Barbie® & Stardoll® Unveil First of New Global Doll Line, Bringing

Total Page:16

File Type:pdf, Size:1020Kb

Barbie® & Stardoll® Unveil First of New Global Doll Line, Bringing Barbie® & Stardoll® Unveil First of New Global Doll Line, Bringing Popular Virtual Dress-Up Emporium to Life New Stardoll® by Barbie Collection Extends Fashion Play Both Online and To Shelf for Fans Around the World EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Barbie®, the world's most popular fashion doll and Stardoll®, the globally renowned online fashion and gaming community for girls, are bringing the world of virtual dress-up and online play to life with the new "Stardoll® by Barbie®" line of collectable fashion dolls. The partnership marks the Stardoll® brand's first foray into translating its popular online fashion portal into physical dolls, allowing Barbie® fans to extend the limitless possibilities of the Stardoll® world offline. The "Stardoll® by Barbie®" collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll® stores in Starplaza. Inspired by Stardoll® avatars, "Stardoll® by Barbie®" dolls come packaged mirroring signature avatar poses. Each doll features amazing details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll®. "We're pleased to be launching a big line of fantastic physical toys, going from virtual to the physical world," said Mattias Miksche, CEO at Stardoll. "We're partnering with Mattel because they share our passion for empowering girls and their creativity. We have forged a strong relationship and have lots of exciting things planned - watch this space." "This partnership represents two of the world's Stardoll by Barbie (Photo: Business Wire) largest girls' brands uniting to create the ultimate fashion play experience," said Stephanie Cota, Senior Vice President, WorldWide Marketing Barbie and Girls. "We look forward to inviting the Stardoll community into the three-dimensional world of Barbie with new signature dolls and fashions." About the "Stardoll® by Barbie®" Collection "Stardoll® by Barbie®" will be available at retail in the United States beginning November 2011, with another five dolls slated for spring 2012. "Stardoll® by Barbie®" will introduce two dolls inspired per Stardoll® store: Fallen Angel, Bonjour Bizou, Doll Space and Pretty n' Love. Sample fashions from each line include Fallen Angel, who rocks a gothic look in fingerless gloves and chain accents; Bonjour Bizou, a fashion-forward Stardoll® sporting ruched miniskirts and graphic prints; Doll Space, in gorgeous ruffled tulle numbers with cropped tweed jackets; and Pretty n' Love in cozy pink sweaters and heart-patterned tights. Three accessory packs let Stardoll® fans mix and match the trendy, original fashions and accessories, and give girls the same fun interchangeable closet experience of the Stardoll® virtual world in the real world. "Stardoll® by Barbie®" dolls will come with a gift card for complimentary membership on Stardoll.com for new and existing members, Stardollars to spend on all Superstar items on the Stardoll® site as well as free exclusive virtual gifts, connecting the online world to the real world and then back again. The partnership plans to expand globally with the addition of more collections, products and online extensions in the future. The dolls will retail for $20.99 SRP and accessory packs will retail for $15.99 SRP each. About Mattel Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." About Stardoll Stardoll is a free-to-play, fun-filled virtual world for girls, aged 9-17, who love fashion, shopping, decorating, creativity and making new friends from around the world. 135 million MeDoll avatars have been created to date with a new player joining every second making Stardoll the world's largest teen site in the world! The company is based in Stockholm, with offices in Los Angeles, and London, and is backed by two of the world's top venture capital firms: Sequoia Capital and Index Ventures. For more information visit. www.stardoll.com. MAT-CORP Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50069922&lang=en Mattel Margaux Vega, 310-252-3520 [email protected] or Stardoll Joan Lockwood, +44 (0)207 292 7143 [email protected] Source: Mattel, Inc. News Provided by Acquire Media.
