Chapter 5: Interpretation, Education, and Tourism
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Chapter 5 Interpretation, Education, and Tourism As noted in Chapter 1, visiting historic sites is one of the most popular forms of recreation in Pennsylvania. One of the important aspects of historic resource-based recreation is “authenticity.” For example, there is only one Old Kennett Meetinghouse behind whose cemetery walls American troops took cover in 1777. The authenticity of these historic sites is what makes them attractive to tourists. In the past, one of the greatest threats to the Battlefield was that it was largely forgotten by everyone but history enthusiasts. By making the Battlefield available to tourists, local preservationists can gather more public support for preservation, which is essential in pursuing funding from public or private sources. This chapter presents a preliminary plan for integrating historic interpretation, education, and tourism as parts of one effort. It inventories existing interpretation activities and presents a listing of 36 historic resources that are well suited for public interpretation. It also addresses education initiatives and the ways in which the Battlefield narrative could be used to promote tourism. Tourism can benefit the local economy, but should respect the fact that the Battlefield is a residential community whose residents value its quiet quality of life. Lastly, this chapter presents a plan for an Interpretation Network with four Heritage Centers and three Gateways. Chapter Organization: Page Previous Interpretation Initiatives 5-2 Opportunities to Expand Interpretation 5-9 Establishing a Network of Interpretation Sites 5-14 Re-imagining Brandywine Battlefield Park 5-42 Educational Opportunities 5-51 Tourism and Economic Development 5-61 Public and Stakeholder Comments 5-69 Recommendations 5-72 The Friends of Brandywine Battlefield provide programming for children at the museum building in the state-owned Brandywine Battlefield Park.1 1 Photo posted at www.bradywinebattlefield.org, 2013, used by permission of the Friends of Brandywine Battlefield. Page 5-1 Chapter 5: Interpretation, Education, and Tourism PREVIOUS INTERPRETATION INITIATIVES As described in Chapter 3, there have been a number of studies of the Battlefield dating back to 1961. However, it was not until 1998 that a comprehensive interpretation plan for the Battlefield was compiled by the Brandywine Battlefield Task Force (BBTF). This document, entitled the Brandywine Battlefield National Long Range Interpretive Plan (1998 Interpretation Plan) consisted of a 31-page memorandum with no mapping. Nonetheless, it laid the groundwork for an integrated region-wide plan. The following sections draw heavily from this plan, but they also provide a modernized update. 1998 Long Rang Interpretation Plan The 1998 Interpretation Plan identified the following Primary interpretation themes: The Battle was a significant part of the larger campaign of 1777. Why Washington and Howe chose to fight at Chadds Ford. What “actually happened” at the Chadds Ford areas during the Battle. The impact of the Battle on civilians, mostly Quaker farmers. The status of the Landmark as a Priority One Endangered Landmark Secondary themes address the region’s “unique and colorful” heritage; the Battle as the last engagement between Washington and Howe; tactics and logistics; foreign officers; and the Brandywine School of Art. Objectives were established focusing on key information that visitors should be presented when visiting specific “orientation points” including Brandywine Battlefield Park, the Brandywine River Museum, and the Chadds Ford Historical Society. The 1998 Interpretation Plan also The Chadds Ford Historical Society presents displays inventoried the current interpretive highlighting colonial life, and was identified as a key programming at these sites. It recommended the interpretation site in the 1998 Interpretation Plan. development of travel guides, internet web pages, brochures, other forms of media, signs, and visitors’ services such as an orientation centers, and kiosks. Issues/Analysis: Since 1998, new digital media has significantly expanded the use of technology for historic interpretation. These opportunities were not available in 1998 and so were not addressed in that plan. Furthermore, the 2010 ABPP Survey presented more detailed revised mapping of Battlefield events, and determine that the Battlefield included more land than was studied in the 1998 Interpretation Plan. Page 5-2 Chapter 5: Interpretation, Education, and Tourism Friends of Brandywine Battlefield Park Interpretation Programming2 The Friends of Brandywine Battlefield (Brandywine Battlefield Park Associates, Inc.) is a non- profit volunteer group founded in 1979. The goals of the