who live here. Everyone has been very kind and welcoming. We’ve been open about the fact that we are new at

the grocery business, so we’ve > gotten some great suggestions from the neighborhood!

Shannon Sano (Co-owner) Oats & Barley Market

SHORT NORTH ALLIANCE EVENTS

The Short North Alliance organizes Columbus’ most respected performing arts some incredible events which promote institutions. Additionally, we generated and support the Short North Arts over $12,000 in sponsorships of Gallery District. Every dollar we raise through Hops throughout 2016 and piloted a new special events and promotions allows Pop Up Event program at the June and us to further invest in our efforts to September Gallery Hops to transform make the Short North Arts District a vacant spaces through new partnerships vibrant, safe, and inclusive community. with the State of Ohio Office of Criminal Justice Services and Columbus Fashion © 2016 Bailey Lytle Gallery Hop Week. In its 32nd year - we’ve watched © 2016 Bailey Lytle its profile continue to grow as Columbus’ Gallery Hop is a celebrated Columbus favorite night to celebrate art in the Short tradition. In 2016, the Short North North Arts District. Alliance was able to continue to amplify magnitude and scope of Gallery Hop by continuing our three Short North Gala year partnership with the Greater The 10th Annual Short North Gala raised Columbus Arts Council’s Street nearly $50,000 to support programs of Performer Program. Together, we the Short North Alliance. invested over $10,000 to line the streets of Gallery Hop with inde- pendent performers from around Columbus as well as some of

Over 550 attendees celebrated the artistry, diversity, and spirit of the 2016 SHORT NORTH ARTS DISTRICT Short North Arts District with a three course meal that featured over 15 of EVENTS BY MONTH the District’s most exciting restaurants and confectioners. January August 2nd: Gallery Hop 6th: Gallery Hop This year we honored the service and contributions of the following: 8th - 31st: Short North Winter Sale 7th & 14th: Goodale Park Music Series 12th: Winter Business Social 13th - 21st: Short North End of Summer v District Legacy: Sale Greg Carr and Tommy Thompson February v Unsung Heros: 6th: Gallery Hop September Charly Bauer, 3rd: Gallery Hop Jeni’s Splendid Ice Creams March Lori Gum, Stonewall Columbus 5th: Gallery Hop October Dave Weibel, Edward Jones 1st: Gallery Hop v Community Partner: April 21st - 22nd: HighBall Halloween King Avenue United Methodist 2nd: Gallery Hop Church 17th: Short North Gala November 5th: Gallery Hop v Business Beacon: 18th: Short North Deck the Haiku Poetic Food & Art May 7th: Gallery Hop District Tree Lighting 25th: Short North Black Friday Promotion HighBall Halloween June 26th: Small Business Saturday 4th: Gallery Hop HighBall Halloween celebrated its 17th - 19th: Stonewall Columbus 9th year in 2016. As the fourth year Pride Festival December as a two day event, the Short North 24th - 26th: Community Festival 3rd: Holiday Hop Alliance worked with over 50 collabo- 8th: Short North Special rators to present another stellar set of Improvement District July programs that dazzled residents and Annual Meeting 2nd: Gallery Hop visitors alike during the nation’s most 10th: Short North Pole Shop Night 4th: Doo Dah Parade elaborate costume party. We saw 17th: Wrap It Up Saturday over 25,000 attendees and secured 10th, 17th, nearly $160,000 to support programs 24th, 31st: Goodale Park Music Series of the Short North Alliance at HighBall Halloween in 2016.

Additionally, the event generated incredible national media, social media, and regional attention for the Short North Arts District.

10 SHORT NORTH ALLIANCE BOARD OF DIRECTORS

Joel Pizzuti, President Stephanie Union, Secretary Dr. Jane Flores Authority The Pizzuti Companies Kegler Brown Hill + Ritter Elemental Veterinary Karla Rothan Center and Pet Spa Stonewall Columbus Collin Castore, Vice President Kim Borror Seventh Son Brewery, Resident Elaine Grogan Luttrull SJ Sevell The Barrel & Bottle Columbus College of Art Sevell + Sevell Inc. Michelle Brandt & Design Julia Hansen, Vice President Brandt-Roberts Galleries Nancy Sully Hilton Columbus Downtown Darren Meyer City of Columbus Wilson Browning MKSK Studios Kirk Trowbridge, Treasurer Beecher Hill David Teed Clarus Partners Maria Mercurio Campus Parc Nate DeMars Franklin County Pursuit Convention Facilities

SHORT NORTH SPECIAL IMPROVEMENT DISTRICT BOARD OF DIRECTORS THE SHORT NORTH ALLIANCE STAFF

Ricky Day, President Betsy A. Pandora, MCRP Breanna Williams The Day Companies Executive Director Marketing & Communications Intern

Mark Wood, Vice President Dana Bernstein Tyler Wilson The Wood Companies Marketing & Communications Manager Marketing & Communications Intern

Susan Jennings, Secretary Melanie Kortyka Greg Feldman North Central Mental Health Events & Special Projects Manager Short North Ambassador Operations Manager Michelle Gibson Tom O’Leary, Treasurer Business & Visitor Services Coordinator Andy Miller Resident Short North Ambassador Megan Clark Bradley Howe Events Management Intern James Lanier Short North Fitness Short North Ambassador Abigail Trisman Events Management Intern Cameron Worthington Chris Gegas Short North Ambassador Short North Real Estate Susannah Tuthill Michelle Larsen Event Management Intern City of Columbus Alexa Demyan Nick Montell Marketing & Communications Intern The Greystone on High

Mark Wagenbrenner Wagenbrenner Development

Short North Alliance | 21 East 5th Avenue, Suite 103 | Columbus Ohio 43201

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