Recommended publications
  • Barbie® Photo Fashion™ Doll Snaps Her Way to the Top of Hot Holiday Toy Lists
    October 8, 2012 Barbie® Photo Fashion™ Doll Snaps Her Way to the Top of Hot Holiday Toy Lists A Fashion Doll and a Digital Camera in One, Barbie® Photo Fashion™ Doll Captures the World through a Whole New Lens EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Barbie® doll has unveiled the newest innovation fashion doll — and it is already topping holiday wish lists. Combining technology and fashion like never-before, the 11.5-inch doll is also a 0.3 megapixel digital camera that makes it easy for girls to point, shoot and style their own photo-to-fashion statement as the snapped images are instantly displayed on Barbie doll's LCD shirt screen. Barbie® Photo Fashion™ doll was recently named one of the "Most Wanted Toys of 2012" at toy and influencer industry event Time to Play in New York City on September 28th. In addition, Parenting magazine named the doll "Best in Play 2012" and one of the most innovative toys in Mattel's portfolio. Furthermore, Barbie® Photo Fashion™ doll received The Oppenheim Toy Portfolio Platinum award for most innovative, engaging new product of the year as well as recognition on retailer Target's annual "Top 20 Toy List" for holiday 2012. "As the world's most popular fashion doll, Barbie has always been at the forefront of fashion and imaginative play for girls," said Cathy Cline, vice president of Barbie® marketing. "And Barbie Photo Fashion doll lets girls do what they love most -- capture, create and customize their world through the lens of their favorite doll." The digital camera features 4 MB of memory and stores up to 200 photos that can be downloaded to make room for more photo-taking fun.
    [Show full text]
  • Fifty Years After She First Hit Toy Shops, 'Sindy' Doll Seeks
    Strictly embargoed until 00.01hrs on Monday 2 July 2012 FIFTY YEARS AFTER SHE FIRST HIT TOY SHOPS, ‘SINDY’ DOLL SEEKS A LONG TERM PARTNER Global brand owners expected to show interest in iconic British doll Exeter, 2 July 2012 – After nearly 50 years, the British owner of the Sindy doll brand is looking for a long-term partner to help develop the core range of dolls. For generations of young girls Sindy has been a friend, confidante and cherished toy. The Sindy doll was launched in 1963, and for decades dominated the fashion doll market in Britain. Sindy has repeatedly been the best-selling toy, both in the UK and in overseas markets. Now, Sindy’s Exeter-based owner, Pedigree Toys, is to license or share equity in the iconic brand as part of a strategic shift towards its publishing and third party licensing businesses. Jerry Reynolds, CEO of Pedigree Group Ltd, commented: “Few brands have the emotive power and name recognition of Sindy. Millions of women in Britain grew up playing with her, and have fond memories of their days as ‘Sindy girls’. 1 “Over the years Sindy’s outfits have reflected changing fashions, and her hemlines rose and fell accordingly. But she has never lost her image as the demure girl next door – an enduring image that continues to appeal to young girls around the world. “The core of the Sindy brand remains the development and marketing of fashion dolls. As a business, Pedigree has moved away from toy manufacturing to focus on publishing and third party licensing.
