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Water Is Our World Water is our World The 13th & 14th FINA World Swimming Championships (25m) 2016 / 2018 Agenda Welcome by FINA FINA World Swimming Championships (25m) History (video) FINA World Swimming Championships (25m) 2016/2018 Presentation 1. Legacy & Economic/Branding/Social Impact 2. Venues 3. TV Strategy & Coverage Manchester 2008 / Dubai 2010 (video) Agenda 4. Marketing Structure 5. Championships’ Budget 6. Practices & Procedures (P&P) Shanghai 2011 Song // Kazan 2015 (video) Bidding Process/Formal Bid Information Manchester 2008 / Dubai 2010 Opening Ceremony (video) Questions & Answers Conclusions FINA Fédération Internationale de Natation The World governing body for aquatic sports • 202 national member federations • A “backbone” sport of the Olympic Games • President Dr. Julio C. Maglione (IOC Member) • 22 FINA Bureau members including: Sam Ramsamy (IOC Executive Board Member) • Other IOC Members on FINA Committees: Mustapha Larfaoui: IOC Honorary member Alexander Popov: Athletes, Marketing & Rio 2016 Coordination Commissions Rania Elwani: Athletes & Medical Commissions FINA’s Mission To promote and encourage the worldwide development of the aquatic sports: Swimming Open Water Swimming Diving Synchronised Swimming Water Polo Aquatics for Masters FINA and the Aquatic Sports Our core attributes A sport for all: A sport for life Educational: A life-saving skill Health & wellbeing: A beautiful life Clean sport: Pure competition FINA and the Aquatic Sports Swimming in the UK 81% of the population can swim Number 1 participation sport • 11.9 million people swim at least once a month 21% of the population (15+) 5 million children in swimming lessons annually 2 /3 of women regularly doing sport are swimming FINA and the Aquatic Sports Swimming in the Netherlands 92% of the population can swim Number 1 participation sport • 3.2 million people swim twice+ a month 19% of the population 300’000 children gain swimming awards anually FINA Corporate Identity FINA’s Identity The globes reflect FINA’s worldwide work and reach The 5 gold stars dynamically link FINA with the world and symbolise FINA’s multifaceted activities: • The 5 aquatic disciplines governed by FINA • The 5 continents and their continental associations where FINA is present • The stars of FINA’s events competing all around the world FINA’s Commercial Partners Each FINA event is an opportunity to present and promote the aquatics sports to the world and our commercial partners are key stakeholders Contributing to the success of FINA events through: • financial and promotional support • the provision of products and/or expert services • a shared passion for the aquatic sports Benefitting from: • the high profile and global awareness of FINA events • the association with the intrinsic values of FINA’s aquatic sports FINA’s Commercial Partners Official Partners Official Suppliers FINA Broadcast Partners FINA‘s TV broadcast rights agreements cover over 190 territories worldwide Cumulative global audience of 1+ billion for: • Dedicated live, delayed and highlights coverage • News reports • Sports magazine reports Webcasting of a daily highlights programme on the fina.org website brings free, on- demand coverage to all territories possible FINA Broadcast Partners Championships History FINA Swimming World Championships (25m) First event in 1993 Has shown a consistent growth: • Number of swimmers & participating national federations • TV & media coverage • Public interest, spectator attendance • Sponsor involvement activation • Economic, social and branding impact The event is still growing! Championships History PALMA DE MALLORCA (ESP) 1993 2-5 December 1993 313 swimmers from 46 countries 5 World Records (2 Men, 3 Women) Held in a “classical” indoor swimming pool 16 events for both Men and Women Championships History RIO DE JANEIRO (BRA) 1995 30 November - 3 December 1995 350 swimmers from 57 countries 4 World Records (4 Women) Temporary outdoor swimming pool on Copacabana Beach Championships History GOTHENBURG (SWE) 1997 17-20 April 1997 501 swimmers from 71 countries 8 World Records (2 Men, 6 Women) Temporary pool at the arena Championships History HONG KONG (HKG) 1999 1-4 April 1999 516 swimmers from 61 countries 8 World Records (3 Men, 5 Women) 20 events for both Men & Women • (current programme) Temporary pool at the Hong Kong Coliseum Championships History ATHENS (GRE) 2000 16-19 March 2000 563 swimmers from 78 countries 15 World Records (11 Men, 4 Women) Held at the Olympic Aquatics Centre Championships History MOSCOW (RUS) 2002 3-7 April 2002 599 swimmers from 92 countries 7 World Records (2 Men, 5 Women) Held at the Olympiiski aquatics centre Championships History INDIANAPOLIS (USA) 2004 7-10 October 2004 