Friends is, “To present educational programs, exhibits, tours, events and publications that broaden public understanding and appreciation of the significance of the Battle of Brandywine within the larger social, political, economic, technological and military context of the American Revolution period.” In the summer of 2009, budget cutbacks reduced the professional staff at the Park which is owned by the Pennsylvania Historical and Museum Commission (PHMC). Since 2009, the Friends have served as volunteer staff. As a result, the Friends are now the only entity providing interpretation at the Park. The Friends use private funding to maintain a small staff. There is a full-time interpretation coordinator, two part-time gift shop operators, and a part- time accountant. Currently the PHMC staffing is limited to grounds and building maintenance. The Friends provide youth programming for preschool to 2nd grade, 3rd to 5th grade, junior high, and high school. Programs last 2 to 3 hours and include: a video on the Battle, a hands-on lesson in the education room, and a house tour. Topics covered include the importance of preserving old structures and historic landscapes; the soldier in the American Revolution and his contribution to our freedom; and why George Washington and Lafayette are The park’s Friends-of group uses space within the honored as heroes. During mid-summer, 3-day Park museum for youth interpretation, such as long summer camps are held for grades K-2, 3-5 letting children try on colonial era clothing. and 6-7. They also have an internship program. The Friends also host a series of events through the year, including lectures, historic craft demonstrations, historic scavenger hunts for children, and free historically themed movies on Sunday afternoons in the winter. They recently began holding leadership seminars with local businesses and corporations where they relate the leadership skills of the Battle’s officers to the modern workplace. Regularly scheduled events include: Living History Day in late May and Encampment Day in late September both features re- enactor depicting British and Continental soldiers, military camps, firing demonstrations, tactical demonstrations, and 18th century blacksmithing, carpentry, and cooking. 2 Information presented in this section was gathered from the Friends of the Brandywine Battlefield Web Site, www.brandywinebattlefield.org, (accessed April 2013). Page 5-3 Chapter 5: Interpretation, Education, and Tourism Patriot’s Day is held on a weekend in November close to Thanksgiving. It includes a wide variety of activities and interactive programs such as interaction with re-enactors depicting George Washington and Ned Hectors, as African American veteran of the Battle. Chadds Ford Historical Society Interpretation Efforts3 The Chadds Ford Historical Society (CFHS) is a private, non-profit, community based, volunteer organization that has restored, and maintains, three pre-Revolutionary buildings which are open to the public as House Museums. Their mission is to preserve the properties, records, and artifacts; to interpret the history; to educate the public concerning the way of life in the Chadds Ford area with emphasis on the eighteenth century. CFHS maintains the John Chads House and Barns-Brinton House. They also operate the CFHS Barn and engage in historical research and the collection of records and artifacts. In terms of historic interpretation, they educate members, the general public, and school groups in part through demonstrating past domestic skills and lifestyles. Their programming is consistent with state educational standards and includes the following activities: Tours of Historic Buildings: CFHS school and adult programming includes tours of the 1714 Barns-Brinton House, and the John Chads House. Guides in colonial garb conduct tours of the houses and lead groups in interactive activities, such as demonstrations of open hearth cooking. These houses are open for walk-in visits on summer weekends. Chadds Ford Days: This annual two-day outdoor festival takes place in early September on the CFHS grounds. It typically includes colonial demonstrators making their wares include pottery, gun smithing and chair caning. Children’s activities include colonial dress-ups, hay rides, and demonstrations by the Junior Guides. In past years it included Revolutionary and Civil War Re-enactors, antique cars, live music, juried crafters, and a fine art show. Candlelight Christmas House Tour: This tour Chadds Ford Days is one of the most popular and well in early December features private homes attended community events in the Chadds Ford Area decorated for the holiday season within in a combining historic interpretation with a craft show. selected area or village, such as Marshallton. Issues/Analysis: Currently, the CFHS is the