    [Show full text]
  • Ghouls, Dolls, and Girlhoods: Fashion and Horror at Monster High
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by IUScholarWorks Ghouls, Dolls, and Girlhoods: Fashion and Horror at Monster High Karen E. Wohlwend In Generation Z: Zombies, Popular Culture, and Educating Youth Edited by Victoria Carrington, Jennifer Rowsell, Esther Priyadharshini, Rebecca Westrup This is a preprint; the definitive version is in press at http://www.springer.com/us/ Wohlwend, K. E. (In press). Ghouls, dolls, and girlhoods: Fashion and horror at Monster High. In V. Carrington, J. Rowsell, E. Priyadharshini & R. Westrup (Eds.), Generation Z: Zombies, popular culture, and educating youth. New York: Springer. Girls, Ghouls, and Girlhoods: Horror and Fashion at Monster High Introduction How does a zombie doll in a popular horror franchise for tween girls serve as a productive site of contestation among overlapping visions of girlhood? In this chapter, I examine Ghoulia Yelps, a zombie character in the popular Monster High fashion doll franchise, not only as a toy in a global flow of licensed consumer goods but also as a site of identity construction and digital media production where facile notions of girlhoods are both enacted and reimagined (Forman- Brunell, 2012). Monster High is reconceptualized here as the site of converging cultural imaginaries (Medina & Wohlwend, 2014) in which children play in and out of gendered futures around fashion, adolescence, diversity, and schooling. Critical analysis of tween girls’ digital play with a zombie doll on social media reveals the resonances, slippages, and paradoxes among identity texts produced about, for, and by girls. After describing the scope of the Monster High franchise and how it materializes expectations for characters, consumers, and players, I next examine how these dolls and identity texts circulate three dominant imaginaries of girlhood.
    [Show full text]
  • Doll Collecting; a Course Designed for the Adult Education Student. PUB DATE Jul 74 NOTE 145P.; Ed.D
    DOCUMENT RESUME ED 099 543 CE 002 628 AUTHOR Berger, Betty M. TITLE Doll Collecting; A Course Designed for the Adult Education Student. PUB DATE Jul 74 NOTE 145p.; Ed.D. Dissertation, Walden University EDRS PRICE MF-$0.75 HC-$6.60 PLUS POSTAGE DESCRIPTORS *Adult Education; *Course Content; Course Descriptions; *Doctoral Theses; Teacher Developed Materials; *Teaching Techniques IDENTIFIERS *Doll Collecting ABSTRACT The author has attempted to organize the many materials to be found on doll collecting into a course which will provide a foundation of know]edge for appreciating and evaluating old dolls. The course has been divided into sessions in which old dolls will be studied by type (images, idols, and early playthings; child, doll, and social realities; wooden dolls; wax dolls; papier mache and composition; china and parian; bisque dolls, cloth dolls; celluloid, metal, leather, and rubber dolls; and doll art in America) in basically the same chronological order in which they achieved popularity in the marketplace (1800-1925). The instructor is urged to employ a variety of teaching strategies in the presentation of the material. A mixture of lecture, slides, show and tell, and much student participation is encouraged. Handouts are provided whichcan be given to students at the end of each session. Brief annotated bibliographies appear at the end of each chapter,as well as a selected bibliography at the end of the course. Thecourse has been designed to introduce the beginning doll collector to the techniques employed in the manufacture of old dolls, to help the novice identify a doll of excellent artistic merit, and to acquaint the collector with some of the better known names in doll making.
    [Show full text]
  • Crissy and More Crissy
    Crissy and More Crissy Copyright, May 2005 By Beth-Ellen Colvin (formerly Gunther) All rights reserved, please write for reprint permission Intellectual property laws apply I am often asked for MORE, MORE, MORE information about Crissy and her family & friends. The fact is, I could write a second volume about her, but my publisher tells me the time is not right for one. Time will tell, right!? Until then, this is what you get. This document will be updated on occasion with new information. Contents More history, more information Page 1 What ARE those catalog outfits?? Page 4 What about after-market clothing? Page 5 Ideal issued clothing Page 5 Accessories, cases, paper products Page 6 eBay rules of the road Page 7 Production information Page 10 Other dolls with Crissy’s body Page 12 Will Crissy ever be reissued??? Page 13 Tips! Page 14 Customizations Page 16 So-called rarities NOT! Page 17 1 More history, more information I am imagining here, that you’ve already read my book. Then, as a well-read collector (grin) you already know that every single detail and fact cannot be included in one volume. In fact, my very own publisher left a lot of my pages out of my book in order to keep the costs down (heavy sigh). Let’s get down to business then. Crissy was made from 1969 to 1974 for the first of the original dolls. This does not include the Magic Hair Crissy of 1977. She is a totally different doll. There were two issues released in 1969, hair to her feet and hair to her bottom.
