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West Reviving Regions: Empowering places to revive and thrive

growth priorities • Regional scorecard identifying strengths • 14 sub-regional scorecards

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The UK has a productivity challenge. Productivity growth has stagnated since The report recommendations included: the financial crisis, with the knock-on impact of low wage growth and growing inequalities, which the CBI explored in Reviving regions, and have now expanded • Building vibrant local labour markets: including increasing local capacity upon by publishing regional-specific scorecards and growth priorities. to deliver back to work programmes alongside a long-term focus on the devolution of adult skills to meet our growing skills gap. Disparities between economic performance are large both across and within English regions. London remains the most productive part of the country in • Transforming local physical and digital infrastructure to facilitate new ways absolute terms, and many marginalised places are in the North of . But of working: including a focus on the future of towns and cities, and a reform the picture is not as clear cut as north vs. south, with most regions having areas of regional funding to ensure a strategic approach to future investments. that are doing well, and some that are underperforming. • Inspiring world-class, innovative businesses to invest in the regions: The CBI has set out a series of recommendations to close productivity gaps including short term interventions to help businesses grow, locally designed and level up the country. The recommendations are underpinned by the idea and delivered business support with a focus on access to exporting that interventions must reflect local needs, and regions should be further opportunities, and interventions to close the gap in regional R&D funding. empowered if we are to level up the country. This becomes increasingly The CBI has now developed a series of scorecards to support policymakers and important given the impacts of the pandemic could affect regions differently. business to understand the unique strengths of regions, and areas of focus for interventions. These provide a snapshot of the economic and social health of the nine , alongside a more detailed picture for sub-regions.

Click here Based on this data, the recommendations set out above, as well as insights from to download local businesses the CBI has also developed growth priorities for each region, the report setting out what we hope to achieve working collaboratively with local and national stakeholders. West Midlands growth priorities

Context The CBI has developed the following growth priorities

The West Midlands is a diverse economy with expanding financial, digital and life • Identify and close skills gaps by working with business, the Department sciences sectors all underpinned by strong manufacturing. However, the region for Work and Pensions, Department for Education, local authorities and is ranked 6th out of the nine English regions for productivity (GVA £ per hour), education providers, to coordinate investment to meet future skills demand in partially attributed to a low proportion of graduates in the workforce (34.1% of sectors such as life sciences, digital, automotive and aerospace. 16–64-year-olds with NVQ4+) and a low density of high growth firms (4.1%). • Improve reliability and capacity of infrastructure by working with stakeholders such as Midlands Connect and Transport for West Midlands to advocate for investment into key transport corridors such as Midlands Engine Competitive strengths Rail and East-West connectivity. In 2018/19 the region was ranked 5th out of the nine English regions for public expenditure in transport.

• Inspire innovative businesses to invest by improving access and supply of public sector backed R&D and innovation support. The region has been Transport Life Sciences Advanced Business, Technology and Technologies Manufacturing Professional & Creative Services identified as a ‘business-led innovation region’ reflecting the above-average Financial Services levels of business investment in R&D, but this is not matched by public sector investment. Showcasing the benefits of matching R&D private sector Regional assets investment, would provide an additional £1bn of government and Higher Education investment. • Manufacturing Technology Centre • Manufacturing Group • Health Technologies Cluster Next steps • Institute for Translational Medicine The CBI, working alongside local and national leaders, is focused on the • 5G testing hub implementation of these priorities. To become involved, please contact Matthew Lowe. About the scorecards

The scorecards below provide a snapshot of the economic health of regions. The title The magenta box shows the Each scorecard includes 20 indicators, focussed on a region’s productivity For large ITL1 regions, includes the percentile of the selected sub-region and some of the factors that can influence it. The scorecards are designed to the green box shows the absolute value relative to all sub-regions (or for the region’s ranking relative help businesses, central and local government identify priority areas for of the indicator nine large ITL1 regions it shows the to the other eight regions intervention to improve local economic outcomes. for the position of the regional average (1—highest, 9—lowest) selected region within this percentile range) Regions and sub-regions Because there are differences within regions, as well as between them, we have developed two different types of scorecards – one for each of the nine large English regions (known as ITL1 regions), and one for each of 133 sub- 9 regions (known as ITL3 regions).

