THE IMC FOUNDATION Social Media
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Social Media Marketing Communications Coordinator an Integral Part of the Marketing and Communications Team, the Social Media Ma
Social Media Marketing Communications Coordinator An integral part of the Marketing and Communications team, the Social Media Marketing Communications Coordinator will be responsible for both the strategy and day-to-day operations of Boon and JJ Cole’s social media channels, helping to create an integrated experience across multiple platforms and support. The position will report to the Sr. Marketing Communications Manager and will also support marketing communications programs for both brands. Social Media Responsibilities Manage social media channels for both brands to continue to enhance and grow communities by: Working closely with the brand teams to develop social media strategies, create engaging content and manage ongoing social calendars o Support product launches and to increase conversions around our editorial calendar/brand stories Produce high-quality, engaging messaging and content to attract more customers Post content on all channels Create social advertising strategies and plans to drive both organic and paid/boosted growth and actions Monitor and respond to customer inquiries/comments on social platforms Seek out other complementary brands to follow and like their social activities, partner with for cross promotions, giveaways to drive awareness of our brands and to increase followers and engagement Build analytic reports based on key metrics o Analyze all social content and stories, gain competitive intelligence and report these insights on a weekly and monthly basis Identify and propose new opportunities appropriate -
Nestlé in the United States Meeting Society’S Needs by Creating Shared Value Letter from the Ceos
Nestlé in the United States Meeting society’s needs by Creating Shared Value Letter From the CEOs At Nestlé, we are committed to becoming the very best Nutrition, Health and Wellness company. Achieving this means doing more than just providing consumers and their pets with great-tasting, nutritious food and beverages. It means creating value for our employees, customers, consumers and their families, as well as society at large. We call this approach Creating Shared Value. Creating Shared Value is a way of doing business that goes beyond philanthropy. It is a basic principle of our business strategy and fundamental to our overall success as a company. For our business to prosper in the long term, we must create value for shareholders and society in a manner that is integrally linked to our core business strategies and operations. Globally, Nestlé’s Creating Shared Value focuses on the areas of nutrition, water and rural development. • Since its founding in Switzerland more than 140 years ago, Nestlé has achieved long-term profi table growth by providing nutritious products that improve the health of its consumers. As a result, Nestlé today is the world’s largest Nutrition, Health and Wellness company. • A business must operate in an environmentally sustainable manner, in a way that provides for current needs without compromising the Earth’s resources for use and enjoyment by future generations. Nestlé works diligently in this area, with a special focus on water resources. • Economic development, particularly rural development, is key to improving the lives of farmers and rural communities. Nestlé has been contributing to economic development over many decades, primarily through our work with farmers and through our 456 factories, half of which are in the developing world, and most of which are in rural areas. -
TCPA Best Practices: Consent, Compliance, Communication
TCPA Best Practices: Consent, Compliance, Communication SUTHERLAND’S THREE CS: CONSENT, COMPLIANCE, COMMUNICATION Contacts If you have any questions about this What is the TCPA? Legal Alert, please feel free to contact The Telephone Consumer Protection Act of 1991 (TCPA) protects consumers any of the attorneys listed or the from unwanted telemarketing calls, prerecorded or autodialed calls, fax Sutherland attorney with whom you transmissions, and text messages. regularly work. What are the penalties for violating the TCPA? Lewis S. Wiener Violations of the statute can lead to significant financial consequences: a $500 Partner penalty per communication (or $1,500 if willful). [email protected] 202.383.0140 How a can company protect itself from TCPA lawsuits? Wilson G. Barmeyer Sutherland’s Three Cs approach provides an overview of best practices for Associate reducing litigation risk. [email protected] 202.383.0824 CONSENT: Obtain the appropriate consent Related People/Contributors Get consent for marketing communications • Keith J. Barnett For automated marketing calls, obtain written consent. Under TCPA regulations, “prior express written consent” requires a written agreement, signed by the • Thomas M. Byrne consumer, that includes among other things the telephone number, that • Ellen M. Dunn specifically authorizes telemarketing by automatic dialing/texting or prerecorded • Juan C. Garcia voice, and that is not required as a condition of purchase. • Allegra J. Lawrence-Hardy • Phillip E. Stano Get consent for non-marketing communications • Rocco E. Testani A consumer has generally consented to receive non-marketing communications if they have given their number for a specific purpose or in connection with a • Lewis S. -