    [Show full text]
  • Barbie® Doll to Unveil a "New Face" on Her 50Th Birthday with Unveiling of the 2009 Bathing Suit Barbie® Doll
    Barbie® Doll to Unveil a "New Face" on Her 50th Birthday with Unveiling of the 2009 Bathing Suit Barbie® Doll Life-size Barbie(R) Dream House(R) in Malibu, Calif., to Play Host to Huge Barbie(R) Birthday Bash on March 9th MALIBU, Calif., Mar 04, 2009 (BUSINESS WIRE) -- On Monday, March 9th, 50 years to the day she was first introduced at New York Toy Fair in her now famous black-and-white striped bathing suit, Barbie(R) will reveal an entirely new look with the unveiling of the 2009 Black-and-White Bathing suit doll. Designed as a modern interpretation of the original 1959 doll, the new BathingSuit Barbie(R) doll unveils a brand new face sculpt for Barbie(R) doll. Additionally, the new doll - to be revealed at midnight on Monday, March 9th - will have a throwback price, sold at Barbie(R) doll's 1959 price of $3 for one week (March 9- 14 at participating retailers). Also on Monday, Barbie(R) will celebrate her 50th birthday with a major pink-carpet celebrity birthday bash at a REAL Barbie(R) Malibu Dream House(R) - a 3,500 square foot house in Malibu decorated by famed "Happy Chic" interior designer Jonathan Adler. With features such as skirted, corseted, lace-up "dress" chairs, a chandelier made of Barbie(R) hair, a closet filled with thousands of shoes, a sunburst mirror made from 65 Barbie(R) dolls, and a garage that includes a real Barbie(R) Volkswagen New Beetle car (all pink with a motorized, pop up vanity in the trunk), the house brings to life all the fantasy and fashion of Barbie(R) in a real modern day Dream House(R).
    [Show full text]
  • Barbie As Cultural Compass
    College of the Holy Cross CrossWorks Sociology Student Scholarship Sociology & Anthropology Department 5-2017 Barbie As Cultural Compass: Embodiment, Representation, and Resistance Surrounding the World’s Most Iconized Doll Hannah Tulinski College of the Holy Cross, [email protected] Follow this and additional works at: http://crossworks.holycross.edu/soc_student_scholarship Part of the American Material Culture Commons, Feminist, Gender, and Sexuality Studies Commons, and the Gender and Sexuality Commons Recommended Citation Tulinski, Hannah, "Barbie As Cultural Compass: Embodiment, Representation, and Resistance Surrounding the World’s Most Iconized Doll" (2017). Sociology Student Scholarship. 1. http://crossworks.holycross.edu/soc_student_scholarship/1 This Department Honors Thesis is brought to you for free and open access by the Sociology & Anthropology Department at CrossWorks. It has been accepted for inclusion in Sociology Student Scholarship by an authorized administrator of CrossWorks. “Barbie As Cultural Compass: Embodiment, Representation, and Resistance Surrounding the World’s Most Iconized Doll” Hannah Rose Tulinski Department of Sociology & Anthropology College of the Holy Cross May 2017 Table of Contents Acknowledgements 3 Abstract 4 Chapter 1: Barbie™ 5 Chapter 2: Cultural Objects and the Meaning of Representation 30 Chapter 3: Locating Culture in Discourse 45 Chapter 4: Barbie’s World is Our World 51 Chapter 5: Competing Directions of Cultural Production 74 Chapter 6: Role Threat 89 Role Transformation 104 Discussion 113 References 116 Appendix I: Popular Discourse 122 Appendix II: Scholarly Discourse 129 2 Acknowledgements First, thank you to Professor Selina Gallo-Cruz, who not only advised this thesis project but also who has mentored me throughout my development at College of the Holy Cross.