502 swimmers from 94 countries 4 World Records (3 Men, 1 Women) Temporary pool at the Conseco Fieldhouse, • home of the NBA Indiana Pacers Championships History SHANGHAI (CHN) 2006 5-9 April 2006 578 swimmers from 117 countries 5 World Records (3 Men, 2 Women) Temporary pool at the Qizhong tennis stadium Introduction of World Record bonus Championships History MANCHESTER (GBR) 2008 9-13 April 2008 607 swimmers from 116 countries 18 World Records (7 Men, 11 Women) Temporary pool at Introduction of prize money Championships History DUBAI (UAE) 2010 15-19 December 2010 516 swimmers from 153 countries 4 World Records (3 Men, 1 Women) Held at the Dubai Sports Complex Championships Future ISTANBUL (TUR) 2012 12-16 December 2012 Temporary pool at the Sinan Erdem Dome DOHA (QAT) 2014 Dates tbd December 2014 To be held at the Hamdan Aquatics Centre The Championships – Participation History The Championships – Participation History The Championships A major World class event with realistic staging requirements • Bringing the World’s elite swimmers to your City • Attracting global interest Global promotion for the Host City • Focused global media attention for 5+ days Exciting sports show / experience for spectators • Sport as theatre in a unique indoor setting The Championships Creating a big impact! Hosting a major global sports event, like the FINA World Swimming Championships creates benefits for the Host City and Country: • Social impact • Branding impact • Economic impact • Legacy These help provide a significant and tangible return on investment for the Host City, the surrounding region and the entire country Social Impact Benefits for the Host City and its residents Community pride in staging a world class event Creating and/or developing a volunteer culture A catalyst for learn-to-swim programmes and participation in the aquatic sports Motivational impact of star swimmers acting as role models for young people Social Impact Benefits for the Host City and its residents Breaking down cultural, political and racial barriers and developing understanding Educational programmes and learning opportunities An Aquatics festival with over 140 countries coming together in one city, creating a positive social environment Branding Impact Benefits for the Host City: Extensive global media coverage provides worldwide recognition and promotion for the Host City. • Media markets are expanding and fragmenting and the mutliplicity of new media platforms available means that major events and the Cities hosting them now reach an ever-growing number of consumers The Championships “Manchester is a world-class city with a fantastic legacy of hosting international sporting events. The FINA World Swimming Championships would be a great event for Manchester and for the UK." Councillor Richard Leese, Leader of Branding Impact Benefits for the Host City: The successful organisation of a world class event boosts a City‘s credentials in the international sports federation community • A springboard to the staging of other major sporting events Branding Impact International Recognition 2007 ISEMS Event Marketing Award “Melbourne is the best location in the world to hold a sports event“ SportBusiness International, May 2007 Branding Impact International Recognition Winner Event Look award • 9th FINA World Swimming Championships, Manchester 2008 The Event Look Award goes to the entry judged to have most effectively defined and captured the spirit of an event within and outside its venues and integrated from stadium dressing to ticketing and posters. Branding Impact International Recognition Winner Sports City of the Year award • City of Manchester, World Sport 08 Campaign Criteria: level of support and commitment made by a city in terms of funding and resource, legislation and planning, and marketing and promotion. Economic Impact The FINA World Swimming Championships generate a significant economic impact before, during and after the event for the host city, surrounding region and the entire country. Examples: • Jobs & salaries • Hotel accommodation & local transportation • Commerce and sales • Advertising and promotion • Manufacturing and services • Future tourism / economic development driver for the Host City / region Economic Impact Case Study 35‘000 hotel bed nights Equivalent of 213 full-time jobs supported Total Net Economic Impact: £11.8m Gross Added Value • Manchester £2.665m • North West Region £2.763m • UK £3.575m Source: Study conducted by Ipsos MORI Legacy The FINA World Swimming Championships can result in a local, regional and even national legacy: Participation in sports and other activities Pools & other sports infrastructure Sports personnel (coaches, officials, etc.) Sports development
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