5129P Sell Sheets.Qxd 8/3/17 8:12 AM Page 1
At A Glance _5129P Sell sheets.qxd 8/3/17 8:12 AM Page 1 North America Nestlé Waters Nestlé Waters is part of the Nestlé NFeosrt léF oWuarte Drse Ncoartdhe As merica Inc.’s S.A. family of companies, headquartered At A Ghisltorya begann in 1976c with juest one 2i0n Vevey1, Switze7 rland. Founded by Henri brand, Perrier ® Sparkling Natural Nestlé in 1866, Nestlé S.A. celebrated its Mineral Water. Today we are the 150th anniversary and is the leading food third largest non-alcoholic beverage and beverage company in the world, company in the U.S. by volume and with more than 335,000 employees offer 11 bottled water brands and worldwide. Consumers know Nestlé best three ready-to-drink tea brands to for its respected brands, including ® ® our discerning and loyal consumers. Nescafé coffee, Gerber Foods, ® ® Our affiliate, Nestlé Waters Canada, Stouffer’s and Lean Cuisine frozen ® offers five bottled water brands to its foods and Purina pet products. Canadian consumers. Nestle aims to enhance people’s quality of life and contribute to a healthier future. Nestlé is the largest Our Commitments private funder of health and nutrition The Healthy Hydration Company TM Creating shared value for the business, the environment and communities is research globally. Its desire to provide brought to life every day by our of more consumers with “the very best” food than 8,500 employees and demonstrated throughout their lives is reflected in the by our positive work culture, high-quality famous Nestlé logo depicting a mother products, ever increasing responsibility bird feeding her young in the nest. -
Entrepreneur Middle East's
IT’S NOT JUST ABOUT THE MONEY THREE STEPS TO RAISE (SMART) CAPITAL FOR YOUR ENTERPRISE ON THE RIGHT TRACK 11 FACTORS THAT NOTHING VENTURED, HIGHLIGHT THE NOTHING GAINED MATURING OF THE MENA ENTREPRENEURS ARE KNOWN FOR BEING ENTREPRENEURIAL CAPABLE OF CREATING PROSPERITY, BUT HOW DO THEY HANDLE THE BURDEN ECOSYSTEM OF THEIR BIG IDEAS AND DREAMS? THE RECAP POWERING ENTERPRISE THE FUTURE AGILITY ACCESS POWER FOUNDER AND EXECUTIVE CHAIRMAN AWARDS 2017 REDA EL CHAAR This Lebanese entrepreneur is at the head of an enterprise developing renewable energy projects worth over US$1 billion in 23 countries across Africa and Asia 9 7 7 2 3 1 1 5 4 1 0 0 8 > JANUARY 2018 | WWW.ENTREPRENEUR.COM/ME | UAE AED20 681721 523966 681721 523966 Higher definition. Bentayga Black Specification. With 22” black gloss alloy wheels and black exterior detailing, the world’s fastest and most luxurious SUV is now even more striking. See more at BentleyMotors.com/HigherDefinition The name ‘Bentley’ and the ‘B’ in wings device are registered trademarks. © 2017 Bentley Motors Limited. Model shown: Bentayga Black Specification. Bentley_Entrepreneur_Mag_0111_273x203.indd 1 20/10/2017 15:43 JANUARY 2018 CONTENTS 34 The 2017 edition of Entrepreneur Middle East’s Enterprise Agility Forum, presented by du 22 44 34 32 INNOVATOR: THE RECAP: THE RECAP: INNOVATOR: POWERING THE FUTURE Enterprise Agility Awards Enterprise Agility Forum FocUSED ON IMpact Reda El Chaar, founder and 2017 2017 Deliveroo co-founder and Executive Chairman, Access A look at the winners of the A round up of all the topics CEO Will Shu Power fourth edition of Entrepreneur discussed and insights shared The entrepreneur behind Meet the Lebanese entrepre- Middle East’s Enterprise at our 2017 Enterprise Agility one of Europe’s most neur at the head of an enter- Agility Awards, presented Forum, presented by du. -
Marketing Communications in the Digital Age
E3S Web of Conferences 135, 04044 (2019) https://doi.org/10.1051/e3sconf/201913504044 ITESE-2019 Marketing communications in the digital age Zhazira Idrysheva1,*, Nataliya Tovma1, Kyz-Zhibek Abisheva1, Meiramkul Murzagulova1, and Nazym Mergenbay1 1Al-Farabi Kazakh National University, 050040,71 Al-Farabi Ave, Almaty, Kazakhstan Abstract. In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of digital marketing tools and marketing communications. The empirical part of the study is carried out using two methods of research qualitative and quantitative parts in the form of questionnaires and logical method. As a result, based on theoretical and empirical findings, the author will provide recommendations and suggestions. In conclusion, it is revealed that digital marketing is a new trend in global marketing, aggressively and quickly pushing traditional advertising into the background. 1 Introduction Digital marketing is a type of marketing that is widely used to promote products or services through digital technology in order to attract and retain consumers. Digital marketing goes beyond Internet marketing, including channels that do not require the use of the Internet. It is used in radio, mobile technology, television, the Internet, social media and contextual advertising and in many other forms of digital media. With digital media, consumers can access information anytime and anywhere they want. To get an idea of the growth of the Internet over the past fifteen years, it is enough to say that according to the data, by 2016 the Internet was used by 3.5 billion people, while in 2000 this number was only 400 million, which represents a growth rate of 875%. -