This pack contains a scorecard for the West Midlands ITL1 region, followed by scorecards showing values for each of the 14 ITL3 sub-regions within it. The green bar shows the minimum and The black line represents the maximum percentiles for the ITL3 sub-regions percentile range of all ITL3 How to read the charts that are within the same broad ITL1 region sub-regions in England All data in the charts are expressed as percentiles, which show how the value of an indicator for the selected area compares with the values of all English sub-regions. Taking productivity as an example, if a sub-region’s productivity is at the 65th percentile, this means it is more productive than 65% of sub- Is productivity converging or diverging? To capture how productivity has changed over the decade to 2018 (latest regions. available data), the scorecards assign each region to one of four groups: The charts in the first scorecard show the range of outcomes within the West Above average productivity and above average productivity growth. Midlands ITL1 region (the dark green bar), plotting the position of the average Regions have pulled further ahead, increasing their advantage. for the region within this range (the magenta box). Above average productivity but below average productivity growth. Rankings are also provided showing how the averages for the West Midlands Regions are still doing well but have lost ground relative to the average. ITL1 region compare with the averages of other large English regions. Below average productivity but above average productivity growth. Regions have narrowed the gap to the average, but some still lag behind. The ITL1 scorecard is followed by scorecards showing values for each ITL3 sub-region within it, with the figure in the magenta box representing the Below average productivity and below average productivity growth. percentile for the selected sub-region. Regions are falling further behind the average. West Midlands

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £18,222 p/c 7 Productivity (GVA per hour): £31.09 6 Above average but losing ground 31 41 Below av erage but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 73.7% 8 Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

30 Schools above standard: 88.2% 6 Broadband speed: 59.7 mb/s 3 R&D per head (ILT2): £559 4

1 93 49 62 74

10 84 5 86 7 89 Deprivation index: 25.3 4 4 63 Graduates in workforce: 34.1% 7 Commute time: 28.2 mins Innovation activity (ITL1): 38.7% 4

39 51 57 19 97

0 77 4 69

8 Life satisfaction index: 7.7 5 In-w ork training: 18.7% 6 Home w orking index: 3.2 7 High growth firms: 4.1%

50 33 34 50

8 98 7 93 2 74 0 79

Median house prices: £200,000 5 Exports intensity: 31.8% of GVA 3 Working-age population & projected 37 78 Scorecard key change by 2030 X Rank out of 9 regions, 1=highest value 3,660,831 4 66 16 99

Percentile of average for ITL1 region3 4.9%

Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data is for ITL2 level regions. For innovation activity all data is for ITL1 regions only. , County of Classification: West Midlands Predominantly Rural

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £20,478 p/c Productivity (GVA per hour): £24.20 Above average but losing ground 55 0 Below average but gaining ground 3 79 0 95 Below av erage and losing ground

Employment rate: 78.9% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

77 Schools above standard: 86.7% Broadband speed: 39.9 mb/s R&D per head (ILT2): £1,230

1 93 42 8 89

10 84 5 86 7 89 Deprivation index: 18.9

39 Graduates in workforce: 35.8% Commute time: 29.4 mins Innovation activity (ITL1): 38.7%

45 59 57 19 97

0 77 4 69

Life satisfaction index: 7.8 In-w ork training: 17.0% Home w orking index: 3.1 High growth firms: 3.4%

85 12 11 11

8 98 7 93 2 74 0 79

Median house prices: £242,500 Exports intensity: 16.9% of GVA Working-age population & projected 52 33 Scorecard key change by 2030 112,892 4 66 16 99 Percentile of ITL3 sub-region3 2.2% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. CC Classification: West Midlands Urban with Significant Rural

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £21,468 p/c Productivity (GVA per hour): £28.66 Above average but losing ground 61 20 Below av erage but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 77.7% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

64 Schools above standard: 96.7% Broadband speed: 46.5 mb/s R&D per head (ILT2): £1,230

1 93 84 26 89

10 84 5 86 7 89 Deprivation index: 18.0

33 Graduates in workforce: 37.1% Commute time: 27.6 mins Innovation activity (ITL1): 38.7%

50 48 57 19 97

0 77 4 69

Life satisfaction index: 7.7 In-w ork training: 18.7% Home w orking index: 3.2 High growth firms: 4.3%

