US Mainstream Media Index May 2021.Pdf
Mainstream Media Top Investors/Donors/Owners Ownership Type Medium Reach # estimated monthly (ranked by audience size) for ranking purposes 1 Wikipedia Google was the biggest funder in 2020 Non Profit Digital Only In July 2020, there were 1,700,000,000 along with Wojcicki Foundation 5B visitors to Wikipedia. (YouTube) Foundation while the largest BBC reports, via donor to its endowment is Arcadia, a Wikipedia, that the site charitable fund of Lisbet Rausing and had on average in 2020, Peter Baldwin. Other major donors 1.7 billion unique visitors include Google.org, Amazon, Musk every month. SimilarWeb Foundation, George Soros, Craig reports over 5B monthly Newmark, Facebook and the late Jim visits for April 2021. Pacha. Wikipedia spends $55M/year on salaries and programs with a total of $112M in expenses in 2020 while all content is user-generated (free). 2 FOX Rupert Murdoch has a controlling Publicly Traded TV/digital site 2.6M in Jan. 2021. 3.6 833,000,000 interest in News Corp. million households – Average weekday prime Rupert Murdoch Executive Chairman, time news audience in News Corp, son Lachlan K. Murdoch, Co- 2020. Website visits in Chairman, News Corp, Executive Dec. 2020: FOX 332M. Chairman & Chief Executive Officer, Fox Source: Adweek and Corporation, Executive Chairman, NOVA Press Gazette. However, Entertainment Group. Fox News is owned unique monthly views by the Fox Corporation, which is owned in are 113M in Dec. 2020. part by the Murdoch Family (39% share). It’s also important to point out that the same person with Fox News ownership, Rupert Murdoch, owns News Corp with the same 39% share, and News Corp owns the New York Post, HarperCollins, and the Wall Street Journal.
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