NESTLÉ PREPARED FOODS HEADQUARTERS 30003 Bainbridge Road Solon, OH 44139-2290 (440) 349-5757 Nestleusa.Com
NESTLÉ USA NESTLÉ PREPARED FOODS HEADQUARTERS 30003 Bainbridge Road Solon, OH 44139-2290 (440) 349-5757 Nestleusa.com DESCRIPTION Nestlé Prepared Foods produces many of the best-known food brands in America. With a focus on delicious, convenient and nutritious meals, sandwiches and snacks, Nestlé Prepared Foods teams make America’s most popular frozen food brands, including STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches and BUITONI® refrigerated pastas and sauces. They also make trusted baking brands, including NESTLÉ® TOLL HOUSE®, NESTLÉ® CARNATION® Milks and LIBBY’S® Pumpkin, which have ensured warm and enjoyable moments for families across the country and play a role in a healthy lifestyle that includes regular physical activity and a balanced diet. Nestlé Prepared Foods has more than 7,000 employees working in Solon, Ohio headquarters and nine manufacturing facilities. BRANDS Nestlé Prepared Foods brands and products include: Wholesome Meals and Snacks: • STOUFFER’S® Single-Serve Entrées (STOUFFER’S® SIGNATURE CLASSICS, SIMPLE DISHES and SATISFYING SERVINGS); Panini, Flatbreads, Stromboli and Toasted Subs; STOUFFER’S® French Bread Pizza; STOUFFER’S® Family Size, Large Family Size and Party Size; STOUFFER’S® Easy Express™ Skillets meals; and STOUFFER’S® Sautés for Two™ • HOT POCKETS® brand sandwiches (including HOT POCKETS® brand BREAKFAST, HOT POCKETS® brand CRISPY BUTTERY SEASONED CRUST, HOT POCKETS® brand CRISPY CRUST, HOT POCKETS® brand CROISSANT CRUST, HOT POCKETS® brand GARLIC BUTTERY SEASONED CRUST, -
Marketing Communications
Olujimi Kayode Marketing Communications 2 Download free eBooks at bookboon.com Marketing Communications 1st edition © 2014 Olujimi Kayode & bookboon.com ISBN 978-87-403-0674-3 3 Download free eBooks at bookboon.com Marketing Communications Contents Contents Contents 6 1 Fundamentals Of Communication In Marketing 9 2 Consumer Behaviour And Marketing Communication 42 3 Promotion Planning And Techniques 70 4 Advertising Techniques 98 5 Organizination And Management Of Advertising Agencies And Advertising Departments 114 6 Advertising Media 139 7 Advertising Research 164 4 Click on the ad to read more Download free eBooks at bookboon.com Marketing Communications Contents 8 Sales Promotion And Publicity 195 9 Personified Promotion 231 10 Direct Marketing 270 11 Public Relations 283 5 Click on the ad to read more Download free eBooks at bookboon.com Marketing Communications Contents Contents 1. FUNDAMENTALS OF MARKETING COMMUNICATIONS Marketing communications defined; Nature of information; Consumer information processing model; Basic model of communication process; Framework for analyzing marketing communication process; Language and conception – as elements of communication Sign and Symbol – component of communication; Language and marketing communications; Hierarchy of communications effects; Marketing communications mix; Dyadic communication; Mass communication; Word-of- mouth communication; Group communications; Group communication and marketing strategy; The role of Public Relations in marketing communications; Functions of Public Relations -
Advertising & Marketing Communications
Advertising & Marketing Communications - B.S. The Advertising & Marketing Communications bachelor’s degree program MGMT2020 Organizational Dynamics 3 provides students with a wide range of knowledge and practical skills related MGMT2030 Operations and Supply Chain Management I 3 to the development and execution of integrated marketing communication MRKT1001 Marketing Foundations 3 plans, which embrace the promotional elements of strategic and creative Major Courses advertising, media, branding, public relations, sales promotion, and digital ADVC1010 Marketing Communications 3 and search engine marketing. A hallmark of the program is the team ADVC1011 Media Strategy 3 approach to learning taught in a highly creative environment whereby ADVC2001 Creative Concepts and Strategy 3 students work in groups for real-world clients similar to an advertising or ADVC2025 Advanced Brand Communications 3 marketing agency. ADVC3010 Digital Media Planning 3 Upon completion of the program, graduates are expected to: or ADVC2002 Copywriting and Art Direction ADVC4015 Integrated Marketing Communications Seminar I 3 • Apply the major concepts, skills and values of the advertising industry. Applied/Experiential Learning • Communicate effectively to diverse audiences, purposes and situations Choose 9 credits from the following: 9 through a variety of professional methods as required by the advertising BUS4799 College of Business Internship Ic industry. DEE3999 Directed Experiential Education D • Use decision-support tools to resolve contemporary business issues -