65 36 50 57

8 98 7 93 2 74 0 79

Median house prices: £242,000 Exports intensity: 18.2% of GVA Working-age population & projected 52 41 Scorecard key change by 2030 353,486 4 66 16 99 Percentile of ITL3 sub-region3 3.6% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. CC Classification: West Midlands Urban with Significant Rural

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Abov e av erage and gaining ground Household income: £23,285 p/c Productivity (GVA per hour): £36.89 Above average but losing ground 75 79 Below average but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 81.2% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

93 Schools above standard: 91.4% Broadband speed: 55.8 mb/s R&D per head (ILT2): £1,230

1 93 61 49 89

10 84 5 86 7 89 Deprivation index: 15.6

19 Graduates in workforce: 42.8% Commute time: 28.6 mins Innovation activity (ITL1): 38.7%

68 53 57 19 97

0 77 4 69

Life satisfaction index: 7.8 In-w ork training: 16.9% Home w orking index: 3.2 High growth firms: 4.5%

83 11 52 68

8 98 7 93 2 74 0 79

Median house prices: £255,000 Exports intensity: 40.0% of GVA Working-age population & projected 58 88 Scorecard key change by 2030 352,123 4 66 16 99 Percentile of ITL3 sub-region3 6.3% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. and Wrekin Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £17,033 p/c Productivity (GVA per hour): £32.79 Above average but losing ground 23 52 Below av erage but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 73.7% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

30 Schools above standard: 84.6% Broadband speed: 66.7 mb/s R&D per head (ILT2): £196

1 93 33 75 7

10 84 5 86 7 89 Deprivation index: 25.0

62 Graduates in workforce: 28.1% Commute time: 23.8 mins Innovation activity (ITL1): 38.7%

14 20 57 19 97

0 77 4 69

Life satisfaction index: 7.6 In-w ork training: 22.9% Home w orking index: 3.2 High growth firms: 3.7%

29 77 38 23

8 98 7 93 2 74 0 79

Median house prices: £178,000 Exports intensity: 29.4% of GVA Working-age population & projected 25 75 Scorecard key change by 2030 111,708 4 66 16 99 Percentile of ITL3 sub-region3 7.4% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Rural

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £20,851 p/c Productivity (GVA per hour): £26.82 Above average but losing ground 57 7 Below average but gaining ground 3 79 0 95 Below av erage and losing ground

Employment rate: 78.3% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

70 Schools above standard: 95.0% Broadband speed: 39.8 mb/s R&D per head (ILT2): £196

1 93 76 5 7

10 84 5 86 7 89 Deprivation index: 17.2

29 Graduates in workforce: 39.6% Commute time: 20.4 mins Innovation activity (ITL1): 38.7%

60 4 57 19 97

0 77 4 69

Life satisfaction index: 7.9 In-w ork training: 16.7% Home w orking index: 3.1 High growth firms: 4.3%

98 11 16 59

8 98 7 93 2 74 0 79

Median house prices: £225,000 Exports intensity: 15.0% of GVA Working-age population & projected 45 22 Scorecard key change by 2030 190,336 4 66 16 99 Percentile of ITL3 sub-region3 3.5% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Stoke-on-Trent Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £15,485 p/c Productivity (GVA per hour): £27.22 Above average but losing ground 7 9 Below average but gaining ground 3 79 0 95 Below av erage and losing ground

Employment rate: 74.5% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

35 Schools above standard: 78.6% Broadband speed: 59.8 mb/s R&D per head (ILT2): £196

1 93 14 62 7

10 84 5 86 7 89 Deprivation index: 34.5

92 Graduates in workforce: 25.8% Commute time: 22.0 mins Innovation activity (ITL1): 38.7%

5 8 57 19 97

0 77 4 69

Life satisfaction index: 7.7 In-w ork training: 22.3% Home w orking index: 3.0 High growth firms: 3.8%

71 70 2 26

8 98 7 93 2 74 0 79

Median house prices: £123,000 Exports intensity: 72.6% of GVA Working-age population & projected 4 99 Scorecard key change by 2030 159,765 4 66 16 99 Percentile of ITL3 sub-region3 2.4% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. CC Classification: West Midlands Urban with Significant Rural

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £19,454 p/c Productivity (GVA per hour): £29.00 Above average but losing ground 41 21 Below average but gaining ground 3 79 0 95 Below av erage and losing ground

