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Berlin Free University City Within a City CITY WITHIN A CITY IDENTITY The Free University is easily identifiable by its exemplifica- tion of the matt-scheme. The matt-scheme is gridded and easily digestible. They wanted it to be ever expand- ing and flexible. It was a new radical innovative design for a university. They did away with the multitude of ideas to create a high-rise university. Instead they decided to go with a more approachable, easily circulated matt-scheme ground scraper university. They wanted the university to be an example of equality and devoid of hierarchical status based on the buildings that can be seen. The Free University would be a basin for intermin- gling ideas between professions, and collaboration thanks to its architectural scheme. BERLIN FREE UNIVERSITY Candilis, Woods, Josic, Schiedhelm The Free University in Berlin marked the rebirth of liberal democracy and education in Germany. It now stands an important cog in the intellectual life of Berlin. The radical NO DISASSOCIATION mat-scheme and modularity of the building became the identifying markers of the university. The ideological dreams for the universi- ty proved unresolved and thus caused the university to stagnate. However, with some renovations and much needed updates, The Free University has regained its resolve and is on the right path to maintain its status and fulfill its original intentions. CITY WITHIN A CITY CITY WITHIN A CITY CULTURAL CONTEXT IDEOLOGY As a response to the division of Germany – including The conception of the university was found on some Berlin itself – and WWII fascism that still managed to radical ideologies. The dreams of the founders were to survive post-war, The Free University set out to bring the create a matt-university that is endlessly expandable values of liberal democracy and education to Berlin. and flexible. It was initially conceived that the university When the Berlin wall was created, Humboldt university – would be 350,000 square meters. The dream faded with a very important university in Berlin – ended up on the time, and some choices caused the school to deterio- East side of the wall. West Berlin had to respond quickly, rate. This deterioration earned the university the name thus The Free University The name of the university carries “The Rust Bucket.” However, after some successive the message of democracy; this university is a “Free” renovations – including the additions of “The Silver University. In an attempt to distance themselves from the Bucket” and “The Wood Bucket” – the university man- fascist ideals of Nazism, and new divisive ideals, literally aged to regain its motivation. Now with its new library dividing the country, formed the foundation for the birth done by Norman Foster, dubbed “The Brain,” the univer- of this university. sity looks to the future to regain and attain their original goals and intentions. 3 4 2 o o o o o o o o PLATE OF ISOLATION 1 1) STUDENT AID 2) FOOD x x x x x x x x x x 2 3 4 3) ARCHEOLOGY 1 3 9 x x x x x x x x x x 4) LIBRARY 5) PHILOLOGY GROUND SCRAPER 4 5 6 2 8 o o o o o o o o 6) AMPHITHEATER 7) PSYCHOLOGY 2 8) LANGUAGE CENTER 7 PROMOTES COLLABORATION PROMOTES ISOLATION 9) CHINESE STUDIES 1)THE RUST BUCKET 2) THE SILVER BUCKET 3)THE WOOD BUCKET 4) NORMAN FOSTER LIBRARY ADDITION 4) The Brain IMAGE FROM: CITY WITHIN A CITY IDENTITY FUKUOKA CANAL CITY Jerde Partnership Overview (~2 miles East and West) N.T.S : Canal City Hakata N : Hakata Station (~10 min. Walking) : Fukuoka Airport (~20 min. Bus Ride) : Large-Scale Parks - Fukuoka City Botanical and Zoological Garden (South) - Maizuru Park (North) The identity of Canal City Hakata lies on the location of the site. It is situated in the middle of highly urbanized area where buildings of various sizes can be seen in : Parks every direction. It is important to note that the Naka River is located right beside the : Shrine shopping center, which heavily influenced the concept of the project. .5 mile Radius CITY WITHIN A CITY CITY WITHIN A CITY CULTURAL CONTEXT IDEOLOGY The idea behind this project started as the city of Fukuoka needed to improve its dying shopping district, as well as a place where the : Parks increasing population can gather to share a sense of community. Elements such as parks, entertainment spaces, culinary spots, etc. are : Hotel incorporated so that crowds of every age can comfortably inhabit the Grand Bldg. site. After all, the main concept of the project is “City Theater” in which North Bldg. : Learning Space the people play the main character and the mall is just a medium. South Bldg. : Culinary District : Shopping District Center Walk Washington N Hotel : Game Center Color Symbolism Index : Purple stands for royalty in Japanese culture. Business Center : Crimson (Red) stands for Bldg. fertility