Director, Marketing Communications Location
Job Description Title: Director, Marketing Communications Location: Sto Americas Headquarters, Atlanta, GA 30331 Reports to: Vice President, Marketing Purpose: Sto Corp. (Sto), a global innovation leader of façade insulation (EIFS) and high performance coatings, is seeking a Director, Marketing Communications. The ideal candidate will be responsible for planning, development, implementation, and measurement of all marketing strategies, marketing communications, and public relations activities, both internal and external. This includes directing the efforts of the marketing communications staff and coordination at the strategic and tactical levels with the other functions of the organization. Essential Duties & Responsibilities (includes, but not limited to): • Strategy: • Collaborate with the business team (sales, product management and market development) to create and implement effective go to market strategies for new and existing products, systems, programs and services. • Direct market / customer research, forecasting, and competitive analysis to identify market opportunities and translate results into actionable insights for the business team. • Collaborate with product management, R&D, and global marketing organizations to evaluate feasibility of transferring products, services and technologies to a business unit. • Communications: • Direct the development and execution of an integrated digital marketing strategy that drives customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future -
First and Foremost, Cannes Is an Awards Show. This Year, Entrants
The Big Prizes: who won what, and why? First and foremost, Cannes is an awards show. This year, entrants (mostly agencies) paid an estimated $72 million to submit 41,170 entries in 24 categories and 1805 prizes were awarded. The most important are the ‘Grand Prix,’ with 28 awarded this year. So who won.. and what does it tell us? The most striking fact is that 57% of the top prizes – 16 out of 28 – went to a single country with just 4.4% of the world’s population: the USA. No other country won more than 2 Grand Prix. For a global festival, where every country should be represented, there is clearly something odd here. Have the majority of the world’s best creatives moved to the US? or is Cannes no longer attracting the diversity of participants it used to attract? We’ll return to this theme later. But for now, let’s look at the positives. The biggest winner, with four Grand Prix, was the statue on Wall Street - the “Fearless Girl,” facing up to the iconic Wall Street Bull. The agency was McCann New York and their client was State Street. A simple but brilliant image of the gender equality which Wall Street lacks and State Street has committed to improving. A “big idea,” proving that such a thing still exists – a commercial objective achieved through an expression of corporate purpose and social responsibility. “Fearless Girl” “Fearless Girl” won best outdoor, best PR, best in gender equality (the Glass Lion) and the Titanium award which is a kind of ‘best in show.’ Congratulations to all involved. -
Agood Frozen Pizza Is Hard to Find. Plenty of Pizzas
BRAND-NAME RATING IN SEARCH OF THE BY JAYNE HURLEY & BONNIE LIEBMAN good frozen pizza is hard to find. Plenty of pizzas are good-tasting, but good for you? In most cases, if the can sometimes shrink that to just four ounces). Yet a typical Asaturated fat doesn’t get you, the sodium will. pizza that is advertised “for one” weighs seven ounces. We’ve based our serving sizes on single-serve pizzas. But But things are changing—ever so slowly—in the frozen-pizza instead of using their weight as our standard, we’ve used case. A few brands have cut back on the sat fat and salt with- their diameter. After all, three people are unlikely to split a out turning out a dry, tasteless, they-call-this-pizza? Some pizza that’s no wider than a small dinner plate, even if it even have interesting toppings—like roasted garlic chicken or weighs 15 ounces. Our system: Greek sesame—instead of pepperoni or sausage. Others have For pizzas that are Our serving is 1 10 or more inches wide /3 pizza those great-tasting self-rising crusts that jump-started the 1 8 to 9 inches wide /2 pizza frozen-pizza market a few years ago. less than 8 inches wide whole pizza We didn’t find the perfect pizza. But we can help you find the best of what’s out there. That makes the numbers in our chart higher than the numbers you’ll find on most packages. Even so, our servings Watch Your Servings aren’t large.