Employment rate: 77.0% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

58 Schools above standard: 88.7% Broadband speed: 48.9 mb/s R&D per head (ILT2): £196

1 93 50 30 7

10 84 5 86 7 89 Deprivation index: 16.5

24 Graduates in workforce: 38.4% Commute time: 29.2 mins Innovation activity (ITL1): 38.7%

56 57 57 19 97

0 77 4 69

Life satisfaction index: 7.9 In-w ork training: 18.9% Home w orking index: 3.2 High growth firms: 4.1%

97 39 33 52

8 98 7 93 2 74 0 79

Median house prices: £199,995 Exports intensity: 28.4% of GVA Working-age population & projected 37 71 Scorecard key change by 2030 535,189 4 66 16 99 Percentile of ITL3 sub-region3 1.0% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £15,281 p/c Productivity (GVA per hour): £32.29 Above average but losing ground 5 48 Below av erage but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 66.0% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

1 Schools above standard: 92.1% Broadband speed: 73.7 mb/s R&D per head (ILT2): £452

1 93 65 86 56

10 84 5 86 7 89 Deprivation index: 38.1

97 Graduates in workforce: 33.1% Commute time: 31.8 mins Innovation activity (ITL1): 38.7%

33 69 57 19 97

0 77 4 69

Life satisfaction index: 7.5 In-w ork training: 20.1% Home w orking index: 3.2 High growth firms: 4.5%

9 51 46 67

8 98 7 93 2 74 0 79

Median house prices: £185,000 Exports intensity: 24.5% of GVA Working-age population & projected 30 64 Scorecard key change by 2030 733,627 4 66 16 99 Percentile of ITL3 sub-region3 5.0% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Abov e av erage and gaining ground Household income: £24,146 p/c Productivity (GVA per hour): £48.30 Above average but losing ground 79 95 Below average but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 75.8% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

45 Schools above standard: 92.3% Broadband speed: 72.2 mb/s R&D per head (ILT2): £452

1 93 67 84 56

10 84 5 86 7 89 Deprivation index: 17.4

30 Graduates in workforce: 44.9% Commute time: 28.6 mins Innovation activity (ITL1): 38.7%

77 54 57 19 97

0 77 4 69

Life satisfaction index: 7.8 In-w ork training: 24.5% Home w orking index: 3.4 High growth firms: 4.9%

74 89 74 79

8 98 7 93 2 74 0 79

Median house prices: £287,250 Exports intensity: 68.9% of GVA Working-age population & projected 66 98 Scorecard key change by 2030 128,180 4 66 16 99 Percentile of ITL3 sub-region3 4.3% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Abov e av erage and gaining ground Household income: £15,353 p/c Productivity (GVA per hour): £36.00 Above average but losing ground 6 75 Below average but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 71.4% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

10 Schools above standard: 76.5% Broadband speed: 58.0 mb/s R&D per head (ILT2): £452

1 93 10 56 56

10 84 5 86 7 89 Deprivation index: 25.6

67 Graduates in workforce: 36.4% Commute time: 27.1 mins Innovation activity (ITL1): 38.7%

47 45 57 19 97

0 77 4 69

Life satisfaction index: 7.6 In-w ork training: 25.8% Home w orking index: 3.2 High growth firms: 4.7%

27 93 43 75

8 98 7 93 2 74 0 79

Median house prices: £185,000 Exports intensity: 41.7% of GVA Working-age population & projected 30 89 Scorecard key change by 2030 249,005 4 66 16 99 Percentile of ITL3 sub-region3 14.3% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £16,881 p/c Productivity (GVA per hour): £26.83 Above average but losing ground 22 8 Below av erage but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 72.5% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

18 Schools above standard: 89.5% Broadband speed: 72.9 mb/s R&D per head (ILT2): £452

1 93 55 86 56

10 84 5 86 7 89 Deprivation index: 24.1

61 Graduates in workforce: 24.7% Commute time: 25.3 mins Innovation activity (ITL1): 38.7%

2 30 57 19 97

0 77 4 69

Life satisfaction index: 7.5 In-w ork training: 16.3% Home w orking index: 3.1 High growth firms: 4.1%

17 7 14 42

8 98 7 93 2 74 0 79

Median house prices: £180,000 Exports intensity: 13.4% of GVA Working-age population & projected 27 16 Scorecard key change by 2030 193,637 4 66 16 99 Percentile of ITL3 sub-region3 3.7% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £14,407 p/c Productivity (GVA per hour): £27.49 Above average but losing ground 3 11 Below av erage but gaining ground 3 79 0 95 Below average and losing ground