    [Show full text]
  • The Barbie Case
    The Barbie® Case Introduction When on October 11, 2005, Neil B. Friedman was promoted from his position as head of the successful Fisher-Price® division to become the President of the combined operations of the merged Mattel® and Fisher-Price® units, he might have considered this promotion to be a daunting task to take on. At the start of this job as the President of the Mattel® Brands Division, the sales of Barbie®, Mattel®'s signature doll and profit engine, which account for an estimated 251 to 35%2 of Mattel®'s sales had fallen for seven straight quarters on a year-to-year basis.3 Barbie®'s global third-quarter sales in 2005 were down 18% from the previous year, and U.S. sales decreased 30%. This decrease in sales affected Mattel®'s overall performance as shares tumbled to their lowest point in four years. 4 The toy industry overall was struggling, with sales down 5.3% through the first nine months. U.S. retail sales of dolls fell 6% in that period, according to market researcher NPD Group. Analysts believe the slide will continue as more kids choose video games and digital-music players over action figures and board games.5 In addition, Friedman was confronted with an anti-Barbie climate with campaigns challenging Barbie®’s beauty ideal launched by The Body Shop and more recent ones by Dove® and Nike® as well as a tradition of Mattel losing legal battles time and again against artists who parodied Barbie®. 1 The Barbie® Case 1. History of Mattel, Inc.
    [Show full text]
  • THEY CAME to PLAY 100 Years of the Toy Industry Association
    THEY CAME TO PLAY 100 Years of the Toy Industry Association By Christopher Byrne The Hotel McAlpin in New York was the site of the Association’s inaugural meeting in 1916. Contents 4 6 Foreword Introduction 8 100 Years of the Toy Industry Association Graphic Timeline 30 12 Chapter 2: Policy and Politics Chapter 1: Beginnings • Shirley Temple: The Bright Spot 32 and Early Days in the Great Depression • World War II and the Korean War: 33 • A Vision Realized, An Association Formed 12 Preserving an Industry • Early Years, Early Efforts 20 • Mr. Potato Head: Unlikely Cold War Hero 38 • Playing Safe: The Evolution of Safety Standards 39 • Creepy Crawlers: Rethinking a Classic 46 • TV Transforms the Industry 47 • Tickle Me Elmo and His TV Moment 51 2 64 Chapter 4: A Century of Growth and Evolution • A Century of Expansion: From TMUSA to TIA 65 • Supporting the Business of Toys 68 • Educating an Industry 73 • Creating Future Toy Designers 74 82 • Rewarding the Industry 75 Conclusion: • Worldwide Reach and Global Impact 76 Looking to the Future • Government Affairs 78 • Philanthropy 80 52 Chapter 3: Promoting Play– 84 A Consistent Message Appendix I: For 100 Years Toy Industry Hall 12 2 of Fame Inductees Appendix II: Toy Industry Association Chairmen 3 Foreword In the spring of 1916, a small group of toy manufacturers gathered in the heart of New York City to discuss the need to form an association. Their vision was to establish an organization that would serve to promote American-made products, encourage year-round sales of toys, and protect the general interests of the burgeoning U.S.
    [Show full text]
  • Bratz Dolls: Responding to Cultural Change Jessica Burns Fugate the University of Tampa
    Journal of Business Cases and Applications Volume 12 – October, 2014 Bratz dolls: Responding to cultural change Jessica Burns Fugate The University of Tampa Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa Janette Carter The University of Tampa Kristen Kluberdanz The Univesity of Tampa ABSTRACT Barbie was introduced by Mattel in 1959 and quickly dominated the market and continued to do so for decades. As a beautiful blonde, Barbie represented the traditional qualities of women and the line later expanded to include diversity among the other dolls. In 1999, Barbie’s 40th anniversary year, sales hit approximately $1.5 billion and nearly $24 billion in total sales over the life of the doll. In 2001, MGA introduced the Bratz line and the dolls immediately became popular, gaining market share as Barbie sales declined. Within the first six months on the market, MGA sold more than $20 million in Bratz dolls. In response, Mattel introduced the MyScene dolls to the market in 2002 but were unable to compete with Bratz. In 2004, MGA experienced a 45 percent growth in Bratz doll sales, while Barbie sales had fallen, resulting in a $500 million loss. In 2006, Bratz became the number one selling doll and Barbie was bumped to number two. Bratz dolls were created to more closely match the look of girls today, instead of the ideological perception of women in the 1950s when Barbie was created. Bratz dolls have a realistic height, look more ethnic, and have distinct fashion styles. Every Bratz doll is different with its own personality, much like tween girls today.