or life. : Yellow has dierent meaning on dierent parts of Japan, but generally the color denotes nature as it represents sunshine. East Bldg. : Blue stands for coolness Jerde.com and fidelity. : Green stands for eternity, vitality, and energy. : Orange stands for civilization and knowledge. Community N.T.S As mentioned earlier, Canal City Hakata is situated in a very busy part of town, and the concept was to create a space where the people can experience something vastly dierent than when they inhabit the city. blog.masanorihashimoto.com Expedia.com Therefore, the designers Jerde.com incorporated natural elements such as plants for the landscape and curvy forms for the architecture so This project has a direct correlation to the cultural context of its that people can escape the surrounding, both physically and symbolically. The direct ‘City Grid’ feeling. Also, the connection is the canal that runs inside the mall; it is designed to center walk is strategically match the context of the rivers flowing through Fukuoka. Also, hidden in the middle several the color scheme chosen for the structures is not random as high-rise structures, and it creates a perfect these colors have certain meanings in the Japanese culture, Escaping City Grid which can be found on the color index provided. representation of an oasis. f.hatena.ne.jp CITY WITHIN A CITY IDENTITY The identity of Zappos’s campus is quite interesting since its not your usual campus such as Apple, Google, or Facebook. Zappos building was not purposely built rather than it Open Space was re-designed for the inside to attract people from the city. Their building has 11 stories and are very creative and colorful. Which each level has something unique but each level encourages people to talk. The building stands out from the rest of ZAPPOS CAMPUS the other high rise buildings nearby, DOWNTOWN LAS VEGAS, NEVADA which acts an identity. Wall Murals Gym Section Elevation CITY WITHIN A CITY CITY WITHIN A CITY CULTURAL CONTEXT IDEOLOGY DIAGRAM SHOWING HOW ONE ENTRANCE ALLOWS MORE OPPURTUNITIES TO MEET NEW PEOPLE. Encounters A large portion of their invest- + = CREATIVITY Economic Infrastructure Social Infrastructure ment was to allocate toward ART IS USED THROUGHOUT THE BUILDING TO HELP Technological Infrastructure real estate and development in BRING CREATIVITY AND KEEP THE ATOMOSPHERE the Fremont East/East Village Art POSITIVE. districts of downtown Las Vegas. They purposely activat- ed buildings that are not direct- ly next to one another in order + to encourage people to walk a little farther into the neighbor- hood, which increases opportu- nities for collisions. The roughly $200 million to real estate and IN ORDER FOR BIG IDEAS TO COME FROM ZAPPOS development includes approxi- Big Ideas EMPLOYEES THEY REMOVED THE TRADITIONAL mately 45 acres of land in and OFFICE SPACE AND MADE IT OPEN FOR EMPLOYEES around the Fremont East and TO COMMUNICATE. East Village districts, and ap- proximately 11 businesses that we wholly own and operate. CITY WITHIN A CITY IDENTITY Downtown Disney located in Anaheim, California opened on January 12 of 2001 at the same time the Disney’s Grand California Hotel opened on “THE HAPPIEST PLACE ON EARTH” The identity of Disney comes from the idea of telling stories California Adventure property. Its 20 acres total and its found at the and background histories thought out their animations center portion between the Disney parks and the Disney’s Resorts. The and movies. Following this idea, Downtown Disney and idea behind it was to have an extension of the resort that will lead you the Aulani Resort portrays this simple idea thought out its directly to the parks without forgetting the essence of a magical developments. Downtown Disney was quite well con- experience. Its goal was to make as many visitors to stay as long as structed and well organized in order to give you the sense possible within the Disney property. of telling a story since you go out from your resort till you get to the center core of Disney’s Happiest place on Earth. For Aulani Resort Disney approached its idea more Opened in 2011, Aulani- A Disney Resort and Spa located at the into keeping its culture as much as possible. Aulani beaches of Ko’Olina on the Hawaiian Island of O’ahu takes a further Resort’s main identity is to show and give to its visitors the step of a typical Disney Resort located anywhere else. After realizing that full Hawaiian experience, including its nature and its ANAHEIM Hawaii was the biggest other trip planned by Disney Vacation members CALIFORNIA Traditions making every place the happiest place on he knew that Hawaii was the perfect spot to start a new type of resort. earth. Aulani’s resort it’s a 21 acres fulfilling the culture and traditions of Hawai- ian lifestyle.
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