Employment rate: 70.2% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

7 Schools above standard: 76.5% Broadband speed: 67.4 mb/s R&D per head (ILT2): £452

1 93 10 77 56

10 84 5 86 7 89 Deprivation index: 34.9

93 Graduates in workforce: 22.2% Commute time: 29.0 mins Innovation activity (ITL1): 38.7%

0 55 57 19 97

0 77 4 69

Life satisfaction index: 7.6 In-w ork training: 23.7% Home w orking index: 3.1 High growth firms: 2.0%

31 82 12 0

8 98 7 93 2 74 0 79

Median house prices: £155,000 Exports intensity: 17.7% of GVA Working-age population & projected 14 39 Scorecard key change by 2030 204,575 4 66 16 99 Percentile of ITL3 sub-region3 6.2% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £15,598 p/c Productivity (GVA per hour): £25.50 Above average but losing ground 8 2 Below average but gaining ground 3 79 0 95 Below av erage and losing ground

Employment rate: 73.6% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

27 Schools above standard: 77.8% Broadband speed: 61.3 mb/s R&D per head (ILT2): £452

1 93 12 65 56

10 84 5 86 7 89 Deprivation index: 31.6

89 Graduates in workforce: 27.6% Commute time: 28.5 mins Innovation activity (ITL1): 38.7%

11 52 57 19 97

0 77 4 69

Life satisfaction index: 7.6 In-w ork training: 20.3% Home w orking index: 3.2 High growth firms: 4.2%

39 55 37 52

8 98 7 93 2 74 0 79

Median house prices: £158,000 Exports intensity: 17.1% of GVA Working-age population & projected 18 34 Scorecard key change by 2030 173,316 4 66 16 99 Percentile of ITL3 sub-region3 6.7% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Classification: West Midlands Predominantly Urban

Economic & social outcomes1, 2 Productivity drivers & barriers1, 2

Above average and gaining ground Household income: £15,570 p/c Productivity (GVA per hour): £25.85 Above average but losing ground 8 2 Below average but gaining ground 3 79 0 95 Below av erage and losing ground

Employment rate: 72.2% Vibrant local labour markets Well-connected, accessible places World-class, innovative businesses3

14 Schools above standard: 82.4% Broadband speed: 71.6 mb/s R&D per head (ILT2): £452

1 93 25 82 56

10 84 5 86 7 89 Deprivation index: 32.1

91 Graduates in workforce: 24.9% Commute time: 31.1 mins Innovation activity (ITL1): 38.7%

2 67 57 19 97

0 77 4 69

Life satisfaction index: 7.5 In-w ork training: 19.5% Home w orking index: 3.0 High growth firms: 3.6%

8 45 6 20

8 98 7 93 2 74 0 79

Median house prices: £159,995 Exports intensity: 28.7% of GVA Working-age population & projected 19 73 Scorecard key change by 2030 162,992 4 66 16 99 Percentile of ITL3 sub-region3 5.9% Range of ITL3 sub-regions within ITL1 region3

Range of English ITL3 sub-regions3

1) Indicators are plotted on a percentile scale of all ITL3 areas in England. 2) For indices, higher scores imply higher levels of deprivation/life satisfaction/home working potential, as appropriate. 3) For R&D sub-regional data and percentiles are for ITL2 level regions. For innovation activity data and percentiles are for ITL1 regions only. Notes and sources

Regions & classifications Employment rate – % Employment rate for 16-64 year-old residents. ONS data for October 2019 to Units of analysis September 2020. Percentiles are based on ITL regions, mapped from NUTS3 The geographic areas for much of our analysis are defined by the and LAD data. International Territorial Levels (ITLs), which were introduced in 2021 as a successor to the EU’s Nomenclature of Units for Territorial Statistics (NUTS) classifications. There are two different types of scorecards: Deprivation index Index of Multiple Deprivation Average Score, where the larger the score, the more deprived the area. Ministry of Housing, Communities & Local • ITL1 regions: Nine major English regions, with an average population of 6.3m, ranging from a minimum of 2.7m (North East) to 9.2m (South East). Government data for 2019. Scores derived from LAD values, weighted by population. Percentiles are based on ITL regions, mapped from NUTS3 and • ITL3 regions: 133 smaller regions with an average population of 423k, ranging from a minimum of 106k (Darlington) to a maximum of 1.2m LAD data. (). Life satisfaction index In all but two cases the ITL3 and the old NUTS3 boundaries are aligned. The Average rating, ranging from 0 to 10, where 10 implies complete satisfaction. exceptions are “Bournemouth and Poole” and “ CC”, which under ITLs ONS data for 2019/20. Data derived from LAD values, weighted by are classified as “Bournemouth, Christchurch and Poole”, and “Dorset”. population. Percentiles based on NUTS regions, mapped from LAD data. Where possible we have created ITL data for these two sub-regions using Local Authority District (LAD) data. Productivity