    [Show full text]
  • Barbie™ Dan Hunter F
    Barbie™ Dan Hunter F. Gregory Lastowka* Intellectual property laws are the means by which corporations allow access to their products. Mattel Inc.’s Barbie doll is highly dependent on the intellectual property system, and this Article provides the first serious account of the development of Barbie as an object of intellectual property. It demonstrates the significance of Barbie as an intellectual property object, and it traces how intellectual property laws emerged as such a powerful technology of control in the period from Barbie’s birth in 1959 to the present. The Article also shows that the great unrecognized feature of the intellectual property system is its ability to manipulate desire. I. INTRODUCTION ................................................................................. 133 II. WORD MADE FLESH-TONED: CONCEIVED IN SIN .......................... 136 III. FLESH AND CONTROL ....................................................................... 142 IV. SEX AND POWER ............................................................................... 152 V. THE VENUS OF HAWTHORNE ........................................................... 159 I. INTRODUCTION Most discussions of intellectual property law miss the point. Authors tend to pick apart some small aspect of a law, explaining why their proposed reform will provide better policy outcomes, or they examine a court decision and explain why the judges there have gotten it wrong. Although many of these articles are useful contributions, they miss the larger story of how the intellectual property system works in practice, and particularly how the system has changed over the years, and how it has come to be so important in our modern day society. These accounts also fail to explain how companies have responded to the intellectual property system, and how they have engineered changes in the system over time. Although there are notable counter-examples, in general we have few accounts of the larger story of the development of © 2015 Dan Hunter and F.
    [Show full text]
  • Mattel® Unveils the Future of Play with Hot New Properties and Must-Have Toys at the 2013 New York International Toy Fair
    February 8, 2013 Mattel® Unveils the Future of Play with Hot New Properties and Must-Have Toys at the 2013 New York International Toy Fair Action Play Boys Brand Max Steel™ Debuts as Mattel's Newest Franchise EL SEGUNDO, Calif.--(BUSINESS WIRE)-- This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its newest toys that transcend the traditional playroom. Delivering on three key business strategies of innovating core brands, developing new franchises and optimizing best-in-class entertainment licenses, Mattel once again brings magic to play. "We engage with kids where they are today through rich content, innovative toys, and real-world experiences that bring our trusted portfolio of brands to life," said Lisa McKnight, SVP Marketing North American Division. "We continue to shape the future of play by extending engagement both inside and outside of the toy aisle, creating meaningful and lasting connections with families." NEW GLOBAL MAX STEEL™ PROPERTY JOINS MATTEL PORTFOLIO OF BRANDS Mattel takes its expertise in play beyond toy, and into the content creation space as it develops and launches new franchises into the marketplace. Focused on fostering an emotional connection with kids, Mattel starts with compelling storytelling and aspirational characters that are rich enough to live on any platform, enabling an immersive brand experience that reaches kids everywhere they are today. In 2013, Mattel brings Max Steel™, a wholly-owned intellectual property from Mattel and currently the #1 boys brand in Latin America1, to a global stage as its newest franchise. An action-adventure superhero series for tween boys that incorporates teamwork, humor and friendship, the story revolves around the trials and tribulations of a teenaged boy and his pursuit to unlock his inner hero.
    [Show full text]