Rural-urban classification Productivity – GVA per hour worked, £ Region is defined as: Predominantly Rural if the rural population share is Gross value added per hour worked in £, nominal (smoothed). ONS greater than or equal to 50%; Urban With Significant Rural if the rural 2018 data. Percentiles are based on ITL regions, mapped from NUTS3 population share is 26%-49%; Predominantly Urban if the rural population and LAD data. share is less than or equal to 25%. ONS 2011 Census data. Percentiles are based on ITL regions, mapped from NUTS3 and LAD data. Productivity – convergence/divergence taxonomy The level of productivity is defined by gross value added per hour in £, Economic & social outcomes nominal (smoothed). ONS 2018 data. Productivity growth is annual average % change in real value added per hour over 2009-18. NUTS regions. The Household income – £ per person methodology is based on an approach used in “UK Regional Productivity Gross disposable household income per capita. Current basic prices. ONS Differences: An Evidence Review”, Industry Strategy Council. 2018 data. Percentiles are based on ITL regions, mapped from NUTS3 and LAD data. Notes and sources

Vibrant Local Labour Markets Home working index CBI index of ability to home work, with scores ranging from 0 to 5, where 5 implies the ability for all tasks to be carried out remotely. Calculated from Schools above standard – % ONS “Which jobs can be done from home?” (derived from US Labor Percentage of schools categorised as above floor standard. Department for Department) and ONS Annual Population Survey on occupational Education 2017/18 data. Values derived from Local Education Authority (LEA) employment by NUTS3, 2018 data. Percentiles based on NUTS regions. data. Where the LEA encompasses more than one ITL3 region, the value for the LEA is used for all relevant sub-regions. Median house prices – £ Median price paid (all house types). ONS data for year ending September Graduates in workforce – % 2020. Percentiles based on NUTS regions. Percentage of 16-64 year-old population with NVQ4+. ONS data for 2019. Percentiles are based on ITL regions, mapped from NUTS3 and LAD data. World-class, innovative businesses In-work training – % Percentage of firms offering management training. Data from Department for R&D per head – £ Education, Employers Skills Survey 2019. Values derived from LEA data. Gross domestic R&D expenditure (GERD), £ per inhabitant. Eurostat data for Where the LEA corresponds to more than one ITL3 region, the value for the 2018. Data are only available at NUTS1 and NUTS2 levels, therefore each LEA is used for all relevant sub-regions. NUTS3 sub-region takes the value of the larger NUTS2 region of which it is a part. Percentiles are based on NUTS2 regions. Working-age population Number of people aged 16-64. ONS data for 2019. Projected % change, Innovation activity – % 2019-2030. Percentiles are based on ITL regions, mapped from NUTS3 and Percentage of businesses that are classified as innovation active. Data from LAD data. BEIS, UK Innovation Survey for 2016-18. Data are only available at NUTS1 level, therefore each NUTS3 sub-region takes the value of the larger NUTS1 Well-Connected Places region of which it is a part. Percentiles also based on NUTS1 regions. High Growth Firms – % Broadband Speed – mb/s Percentage of businesses that are classified as “high growth”. ONS data for Median download speed in megabits per second. Ofcom data for 2020. 2019. Percentiles are based on ITL regions, mapped from LAD data. Values are derived from LAD data, weighted by population. Percentiles are based on ITL regions, mapped from LAD data. Exporting intensity – % of GVA Exports of goods and services as a % of gross value added. Data derived Commute times – minutes from HMRC and ONS. Percentiles based on NUTS regions. Usual home to work travel time in minutes. Figures provided by ONS. 2019 data. Percentiles based on NUTS regions.